# It's Showtime (Philippine TV program)

It's Showtime (formerly known as Showtime) is a Philippine television variety show broadcast by ABS-CBN and Kapamilya Channel. Originally hosted by Vhong Navarro, Anne Curtis, Kim Atienza, Jugs Jugueta, Teddy Corpuz, and Vice Ganda, it premiered on October 24, 2009, on ABS-CBN's Unli PrimeTanghali line up replacing Pilipinas, Game Ka Na Ba?. Navarro, Curtis, Jugueta, Corpuz, Vice Ganda, Karylle, Jhong Hilario, Ryan Bang, Amy Perez, Ion Perez, Jackie Gonzaga, Kim Chiu, Ogie Alcasid, MC "Muah" Calaquian, Lassy Marquez, Cianne Dominguez and Darren Espanto currently serve as the hosts.

## History
### 2009–2012: As a pre-noontime show

It's Showtime was announced on October 7, 2009 when ABS-CBN registered the show's trademark and copyright. The show's trailer for the premiere was then released and it premiered as a talent competition program on October 24, 2009 under the name Showtime, replacing Pilipinas, Game Ka Na Ba?, airing as lead-in for the network's noontime shows. The original hosts include Vhong Navarro, Anne Curtis, Kim Atienza, Jugs Jugueta and Teddy Corpuz, with Vice Ganda as the resident hurado (unevictable judge). In the third season, the show added former hurados Billy Crawford and Karylle as hosts.
In the first four seasons, Showtime's original competition format was that three groups, each made up of 2 to 25 members (with no age limit) perform a single performance, either a dance and/or song number. Before the performance, one group member is given 20 seconds to make an introduction before ending with the phrase "It's Showtime!". After the group's performance, the hurados, with the help of the studio audience, rate the group from 1 to 10. The group with the highest average score from the hurados wins the competition. The daily winner perform again to compete in the weekly finals. The winning weekly finalists advance to the monthly finals. The winning monthly finalists get the chance to complete in the grand finals. In the wildcard week, selected groups from the weekly and monthly finals are invited back to compete again for a slot in the grand finals.
Aside from the talent competition, Showtime also featured mini-segments that offers cash prizes to the studio audiences.

### 2010–present: As a noontime show

In October 2010, Showtime became a noontime show, serving as the lead-in program for Pilipinas Win Na Win which was pushed back to an early afternoon timeslot which lasted until February 11, 2011.
On February 12, 2011, the program returned to its original timeslot to give way for Happy Yipee Yehey! and at the same day, Billy Crawford and Karylle joined the show.
On January 28, 2012, Showtime aired a special episode named "Thank you, Showtime" to end its two-year competition format with an impartial farewell. It then went on hiatus as the program prepared to become a noontime show again for the second and current time to replace Happy Yipee Yehey!. The drama series Mundo Man ay Magunaw and Kapamilya Blockbusters movie block took over the timeslot of Showtime from January 30 to February 3, 2012.

#### 2012–present: It's Showtime

The show became a noontime show again after one year and its one-week hiatus with the new name It's Showtime on February 6, 2012, where it aired on its new timeslot at 11:30 am to 2:30 pm, Mondays to Saturdays, replacing Happy Yipee Yehey!. The program was simulcast on Studio 23 and CgeTV's website during the first months of the relaunch. It's Showtime brought back its original competition format as a special segment while launching new segments.
It retained all of its main hosts while adding Jhong Hilario, Ryan Bang, Coleen Garcia and Eric "Eruption" Tai. In January 2016, Amy Perez and Mariel Rodriguez joined the program as hosts. In May 2017, Nadine Lustre and James Reid were added as co-hosts.
In October 2018, It's Showtime launched its own YouTube channel Showtime Online Universe. Three digital programs premiered on the channel: And I Thank You with Miss Q & A segment grand winner Juliana Parizcova Segovia; Hashtag Roadtrip with the Hashtag members; and Donna What To Do with Funny One segment season two grand winner Donna Cariaga. The Showtime Online Universe received a Silver Creator Award after getting 100,000 channel subscribers in January 2019.
Before the end of 2019, Crawford, Garcia, Tai, Reid, Lustre, Atienza, and Joey Marquez had already departed from the show.

#### Second decade (2020–present)

On March 10, 2020, It's Showtime temporarily stopped admitting a live audience in response to the government's declaration of a public health emergency due to the COVID-19 pandemic in the Philippines. Following the government's announcement of a community quarantine in Metro Manila to curb the spread of COVID-19 on March 15, 2020, the show's production was temporarily suspended. During this period, It's Showtime broadcast a combination of episode replays and live episodes conducted via Zoom.
As part of the network's temporary programming changes, the program's timeslot was shortened on April 29, 2020. Subsequently, on May 5, 2020, It's Showtime, along with all other ABS-CBN programs, ceased broadcast operations. This action was taken in response to the National Telecommunications Commission's issuance of a cease and desist order to ABS-CBN's free-to-air stations, citing the expiration of the network's 25-year franchise.
On June 13, 2020, the show resumed its broadcast with a shortened 150-minute timeslot on pay television network Kapamilya Channel, owned and operated by ABS-CBN Corporation. The show is also simulcast on Jeepney TV and streams online on Facebook and YouTube via Showtime Online Ü and Kapamilya Online Live. After serving as KapareWHO cast member and as resident dancer respectively, "Kuya Escort" Ion Perez and "Ate Girl" Jackie Gonzaga were promoted to co-hosts of the show. On September 28, 2020, Kim Chiu, a guest co-host from the previous years, have been officially added to the show as a regular host.
On October 10, 2020, It's Showtime celebrated its return to free-to-air television via A2Z under airtime leasing between ABS-CBN and religious broadcaster, ZOE Broadcasting Network. However, director Bobet Vidanes left the show in November 2020 after working as the show's main director for eleven years. Boyet Baldemor takes responsibility for the directoral duties of the show's continuation.
On March 16, 2021, Vice Ganda announced at It's Showtime's segment Tawag ng Tanghalan that the show will move to a new studio soon.
From March 18 to April 10, 2021, It's Showtime temporarily suspended their live productions due to the surge of COVID-19 cases in the Greater Manila Area caused by the SARS-CoV-2 Alpha variant. The show resumed new episodes on April 12, 2021, airing three pre-taped episodes (this includes past Holy Week Episodes) before resuming their live episodes on April 15, 2021.
On April 12, 2021, Jhong Hilario temporarily left the show to take care of his partner and newborn baby.
On May 29, 2021, following the launching of the show's new segment "ReINA Ng Tahanan", the program has been co-directed by John Prats.
From August 7 to 21, 2021, It's Showtime temporarily aired from Hilton Clark Sun Valley Resort in Clark Freeport Zone, Pampanga while Metro Manila was placed under enhanced community quarantine in light of another COVID-19 surge caused by the SARS-CoV-2 Delta variant.
On October 2, 2021, Ogie Alcasid temporarily joined It's Showtime as guest co-host while Vice Ganda, Kim Chiu, Karylle and Ion Perez were on temporary leave. On November 13, Alcasid became a main host of It's Showtime. Meanwhile, Jon Moll was named as the show's new permanent director, officially replacing Bobet Vidanes.
From January 6 to 15, 2022, It's Showtime temporarily suspended their live productions on a 10-day break due to the surge of COVID-19 cases in the country caused by the SARS-CoV-2 Omicron variant. The show resumed their live broadcast on January 17, 2022.
On May 28, 2022, Anne Curtis returned to It's Showtime after two years of hiatus. One week later, on June 4, 2022, Jhong Hilario returned to the show by disguising as a Tawag ng Tanghalan contestant, surprising all the hosts.
A female dance segment, Girl On Fire, aired from October 2022 to February 18, 2023, with Jackie Gonzaga taking her first role as the main host. A matchmaking segment called Expecially for You premiered on December 4, 2023. Meanwhile, the classic Showtime segment It's Showdown premiered on October 30, 2023, followed by new games such as MeCHOOSE-MeCHOOSE on November 18, 2023, and Act Lang 'To on January 6, 2025. The revival and fourth season of the impersonation segment Kalokalike premiered on September 2, 2024, and a game show titled Throwbox premiered on September 7, 2024. The second season of the beauty pageant competition Showtime Sexy Babe and mystery game show Hide and Sing both premiered on January 20, 2025; Sine Mo 'To later returned on March 4, 2025.
Segments involving the Showtime Kids premiered starting in 2023, beginning with Isip Bata on February 20, 2023, which marked the debut of the Showtime Kids, followed by the revival of Mini Miss U on June 19, 2023, which ended on October 30, 2023. KaraoKids premiered on January 6, 2024, Showing Bulilit on April 29, 2024, Bata-Bata Pick! on July 30, 2024, Hulanino on January 27, 2025, and Ansabe on February 11, 2025.

