# Royal Foundation

The Royal Foundation of The Prince and Princess of Wales is an independent United Kingdom-based charity which supports the non-profit work of the Prince and Princess of Wales. Their projects revolve around conservation, environmental issues, early childhood development, mental health, emergency services, and homelessness.

## History

The foundation was formed in September 2009 by Prince William and Prince Harry as the Foundation of Prince William and Prince Harry to take forward their charitable ambitions. Catherine Middleton (now Princess of Wales) and Meghan Markle (now Duchess of Sussex) later joined as patrons of the Foundation in 2011 and 2018 upon their marriages. The Duke and Duchess of Sussex left the foundation in June 2019.

## Activities

In the month prior to their wedding in April 2011, Prince William and Catherine set up a gift fund to allow well-wishers to donate money to charities the couple cared about in lieu of gifts. The gift fund supported 26 charities of the couple's choice, incorporating the armed forces, children, the elderly, art, sport and conservation. The fund eventually raised over £1m for the respective organisations.
The foundation awarded its first grant in April 2011, to Fields in Trust, a charity which protects parks and green spaces across the UK. In June, it partnered with ARK in developing their "Expanding Horizons" programme, which aimed to support the lives of children. In January 2012, the foundation announced partnership with The Forces in Mind Trust to support former UK military personnel and their families. In July, the Coach Core initiative was launched by the then Duke and Duchess of Cambridge and Prince Harry, to provide sports apprenticeship for undereducated and unprivileged youth. Coach Core celebrated its first graduation in January 2015, with a reception held at St. James' Palace. In 2018 the Coach Core Awards took place at Loughborough University, celebrating the achievements of apprentices and graduates. As of 2018, Coach Core has had over 400 apprentices and graduates across 10 locations.
In July 2014, the foundation, alongside True Colours Trust, launched Pallative Care Pilot, a programme to test methods for supporting families with life-limiting or life-threatening conditions. Later that year, the foundation established the Full Effect project alongside St. Ann's, to help adolescent children find support to avoid youth violence. The project provided after-school programmes for 250 children per week, and piloted an anti-knife crime resource in several primary schools across Nottingham. In May 2016, Prince William created the Taskforce on the Prevention of Cyberbullying, recruiting industry partners to develop a response to the online bullying of young people. In November 2017, the Prince launched the Stop Speak Support campaign, designed from the research by the taskforce, to help young people advocate against online bullying.
The Royal Foundation Forum was held in February 2018 with all of them in attendance. Under the theme "Making A Difference Together," the event in central London showcased programmes run or initiated by the foundation, such as Heads Together, the Invictus Games, and United For Wildlife. In November 2019, the foundation launched Step into Energy, in partnership with NextOp as part of the Veterans Transatlantic Partnership, to help UK and US military veterans gain work in the energy sector, with a focus on employment and mental health.
In July 2020, the foundation established an emergency response fund to address the impact of the COVID-19 pandemic, through which they granted £1.8 million to 10 charities that benefit mental health issues, new mothers, education, and frontline workers. In August 2022, the Foundation reported an income of £20.4 million for 2021, an increase from £6.7 million in 2019. £16.4 million was spent on charitable activities, £12.1 million of which was for the Earthshot Prize. In the same month, it was reported that the foundation kept £1.1m with JPMorgan Chase, known for its investments in fossil fuels, as well as £1.7m in a fund managed by Cazenove Capital, which owns shares in food companies criticised for buying palm oil due to its environmental impacts. Kensington Palace responded to the reports, stating: "The Royal Foundation has followed the Church of England guidelines on ethical investment since 2015, and goes beyond these to prohibit investment in fossil fuel companies". It was added that Cazenove was required to follow a strict investment policy based on the Church of England investment guidance.
In November 2023, the mayor of Greater Manchester's office and the foundation each contributed £50,000 to support the Manchester Peace Together Alliance's efforts. The money will go toward starting a job, skill-building, and training programme for young people who are in danger of experiencing violence.

