# TechTV

TechTV was an American cable television channel with a focus on technology. It was launched as ZDTV on May 11, 1998 by computer magazine publisher Ziff Davis following two short-lived technology-based programs by the company. Initially targeting tech enthusiasts with programming including Xplay, The Screen Savers and Call for Help, it aimed to report and inform on computers and the internet during the dot-com bubble. In 2000, it was sold to Vulcan Ventures, owned by Paul Allen, and rebranded as TechTV in 2001, expanding its reach to 43 million homes while shifting toward broader tech-related content, including gaming and pop culture. Facing struggles brought on by the dot-com crash and the growth of the internet, TechTV merged with Comcast's G4 network in 2004, briefly becoming G4techTV before the TechTV brand was phased out entirely by 2005, as G4 pivoted to a younger, gaming-centric audience, marking the end of TechTV's original vision.

## History
### Origins

On August 20, 1994, computer magazine publisher Ziff Davis entered the television industry with the premiere of The Personal Computing Show, a program that aired on Saturday mornings on CNBC, America's Talking and the Jones Computing Network. The Personal Computing Show, co-hosted by Jim Louderback and Gina Smith, targeted a growing demographic of personal computer owners and demonstrated how to purchase, install, maintain and repair personal computers and peripheral devices such as printers. Shortly after The Personal Computing Show's premiere, Ziff Davis revealed plans to produce a second show in October 1994 named PC Update, a half-hour Sunday morning news program hosted by Leo Laporte and focusing on the computer industry. According to Ziff Davis spokesman Gregory Jarboe, The Personal Computing Show was unsuccessful due to its relegation to odd channels and timeslots. When Ziff Davis' sale to investment firm Forstmann Little & Company was announced in October 1994, a small Foster City-based television operation named "ZD-TV" was listed as a company asset.
In April 1996, Ziff Davis announced the establishment of ZDTV as a San Francisco-based unit specializing in the production of television and internet broadcasts, which would allow the publisher to showcase its products. Its first project was to develop The Site, a daily hour-long prime time news show co-hosted by Soledad O'Brien about the increasing social and economic effects of technology. The program aired on the cable news network MSNBC, which launched on July 15, 1996. It was the third San Francisco-based television program specializing in technology after CNET Central and Cyberlife. According to Ziff Davis chief executive Larry Wangberg, San Francisco was chosen as ZDTV's headquarters for its proximity to Silicon Valley and easy access to Multimedia Gulch-based talent.
On May 6, 1997, Ziff Davis announced its plan to launch ZDTV as a 24-hour interactive cable network specializing in computers and the Internet. The publisher put $100 million behind the project and planned to debut the ZDTV channel in early 1998. Projected programming for the channel included talk shows on the impact of technology, business-oriented shows evaluating investments in high-tech stocks, and reviews of software and hardware. Children's programming was also planned for the weekends. The channel had 11 initial charter advertisers, including IBM, Gateway 2000, Microsoft, and Charles Schwab. Ziff Davis chairman and CEO Eric Hippeau cited the increasing presence of computers in cable television homes and workspaces as motivation for filling the niche of programming about computers, saying "This is a huge audience and it will only get bigger". Wangberg, who would be made the network's CEO, proclaimed Ziff Davis' ambition of ZDTV becoming "to computing what CNN is to news, what ESPN is to sports". Although Ziff Davis intended to continue producing The Site for MSNBC following ZDTV's launch, the show was canceled in September 1997 as a result of the network's shift toward an all-news format. In December 1997, Ziff Davis revealed at the Western Cable Trade Show in Anaheim that it had secured agreements with four cable operators to carry the network: Prime Cable in Las Vegas, Harron Communications in Detroit, Televue in Georgia, and Prestige Cable in Georgia, North Carolina, Virginia, and Maryland.