#### 2022–2023: TV5 simulcast

On July 6, 2022, according to a report from MJ Marfori of TV5's flagship newscast Frontline Pilipinas, it was announced that It's Showtime would have a back-to-back collaboration with TV5's noontime show Tropang LOL, formerly known as Lunch Out Loud. Tropang LOL aired at 11 am until 12:45 pm, serving as a pre-programming to It's Showtime, which aired in a shortened timeslot from 12:45 pm to 3 pm. This is the latest ABS-CBN-produced program to be simulcast on TV5 alongside ASAP Natin To, FPJ: Da King movie block, Magandang Buhay and ABS-CBN's Primetime Bida weeknight evening block.
On July 16, 2022, coinciding with their simulcast debut on TV5, the program refurbished its title card and opening theme song, as well as having a return to live studio audience after two years of suspension from March 9, 2020, making the first variety show on Philippine TV to do so after two years. While Studio 3 was on undergoing renovations, the show temporarily utilized Studio 10, which is used for ASAP Natin 'To, until July 23 when they returned to its home studio two days later with a brand new club-themed set.
On May 1, 2023, following the conclusion of Tropang LOL after nine months, It's Showtime returned to its original 12:00 noon timeslot with a three-hour airtime. Not long after, TV5 announced its co-production venture with Tito Sotto, Vic Sotto, and Joey de Leon where they would air their noontime show later known under the placeholder title E.A.T. (now replaced by Eat Bulaga!) on the noontime slot previously occupied by It's Showtime. TV5 offered the 4:30 pm to 6:30 pm time slot to ABS-CBN for It's Showtime which the latter respectfully declined. ABS-CBN and TV5 then separately announced that It's Showtime would end its simulcast on TV5 on June 30.

#### 2023–2024: GTV simulcast

On June 20, 2023, ABS-CBN and GMA Network announced on their respective social media accounts that It's Showtime would simulcast through GMA's sister network, GTV beginning on July 1. A contract signing between the executives of ABS-CBN and GMA was held at Seda Vertis North on June 28, with former guest co-hosts Iya Villania and Robi Domingo hosting the said event. From September to November 2023, the simulcast of It's Showtime on GTV was temporarily limited to 2 hours every Tuesday, Wednesday and Friday as it made way for the network's live broadcast of NCAA Season 99.
It's Showtime temporarily ceased airing from October 13 to 27, 2023, to serve a 12-day suspension imposed by the Movie and Television Review and Classification Board (MTRCB). In its place, It's Your Lucky Day was aired. Upon its return on October 28, It's Showtime aired from 11:30 am to 2:30 pm every Monday to Friday and 12:00 noon to 3:00 pm every Saturday. Its timeslot was later changed to 12:00 noon to 2:30 pm from Monday to Saturday. GTV's simulcast silently ended on December 31, 2024, as It's Showtime continues to air on the main GMA Network channel and AMBS-owned All TV.

#### 2024–present: GMA and ALLTV simulcast; return to former frequencies

On March 18, 2024, during the show's airing, a mysterious teaser popped out before commercial break stating: "Good News, Madlang People, Abangan!" (transl. Good News, Madlang People, Coming Soon!). Later on, ABS-CBN and It's Showtime's social media accounts posted a video featuring a reveal that would take place on air via Facebook and YouTube. Two days later, a media event where ABS-CBN and GMA Network signed a contract announced that It's Showtime would extend its simulcast to the latter's main channel, as well as on GMA Pinoy TV and Kapuso Stream. The contract was signed at GMA Network Center Studio 7 that afternoon, with Villania and Domingo reprising their hosting roles from the previous contract signing event. Because of this, the program's simulcast on Jeepney TV ended on April 5, 2024.
It's Showtime debuted on GMA Network on April 6, 2024, while retaining its simulcast on its sister channel GTV (until December 31, after one year and six months). It took over the timeslot of its former rival Tahanang Pinakamasaya, TAPE Inc.'s final noontime program on GMA during its 29-year run on the network. As a result, its opening theme reverted the pre-2020 lyrics but retained the additional lyrics after its move following its debut.
On June 17, 2024, the show silently began its simulcast on All TV, marking its return to channels 2 and 16 in Mega Manila and regional channels previously held by ABS-CBN until 2020. This occurred nearly two months after ABS-CBN Corporation and All TV's owner, Advanced Media Broadcasting System, signed content agreements to air ABS-CBN programs on All TV.

#### 2025: Sale of studio to Ayala Land

On February 27, 2025, ABS-CBN announced in a disclosure to the Philippine Stock Exchange that it will sell most of the Broadcast Center to Ayala Land for redevelopment, pending regulatory approval, while retaining 1.4 hectares of the property (primarily the ELJ Communications Center) where it will consolidate its operations along with its already built soundstages, post-production and production facility at the Horizon PEZA IT Park in San Jose del Monte, Bulacan. The studio of It's Showtime is among the studios included in the sale.

## Hosts
### Current hosts

* Vhong Navarro (since 2009)
* Anne Curtis (since 2009)
* Vice Ganda (since 2009)
* Teddy Corpuz (since 2009)
* Jugs Jugueta (since 2009)
* Karylle (since 2011)
* Jhong Hilario (since 2012)
* Ryan Bang (since 2012)
* Amy Perez (since 2016)
* Ion Perez (since 2018)
* Jackie Gonzaga (since 2018)
* Kim Chiu (since 2020)
* Ogie Alcasid (since 2021)
* MC "Muah" Calaquian (since 2022)
* Lassy Marquez (since 2022)
* Cianne Dominguez (since 2022)
* Darren Espanto (since 2024)

### Featuring
#### Current co-hosts

* Bela Padilla (since 2017)

