# Primetime Emmy Award for Outstanding Commercial

The Primetime Emmy Award for Outstanding Commercial is awarded to one advertisement each year.
In the following list, the first titles listed in gold are the winners; those not in gold are nominees, which are listed in alphabetical order. The years given are those in which the ceremonies took place:

## Winners and nominations
### 1990s

| Year | Title | Brand | Nominees |
| 1997 (49th) |
| 1997 (49th) | "Chimps" | HBO | BBDO, Ad Agency; Pytka, Production Company |
| 1997 (49th) | "Appliances" | GM EV-1 | Hal Riney & Partners, Ad Agency; Industrial Light & Magic, Production Company |
| 1997 (49th) | "Doctor" | Levi's | Foote, Cone & Belding, Ad Agency; Satellite, Production Company |
| 1997 (49th) | "Elevator Fantasy" | Levi's | Foote, Cone & Belding, Ad Agency; Propaganda Films, Production Company |
| 1997 (49th) | "Hello World" | Nike | Wieden+Kennedy, Ad Agency; Joint Films, Production Company |
| 1998 (50th) |
| 1998 (50th) | "Think Different" | Apple Computer | TBWA\Chiat\Day, Ad Agency |
| 1998 (50th) | "The Elopement" | Pella Windows | Young & Rubicam, Ad Agency; Coppos Films, Production Company |
| 1998 (50th) | "Freshman" | AT&T | Young & Rubicam, Ad Agency; Gartner, Production Company |
| 1998 (50th) | "Virtual Reality" | American Express | Ogilvy & Mather, Ad Agency; Propaganda Films, Production Company |
| 1998 (50th) | "Working Mother" | Hallmark | Leo Burnett Co., Ad Agency; Lieberman Productions, Production Company |
| 1999 (51st) |
| 1999 (51st) | "New Friend" | snap.com | NBC On-Air Promotions, Ad Agency; Gartner, Production Company |
| 1999 (51st) | "Dances with Dog" | Miller Lite | Fallon McElligott, Ad Agency; @radical.media, Production Company |
| 1999 (51st) | "Feet" | FoxSports.com | Cliff Freeman & Partners, Ad Agency; MJZ, Production Company |
| 1999 (51st) | "Synchronicity" | Volkswagen | Arnold Communications, Ad Agency; HSI Productions, Production Company |
| 1999 (51st) | "Tow Truck" | Discover Brokerage | Black Rocket, Ad Agency; Tool of North America, Production Company |

