# Times Square Ball

The Times Square Ball is a time ball located in New York City's Times Square. Located on the roof of One Times Square, the ball is a prominent part of a New Year's Eve celebration in Times Square commonly referred to as the ball drop, where the ball descends down a specially designed flagpole, beginning at 11:59:00 p.m. ET, and resting at midnight to signal the start of the new year. In recent years, the ball drop has been preceded by live entertainment, including performances by musicians.
The event was first organized by Adolph Ochs, owner of The New York Times, as an extension to a series of New Year's Eve fireworks displays he held at the building to promote its status as the new headquarters of the Times, while the ball itself was designed by Artkraft Strauss. First held on December 31, 1907, to welcome 1908, the ball drop has been held annually since, except in 1942 and 1943 in observance of wartime blackouts. The event is currently organized by the Times Square Alliance and Countdown Entertainment, a company led by Jeffrey Strauss.
The ball has been updated six times to reflect improvements in lighting technology; the original ball was 5 feet (1.5 m) in diameter, constructed from wood and iron, and illuminated with 100 incandescent light bulbs. By contrast, the current ball is 12 feet (3.7 m) in diameter, and uses over 32,000 LED lamps. Since 1999–2000, the ball has featured an outer surface consisting of triangular panels manufactured by Waterford Crystal, which contain inscriptions and designs representing a yearly theme.
The prevalence of the Times Square ball drop has inspired similar "drops" at other local New Year's Eve events across the country; while some use balls, some instead drop objects that represent local culture or history. The current, sixth version of the ball has been displayed atop One Times Square nearly year-round since 2009; it is scheduled to be succeeded by a new design for 2026, with the existing ball scheduled to be moved to a museum being constructed in the One Times Square tower. A smaller version of the sixth ball, used in 2008, has been on display inside the Times Square visitor center.

## Events
### Event organization

To facilitate the arrival of attendees, Times Square is closed to traffic beginning in the late afternoon on New Year's Eve. The square is then divided into different viewing sections referred to as "pens", into which attendees are directed sequentially upon arrival. Security is strictly enforced by the New York City Police Department (NYPD), even more so since the 2001–02 edition in the wake of the September 11 attacks. Attendees are required to pass through security checkpoints before they are assigned a pen and are prohibited from bringing backpacks or alcohol to the event.
Security was increased further for its 2017–18 edition due to recent incidents such as the truck attack in New York on October 31, and the 2017 Las Vegas shooting; these included additional patrols of Times Square hotels, rooftop patrol squads and counter-snipers, and the installation of reflective markers on buildings to help officers identify the location of elevated shooters. For 2018–19, the NYPD announced its intent to use a camera-equipped quadcopter to augment the over 1,200 fixed cameras monitoring Times Square, but it was left grounded due to inclement weather.