#### Also featuring

* It's Showtime Kids (also called as Batang Cute-Po and/or KaraoKids) (since 2023)
** Argus Aspiras (from Isip Bata)
** Arianah Kelsey "Yes Girl" Lasam (from Mini Miss U 2023; grand winner)
** Briseis Ericka Quijano (from Mini Miss U 2023)
** Enicka Xaria Orbe (from Mini Miss U 2023)
** Imogen Cantong (from Isip Bata)
** Jaze Capili (from Isip Bata)
** Kiarah Ayesha Bajeta (from Hulanino)
** Princess Kathryn "Kulot" Caponpon (from Isip Bata)
** Stephen Paul Rustia (from Showing Bulilit)
* Baby Dolls (since 2023)
** Mary Delle Cascabel (from Girl on Fire; grand winner)
** Chole Florendo (from Girl on Fire)
** Kim Tubiano (from Girl on Fire)
** Ina Ortega (from Girl on Fire)
** Eriel Reyes (from Girl on Fire)
** Arianne dela Cruz (from Girl on Fire)
** Jelai Ahamil (from Girl on Fire)
** Jubilyn "Juby" Sabino (from Showtime Sexy Babe)
** Johaira Moris (from Showtime Sexy Babe)

### Showtime Online Ü hosts

The following are the current hosts of the show's online show, Showtime Online Ü:
* AC Soriano (since 2023)
* Anne Tenorio (from Tawag ng Tanghalan)
* Anthony Castillo (from Tawag ng Tanghalan)
* Eris Aragoza (from BidaMan)
* Jannah Alanise Chua (from Expecially for You; since 2024)
* Jennifer Catayong a.k.a. Nicki Morena (from Kalokalike: Face 2, grand winner; since 2023)
* JM Dela Cerna (from Tawag ng Tanghalan; Duets grand winner)
* John Raspado (from I Am PoGay; from 2026)
* Lorraine Galvez (from Tawag ng Tanghalan)
* Mackie Empuerto (from Tawag ng Tanghalan Kids; since 2024)
* Marielle Montellano (from Tawag ng Tanghalan; Duets grand winner)
* Sheena Belarmino (from Tawag ng Tanghalan Kids; since 2024)
* Wize Estabillo (from BidaMan)

## Show segments

As of March 10, 2025, the show currently airs two segments: Ansabe and Tawag ng Tanghalan: All-Star Grand Resbak 2025. Sine Mo 'To is currently on hiatus, and may possibly return in future episodes.

### Annual segments
#### Magpasikat

Magpasikat (lit. 'Show-Off') is the annual talent competition for all the hosts of It's Showtime. It is usually held either a week before the show's anniversary date, October 24, or during the week itself (although the 2021 to 2023 editions were held in November). The performances are evaluated by a special panel of hurados (judges).

### Current segments
#### FUNanghalian

FUNanghalian is a segment wherein the hosts play games. This is the second iteration of the segment that first premiered in 2018. FUNanghalian premiered on October 30, 2023 with the segment Tumpakners. As of February 11, 2025, eight games have debuted: namely, Tumpakners, MeChoose MeChoose, KaraoKids, Showing Bulilit, Bata Bata Pick, Act Lang 'To!, Hulanino, and Ansabe.
As of February 2025, the segment currently airs Ansabe.

##### Ansabe

Ansabe (a play on the Filipino phrase "Ano'ng sabe?" or "What did you say?") is a guessing game where players attempt to guess a set of words based on mouth movements. The original hosts included Kim Atienza as Minister Kim Chi, Ryan Bang as Prince Bang Hyun Sung, and Jhong Hilario as Lee Min Jhong. Similar to Hulanino, this segment debuted in 2015 and originally featured celebrity guests as players.
In this iteration, all hosts, including the Showtime Kids, will be divided into three groups: Teams A, B, and C. Each group will have a designated leader and a "BuliLip (Bulilit Lip) Reader", who will be responsible for guessing a set of five words. These words will be read individually by five team members. The "BuliLip Reader" and will be placed far from the other hosts. Each game lasts for two minutes. Every correct guess earns ₱5,000 for the studio audience. The winning group is determined by the highest number of correct answers, with the fastest time to guess the first word serving as the tiebreaker if two or all three groups are tied. Lastly, the group with the worst performance of the day receives a punishment.
Beginning February 13, 2025, the hosts were required to select two Showtime Kids at random, with the first assigned the "BuliLip Reader" and the second as their "Bulilit Member". They would still need to choose their sequence and set of words.

#### Tawag ng Tanghalan

Tawag ng Tanghalan is an amateur singing competition that aired on the ABS-CBN network from 1953 to 1972. It was first revived on March 8, 1987, and lasted until November 26, 1989. It was once again revived as a segment of the show on January 2, 2016, and has since produced fourteen seasons: eight regular seasons, two kids seasons, and four special seasons. Tawag ng Tanghalan is the show's longest-running segment, airing every day since its return in January 2016.
A second all-star season, titled as All-Star Grand Resbak 2025, premiered on March 10, 2025, replacing Hide and Sing.

### Former segments

The following segments were aired in the show in the past years:

