# 1952–53 United States network television schedule (daytime)

The 1952–53 daytime network television schedule for the four major English-language commercial broadcast networks in the United States covers most of the weekday daytime hours from September 1952 to August 1953.
Talk shows are highlighted in yellow, local programming is white, reruns of prime-time programming are orange, game shows are pink, soap operas are chartreuse, news programs are gold and all others are light blue. New series are highlighted in bold.

## Fall 1952

| | 7:00 am | 7:30 am | 8:00 am | 8:30 am | 9:00 am | 9:30 am | 10:00 am | 10:30 am | 11:00 am | 11:30 am | noon | 12:30 pm | 1:00 pm | 1:30 pm | 2:00 pm | 2:30 pm | 3:00 pm | 3:30 pm | 4:00 pm | 4:30 pm | 5:00 pm | 5:30 pm |
| ABC | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming |
| CBS | local programming | local programming | local programming | local programming | local programming | 9:30 AM: Local News; 9:45 AM: CBS Morning News (to 10:30 AM F); 10:00 am: Wheel of Fortune (to 11:00 AM M-Th); 10:30 AM:Arthur Godfrey Time (to 11:00 AM F); 11:00 am: There's One in Every Family (to 11:30 AM) | 9:30 AM: Local News; 9:45 AM: CBS Morning News (to 10:30 AM F); 10:00 am: Wheel of Fortune (to 11:00 AM M-Th); 10:30 AM:Arthur Godfrey Time (to 11:00 AM F); 11:00 am: There's One in Every Family (to 11:30 AM) | 9:30 AM: Local News; 9:45 AM: CBS Morning News (to 10:30 AM F); 10:00 am: Wheel of Fortune (to 11:00 AM M-Th); 10:30 AM:Arthur Godfrey Time (to 11:00 AM F); 11:00 am: There's One in Every Family (to 11:30 AM) | 9:30 AM: Local News; 9:45 AM: CBS Morning News (to 10:30 AM F); 10:00 am: Wheel of Fortune (to 11:00 AM M-Th); 10:30 AM:Arthur Godfrey Time (to 11:00 AM F); 11:00 am: There's One in Every Family (to 11:30 AM) | Strike It Rich | Noon: Bride and Groom 12:15 pm: Love of Life | 12:30 pm: Search for Tomorrow 12:45 pm Local programming | local programming | The Garry Moore Show | Double or Nothing (M/W/F) Everywhere I Go (Tu/Th) | 2:30 pm The Guiding Light 2:45 pm Art Linkletter's House Party | 3:15 pm Mike and Buff | 3:15 pm Mike and Buff | Homemaker's Exchange | The U.N. in Action | local programming | local programming |
| NBC | The Today Show | The Today Show | The Today Show | The Today Show | local programming | local programming | Ding Dong School | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | local programming | The Big Payoff | Welcome Travelers | The Kate Smith Hour | The Kate Smith Hour | 5:00 pm: Hawkins Falls 5:15 pm: The Gabby Hayes Show | Howdy Doody |
| DMN | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | Ladies' Date (since 10/13) | ? | ? | 2:45 PM: One Woman's Experience (since 10/6) | ? | ? | ? | ? | ? | ? |

## Winter 1952-1953

| - | 7:00 am | 7:30 am | 8:00 am | 8:30 am | 9:00 am | 9:30 am | 10:00 am | 10:30 am | 11:00 am | 11:30 am | noon | 12:30 pm | 1:00 pm | 1:30 pm | 2:00 pm | 2:30 pm | 3:00 pm | 3:30 pm | 4:00 pm | 4:30 pm | 5:00 pm | 5:30 pm |
| ABC | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs |
| CBS | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | 9:30 am Local News & 9:45 am CBS Morning News (to 10:30 am on F) | 10:00 AM: Arthur Godfrey Time (to 11:30& am M-Th); 10:30 AM: Wheel of Fortune (to 11:00 AM); 11:00 AM: There's One In Every Family (to 11:15 AM on F); & 11:15 AM: The Bill Cullen Show (to 11:30 am on F) | 10:00 AM: Arthur Godfrey Time (to 11:30& am M-Th); 10:30 AM: Wheel of Fortune (to 11:00 AM); 11:00 AM: There's One In Every Family (to 11:15 AM on F); & 11:15 AM: The Bill Cullen Show (to 11:30 am on F) | 10:00 AM: Arthur Godfrey Time (to 11:30& am M-Th); 10:30 AM: Wheel of Fortune (to 11:00 AM); 11:00 AM: There's One In Every Family (to 11:15 AM on F); & 11:15 AM: The Bill Cullen Show (to 11:30 am on F) | Strike It Rich | Noon: Bride and Groom & 12:15 pm Love of Life | 12:30 pm Search for Tomorrow & 12:45 pm The Guiding Light | Local News & Programs | The Garry Moore Show | 2:00 pm Double or Nothing (M/W/F)/Local News & Programs (Tu/Th) | Art Linkletter's House Party | 3:00 pm Mike & Buff | Local Programs | Action in the Afternoon | The U.N. In Action | Local News & Programs | Local News & Programs |
| NBC | The Today Show | The Today Show | The Today Show | The Today Show | Local Programs | Local Programs | Ding Dong School | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | The Big Payoff | Welcome Travelers | The Kate Smith Hour | The Kate Smith Hour | 5:00 pm Hawkins Falls & 5:15 pm The Gabby Hayes Show (M/W/F) & Local News & Programs (Tu/Th) | 5:30 pm Howdy Doody |
| DMN | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | Ladies' Date | ? | ? | 2:45 PM: One Woman's Experience | ? | ? | ? | ? | ? | ? |

