# Katzenworld

Katzenworld is the UK's biggest blog platform on the subject of the cat. Katzenworld was founded by German-born Marc-André Runcie-Unger, Yuki Chung and Laura Haile. The name came from the German word Katzen meaning cats so it translates in English as Cats World. It was launched March 2014. It receives an average rate of 210.000 visits per month in 2019, Cision Media Intelligience.

## Brand design

The brand's logo represents a Tuxedo Cat as its main focus. Promotional materials for the website and merchandise were then categorised into different colours.

## Editors

Lead writer Marc has won awards from the cat writer association, receiving a certificate of excellence for being included in the Top 3 Cat Health Articles of 2016. Ranked as part of the Top 15 Cat Influencers on the Web compiled by Allaboutcats.

## Contributors

Katzenworld has regular article contributions from animal welfare experts such as Royal Society for the Prevention of Cruelty to Animals | Rspca, UK cat behaviourist and author Anita Kelsey, UK charity Cats Protection and feline welfare charity International Cat Care.

## Products and collaborations

Katzenworld's news stories and the publication's online shop products generally target cat lovers & owners. First introduced through online competitions, Katzenworld launched its first collection of keyrings and personalised cat designs of the winners.
Following the exclusive appearance of 4cats toys in the Katzenworld online store, the products were then sold at pet shows such as the UK National Pet Show nationwide.
Which helped the official UK launch of 4cats products in the UK and 4cats X Katzenworld collaborations.

## Awards and nominations

| Year | Award | Category | Placed | Result |
| 2020 | MyPostcard | The Best Pet Blogs to Keep you Feeling Paws-itive | | Won |
| 2020 | M&A Today Global Awards | Best Online Cat Information Platform 2020 | | Won |
| 2019 | Vuelio | Top UK Pet Blogs 2019 | 1st | Won |
| 2019 | Dr. Fox Magazine | Top 10 Pet Blogs 2019 | - | Won |
| 2019 | Global 100 | Best Online Cat Information Platform 2019 | - | Won |
| 2019 | Pup Junkies | Top 25 Pet Blogs | - | Won |
| 2019 | Cyberpet | Top 30 Pet Blogs Pet Parents Can Find On The Internet | - | Won |
| 2019 | Lux Magazine | Online Cat Information Resource of the Year 2019 | - | Won |
| 2019 | Feedspot | Top 10 UK Cat Blogs and Websites To Follow in 2019 | 2nd | Won |
| 2019 | Catmania | Top 25 Cat Blogs All Cat Lovers Should Know | - | Won |
| 2019 | Feedspot | Top 100 Worldwide Cat Blogs 2019 | 6th | Won |
| 2019 | Webbox | Top Pet Blogs to Follow in 2019 | | Won |
| 2019 | Ranked Blogs | Top Cat Blogs | 3rd | Won |
| 2018 | Vuelio | Top UK Pet Blogs 2018 | 1st | Won |
| 2018 | Review Institute | Top 50 Pet & Animal Blog | - | Won |
| 2018 | Dr. Fox Magazine | Top 10 Pet Blogs 2018 | - | Won |
| 2018 | Feedspot | Top 10 UK Cat Blogs and Websites to Follow in 2018 | 2nd | Won |
| 2018 | Stop the Fleas | Top 25 Pet Blogs 2018 | - | Won |
| 2018 | Feedspot | Top 10 UK Cat Blogs 2018 | 2nd | Won |
| 2018 | All About Cats | Top 35 Worldwide Cat Blogs | - | Won |
| 2018 | Lux Magazine | Best Online Cat Information Platform 2018 | - | Won |
| 2017 | Vuelio | Top UK Pet Blogs 2017 | 1st | Won |
| 2017 | Feedspot | Top 100 Worldwide Cat Blog | 8th | Won |
| 2017 | Thoroughly Reviewed | Top 50 Worldwide Cat Blogs | - | Won |
| 2017 | All About Cats | Top 35 Worldwide Cat Blogs | - | Won |
| 2017 | Tuxedo Cat Blog | Top 30 Worldwide Cat Blogs | - | Won |