#### Former FUNanghalian segments

List of former FUNanghalian segments :
| Segment | Date appeared | Description |
| Tumpakners | October 30, 2023 – January 5, 2024 | In Tumpakners, the hosts are split into two groups, and each group must have a pair representative and that pair is given a category to match while being placed on the other's back. Once the hosts give their signal for the pair to answer, they must face each other and say their answers out loud. For instance, if a group's category is "sour soups," and the pairs of the current group in play say "sinigang" out loud, their answers are valid and the group will receive one point. Each group plays a turn at playing. The first team to score three points wins the game for the day and are tasked to award ₱10,000 to two pairs of the audience who is chosen at random, which are also tasked to play the game. In rare cases, the group with one point will be automatically declared winners for that day, and one pair will be selected to win the cash prize if the segment goes over time. Meanwhile, if both teams do not win, the hosts are required to award ₱5,000 to a random audience member. This segment was also used as the basis for the elimination round on the segment MeCHOOSE-MeCHOOSE. |
| MeCHOOSE-MeCHOOSE | November 18, 2023 – January 5, 2024 | MeCHOOSE-MeCHOOSE (stylized as meCHOOSE-meCHOOSE) is a game where a lucky player can win as much as ₱100,000 through chance and luck. It is the successor of RamPanalo. This segment debuted on November 18, 2023. This game is divided into two rounds: the elimination round and jackpot round. Elimination Round: Selected hosts, including those from Showtime Online Ü, choose participants from a specific community for the game Tumpakners. Participants select envelopes containing the names of hosts and pair up, standing back-to-back. When signaled by the hosts, pairs face each other and respond to assigned categories. Correct answers make contestants eligible for the jackpot round, where the last remaining pair competes. If a contestant is eliminated, they still receive ₱1,000 for participating. This will go on until there is just one person left in the elimination round; that person will then move on to the jackpot round. Jackpot Round: Similar to Eat Bulaga's "Laban o Bawi" segment, there are two sets of boxes: the first set consists of five boxes containing numbers 2, 4, 6, 8, or 10, representing the potential value the player can win. The second set contains four boxes with zeros, and the contestant must select one box from the first set to pair with the second set. After the selection, the five boxes are shuffled randomly at the back of the stage. Following the shuffle, the contestant's task is to position the chosen box they think contains the even numbers, whether it holds 2, 4, 6, 8, 10, or possibly zero, on the left side. Subsequently, all boxes are opened one by one, beginning from the far right to the left. For instance, if the box with the non-zero value '2' is on the far left side, while all four zeros are on the right, the contestant wins ₱20,000. The minimum prize the contestant can take home is ₱2, while the maximum is ₱100,000. |
| KaraoKids | January 6, 2024 – January 11, 2025 | KaraoKids (a portmanteau of the words "karaoke" and "kids") is a game where players try to guess songs. Each day, four to five pairs of hosts will attempt to guess songs with the help of the kids from the group Batang Cute-Po, from the show's ongoing segment Isip Bata, as well as Mini Miss U grand winner Arianah Kelsey "Yes Girl" Lasam (known mononymously as "Kelsey") and finalists Enicka Xaria Orbe (known monomymously as "Enicka") and Briseis Ericka Quijano (known mononymously as "Briseis"), who will sing their assigned song while wearing headphones. In the initial format, each pair will be tasked with selecting their kiddie partner from a fish bowl, and then guessing those songs while the kids sing their assigned song through headphones using a time-to-beat elimination; each pair will have two minutes to guess their assigned songs. The first pair establishes the time limit to be met by the second pair, and so on. If that pair is not defeated by the next pair, it will remain the current pair eligible to compete in the jackpot round. If there is a tie or more, the group that guessed their first song title the earliest will advance to the jackpot round. If there is a tie or more, the group with the earliest time to guess their first song title will proceed to the jackpot round, where the pair will receive ₱10,000. In the jackpot round, the winning pair can win up to ₱25,000 by correctly guessing their three assigned song titles. Each set has a range of prizes to be won, with the first song being easy and worth ₱5,000, the second being medium and worth ₱10,000, and the third being hard and worth ₱15,000. The pair will have two minutes to guess the song title; if they don't know it, they can pass and return to the song if there is still time. Take note that each song title will be sung by a different Batang Cute-Po member. A new format was introduced featuring five pairs of hosts: each pair has one minute to guess songs performed by a KaraoKids member. Successfully identifying a song title earns the pair one point. The first pair to accumulate three points (decreased to two points from March 18, 2024 onwards) will advance to the jackpot round and will be given ₱10,000. In the jackpot round, the pair has a chance to win a grand prize of ₱50,000. The winning pair must guess three sets of song titles. Each set offers varying prize amounts, with the first song valued at ₱10,000. This song will be sung by a single KaraoKid member. The second song is worth ₱15,000, and it will be sung by two KaraoKids members. Lastly, the third song is valued at ₱25,000; it will be sung by all three KaraoKids members. The pot won for the day will be either randomly distributed to people with specific jobs (such as street sweepers, car mechanics, etc.) outside the studio, known as a "random act of kindness"; it will be assigned randomly to one host and broadcast on the next episode. Otherwise, the pot may be divided among a set number of people in the audience. |
| Showing Bulilit | April 29, 2024 – January 17, 2025 | Showing Bulilit is based on both the kids' comedy show Goin' Bulilit and the former It's Showtime segment "Sine Mo 'To". The game is divided into two rounds: in the first round, six pairs of hosts are tasked with guessing what movie, television series or theater play (either English or Filipino) the Showtime Kids are reenacting, with the host(s) providing a hint beforehand. The first pair to receive two points wins the round, receives an initial cash prize of ₱25,000, and advances to the jackpot round, where the winning pair must guess three original speakers of the kids' assigned monologues in one minute to win ₱50,000. |
| Bata Bata Pick! | July 30, 2024 – January 25, 2025 | Bata-Bata Pick! (a portmanteau of the words "bata", meaning child and "bato bato pick", Filipino for rock paper scissors) is a segment similar to the previous segment "Mas Testing". In this segment, a group of players will compare two kids to see who performs best in a challenge given by the hosts. Each episode will feature three pairs playing together. There are two roles: the main player, who selects the kid they believe will excel in the challenge, and the alay (companion), who accompanies the player in case of punishment. After selecting the alay, the player chooses between two kids they think will perform the best in the challenge (e.g., flying a paper plane the farthest or singing "Happy Birthday" the longest). If both the player and the alay correctly guess the top-performing kid, they win ₱10,000 that will be given to the studio audience. If the pair guesses incorrectly, the alay will receive a punishment, and the prize will not be given to the studio audience. If there are no winning pairs for the day, the three losing pairs must donate ₱10,000 to the studio audience. Meanwhile, if all of the pairs escape punishment for the day, all hosts are eligible for that day's punishment. |
| Act Lang ‘To! | January 6, 2025 | Act Lang ‘To! (lit. 'This is just an act!') is a new game segment where a group of players must guess which one among three hosts is actually experiencing a specific challenge, such as sitting on a block of ice, stepping on a boot filled with slime, or holding a live cockroach. The game consists of three rounds, each featuring a different set of three pre-selected hosts facing unique challenges. During the challenge, all hosts must convincingly pretend they are the ones enduring the task, aiming to mislead the players. After the players make their guess, the hosts reveal the truth by declaring, “Act lang ‘to!” if they were faking it. For every correct guess, ₱10,000 is added to the prize pot for the audience. If no money is earned, a fixed cash prize of ₱10,000 will be divided equally among a select group of audience members. |
| Hulanino | 2015 (first iteration) January 27, 2025 – February 10, 2025 (second iteration) | Hulanino (a portmanteau of the Filipino words hula, meaning "guess," and anino, meaning "shadow") is a guessing game segment where the hosts — or originally, celebrity contestants — must determine what the shadow is trying to convey. This segment debuted in 2015 and originally featured celebrity guests as players. In the game, two groups, each led by a team captain, compete to guess five actions provided by their team. Team members act out the actions behind a screen, using only their shadows, while one member is tasked with guessing. Each game lasts for two and a half minutes (three for the first episode), and for every correct answer, a cash prize of ₱5,000 is awarded to the studio audience, with a maximum prize of ₱25,000. The winning group is determined by the number of correct answers and the fastest time to guess their last word if both groups are tied. The introduction of new mechanics took place on February 5, 2025. A primary host and a Showtime Kids member will be assigned to each team. While the children guess what the hosts are acting out, the main host will describe what the other hosts are acting out. The shadow cannot be seen by the Showtime Kid. |
| Quiz Vee | March 4-11, 2025 | Quiz Vee is a quiz segment wherein Vice Ganda asks trivia questions to the Madlang People about general information and current events. The audience gets prize money (usually ₱2,000) if the audience answers their assigned question correctly. |

#### Sine Mo 'To

Sine Mo 'To (abbreviated as SMT) is a sketch comedy segment that mocks a variety of issues, unique storylines, and characters. Every day, at least two to three audience members are chosen to perform in the skits. At the end of the segment, these participants are awarded a cash prize based on their performance. The segment ran from 2012 to 2017 and was eventually moved to the show's YouTube account as Sine Mo 'To: Online Na 'To! hosted by a variety of Hashtags group members. The second revival started on March 4 to 8, 2025, replacing an unknown and unnamed segment that was supposed to air the previous day, and was replaced by Tawag ng Tanghalan: All-Star Grand Resbak 2025. Sine Mo 'To may possibly return in future episodes.
List of Sine Mo 'To stories :
| No. | Story | Running dates | Parody | Guest stars |
| 1 | "Soafer Latina: Ang Bagong Soafer Hero" (Soafer Latina: The New Soap-er Hero) | March 4–8, 2025 (2025-03-04 – 2025-03-08) | Phrase "Sobrang Latina!", meaning super pretty My Love Will Make You Disappear Team Payaman | Arman Salon |

#### Hide and Sing

Hide and Sing was a mystery game show in which a celebrity guest plays detective, attempting to determine which of three completely covered-up singers is the true celebrity singer. This segment debuted in October 2020 until May 2021. It returned on January 20, 2025, and ended on March 8, 2025.
The game is played in two rounds: the first round, called "KanTaguan," where all the singers perform a single song together, and the second round, named "Tagong Kampeon," where each singer performs their individual song. During each round, the co-hosts, celebrity guest, and their chosen studio audience member may interrogate the singers, with their voices altered when they speak normally.
After both rounds are completed, the celebrity guest and their audience companion must choose the hidden singer they believe to be the celebrity singer of the day. If they guess correctly, the studio audience member receives ₱5,000. Additionally, if they identify the celebrity singer by name, they will receive an extra ₱5,000. If they fail to guess, the studio audience member will still receive a gift pack from the show.