### Festivities

Festivities formally begin in the early evening, with an opening ceremony featuring the raising of the ball at 6:00 p.m. ET. Party favours are distributed to attendees, which have historically included large balloons, hats, and other items branded with the event's corporate sponsors. The lead-up to midnight features a program of entertainment, including musical performances: some of these performances are organized by, and aired by New Year's Eve television specials broadcasting from Times Square.
The climax of the festivities is the drop itself, which begins at 11:59:00 p.m. ET. Officially, the drop is activated using a button inside a special control room within One Times Square, synchronized using an National Institute of Standards and Technology (NIST) time signal received via satellite. Since 1996, the drop has been ceremonially "activated" on-stage by one or more special guests, accompanied by the current mayor of New York City, by pressing a button on a smaller model of the ball. The guests are selected annually to recognize their community involvement or significance, and have included:
* 1996–97: Oseola McCarty
* 1997–98: A group of five winners from a school essay contest honoring the centennial of the City of Greater New York
* 1998–99: Sang Lan; a Chinese gymnast who was injured during the 1998 Goodwill Games and was being rehabilitated in New York City.
* 1999–2000: Mary Ann Hopkins from Doctors Without Borders
* 2000–01: Muhammad Ali
* 2001–02: Judith Nathani, colleague of Mayor Rudy Giuliani. The event was Giuliani's final act as mayor of New York City; mayor-elect Michael Bloomberg took his oath of office shortly after midnight.
* 2002–03: Christopher and Dana Reeve
* 2003–04: Shoshana Johnson (the first black female prisoner of war in the military history of the United States) and Cyndi Lauper.
* 2004–05: Secretary of State Colin Powell
* 2005–06: Wynton Marsalis
* 2006–07: A group of ten United States Armed Forces members
* 2007–08: Karolina Wierzchowska, an Iraq War veteran and New York City Police Academy valedictorian
* 2008–09: Former U.S. president and first lady Bill and Hillary Clinton
* 2009–10: Twelve students from New York City high schools on the Gold Medal List of the U.S. News & World Report's "America's Best High Schools" ranking.
* 2010–11: United States Army Staff Sergeant Salvatore Giunta
* 2011–12: Lady Gaga
* 2012–13: The Rockettes
* 2013–14: Associate Justice of the Supreme Court of the United States Sonia Sotomayor
* 2014–15: Jencarlos Canela, joined by a group of refugees who emigrated to New York City, in partnership with the International Rescue Committee
* 2015–16: Hugh Evans
* 2016–17: United Nations Secretary-General Ban Ki-moon; the event was Ban's final act as UN Secretary-General, as António Guterres took office on January 1, 2017.
* 2017–18: Tarana Burke, civil rights activist and founder of the #MeToo movement.
* 2018–19: Joel Simon—Executive Director of the Committee to Protect Journalists, and a group of eleven journalists: Karen Attiah, Rebecca Blumenstein, Alisyn Camerota, Vladimir Duthiers, Edward Felsenthal, Lester Holt, Matt Murray, Martha Raddatz, Maria Ressa, Jon Scott, and Karen Toulon.
* 2019–20: New York City high school teachers Jared Fox and Aida Rosenbaum—recipients of the 11th annual Sloan Awards for Excellence in Teaching Science and Mathematics, and four of their students.
* 2020–21: Chirlane McCray, wife of Mayor Bill de Blasio.
* 2021–22: Michael James Scott, Mary Claire King, and Ben Crawford. Due to social distancing measures, the guests did not press the button with the mayor. The event was Bill de Blasio's final act as mayor of New York City; mayor-elect Eric Adams took his oath of office shortly after midnight.
* 2022–23: No guest
* 2023–24: Ali Krieger, Kelley O'Hara, and Midge Purce of 2023 National Women's Soccer League (NWSL) champions NJ/NY Gotham FC.
* 2024–25: No guest
The conclusion of the drop is followed by fireworks shot from the roof of One Times Square, backed by music such as the first verse of "Auld Lang Syne" as performed by Guy Lombardo and his Royal Canadians, and "Theme from New York, New York" as performed by Frank Sinatra, among others.
At least 3,000 pounds (1,400 kg) of confetti is dropped in Times Square at midnight, overseen since 1992 by Treb Heining—a professional balloon artist who has also directed confetti and balloon drops at other major U.S. events such as the presidential nominating conventions. It is thrown by a team of 100 volunteers (referred to internally by Heining as "confetti dispersal engineers") lining the rooftops of eight Times Square buildings. Treb developed the event's signature "blizzard" effect, using larger confetti pieces better-suited to the outdoor environment. Some of the pieces are inscribed with messages of hope for the new year, which are collected via a "Wishing Wall" set up in Times Square in December (where visitors can write messages on them directly), and via online submissions..
Since the 2005–06 edition of the event, the drop has been directly preceded by the playing of John Lennon's song "Imagine" at 11:55 p.m. Until 2009–10, the original recording was used; since 2010–11, the song has been performed live by a headlining musician:
* 2010–11: Taio Cruz
* 2011–12: CeeLo Green
* 2012–13: Train
* 2013–14: Melissa Etheridge
* 2014–15: O.A.R.
* 2015–16: Jessie J
* 2016–17: Rachel Platten
* 2017–18: Andy Grammer
* 2018–19: Bebe Rexha
* 2019–20: X Ambassadors
* 2020–21: Andra Day
* 2021–22: KT Tunstall
* 2022–23: Chelsea Cutler
* 2023–24: Paul Anka
* 2024–25: Mickey Guyton

### Cleanup

After the conclusion of the festivities and the dispersal of attendees, cleanup is performed overnight to remove confetti and other debris from Times Square. When it is re-opened to the public the following morning, few traces of the previous night's celebration remain: following the 2013–14 drop, the New York City Department of Sanitation estimated that it had cleared over 50 short tons (45 t) of refuse from Times Square in eight hours, using 190 workers from their own crews and the Times Square Alliance.

