# Pinoy Big Brother: Celebrity Collab Edition

Pinoy Big Brother: Celebrity Collab Edition premiered on March 9, 2025, on GMA Network. The third celebrity season of the Philippine television reality show Pinoy Big Brother, it is the first season to air on GMA and the first full celebrity edition season to air since 2008. The season features celebrities signed to the talent agencies Star Magic and Sparkle GMA Artist Center as housemates.

## Development

On January 27, 2025, during a broadcast of the news program 24 Oras, actress-presenter Iya Villania announced that the new season of Pinoy Big Brother would air on GMA Network, marking the franchise's debut broadcast on the network. As series' third celebrity edition, subtitled Collab, the season's cast would be composed of artists from the talent agencies Star Magic and Sparkle GMA Artist Center. The following day, a contract signing between the executives from ABS-CBN Studios and GMA Network was held in Quezon City. Principal photography commenced on March 9, 2025.
Hosts from the previous seasons—Bianca Gonzalez, Robi Domingo, Kim Chiu, Melai Cantiveros, Enchong Dee and Alexa Ilacad—all reprised their roles. Two talents from GMA—Gabbi Garcia and Mavy Legaspi—joined the roster of hosts on February 9 and 21, respectively.

## Release

The season premiered on March 9, 2025, on GMA Network's Sunday Grande line up. Episodes air on GMA Network during weeknights at 10 PM (PST) on the network's Prime line up, and weekends at 6:15 PM. Aside from its television broadcast, the season also airs online through Kapamilya Online Live and iWantTFC.
A companion show, Pinoy Big Brother: Celebrity Collab Edition Updates, hosted by Garcia, airs every Monday to Friday twice on GMA—first before the timeslot of TiktoClock and second before Family Feud.

## Format

Every week, each housemate must nominate two other housemates for eviction, with the first receiving two points and the second receiving one. The top three (or more if there is a tie) housemates with the most nomination points will be put forward for public vote. Furthermore, Big Brother has the authority to grant immunity or an automatic nomination to a housemate, primarily due to twists or violations. A nomination round may be paused due to pending tasks, challenges, or twists.

### Twists

* The meaning of the Collab twist:
** Sparkle and Star Magic artists: For the first time in Pinoy Big Brother history, Sparkle artists competed alongside Star Magic artists.
** Duos: In this season, housemates compete in duos. On Day 2, the housemates were instructed to pair themselves with one another, with each pair consisting of a Star Magic and Sparkle housemate. As part of the format, these pairs will compete, nominate, strategize, evicted together throughout the season up until the finale, where a duo will be named a winner. These pairs will be shuffled until a certain point during the season.

## Housemates

On March 9, 2025, fifteen celebrity housemates entered the house. The first seven to enter were artists from Sparkle, followed by seven artists from Star Magic. Sparkle artist Michael Sager was the last one to enter that night.
Pinoy Big Brother: Celebrity Collab Edition housemates :
| Name | Age on entry | Hometown | Agency | Occupation | Day entered | Day exited | Status |
| AC Bonifacio | 22 | Canada | Star Magic | Actress and dancer | Day 1 | — | Safe |
| Ashley Ortega | 26 | San Juan | Sparkle | Actress and figure skater | Day 1 | — | Safe |
| AZ Martinez | 21 | Cebu | Sparkle | Actress | Day 1 | — | Safe |
| Bianca de Vera | 23 | Taguig | Star Magic | Actress | Day 10 | — | Safe |
| Brent Manalo | 27 | Tarlac | Star Magic | Actor | Day 1 | — | Safe |
| Charlie Fleming | 16 | Cagayan de Oro | Sparkle | Actress | Day 1 | — | Safe |
| Dustin Yu | 23 | Quezon City | Sparkle | Actor | Day 1 | — | Safe |
| Esnyr Ranollo | 23 | Davao del Sur | Star Magic | Actor and influencer | Day 1 | — | Safe |
| Josh Ford | 19 | United Kingdom | Sparkle | Actor | Day 1 | — | Safe |
| Kira Balinger | 24 | Cavite | Star Magic | Actress | Day 1 | — | Safe |
| Klarisse de Guzman | 33 | Rizal | Star Magic | Singer | Day 1 | — | Safe |
| Michael Sager | 22 | Marinduque | Sparkle | Actor | Day 1 | — | Safe |
| Mika Salamanca | 24 | Pampanga | Sparkle | Actress and influencer | Day 1 | — | Safe |
| Ralph de Leon | 24 | Cavite | Star Magic | Actor and judoka | Day 1 | — | Safe |
| River Joseph | 26 | Muntinlupa | Star Magic | Actor and businessman | Day 1 | — | Safe |
| Will Ashley | 22 | Cavite | Sparkle | Actor | Day 1 | — | Safe |

## Houseguests

* Day 1: Actress and vlogger Ivana Alawi entered the house during the premiere night. Big Brother gave her a "secret" task, wherein she has to convince all the housemates that she is a housemate. She was also tasked to give gifts to three housemates. Host Mavy Legaspi was also required to stay in the house during the end of the premiere night as a consequence for failing a task he and fellow hosts, Gabbi Garcia, Alexa Ilacad and Melai Cantiveros, received from Big Brother. Alawi left the house on Day 7 while Legaspi left the house on the night of Day 5.