#### Unnamed segment

A dating game segment was supposed to air on March 3, 2025, set to replace Showtime Sexy Babe 2025. Auditions for this segment began on February 26, 2025, and are open to aspiring contestants aged 18 and above who are single. Applicants must bring a companion and share their story about why they remain single to this day. This segment was expected to be the successor to the reality dating game show Expecially for You. This segment was later shelved due to unknown reasons and was replaced by the revival of Sine Mo 'To. It is currently unknown if this segment will return in future episodes.

#### Showtime Sexy Babe 2025

The beauty pageant competition Showtime Sexy Babe returned for its second season in 2025, with auditions opening on January 11. This competition is open to girls, transgenders, and bisexuals between the ages of 18 and 28, who are confidently beautiful regardless of their appearance, body type, size, or flaw. This segment debuted in December 2021, and Sam Coloso won the season. It is also notable for Cianne Dominguez, who was a semifinalist and later became one of the show's main hosts; Jubilyn Sabino and Johaira Moris, who were both grand finalists, later became members of Showtime Baby Dolls. The segment returned on January 20, 2025, and ended on March 1, 2025 with Zeah Pala as the season's grand winner.

#### And the Breadwinner Is...

And the Breadwinner Is... was a game show that is similar to the segment TrabaHula and is named after the family comedy-drama film of the same name by Vice Ganda that also served as a promotion for the film, debuted on November 25, 2024, replacing Kalokalike: Face 4, and ended on January 2025.

#### Kalokalike: Face 4

Season four of the impersonation talent show Kalokalike, dubbed as "Kalokalike: Face 4", premiered on September 2, 2024 and ran until November 23, 2024. This marked the return of the segment almost ten years since its last season in 2013. At the end of the season, Vyan Dela Cruz, who impersonated singer KZ Tandingan, was crowned the fourth "Ultimate Kalokalike", besting 15 other grand finalists.
Kalokalike had already aired three seasons since its debut in 2013. The competition had three winners: Jonathan Garcia as actor Christopher de Leon, Jennifer Catayong (a.k.a. Nicki Morena) as rapper Nicki Minaj, and Daniel Aliermo as It's Showtime host and comedian Vice Ganda.

#### Throwbox

Throwbox was a game show that premiered on September 7, 2024. In "Throwbox," players have the opportunity to "go back in time" by answering trivia questions about different decades, ranging from the 1970s to the 2010s. The game consists of two parts: an elimination round and the main gameplay.
In the elimination round, a group of ten players each selects one of ten colored boxes. The objective is to pick the correct box containing a star and confetti (later replaced by a picture of a specific It's Showtime host). The player who selects this box advances to the main round and instantly receives ₱10,000, while those who do not select the correct box receive ₱1,000 for participation.
Before the main game begins, the advancing player must set aside half of their ₱10,000 as savings and risk the other half as the initial stake. The hosts then introduce ten boxes, each featuring a question related to a specific year and a corresponding cash amount. For example, a box marked "1989" may be worth ₱15,000. The player is required to choose five out of the ten boxes. Each box contains a question with three multiple-choice answers. If the player answers correctly, the cash value of the box is added to their bank; if incorrect, the same amount is deducted.
After playing and answering questions from five boxes, the contestant has a chance to either double, triple, halve, or even lose their banked money in the "Super Box" round, which features a different question and year category. Before this round begins, the contestant must choose between two options: "Doble o Kalahati" (Double or Half) or "Triple o Sawi" (Triple or Nothing). In "Doble o Kalahati", a correct answer doubles the contestant's bank, while an incorrect answer reduces it by half. In "Triple o Sawi" a correct answer triples the bank, but an incorrect answer results in losing all the money. The "Super Box" question contains four multiple-choice answers.

#### Expecially for You

Expecially for You (stylized as "eXpecially for you" and "EXpecially for You") was a reality dating segment that premiered on December 4, 2023 and ended on September 21, 2024, replacing the dance competition segment It's Showdown. The segment's name is a pun on Kylie Minogue and Jason Donovan's song Especially for You, as well as the word "ex," which refers to a previous relationship. In rare instances, if a searcher's ex isn't on the show, they may be joined by a close friend or relative. This segment was open to people of all genders aged 18 and up. Auditions were open to: any couple can audition for the show, but they must have broken up and be on good terms; and to audition as a searchee, any civilian who is single and "ready to mingle" regardless of gender can do so. The segment was replaced by Kalokalike: Face 4.

#### It's Showdown

It's Showdown was a dance competition that premiered from October 30 to December 2, 2023, replacing Mini Miss U. The competition features the so-called "Classic Showtime" format: dance groups from around the Philippines battle and show off their dance skills in the "Showdance Arena" vying to become the segment's grand champion. It is open to all dance groups: all boys, all girls, all LGBTQ+, or mixed, and all ages 16 and up. At the end of the competition, Fresno Style PH was crowned the grand champion, with United Alliance in second place, and AMK Rock Nation coming in third place. The segment was replaced by Expecially for You.

#### Mini Miss U

Mini Miss U was a beauty pageant competition for kids aged 8 years old and below. Mini Miss U was first aired on January 6, 2020 but was cancelled following the COVID-19 pandemic and the ABS-CBN shutdown. Auditions for this segment was held starting on June 7, 2023. The segment then returned on June 19, 2023 and ran until October 28, 2023, where Arianah Kelsey Lasam was named the winner. She later became a member of Showtime Kids together with Enicka Xaria Orbe and Briseis Ericka Quijano who also became grand finalists after their respective stints in the competition.