## History
### Early celebrations, first and second balls (1904–1955)

The first New Year's Eve celebration in Times Square was held on December 31, 1904; The New York Times' owner, Adolph Ochs, decided to celebrate the opening of the newspaper's new headquarters, One Times Square, with a New Year's fireworks show on the southern roof of the building to welcome 1905. Close to 200,000 people attended the event, displacing traditional celebrations that had normally been held at Trinity Church. However, following several years of fireworks shows, Ochs wanted a bigger spectacle at the building to draw more attention to the area. Due to safety concerns, the city had also banned the fireworks from being launched directly over the crowd. The newspaper's chief electrician, Walter F. Palmer, suggested using a time ball, after seeing one used on the Western Union Telegraph Building, near Trinity Church.
Ochs hired sign designer Artkraft Strauss to construct a ball for the celebration; it was built from iron and wood, illuminated by a hundred incandescent light bulbs, weighed 700 pounds (320 kg), and measured 5 feet (1.5 m) in diameter. The ball was hoisted on the building's 70 foot flagpole with rope by a team of six men. The ball would begin to drop at 10 seconds before midnight. Once it hit the roof, the ball completed a circuit that lit 5-foot-tall signs on the sides of the building to signal the new year, accompanied by a fireworks display. The first ever "ball drop" was held on December 31, 1907, welcoming the year 1908.
In 1913, only eight years after it moved to One Times Square, the Times moved its corporate headquarters to 229 West 43rd Street. The Times still maintained ownership of the tower, however, and Strauss continued to organize future editions of the drop.
The original ball was replaced with a new design after the 1919–20 event; it shared the physical dimensions with the first ball, but was now constructed solely from iron—decreasing its weight to 400 pounds (180 kg). The ball drop was placed on hiatus for New Year's Eve 1942–43 and 1943–44 due to wartime lighting restrictions during World War II. Instead, a moment of silence was observed one minute before midnight in Times Square, followed by the sound of church bells being played from sound trucks.

### The third ball (1955–1999)

The second ball was last used for the 1954-55 event in favor of a third design; which was now 6 feet in diameter, constructed from aluminum, and weighed 150 pounds (68 kg).
It was not until 1979 that it became an established practice for the crowd in Times Square to count down the final seconds during the event—a practice that only became common in general on New Year's Eve television specials in the 1960s.
For the 1981–82 event, the ball was modified to make it resemble an apple with red bulbs and a green "stem", alluding to New York's nickname, "the Big Apple" for the “I Love New York” marketing campaign. For the 1987–88 event, organizers acknowledged the addition of a leap second earlier that day (leap seconds are appended at midnight UTC, which is five hours before midnight in New York) by extending the drop to 61 seconds, and including a special one-second light show at 12:00:01 a.m.. The original white bulbs returned to the ball for the 1988–89 event, but were replaced by red, white, and blue bulbs for the 1990-91 event to salute the troops of Operation Desert Shield.
The third ball was updated again for the 1995–96 event, adding a computerized lighting system with 180 halogen bulbs and 144 strobe lights, and over 12,000 rhinestones. Lighting designer Barry Arnold explained that "something had to be done to make this event more spectacular as we approach the millennium."
The drop itself became computerized through the use of an electric winch synchronized with the National Institute of Standards and Technology's time signal; the first drop with the new system was not without issues, however, as a glitch caused the ball to pause for a short moment halfway through its descent. The following year, John Trowbridge was hired as the drop's new technical director; in 2021, Jeff Strauss told The Wall Street Journal that the drop has never had any technical issues since.
After its 44th use in 1999, the third ball was retired and placed on display at the Atlanta headquarters of Jamestown Group, owners of One Times Square.

### Year 2000 celebrations and the fourth ball (1999–2007)

On December 28, 1998, during a press conference attended by New York City mayor Rudy Giuliani, organizers announced that the third ball would be retired for the arrival of the new millennium, and replaced by a new design constructed by Waterford Crystal. The year 2000 celebrations introduced more prominent sponsorship to the event; companies such as Discover Card, Korbel Champagne, and Panasonic were announced as official sponsors of the festivities in Times Square. The city also announced that Ron Silver would lead a committee known as "NYC 2000", which was in charge of organizing events across the city for year 2000 celebrations.
A full day of festivities was held at Times Square to celebrate the arrival of the year 2000, which included concerts and hourly cultural presentations with parades of puppets designed by Michael Curry, representing countries entering the new year at that hour. Organizers expected a total attendance exceeding two million spectators.
The fourth ball, measuring 6 feet (1.8 m) in diameter and weighing 1,070 pounds (490 kg), incorporated a total of over 600 halogen bulbs, 504 triangle-shaped crystal panels provided by Waterford, 96 strobe lights, and spinning, pyramid-shaped mirrors. The ball was constructed at Waterford's factory in Ireland, and was then shipped to New York City, where the lighting system and motorized mirrors were installed. Many of the panels were inscribed with "Hope"-themed designs changing yearly, which included "Star of Hope", "Hope for Abundance", "Hope for Healing", "Hope for Courage", "Hope for Unity", "Hope for Wisdom", "Hope for Fellowship", and "Hope for Peace".
The 2002 theme "Hope for Healing" was in commemoration of the September 11 terrorist attacks, which had occurred three and a half months earlier. 195 of the ball's panels were engraved with the names of countries and emergency organizations that had taken casualties during the attacks, and the names of the World Trade Center, The Pentagon, and the four flights that were involved in the attacks. In December 2011, the "Hope for Healing" panels were accepted into the permanent collection of the National September 11 Memorial & Museum.

