# Sake Sommelier Association

The Sake Sommelier Association (SSA) is a global partnership of talented Sake Educators providing and accrediting sake courses and working to benefit the world of sake.
Created in 2000 by sommelier Xavier Chapelou and sake expert Kumiko Ohta, the Sake Sommelier Association is the first organisation based outside of Japan that is solely committed to sake education and promotion worldwide. Based in London, the association is also the first organisation in the United Kingdom to offer sake education outside Japan.
Created by sommelier Xavier Chapelou and sake expert Kumiko Ohta in 2000 in London, it is the first organisation in the United Kingdom to offer sake education outside Japan.

## Objective

The Sake Sommelier Association's efforts are based on three pillars: Sake Sommelier Academy, Sake Challenge, and Sake Sommelier of the Year. The association strives to develop global education and awareness of sake, to increase opportunities for students to learn the cultural history of sake production and the fine points of its service, and to advance the success of sake demand and consumption on a global scale.

## Education

The Sake Sommelier Association operates from the London-based Sake Sommelier Academy and certifies the professional courses included in the programme of the Sake Sommelier Academy and their franchises worldwide. The sake education courses offered are provided worldwide in over 30 countries, including Italy, Austria, Singapore, Hong Kong, China, Norway, New Zealand and USA.

## Sake Challenge

The Sake Challenge, established in 2012 by the Sake Sommelier Association, is a global series of sake competitions. Products submitted from breweries all over Japan are evaluated by Sake Sommeliers from around the world and judged by taste, quality, labelling and packaging. The first Sake Challenge (London Sake Challenge) took place on 20 August 2012 at Harrods during the 2012 London Olympic Games and was the first competition dedicated only to sake in Europe. In 2020, the Sake Sommelier Association hosted the first-ever virtual London Sake Challenge. Sake Challenges are held worldwide, including the Milano Sake Challenge and Bordeaux Sake Challenge.
The purpose of the event is to recognise outstanding premium sake. The event aims to promote the consumption of sake by highlighting a new market where sake is matched with local food. The event also seeks to increase public awareness and popularity of the sake in the world with the "Japan Life" event.

## Japan life

The JAPAN LIFE event takes place following a Sake Challenge. The general public is welcome to partake in sake-themed events; guests sample a host of premium, sake and revel in many other fascinating aspects of Japanese culture.

## Sake Sommelier of the Year

Sake Sommelier of the Year is an annual competition jointly organised by the Sake Sommelier Association. Started in London in 2013, the competition is the first of its kind to be held outside Japan. The Sake Sommelier of the Year is a global event, and it was successfully held in Kuala Lumpur, Malaysia in 2019. The competition aims to find the most skilful Sake Sommeliers bringing them to the attention of their customers and raising the profile of their establishments. More than 50 sommeliers from Europe, Asia and the Middle East entered the first competition in 2013. In 2015, two new titles were introduced to encourage and reward contribution to the world of sake: Young Sake Ambassador and Sake Ambassador.