# Applied Media Technologies Corporation

Applied Media Technologies Corporation (AMTC) was a Tampa, Florida-based provider of commercial sound equipment, "on hold" messaging to US and Canadian businesses under the brand name TelAdvantage, and background music for businesses as a partner of SIRIUS Satellite Radio.

## Products
### TelAdvantage

AMTC's clients included Allstate Insurance, Morgan Stanley, Spherion and Raymond James Financial. In 2008, the TelAdvantage offering was expanded to include overhead messaging in retail stores and automotive showrooms. AMTC had manufactured two digital MP3 player devices for this purpose, the iQueue 3.5 and the RemoteLink IP.

### Sirius Music for Business

Sirius Music for Business was used in hotels, retail stores, automotive dealerships and restaurant chains, including Piggly Wiggly, Big Boy Restaurants and Huddle House. In 2006, AMTC executed agreements to install Sirius Business in Yum! Brands, Focus Brands and Wendy's stores, among others. AMTC's SIRIUS offering was featured in many of the same automotive dealerships that sell Sirius in cars, including Ford Motor Company, Volkswagen of America, Volvo, Chrysler, Land Rover, Jaguar, and Mazda among others.
AMTC renewed its contract with ABMC in September 2009 for another three years, shortly after ABMC renewed its own contract with Sirius for the same time period.

### Commercial sound equipment

In conjunction with its two music offerings, AMTC manufactured branded 70 V and 100 V commercial sound equipment. The product line included amplifiers ranging from 8 W to 1400 W, wired and wireless paging microphones, and an array of speakers, including recess-mount models, surface-mount box speakers, and specialty speakers for outdoor use.

## Timeline

* 1991 - AMTC began operations in Tampa, Florida as an on-hold messaging vendor.
* 1993 - AMTC released its patented Optical Disk Repeater 1000. The device was the first compact disc-based "on hold" player on the market.
* 1998 - AMTC revamped the ODR-1000 with its TraxMaster, and added the iQueue (a removable memory card player) and the RemoteLink td64, which permitted remote-initiated downloading of messages via a modem.
* 2000 - AMTC moved into its new 10,000-square-foot (930 m$^2$) headquarters in Clearwater, Florida
* 2000 - AMTC installed its RemoteLink td64 in every Bally Total Fitness gym.
* 2003 - AMTC signed an agreement with ABMC to distribute Sirius Satellite Radio for businesses.
* 2003 - AMTC introduced a third CD-based "on hold" player, the TraxMaster II, and releases the iQueue II, a CompactFlash-based MP3 player for "on hold" messaging. The iQueue II works in conjunction with HoldDirect.com, the first web-based distribution system for "on hold" messages.
* 2004 - AMTC became a preferred on-hold messaging vendor for Nationwide Insurance and rolls out its iQueue II digital messaging player to the offices of Royal Caribbean.
* 2005 - Major endorsements and partnerships included Daimler-Chrysler, Ford Motor Company, Raymond James Financial, and Allstate Insurance.
* 2006 - Major partnership deals signed included Yum! Brands, FOCUS Brands, Huddle House, Big Boy Restaurants, Piggly Wiggly, Cici's Pizza, Sysco Foodservice and Wendy's International.
* 2007 - AMTC announced national rollouts of Sirius Business to Volkswagen of America dealers and McCoy's Building Supply stores.
* 2007 - AMTC announced it has updated all the components in the Sirius Business Equipment Kit and promises more product updates this year.
* 2007 - AMTC installed SIRIUS service in the new team headquarters of the Tampa Bay Buccaneers and the speakers and amplifiers driving the Mountain Dew Extreme Zone in Tropicana Field, home of the Tampa Bay Rays.
* 2008 - AMTC became the national music and messaging vendor for True Value and its subsidiaries, as well as Anytime Fitness and Snap Fitness, among others.
* 2008 - AMTC more than doubled its sound equipment line, offering several new rack-mountable amplifiers and specialty speakers.
* 2009 - AMTC released the iQueue 3.5, an updated version of the iQueue III, as well as the RemoteLink IP, an Internet-based store and forward MP3 player device for on-hold and in-store music and messaging.
* 2009 - AMTC renewed its reseller contract with ABMC through 2012.
* 2015 - AMTC was in the final testing stages of their RAV player, the first all in one background music, video, and on hold messaging device.
* 2020 - The company was reportedly put out of business by the COVID pandemic, shutting down all of its offices. It was subsequently sued by Sirius XM Radio, for non-payment of distribution agreement fees.