# Kiss of Life (group)

Kiss of Life (Korean: 키스 오브 라이프; RR: Kiseu Obeu Raipeu; stylized in all caps), also known as KIOF, is a South Korean girl group formed by S2 Entertainment in 2023. The group consists of four members: Julie, Natty, Belle, and Haneul. They debuted on July 5, 2023, with the extended play (EP) Kiss of Life.

## Name

According to S2 Entertainment, the name signifies their ambition to "breathe a new life into the music industry with their music and charm." Reflecting on their name, the group's concepts revolve around the different stages of life, adolescence and young adulthood.

## History
### 2015–2022: Pre-debut and formation

Belle is known as the daughter of the veteran Korean singer Shim Shin [ko]. She used to work for SM Entertainment as a songwriter. Natty was a contestant on the South Korean reality survival shows Sixteen and Idol School, that led to the formation of Twice and Fromis 9, respectively. In both shows, she made it to the final episode, but was ultimately not chosen for the final line-up of both groups. In 2020, she debuted as a soloist with the single album, Nineteen. Julie was a trainee under The Black Label, a sub-label of YG Entertainment from 2017 to 2020.
On July 12, 2022, Natty signed an exclusive contract with S2 Entertainment. In December 2022, Natty was featured in a British documentary about K-pop trainees along with Julie, Belle, and two other unknown trainees. It was speculated that they were the alleged members of the company's upcoming girl group. On December 27, S2 Entertainment announced they were preparing to launch a new girl group in 2023. Later in February 2023, it was discovered that the agency had applied to trademark Kiss of Life and that they had opened SNS accounts of the same name for the group.

### 2023: Debut with Kiss of Life and Born to Be XX

On May 12, 2023, S2 Entertainment released the first teaser of the group in their SNS accounts. This revealed that the group was hoped to be debuting on July of the same year. Natty was the first member to be revealed on May 15. This was followed with Belle, Julie, and Haneul in the next consecutive days. On May 26, Lee Hae-in was confirmed to be the creative director of the group. On June 12, another teaser was released, announcing the group's debut on July 5, with their self-titled EP.
Beginning with "Sugarcoat" by Natty on June 18, solo music videos of "Countdown" by Belle, "Kitty Cat" by Julie, and "Play Love Games" by Haneul were officially released in the following days. On June 27, the music video of a B-side of the EP "Bye My Neverland" was released, along with the music video teaser for the official debut single "Shhh" on July 3. On July 5, they officially debuted with the release of their EP and music video for "Shhh". They also held a press showcase at Yes24 Live Hall in Gwangjin District, Seoul on the afternoon of the same day.
On September 28, S2 Entertainment released a teaser announcing the release of the group's second EP, Born to Be XX on November. On October 13, another teaser was issued revealing the official date of release, which was November 8. The EP was released on the planned date, along with the music video for "Bad News", one of the lead singles. A week later, on November 15, the music video for the other lead single, "Nobody Knows", was released.

### 2024–present: Midas Touch and Lose Yourself

On March 15, 2024, S2 Entertainment released a poster announcing the release of their single album titled Midas Touch, which was released on April 3. On June 21, it was announced that the group would be making a summer comeback with the digital single "Sticky" on July 1. On July 23, "Superpower" was released in collaboration with Riot Games, which served as the theme for the 2024 Valorant Champions tournament. Natty and Julie provide vocals along with Got7's Mark Tuan, and they performed the song live before the tournament's grand finals between Edward Gaming and Team Heretics at Seoul's Inspire Arena on August 25.
On August 26, S2 Entertainment and Kiss of Life announced "Kiss Road", the group's first world tour, with shows in South Korea, the United States, and Canada taking place from October to December. On September 25, S2 Entertainment announced that Kiss of Life would be releasing their third EP Lose Yourself on October 15, with "Get Loud" as the title track. The pre-release single "R.E.M" was released on October 4. The "Kiss Road" tour started on October 26 and 27 at the Olympic Hall, which featured the unreleased song "Winehouse" in its set. A European leg of the tour was added for February and March 2025. On the 28th of January, it was announced that the group would be performing at Sziget Festival in Budapest making them the first K-pop group ever to perform there.

## Artistry
### Influences

Julie stated in an interview that the group has been greatly influenced by the music of Blackpink, 2NE1, and BigBang. The members additionally mentioned that they listen to a lot of R&B and hip-hop music, being strongly influenced by artists such as Ariana Grande, SZA, Rihanna, and Rosalía as well. Individually, Julie cited Blackpink and 2NE1 as her role models, Natty cited BoA and Yerin Baek as her role models, Belle cited Sabrina Carpenter as a musical inspiration, and Haneul cited Olivia Rodrigo as her role model.

