# 2010 Big 12 Conference football season

The 2010 Big 12 Conference football season is the 15th season for the Big 12, as part of the 2010 NCAA Division I FBS football season. It was also the final season in the conference for Colorado and Nebraska as Colorado moved to the Pac-12 and Nebraska transferred to the Big Ten the following season.

## Preseason
### Coaching changes

| School | Outgoing coach | Reason | Replacement |
| Kansas | Mark Mangino | Fired | Turner Gill |
| Texas Tech | Mike Leach | Fired | Tommy Tuberville |
| Colorado | Dan Hawkins | Fired mid-season | Brian Cabral (interim) |

### Media Poll

North :
| 1 | Nebraska | 156 (26) |
| 2 | Missouri | 125 |
| 3 | Kansas State | 79 |
| 4 | Kansas | 70 |
| 5 | Colorado | 61 |
| 6 | Iowa State | 55 |
South :
| 1 | Oklahoma | 146 (17) |
| 1 | Texas | 140 (10) |
| 3 | Texas A&M | 97 |
| 4 | Texas Tech | 68 |
| 5 | Oklahoma State | 53 |
| 6 | Baylor | 42 |
Ranked by total points, first place votes shown in parentheses.

## Rankings

Legend :
| | Improvement in ranking |
| | Drop in ranking |
| | Not ranked previous week |
| RV | Received votes but were not ranked in Top 25 of poll |
| | | Pre | Wk 2 | Wk 3 | Wk 4 | Wk 5 | Wk 6 | Wk 7 | Wk 8 | Wk 9 | Wk 10 | Wk 11 | Wk 12 | Wk 13 | Wk 14 | Wk 15 | Final |
| Baylor | AP | | | RV | | | RV | | RV | 25 | 22 | RV | | | | | |
| Baylor | C | | | | | | RV | | RV | 24 | 22 | RV | RV | | | | |
| Baylor | HAR | Not released | Not released | Not released | Not released | Not released | Not released | RV | RV | 25 | 22 | RV | RV | | | | |
| Baylor | BCS | Not released | Not released | Not released | Not released | Not released | Not released | Not released | | 25 | 21 | | | | | | |
| Colorado | AP | | | | | | | | | | | | | | | | |
| Colorado | C | | | | | | | | | | | | | | | | |
| Colorado | HAR | Not released | Not released | Not released | Not released | Not released | Not released | | | | | | | | | | |
| Colorado | BCS | Not released | Not released | Not released | Not released | Not released | Not released | Not released | | | | | | | | | |
| Iowa State | AP | | | | | | | | | | | | | | | | |
| Iowa State | C | | | | | | | | | | | | | | | | |
| Iowa State | HAR | Not released | Not released | Not released | Not released | Not released | Not released | | | | | | | | | | |
| Iowa State | BCS | Not released | Not released | Not released | Not released | Not released | Not released | Not released | | | | | | | | | |
| Kansas | AP | | | | | | | | | | | | | | | | |
| Kansas | C | | | | | | | | | | | | | | | | |
| Kansas | HAR | Not released | Not released | Not released | Not released | Not released | Not released | | | | | | | | | | |
| Kansas | BCS | Not released | Not released | Not released | Not released | Not released | Not released | Not released | | | | | | | | | |
| Kansas State | AP | | RV | RV | RV | RV | RV | RV | RV | | | RV | | | | | |
| Kansas State | C | | RV | RV | RV | RV | RV | | RV | | | RV | RV | | | | |
| Kansas State | HAR | Not released | Not released | Not released | Not released | Not released | Not released | RV | RV | RV | | RV | RV | | | | |
| Kansas State | BCS | Not released | Not released | Not released | Not released | Not released | Not released | Not released | 22 | | | 24 | | | | | |
| Missouri | AP | RV | RV | RV | RV | RV | 24 | 21 | 18 | 7 | 14 | 20 | 15 | 15 | 15 | 14 | |
| Missouri | C | RV | RV | 25 | 24 | 23 | 22 | 19 | 16 | 8 | 14 | 20 | 16 | 16 | 14 | 14 | |