### Conservation
#### United for Wildlife

In September 2014, William founded the United for Wildlife initiative and launched the Transport Taskforce, made up of seven conservation organisations, which aims to reduce worldwide illegal wildlife trade and protect natural resources. The taskforce pledges to increase the global response to worldwide conservation crises. Over 68,000 industry employees have since been trained to work against illegal wildlife trade. It has supported 52 law investigations, 8 trafficker arrests, and over 180 trafficking alerts to customs agencies. In March 2016, the taskforce led the signing of a declaration at Buckingham Palace to shut down illegal trafficking routes and increase information and research sharing, composed of 45 signatories globally.
In 2017 the taskforce produced a film, I Am a Ranger, which explained the mission and dangers of wildlife rangers in Africa and won the award for Best Micro Movie at the Jackson Hole Film Festival. In October 2018, it signed the Mansion House declaration, which committed 30 global banks and financial organisations to fight against illegal wildlife trade. In May 2019, Prince William held a meeting of the taskforce with both the financial and transport sectors of the group to discuss joint efforts and successes in the area. In March 2023, a partnership was announced between United for Wildlife and InterPortPolice, followed by another partnership with the United Nations Office on Drugs and Crime in July that year. In November 2024, Prince William announced a five-year financial package, partly funded by the foundation, to provide rangers across Africa with subsidised health and life insurance.

#### Earthshot Prize

William and Catherine announced the Earthshot Prize, initially run by the foundation, in December 2019 after consulting various organisations and experts.
The project which was launched in October 2020 is slated to give £50 million in funds until 2030, in accordance with five categories detailing the restoration and protection of nature, air cleanliness, ocean revival, waste-free living and climate action. The Prize is backed by a global alliance of environmental organizations including the WWF, Greenpeace, Oceana and Conservation International. The project was also set up to align with the United Nations's Sustainable Development Goals. The prize is judged by an appointed council composed of 13 members, including David Attenborough, Hindou Oumarou Ibrahim, and Christiana Figueres.
Submissions for the first prize ceremony opened in November 2020. The first ceremony took place on 21 October 2021 in London. In July 2022, it was announced that after being a part of the Royal Foundation for two years, the Earthshot Prize had become an independent charity.

### Mental health

In February 2014, Catherine launched Moving Parents and Children Together, also known as M-PACT Plus, in partnership with Place2Be and Action on Addiction. The initiative provided early support and counseling for children between ages 8 and 17 impacted by parental drug abuse. 77 schools were reached during the pilot phase of the one-to-one counseling program, and 283 Place2Be volunteers were trained through the programme to reach over 26,000 children. The project was subsequently merged with Action on Addiction's M-PACT parent programme. In July 2017 and in response to the Grenfell Tower fire, the foundation launched the Support4Grenfell Community Hub in north Kensington in collaboration with charities such as Child Bereavement UK, Winston's Wish and Place2Be. It was tasked to provide emotional support to survivors and those affected. In October 2017, the foundation and the Ministry of Defence signed an agreement to work together on efforts to change the conversation of mental health across His Majesty's Armed Forces. On World Mental Health Day in 2017, The Royal Foundation announced it had granted £2 million to establish Mental Health Innovations, a charity to develop new ways to discuss mental health using digital innovation.
In January 2018, Catherine launched Mentally Healthy Schools, an online initiative for primary school teachers and staff, providing free access on resources to support children's mental health in the classroom. She also held sessions for the programme at the Mental Health in Education Conference in 2019. After two years of development, the website had over 250,000 visitors to the site accessing resources. The project was subsequently handed to the Anna Freud Centre, which continues to develop and expand its curriculum for secondary schools.
In November 2022, the foundation, in collaboration with the Two Ridings Community Foundation, announced £345,000 worth of funding for local communities and organisations in Scarborough that support young people's mental health through their work. In the same month, the foundation announced that it would "provide advice and support" for Ukrainian first lady Olena Zelenska's mental health initiative, which is meant to address the impact of the Russian invasion of Ukraine on the mental wellbeing of Ukrainians.
In February 2023, the Foundation partnered with Life at No.27, a horticultural therapy and mental health counselling provider, to create therapy allotments and gardens that will provide support for individuals facing mental health difficulties in communities across South Wales. In October, the Foundation released the results of a survey conducted in the previous month of 1,817 young people who were quizzed about their mental health. According to the survey, 59 percent of the 16 to 24-year-olds advocated for greater awareness on mental health issues, 39 percent said they had emotional struggles, and 95 percent said they thought their peers were probably having problems with their mental health.

