# Endorsements in the 2010 United Kingdom general election

* 2010 general electionEndorsements
* 2015 general electionEndorsements
* 2017 general electionEndorsements
* 2019 general electionEndorsements
* 2024 general electionEndorsements
During the 2010 general election, a number of newspapers made endorsements of a political party. This is an incomplete list.
A number of newspapers changed their endorsements from the previous general election, in 2005. The most notable changes were those of The Sun, The Times, The Sunday Times and the News of the World (all owned by News International), to the Conservative Party, having all backed Labour since 1997.
The Financial Times, the Evening Standard, The Economist also switched their endorsement from Labour to the Conservatives. The Liberal Democrats picked up the endorsement of The Guardian and The Observer.

## National newspapers
### British daily newspapers

| Newspaper | Party endorsed | Notes |
| Daily Express | Conservative Party | |
| Daily Mail | Conservative Party | |
| Daily Mirror | Labour Party | |
| Daily Star | None | |
| Daily Telegraph | Conservative Party | |
| Financial Times | Conservative Party | Backed Labour in 2005. |
| Guardian | Liberal Democrats | Backed Labour in 2005. Backed Labour in 2015. Supports anti-Conservative tactical voting with view to pro-electoral reform coalition. |
| Independent | Liberal Democrats | Supports proportional representation. Urged anti-Conservative tactical voting. |
| Morning Star | None | Calls for a Labour vote where Communist or similar left-wing candidates are not standing. |
| Sun | Conservative Party | Backed Labour in 2005. |
| Times | Conservative Party | Backed Labour in 2005. |

### British Sunday newspapers

| Newspaper | Party endorsed | Notes |
| Independent on Sunday | None | Supports a hung parliament. |
| Mail on Sunday | Conservative Party | |
| News of the World | Conservative Party | Backed Labour in 2005. |
| Observer | Liberal Democrats | Backed Labour in 2005. |
| Sunday Mirror | Labour Party | |
| People | None | Supports a hung parliament. |
| Sunday Express | Conservative Party | |
| Sunday Telegraph | Conservative Party | |
| Sunday Times | Conservative Party | Backed Labour in 2005. |

### British news magazines

| Newspaper | Party endorsed | Notes |
| The Economist | Conservative Party | Backed Labour in 2005. |
| New Statesman | None | Anti-Conservative tactical voting |
| The Spectator | Conservative Party | |

## Regional newspapers
### England

| Newspaper | Party endorsed | Notes |
| City A.M. | Conservative Party | |
| Evening Standard | Conservative Party | Backed Labour in 2005 |
| Liverpool Echo | Labour Party | |
| Manchester Evening News | Labour Party | |
| Metro | None | |
| Yorkshire Post | Conservative Party | |

### Northern Ireland

| Newspaper | Party endorsed | Notes |
| Belfast Telegraph | DUP/UUP |
| Irish News | Sinn Fein | |
| News Letter | Unionists | Pro-Unionist Parties. Back Unity candidate Rodney Connor. |

### Scotland

| Newspaper | Party endorsed | Notes |
| Daily Record | Labour Party | |
| The Herald | None | Backed "No" in independence referendum |
| The Scotsman | None | |
| The Scottish Sun | Scottish National Party | |
| Greenock Telegraph | Green Party | |
| Kilmarnock Standard | Labour Party | |
| Evening Telegraph | | |
| Paisley Daily Express | Labour Party | |
| The National | Scottish National Party | |
| The Press and Journal | Conservative Party | |
| The Courier | Conservative Party | |