### 2000s

| Year | Title | Brand | Nominees |
| 2000 (52nd) |
| 2000 (52nd) | "The Morning After" | Nike | Wieden+Kennedy, Ad Agency; Propaganda/Satellite, Production Company |
| 2000 (52nd) | "Action Figures" | FedEx | BBDO New York, Ad Agency; Hungry Man Productions, Production Company |
| 2000 (52nd) | "Cat Herders" | Electronic Data Systems | Fallon McElligott, Ad Agency; Hungry Man Productions, Production Company |
| 2000 (52nd) | "Driving Range" | Nike | Wieden+Kennedy, Ad Agency; Propaganda/Satellite, Production Company |
| 2000 (52nd) | "Whassup True" | Budweiser | DDB Chicago, Ad Agency; C&C Storm Films, Production Company |
| 2001 (53rd) |
| 2001 (53rd) | "Photo Booth" | PBS | Fallon Minneapolis, Ad Agency; @radical.media, inc., Production Company |
| 2001 (53rd) | "Aaooga" | Mercedes-Benz USA | Merkley Newman Harty, Ad Agency; MJZ, Production Company |
| 2001 (53rd) | "Freestyle" | Nike | Wieden+Kennedy, Ad Agency; RSA USA, Production Company |
| 2001 (53rd) | "Light" | PBS | Fallon Minneapolis, Ad Agency; @radical.media, inc., Production Company |
| 2001 (53rd) | "Modern Ark" | Mercedes-Benz USA | Merkley Newman Harty, Ad Agency; HSI Productions/Gerard de Thame Films, Production Company |
| 2002 (54th) |
| 2002 (54th) | "Move" | Nike | Wieden+Kennedy, Ad Agency; RSA USA, Production Company |
| 2002 (54th) | "Amnesia" | Computer Associates BrightStor | Young & Rubicam, Ad Agency; @radical.media, inc., Production Company |
| 2002 (54th) | "Broadway Tribute" | Visa | BBDO New York, Ad Agency; @radical.media, inc., Production Company |
| 2002 (54th) | "First Words" | Disney | Leo Burnett Company, Ad Agency; Pytka Films, Production Company |
| 2002 (54th) | "Nail Gun" | Fox Sports | TBWA\Chiat\Day, Ad Agency; Harvest Productions, Production Company |
| 2002 (54th) | "Out of Towner" | Anheuser-Busch | DDB Chicago, Ad Agency; Hungry Man Productions, Production Company |
| 2003 (55th) |
| 2003 (55th) | "Fish" | PBS Promo | Fallon, Ad Agency; Independent Media, Production Company |
| 2003 (55th) | "Angry Chicken" | Nike Footwear | Wieden+Kennedy, Ad Agency; Partizan, Production Company |
| 2003 (55th) | "The Osbournes" | Pepsi Twist | BBDO New York, Ad Agency; Hungry Man Productions, Production Company |
| 2003 (55th) | "Sheens" | Visa | BBDO New York, Ad Agency; Hungry Man Productions, Production Company |
| 2003 (55th) | "Squares" | Volkswagen Beetle | Arnold Worldwide, Ad Agency; Anonymous Content, Production Company |
| 2004 (56th) |
| 2004 (56th) | "Outfit" | Citibank Identity Theft Card Protection | Fallon, Ad Agency; Thomas Thomas Films, Production Company |
| 2004 (56th) | "Born a Donkey" | Budweiser | Goodby, Silverstein & Partners, Ad Agency; Biscuit Filmworks, Production Company |
| 2004 (56th) | "Dominoes" | Miller | Young & Rubicam Chicago, Ad Agency; MJZ, Production Company |
| 2004 (56th) | "Door Music" | Saturn | Goodby, Silverstein & Partners, Ad Agency; Anonymous Content, Production Company |
| 2004 (56th) | "Interview" | United Airlines | Fallon, Ad Agency; ACME Filmworks, Production Company |
| 2004 (56th) | "Rubberband Man" | Office Max | DDB Chicago, Ad Agency; Anonymous Content, Production Company |