## Reception
### Accolades

| Year | Award | Category | Nominated artist / work | Result |
| 2010 | 24th PMPC Star Awards for Television | Best Talent Search Program | It's Showtime | Won |
| 2010 | 24th PMPC Star Awards for Television | Best Talent Search Program Host | Kim Atienza, Anne Curtis, Vice Ganda, and Vhong Navarro | Nominated |
| 2011 | 25th PMPC Star Awards for Television | Best Talent Search Program | It's Showtime | Won |
| 2011 | 25th PMPC Star Awards for Television | Best Talent Search Program Host | Kim Atienza, Teddy Corpuz, Billy Crawford, Anne Curtis, Vice Ganda, Jugs Jugueta, Karylle, and Vhong Navarro | Nominated |
| 2012 | 2nd EdukCircle Awards | Best TV Comedian | Vice Ganda | Won |
| 2012 | 8th USTv Student's Choice Awards | Best Reality Show | It's Showtime | Won |
| 2012 | 34th Catholic Mass Media Award | Best Entertainment Program | It's Showtime | Nominated |
| 2012 | 26th PMPC Star Awards for Television | Best Reality and Game Show | It's Showtime | Won |
| 2012 | 26th PMPC Star Awards for Television | Best Reality and Game Show Host | Kim Atienza, Ryan Bang, Teddy Corpuz, Billy Crawford, Anne Curtis, Vice Ganda, Coleen Garcia, Jhong Hilario, Jugs Jugueta, Karylle, Vhong Navarro, and Joy Rendon | Won |
| 2013 | 4th Golden Screen TV Awards | Outstanding Variety Program | It's Showtime | Nominated |
| 2013 | 4th Golden Screen TV Awards | Outstanding Female Host in a Musical or Variety Program | Anne Curtis | Nominated |
| 2013 | 4th Golden Screen TV Awards | Outstanding Female Host in a Musical or Variety Program | Karylle | Nominated |
| 2013 | 4th Golden Screen TV Awards | Outstanding Male Host in a Musical or Variety Program | Vice Ganda | Nominated |
| 2013 | 9th USTv Student's Choice Awards | Best Variety Show | It's Showtime | Won |
| 2013 | 9th USTv Student's Choice Awards | Best Variety Show Host | Anne Curtis | Won |
| 2013 | 27th PMPC Star Awards for Television | Best Variety Show | It's Showtime | Won |
| 2013 | 27th PMPC Star Awards for Television | Best Female TV Host | Anne Curtis | Won |
| 2013 | 27th PMPC Star Awards for Television | Best Female TV Host | Karylle | Nominated |
| 2013 | 27th PMPC Star Awards for Television | Best Male TV Host | Billy Crawford | Won |
| 2013 | 27th PMPC Star Awards for Television | Best Male TV Host | Vice Ganda | Nominated |
| 2013 | 27th PMPC Star Awards for Television | Best Male TV Host | Vhong Navarro | Nominated |
| 2014 | 5th Golden Screen TV Awards | Outstanding Variety Program | It's Showtime | Nominated |
| 2014 | 5th Golden Screen TV Awards | Outstanding Female Host in a Musical or Variety Program | Anne Curtis | Won |
| 2014 | 5th Golden Screen TV Awards | Outstanding Female Host in a Musical or Variety Program | Karylle | Nominated |
| 2014 | 5th Golden Screen TV Awards | Outstanding Male Host in a Musical or Variety Program | Vice Ganda | Nominated |
| 2014 | 5th Golden Screen TV Awards | Outstanding Male Host in a Musical or Variety Program | Vhong Navarro | Nominated |
| 2014 | 4th EdukCircle Awards | Best TV Comedian | Vice Ganda | Won |
| 2014 | 4th Yahoo! OMG Awards | Best Male TV Host | Vhong Navarro | Won |
| 2014 | 4th Yahoo! OMG Awards | Best Female TV Host | Karylle | Nominated |
| 2014 | 4th Yahoo! OMG Awards | Love Team of the Year | Vice Ganda and Karylle | Won |
| 2014 | 28th PMPC Star Awards for Television | Best Variety Show | It's Showtime | Won |
| 2014 | 28th PMPC Star Awards for Television | Best Female TV Host | Anne Curtis | Nominated |
| 2014 | 28th PMPC Star Awards for Television | Best Male TV Host | Billy Crawford | Nominated |
| 2014 | 28th PMPC Star Awards for Television | Best Male TV Host | Vice Ganda | Won |
| 2015 | 5th EdukCircle Awards | Best TV Personality in Comedy | Vice Ganda | Won |
| 2015 | 6th Golden Screen TV Awards | Outstanding Variety Program | It's Showtime | Nominated |
| 2015 | 6th Golden Screen TV Awards | Outstanding Female Host in a Musical or Variety Program | Anne Curtis | Nominated |
| 2015 | 6th Golden Screen TV Awards | Outstanding Female Host in a Musical or Variety Program | Karylle | Nominated |
| 2015 | 6th Golden Screen TV Awards | Outstanding Male Host in a Musical or Variety Program | Billy Crawford | Nominated |
| 2015 | 6th Golden Screen TV Awards | Outstanding Male Host in a Musical or Variety Program | Vice Ganda | Won |
| 2015 | 6th Golden Screen TV Awards | Outstanding Male Host in a Musical or Variety Program | Vhong Navarro | Nominated |
| 2015 | 2nd Paragala Central Luzon Media Awards | Best Variety Show | It's Showtime | Won |
| 2015 | 2nd Paragala Central Luzon Media Awards | Best Male TV Host | Vice Ganda | Won |
| 2015 | 11th USTv Student's Choice Awards | Best Variety Show | It's Showtime | Won |
| 2015 | 29th PMPC Star Awards for Television | Best Musical Variety Show | It's Showtime | Nominated |
| 2015 | 29th PMPC Star Awards for Television | Best Female TV Host | Anne Curtis | Won |
| 2015 | 29th PMPC Star Awards for Television | Best Male TV Host | Billy Crawford | Nominated |
| 2015 | 29th PMPC Star Awards for Television | Best Male TV Host | Vice Ganda | Won |
| 2016 | 6th EdukCircle Awards | Most Outstanding TV Personality in Comedy | Vice Ganda | Won |
| 2016 | Golden Laurel Lyceans' Choice Media Awards | Best Noontime Show | It's Showtime | Won |
| 2016 | 2nd Aral Parangal Awards of the Young Educators' Council of SOCKSARGEN (YECS) | Best TV Variety Show | It's Showtime | Won |
| 2016 | 12th USTv Student's Choice Awards | Best Variety Show | It's Showtime | Nominated |
| 2016 | 12th USTv Student's Choice Awards | Best Female Show Host | Anne Curtis | Won |
| 2016 | 30th PMPC Star Awards for Television |
| 2016 | 30th PMPC Star Awards for Television | Best Variety Show | It's Showtime | Nominated |
| 2016 | 30th PMPC Star Awards for Television | Best Female TV Host | Anne Curtis | Won |
| 2016 | 30th PMPC Star Awards for Television | Best Female TV Host | Karylle | Nominated |
| 2016 | 30th PMPC Star Awards for Television | Best Female TV Host | Amy Perez | Nominated |
| 2016 | 30th PMPC Star Awards for Television | Best Male TV Host | Billy Crawford | Nominated |