## Endorsements

In February 2024, Maybelline New York announced that it selected Kiss of Life as its new brand ambassador.
In March 2025, Kiss of Life collaborated with the global hair treatment brand Fino for its 2025 campaign "Glow Up with Fino".

## Members

* Julie (쥴리) – leader
* Natty (나띠)
* Belle (벨)
* Haneul (하늘)

## Discography
### Extended plays

List of extended plays, showing selected details, selected chart positions, and sales figures :
| Title | Details | Peak chart positions | Peak chart positions | Sales |
| Title | Details | KOR | JPN | Sales |
| Kiss of Life | Released: July 5, 2023 Label: S2 Formats: CD, digital download, streaming | 18 | — | KOR: 25,665 |
| Born to Be XX | Released: November 8, 2023 Label: S2 Formats: CD, digital download, streaming | 12 | — | KOR: 59,092 |
| Lose Yourself | Released: October 15, 2024 Label: S2 Formats: CD, digital download, streaming | 6 | 25 | KOR: 120,259 JPN: 2,380 |

### Single albums

List of single albums, showing selected details, selected chart positions and sales :
| Title | Details | Peak chart positions | Sales |
| Title | Details | KOR | Sales |
| Midas Touch | Released: April 3, 2024 Label: S2 Formats: CD, digital download, streaming | 8 | KOR: 100,607 |

### Singles

List of singles, showing year released, chart positions, and album name :
| Title | Year | Peak chart positions | Peak chart positions | Peak chart positions | Peak chart positions | Peak chart positions | Peak chart positions | Peak chart positions | Peak chart positions | Peak chart positions | Album |
| Title | Year | KOR | KOR Songs | JPN Heat. | NZ Hot | PHL | SGP | TWN | US World | WW | Album |
| "Shhh" (쉿) | 2023 | 173 | — | — | — | — | — | — | — | — | Kiss of Life |
| "Bad News" | 2023 | 101 | — | — | — | — | — | — | — | — | Born to Be XX |
| "Nobody Knows" | 2023 | 130 | — | — | — | — | — | — | — | — | Born to Be XX |
| "Midas Touch" | 2024 | 31 | — | 12 | 23 | — | 18 | — | — | 165 | Midas Touch |
| "Sticky" | 2024 | 3 | 7 | 1 | 35 | 96 | 17 | 17 | 10 | 87 | Non-album single |
| "R.E.M" | 2024 | 185 | — | — | 28 | — | — | — | — | — | Lose Yourself |
| "Get Loud" | 2024 | 106 | — | — | — | — | — | — | — | — | Lose Yourself |
| "—" denotes releases that did not chart or were not released in that region. ||||||||||||

### Other charted songs

List of other charted songs, showing year released, chart positions, and album name :
| Title | Year | Peak chart positions | Peak chart positions | Peak chart positions | Peak chart positions | Peak chart positions | Album |
| Title | Year | KOR | MLY | NZ Hot | SGP | WW | Album |
| "Bye My Neverland" (안녕,네버랜드) | 2023 | — | — | — | — | — | Kiss of Life |
| "Sugarcoat" (Natty solo) | 2023 | 83 | — | — | — | — | Kiss of Life |
| "Countdown" (Belle solo) | 2023 | — | — | — | — | — | Kiss of Life |
| "Says It" | 2023 | — | — | — | — | — | Born to Be XX |
| "TTG" | 2023 | — | — | — | — | — | Born to Be XX |
| "My 808" | 2023 | — | — | — | — | — | Born to Be XX |
| "Gentleman" | 2023 | — | — | — | — | — | Born to Be XX |
| "Nothing" | 2024 | — | — | — | — | — | Midas Touch |
| "Te Quiero" | 2024 | — | — | — | — | — | Sticky |
| "Chemistry" | 2024 | — | — | — | — | — | Lose Yourself |
| "Igloo" | 2024 | 26 | 21 | 40 | 18 | 199 | Lose Yourself |
| "Too Many Alex" | 2024 | — | — | — | — | — | Lose Yourself |
| "Back to Me" | 2024 | — | — | — | — | — | Lose Yourself |
| "No One but Us" | 2024 | — | — | — | — | — | Lose Yourself |
| "—" denotes releases that did not chart or were not released in that region. ||||||||