| 2005 (57th) |
| 2005 (57th) | "Surprise Dinner" | Ameriquest Mortgage | DDB Los Angeles, Ad Agency; MJZ, Production Company |
| 2005 (57th) | "Applause" | Budweiser | DDB Chicago, Ad Agency; PYTKA, Production Company |
| 2005 (57th) | "Drink Up" | Aquafina | BBDO New York, Ad Agency; Traktor/Partisan, Production Company |
| 2005 (57th) | "Glen" | Starbucks Doubleshot | Fallon New York, Ad Agency; Biscuit Filmworks, Production Company |
| 2005 (57th) | "The One Campaign" | One.org | @radical.media, inc., Production Company |
| 2006 (58th) |
| 2006 (58th) | "Required Reading" | Hallmark | Leo Burnett Chicago, Ad Agency; The Institute for the Development of Enhanced Perceptual Awareness, Production Company |
| 2006 (58th) | "Stick" | FedEx | BBDO New York, Ad Agency; Partizan, Production Company |
| 2006 (58th) | "Concert" | Ameriquest Mortgage | DDB Los Angeles, Ad Agency; MJZ, Production Company |
| 2006 (58th) | "Clydesdale American Dream" | Budweiser | DDB Chicago, Ad Agency; PYTKA, Production Company |
| 2007 (59th) |
| 2007 (59th) | "Animals" | American Express | Ogilvy & Mather, Ad Agency; Hungry Man, Production Company |
| 2007 (59th) | "Battle" | Cingular | BBDO New York, Ad Agency; Park Pictures, Production Company |
| 2007 (59th) | "Happiness Factory" | Coca-Cola | Wieden+Kennedy Amsterdam, Ad Agency; Psyop, Production Company |
| 2007 (59th) | "Jar" | GE | BBDO New York, Ad Agency; Partizan Entertainment, Production Company |
| 2007 (59th) | "Pinball" | Pepsi | BBDO New York, Ad Agency; Partizan Entertainment, Production Company |
| 2007 (59th) | "Singing Cowboy" | Truth | Arnold / Crispin Porter + Bogusky, Ad Agency; MJZ, Production Company |
| 2007 (59th) | "Snowball" | Travelers | Fallon, Ad Agency; MJZ, Production Company |
| 2008 (60th) |
| 2008 (60th) | "Swear Jar" | Bud Light | DDB Chicago, Ad Agency; Hungry Man, Production Company |
| 2008 (60th) | "Brother of the Bride" | Hallmark | Leo Burnett, Ad Agency; PYTKA, Production Company |
| 2008 (60th) | "Carrier Pigeons" | FedEx | BBDO New York, Ad Agency; MJZ, Production Company |
| 2008 (60th) | "Delivery" | Travelers | Fallon, Ad Agency; MJZ, Production Company |
| 2008 (60th) | "It's Mine" | Coca-Cola | Wieden+Kennedy, Ad Agency; MJZ, Production Company |
| 2009 (61st) |
| 2009 (61st) | "Heist" | Coca-Cola | Wieden+Kennedy, Ad Agency; Psyop, Production Company |
| 2009 (61st) | "Airport Lounge" | American Express Platinum Card | Ogilvy & Mather, Ad Agency; Hungry Man, Production Company |
| 2009 (61st) | "Alec in Hululand" | Hulu | Crispin Porter + Bogusky, Ad Agency |
| 2009 (61st) | "Bottled Courage" | Nike | Wieden+Kennedy, Ad Agency; @radical.media, Production Company |
| 2009 (61st) | "Circus" | Budweiser | DDB Chicago, Ad Agency; PYTKA, Production Company |
| 2009 (61st) | "Magazine Buyer" | Bud Light | DDB Chicago, Ad Agency; Tool of North America, Production Company |
| 2009 (61st) | "Tips" | CareerBuilder | MJZ, Production Company |
| 2009 (61st) | "Wedding" | Sprint-Nextel | Goodby, Silverstein & Partners, Agency Agency; O Positive, Production Company |