#### Heads Together

In April 2016, the Foundation announced the Heads Together campaign, led by the then Duke and Duchess of Cambridge and Prince Harry, aiming to tackle the stigma of mental health and provide supportive resources. The full details of the campaign were released at a launch event in May 2016. The campaign was first envisioned by the Princess earlier that year. Catherine later voluntarily talked about her problems as a mother, and admitted that she suffered a "lack of confidence" and "feelings of ignorance" during certain periods of time. In 2017, the campaign launched #OKtoSay, a series of films to encourage the conversation around mental health. Later that year, Heads Together partnered with the 2017 London Marathon with 750 runners participating in the Mental Health Marathon.
In September 2018, William launched Mental Health at Work, a Heads Together initiative, which aims to change the approach to workplace mental health in the UK. The programme served 100,000 site visitors within the first six months. In May 2019, the Prince partnered with The Football Association to launch Heads Up, a campaign that utilizes football to affect the conversation surrounding mental health. In January 2020, all games in the third round of the FA cup were postponed by a minute in support of the campaign. That season, all football games across the men's and women's calendar were dedicated to Heads Up and the conversation on mental health. Later that month, William and Catherine launched Shout, an affiliate of Crisis Text Line in the U.K. that offers free, confidential mental health support through text in the United Kingdom 24/7. In June 2020, Prince William revealed he had been serving as a volunteer during the COVID-19 pandemic. As of November 2020, the programme has facilitated over half a million conversations.

#### Invictus Games

£1m of funding for Prince Harry's Invictus Games project was provided by The Royal Foundation, with an equal amount being pledged by Chancellor George Osborne from Treasury funds generated by fines imposed on banks as a result of the Libor scandal. In 2020, the Invictus Games Foundation had a £1.77 million income, £500,000 of which was transferred from The Foundation's Endeavour Fund that was established in 2012 by Prince Harry.

### Early years

In March 2018, Catherine hosted a symposium at the Royal Society of Medicine, focusing on children's health, and launched the foundation's Early Intervention Support initiative, which would raise awareness of issues including as youth, maternal, and mental health, as well as parental and educational support and resources. It was announced that a steering group would research solutions to problems facing young people, and how it impacted society and the economy. In July 2020, Catherine supported and assisted in the development of BBC's "Tiny Happy People" initiative, providing free digital resources to parents with young children.
In January 2020, Catherine launched "5 Big Questions on the Under 5's", a nationwide survey on the development of the early years. The survey was commissioned from Ipsos MORI, and contains "further qualitative and ethnographic research" on the early years. The survey received over 500,000 responses. In November 2020, the foundation hosted the online Early Years forum, composed of medical and psychological speakers, where the princess gave a keynote speech surrounding the results of the survey and the importance of childhood development. The results of the survey were listed as "5 Big Insights", being: data about the societal perspective on the early years in relation to childhood development, the sustainability of parental wellbeing, the effect of peer judgment on parental mental health, the effect of isolation during the COVID-19 pandemic, and the varying amount of health and support in wider communities.

#### Royal Foundation Centre for Early Childhood

In June 2021, Catherine launched the Royal Foundation Centre for Early Childhood, to conduct work, research, and campaigns with other organisations on the importance of the early years. The centre is run by staff from the foundation and seeks to elevate the importance of early childhood as a social issue. Catherine stated her intentions of "creating a happier, more mentally healthy, more nurturing society". The centre's inaugural report, Big Change Starts Small, was published alongside the launch and written in collaboration with Harvard University and the London School of Economics.
In February 2022, Catherine visited Denmark on behalf of the centre. She visited University of Copenhagen and met officials from the Center for Early Intervention and Family Studies. Catherine then visited Stenurten Forest School, to learn about its approach to learning, which focuses on the students' social and emotional development rather than academic skills. In June, she hosted a roundtable with government ministers, including the health secretary Sajid Javid and the minister for families Will Quince, as well as senior civil servants, and the early years sector, to discuss the results of the foundation's research, which demonstrated that 90% of the UK population believe that the early years are important in determining children's future well-being, while about 20% recognise the crucial importance of the first five years.
In January 2023, Christian Guy was appointed the centre's director. Eight professionals from academia, science and the early years sector were announced as the centre's advisory group including Peter Fonagy, Eamon McCrory, Alain Gregoire, Trudi Seneviratne, Ed Vainker, Carey Oppenheim, Imran Hussain, and Beverley Barnett‑Jones. On 31 January, the centre launched its Shaping Us campaign which aims to transform the issue of early childhood from one of scientific interest to one of the most strategically important topics of our time. The campaign also aims to highlight that all of society has a role to play in building a supportive and nurturing world around children and those who care for them. The launch event was held at the BAFTA headquarters in London and attended by scientists and celebrities. A 90-second animation was also released to be shown ahead of cinema screenings in the UK cinemas and on advertising screens in Piccadilly Circus. The group Practitioners of the Early Years Sector responded to the campaign by stating that besides awareness "long-term investment and funding" was needed. In March, Catherine launched the Business Taskforce for Early Childhood comprising NatWest Group, Unilever, Aviva, Deloitte, IKEA, Co-op, the Lego Group, and Iceland, which will work to engage and support the business sector on the issue of early childhood. She also held the first meeting of the Taskforce on March 21 at the NatWest Group's London headquarters. In May 2024, the taskforce published a report presenting the case for prioritising early childhood and outlining the first actions to be taken as a result of its work.
In June, it was announced that the centre had granted £50,000 towards a study in partnership with the Institute of Health Visiting and the University of Oxford, to evaluate the use of the Alarm Distress Baby Scale (ADBB) in the UK. Catherine had first observed the ADBB model's implementation, which is used to assess how babies are interacting with the world around them, focusing on behaviors like eye contact, facial expressions, vocalization and activity levels, during her solo trip to Denmark. The trial ran over a period of 10 months at the South Warwickshire NHS Foundation Trust and Humber Teaching NHS Foundation Trust and returned positive results with involved health visitors reporting an increase in their understanding and abilities in deciphering infant behavior, consequently aiding parent-child interactions. In January 2025, it was announced that the ADBB was being introduced in eight NHS centres after a successful initial trial period.
In November 2023, the centre hosted the Shaping Us National Symposium at the Design Museum in London. In the same month, it published an "Issues Index," revealing that a third of people in the UK consider financial pressure to be the most significant concern for parents and carers in 2023. The centre also initiated a campaign encouraging individuals to support their local baby banks by donating items, money, or volunteering their time. In December, the foundation supported 12 locations across the UK to host their own carol services concurrently with the one hosted at Westminster Abbey by Catherine to highlight those who support babies, young children, and families. In February 2025, the Shaping Us campaign released a report advocating for the inclusion of emotional skills in early childhood education, highlighting their role in tackling mental health issues and social isolation. The report stressed the importance of fostering positive social connections from a young age.