### Soundtrack appearances

List of soundtrack appearances, showing year released, chart positions, and album name :
| Title | Year | Peak chart positions | Album |
| Title | Year | KOR Down. | Album |
| "Sixth Sense" | 2024 | — | Non-album singles |
| "Superpower" (Julie and Natty with Mark Tuan) | 2024 | 139 | Non-album singles |
| "Maestro of My Heart" | 2024 | 74 | Stage Fighter (STF) Original, Vol. 1 |
| "—" denotes releases that did not chart or were not released in that region. ||||

## Videography
### Music videos

| Title | Year | Director(s) | Length |
| "Sugarcoat (Natty Solo)" | 2023 | Shin Hee-won (ST-WT) | 3:53 |
| "Countdown (Belle Solo)" | 2023 | Shin Hee-won (ST-WT) | 3:27 |
| "Kitty Cat (Julie Solo)" | 2023 | Shin Hee-won (ST-WT) | 3:14 |
| "Play Love Games (Haneul Solo)" | 2023 | Shin Hee-won (ST-WT) | 3:02 |
| "Bye My Neverland" | 2023 | Shin Hee-won (ST-WT) | 4:06 |
| "Shhh" | 2023 | Shin Hee-won (ST-WT) | 5:46 |
| "Bad News" | 2023 | Shin Hee-won (ST-WT) | 3:08 |
| "Nobody Knows" | 2023 | Shin Hee-won (ST-WT) | 4:35 |
| "Midas Touch" | 2024 | Digipedi | 2:50 |
| "Sticky" | 2024 | Shin Hee-won (ST-WT) | 3:11 |
| "R.E.M" | 2024 | Choi Yongseok (Lumpens) | 3:13 |
| "Get Loud" | 2024 | Choi Yongseok (Lumpens) | 3:04 |

## Concert tours

KISS OF LIFE 1st World Tour 'Kiss Road' :
| Date | City | Country | Venue |
| October 26, 2024R | Seoul | South Korea | Olympic Hall |
| October 27, 2024 | Seoul | South Korea | Olympic Hall |
| November 10, 2024 | Minneapolis | United States | Uptown Theater |
| November 12, 2024 | Chicago | United States | Riviera Theatre |
| November 15, 2024 | Montreal | Canada | M Telus |
| November 16, 2024 | Boston | United States | Orpheum Theatre |
| November 18, 2024 | Silver Spring | United States | The Fillmore |
| November 19, 2024 | Silver Spring | United States | The Fillmore |
| November 21, 2024 | New York | United States | Irving Plaza |
| November 22, 2024 | New York | United States | Hammerstein Ballroom |
| November 24, 2024 | Atlanta | United States | The Eastern |
| November 26, 2024 | Houston | United States | 713 Music Hall |
| November 27, 2024 | Dallas | United States | The Factory in Deep Ellum |
| November 29, 2024 | San Antonio | United States | The Tobin Center for the Performing Arts |
| December 1, 2024 | Phoenix | United States | The Van Buren |
| December 3, 2024 | Los Angeles | United States | The Novo |
| December 4, 2024 | Los Angeles | United States | The Novo |
| December 7, 2024 | Las Vegas | United States | House of Blues |
| December 8, 2024 | Anaheim | United States | House of Blues |
| December 10, 2024 | San Francisco | United States | The Warfield |
| December 12, 2024 | Seattle | United States | Moore Theatre |
| December 13, 2024 | Vancouver | Canada | Vogue Theatre |
| February 20, 2025 | Milan | Italy | Alcatraz |
| February 21, 2025 | Zurich | Schwitzerland | Komplex 457 |
| February 24, 2025 | Utrecht | Netherlands | TivoliVredenburg |
| February 26, 2025 | Berlin | Germany | Columbiahalle |
| February 27, 2025 | Vienna | Austria | Gasometer |
| March 1, 2025 | Esch-sur-Alzette | Luxembourg | Rockhal |
| March 3, 2025 | Munich | Germany | Tonhalle |
| March 4, 2025 | Hamburg | Germany | Grosse Freiheit |
| March 6, 2025 | London | United Kingdom | Indigo at The O2 |
| March 8, 2025 | Glasgow | United Kingdom | O2 Academy |
| March 10, 2025 | Paris | France | Zénith |
| March 12, 2025 | Madrid | Spain | Palacio Vistalegre |
| March 13, 2025 | Lisbon | Portugal | Campo Pequeno |
| April 4, 2025 | Manila | Philippines | U.P. Theater |
| April 6, 2025 | Bangkok | Thailand | Thunderdome |
| April 11, 2025 | Jakarta | Indonesia | The Kasablanka Hall |
| April 13, 2025 | Kuala Lumpur | Malaysia | Mega Star Arena |
| April 19, 2025 | Taipei | Taiwan | TICC |
| April 25, 2025 | Singapore | Singapore | Capitol Theatre |
| April 27, 2025 | Macau | Macau | The Venetian Theatre |
| April 30, 2025 | Kanagawa | Japan | KT Zepp Yokohama |
| May 2, 2025 | Osaka | Japan | Namba Hatch |

### Cancelled dates

* November 13, 2024 - Toronto, Canada at the History.

