# Madison Genesis

Madison Genesis was a British-based professional road cycling team, registered at UCI Continental level and competing in domestic and European competitions between 2013 and 2019.
Founded in 2013, the team was announced in July 2012 as a platform for developing UK road cycling talent. Team manager Roger Hammond stated that the team's success would be judged on how many riders progress on to the next level of UCI Professional Continental or World Tour racing.
Since, Alex Peters – one of Hammond's first signings – joined world tour Team Sky for 2016, while Scott Davies joined Dimension Data for 2018.
Tom Scully progressed from Madison Genesis in 2014-15, to professional continental team Drapac in 2016 and rode for world tour Cannondale-Drapac in 2017 and in 2018 EF Education First-Drapac p/b Cannondale.
Mark McNally joined professional continental squad Wanty Groupe Gobert in 2016.
In 2018 Connor Swift took the team's biggest victory to date, becoming British national road race champion.
In 2019, Swift joined UCI Pro Continental team Arkéa–Samsic midseason, while Matt Holmes and Jon Dibben signed for World Tour team Lotto-Soudal at the end of the year.
The team announced it would cease racing at the end of the 2019 season.

## History
### Formation

Brainchild of Madison CEO Dominic Langan, Madison Genesis was born in early 2012. Langan enlisted the advice of consultant Anthony McCrossan to help set up the team. Roger Hammond was chosen as team manager when McCrossan and Madison marketing director Kellie Parsons met. They exchanged folded pieces of paper – both containing the name of their preferred choice for the role – both reading Hammond.

### Team progression

Hammond was hired and ten riders were signed to compete in the 2013 season. In year one the team would finish second at the Tour Series, with wins for Ian Bibby at the London Nocturne and Dean Downing at the Beaumont Trophy. Ahead of 2014, Hammond expressed how changes in personnel would improve the squad.
   “What we have tried to do is introduce more riders, add more versatility in the team with more strength in-depth so that we can rotate the core of the team within the rotation of the team. So now we can have two rotations; the core of the team and the whole of the team. Hopefully, with that we can then balance motivation, form and racing at the right time".
Another second place at the Tour Series in 2014 was supplemented with a stage win at the An Post Ras for Liam Holohan, while Alex Peters won the under-23 general classification at the same race.
In 2015 Madison Genesis enjoyed its strongest season, which culminated in winning the Pearl Izumi Tour Series – along with Erick Rowsell taking eighth in the Tour de Yorkshire. Hammond's analysis revealed a team on the up.
   "If we look at the goals we really went for – the Tour de Normandie, Tour de Yorkshire and Tour Series – then we can be really pleased. To be just three seconds off the overall win in Normandie was a really good start for us. "We then managed to be pretty competitive at the Tour de Yorkshire, and to get a top ten on GC in its first year was a really impressive result for us. "Even with bad luck in the final week of the Tour Series we’ve managed to hold on. We could have done without the bad luck but I’m really pleased to have won.”
Madison Genesis finished 2015 wearing the King of the Mountains jersey for three stages of the Tour of Britain, which produced a memorable battle until the final climb, where Hammond sent the entire squad to the front of the peloton, to chase the breakaway and try to regain the jersey.
In 2016, it was announced that Hammond would become a sports director at World Tour team Dimension Data - but would continue to act as a consultant to Madison Genesis. Mark Cavendish's CVNDSH Scholarship would support Madison Genesis riders with training and tactical advice.
Ex-team rider Mike Northey would transition to become Madison Genesis team manager in May 2016, after being forced to retire following the diagnosis of a heart virus earlier that year.
On the road, the team remained at the forefront of the British domestic scene, with Tom Stewart recording wins at the Lincoln GP, Velothon Wales and GP of Wales. Gruffudd Lewis wore the Best British Rider jersey at the Tour de Yorkshire while also scoring 2nd at the Cicle Classic 1.2, Tobyn Horton scored a top-ten position at RideLondon, while Erick Rowsell survived in the breakaway to finish third on stage five of the Tour of Britain.
In 2017 the team signed four new riders - Alex Paton, Johnny McEvoy, Rich Handley and Connor Swift - with Tristan Robbins, Felix English and Tom Stewart departing.
Connor Swift scored all three of the team's victories, with two coming at the Tour Series and one at the Leicester Castle Classic.
After the 2017 Tour of Britain, Mike Northey stepped down from his role as team manager to return home to his family in New Zealand.
In October 2017, Colin Sturgess was named as the team's new manager and five new signings were announced. George Atkins, Mike Cuming, Isaac Mundy, George Pym and Neil van der Ploeg all joined the 12-rider squad.
Success followed with Johnny McEvoy winning the Spring Cup series and Connor Swift becoming British national road race champion and winning the Wales Open Crit.
In October 2018, it was announced that Sturgess would depart the team, and Roger Hammond would return as manager.
Five new riders were announced for 2019 - Ian Bibby, Joe Laverick, Tom Moses, Jon Mould and Joey Walker.
In 2019 the team enjoyed success with Connor Swift and Joey Walker taking individual Tour Series victories, Ian Bibby winning the Lancaster GP and Matt Holmes winning the Manx International, finishing sixth at the Tour de Yorkshire and the best placed British rider at the Tour of Britain, with 15th overall.
The team announced it would cease racing at the end of the 2019 season.