### ZDTV

ZDTV was initially set to launch at the end of 1998's first quarter, but was delayed by Ziff Davis' initial public offering, which was announced on February 18. The network launched on May 11, 1998, on cable systems in Las Vegas, Detroit, parts of Georgia near Atlanta, and parts of Maine. On August 1, 1998, ZDTV became available nationally on DirecTV as channel 273. In November 1998, Microsoft co-founder Paul Allen's holding company Vulcan Ventures invested $54 million in ZDTV, granting it a 33 percent stake in the network.
Although ZDTV was critically acclaimed, it struggled to gain a foothold in AT&T/TCI cable lineups and was deemed unprofitable. In an effort to sell company assets to reduce debt and boost its share price, Ziff Davis put ZDTV up for sale on July 16, 1999. In November 1999, Vulcan purchased the remaining two-thirds in a transaction that was completed on January 21, 2000. The deal (which permitted the network to retain its name) was worth $204.8 million. On August 21, 2000, ZDTV announced that it would be changing its name to TechTV the following month and would simultaneously be added to AT&T and Time Warner Cable's digital cable lineups.

### TechTV

On March 15, 2001, TechTV announced that it had laid off an approximate of a dozen employees as part of a reorganization effort in the face of the waning dot-com bubble. On April 2, the nine-hour live programming block TechLive, which the network described as the "nucleus of TechTV's daytime programming", was launched. For this venture, the network established a fully digital broadcast center in San Francisco as well as bureaus in New York City, Washington, D.C., Silicon Valley, and Seattle. The block also included a ticker which listed the status of leading tech stocks.
On November 16, TechTV announced another layoff of 130 employees. This, combined with the reduction of TechLive and indifferent online reactions to TechTV's struggles, were interpreted by Farhad Manjoo of Wired as a sign of declining cultural interest in technology. Anonymous TechTV employees remarked that the increasingly ubiquitous nature of the Internet had rendered the network's mission statement "a bit fantastical" and suggested that the only reason the network was still in business was because "Allen doesn't know what to do with his billions".
On April 24, 2002, 50 more employees were dismissed and TechLive was cut further to a thirty-minute daily news magazine show with a stronger focus on technology's cultural aspect. The airtime previously occupied by the now-diminished TechLive would be filled by acquired programs that shifted the network's focus from news and information to tech culture, including Max Headroom, Techno Games, Future Fighting Machines, and Thunderbirds. The network also acquired the rights for the films Coma (1978), Demon Seed (1977), and Forbidden Planet (1956).

### Merger and consolidation

In December 2003, rumors circulated of an impending purchase of TechTV by Comcast, the largest American cable carrier at the time. Such a purchase was expected to entail the merger of TechTV with Comcast's own video gaming channel G4. On March 25, 2004, Comcast announced its purchase of TechTV for under $300 million, as well as its upcoming merger of the network with G4. At the time of the purchase, TechTV was available in 43 million households via cable and satellite, while G4 was available in 1.5 million households, thus allowing the combined network to reach 44 million households.
John Higgins of Broadcasting & Cable reported that despite its reach, TechTV's ratings were small, which he attributed to cable television's increasingly fragmented nature. Dan Fost of SFGate also mentioned that the network's layoffs and programming changes were necessitated by the dot-com crash eliminating several of the network's advertisers. TechTV chief operating officer Joseph Gillespie, in 2018, recalled that "our primary motivation for the sale was the Internet was proving to be a much better publishing and distribution platform for a subject matter as diverse and ever changing as Technology. TV was just too slow and expensive. Ironically, we were disrupted".
Around May 6, 2004, TechTV announced the termination of 285 employees from the San Francisco office by July 16, 2004, allowing approximately 80 to 100 employees to transition to G4's main office in Los Angeles if they agreed to relocate there. On May 10, 2004, Comcast completed its acquisition of TechTV from Vulcan, and merged it with G4 to form G4techTV on May 28, 2004.
On January 11, 2005, G4 founder and CEO Charles Hirschhorn announced that, effective February 15, G4techTV's name would revert to G4 and receive a new presentation and programming primarily targeting male gamers in the 12-34 age bracket. Hirschhorn intended to veer the network away from TechTV's older tech enthusiast audience in favor of teenage males, and according to insiders, the G4techTV title was a temporary measure to appease cable operators, with a complete G4 brand being the ultimate goal.

