# The Showman

The Showman: Inside the Invasion That Shook the World and Made a Leader of Volodymyr Zelensky is a non-fiction book written by Time magazine journalist Simon Shuster, released on January 23, 2024 by William Morrow, an imprint of HarperCollins. The book offers an in-depth examination of Ukrainian President Volodymyr Zelenskyy's rise to international prominence during Russia's invasion of Ukraine in 2022. The book provides a detailed portrayal of the Ukrainian leader's transformation from a comedian and television star to a wartime president.

## Synopsis

The book offers an account of Volodymyr Zelenskyy’s transformation from a comedian into a wartime leader amid Russia’s full-scale invasion of Ukraine. The book also critically examines his methods, particularly his control over the media and political opposition during the war. Shuster portrays Zelenskyy as a complex figure whose actions, while effective in the short term, have raised concerns about potential authoritarian tendencies. The book offers a nuanced view of Zelenskyy, acknowledging both his strengths and the challenges he faces as he continues to lead Ukraine through the conflict.
Shuster, who has been reporting from Kyiv since 2009, provides a unique perspective on Zelenskyy’s evolution, combining intimate observations with an in-depth analysis, drawing from his access to Zelenskyy and key figures in the Ukrainian government, including Andriy Yermak, Oleksiy Arestovych, Denys Shmyhal, Oleksandr Danylyuk, Dmytro Kuleba, Ruslan Stefanchuk, Oleksiy Danilov, Valerii Zaluzhny, and First Lady Olena Zelenska.
The book begins with Zelenskyy's unexpected rise to political prominence and victory in the 2019 presidential election. Shuster details Zelenskyy's shift from a clean-cut comedian to a resilient leader, noting how his background in entertainment has significantly influenced his approach to governance during wartime. Shuster captures Zelenskyy's early responses to the invasion, including his decision to stay in Kyiv and his efforts to galvanize the Ukrainian public and the international community. He highlights Zelenskyy’s belief in the power of information and media as critical tools in the fight against fascism.
The narrative delves into Zelenskyy's strategic media use and ability to maintain global attention. Shuster describes how Zelenskyy's daily speeches, tailored for various platforms, and his high-profile engagements with international leaders helped secure significant support for Ukraine. His address to the U.S. Congress and his appeal for military aid are portrayed as masterstrokes in leveraging his media savvy for diplomatic gain.
However, Shuster also presents a critical perspective on Zelenskyy’s leadership. The book addresses concerns about his increasingly autocratic tendencies, including the suspension of political parties and the suppression of independent media under martial law. Shuster explores the tension between Zelenskyy’s effective communication strategies and the potential for overreach in his quest to control the narrative.
In conclusion, The Showman provides a nuanced portrayal of Zelenskyy, balancing admiration for his wartime performance with a cautious examination of his approach to governance. Shuster's detailed observations offer a complex picture of a leader whose showmanship and rhetorical prowess have been vital in Ukraine’s struggle for survival, even as questions about his long-term impact and potential for despotism linger.

## Reception

After its release, The Showman became a bestseller. The book received widespread acclaim for its vivid portrayal of Zelenskyy and its timely analysis of the ongoing conflict in Ukraine. The Washington Post described it as a "riveting account" that provides both a personal and political portrait of Zelenskyy during this pivotal historical moment. The New York Times Book Review selected the book as an Editors' Choice, praising it as "an intimate account of the Russian invasion, which vividly captures Zelenskyy’s transformation from a clean-cut funnyman into a war hero out of central casting."
The Wall Street Journal lauded the book as "the standard by which all other works on Mr. Zelenskyy and Ukraine's wartime politics will be judged," while The Guardian called it "a definitive, thoroughly researched, and deeply insightful biography." Pulitzer Prize-winning author Anne Applebaum described The Showman as "an intense, evocative portrait of one of the most remarkable figures of our era," and investigative reporter Catherine Belton praised it as "an astonishingly intimate portrayal of the former comedian turned wartime leader".
However, not all reception was positive. Kate Tsurkan from The Kyiv Independent critiqued the book, suggesting that some passages—and Shuster’s earlier articles for Time on Russia’s war against Ukraine—tended towards sensationalism. Tsurkan argued that revisiting Shuster’s earlier work might shed light on the issues present in this book.
In Russia, The Showman was banned by the government, which cited concerns that the book's content could "threaten national security, political and economic interests, and the morality of its citizens." This ban is part of a broader effort by the Russian state to control narratives about its actions in Ukraine. Reports have emerged of Russian authorities seizing copies of the book from citizens, highlighting the regime's concern about its potential impact on public opinion within Russia.

## Significance

The Showman is recognized for its comprehensive analysis of Zelenskyy's leadership style and its exploration of the broader geopolitical context of the Russian invasion of Ukraine. As a result, it has been cited in academic articles and discussions, particularly in fields such as international relations, political science, and media studies. The book contributes to ongoing debates about the role of media in shaping public perception, the effectiveness of soft power in international diplomacy, and the resilience of democratic institutions when faced with authoritarian threats.
In addition to its academic impact, The Showman has the potential to influence the global narrative surrounding Ukraine's fight for sovereignty. Its portrayal of Zelenskyy emphasizes the importance of strong, communicative leadership during times of crisis. The book has also spurred broader discussions about the qualities necessary for effective leadership in the modern age, particularly in the evolving political communication landscape of the digital era.