# Sudden Impact! Entertainment Company

The Sudden Impact! Entertainment Company is an entertainment company based in New York City, United States. The company has created temporary and permanent scare attractions for amusement parks and traveling carnivals across the globe.

## History

The Sudden Impact! Entertainment Company was founded in 1991 by Lynton V. Harris. Harris was born in Australia and began his career as a DJ at age 15. From there he worked up the ranks to be marketing director for 10 Australian radio stations. In 1991, he travelled to the United States and discovered the money that could be made in entertainment attractions. Harris started the Sudden Impact! Entertainment Company with an aim of operating attractions at Madison Square Gardens in New York City. In 1996, the company began a four-year season of Madison SCARE Gardens selling approximately 250,000 tickets.
In the early 2000s, the company was ready to open their attractions in Washington, however, due to the September 11 attacks and the Beltway sniper attacks (in 2001 and 2002 respectively), these plans were shelved costing the company and Harris millions. Sudden Impact began to focus on attractions in Australia with the opening of several temporary attractions at amusement parks and traveling carnivals. In 2009, the company began to deviate from the standard scare attractions with the opening of themed indoor laser skirmish games such as AVPX at Dreamworld.

## Attractions

| Name | Location | Location | Opened | Closed | Notes |
| Angoscia | Dreamworld | Gold Coast, Queensland, Australia | December 26, 2006 (2006-12-26) | July 7, 2007 (2007-07-07) | |
| AVPX | Dreamworld | Gold Coast, Queensland, Australia | April 10, 2009 (2009-04-10) | March 31, 2013 (2013-03-31) | |
| Chamber Live: Serial Killers | Madame Tussauds London | Central London, England | Unknown | Unknown | |
| Chamber of Horrors Live | Madame Tussauds London | Central London, England | Early 2003 (2003) | Unknown | |
| Freakshow 3D | Thorpe Park | Surrey, England | October 2002 (2002-10) | August 2005 (2005-08) | |
| Freddy's Nightmare maze | Warner Bros. Movie World | Gold Coast, Queensland, Australia | October 8, 2010 (2010-10-08) | October 31, 2010 (2010-10-31) | |
| The Freezer | Dreamworld | Gold Coast, Queensland, Australia | December 26, 2006 (2006-12-26) | July 7, 2007 (2007-07-07) | |
| The Freezer | Thorpe Park | Surrey, England | October 2002 (2002-10) | October 2004 (2004-10) | |
| The Freezer | Madison Square Garden | New York City, United States | Unknown | Unknown | |
| The Fright House | Unknown | United States | Unknown | Unknown | |
| Gotham Underground | Madison Square Garden | New York City, United States | 1997 (1997) | 1997 (1997) | |
| Lara Croft Tomb Raider: Enter the Tomb | Dreamworld | Gold Coast, Queensland, Australia | December 26, 2003 (2003-12-26) | April 18, 2004 (2004-04-18) | |
| Lara Croft Tomb Raider: Enter the Tomb | Luna Park Melbourne | St. Kilda, Melbourne, Victoria | 2007 (2007) | Unknown | |
| Lara Croft Tomb Raider: Enter the Tomb | Royal Adelaide Show | Adelaide, South Australia, Australia | September 3, 2010 (2010-09-03) | September 11, 2009 (2009-09-11) | |
| The Mummy Live | Madison Square Garden | New York City, United States | Unknown | Unknown | |
| The Mummy Returns | Dreamworld | Gold Coast, Queensland, Australia | June 23, 2001 (2001-06-23) | July 8, 2001 (2001-07-08) | |
| The Mummy Returns | Universal Studios Hollywood | Los Angeles County, California, United States | 2002 (2002) | 2004 (2004) | |
| The Mummy: Tomb of the Dragon Emperor Live | Dreamworld | Gold Coast, Queensland, Australia | September 8, 2008 (2008-09-08) | January 2009 (2009-01) | |
| The Mummy: Tomb of the Dragon Emperor Live | La Ronde | Montreal, Quebec, Canada | June 19, 2009 (2009-06-19) | September 7, 2009 (2009-09-07) | |
