# Now or Never (Brett Kissel album)

Now or Never is the fourth studio album by Canadian country music singer Brett Kissel. It was released on January 1, 2020 via Warner Music Canada. It won Album of the Year at the 2020 Canadian Country Music Association Awards.

## Background

Kissel said "in previous years, previous albums, I didn’t have the courage to do a traditional country music on a project. Well, now we’ve recorded one. In previous years, I didn’t have the balls to record something so Pop/EDM because I was afraid of what people would think. Well, I’ve got one like that. All in all, I just wanted to destroy the box of what I thought was possible for a country record".

## Content

"Now or Never" features eight tracks in total including Kissel's debut American single and #1 Canadian country hit "Drink About Me". Kissel noted how he incorporated tracks of different styles between traditional country, Canadian country, and pop country. Kissel stated that some songs found "a new direction" while others took him in "the direction of his roots", and that the album has "something for everybody".

## Personnel

Adapted from the CD booklet.
* Jess Baumung - photography
* Ben Bradley - drums
* Spencer Cheyne - engineering, gang vocals
* Spencer Clark - engineering
* Jim Cooley - mixing
* Ben Dartnell - photography
* Emma-Lee Doty - background vocals
* Jacob Durrett - production, recording, engineering, programming, electric guitar, acoustic guitar, bass guitar, drums, banjo, background vocals
* Jordan Eberle - gang vocals
* Josh Gwilliam - engineering
* Mitch Jay - steel guitar
* Mike Johnson - steel guitar
* Jeff King - electric guitar
* Brett Kissel - lead vocals, production, electric guitar, acoustic guitar, banjo, background vocals, album artwork
* Cecilia Kissel - photography
* Karen Kosowski - engineering, recording, vocal production, programming, piano
* Justin Kudding - bass guitar, gang vocals
* Bart McKay - production, recording, mixing, engineering, programming, piano, symphony programming, gang vocals
* Matty McKay - engineering, vocal coaching, electric guitar, acoustic guitar, background vocals
* Marc Rogers - bass guitar
* Matt Rogers - background vocals
* Connor Scheffler - album artwork
* Ben Stennis - programming
* Matt Streuby - gang vocals
* Chris Stevens - programming
* Christina Taylor - featured vocals on "I'm Not Him, I'm Not Her"
* Tyler Volrath - acoustic guitar, fiddle, mandolin, banjo
* Will Weatherly - programming

## Charts

Sales chart performance for Now or Never :
| Chart (2020) | Peak position |
| Canadian Albums (Billboard) | 43 |
| US Country Album Sales (Billboard) | 40 |
| US Heatseekers Albums (Billboard) | 18 |
Chart performance for singles from Now or Never :
| Year | Single | Peak chart positions | Peak chart positions | Certifications |
| Year | Single | CAN Country | CAN | Certifications |
| 2019 | "Drink About Me" | 1 | 61 | MC: Platinum |
| 2020 | "She Drives Me Crazy" | 12 | 78 | MC: Platinum |
| 2020 | "A Few Good Stories" | 1 | 62 | MC: Gold |

## Awards and nominations

| Year | Award | Category | Work | Result |
| 2020 | CCMA | Album of the Year | Now or Never | Won |
| 2020 | CCMA | Video of the Year | "Drink About Me" | Nominated |
| 2021 | Juno Awards | Single of the Year | "Drink About Me" | Nominated |

## Release history

Release formats for Now or Never :
| Country | Date | Format | Label |
| Various | January 1, 2020 | Digital download | Warner Music CanadaBAK 2 BAK Entertainment Inc. |
| Various | January 1, 2020 | Compact disc | Warner Music CanadaBAK 2 BAK Entertainment Inc. |
| Various | January 1, 2020 | Streaming | Warner Music CanadaBAK 2 BAK Entertainment Inc. |
| Various | January 31, 2020 | Vinyl | Warner Music CanadaBAK 2 BAK Entertainment Inc. |