## Bikes

In 2013 and 2014 Madison Genesis exclusively rode steel Genesis Volare bikes.
The team also had the choice of using the new carbon Genesis Zero frames for the 2014 Tour of Britain, with an updated version of the Zero launched for the team at the 2015 Tour of Britain.
A prototype bike appeared under Connor Swift at the 2017 Leicester Castle Classic - this was confirmed as the Genesis Zero SL, which the team raced throughout 2018.
Riders choose between carbon and steel bikes "dependant on the race and terrain faced."

## Major wins
### 2013

    Stage 2 Totnes-Vire, Alex Peters
    Les Ingman Memorial Trophy, Alex Peters
    London Nocturne, Ian Bibby
    Beaumont Trophy, Dean Downing
    Elite Circuit Series – Sheffield GP, Dean Downing
    UCI Track World Cup – Manchester (Team Pursuit), Andrew Tennant

### 2014

    UCI Track World Cup – Guadalajara (Madison), Tom Scully
    Overall Tour of the Reservoir, Alex Peters
       Stage 1, Alex Peters
    Stage 7 Rás Tailteann, Liam Holohan
    London Nocturne, Tobyn Horton
    Tour Series round 10, Tom Stewart
    Tour Series round 9, team competition
    Tour Series round 9, Tom Stewart
    Tour Series round 8, Tobyn Horton
    Tour Series round 2, team competition
    Fenioux Track Championships (Omnium), Tom Scully
    Beverley Criterium, Michael Northey

### 2015

    Sheffield GP, Tom Scully
    Tour Series round 1 - individual, Tom Scully
    Tour Series round 2 - team competition
    Tour Series round 3 - team competition
    Tour Series round 4 - team competition
    Tour Series round 6 - team competition
    Tour Series round 10 - team competition
    Overall Tour Series
    Tour of the Reservoir, Erick Rowsell

### 2016

    GP of Wales, Tom Stewart
    Tour Series round 10 - individual, Alex Blain
    Tour Series round 9 - team competition
    Velothon Wales, Tom Stewart
    Lincoln GP, Tom Stewart
    Tour Series round 3, team competition
    Stage 2 Tour of the Reservoir, Erick Rowsell
    Totes-Vire, Matt Holmes

### 2017

    Leicester Castle Classic, Connor Swift
    Tour Series round 10, individual, Connor Swift
    Tour Series round 6, individual, Connor Swift

### 2018

    British national road race championships, Connor Swift
    Wales Open Crit, Connor Swift

### 2019

    Tour Series round 1, individual, Connor Swift
    Tour Series round 4, individual, Joey Walker
    Lancaster GP, Ian Bibby
    Manx International, Matt Holmes

