# Larry MacPhail Award

The Larry MacPhail Award was presented annually from 1966 to 2019 by Minor League Baseball to recognize "a club that demonstrates outstanding and creative marketing and promotional efforts within its community, its ballpark (including non-game day events), in media, and other promotional materials". The award was named in honor of Baseball Hall of Fame member Larry MacPhail, a baseball executive who was considered an innovator in the sport, particularly in the areas of marketing and promotion. It was usually presented during baseball's Winter Meetings.
No award was given in 2020 after the cancellation of the minor league season due to the COVID-19 pandemic. In 2021, Major League Baseball assumed control of the minor leagues and the honor was discontinued. The Golden Bobblehead Awards, previously issued at the annual Minor League Baseball Innovators Summit, began to be issued at the Winter Meetings in place of the Larry MacPhail Award to recognize the top promotional efforts in the minors.
Forty-six teams won the Larry MacPhail Award. The Columbus Clippers, El Paso Diablos, and Nashville Sounds each won the award on three occasions, more than any other teams, followed by the Charleston RiverDogs, Hawaii Islanders, Reading Phillies, Richmond Braves, and Rochester Red Wings, who each won the award twice. International League teams won the award eight times, more than any other league, followed by the Eastern League, Pacific Coast League, Southern League, and Texas League (6); the American Association, Florida State League, and Midwest League (4); the Pioneer League and South Atlantic League (3); the California League and New York–Penn League (2); and the Carolina League, Northwestern League, and Western Carolinas League (1). Eighteen teams competed at the Triple-A and Double-A classification levels, more than any other classes, followed by Class A (10); Class A-Advanced (5); and Class A Short Season and Rookie (3).

## Winners

Key :
| (#) | Number of wins by teams who won the award multiple times |
| ^ | Indicates multiple award winners in the same year |
Winners :
| Year | Team | League | Class |
| 1966 | Spartanburg Phillies | Western Carolinas League | Class A |
| 1967 | Rochester Red Wings (1) | International League | Triple-A |
| 1968 | Cocoa Astros | Florida State League | Class A |
| 1969 | Hawaii Islanders (1) | Pacific Coast League | Triple-A |
| 1970^ | Hawaii Islanders (2) | Pacific Coast League | Triple-A |
| 1970^ | Wichita Aeros | American Association | Triple-A |
| 1971 | Oklahoma City 89ers | American Association | Triple-A |
| 1972 | San Antonio Brewers | Texas League | Double-A |
| 1973 | Tucson Toros | Pacific Coast League | Triple-A |
| 1974 | West Palm Beach Expos | Florida State League | Class A |
| 1975 | Tacoma Twins | Pacific Coast League | Triple-A |
| 1976^ | Cedar Rapids Giants | Midwest League | Class A |
| 1976^ | El Paso Diablos (1) | Texas League | Double-A |
| 1977 | Columbus Clippers (1) | International League | Triple-A |
| 1978 | Nashville Sounds (1) | Southern League | Double-A |
| 1979 | Columbus Clippers (2) | International League | Triple-A |
| 1980 | Nashville Sounds (2) | Southern League | Double-A |
| 1981 | Nashville Sounds (3) | Southern League | Double-A |
| 1982 | El Paso Diablos (2) | Texas League | Double-A |
| 1983 | Arkansas Travelers | Texas League | Double-A |
| 1984^ | Billings Mustangs | Pioneer League | Rookie |
| 1984^ | Columbus Clippers (3) | International League | Triple-A |
| 1985 | Richmond Braves (1) | International League | Triple-A |
| 1986 | Iowa Cubs | American Association | Triple-A |
| 1987 | Albuquerque Dukes | Pacific Coast League | Triple-A |
| 1988 | Birmingham Barons | Southern League | Double-A |
| 1989 | Buffalo Bisons | American Association | Triple-A |
| 1990 | Richmond Braves (2) | International League | Triple-A |
| 1991 | Salt Lake City Trappers | Pioneer League | Rookie |
| 1992 | Fort Myers Miracle | Florida State League | Class A-Advanced |
| 1993 | El Paso Diablos (3) | Texas League | Double-A |
| 1994 | Reading Phillies (1) | Eastern League | Double-A |
| 1995 | Kane County Cougars | Midwest League | Class A |
| 1996 | Wilmington Blue Rocks | Carolina League | Class A-Advanced |
| 1997 | Rochester Red Wings (2) | International League | Triple-A |
| 1998 | Charleston RiverDogs (1) | South Atlantic League | Class A |
| 1999 | Reading Phillies (2) | Eastern League | Double-A |
| 2000 | Lowell Spinners | New York–Penn League | Class A Short Season |
| 2001 | Tennessee Smokies | Southern League | Double-A |
| 2002 | Lakewood BlueClaws | South Atlantic League | Class A |
| 2003 | Trenton Thunder | Eastern League | Double-A |
| 2004 | Altoona Curve | Eastern League | Double-A |
| 2005 | Brevard County Manatees | Florida State League | Class A-Advanced |
| 2006 | Round Rock Express | Pacific Coast League | Triple-A |
| 2007 | West Michigan Whitecaps | Midwest League | Class A |
| 2008 | Ogden Raptors | Pioneer League | Rookie |
| 2009 | Chattanooga Lookouts | Southern League | Double-A |
| 2010 | New Hampshire Fisher Cats | Eastern League | Double-A |
| 2011 | Lake Elsinore Storm | California League | Class A-Advanced |
| 2012 | Wisconsin Timber Rattlers | Midwest League | Class A |
| 2013 | Charleston RiverDogs (2) | South Atlantic League | Class A |
| 2014 | San Jose Giants | California League | Class A-Advanced |
| 2015 | Akron RubberDucks | Eastern League | Double-A |
| 2016 | Midland RockHounds | Texas League | Double-A |
| 2017 | Brooklyn Cyclones | New York–Penn League | Class A Short Season |
| 2018 | Eugene Emeralds | Northwestern League | Class A Short Season |
| 2019 | Lehigh Valley IronPigs | International League | Triple-A |