# Pacific Media Expo

The Pacific Media Expo (PMX) is an annual three day multi-genre convention held during October/November at the Sheraton Los Angeles San Gabriel in San Gabriel, California. PMX was created in 2003 by Mike Tatsugawa, founder of Anime Expo. Pacific Media Association, the parent of Pacific Media Expo is based in Los Angeles, California.

## Programming

The convention typically offers art exhibitions, artists market, anime music video contest, anime video rooms, autograph sessions, concerts, live performances, exhibit hall, fashion show, gaming tournaments, iron cosplay, masquerade, panel discussions, swap meets, video rooms (animation, Asian cinema, and Korean drama), and workshops.

## History

PMX was formed by staff members from several conventions and former staff of Anime Expo after several years of planning and research. The convention was created as a for-profit event due to concerns over the restraints of non-profit status. Miyavi cancelled his appearance at Pacific Media Expo in 2004 due to the lack of an engineer and the convention offered a registration refund. Silver Ash was unable to attend due performer visa backlogs.
Several issues affected the success of the 2004 convention, including the concerts being on a separate day (28th) from the convention (29th-31st), and the concerts and convention having separate tickets. The convention utilized the same space as Anime Expo. Potential attendance was overestimated, as PMX prepared for 10,000, but only had 3,000. Concert turnout was considered a success, but only an estimated 25% attended the convention afterwards. Also complicating the event was the Memorial Day weekend with graduations, proms, and FanimeCon. The convention for 2005 moved to Labor Day with adjustments made to the space required.
Pacific Media Expo did not occur in 2017 due to schedule conflicts with NCAA football and the convention's traditional November date. Pacific Media Expo 2020 was a virtual convention due to the COVID-19 pandemic.

### Event history

| Dates | Location | Atten. | Guests |
| May 29–31, 2004 | Anaheim Hilton & Towers Anaheim Convention Center Anaheim, California | 3,000 (est) | Daisuke Moriyama, Yasuhiro Nightow, Psycho Le Cému, Secret Secret, T.M.Revolution, Nami Tamaki, and Takahiro Yoshimatsu. |
| September 3–5, 2005 | Long Beach Convention Center Long Beach, California | | Masaki Asai (APSY), Kumiko Kato, Naoko Matsui, Seiji Mizushima, Daisuke Moriyama, Rex Navarrete, Koichi Ohata, and Random Ninjas. |
| October 28–29, 2006 | Hilton Los Angeles Airport Los Angeles, California | | Michael Dante DiMartino, Bryan Konietzko, Olivia Lufkin, Mechanical Panda, Novala Takemoto, UchuSentai:Noiz, and Random Ninjas. |
| November 9–11, 2007 | Hilton Los Angeles Airport Los Angeles, California | | Tomo Asaha, Asuka, The Candy Spooky Theater, Head Phones President, James Kyson Lee, LiN Clover, Maki, Yukana Nogami, The Slants, Spike Spencer, Hiroyuki Tanaka, Thee Out Mods, Takahiro Umehara, Cristina Vee, Collin Chou, and D&L. |
| November 7–9, 2008 | Hilton Los Angeles Airport Los Angeles, California | | Kaya and Suicide Ali. |
| November 6–8, 2009 | Hilton Los Angeles Airport Los Angeles, California | | Takuya Angel, Asuka, Gashicon, Aoi Kidokoro, Maki, UchuSentai:Noiz, Cristina Vee, Shinichi Watanabe. |
| November 12–14, 2010 | Hilton Pasadena Pasadena, California | | Dig Jelly, Hiromi Kato, Lemon Drop Kick, Amy Okuda, Stephanie Sheh, and Tanuki Suit Riot. |
| November 11–13, 2011 | Hilton Los Angeles Airport Los Angeles, California | | Yuko Ashizawa, Suzumi Atsushi, Petrea Burchard, Steve Cardenas, Alexandra Bokyun Chun, D, Dig Jelly, Richard Epcar, Rebecca Forstadt, Ellen Gerstell, Yasuhiro Imagawa, Walter E. Jones, Takayuki Karahashi, C.S. Lee, Lemon Drop Kick, Cyril Lumboy, Sherry Lynn, Matthew Mercer, Tsuyoshi Nonaka, Stephanie Sheh, George Takei, Cristina Vee, and Steve Yun. |
| November 9–11, 2012 | Hilton Los Angeles Airport Los Angeles, California | | Dante Basco, Martin Billany, Christine Marie Cabanos, Hector David, Jr., Najee De-Tiege, Alex Heartman, Masumi Kano, Lauren Landa, Lolita Dark, Cyril Lumboy, Danielle McRae, Hatsune Miku, Marin M. Miller, Moon Stream, Tsuyoshi Nonaka, Psycho Bando, Steven Skyler, Ryan Stylez, Cristina Vee, Sarah Anne Williams, Stephanie Yanez, Mamoru Yokota, and Z8 (Z-Ann). |
| November 8–10, 2013 | Hilton Los Angeles Airport Los Angeles, California | | Back-On, Martin Billany, Lucien Dodge, Erik Scott Kimerer, Izumi Matsumoto, Erica Mendez, Hatsune Miku, Marin M. Miller, Mari Nakamura, and Michael Sinterniklaas. |
| November 7–9, 2014 | Hilton Los Angeles Airport Los Angeles, California | | Yumi Fujiwara, heidi., Hiromi Matsushita, and Kazuko Tadano. |
| September 5–7, 2015 | Pasadena Convention Center Pasadena, California | | Kyoko Hikami, Hatsune Miku, Femme Fatale, Kira Imai, Lorina Liddell, and Jin (behindinfinity). |
| November 11–13, 2016 | Pasadena Convention Center Pasadena, California | | Valerie Arem, Corina Boettger, Hitomi, R. Martin Klein, Masashi Kudo, Wendee Lee, Mari Nakamura, Joe Ochman, Octopimp, Kiff VandenHeuvel, Ezra Weisz, Stephanie Yanez, and Mamoru Yokota. |
| October 27-28, 2018 | Hilton Los Angeles North/Glendale & Executive Meeting Center Glendale, California | | Jon Allen, haru, Lauren Mary Kim, Tara Sands, Paul St. Peter, and Stephanie Yanez. |
| November 9-10, 2019 | Hilton Los Angeles North/Glendale & Executive Meeting Center Glendale, California | | |
| November 21-22, 2020 | Online convention | | |
| October 21-23, 2022 | Sheraton Los Angeles San Gabriel San Gabriel, California | | Mary Claypool, Les E. Claypool III, Kazha, Risa Mei, Mooncake, Suncake, and Takeryia Samurai. |