## National and continental championships
### 2013

    European Track Championships (team pursuit), Andrew Tennant

### 2014

    British U23 National Time Trial Championships, Scott Davies
    Irish National Criterium Championships, Peter Hawkins
    European Track Championships (team pursuit), Andrew Tennant
    European Track Championships (individual pursuit), Andrew Tennant

### 2018

    British National Road Race Championships, Connor Swift

## Team roster

| | Rider | Date of birth |
| Ian Bibby (GBR) | Ian Bibby (GBR) | (1986-12-20) 20 December 1986 (age 37) |
| Mike Cuming (GBR) | Mike Cuming (GBR) | (1990-12-18) 18 December 1990 (age 33) |
| Jonathan Dibben (GBR) | Jonathan Dibben (GBR) | (1994-02-12) 12 February 1994 (age 30) |
| Richard Handley (GBR) | Richard Handley (GBR) | (1990-09-01) 1 September 1990 (age 34) |
| Matt Holmes (GBR) | Matt Holmes (GBR) | (1993-12-08) 8 December 1993 (age 30) |
| Tobyn Horton (GBR) | Tobyn Horton (GBR) | (1986-10-07) 7 October 1986 (age 37) |
| Joe Laverick (GBR) | Joe Laverick (GBR) | (2000-12-06) 6 December 2000 (age 23) |
| Jonathan McEvoy (GBR) | Jonathan McEvoy (GBR) | (1989-08-02) 2 August 1989 (age 35) |
| | Rider | Date of birth |
| Tom Moses (GBR) | Tom Moses (GBR) | (1992-05-03) 3 May 1992 (age 32) |
| Jon Mould (GBR) | Jon Mould (GBR) | (1991-04-04) 4 April 1991 (age 33) |
| George Pym (GBR) | George Pym (GBR) | (1994-05-30) 30 May 1994 (age 30) |
| Erick Rowsell (GBR) | Erick Rowsell (GBR) | (1990-07-20) 20 July 1990 (age 34) |
| Connor Swift (GBR) | Connor Swift (GBR) | (1995-10-30) 30 October 1995 (age 28) |
| Joey Walker (GBR) | Joey Walker (GBR) | (1997-09-15) 15 September 1997 (age 27) |

## Previous squads
### 2018

| | Rider | Date of birth |
| George Atkins (GBR) | George Atkins (GBR) | (1991-08-18) 18 August 1991 (age 33) |
| Mike Cuming (GBR) | Mike Cuming (GBR) | (1990-12-18) 18 December 1990 (age 33) |
| Taylor Gunman (NZL) | Taylor Gunman (NZL) | (1991-03-14) 14 March 1991 (age 33) |
| Richard Handley (GBR) | Richard Handley (GBR) | (1990-09-01) 1 September 1990 (age 34) |
| Matt Holmes (GBR) | Matt Holmes (GBR) | (1993-12-08) 8 December 1993 (age 30) |
| Tobyn Horton (GBR) | Tobyn Horton (GBR) | (1986-10-07) 7 October 1986 (age 37) |
| | Rider | Date of birth |
| Jonathan McEvoy (GBR) | Jonathan McEvoy (GBR) | (1989-08-02) 2 August 1989 (age 35) |
| Isaac Mundy (GBR) | Isaac Mundy (GBR) | (1990-07-29) 29 July 1990 (age 34) |
| Neil van der Ploeg (AUS) | Neil van der Ploeg (AUS) | (1987-09-23) 23 September 1987 (age 37) |
| George Pym (GBR) | George Pym (GBR) | (1994-05-30) 30 May 1994 (age 30) |
| Erick Rowsell (GBR) | Erick Rowsell (GBR) | (1990-07-20) 20 July 1990 (age 34) |
| Connor Swift (GBR) | Connor Swift (GBR) | (1995-10-30) 30 October 1995 (age 28) |