### 2010s

| Year | Title | Brand | Nominees |
| 2010 (62nd) |
| 2010 (62nd) | "The Man Your Man Could Smell Like" | Old Spice Body Wash | Wieden+Kennedy, Ad Agency; Smuggler, Production Company |
| 2010 (62nd) | "Anthem" | Absolut | TBWA\Chiat\Day LA, Ad Agency; MJZ, Production Company |
| 2010 (62nd) | "Coke Finals" | Coca-Cola | Wieden+Kennedy, Ad Agency; Epoch/Rattling Stick, Production Company |
| 2010 (62nd) | "Game" | Snickers | BBDO New York, Ad Agency; MJZ, Production Company |
| 2010 (62nd) | "Green Car" | Audi | Venables Bell & Partners, Ad Agency; Hungry Man, Production Company |
| 2010 (62nd) | "Human Chain" | Nike | Wieden+Kennedy, Ad Agency; Park Pictures, Production Company |
| 2011 (63rd) |
| 2011 (63rd) | "Born of Fire" | Chrysler 200 | Wieden+Kennedy, Ad Agency; Serial Pictures, Production Company |
| 2011 (63rd) | "Baby" | McDonald's | TBWA\Chiat\Day LA, Ad Agency; MJZ, Production Company |
| 2011 (63rd) | "Baby Driver" | Subaru | Carmichael Lynch, Ad Agency; RSA Films, Production Company |
| 2011 (63rd) | "Conan" | American Express | Ogilvy & Mather New York, Ad Agency; Hungry Man, Production Company |
| 2011 (63rd) | "Polar Bear" | Nissan LEAF | TBWA\Chiat\Day LA, Ad Agency; Epoch Films, Production Company |
| 2011 (63rd) | "Questions" | Old Spice Body Wash | Wieden+Kennedy, Ad Agency; MJZ, Production Company |
| 2012 (64th) |
| 2012 (64th) | "Best Job" | Procter & Gamble | Wieden+Kennedy, Ad Agency; Anonymous Content, Production Company |
| 2012 (64th) | "The Bark Side" | Volkswagen | Deutsch LA, Ad Agency; Caviar Films, Production Company |
| 2012 (64th) | "Color Changes Everything" | Target | Wieden+Kennedy New York, Ad Agency; Smuggler, Production Company |
| 2012 (64th) | "The Dog Strikes Back" | Volkswagen | Deutsch LA, Ad Agency; Park Pictures, Production Company |
| 2012 (64th) | "It's Halftime in America" | Chrysler | Wieden+Kennedy, Ad Agency; Chelsea Pictures, Production Company |
| 2013 (65th) |
| 2013 (65th) | "Inspired" | Canon | Grey, Ad Agency; Hungry Man, Production Company |
| 2013 (65th) | "The Chase" | Grey Poupon | Crispin Porter + Bogusky, Ad Agency; MJZ, Production Company |
| 2013 (65th) | "Jess Time" | Google Chrome | Wieden+Kennedy, Ad Agency; Google Creative Lab, Production Company |
| 2013 (65th) | "Jogger" | Nike | Wieden+Kennedy, Ad Agency; Park Pictures, Production Company |
| 2014 (66th) |
| 2014 (66th) | "Misunderstood" | Apple | TBWA\Media Arts Lab, Ad Agency; Park Pictures, Production Company |
| 2014 (66th) | "Childlike Imagination" | General Electric | BBDO, Ad Agency; MJZ, Production Company |
| 2014 (66th) | "Hero's Welcome" | Budweiser | Anomaly, Ad Agency; HSI Productions, Production Company |
| 2014 (66th) | "Possibilities" | Nike | Wieden+Kennedy, Ad Agency; MJZ, Production Company |
| 2014 (66th) | "Puppy Love" | Budweiser | Anomaly, Ad Agency; RSA, Production Company |
| 2015 (67th) |
| 2015 (67th) | "#LikeAGirl" | Always | Leo Burnett Worldwide, Ad Agency; Chelsea Pictures, Production Company |
| 2015 (67th) | "Brady Bunch" | Snickers | BBDO New York, Ad Agency; O Positive, Production Company |
| 2015 (67th) | "Dream On" | Adobe | Goodby, Silverstein & Partners, Ad Agency; eLevel Films/Goodby Silverstein & Partners, Production Company |
| 2015 (67th) | "Lost Dog" | Budweiser | Anomaly, Ad Agency; RSA Films, Production Company |
| 2015 (67th) | "Made in NY" | Gatorade | TBWA\Chiat\Day LA, Ad Agency; Smuggler, Production Company |
| 2016 (68th) |
| 2016 (68th) | "Love Has No Labels" | Ad Council | R/GA, Ad Agency; Persuade&Influence/Mindride, Production Company |
| 2016 (68th) | "Dear Peyton" | Gatorade | TBWA\Chiat\Day LA, Ad Agency; Smuggler, Production Company |
| 2016 (68th) | "Marilyn" | Snickers | BBDO New York, Ad Agency; O Positive, Production Company |
| 2016 (68th) | "Paper" | Honda | RPA, Ad Agency; Reset Content, Production Company |
| 2016 (68th) | "Year in Search 2015" | Google | 72andSunny, Ad Agency; Hecho en 72, Production Company |
| 2017 (69th) |
| 2017 (69th) | "Calling JohnMalkovich.com" | Squarespace | John X Hannes, Ad Agency; Smuggler, Production Company |
| 2017 (69th) | "Love Cam" | Ad Council: Love Has No Labels | R/GA, Ad Agency; Tool of North America, Production Company |
| 2017 (69th) | "We Are America" | Ad Council: Love Has No Labels | R/GA, Ad Agency; MJZ, Production Company |
| 2017 (69th) | "Why I March" | Women's March on Washington | McGarryBowen, Ad Agency; Hungry Man Productions, Production Company |
| 2017 (69th) | "Year in Search 2016" | Google | 72andSunny, Ad Agency; Hecho en 72, Production Company |
| 2018 (70th) |
| 2018 (70th) | "The Talk" | P&G: My Black Is Beautiful | BBDO New York, Ad Agency; The Corner Shop, Production Company |
| 2018 (70th) | "Alexa Loses Her Voice" | Amazon | Lucky Generals, Ad Agency; Hungry Man, Production Company |
| 2018 (70th) | "Earth: Shot on iPhone" | iPhone | TBWA\Media Arts Lab, Ad Agency |
| 2018 (70th) | "In Real Life" | Monica Lewinsky: Anti-Bullying | BBDO New York, Ad Agency; BBDO Studios, Production Company |
| 2018 (70th) | "It's a Tide Ad" | Tide | Saatchi & Saatchi NY, Ad Agency; Rattling Stick, Production Company |
| 2019 (71st) |
| 2019 (71st) | "Dream Crazy" | Nike | Wieden+Kennedy, Ad Agency; Park Pictures, Production Company |
| 2019 (71st) | "Behind the Mac: Make Something Wonderful" | MacBook | TBWA\Media Arts Lab, Ad Agency |
| 2019 (71st) | "A Great Day in Hollywood" | Netflix | Kamp Grizzly, Ad Agency; Pretty Bird, Production Company |
| 2019 (71st) | "Point of View" | Sandy Hook Promise | BBDO New York, Ad Agency; MJZ, Production Company |
| 2019 (71st) | "Shot on iPhone XS: Don't Mess with Mother" | iPhone | TBWA\Media Arts Lab, Ad Agency; Camp4 Collective, Production Company |

