# 1948–49 United States network television schedule (daytime)

Talk shows are highlighted in yellow, local programming is white, reruns of prime-time programming are orange, game shows are pink, soap operas are chartreuse, news programs are gold and all others are light blue. New series are highlighted in bold.
NOTE: This page is missing info on the DuMont Network, which started daytime transmission before any other United States television network.

## Monday-Friday

| | | 10:00 am | 10:30 am | 11:00 am | 11:30 am | noon | 12:30 pm | 1:00 pm | 1:30 pm | 2:00 pm | 2:30 pm | 3:00 pm | 3:30 pm | 4:00 pm | 4:30 pm | 5:00 pm | 5:30 pm | 6:00 pm | 6:30 pm |
| ABC | Fall | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | The Singing Lady | local programming | local programming |
| ABC | November | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | Cartoon Teletales (M W) / The Singing Lady (Tu Th) | local programming | local programming |
| ABC | Winter | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming |
| CBS | Fall | local programming | local programming | local programming | local programming | local programming | local programming | Vanity Fair (Tu Th) / This Is the Missus | The Missus Goes a-Shopping / Ladies Day | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | 6:30 PM: The Adventures of Lucky Pup 6:45 PM: local programming |
| CBS | Winter | local programming | local programming | local programming | local programming | local programming | local programming | Ladies Day (MWF) | Ladies Day / Vanity Fair (M Tu Th F) | local programming | local programming | local programming | local programming | local programming | local programming | local programming | The Chuck Wagon | The Chuck Wagon | | 6:30 PM: The Adventures of Lucky Pup 6:45 PM: local programming |
| CBS | February | local programming | local programming | local programming | local programming | local programming | local programming | Ladies Day (MWF) | Vanity Fair (M Tu Th F) | local programming | local programming | local programming | local programming | local programming | local programming | local programming | The Chuck Wagon | The Chuck Wagon | 6:30 PM: The Adventures of Lucky Pup 6:45 PM: local programming |
| CBS | Spring | local programming | local programming | local programming | local programming | Ladies Day | Vanity Fair (MWF) | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | The Chuck Wagon | local programming | 6:30 PM: The Adventures of Lucky Pup 6:45 PM: local programming |
| CBS | Summer | local programming | local programming | local programming | local programming | The Ted Steele Show | Vanity Fair (MWF) | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | The Chuck Wagon | The Chuck Wagon | | 6:30 PM: The Adventures of Lucky Pup 6:45 PM: local programming |
| CBS | July | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | 2:30: local programming 2:45: Classified Column (from 7/25) | local programming | local programming | local programming | local programming | 5:00: local programming 5:15: Classified Column (from 7/25) | The Chuck Wagon | The Chuck Wagon | 6:30 PM: The Adventures of Lucky Pup 6:45 PM: local programming |
| NBC | Fall | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | Howdy Doody | local programming | local programming |
| NBC | Winter | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | 5:00: These Are My Children 5:15: Western Balladeer (variety) | Howdy Doody | local programming | local programming |
| NBC | Spring | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | Western Balladeer (M F, then Tu Th from 5/9, at 5:15) / Here's Archer (Tu Th) (to 5:15) | Howdy Doody | local programming | local programming |
| NBC | Summer | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | 5:00: Here's Archer (Tu Th) 5:15: Western Balladeer (Tu Th) | Howdy Doody | local programming | local programming |
| NBC | July | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | | | | | | | | | Howdy Doody | local programming | local programming |
| DMN | Fall | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | 6:30 PM: Russ Hodges' Scoreboard (F, to 6:45) |
| DMN | November | ? | TV Shopper (since November 1) | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | | | | | | | | | 6:30 PM: Russ Hodges' Scoreboard (F, to 6:45) |
| DMN | Winter | Johnny Olson's Rumpus Room | Welcome, Neighbors | local programming | local programming | Man in the Street (to 12:15) / Amanda (from 12:15) | Camera Headlines (encore to 12:45) / Fashions in Song (from 12:45) | Okay, Mother | ? | ? | The Wendy Barrie Show | A Woman to Remember (to 3:15) / Vincent Lopez Speaking (from 3:15) | ? | ? | ? | ? | ? | ? | | | | | 6:30 PM: Russ Hodges' Scoreboard (F, to 6:45) |
| DMN | Spring | Johnny Olson's Rumpus Room | TV Shopper | ? | 11:45: A Woman to Remember (to 12:00, until May 2) | ? | ? | Okay, Mother | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | | | | | | 6:30 PM: Russ Hodges' Scoreboard (F, to 6:45) |
| DMN | Late April | Johnny Olson's Rumpus Room | TV Shopper | ? | 11:45: A Woman to Remember (to 12:00, until May 2) | ? | ? | Okay, Mother | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? |
| DMN | May | Johnny Olson's Rumpus Room | TV Shopper | ? | ? | ? | ? | | | | Okay, Mother | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? |
| DMN | July | Johnny Olson's Rumpus Room | TV Shopper | ? | ? | ? | ? | Okay, Mother | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | The Magic Cottage (since July 18) |
There is some dispute as to the exact lineup on DuMont in the winter. The above listing is according to What Women Watched: Daytime Television in the 1950s (University of Texas Press, 2005) by Marsha Cassidy. This would create a conflict with some other sources that have TV Shopper still in the lineup at this time.
* On Dumont, Okay, Mother was previously aired on New York based WABD channel, then the network flagship station.