| 2016 | 30th PMPC Star Awards for Television | Best Male TV Host | Vice Ganda | Nominated |
| 2016 | 30th PMPC Star Awards for Television | Best New Male TV Personality | Nikko Natividad | Nominated |
| 2016 | 30th PMPC Star Awards for Television | Best New Female TV Personality | Miho Nishida | Nominated |
| 2017 | 1st Gawad Lasallianeta | Most Outstanding Noontime Show | It's Showtime | Won |
| 2017 | 7th EdukCircle Awards | Best Female Variety Show Host | Anne Curtis | Won |
| 2017 | 7th EdukCircle Awards | Most Outstanding TV Personality in Comedy | Vice Ganda | Won |
| 2017 | 3rd RAWR Awards | Trending Show of the Year | It's Showtime | Won |
| 2017 | 31st PMPC Star Awards for Television | Best Variety Show | It's Showtime | Nominated |
| 2017 | 31st PMPC Star Awards for Television | Best Female TV Host | Anne Curtis | Nominated |
| 2017 | 31st PMPC Star Awards for Television | Best Female TV Host | Nadine Lustre | Nominated |
| 2017 | 31st PMPC Star Awards for Television | Best Female TV Host | Amy Perez | Nominated |
| 2017 | 31st PMPC Star Awards for Television | Best Male TV Host | Billy Crawford | Nominated |
| 2017 | 31st PMPC Star Awards for Television | Best Male TV Host | Vice Ganda | Won |
| 2018 | 4th RAWR Awards | Favorite Group of the Year | Hashtags | Won |
| 2018 | 4th RAWR Awards | Trending Show of the Year | It's Showtime | Won |
| 2018 | 32nd PMPC Star Awards for Television | Best Variety Show | It's Showtime | Nominated |
| 2018 | 32nd PMPC Star Awards for Television | Best Female TV Host | Anne Curtis | Nominated |
| 2018 | 32nd PMPC Star Awards for Television | Best Female TV Host | Amy Perez | Nominated |
| 2018 | 32nd PMPC Star Awards for Television | Best Male TV Host | Vice Ganda | Nominated |
| 2018 | 32nd PMPC Star Awards for Television | Best Male TV Host | Vhong Navarro | Nominated |
| 2018 | 32nd PMPC Star Awards for Television | Best New Male TV Personality | Greg Hawkins | Nominated |
| 2018 | 32nd PMPC Star Awards for Television | Best New Male TV Personality | Wilbert Ross | Nominated |
| 2018 | 32nd PMPC Star Awards for Television | Best New Female TV Personality | Jackie Gonzaga | Nominated |
| 2019 | 2nd Gawad Lasallianeta | Most Outstanding Variety Show | It's Showtime | Won |
| 2019 | 9th EdukCircle Awards | Best Female Noontime Show Host | Anne Curtis | Won |
| 2019 | 9th EdukCircle Awards | Best Male Noontime Show Host | Vice Ganda | Won |
| 2019 | 5th RAWR Awards | Royal Pride Awardee | It's Showtime | Won |
| 2019 | 5th RAWR Awards | Breakthrough Artist of the Year | Ion Perez | Won |
| 2019 | 33rd PMPC Star Awards for Television | Best Variety Show | It's Showtime | Nominated |
| 2019 | 33rd PMPC Star Awards for Television | Best Female TV Host | Anne Curtis | Won |
| 2019 | 33rd PMPC Star Awards for Television | Best Female TV Host | Amy Perez | Nominated |
| 2019 | 33rd PMPC Star Awards for Television | Best Male TV Host | Vice Ganda | Won |
| 2020 | 3rd Gawad Lasallianeta | Most Outstanding Musical/Variety Show and Hosts | It's Showtime | Won |
| 2020 | 6th RAWR Awards | Trending Show of the Year | It's Showtime | Won |
| 2020 | 7th Paragala Central Luzon Media Awards | Best Noontime Show | It's Showtime | Won |
| 2021 | 7th RAWR Awards | Favorite TV Host of the year | Vice Ganda | Won |
| 2021 | 34th PMPC Star Awards for Television | Best Variety Show | It's Showtime | Won |
| 2021 | 34th PMPC Star Awards for Television | Best Female TV Host | Anne Curtis | Nominated |
| 2021 | 34th PMPC Star Awards for Television | Best Female TV Host | Karylle | Nominated |
| 2021 | 34th PMPC Star Awards for Television | Best Female TV Host | Amy Perez | Won |
| 2021 | 34th PMPC Star Awards for Television | Best Male TV Host | Vice Ganda | Won |
| 2021 | 34th PMPC Star Awards for Television | Best New Male TV Personality | Dan Delgado | Nominated |
| 2021 | 34th PMPC Star Awards for Television | Best New Male TV Personality | Wize Estabillo | Nominated |
| 2021 | 34th PMPC Star Awards for Television | Best New Male TV Personality | Jin Macapagal | Nominated |
| 2021 | 34th PMPC Star Awards for Television | Best New Male TV Personality | Ron Macapagal | Nominated |
| 2022 | 4th Gawad Lasallianeta | Most Outstanding Talent Competition | Tawag ng Tanghalan | Won |
| 2022 | 4th Gawad Lasallianeta | Most Outstanding Entertainment Show Host | Vice Ganda | Won |
| 2022 | 4th Gawad Lasallianeta | Most Effective Male Comedian | Vice Ganda | Won |
| 2022 | 19th Gawad Tanglaw Awards | Best Variety Program | It's Showtime | Won |
| 2022 | 6th GEMS Awards | Best TV Program Host | Ogie Alcasid | Won |
| 2023 | 35th PMPC Star Awards for Television | Best Variety Show | It's Showtime | Nominated |
| 2023 | 35th PMPC Star Awards for Television | Best Female TV Host | Kim Chiu | Won |
| 2023 | 35th PMPC Star Awards for Television | Best Female TV Host | Karylle | Nominated |
| 2023 | 35th PMPC Star Awards for Television | Best Female TV Host | Amy Perez | Nominated |
| 2023 | 35th PMPC Star Awards for Television | Best Male TV Host | Vice Ganda | Nominated |
| 2023 | 5th Gawad Lasallianeta | Most Outstanding Variety Show | It's Showtime | Won |
| 2023 | 5th Gawad Lasallianeta | Most Outstanding Variety Show Host | Anne Curtis | Won |
| 2023 | 6th Golden Laurel Media Awards | Best Variety Show | It's Showtime | Won |
| 2023 | 6th Golden Laurel Media Awards | Breakthrough Batangueño Social Media Child Personality | Princess Kathryn "Kulot" Caponpon | Won |
| 2023 | 20th Gawad Tanglaw Awards | Best Variety Show | It's Showtime | Won |
| 2023 | Anak TV Seal Awards | Household Favorite Program for Television | It's Showtime | Won |
| 2024 | 6th Gawad Lasallianeta | Most Outstanding Variety Show | It's Showtime | Won |
| 2024 | 6th Gawad Lasallianeta | Most Outstanding Male Entertainment Show Host | Vice Ganda | Won |
| 2024 | 6th Gawad Lasallianeta | Most Outstanding Female Entertainment Show Host | Anne Curtis | Won |
| 2024 | Platinum Stallion National Media Awards | Best Variety Show | It's Showtime | Won |
| 2024 | Perpetualites’ Choice Awards 2024 | Best Noontime Variety Show Host | Vice Ganda | Won |
| 2024 | Perpetualites’ Choice Awards 2024 | Best Noontime Variety Show | It's Showtime | Won |

