# Igor Ivitskiy

Igor Ivitskiy is a Ukrainian PhD mathematician specializing in fluid dynamics, non-Newtonian materials, and advanced computer modeling.
He has authored over 200 scientific publications, patents, and monographs. He has been awarded multiple honors, including the President of Ukraine’s Prize for Young Scientists and recognition as Young Scientist of the Year.
After applying his mathematical expertise to the field of digital marketing, Ivitskiy developed data-driven strategies for Google Ads, culminating in a 1st Place PPC Award (2024) at Europe’s largest all-PPC event.

## Early life and education

Born in Odesa to a military family, Ivitskiy moved to Kyiv with his family in 1994.
In 2012, he graduated from the Kyiv Polytechnic Institute with a master's degree. At the same time, he received a second degree at the National Aviation University, specializing in Computer Systems and Networks. In 2011, Igor Ivitskiy captained the KPI engineering team that won first place at the national stage of the European BEST Engineering Competition and subsequently ranked among the top five teams in the final round in Istanbul, Turkey.

## Academic and scientific career

He continued to explore the mathematical modeling of non-Newtonian fluids and polymer composites, culminating in over 200 scholarly works and more than 50 patents.
His work has been cited over 300 times, with an h-index of 12.
Ivitskiy has served as General Chair, keynote Speaker, and committee Member at numerous international conferences, including International Conference on Cloud Computer, IoT and Intelligence System, ICAMMCE, ISCMRE, Science and Engineering Research Center and others.
In 2018, he was elected to the council of the International Alliance of the Silk Road Universities Association.

## Career in digital marketing

In addition to his work on mathematical modeling, Igor Ivitskiy applied algorithmic methods to web analytics and pay-per-click (PPC) advertising. His extensive research led to speaking engagements at major European and global marketing conferences, including events hosted by Perry Marshall, Hero Conf UK, and ADworld Experience, where his data-driven strategies won him 1st Place at the PPC Award in 2024.
He also spoke at TechXcel: Empowering Innovations and AI in London, presenting strategies for data-driven marketing technologies. Ivitskiy’s techniques have been covered in various media outlets.
As an official Google Partner, he authored the book 19 Google Ads Secrets: Based on $5M in Case Studies and Tests in 2023. and gave interviews to notable American marketers, including Rich Schefren.
In 2020, Ivitskiy launched a YouTube channel for entrepreneurs, and in 2023, introduced a series of free Google Ads courses in collaboration with programs like USAID. His strategies have been featured at business forums and digital marketing summits.

## Awards and honors

* Young Teacher-Researcher (2015–2018)
* Cabinet of Ministers Scholarship for Young Scientists (2016)
* President of Ukraine’s Prize for Young Scientists (2018)
* Kyiv Mayor’s Prize for Outstanding Youth Achievements – Honored for his contributions to the development of Kyiv. (2019)
* Young Scientist of the Year (2020)
* 1st Place PPC Award at Europe’s largest all-PPC event for innovative advertising strategies (2024)