### The fifth and sixth balls (2007–2025)

To mark the 100th anniversary of the first ball drop, a new fifth design debuted for the 2007–08 event. Once again manufactured by Waterford Crystal with a diameter of 6 feet (1.8 m), and weighing 1,212 pounds (550 kg), it used 9,576 LED lamps provided by Philips (which can produce 16,777,216 or 2$^{24}$ colors), with computerized lighting patterns developed by the New York City-based firm Focus Lighting. Organizers stated that the new ball was also more energy-efficient, and consumed an equivalent amount of electricity to 10 toasters.
The fifth ball was only used once, and was placed on display at the Times Square Visitors Center afterward. For 2008–09, a sixth ball was introduced: it is a larger version of the fifth ball, taking the form of an icosahedral geodesic sphere with a diameter of 12 feet (3.7 m), and weight of 11,875 pounds (5,386 kg). It contains 2,688 panels, and is lit by 32,256 LED lamps. The new ball was designed to be weatherproof, as it would now be displayed atop One Times Square nearly year-round following the celebrations.
Yearly themes for the ball's crystal panels continued; from 2008 to 2013, the ball contained crystal patterns that were part of a Waterford series known as "World of Celebration", which included "Let There Be Light", "Let There Be Joy", "Let There Be Courage", "Let There Be Love", "Let There Be Friendship", and "Let There Be Peace". In 2014, all the ball's panels were replaced, marking a new theme series known as "Greatest Gifts", beginning with "Gift of Imagination" and ending with "Gift of Love", which was introduced in 2023.
For a period during the 2010s, as part of the sponsorship of One Times Square's top-most billboard by Japanese electronics firm Toshiba, a daytime countdown and ball drop was held as a media event at 10:00 a.m. ET to mark midnight Japan Standard Time (JST). The event—held hours prior to the closedown of Times Square for the ball drop proper—was used to appeal to New York City's Japanese community, usually attended by members of Japanese media outlets, and included appearances by representatives in traditional Japanese clothing.
The numerical sign indicating the year (which remains atop the tower along with the ball itself) uses Philips LED lamps. The "14" digits for 2014 used Philips Hue multi-color LED lamps, allowing them to have computerized lighting cues.

#### Modifications due to the COVID-19 pandemic

Due to the COVID-19 pandemic in New York City, the 2020–21 festivities were closed to the general public. Attendance was largely limited to the press, performers, and the invited families of first responders and other essential workers from the New York City area (billed as "The Heroes of 2020"). In accordance with New York state health orders, face masks were mandatory, and households were placed within 8 foot (2.4 m) "pens" with social distancing. There was an estimated 80% reduction in NYPD presence at the event in comparison to past years.
Automaker Kia became a new sponsor of the festivities beginning that year; as a marketing campaign for its fourth-generation Sorento, Kia held a promotional tour in which the "2021" numerals were driven from Irvine, California (the location of Kia America's headquarters) to New York City using the SUV. Mashable writer Alison Foreman described the "dystopian" scenes of the event acknowledged by viewers on social media, including the large amount of placements by fellow sponsor Planet Fitness (with revellers wearing Planet Fitness-branded hats, and Planet Fitness-branded tube men also occupying the "pens").
The VNYE app was released as a digital companion to the event, featuring augmented reality camera filters and a digital recreation of Times Square as a virtual world where users could play minigames, view live streams of New Year's festivities in New York City and elsewhere, and witness a virtual version of the ball drop.
The event was reopened to the public for 2021–22, but all attendees over the age of 5 were required to present proof of vaccination for COVID-19 per the Key to NYC Pass public health order, and wear a face mask. If covered by a specific exemption, attendees were alternatively allowed to present proof of a recent negative PCR test from within the past 72 hours. Although Mayor Bill de Blasio originally announced plans for the event to otherwise be held as normal with no restrictions on capacity, the official maximum capacity was ultimately reduced to 15,000 people instead of the usual 58,000 due to concerns regarding Omicron variant. Due to a COVID-19 infection, Trowbridge did not operate the ball drop in-person, but instead directed the event quarantined at a hotel in New Jersey. The Fox network also canceled its planned New Year's Eve special from Times Square, citing concerns relating to Omicron variant.