### 2017

| | Rider | Date of birth |
| Alexandre Blain (FRA) | Alexandre Blain (FRA) | (1981-03-07) 7 March 1981 (age 43) |
| Matt Cronshaw (GBR) | Matt Cronshaw (GBR) | (1988-12-30) 30 December 1988 (age 35) |
| Joe Evans (GBR) | Joe Evans (GBR) | (1996-12-02) 2 December 1996 (age 27) |
| Taylor Gunman (NZL) | Taylor Gunman (NZL) | (1991-03-14) 14 March 1991 (age 33) |
| Richard Handley (GBR) | Richard Handley (GBR) | (1990-09-01) 1 September 1990 (age 34) |
| Matt Holmes (GBR) | Matt Holmes (GBR) | (1993-12-08) 8 December 1993 (age 30) |
| | Rider | Date of birth |
| Tobyn Horton (GBR) | Tobyn Horton (GBR) | (1986-10-07) 7 October 1986 (age 37) |
| Gruffudd Lewis (GBR) | Gruffudd Lewis (GBR) | (1987-11-10) 10 November 1987 (age 36) |
| Jonathan McEvoy (GBR) | Jonathan McEvoy (GBR) | (1989-08-02) 2 August 1989 (age 35) |
| Alex Paton (GBR) | Alex Paton (GBR) | (1990-05-10) 10 May 1990 (age 34) |
| Erick Rowsell (GBR) | Erick Rowsell (GBR) | (1990-07-20) 20 July 1990 (age 34) |
| Connor Swift (GBR) | Connor Swift (GBR) | (1995-10-30) 30 October 1995 (age 28) |

### 2016

| | Rider | Date of birth |
| Matt Cronshaw (GBR) | Matt Cronshaw (GBR) | (1988-12-30) 30 December 1988 (age 35) |
| Joe Evans (GBR) | Joe Evans (GBR) | (1996-12-02) 2 December 1996 (age 27) |
| Matt Holmes (GBR) | Matt Holmes (GBR) | (1993-12-08) 8 December 1993 (age 30) |
| Felix English (IRE) | Felix English (IRE) | (1992-10-11) 11 October 1992 (age 31) |
| Tobyn Horton (GBR) | Tobyn Horton (GBR) | (1986-10-07) 7 October 1986 (age 37) |
| Gruffudd Lewis (GBR) | Gruffudd Lewis (GBR) | (1987-11-10) 10 November 1987 (age 36) |
| | Rider | Date of birth |
| Alexandre Blain (FRA) | Alexandre Blain (FRA) | (1981-03-07) 7 March 1981 (age 43) |
| Mike Northey (NZL) | Mike Northey (NZL) | (1987-03-24) 24 March 1987 (age 37) |
| Taylor Gunman (NZL) | Taylor Gunman (NZL) | (1991-03-14) 14 March 1991 (age 33) |
| Tom Stewart (GBR) | Tom Stewart (GBR) | (1990-01-09) 9 January 1990 (age 34) |
| Tristan Robbins (GBR) | Tristan Robbins (GBR) | (1996-03-26) 26 March 1996 (age 28) |
| Erick Rowsell (GBR) | Erick Rowsell (GBR) | (1990-07-20) 20 July 1990 (age 34) |

