# Luna (Feid and ATL Jacob song)

"Luna" (English: "Moon") is a song by the Colombian singer-songwriter Feid and the American producer ATL Jacob from Feid's second extended play (EP), Ferxxocalipsis (2023). Salomón Villada (Feid) wrote the song, and Jacob, Hendrix Smoke, EVRGRN, 254Bodi, and FritzOnDaTrak produced it. Universal Music Latino initially did not release it as a single but later sent it to Italian radio on March 1, 2024. It is a reggaeton heartbreak song inspired by a night that Villada spent in Madrid. Lyrically, the song is about a woman leaving a past relationship to go with a new person. Music critics praised the song for its collaboration, catchiness, and lyrical content, viewing it as an effort to expand American hip hop and Feid's international audiences.
"Luna" topped the national charts in eight countries and was certified platinum in Portugal, Spain, and the US. It was Villada and Jacob's first top-five entry on the Billboard Global Excl. US chart. Sebastián Sánchez directed the music video for the song, released on March 6, 2024, which shows a broken relationship in a time loop, wherein the man tries to fix things with his partner. The video was praised by the public and music critics. The song received several awards and nominations, winning an Our Country Award and a Heat Latin Music Award. Villada performed the song at several music festivals and at the 2024 Copa América opening ceremony. He also included it on the set list of the Ferxxocalipsis World Tour (2024) and proposed a cancelled remix with the Puerto Rican rapper Don Omar.

## Background and release

A few months after releasing his fifth studio album, Feliz Cumpleaños Ferxxo, Te Pirateamos el Álbum, Salomón Villada surprisingly launched his first extended play, Sixdo, through Universal Music Latino, on December 2, 2022. It features "Le Pido a Dios" with the American hip hop producer DJ Premier, which garnered a nomination for Best Rap/Hip Hop Song at the 24th Annual Latin Grammy Awards. On August 24, 2023, after releasing the single "Ferxxo 151", Villada announced his sixth studio album, Mor, No Le Temas a la Oscuridad, on Instagram, sharing its track listing. The album was subsequently released on September 29. Continuing the precedent set by Sixdo, he announced the surprise release of his second EP, Ferxxocalipsis, on November 29. On Instagram, he shared, "I want you to enjoy it as it is, during Ferxxo's favorite month[!] I [am] thankful to everyone that was a part of this. Colombia has so much to show and this is just another piece of that"; he also revealed its contents, with "Luna" as the sixth track. Universal Latino released "Luna" as part of the album on December 1. On March 1, 2024, they sent the track to Italian radio as a single. On April 7, during a questions-and-answers session with his fans on Instagram, Villada explained that the song was inspired and recorded on his cellphone by a night when he was in Madrid "acostado en la cama, sin camisa, sin bañarme y viendo la luna por la ventana", before being re-recorded in the studio.

## Composition and critical reception

"Luna" is three minutes and sixteen seconds long. Villada wrote the song, while ATL Jacob produced the song alongside with Hendrix Smoke, EVRGRN, 254Bodi and FritzOnDaTrack, and provided background vocals. It was recorded, mixed and mastered by Wain at Art & Music Studios in Milan, through 24k Mastering. "Luna" is a reggaeton heartbreak song with fused elements of Latin rhythms and American hip hop. The lyrics are about a woman leaving a past relationship to go with a new person. They begin with Villada remembering good moments of that ended relationship, such as the last time he saw his partner smile and the nights they used "not to sleep"; he names her "my queen" and "my treasure" before repeating in the chorus: "No supe qué día te olvidaste de mí / Y-y de mí / Y-y yo de ti". Later in the song, he expresses his desire to forgive her, but he also claims that she "[lo tiró para] la lona [y le dejó] en cero toda la estámina". He continues assuring that she also misses the cars and "making love" (having sex) with him when they were "farros", before remembering her lies: " 'Baby, te extraño' / Que duraríamos años", the most viral part of the song on the social media platform TikTok. He ends the song wishing that he could forget her.
Some critics noticed that "Luna" is the second song on which Villada has invited an American hip hop producer, following "Le Pido a Dios", calling it an effort to expand American hip hop and the artist's reach around the world. Others praised its success and lyrical content; HappyFM named it a "colaboración espectacular" and the "guinda" for closing the musical year, and José María Almoguera of Telecinco, highlighting its virality a few days after the EP's release and number of TikTok videos using the track, labeled "Luna" as the new breakup anthem without any doubt. Being the most played song on Los 40's radio stations in all available countries for three non-consecutive weeks, Miguel Ángel Bargueño described the production as "elegante", such that it was impossible not to "mover las cadenas cada vez que la escuchamos". Publimetro and Billboard Argentina also found the track "emotiva" and "misteriosa", respectively.

