# Best for Britain

Part of a series of articles on :
Brexit :
Withdrawal of the United Kingdom from the European Union
Glossary of terms :
Background
European Communities Act
1975 EC membership referendum
UK rebate
Bruges speech
No. No. No.
Maastricht Rebels
Black Wednesday
European Union (Amendment) Act 2008
European Union Act 2011
UK opt-outs from EU legislation
Euroscepticism in the UK
UK opinion polling on EU membership
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People's Pledge
Labour for a Referendum
Bloomberg speech
In or Out
2013–14 EU (Referendum) Bill (unsuccessful)
2014 European Parliament election
2014 UK Parliament by-elections
Clacton
Heywood and Middleton
Rochester and Strood
2015 UK general election
2015–16 EU membership renegotiation :
2016 EU referendum
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UK Government pro-EU leaflet
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Business for Britain
Conservatives for Britain
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Bruges Group
Campaign for an Independent Britain
Brexit: The Movie
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Nucleus
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Outcome
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International reactions
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2016 Conservative Party election
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Department for Exiting the EU
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Allegations of unlawful campaigning
Alleged Russian interference :
Notice of withdrawal
Article 50 process
Miller case (Article 50)
EU (Notification of Withdrawal) Act 2017
Brexit plan
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Timeline: 2017, 2018, 2019
2019 European Parliament election
2019 UK general election :
Withdrawal agreement
Brexit divorce bill
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Northern Ireland Protocol
Northern Ireland Protocol Bill
Windsor Framework :
Legislation
Withdrawal Act 2018 (Gibraltar)
Nuclear Safeguards Act 2018
Cooper–Letwin Act
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2019 suspension of rebel Conservative MPs
Public Vote Bill (not passed)
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Retained EU Law (Revocation and Reform) Bill :
Impact
Impact on the Irish border
Good Friday Agreement
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Effects on Gibraltar
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Retained EU law
2021 Jersey dispute :
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Britain for Europe
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For our Future's Sake
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Best for Britain
Bollocks to Brexit
Change UK
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Right to Vote :
Timeline Bloomberg speech Jan 2013 Referendum Bill blockedJan 2014 European Parliament election May 2014 2015 general election May 2015 Renegotiation begins Jun 2015 Referendum Act passed Dec 2015 Renegotiation concluded Feb 2016 Referendum held Jun 2016 David Cameron resigns as PM Jul 2016 Theresa May becomes PM Jul 2016 Article 50 judgement Jan 2017 Brexit plan presentedFeb 2017 Notification Act passed Mar 2017 Article 50 invoked Mar 2017 Repeal Bill plan presentedMar 2017 2017 general election Jun 2017 Brexit negotiations begin Jun 2017 Withdrawal Act passedJun 2018 Chequers plan presented Jul 2018 Withdrawal agreement plan presented July 2018 Withdrawal agreement released Nov 2018 Scottish Continuity Bill blockedDec 2018 Meaningful votes Jan–Mar 2019 Brexit delayed until 12 April Mar 2019 Cooper–Letwin Act passed Apr 2019 Brexit delayed until 31 October Apr 2019 European Parliament election May 2019 Theresa May resigns as PM Jul 2019 Boris Johnson becomes PM Jul 2019 Prorogation and annulment Aug–Sep 2019 Benn Act passed Sep 2019 Withdrawal agreement revised Oct 2019 Brexit delayed until 31 January Oct 2019 2019 general election Dec 2019 Agreement Act passed Jan 2020 UK leaves the European Union Jan 2020 Implementation period begins Jan 2020 UK–EU trade deal agreed Dec 2020 Future Relationship Act passed Dec 2020 Scottish Continuity Act passed Dec 2020 Implementation period ends Dec 2020 New EU–UK relationship begins Jan 2021 UK–EU trade deal ratified Apr 2021 Windsor Framework released Feb 2023 Windsor framework adopted Mar 2023 :
EU portal
UK portal :
vte :
Best for Britain is a civil society campaign formed of researchers, data scientists, strategists, and activists who say that they are working to fix "the problems Britain faces after Brexit". Originally launched on 26 April 2017 to stop Brexit and continue the UK's membership of the European Union (EU), the organisation's aim since 2021 has been strengthening UK-EU ties as well as protecting democratic rights within the UK.

## Aims

Prior to the finalisation of Brexit, Best for Britain's goal was a democratic way to stop Brexit. Since 2021, Best for Britain aims to keep the UK open to EU membership in the future, but in the short term aims at re-engagement with Europe, internationalist policies, and cooperation with business. As part of the organisation's relaunch in April 2021, chief executive Naomi Smith wrote in The Times that the organisation had shifted from a “reactive campaign in response to an emergent threat to Britain’s place in the world” to a “proactive organisation that will stand up against a decline in internationalist values happening again”.
Since 2021, Best for Britain says that it aims to fix the problems Britain faces after Brexit through a combination of evidence gathering, policy creation, public engagement and political campaigning. They aim to secure better outcomes for the UK by seeking improvements to the UK-EU relationship, advocating evidence-based policy recommendations to decision makers.
Best for Britain campaigns to strengthen democratic rights and government accountability within the UK, and opposes restrictions to public right to protest and new barriers to voting. They campaign for reform of the UK’s first-past-the-post electoral system and advocate tactical voting until this has been achieved. Best for Britain also acts as a watchdog on reported governmental waste, corruption and scandal.