### 2015

| | Rider | Date of birth |
| Matt Cronshaw (GBR) | Matt Cronshaw (GBR) | (1988-12-30) 30 December 1988 (age 35) |
| Joe Evans (GBR) | Joe Evans (GBR) | (1996-12-02) 2 December 1996 (age 27) |
| Matt Holmes (GBR) | Matt Holmes (GBR) | (1993-12-08) 8 December 1993 (age 30) |
| Martyn Irvine (IRE) | Martyn Irvine (IRE) | (1985-06-06) 6 June 1985 (age 39) |
| Tobyn Horton (GBR) | Tobyn Horton (GBR) | (1986-10-07) 7 October 1986 (age 37) |
| Liam Holohan (GBR) | Liam Holohan (GBR) | (1988-02-22) 22 February 1988 (age 36) |
| Dominic Jelfs (GBR) | Dominic Jelfs (GBR) | (1990-03-31) 31 March 1990 (age 34) |
| | Rider | Date of birth |
| Mike Northey (NZL) | Mike Northey (NZL) | (1987-03-24) 24 March 1987 (age 37) |
| James McLaughlin (GBR) | James McLaughlin (GBR) | (1990-10-02) 2 October 1990 (age 34) |
| Tom Scully (NZL) | Tom Scully (NZL) | (1990-01-14) 14 January 1990 (age 34) |
| Mark McNally (GBR) | Mark McNally (GBR) | (1989-07-20) 20 July 1989 (age 35) |
| Tom Stewart (GBR) | Tom Stewart (GBR) | (1990-01-09) 9 January 1990 (age 34) |
| Tristan Robbins (GBR) | Tristan Robbins (GBR) | (1996-03-26) 26 March 1996 (age 28) |
| Erick Rowsell (GBR) | Erick Rowsell (GBR) | (1990-07-20) 20 July 1990 (age 34) |

### 2014

| | Rider | Date of birth |
| Ian Bibby (GBR) | Ian Bibby (GBR) | (1986-12-22) 22 December 1986 (age 37) |
| Scott Davies (GBR) | Scott Davies (GBR) | (1995-08-05) 5 August 1995 (age 29) |
| Pete Hawkins (IRE) | Pete Hawkins (IRE) | (1985-12-16) 16 December 1985 (age 38) |
| Matt Holmes (GBR) | Matt Holmes (GBR) | (1993-12-08) 8 December 1993 (age 30) |
| Liam Holohan (GBR) | Liam Holohan (GBR) | (1988-02-22) 22 February 1988 (age 36) |
| Tobyn Horton (GBR) | Tobyn Horton (GBR) | (1986-10-07) 7 October 1986 (age 37) |
| Dominic Jelfs (GBR) | Dominic Jelfs (GBR) | (1990-03-31) 31 March 1990 (age 34) |
| | Rider | Date of birth |
| Mike Northey (GBR) | Mike Northey (GBR) | (1987-03-24) 24 March 1987 (age 37) |
| Alex Peters (GBR) | Alex Peters (GBR) | (1994-03-31) 31 March 1994 (age 30) |
| Tom Scully (NZL) | Tom Scully (NZL) | (1990-01-14) 14 January 1990 (age 34) |
| Chris Snook (GBR) | Chris Snook (GBR) | (1986-12-22) 22 December 1986 (age 37) |
| Tom Stewart (GBR) | Tom Stewart (GBR) | (1990-01-09) 9 January 1990 (age 34) |
| Andy Tennant (GBR) | Andy Tennant (GBR) | (1987-03-09) 9 March 1987 (age 37) |

### 2013

| | Rider | Date of birth |
| Sebastian Baylis (GBR) | Sebastian Baylis (GBR) | (1994-02-19) 19 February 1994 (age 30) |
| Ian Bibby (GBR) | Ian Bibby (GBR) | (1986-12-22) 22 December 1986 (age 37) |
| Dean Downing (GBR) | Dean Downing (GBR) | (1975-01-24) 24 January 1975 (age 49) |
| Liam Holohan (GBR) | Liam Holohan (GBR) | (1988-02-22) 22 February 1988 (age 36) |
| Dominic Jelfs (GBR) | Dominic Jelfs (GBR) | (1990-03-31) 31 March 1990 (age 34) |
| | Rider | Date of birth |
| Alex Peters (GBR) | Alex Peters (GBR) | (1994-03-31) 31 March 1994 (age 30) |
| Jack Pullar (GBR) | Jack Pullar (GBR) | (1989-11-15) 15 November 1989 (age 34) |
| Chris Snook (GBR) | Chris Snook (GBR) | (1986-12-22) 22 December 1986 (age 37) |
| Andy Tennant (GBR) | Andy Tennant (GBR) | (1987-03-09) 9 March 1987 (age 37) |
| Brennan Townshend (GBR) | Brennan Townshend (GBR) | (1993-07-08) 8 July 1993 (age 31) |