## Accolades
### Awards and nominations

Name of the award ceremony, year presented, award category, nominee(s) and the result of the award :
| Award ceremony | Year | Category | Nominee/work | Result |
| Asia Artist Awards | 2024 | Best Artist Award – Music | Kiss of Life | Won |
| Asia Artist Awards | 2024 | Best Musician Award | Kiss of Life | Won |
| Asian Pop Music Awards | 2023 | Best New Artist (Overseas) | Kiss of Life | Nominated |
| Brand of the Year Awards | 2024 | Rising Star Award (Female Idol) | Kiss of Life | Won |
| Circle Chart Music Awards | 2023 | Rookie of the Year (Global Streaming) | "Shhh" | Nominated |
| Circle Chart Music Awards | 2023 | New Artist of the Next Generation | Kiss of Life | Won |
| D Awards | 2025 | Best Popularity Award — Girl Group | Kiss of Life | Nominated |
| The Fact Music Awards | 2024 | Global Hot-Trend | Kiss of Life | Won |
| Golden Disc Awards | 2025 | Best Digital Song (Bonsang) | "Sticky" | Nominated |
| Golden Disc Awards | 2025 | Most Popular Artist – Female | Kiss of Life | Nominated |
| Golden Disc Awards | 2025 | Next Generation | Kiss of Life | Won |
| Hanteo Music Awards | 2023 | Global Rising Artist | Kiss of Life | Won |
| Hanteo Music Awards | 2023 | Rookie of the Year – Female | Kiss of Life | Nominated |
| Hanteo Music Awards | 2024 | WhosFandom Award – Female | Kiss of Life | Nominated |
| Hanteo Music Awards | 2024 | Artists of the Year (Bonsang) | Kiss of Life | Nominated |
| Hanteo Music Awards | 2024 | Global Artist – Africa | Kiss of Life | Nominated |
| Hanteo Music Awards | 2024 | Global Artist – Asia | Kiss of Life | Nominated |
| Hanteo Music Awards | 2024 | Global Artist – Europe | Kiss of Life | Nominated |
| Hanteo Music Awards | 2024 | Global Artist – North America | Kiss of Life | Nominated |
| Hanteo Music Awards | 2024 | Global Artist – Oceania | Kiss of Life | Nominated |
| Hanteo Music Awards | 2024 | Global Artist – South America | Kiss of Life | Nominated |
| iHeartRadio Music Awards | 2025 | Favorite K-pop Dance Challenge | "Sticky" | Nominated |
| K-World Dream Awards | 2024 | Bonsang | Kiss of Life | Won |
| Korea Culture and Entertainment Awards | 2023 | Best New Artist Award | Kiss of Life | Won |
| Korea First Brand Awards | 2024 | Rookie Female Idol | Kiss of Life | Won |
| Korea Grand Music Awards | 2024 | Fan Vote Rookie – Female | Kiss of Life | Nominated |
| Korean Music Awards | 2024 | Rookie of the Year | Kiss of Life | Won |
| Korean Music Awards | 2024 | Best K-pop Album | Born to Be XX | Nominated |
| Korean Wave Awards | 2023 | K-Pop Rising Star | Kiss of Life | Won |
| MAMA Awards | 2023 | Album of the Year | Kiss of Life | Nominated |
| MAMA Awards | 2023 | Artist of the Year | Kiss of Life | Nominated |
| MAMA Awards | 2023 | Best New Female Artist | Kiss of Life | Nominated |
| MAMA Awards | 2024 | Worldwide Fans' Choice Top 10 | Kiss of Life | Nominated |
| Melon Music Awards | 2023 | Rookie of the Year | Kiss of Life | Nominated |
| Melon Music Awards | 2023 | 1theK Global Icon | Kiss of Life | Won |
| Melon Music Awards | 2024 | Top 10 Artist | Kiss of Life | Nominated |
| Seoul Music Awards | 2023 | New Wave Star | Kiss of Life | Won |
| Seoul Music Awards | 2023 | Rookie of the Year | Kiss of Life | Nominated |

### Listicles

Name of publisher, year listed, name of listicle, and placement :
| Publisher | Year | Listicle | Placement | Ref. |
| Teen Vogue | 2024 | 12 Girl Groups to Watch in 2024 | Placed | |