## Music video

Sebastián Sánchez directed the music video for "Luna", which was released through YouTube on March 6, 2024. After the release, he thanked his fans, who requested the video excitedly, "por llevar esta canción tan lejos. Este video lo hicimos pensando en ustedes, le dimos todo el amor posible". It begins with Villada running in the desert and performing the song around a car with Jacob at his side. Depicting a broken relationship, a woman gets dressed and walks inside her house and hires three gang members to shoot her partner (played by Villada), who tried to fix the things with her carrying orange gerberas. A time loop occurs and the same things almost happen again, but this time the man survives and loses memory of his girlfriend in the hospital. The video received positive comments from the public, specifically for its plot. According to Infobae's Lina Muñoz Medina, the plot "aborda el tema del amor y la esperanza bajo circunstancias adversas, generando una resonancia emocional significativa entre los espectadores".

## Commercial performance

"Luna" topped national charts in Bolivia, Colombia, Costa Rica, Ecuador, Peru, Puerto Rico and Uruguay, and charted at the top ten of singles charts in El Salvador (2), Guatemala (2), Honduras (2), Nicaragua (2), Chile (3), Panama (4), Argentina (5) and Dominican Republic (9). In Spain, it reached number one and received a 7× Platinum certification from the Productores de Música de España (PROMUSICAE) for selling 420,000 equivalent units. In Paraguay, the song topped the weekly and the monthly national charts simultaneously. In Portugal, it peaked at number 35 and attained a platinum certification from the Associação Fonográfica Portuguesa (AFP).
In the United States, the song peaked at number two on the Billboard Bubbling Under Hot 100 issued for June 7, 2024. On May 4, it climbed one spot to the top of the Latin Airplay chart due to an increase of 15% to 10.73 million audience impressions in the country, being Jacob's first and Villada's seventh number one on the chart, respectively. It also climbed one spot to number eight on the Hot Latin Songs chart in the same week, despite a decrease of 6% to 3.5 million streams. The Recording Industry Association of America (RIAA) certified the single quadruple Platinum, which denotes 240,000 units based on sales and track-equivalent on-demand streams according to Latin criteria.
The song debuted at 184 on the Billboard Global Excl. US chart issued for December 16, 2023. On January 20, 2024, it had jumped 13 spots to number 10 on Global Excl. US, being a new entry at the top-ten on the chart with The Weeknd, Jennie and Lily-Rose Depp's "One of the Girls" due to an increase of 20% to 30 million streams outside the US compared to the previous week. Two weeks later, the song climbed to number four, with streams increasing 11% to 41.5 million, making it their first top-five entry on the chart.

## Live performances and versions

In 2024, Villada performed "Luna" live for the first time in his shows at the Lollapalooza Chile, Lollapalooza Argentina and Festival Estéreo Picnic. It was later included on the set list of Villada's headlining concert tour, Ferxxocalipsis World Tour (2024). He also performed the song at the 2024 Copa América opening ceremony on June 20 a few minutes before 20:00 ET at the Mercedes-Benz Stadium in Atlanta, Georgia, being the only song that Villada sang. Set in a fluorescent green scene and wearing a black sports outfit, VIllada was surrounded by dancers and some drummers with outfits and flags, representative of their artistic theme. After the song finished, the championship edition's pet, Capitán, entered the field with some dancers with United States flag-inspired outfits. The show ended with the appearance of the Argentina and Canada flags and the Sergio Agüero entrance holding the championship's trophy. Although the Colombian television channels have presented the show without problems, the show has been criticized for its technical issues with the signal outside and its short length.
On January 16, 2024, Villada published via Instagram an acoustic version for "Luna" without pitch correction, accompained with Pablo Mejía playing the guitar and surrounded by mountains. It received mixed opinions from the public. On June, Villada tagged the Puerto Rican singer Don Omar on his Instagram post and stories suggesting a remix for the song with the "King Kong", but he did not receive any response. On July 17, Omar appeared on an interview at the YouTube channel Chocolate Radio TV, wherein he revealed that he could not accept the invitation because he was unable to continue his own concert tour due to a cancerous tumor diagnosed in his left kidney.

## Accolades

Awards and nominations for "Luna" :
| Organization | Year | Category | Result |
| Billboard Latin Music Awards | 2024 | Global 200 Latin Song of the Year | Nominated |
| Heat Latin Music Awards | 2024 | Best Collaboration | Nominated |
| Heat Latin Music Awards | 2024 | Song of the Year | Nominated |
| Heat Latin Music Awards | 2024 | Best Viral Song | Won |
| Latin Grammy Awards | 2024 | Best Urban Song | Nominated |
| Los 40 Music Awards | 2024 | Best Urban Song | Nominated |
| Premios Nuestra Tierra | 2024 | Best Urban Song | Won |

## Certifications

Certifications for "Luna" :
| Region | Certification | Certified units/sales |
| Portugal (AFP) | Platinum | 10,000$^‡$ |
| Spain (PROMUSICAE) | 7× Platinum | 420,000$^‡$ |
| United States (RIAA) | 4× Platinum (Latin) | 240,000$^‡$ |
| Streaming |||
| Central America (CFC) | Diamond | 35,000,000$^†$ |
| $^‡$ Sales+streaming figures based on certification alone. $^†$ Streaming-only figures based on certification alone. |||

## Release history

Release date and format(s) for "Luna" :
| Region | Date | Format(s) | Label | Ref. |
| Italy | March 1, 2024 | Airplay | Universal Latino | |