#### Post-pandemic, One Times Square renovation

COVID-19 restrictions ended for the 2022–23 event, returning to a full capacity for the first time since 2020. A major renovation of One Times Square by Jamestown began in 2022, including the construction of a new observation deck, and the conversion of the tower's otherwise-disused floors into a Times Square museum and exhibition space. As part of the new attractions, the ball is expected to be lowered multiple times per-day, year-round. The ball drop itself has not been disrupted by the ongoing construction, although the numerical sign was briefly removed in 2023 due to part of the work.
Ahead of the 2023–24 event, construction was suspended in December 2023 to allow for preparations to begin (including the temporary removal of a crane), and staff wore personal protective equipment while on the roof Fontainebleau Resorts served as a sponsor, promoting the 70th anniversary of its namesake hotel in Miami Beach, and its newly-opened Fontainebleau Las Vegas resort; the lighting patterns on the ball featured bow tie motifs, alluding to the use of bow ties as a logo and visual motif at the two resorts, and the bow tie shape of Times Square itself. That year's "Imagine" performer, Paul Anka, had also been known for his performances in Las Vegas.
For 2025, organizers collaborated with Behaviour Interactive on "Times Square Island", a Fortnite Creative world featuring minigames and a live stream of the ball drop.

### The seventh ball (2025–present)

On December 27, 2024, it was announced that the sixth ball would be retired after the 2024–25 event, and will be succeeded by a new, seventh ball beginning in 2025–26 as part of the renovation of One Times Square. Jamestown president Michael Phillips stated that the new ball would have a "completely different design", and will be "dynamic" and "more digitally interactive". The sixth ball will be relocated to an exhibit in the new One Times Square museum.

### Weather at midnight

According to National Weather Service records, since 1907–08, the average temperature in nearby Central Park during the ball drop has been 34 °F (1 °C). The warmest ball drops occurred in 1965–66 and 1972–73 when the temperature was 58 °F (14 °C). The coldest ball drop occurred in 1917–18, when the temperature was 1 °F (−17 °C) and the wind chill was −18 °F (−28 °C). Affected by a continent-wide cold wave, the 2017–18 drop was the second-coldest on record, at 9 °F (−13 °C) and −4 °F (−20 °C) after wind chill. The third coldest ball drop occurred during the 1962–63 event, when the temperature was 11 °F (−12 °C) and the wind chill was −17 °F (−27 °C). Snow has fallen seven times, with the earliest being the 1926–27 event, and the most recent being the 2009–10 event, and rain/drizzle has fallen seventeen times, with the earliest being the 1918–19 event, and the most recent being the 2022–23 event. The records for most precipitation and snow for the whole day on New Year’s Eve were both set in 1948, when 1.40 inches (36 mm) of precipitation and 4.0 inches (10 cm) of snow fell.