### Emergency responders

In April 2020, the foundation supported the launch of Our Frontline, a mental health support initiative for emergency workers. It provided digital and online resources, as well as remote counseling, to support workers' mental health during the pandemic. In September 2020, Prince William established the Emergency Responders Senior Leaders Board, commissioned by the foundation to research the mental health and wellbeing of emergency responders. The project was in partnership with King's College London and the Open University. As part of the COVID-19 fund, over 250,000 emergency responders accessed mental health resources through the Blue Light programme, with 2,780 hours of support provided from the Ambulance Staff Charity.

### Homelessness
#### Homewards

In June 2023, William launched Homewards after two years of development. The initiative aims to tackle homelessness in six pilot locations across the UK within five years with an initial £500,000 seed funding allocated for each area by the Royal Foundation. The locations are Lambeth, Bournemouth, Christchurch and Poole, Newport, Northern Ireland, Aberdeen, and Sheffield. The programme is aimed at providing permanent homes, rather than temporary accommodation, for the people in need and will also help local coalitions working on the issue by giving them access to experts and financial backers. A local leader will be appointed in each area, who will oversee the development of the project and bring together local authorities, prisons, schools, and housing associations. A unique plan will be developed in each area with help from 16 charities, landowners, local housing associations, and major retailers. The Homewards Fund is managed and administered by Homeless Link, a national membership charity for homelessness organisations.
In February 2024, William, in partnership with Cornish charity St Petrocs, announced plans for building 24 homes on Duchy of Cornwall land in Nansledan to provide temporary accommodation for people experiencing homelessness in the area. Future plans include building more than 400 social rented homes and a further 475 affordable dwellings in South East Faversham. In March 2024, Homewards Activator Homebase pledged £1 million to support the Homewards initiative in Sheffield and local landlords committed to provide an initial thirty-one homes for individuals prone to homelessness. The Homewards Sheffield Local Coalition, consisting of 70 organisations and members of the local community, was set up to develop plans for tackling homelessness in the area. Homebase also pledged £1 million to provide home starter packs and Pret a Manger lent its support by offering to employ the homeless. With the creative housing projects being built in each site, a pipeline of about 100 homes was already being established as of July 2024. The first anniversary of the initiative was marked by a two-part ITV documentary titled Prince William: We Can End Homelessness and an exhibition at the Saatchi Gallery in London called Homelessness: Reframed to remove the stereotypes about homelessness. The exhibition opened in August 2024. The documentary aired in October that year, with The Daily Telegraph noting that, despite using Prince William’s royal appeal, it effectively humanises homelessness and highlights practical solutions through his genuine commitment.
In February 2025, Homewards announced a partnership with Lloyds Banking Group that would provide an initial investment of £50 million to support housing providers and charities across Homewards' six different locations. The initiative had previously enlisted companies like Homebase, Pret a Manger, and NatWest to provide funding, training, and jobs for homeless people.