# Clean Air India Movement

The Clean Air India Movement (CLAIM) is a nationwide initiative launched by Blueair in India on May 5, 2015, aimed at raising awareness about air pollution and promoting sustainable solutions for cleaner air. The campaign has engaged various stakeholders, including government bodies, environmental experts, schools, and the general public, to advocate for improved air quality standards and policies. CLAIM has also conducted workshops, awareness drives, and research initiatives to highlight the impact of pollution on public health and the environment. The campaign was initiated by the premium air purifier brand Blueair, with a key role played by Vijay Kannan, the India head of Blueair. The ceremonial event took place at the monumental Purana Qila, where a tree was planted by Kautilya Pandit and Vijay Kannan. The Clean Air India Movement aimed at encouraging and educating Indian citizens to adopt air-friendly measures. It was launched on World Asthma Day.
There was also Share to Aware, wherein people were asked to share on their profile pages of various social networking sites, an educational image that was shared with them. It also included initiatives such as Clean Air Plantation Appeal, Spot the Kilvish, Make the Red Light Blue Light, etc.

## Developments
### 2015

In light of the campaign, the Central and state governments have taken some initiatives as well. The Union Minister of State for Environment and Forest Prakash Javadekar vowed to hold harsher pollution laws soon, including the Centre rolling out air index in 11 cities of the nation. Along with this, there is a ban on diesel vehicles older than 10 years in the national capital. The office of the Lieutenant Governor of Delhi gave a nod to the cycling policy for the city. The Prime Minister Narendra Modi initiated a plantation drive, followed by an appeal by the Delhi Government to all the MLAs to plant 2,000 saplings each in their constituencies. This was followed by the Delhi government hardening its stance against the open burning of trash.
In unison with the Transport and Rural Development Minister of Delhi, Gopal Rai, Vijay Kannan supports Car Free Day on 22 November 2015, in the district Dwarka, Delhi. The Clean Air India Movement, initiated by Blueair, has been associated with support for Car Free Day in Delhi and in the national capital region.
In 2015, Blueair launched an air monitoring app. Blueair said in a statement that the app gathers real-time air pollution information from a host of monitoring stations in Indian cities, including Delhi, Mumbai, Hyderabad, Chennai and Kolkata, and warns users of air pollution.

### 2016

See Your Lung Campaign: Kannan was also the founder of the Clean India Air Movement (CLAIM) under which free carpool service was offered to around 10,000 citizens of New Delhi.
Save Your Lung Campaign: On the eve of World Asthma Day, the Clean Air India Movement launched the "Save Your Lungs" campaign to increase awareness of the ill effects of rising air pollution levels. The Clean Air India Movement started in Gurgaon. The campaign was taken to Delhi, Mumbai, Bengaluru and Kolkata.
Plantation Drive On World Environment Day: More than 200 people participated in a plantation drive on the occasion of World Environment Day. The drive was organised as part of the Clean Air India Movement (CLAIM). The participants marched from India Gate to Guru Harikrishna Public School at Purana Quila Road, where the saplings were planted.

## Awards

The Clean Air India Movement has been given the "Energy and Environment Foundation Global Award 2016" by the Energy and Environment Foundation, which is popularly known as EEF.
Vijay Kannan, head of Blueair India, said "It is a great honour to be recognized for initiating and pursuing positive steps to address the grave problem of air pollution that threatens human health and wellness in most urban environments across our country". He said that Blueair's ambition with CLAIM is to drive a non-partisan program geared to raise awareness among women, children and men about the need to take control over the 'alarming levels of air pollution'.

## Gallery

* World Environment Day
* India Gate World Environment Day
* Noida International Yoga Day