## Tasks
### Weekly tasks

Big Brother will assign weekly tasks to the housemates to test their group dynamics, cooperation, and camaraderie. The weekly budget is at stake for passing or failing the weekly tasks.
Pinoy Big Brother: Celebrity Collab Edition weekly tasks :
| No. | Date & day assigned | Task title and description | Result |
| 1 | March 11 (Day 3) | Twinkle Twinkle Big Star The housemates and houseguests (in duos) must use two giant batteries to continually light a "big star" by placing them in correct contact points placed throughout the frame in front of the said star. The housemates and houseguests must only make eight mistakes or less in the said task. Once a duo (a member or both) makes a mistake, they will no longer be allowed to participate in the weekly task. Unbeknownst to the housemates, if they successfully complete the task within the final sixty minutes, Big Brother will donate ₱60,000.00 to a charity. | Passed |

### Other tasks

In addition to weekly tasks, Big Brother can assign additional ones, which fall into four categories. Daily tasks are routine activities that housemates can complete and may be transferred to anyone by Big Brother. "Secret" tasks require a housemate to complete a mission without informing the others. Reward tasks can belong to any category and must be completed to earn a reward. "Special" tasks are assignments given by Big Brother or suggested by housemates with his approval. "Punishment" tasks are also listed separately in the table below for transparency.
Some tasks may influence house activities and may create competition among the housemates. In certain cases, sponsors may provide specific tasks, allowing housemates to win luxury rewards through competitions, tasks, or challenges.
Pinoy Big Brother: Celebrity Collab Edition other tasks :
| No. | Date & day assigned | Type | Description | Participant(s) | Result |
| 1 | March 9 (Day 1) | Reward | Housemates were locked separately in the pool area. In 15 minutes, the hosts Alexa Ilacad, Gabbi Garcia, Mavy Legaspi, and Melai Cantiveros were assigned to help the housemates by picking bamboo sticks scattered in the house. The housemates were connecting the collected bamboo sticks by using their belongings and reach the key on a suspended logo to open the gate to the main house. If they fail the task, the assigned hosts will be required to stay in the house for an undetermined period. | All housemates | Passed |
| 1 | March 9 (Day 1) | Reward | Housemates were locked separately in the pool area. In 15 minutes, the hosts Alexa Ilacad, Gabbi Garcia, Mavy Legaspi, and Melai Cantiveros were assigned to help the housemates by picking bamboo sticks scattered in the house. The housemates were connecting the collected bamboo sticks by using their belongings and reach the key on a suspended logo to open the gate to the main house. If they fail the task, the assigned hosts will be required to stay in the house for an undetermined period. | Alexa, Gabbi, Mavy, Melai | Failed |
| 2 | March 11 (Day 3) | Secret, reward | On day 3, Big Brother informed Kira Ballinger, that her duo Josh Ford would celebrate his birthday the following day. To celebrate Ford's birthday pool party, Big Brother assigned Ballinger to spend a longer time on the Twinkle Twinkle Big Star weekly task; as the time their duo spends on the weekly task is equivalent to the duration of the pool party. | Kira | Passed |
| 3 | March 16 (Day 8) | Punishment | On Day 8, The violators must walk around the swimming pool while saying Hindi ako lalabag sa mga patakaran ni Big Brother (transl. "I will never break Big Brother's rules.") five laps each violator, then each violator must wear a pen cap resembles a human marker, then write the Hindi ako lalabag sa mga patakaran ni Big Brother on the whiteboard while the fellow violators carrying the human marker. The last writing, however, was tasked to be done in cursive. The violations will be cleared if the writings are legible. | All housemates | Passed |
| 4 | March 17 (Day 9) | Reward | On Day 9, the Star Magic housemates required to transfer a ball using a hole maze from Point A to Point B. If a ball falls, they must return to the starting point. If they win the task, the reward will be given to a Sparkle housemate. Unbeknownst to the Star Magic housemates, the reward contains a nomination immunity medal, which a Sparkle housemate will give an immunity for the first nomination round. | Star Magic housemates | Passed |

## Nomination history
### Color Key

| | | Nominations received |
| Eviction day and date | Eviction day and date | Nominations received |
| Nomination day and date | Nomination day and date | Nominations received |
| | AC | |
| | Ashley | |
| | AZ | |
| | Bianca | |
| | Brent | |
| | Charlie | |
| | Dustin | |
| | Esnyr | |
| | Josh | |
| | Kira | |
| | Klarisse | |
| | Mica | |
| | Michael | |
| | Ralph | |
| | River | |
| | Will | |
| Notes | Notes | |
| Up for eviction | Up for eviction | |
| Saved from eviction | Saved from eviction | |
| Evicted | Evicted | |
| Ref. | Ref. | |

### Collab duos history

Legend of agency colors:
Italic text indicates houseguest
| Duration of duo pairing | Duration of duo pairing | Week 1 | Week 2 |
| | AC | Charlie | Ashley |
| | Ashley | Ivana | AC |
| | AZ | Esnyr | Kira |
| | Bianca | — | — |
| | Brent | Michael | Mika |
| | Charlie | AC | — |
| | Dustin | Klarisse | Esnyr |
| | Esnyr | AZ | Dustin |
| | Josh | Kira | Klarisse |
| | Kira | Josh | AZ |
| | Klarisse | Dustin | Josh |
| | Mika | Ralph | Brent |
| | Michael | Brent | Ralph |
| | Ralph | Mika | Michael |
| | River | Will | Will |
| | Will | River | River |
| Ref. | Ref. | | |

## Reception

According to AGB Nielsen Philippines' Nationwide Urban Television Audience Measurement People in television homes, the pilot episode of Pinoy Big Brother: Celebrity Collab Edition earned an 8.6% rating.