# Claudio Alcorso

Claudio Alcorso (5 October 1913 – 28 August 2000) was an Italian-Australian entrepreneur, businessman, textile manufacturer, and arts patron. He co-founded Silk & Textile Printers Pty Ltd and was instrumental in the development of Australia’s textile industry, later helping to establish Sheridan, a home furnishings brand. In 1958, he founded Moorilla vineyard, pioneering Tasmania’s modern wine industry. Beyond business, Alcorso made significant contributions to Australian arts and culture, serving as the Foundation Chair of the Australian Opera, a board member of the Australian Ballet, and a long-time executive committee member of the Australian Elizabethan Theatre Trust. He was also a staunch advocate for workers' rights, environmental conservation, and the performing arts. His autobiography, The Wind You Say (1993), reflects on the triumphs and challenges of his public and private life.

## Early life

Claudio Alcorso was born in Rome, Italy, on 5 October 1913, the eldest son of Amilcare and Delia Coen. His younger brother, Orlando, was born in 1916. Alcorso studied economics at the University of Milan, graduating in 1935. Holding a civil aviation pilot licence, he qualified as a fighter pilot later that year and undertook his national service in the Royal Italian Air Force. His brother, Orlando, did not complete high school but eventually became a navigator and later a pilot in the Italian Air Force.
After his studies, Alcorso moved to England, where he attended Oxford University. With the outbreak of World War II, as an Italian citizen in England, he was interned as an enemy alien and later deported to Australia, where he was placed in a prison camp in New South Wales.

## Business career
### Silk & Textile Printers and Sheridan

In 1939, Alcorso co-founded Silk & Textile Printers Pty Ltd in Sydney, alongside Orlando Alcorso and Paul Sonnino. The company initially operated in Rushcutters Bay, producing high-quality printed textiles.
After World War II, seeking expansion opportunities, Alcorso moved the business to Tasmania in 1947, encouraged by Robert Cosgrove's offer of cheap hydroelectric power. The company established a factory in Derwent Park, Hobart, which became a major textile manufacturing hub. It employed up to 1,400 workers and introduced progressive workplace policies, including worker representation in the boardroom, a 40-hour workweek, and a profit-sharing system.
In 1967, Alcorso launched the Sheridan brand, which became a globally recognised name in luxury home textiles. He remained involved in the brand's design and innovation until 1970, when he sold the company to Dunlop.

### Wine industry

Following his departure from Sheridan, Alcorso turned his attention entirely to winemaking. The Moorilla vineyard at Berriedale, north of Hobart, was planted in 1958, and by 1973 it had developed into the Moorilla Estate, one of Tasmania’s first modern vineyards. His pioneering efforts helped lay the foundation for Tasmania's wine industry, which has since become world-renowned for its cool-climate wines.
Alcorso led Moorilla Estate for more than thirty years, expanding its operations in 1993 with the acquisition of the St Matthias Vineyard near Launceston. However, the winery soon faced financial difficulties. In 1995, the business was purchased by David Walsh, an Australian entrepreneur, gambler, and art collector, who later transformed the Berriedale location into what would become MONA (the Museum of Old and New Art).

## Arts, advocacy, and legacy

Claudio Alcorso was actively involved in Australia’s cultural and social landscape. He served as chairman of the Australian Opera and contributed to public art initiatives and cultural events. He also played a role in the development of the Tasmanian Centre for the Arts at Sullivans Cove, and a social space at The Hedberg, a University of Tasmania performing arts campus, is named in his honour.
Beyond the arts, Alcorso was an advocate for workers' rights and environmental conservation. He was a vocal opponent of the Franklin Dam project in Tasmania during the 1980s and promoted sustainable industry practices.
Alcorso died in 2000. His contributions to Australia’s textile industry, wine industry, and the arts remain significant, particularly his advocacy for social justice and cultural development.