# JonasCon

JonasCon is an upcoming one-time-only fan convention, created to celebrate the 20th anniversary of the American pop rock band Jonas Brothers. It was dubbed the "Ultimate Jonas Brothers Fan Experience" and is set to take place on March 23, 2025, at the American Dream Way shopping mall, located in East Rutherford, New Jersey, the band's home state.

## Background and announcement

   To our incredible fans, as a family, we have been reflecting a lot lately [...] It’s been 20 years since we started this journey together. To us, it feels like just yesterday we were loading up our family mini-van with a couple of guitars and copies of It’s About Time CDs, en route to an afternoon performance at a local to play for anyone who would listen. We were chasing our dream to play music and connect with others in a deep way that only music can provide. We were teenagers then.. actually, Nick wasn’t even old enough to get into a PG-13 movie [...] We treasure our connection with you as much today as we did when we played our first show. We are celebrating this wild 20-year journey by doing what we love, and we can’t wait to share it with you.
On February 12, 2025, the Jonas Brothers posted on their social media accounts a video and a letter addressed to their fans, announcing the plans for the band in 2025, which marked the 20th anniversary of the band. At the convention, some of the activities planned are live performances, DJ sets, Q&A panels, fan activations, pop-up surprises, immersive experiences, special guest appearances and many other surprises.
The location for the convention was chosen as a nod to the band's early years, where they would perform at local malls. Attendees who register for JonasCon at the band's website will get first access to Jonas Brothers-themed events happening across New York City on March 22 and at the American Dream on the 23rd. The tickets for the Saturday activities are limited and available exclusively to registered attendees, on a "first-come, first-served basis".
On the aforementioned video, the trio tapped into the nostalgia, presenting a compilation in which displays memories from the band over the years, including clips from the Disney Channel Original Movie, Camp Rock (2008), old YouTube videos posted by the band, their star on the walk of fame and other significant moments with the fans throughout their career.
Initially, the announcement letter caused fear among the fans, who reported that, at first glance, the message resembled their break up announcement on October 29, 2013. Fans started posting across social media their reactions to first reading the post, with reactions depicting fear and relief, once they realized the content of the letter. The entertainment website, Collider, remarked that, despite the initial reactions caused by the letter, the announcement sparkled an "incredibly heartfelt sentiment", when the group made clear that 2025 would be a "year of music" for the band.

## Concept and content

The convention is themed around the 20th anniversary of the Jonas Brothers as a band. All activities and performances aim to celebrate the 20 years since the group formation.
On March 6, 2025, the Jonas Brothers announced they would play two sets at JonasCon. One of the performances is set to feature the original 2007 band, and will take place at the Rink, an indoor ice skating rink, at American Dream. The line-up features American rock band All-American Rejects, the Jonas' younger brother Frankie Jonas, along with special guest appearance by Jay Shetty and a live "Chicks in the Office" podcast. The convention will also feature 21-and-over performances by the Jonas Brothers, Joe Jonas, DNCE, Nick Jonas, the band's former security guard, Big Rob, and Kevin Jonas' brother-in-law, Deleasa, set to take place at the American Dream Waterpark.

## Activities

Activities and events at the convention will include:
* live performances;
* retail takeovers;
* JonasCon trading post;
* Q&A panels;
* trivia;
* games;
* keynote event;
* interactive art installation;
* karaoke;
* DJ sets;
* special guests;
* Camp Rock themed bar;
* Z100 broadcast;
* Jonas pizza;
* exclusive merchandising;
* miniature golf;
* dream wheel;
* Jonas Museum;
* 2005 Jonas van signing;
* fan portrait studio;
* JonasCon game room;
* giveaways;
* laser tag;
* shake by the Ocean Milkshake Bar;
* escape room;
* immersive art installation;
* Nellie's Southern Kitchen;
* Danielle Jonas Co.

## Other 20th anniversary celebrations

The Jonas Brothers announced that, in 2025, they would celebrate their 20th anniversary with a lot of surprises for the fans. Along with the JonasCon announcement, the brothers also teased that they would be releasing new Jonas Brothers music, solo music, a live concert album, and a soundtrack.

### Massey Hall concert

On February 15, 2025, to kickstart the celebrations, the Jonas Brothers performed a concert at Massey Hall, in Toronto. The concert was conceptualized around the 20th anniversary theme: "20 years. 20 songs. 2,000 tickets. 20:00 ET. $20". During the event, the brothers took song requests from the fans, and performed songs spanning their entire career, along with solo Nick Jonas and DNCE songs. "Like It's Christmas" was incorporated to the set list, in order for the event to be used for filming some scenes for their upcoming Christmas movie, set to be released at the end of 2025, on Disney+.