### 2020s

| Year | Title | Brand | Nominees |
| 2020 (72nd) |
| 2020 (72nd) | "Back-To-School Essentials" | Sandy Hook Promise | SMUGGLER, Production Company; TBWA\Media Arts Lab, Ad Agency |
| 2020 (72nd) | "Before Alexa" | Amazon | Droga5 London, Ad Agency; Somesuch x Revolver/Will O'Rourke, Production Company |
| 2020 (72nd) | "Bounce" | Apple AirPods | Pulse Films, Production Company; TBWA\Media Arts Lab, Ad Agency |
| 2020 (72nd) | "Groundhog Day" | Jeep (FCA) | O Positive, Production Company; Highdive Advertising, Ad Agency |
| 2020 (72nd) | "The Look" | P&G | Saturday Morning, Ad Agency; Stink Films, Production Company |
| 2021 (73rd) |
| 2021 (73rd) | "You Can't Stop Us" | Nike | Wieden+Kennedy, Ad Agency; Pulse, Production Company |
| 2021 (73rd) | "Airpods Pro — Jump" | Apple AirPods | TBWA\Media Arts Lab, Ad Agency; Imperial Woodpecker, Production Company |
| 2021 (73rd) | "Alexa's Body" | Amazon Alexa | Lucky Generals, Ad Agency; Hungry Man, Production Company |
| 2021 (73rd) | "Better, Mamba Forever" | Nike | Wieden+Kennedy, Ad Agency; PRETTYBIRD, Production Company |
| 2021 (73rd) | "It Already Does That" | Apple Watch Series 6 | Apple, Ad Agency; MJZ, Production Company |
| 2021 (73rd) | "You Love Me" | Beats by Dre | Translation, LLC, Ad Agency; PRETTYBIRD, Production Company |
| 2022 (74th) |
| 2022 (74th) | "Teenage Dream" | Sandy Hook Promise | BBDO New York, Ad Agency; Smuggler, Production Company |
| 2022 (74th) | "Detectives" | Apple iPhone 13 Pro | Apple, Ad Agency; O Positive, Production Company |
| 2022 (74th) | "Everyone but Jon Hamm" | Apple TV+ | TBWA\Media Arts Lab, Ad Agency; Hungry Man Productions, Production Company |
| 2022 (74th) | "The Lost Class" | Change the Ref | Leo Burnett Chicago, Ad Agency; Hungry Man Productions, Production Company |
| 2022 (74th) | "Skate Nation Ghana" | Meta | Droga5, Ad Agency; Love Song, Production Company |
| 2022 (74th) | "Walter the Cat" | Chevy Silverado | Commonwealth//McCann, Ad Agency; O Positive, Production Company |
| 2023 (75th) |
| 2023 (75th) | "The Greatest — Accessibility" | Apple | Apple Inc., Ad Agency; Somesuch, Production Company |
| 2023 (75th) | "Call Me with Timothée Chalamet" | Apple TV+ | TBWA\Media Arts Lab, Ad Agency; MJZ, Production Company |
| 2023 (75th) | "Cost of Beauty" | Dove | Ogilvy, Ad Agency; Smuggler, Production Company |
| 2023 (75th) | "Forever" | The Farmer's Dog | Sanctuary, Production Company |
| 2023 (75th) | "R.I.P. Leon" | Apple | Apple Inc., Ad Agency; Biscuit Filmworks, Production Company |
| 2023 (75th) | "The Singularity" | Squarespace | Squarespace, Ad Agency; Smuggler, Production Company |
| 2023 (75th) | "Quiet the Noise" | AirPods | TBWA\Media Arts Lab, Ad Agency; Iconoclast TV, Production Company |
| 2024 (76th) |
| 2024 (76th) | "Fuzzy Feelings" | Apple - iPhone + Mac | Hungry Man, Production Company; TBWA\ Media Arts Lab, Ad Agency |
| 2024 (76th) | "Album Cover" | Apple iPhone 15 | O Positive, Production Company; Apple, Ad Agency |
| 2024 (76th) | "Best Friends" | Uber One / Uber Eats | O Positive, Production Company; Mother, Ad Agency |
| 2024 (76th) | "Just Joking" | Sandy Hook Promise | SMUGGLER, Production Company; BBDO New York, Ad Agency |
| 2024 (76th) | "Like a Good Neighbaaa" | State Farm | O Positive, Production Company; Highdive, Ad Agency |
| 2024 (76th) | "Michael CeraVe" | CeraVe Moisturizing Cream | Prettybird, Production Company; Ogilvy PR, Ad Agency |