# Creative UK

Creative UK (known as Creative England from 2010 to 2021) is a not-for-profit organisation that supports the creative industries in the United Kingdom. The business promotes the development of creative companies, which in turn support business across games, film, creative and digital media as well as production services. The company works in partnership with the BFI, has offices in Bristol and Salford, and operates predominantly outside of the city of London.
On 24 November 2021, Creative England and Creative Industries Federation combined forces under the newly formed Creative UK, having previously worked together since 2019 under the Creative UK Group. The launch coincided with updated branding across the organisation and a new tag line; Here for those who dare to imagine.
Creative UK currently supports filmmaking opportunities shortFLIX, in collaboration with Sky Arts, iFeatures with the BFI and BBC Films, and Breakout with Netflix. These provide mentoring and funding to emerging film makers.

## Creative England

Creative England was founded in 2010, formed by the consolidation of a number of regional screen agencies into one body after the UK government dismantled the UK Film Council in 2011. It was funded by both public and private investment and developed partnerships and collaborations with companies including Google, Facebook and KPMG, as well as local authorities, cultural bodies and universities, national government, and the European Commission. The organisation aimed to "support original storytellers, driving diversity, collaboration and growth in the creative screen industries". Creative England and Microsoft launched Greenshoots in 2013, a game development competition which provides funding and market advice from industry experts to the winners.
In 2015, Creative England launched a £1m fund, used to support entrepreneurs in film, television, games and digital media in English cities and regions beyond the capital.

### iFeatures

Launched in Bristol in 2010, supported by the BBC and South West Screen, iFeatures began as a way to nurture the cities "most outstanding creative talent" as well as attract up-and-coming filmmakers from across the UK and Europe. The following year, it was launched nationwide.
Since its creation, iFeatures has gone on to help fund 20 feature films, including Lady Macbeth, The Levelling, The Goob, and, flagship film, In the Dark Half.
iFeatures films with release dates :
| Release date | Title | Director(s) | Notes |
| 10 August 2012 | In the Dark Half | Alastair Siddons | Produced with BBC Films; distributed by Verve Pictures and ContentFilm International |
| 12 April 2013 | Flying Blind | Katarzyna Klimkiewicz | |
| 14 January 2014 | 8 Minutes Idle | Matt Thorne | |
| 29 May 2015 | The Goob | Guy Myhill | Produced with BBC Films |
| 25 June 2015 | Norfolk | Martin Radich | |
| 24 June 2016 | Adult Life Skills | Rachel Tunnard | |
| 10 September 2016 | The Levelling | Hope Dickson Leach | Produced with BBC Films and the BFI |
| 28 April 2017 | Lady Macbeth | William Oldroyd | distributed by Altitude Film Distribution |
| 19 May 2017 | Spaceship | Alex Taylor | |
| 1 September 2017 | God's Own Country | Francis Lee | Distributed by Picturehouse Entertainment |
| 8 September 2017 | Apostasy | Daniel Kokotajlo | Distributed by Gravitas Ventures |
| 21 June 2018 | Eaten by Lions | Jason Wingard | |
| 13 July 2018 | Pin Cushion | Deborah Haywood | |
| 24 January 2019 | The Last Tree | Shola Amoo | Produced with the BFI |
| 3 October 2019 | Perfect 10 | Eva Riley | Produced with BBC Films |
| 4 October 2019 | Make Up | Claire Oakley | |
| 17 March 2021 | Here Before | Stacey Gregg | Produced with BBC Films and Northern Ireland Screen |
| 8 October 2022 | Blue Jean | Georgia Oakley | https://www.wearecreative.uk/support/film-tv/ifeatures/ |

### shortFLIX

Shortflix (stylised as 'shortFLIX') is an initiative for new filmmakers aged 18–25 to make short films for broadcast on Sky Arts, its focus being those who have had fewer opportunities to get started in filmmaking, including those who are currently underrepresented in the industry.
Partnered with the BFI and National Youth Theatre, shortFLIX launched in May 2017 with the first five short films exploring subjects including black gay dancehall culture in London, homophobia in an Afro-Caribbean hair salon in Sheffield and a suicidal young man in Bath. In an interview with Game of Thrones actress, Ellie Kendrick, Norbury explains that the organisation was set up "to combat the challenge that whilst talent might be everywhere, opportunity is not" adding that shortFLIX enables "talented new filmmakers from diverse backgrounds to tell their story about their community and identity". The films were produced by Manchester-based production company Delaval Film.
In 2020, Carrie Battram, Johnny Massahi, Danny Seymour, John Akinde, and Isabella Culver were announced as the next recipients of the scheme which also received a boost in funding from ScreenSkills, a London-based non-profit specialising in the promotion of new talent.
shortFLIX films with release dates :
| Release date | Title | Director(s) | Synopsis |
| 31 March 2018 | Losing It | Ben Robins | The story of the worst drunken hook-up in the history of human sexual encounters. A twenty-something virgin finds his evening taking a turn for the weird, when his new partner shows off a rather unusual fetish. |
| 31 March 2018 | Nosebleed | Luna Carmoon | Nosebleed follows a pivotal week for long-time best friends Lilah and Coby, whose friendship is morphing into something far more venomous and toxic. |
| 31 March 2018 | Ladies Day | Abena Taylor-Smith | A young Black lesbian spends the day in an Afro-Caribbean hair salon. It’s full of fun, sheen spray, gossip and laughter, but how will she deal with the casual homophobia? |
| 31 March 2018 | Batty Boy | Dior Clarke and Blain Ho Shing | An uncompromising take on black gay culture, Batty Boy is told in four chapters set against homophobia and dancehall music. |
| 31 March 2018 | Together, they smoke | Henry Gale | A story of a depressed young man. Following a suicide attempt, he must contend with the dysfunctions of his family, a cardboard coffin, and his own anxiety in order to say goodbye to his terminally ill mother. |
| 24 April 2023 | High Tide | Johnny Massahi | After ransacking an ancient island monastery, two siblings, now trapped in their sinking campervan, are torn apart by history, hallucination, and a sacred stone. |
| 25 April 2023 | If I Die Today | John Akinde | David must decide if he wants to follow his friends into a life of crime, or forge a new path for himself. |
| 26 April 2023 | Left Behind | Carrie Battram | Brothers, Samir and Harish must come to terms with the passing of their mother. |
| 27 April 2023 | Offended | Danny Seymour | A middle-aged man embarks on his first date since the death of his wife. Set in the near future where people carry large red buzzers to press whenever they are offended. |

## Creative Industries Federation

The Creative Industries Federation was a national organisation for all the UK's creative industries, cultural education and arts. It advocated for the sector, aiming to ensure that the creative industries are central to political, economic and social decision-making.

## Rebrand to Creative UK

Having worked together under the name 'Creative UK Group', in November 2021, Creative England and Creative Industries Federation decided to merge and create 'Creative UK'.

## Breakout

In 2022, Creative UK's Head of Film, Paul Ashton, announced a partnership with Netflix UK for first-time feature film directors called "Breakout". Participants will be made up of six teams, each of which will receive £30,000 ($40,000) worth of development funding in addition to a Creative U.K. training program consisting of mentoring and residential lab events. Netflix executives will also provide support and input.
Following residential workshops, at least one film will be greenlit with an approximate £1.5m budget and a global launch on Netflix.
In April 2023, the first "Breakout" projects were announced.