## Leadership

Best for Britain is currently chaired by Peter Norris who is also the Chairman of Virgin Group. It had previously been chaired by former British diplomats Lord Malloch-Brown (2017-2021) and Lord Sir Kim Darroch (2021-2023). Its CEO is Naomi Smith who in 2024 was named among the 100 most influential women in Westminster by House Magazine.

## Campaign activities
### Tell the Remain parties to work together

Following the 2019 European elections Best for Britain launched a campaign and petition that called for the leaders of political parties that supported remaining in the EU to work together to achieve that goal.

### Voter registration campaign for European elections

On 8 May 2019, Best for Britain launched a national campaign urging the 7.9 million unregistered eligible voters to sign up before the European elections. Best for Britain CEO, Naomi Smith called the figures “staggering” and said: “These people have a big part to play in the future direction of our country, and we will do everything in our power to ensure their voice is heard on polling day with everyone else's.” Best for Britain also created a tool to help voters register and/or obtain a postal vote.

### Letters campaign

In the first part of 2019, Best for Britain provided support for a nationwide ‘Letters to the Editors’ campaign. This drew upon industry professionals from different sectors, such as midwives and doctors, who signed open letters for local and national publications. These highlighted their concerns about what they saw as the damage being done by Brexit to their fields in particular to the NHS.

### People's Vote collaboration

Best for Britain has partnered with the People's Vote campaign on marches and rallies. On 23 June 2018 Best for Britain supported and participated in the People's Vote march in London to mark the second anniversary of the referendum to leave the European Union. and also supported and participated in the marches in October 2018 and in March and October 2019. The two organisations also held join rallies for supporters in Westminster Central Hall on 23 November 2018 and the Excel Centre on 9 December 2018.

### Bringing Britain Back Together Again

In June 2018, Best for Britain launched its manifesto "Bringing Britain Back Together" to improve public understanding of the process to another referendum, emphasising the "it's still possible to stay" message and drawing attention to what it says was the government's delay and confusion over Brexit. It included an open letter to the country and a road map to stopping Brexit, calling for both sides of the Brexit debate to embrace the idea of another vote to settle the question of the UK's membership of the EU and to avoid the risk that "the entire establishment sleepwalks the country over the Brexit finish line in March 2019".
Best for Britain coupled this manifesto launch with the stated intention to campaign in around 70 key marginal seats, trying to persuade both Labour and Conservative MPs to support a second referendum.

### When will we know what we voted for? advertising campaign

Between March and June 2018, Best for Britain ran an advertising campaign across the UK. It featured citizens asking: "When will we know what we voted for?" The campaign slogan, displayed on billboards and in newspaper ads in Birmingham, Carlisle, Manchester, Liverpool, London and Stoke was: "We all deserve a final say on the Brexit deal." Best for Britain was reported to have spent £500,000 on this campaign.

### Tactical voting campaign

On 19 April 2017 it launched a crowdfunding appeal in an immediate response to Theresa May's announcement of a snap election to be held on 8 June 2017. In April and May, Best for Britain ran what it hoped would be the UK's largest ever tactical voting campaign.
The crowdfunding campaign received donations from more than 10,000 people and raised over £350,000. The tactical vote campaign was launched at a press conference on 26 April by co-founder Gina Miller and then CEO Eloise Todd. Miller said: "We need to prevent MPs and the people being forced into an extreme Brexit that is not in Britain's best interests. ... We will support candidates who campaign for a real final vote on Brexit, including rejecting any deal that leaves Britain worse off." Miller was the chief spokesperson for this campaign.
Miller left Best for Britain after the 2017 election, expressing concern that the group had become more anti-Tory than Brexit-focused and described it as "a room full of white males deciding what's going to happen to the country" and as "undemocratic".
In 2019, the campaign launched a tactical voting tool for the 2019 general election. The tool attracted immediate controversy after claims that its source data lacked transparency, and recommended that voters vote for the Liberal Democrats in seats that that party had never won and where it had polled well behind the main opposition Labour Party in the previous election. However, the recommendations were updated in line with new polling and by late November 83 constituency recommendations had been changed to support Labour candidates instead.

### APPG Gaps in Support

In November 2020, Best for Britain took on the secretariat role of the APPG Gaps in Support, calling for the UK government to ensure nobody was left out from the Covid-19 support packages available for workers and businesses.
A letter was sent to Chancellor Rishi Sunak in February 2021 by a group of 60 MPs calling on the government to consider support proposals drawn up by tax expert Rebecca Seely Harris. Harris was formerly policy adviser at the Office of Tax Simplification, an independent body of HM Treasury.

### UK Trade and Business Commission

In April 2021, Best for Britain launched the UK Trade and Business Commission to scrutinise the UK’s trade deals with Europe and the rest of the world. The commission is co-chaired by Peter Norris of the Virgin Group and Hilary Benn. When asked if this would be a replacement for the select committee on the Future Relationship with the European Union previously led by Hilary Benn he said that it would have an “intensely practical focus” on the problems being faced by business.

## Funding

In February 2018, it was reported in The Daily Telegraph, and confirmed by Best for Britain, that George Soros, through his foundations, had contributed £400,000 to the campaign. The Telegraph's report was described as an "antisemitic dogwhistle" and also criticised for calling Best for Britain's public aim to stop Brexit a "secret plot". In response, Best for Britain launched a crowdfunder, which raised over £200,000 and led to Soros donating a further £100,000.
Best for Britain says it raises much of its funding through smaller individual donations and crowdfunding exercises.