| Night at the Museum Live | Sunway Lagoon | Petaling Jaya, Malaysia | Unknown | Still open | |
| Pirate Jack's Halloween Adventure | Chessington World of Adventures | London, England | October 2002 (2002-10) | Unknown | |
| Prison Break Live | Luna Park Melbourne | St. Kilda, Melbourne, Victoria | 2006 (2006) | Unknown | |
| Prison Break Live | Luna Park Sydney | Sydney, New South Wales, Australia | 2008 (2008) | Unknown | |
| Prison Break Live | Royal Adelaide Show | Adelaide, South Australia, Australia | September 5, 2009 (2009-09-05) | September 13, 2009 (2009-09-13) | |
| Prison Break Live | Sunway Lagoon | Petaling Jaya, Malaysia | Unknown | Unknown | |
| Psycho 3D maze | Warner Bros. Movie World | Gold Coast, Queensland, Australia | October 8, 2010 (2010-10-08) | 2010 (seasonal) | |
| Rumah Hantu 3D | Sunway Lagoon | Petaling Jaya, Malaysia | Unknown | Unknown | |
| SAW maze | Warner Bros. Movie World | Gold Coast, Queensland, Australia | October 8, 2010 (2010-10-08) | October 2011 (2011-10) | |
| SAW maze | Six Flags Great America | Gurnee, Illinois, United States | Unknown | Unknown | |
| SAW maze | The Scorpion King Live | Unknown | Unknown | Unknown | Unknown |
| Scream | Madame Tussauds Shanghai | Unknown | Unknown | Unknown | |
| Scream | Amsterdam | Unknown | Unknown | Unknown | |
| Terminator Alive | Sunway Lagoon | Petaling Jaya, Malaysia | May 2010 (2010-05) | Still open | |
| Terminator X: A Laser Battle for Salvation | Adventure World | Perth, Western Australia, Australia | December 26, 2009 (2009-12-26) | January 31, 2010 (2010-01-31) | |
| Terminator X: A Laser Battle for Salvation | La Ronde | Montreal, Quebec, Canada | 2010 (2010) | Still open | |
| Terminator X: A Laser Battle for Salvation | Royal Adelaide Show | Adelaide, South Australia, Australia | September 4, 2009 (2009-09-04) | September 12, 2009 (2009-09-12) | |
| Terminator X: A Laser Battle for Salvation | Six Flags Mexico | Mexico City, Mexico | 2011 (2011) | Still open | |
| Terminator X: A Laser Battle for Salvation | Sunway Lagoon | Petaling Jaya, Malaysia | May 2010 (2010-05) | 2012 | |
| Terror in the Towers | Alton Towers | Staffordshire, England | October 2002 (2002-10) | Unknown | |
| Terror Tunnel | Sunway Lagoon | Petaling Jaya, Malaysia | Unknown | Unknown | |
| Tomb Raider Legend Live | Adventure World | Perth, Western Australia, Australia | December 26, 2006 (2006-12-26) | January 29, 2007 (2007-01-29) | |
| Trolls Village | Dreamworld | Gold Coast, Queensland, Australia | 2018 | 2019 | |
| Universal Studios Monsters Alive | Unknown | Las Vegas, United States | Unknown | Unknown | |
| Van Helsing | Universal Studios Hollywood | Los Angeles County, California, United States | 2004 (2004) | 2007 (2007) | |
| Warwick Ghosts Alive | Warwick Castle | Warwickshire, England | 2002 (2002) | 2008 (2008) | |
| Zombie Apocalypse maze | Warner Bros. Movie World | Gold Coast, Queensland, Australia | October 1, 2011 (2011-10-01) | October 2011 (2011-10) | |
| Zombie Apocalypse maze | Wet'n'Wild Hawaii | Kapolei, Hawaii, United States | 2010 (2010) | 2010 (2010) | |
| Zombie Evilution | Dreamworld | Gold Coast, Queensland, Australia | September 13, 2013 (2013-09-13) | March 2018 | |

## Shows

* Ice Age on Ice

## Scare School

Almost all of Sudden Impact! Entertainment Company's attractions feature live trained actors, commonly known as "scare actors". To be hired in this position, scare actors must complete the Scare School program. The Scare School is a 40-hour program where actors are trained to become the best "scarers" they can be. The Scare School has travelled the globe and has been featured in its own television series. The majority of the training is done in broad daylight with very little done indoors or at night-time.