## Spring 1953

| - | 7:00 AM | 7:30 am | 8:00 am | 8:30 am | 9:00 am | 9:30 am | 10:00 am | 10:30 am | 11:00 am | 11:30 am | 12 noon | 12:30 PM | 1:00 pm | 1:30 pm | 2:00 pm | 2:30 pm | 3:00 pm | 3:30 pm | 4:00 pm | 4:30 pm | 5:00 pm | 5:30 pm |
| ABC | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs |
| CBS | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | 9:30 AM: Local News 9:45 AM: The Morning News | 10:00 AM: Arthur Godfrey Time (M-W to 11:00 AM & Th to 11:30 AM), Wheel of Fortune (F to 11:00 AM); 11:00 AM There's One in Every Family M-W & F to 11:30 AM | 10:00 AM: Arthur Godfrey Time (M-W to 11:00 AM & Th to 11:30 AM), Wheel of Fortune (F to 11:00 AM); 11:00 AM There's One in Every Family M-W & F to 11:30 AM | 10:00 AM: Arthur Godfrey Time (M-W to 11:00 AM & Th to 11:30 AM), Wheel of Fortune (F to 11:00 AM); 11:00 AM There's One in Every Family M-W & F to 11:30 AM | Strike it Rich M-F / Rod Brown of the Rocket Rangers Sat | 12 noon: Bride and Groom 12:15 PM: Love of Life | 12:30 PM: Search for Tomorrow 12:45 PM The Guiding Light | Local News & Programs | The Garry Moore Show | 2:00 PM Double or Nothing M, W & F & 2:15 PM: Freedom Rings Tu & Th | Art Linkletter's House Party | The Big Payoff | Local Programs | Action in the Afternoon | The U.N. in Action | Local News & Programs | Local News & Programs |
| NBC | The Today Show starring Dave Garroway | The Today Show starring Dave Garroway | The Today Show starring Dave Garroway | The Today Show starring Dave Garroway | Local News & Programs | Local News & Programs | Ding Dong School | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Break the Bank | Welcome Travelers | The Kate Smith Hour | The Kate Smith Hour | 5:00 PM: Hawkins Falls 5:15 PM: The Gabby Hayes Show | Howdy Doody |
| DMN | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | Ladies' Date | ? | ? | 2:45 PM: One Woman's Experience (until April 3) | ? | ? | ? | ? | ? | ? |

## Summer 1953

| - | 7:00 AM | 7:30 AM | 8:00 AM | 8:30 AM | 9:00 AM | 9:30 AM | 10:00 AM | 10:30 AM | 11:00 AM | 11:30 AM | 12 NOON | 12:30 PM | 1:00 PM | 1:30 PM | 2:00 PM | 2:30 PM | 3:00 PM | 3:30 PM | 4:00 PM | 4:30 PM | 5:00 PM | 5:30 PM |
| ABC | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs |
| CBS | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | 9:30 am: Local News; 9:45 am: The Morning News; 10:00 am: Arthur Godfrey Time (M-W to 11:00 am & Th to 11:30 am), Wheel of Fortune (F to 11:00 am), 10:30 am Local News; 11:00 am I'll Buy That M,W & F to 11:15 am & The Bil Baird Show Tu & Th at 11:30 am | 9:30 am: Local News; 9:45 am: The Morning News; 10:00 am: Arthur Godfrey Time (M-W to 11:00 am & Th to 11:30 am), Wheel of Fortune (F to 11:00 am), 10:30 am Local News; 11:00 am I'll Buy That M,W & F to 11:15 am & The Bil Baird Show Tu & Th at 11:30 am | 9:30 am: Local News; 9:45 am: The Morning News; 10:00 am: Arthur Godfrey Time (M-W to 11:00 am & Th to 11:30 am), Wheel of Fortune (F to 11:00 am), 10:30 am Local News; 11:00 am I'll Buy That M,W & F to 11:15 am & The Bil Baird Show Tu & Th at 11:30 am | 9:30 am: Local News; 9:45 am: The Morning News; 10:00 am: Arthur Godfrey Time (M-W to 11:00 am & Th to 11:30 am), Wheel of Fortune (F to 11:00 am), 10:30 am Local News; 11:00 am I'll Buy That M,W & F to 11:15 am & The Bil Baird Show Tu & Th at 11:30 am | Strike it Rich M-F / Rod Brown of the Rocket Rangers Sat | 12 Noon Bride and Groom 12:15 PM Love of Life | 12:30 pm Search for Tomorrow 12:45 pm The Guiding Light | Local News & Programs | The Garry Moore Show | 2:00 pm Double or Nothing 2:15 pm Local News | Art Linkletter's House Party | The Big Payoff | Local Programs | Action in the Afternoon | Summer School | The U.N. in Action | Local News & Programs | Local News & Programs |
| NBC | The Today Show starring Dave Garroway | The Today Show starring Dave Garroway | The Today Show starring Dave Garroway | The Today Show starring Dave Garroway | Local News & Programs | Local News & Programs | Ding Dong School | Glamour Girl | 11:00 am Hawkins Falls & 11:15 am The Bennetts | 11:30 am Three Steps to Heaven & 11:45 am Follow Your Heart | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Local News & Programs | Break the Bank | Local News & Programs | On Your Account | Ladies Choice | 5:00 pm Atom Squad & 5:15 pm The Gabby Hayes Show | Howdy Doody |
| DMN | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | ? | Ladies' Date (until July 31) | ? | ? | ? | ? | ? | ? | ? | ? | ? |

## By network
### DuMont

* Ladie's Date
* One Woman's Experience