| Missouri | HAR | Not released | Not released | Not released | Not released | Not released | Not released | 19 | 16 | 8 | 15 | 20 | 16 | 16 | 14 | 13 | |
| Missouri | BCS | Not released | Not released | Not released | Not released | Not released | Not released | Not released | 11 | 6 | 12 | 17 | 15 | 14 | 12 | 12 | |
| Nebraska | AP | 8 | 6 | 8 | 6 | 6 | 7 | 5 | 14 | 14 | 9 | 9 | 9 | 16 | 13 | 17 | |
| Nebraska | C | 9 | 7 | 8 | 7 | 6 | 6 | 4 | 13 | 12 | 10 | 8 | 9 | 15 | 13 | 16 | |
| Nebraska | HAR | Not released | Not released | Not released | Not released | Not released | Not released | 5 | 14 | 14 | 11 | 9 | 9 | 15 | 13 | 17 | |
| Nebraska | BCS | Not released | Not released | Not released | Not released | Not released | Not released | Not released | 16 | 14 | 7 | 8 | 8 | 15 | 13 | 18 | |
| Oklahoma | AP | 7 | 10 | 7 | 8 | 8 | 6 | 6 | 3 | 11 | 11 | 19 | 16 | 14 | 10 | 9 | |
| Oklahoma | C | 8 | 10 | 9 | 9 | 8 | 7 | 6 | 3 | 11 | 9 | 16 | 14 | 13 | 9 | 8 | |
| Oklahoma | HAR | Not released | Not released | Not released | Not released | Not released | Not released | 6 | 4 | 11 | 9 | 16 | 14 | 13 | 9 | 9 | |
| Oklahoma | BCS | Not released | Not released | Not released | Not released | Not released | Not released | Not released | 1 | 9 | 8 | 16 | 14 | 13 | 9 | 7 | |
| Oklahoma State | AP | RV | RV | RV | RV | RV | 22 | 20 | 17 | 20 | 19 | 12 | 12 | 10 | 16 | 16 | |
| Oklahoma State | C | RV | RV | RV | 25 | 24 | 21 | 18 | 15 | 20 | 18 | 11 | 10 | 9 | 15 | 13 | |
| Oklahoma State | HAR | Not released | Not released | Not released | Not released | Not released | Not released | 18 | 15 | 20 | 18 | 13 | 12 | 9 | 16 | 15 | |
| Oklahoma State | BCS | Not released | Not released | Not released | Not released | Not released | Not released | Not released | 14 | 17 | 17 | 10 | 10 | 9 | 14 | 14 | |
| Texas | AP | 5 | 5 | 6 | 7 | 21 | RV | RV | 22 | | | | | | | | |
| Texas | C | 4 | 4 | 4 | 4 | 16 | RV | RV | 22 | RV | | | | | | | |
| Texas | HAR | Not released | Not released | Not released | Not released | Not released | Not released | RV | 22 | RV | | | | | | | |
| Texas | BCS | Not released | Not released | Not released | Not released | Not released | Not released | Not released | 19 | | | | | | | | |
| Texas A&M | AP | RV | RV | RV | RV | | | | | | | 23 | 18 | 16 | 19 | 18 | 19 |
| Texas A&M | C | RV | RV | RV | RV | | | | | | | 25 | 19 | 18 | 18 | 17 | 21 |
| Texas A&M | HAR | Not released | Not released | Not released | Not released | Not released | Not released | | | | RV | 24 | 20 | 18 | 19 | 18 | |
| Texas A&M | BCS | Not released | Not released | Not released | Not released | Not released | Not released | Not released | | | | 25 | 19 | 17 | 18 | 17 | |
| Texas Tech | AP | RV | RV | RV | | | | | | | | | | | | | |
| Texas Tech | C | RV | RV | RV | RV | RV | | | | | | | | | | | |
| Texas Tech | HAR | Not released | Not released | Not released | Not released | Not released | Not released | | | | | | | | | | |
| Texas Tech | BCS | Not released | Not released | Not released | Not released | Not released | Not released | Not released | | | | | | | | | |

## Records against other conferences

| Conference | Wins | Losses | Pct |
| WAC | 5 | 0 | 1.000 |
| Sun Belt | 4 | 0 | 1.000 |
| MAC | 3 | 0 | 1.000 |
| ACC | 2 | 0 | 1.000 |
| Big East | 1 | 0 | 1.000 |
| All FCS | 6 | 1 | .857 |
| C-USA | 5 | 1 | .833 |
| MWC | 5 | 2 | .714 |
| Pac-10 | 3 | 2 | .600 |
| Big 10 | 1 | 1 | .500 |
| SEC | 1 | 1 | .500 |
| Independents | 0 | 0 | |
| Overall | 36 | 8 | .818 |

