# MTV Brand New

MTV Brand New was a 24-hour specialist music channel featuring new music videos, alternative and indie music available in the Netherlands, Germany. In Italy, it was replaced by MTV Rocks in 2011. The Italian version of the channel launched on 14 September 2003; it then launched in the Netherlands on 1 August 2006. The German-speaking version of the channel launched in Germany, Austria and Switzerland on 1 February 2011.
MTV Brand New hosted a showcase at the Electric Ballroom from 2011 to 2018.
MTV Brand New closed on January 10, 2011, in Italy, then in Germany on January 6, 2021, and finally in the Netherlands on February 1, 2021.

## Concept

MTV Brand New was derived from the hit pan-European MTV music show brand:new, which launched in 1999 on MTV's regional channels. The show was known as mtv:new on the MTV Europe, brand:neu on MTV Germany and brand:new on all other MTV channels in Europe. The show focused primarily on new music releases, music videos, introducing new artists and bands, interviews and live performances. The programme was turned into a stand-alone music channel in Italy in 2003. Since then MTV Networks Europe has begun to roll out localized Brand New channels since 2006.

## Brand: New Germany

MTV Brand: New was a German Pay TV channel. The channel was announced by MTV Networks Germany at the end of 2010. The channel launched on 1 February 2011. The channel was based in Berlin and featured the best in music videos from newly established German and international acts. The channel had broadcast back-to-back new music videos, the channel had also feature chart shows such as MTV Superchart. The channel ceased its broadcast and was replaced by MTV Hits on 6 January 2021.

## Yearly poll

Until the channels' closure, each January, MTV Brand New released a poll, listing the bands and singers that their viewers think would be the most successful during the coming year. Originally named "Spanking New", the poll was introduced in 2008, where the winners were UK band In Case of Fire. Subsequent polls have been topped by acts such as Little Boots, Justin Bieber and Conor Maynard.
| Year | Artist | Top five |
| 2008 | In Case of Fire | 2nd: Alphabeat 3rd: One Night Only 4th: Joe Lean & The Jing Jang Jong 5th: Black Kids 6th: Bashy 7th: Florence and the Machine 8th: Daniel Merriweather 9th: Palladium 10th: Foals |
| 2009 | Little Boots | 2nd: Daniel Merriweather 3rd: Julian Peretta 4th: Lady Gaga 5th: The Virgins 6th: MC Rut 7th: White Lies 8th: Master Shortie 9th: Kid Cudi 10th: Dan Black |
| 2010 | Justin Bieber | 2nd: Ellie Goulding 3rd: Owl City 4th: Tinie Tempah 5th: Ke$ha 6th: Marina and the Diamonds 7th: Drake 8th: Rox 9th: Delphic 10th: The Drums |
| 2011 | Mona | 2nd: Jessie J 3rd: Far East Movement 4th: Willow Smith 5th: Clare Maguire |
| 2012 | Conor Maynard | 2nd: King Charles 3rd: Lana Del Rey 4th: Clement Marfo & The Frontline 5th: Angel 6th: Delilah 7th: Charli XCX 8th: Michael Kiwanuka 9th: Lianne La Havas 10th: Context |
| 2013 | Ebony Day | 2nd: Gabrielle Aplin 3rd: K Koke 4th: Kodaline 5th: Rascals |
| 2014 | The Vamps | 2nd: Eylar Fox 3rd: Ella Eyre 4th: Sam Smith 5th: Royal Blood 6th: George Ezra 7th: Banks 8th: Joel Compass 9th: Kwabs 10th: Marie Naffah |
| 2015 | Krept & Konan | 2nd: Saint Raymond 3rd: Melissa Steel |