### Ratings

Showtime debuted on its pre-noontime slot on October 24, 2009, with a 14.0% national TV rating based on Kantar Media Philippines, and then moved on the noontime slot from October 2010 to February 2011. Its immense popularity ended the dominance of talk show SiS on its timeslot. GMA Network replaced SiS with Diz Iz It!, a competition similar to Showtime, but it was cancelled after five months.
Showtime's first grand finals held in July 2010 received a 35% national TV rating, beating the 8.9% rating of Diz Iz It! and 13.7% of Eat Bulaga! The second grand finals held in December 2010 scored a 23.4% national TV rating against Eat Bulaga!'s 17.4%. The third grand finals in May 2011 also delivered a rating of 21.3% versus Eat Bulaga!'s 17%.
Showtime again moved to the noontime slot for the second and current time on February 6, 2012, after one year and the show's one week hiatus (now using its current name It's Showtime), with a 13.6% national rating. The episode received an overall 16.3% rating when the viewership numbers from Studio 23 were added. Initially placing behind Eat Bulaga!, the show's rating peaked to a 20.9% national rating during the finals of the "Bida Kapamilya" segment and its third anniversary week-long celebration.
The finals of the Kalokalike segment in June 2013 garnered a 26.8% national TV rating, leaving Eat Bulaga! and Wowowillie with 13.2% and 2.8% ratings, respectively. The finals of the segment's second iteration posted a 21.6% national TV rating, once again beating Eat Bulaga!'s 15.8% and Wowowillie's 2.6%.
It's Showtime continued its dominance in the noontime slot with its fourth anniversary week special held from October 21–26, 2013.
The program faced heavy competition in 2015 when the sixth anniversary special only scored a 10.2% national TV rating, four times behind Eat Bulaga's 40.1%. This is due to the Tamang Panahon special (and the build-up before that), which served as the climax of the then-popular Kalyeserye segment which featured AlDub.
It's Showtime quickly regained its prominence on its time slot when Tawag ng Tanghalan launched in 2016. The program garnered a 33.6% national TV rating during the singing competition's first grand finals, over Eat Bulaga's 11.7%. Tawag ng Tanghalan continued its winning streak during its second-season finale when it posted a national TV rating of 31% against Eat Bulaga's 9.5%. It's Showtime topped the ratings game once again during the first grand finals of Miss Q and A segment on June 30, 2018, with a national TV rating of 28.4% versus Eat Bulaga's 11.1%.
The second Miss Q and A grand finals posted a national TV rating of 27.4%, beating Eat Bulaga's 10.6%, Asawa Ko, Karibal Ko's 13.8%, and Tadhana's 11.3%.
Tawag ng Tanghalan third-season finale posted a national TV rating of 25.8%, beating Eat Bulaga's 10.4% and Hanggang Sa Dulo Ng Buhay Ko's 9.5%.
On January 27, 2024, Tawag ng Tanghalan seventh-season finale posted a national TV rating of 4.8% beating Eat Bulaga's 4.5% and Tahanang Pinakamasaya's 2.7%
On February 7, 2024, It's Showtime achieved a historic victory since the ABS-CBN shutdown with a rating of 4.4% once again beating Eat Bulaga's 3.9% and Tahanang Pinakamasaya's 3.1%.
On March 1 and 2, 2024, It's Showtime once again made victories in the ratings with 4.6% and 5.1% respectively. Thus, beating both Eat Bulaga's 4.1% and 4.7% and the finale of Tahanang Pinakamasaya's 2.9% and 2.8%.
On their GMA Network debut last April 6, It's Showtime achieved 524,294 peak concurrent views online and historic rating victory since the ABS-CBN shutdown with an all-time high rating of 9.7% beating Eat Bulaga's 4.4%.
On June 20 and July 5, 2024, It's Showtime made victories in the ratings with 7.9% and 8.7% respectively once again beating Eat Bulaga's 3.6% and 4.0%.
On July 18, 2024, It's Showtime once again achieved a historic victory since the ABS-CBN shutdown and return to the original frequencies through ALLTV last June 17, with a rating of 9.4% beating Eat Bulaga's 3.8%.

## Controversies

A series of statements by guest judge Rosanna Roces against certain groups during an episode in January 2010 attracted controversy for perceived insensitivity towards teachers. ABS-CBN relieved Roces of her jury duty as a form of self-regulation, but Movie and Television Review and Classification Board (MTRCB) placed the program under a 20-day preventive suspension on January 11, 2010. A placeholder variety show titled Magpasikat was aired in lieu of Showtime; Magpasikat had essentially the same talent show format as Showtime except that the competing groups are composed of celebrities. The suspension only lasted for six days after the Court of Appeals issued a 60-day temporary restraining order against the MTRCB's suspension. Showtime eventually returned on air on January 19, 2010. In March 2010, MTRCB ordered a total one-month suspension of the program because of the incident, including the replacement program Magpasikat. The MTRCB also directed the filing of criminal charges against Florida Tan, ABS-CBN vice-president for programming, and other officers "responsible for the violation." Bong Osorio, head of ABS-CBN's Corporate Communications said that the suspension was not yet final and that they were seeking appeal before the Office of the President. The variety show later on won the case because the MTRCB had not presented new arguments that would justify a reversal of its previous resolution.
The program's dating game segment Nasaan Ka, Mr. Pastillas? drew ire from netizens and women's group Gabriela for "pimping" Angelica Yap, popularly known as Pastillas Girl. The program responded to Gabriela's statement, saying that it is "hurtful and offensive to women like Angelica who has done nothing wrong but to share her story with the hope of getting another shot at love." It also clarified the segment's intent of helping Yap find love and recover from a failed relationship. MTRCB summoned the show's executives to give a list of suggestions on how to improve the segment.
On September 4, 2023, the MTRCB suspended the noontime show over an alleged obscene act by Vice Ganda and Ion Perez in a July 25 episode of the "Isip Bata" segment. However, the show continues to air as their network filed a motion for reconsideration. Atty. Juan Ponce Enrile, Chief Presidential Legal Counsel, criticized what he perceived as an immoral action on part of Vice and Ion. On September 28, the MTRCB denied the motion for reconsideration filed by ABS-CBN and GMA Network, allowing the networks to appeal to the Office of the President within 15 days. On October 6, both GMA and ABS-CBN decided not to appeal to the Office of the President, leaving the program suspended from October 14 to 27. Another variety show, It's Your Lucky Day temporarily took It's Showtime's timeslot during the suspension period.
Teacher Tony Dizon issued an apology after mistakenly stating that Gloria Macapagal Arroyo was the first female president of the Philippines instead of Corazon Aquino on the show's trivia segment Throwbox on September 19, 2024. Acknowledging the backlash and accusations of boastfulness after sharing his academic achievements, Dizon expressed surprise at the mistake, noting the pressure of performing live. In a Facebook video, he emphasized the importance of learning from mistakes and urged the public to understand the challenges of being in the spotlight. Dizon concluded by stating that while criticism is inevitable, how one responds defines their character. The segment later went on hiatus and eventually never returned in future episodes.
On the February 28, 2025 episode of the beauty pageant competition Showtime Sexy Babe 2025, contestant Heart Aquino admitted having limited knowledge about the Commission on Elections (COMELEC) when asked for her message to the poll body, prompting concern from host Vice Ganda. At 20 years old, Aquino also revealed she has not yet voted, drawing public attention. In response, COMELEC Chairperson George Garcia announced that Aquino was invited to the COMELEC office in Manila for voter education. He emphasized that "many young Filipinos may also lack awareness of the poll body's role, and stated that it is COMELEC's duty to address this gap." Garcia expressed hope that educating Aquino could inspire others to become more informed voters. As a response to the incident, It's Showtime re-introduced its quiz segment called "Quiz V" on March 3, 2025, aiming to promote general knowledge and awareness among its audience.

## Soundtrack
### Showtime: The Album

A soundtrack album composed of five music tracks featuring the It's Showtime hosts was released in October 2010.

#### Track listing

All songs produced by DJ M.O.D.

### Isip Bata: The Album

Isip Bata: The Album is a compilation album of eleven music tracks featuring the members of the kiddie group "Batang Cute-Po" (then called Showtime Kids) of the show's children's segment "Isip Bata", consisting of Argus Aspiras, Imogen Cantong, Princess Kathryn "Kulot" Caponpon, Jaze Capili, and Lucas Landicho was released on November 3, 2023. The first five singles off the album (Totoy Bibbo, Clap Clap Clap, Dalandan Shake, Pamela, and Learn the 1, 2, 3) were first released on October 13, 2023.

#### Track listing
## International versions

The show spawned its first international franchise in 2019, titled It's Showtime Indonesia, which premiered from March 25, 2019, until May 9, 2020, on MNCTV. It's Showtime became ABS-CBN's first non-narrative format to be franchised by another country.