## Bowl games

| Selection | Bowl Game | Date | Stadium | City | Television | Matchup/Results | Payout (US$) |
| #1 | Fiesta Bowl | January 1, 2011 | University of Phoenix Stadium | Glendale, Arizona | ESPN | #9 Oklahoma vs. #25 Connecticut | $17 million |
| #2 | Cotton Bowl Classic | January 7, 2011 | Cowboys Stadium | Arlington, Texas | FOX | #18 Texas A&M vs. #11 LSU | $3 million |
| #3 | Alamo Bowl | December 29, 2010 | Alamodome | San Antonio, Texas | ESPN | #16 Oklahoma State vs. Arizona | $2.25 million |
| #4 | Insight Bowl | December 28, 2010 | Sun Devil Stadium | Tempe, Arizona | NFL Network | #14 Missouri vs. Iowa | $1.2 million |
| #5 | Holiday Bowl | December 30, 2010 | Qualcomm Stadium | San Diego, California | ESPN | #17 Nebraska vs. Washington | $2.13 million |
| #6 | Texas Bowl | December 29, 2010 | Reliant Stadium | Houston, Texas | ESPN | Baylor vs. Illinois | $612,500 |
| #7 | Pinstripe Bowl | December 30, 2010 | Yankee Stadium | New York City, New York | ESPN | Kansas State vs. Syracuse | $2 million |
| #8 | TicketCity Bowl | January 1, 2011 | Cotton Bowl | Dallas, Texas | ESPNU | Texas Tech vs. Northwestern | $1.2 million |

## Attendance

| Team | Stadium | Capacity | Home Game 1 | Home Game 2 | Home Game 3 | Home Game 4 | Home Game 5 | Home Game 6 | Stadium Total | Stadium Average | % of Capacity |
| Baylor | Floyd Casey Stadium | 50,000 | 42,821 | 40,853 | 35,405 | 40,057 | 45,089 | | 204,225 | 40,845 | 81.7% |
| Colorado | Folsom Field | 53,613 | 47,840 | 52,855 | 48,953 | 47,665 | 42,722 | | 240,035 | 48,007 | 89.5% |
| Iowa State | Jack Trice Stadium | 55,000 | 43,116 | 48,874 | 43,162 | 43,195 | 46,485 | 51,159 | 275,991 | 45,999 | 83.6% |
| Kansas | Memorial Stadium | 50,071 | 48,417 | 46,907 | 46,719 | 47,561 | 44,239 | 40,851 | 274,694 | 45,782 | 91.4% |
| Kansas State | Bill Snyder Family Football Stadium | 50,000 | 51,059 | 48,672 | 50,586 | 51,015 | 50,831 | 46,734 | 298,897 | 49,816 | 99.6% |
| Missouri | Faurot Field | 71,004 | 55,582 | 56,050 | 60,329 | 62,965 | 71,004 | 63,310 | 369,240 | 61,540 | 86.7% |
| Nebraska | Memorial Stadium | 81,067 | 85,555 | 85,732 | 85,573 | 85,648 | 85,907 | 85,587 | 514,002 | 85,667 | 105.7% |
| Oklahoma | Gaylord Family Oklahoma Memorial Stadium | 82,112 | 85,151 | 85,630 | 84,332 | 84,024 | 84,173 | 85,116 | 508,426 | 84,738 | 103.2% |
| Oklahoma State | Boone Pickens Stadium | 60,218 | 48,692 | 48,820 | 51,778 | 48,284 | 55,935 | 50,741 | 304,250 | 50,708 | 84.2% |
| Texas | Darrell K Royal–Texas Memorial Stadium | 100,119 | 101,339 | 101,437 | 100,142 | 100,452 | 100,659 | | 504,029 | 100,806 | 100.7% |
| Texas A&M | Kyle Field | 82,600 | 81,287 | 77,579 | 79,069 | 83,453 | 84,479 | 81,392 | 487,259 | 81,210 | 98.3% |
| Texas Tech | Jones AT&T Stadium | 60,454 | 57,528 | 60,454 | 60,454 | 55,667 | | | 234,103 | 58,526 | 96.8% |