## Broadcasting

As a public event, the festivities and ball drop are often broadcast on television. Since the mid-1990s, a host pool feed has been provided to broadcasters for use in coverage, which for 2016–17 consisted of 21 cameras. Since 2009–10, an official webcast of the ball drop and its associated festivities has been produced, streamed via Livestream.com. Since 2022–23, the webcast has been hosted by actors, Jonathan Bennett, Jeremy Hassel, and Bennett's husband Jaymes Vaughan.
The event is covered as part of New Year's Eve television specials on several major U.S. television networks, which usually intersperse on-location coverage from Times Square with entertainment segments, such as musical performances (some of which held live in Times Square as part of the event). By far the most notable of these is Dick Clark's New Year's Rockin' Eve; created, produced, and originally hosted by the entertainer Dick Clark until his death in 2012 (with Regis Philbin filling in for its 2004–05 broadcast), and currently hosted by Ryan Seacrest, the program first aired on NBC in 1972 before moving to ABC, where it has been broadcast ever since. New Year's Rockin' Eve has consistently been the most-watched New Year's Eve special in the U.S. annually, peaking at 25.6 million viewers for its 2017–18 edition. Following the death of Dick Clark in April 2012, a crystal engraved with his name was added to the 2013 ball in tribute.
As of 2022–23, with Fox having quietly discontinued New Year's specials, and NBC having moved theirs from Times Square to Miami in 2021, CBS is the only other major English-language broadcast network to also provide coverage from Times Square, having added segments co-hosted by WCBS-TV chief meteorologist Lonnie Quinn to New Year's Eve Live: Nashville's Big Bash beginning that year.
Spanish-language network Univision broadcasts ¡Feliz!, hosted by Raúl de Molina of El Gordo y La Flaca. On cable, CNN carries coverage of the festivities, known as New Year's Eve Live, currently hosted by Anderson Cooper and Andy Cohen (the latter first replacing Kathy Griffin for 2018). Fox News carries All-American New Year, which was most recently hosted by Jimmy Failla of Fox News Saturday Night.

### Past broadcasts

Beginning in the 1940s, NBC broadcast coverage from Times Square anchored by Ben Grauer on both radio and television. Its coverage was later incorporated into special episodes of The Tonight Show, continuing through Johnny Carson and Jay Leno's tenures on the program. NBC would later introduce a dedicated special, New Year's Eve with Carson Daly (later renamed NBC's New Year's Eve), hosted by former MTV personality Carson Daly, which first began midnight coverage in 2006, and was discontinued in 2022 in favor of the Miley Cyrus-helmed Miley’s New Year’s Eve Party, from Miami.
From 1956 to 1976, CBS televised Guy Lombardo's annual New Year's Eve concert with his big band The Royal Canadians, most frequently from the Waldorf-Astoria's ballroom. It featured coverage from Times Square, and the band's signature rendition of "Auld Lang Syne" at midnight. After Lombardo's death in 1977, the special continued with Guy's younger brother Victor Lombardo as host and bandleader, but increasing competition from New Year’s Rockin’ Eve prompted CBS to replace it for 1979–80 with Happy New Year, America. The new special ran in various formats with different hosts (such as Paul Anka, Donny Osmond, Andy Williams, Late Show with David Letterman bandleader Paul Shaffer, and talk show host Montel Williams) until it was discontinued after 1996. Besides coverage during a special episode of Late Show for 1999, and America's Millennium for 2000, CBS would not air any national New Year's Eve specials again until 2021–22, when it first aired New Year's Eve Live: Nashville's Big Bash.
Beginning in 1991, Fox occasionally broadcast its New Year's specials from Times Square, with its most recent formats doing so having included New Year's Eve with Steve Harvey from 2017 to 2019, and New Year's Eve Toast & Roast in 2020, which was hosted by Ken Jeong and Joel McHale from Los Angeles with Kelly Osbourne reporting from Times Square. Fox intended for the special to return for 2021–22, but it was cancelled due to COVID-19 concerns in New York City. The following year, Fox forewent any New Year's Eve programming on the main network.
For 2000, in lieu of New Year's Rockin' Eve, ABC News covered the festivities as part of its day-long telecast, ABC 2000 Today. Hosted by then-chief correspondent Peter Jennings, the broadcast featured coverage of New Year's festivities from around the world as part of an international consortium. Dick Clark would join Jennings to co-anchor coverage from Times Square. The BBC's 2000 Today broadcast featured comedian Barry Humphries as a Times Square correspondent, as his character Dame Edna Everage.
MTV had broadcast coverage originating from the network's Times Square studios at One Astor Plaza, which was initially hosted by Carson Daly until his departure to NBC. For 2011, MTV also held its own ball drop in Seaside Heights, New Jersey, the setting of its popular reality series Jersey Shore, featuring cast member Snooki lowered inside a giant "hamster ball". Originally, MTV planned to hold the drop within its studio in Times Square, but the network was asked by city officials to conduct the drop elsewhere. On October 2, 2017, the ball was "raised" by DJ Khaled, alongside its hosts, D.C. Young Fly and Tamara Dhia, for the reboot of Total Request Live.
For 2019, prominent video game streamer Ninja hosted a 12-hour New Year's Eve stream on Twitch from Times Square, featuring matches of Fortnite Battle Royale with himself and special guests from a studio in the Paramount Building. Ninja made an on-stage appearance in Times Square during the festivities outside, which included a failed attempt to lead the crowd in a floss dance (a routine made popular by Fortnite).