## Programs

The following is a partial list of programs aired by TechTV.

### Original programming

* AudioFile – a weekly program focusing on technology's increasing role in the music industry.
* Big Thinkers – a weekly interactive program that conducts interviews with the technology industry's visionaries.
* Call for Help – a prime-time interactive program in which viewers can call, email or netcam for assistance in solving computer problems.
* Computer Shopper – a weekly program that provides information about computer hardware and software products and how to buy them intelligently.
* CyberCrime – a weekly program that investigates dangers to computer users such as fraud, hacking, viruses, cybersex crimes, and invasions of privacy.
* Digital Avenue – a prime-time program in which manufacturers present in-depth demonstrations of their latest products.
* Eye Drops – a weekly showcase of computer-animated shorts.
* Fresh Gear – a weekly program that reviews technological gadgets.
* Internet Tonight – a prime-time program showcasing people and personalities who specialize in the Internet.
* Invent This! – a weekly prime-time program showcasing inventors.
* Microsoft Insider Live – a pair of special live events that aired on October 5 and November 2, 2002. Each event was an interactive broadcast that showcased five new products from Microsoft. The event offered product demos, giveaways and an insider look at Microsoft Research & Development.
* The Money Machine – a daytime program that gives expert financial advice concerning computers and the Internet.
* Nerd Nation – a weekly prime-time program focused on nerd sub-cultures.
* Performance – a weekly program covering technology's role in the world of sports.
* The Screen Savers – a prime-time program that covers the latest computing products and demonstrates their effective use at home and the workplace.
* Secret, Strange & True – a weekly program focusing on bio-technology.
* Silicon Spin – an interactive prime-time program in which computing industry leaders discuss current technology events and features viewer commentary through email, chat, and videophone.
* The Tech of: – a weekly prime-time program focusing on the workings of technology used in everyday life.
* TechLive – formerly ZDTV News (1998–2000) and TechTV News (2000–2001); a bi-daily news program covering current events of the technology industry.
* The Technotainment Zone – a weekly morning program in which Best Buy customers discuss the convergence of the technology and entertainment industries and how Best Buy can help get them the most that both industries have to offer.
* Titans of Tech – a weekly series of biographies profiling figures in the technology industry.
* Unscrewed with Martin Sargent – a daily showcase of "the darker, funnier, sexier world of technology and the Internet".
* Wired for Sex – a weekly prime-time program focusing on technology's role in human sexuality.
* Working the Web – a weekly program that provides information, advice, and resources for entrepreneurs and emerging companies to set up businesses on the Internet.
* Xplay – formerly GameSpot TV (1998–2001) and Extended Play (2001–2003); a weekly program that provides reviews, tips and tricks, and previews for contemporary video games.
* You Made It – a program that showcases homemade netcam videos.
* Zip File – an abridged selection of ZDTV's other programs hosted by animated characters Dash and Tilde.

### Acquired programming

* Anime Unleashed – a programming block of science fiction anime.
** Armitage III: Poly-Matrix
** Banner of the Stars
** Betterman
** Boogiepop Phantom
** Crest of the Stars
** Dual! Parallel Trouble Adventure
** Gate Keepers 21
** Geneshaft
** Last Exile
** Serial Experiments Lain
** Silent Möbius
** The SoulTaker
* Beyond Tomorrow
* Body Hits
* Conspiracies
* Future Fighting Machines
* Max Headroom
* Robot Wars
* Spy School
* Techno Games
* Thunderbirds
* Tomorrow's World

## Staff
### Executives

ZDTV's original executive lineup consisted primarily of television veterans; chairman and CEO Larry Wangberg was previously CEO of Times Mirror Cable Television, senior vice president of programming Greg Drebin previously served the same position at MTV, and news director Harry Fuller previously worked for KPIX-TV and KGO-TV. TechTV's executive vice president, COO and acting CEO Joseph Gillespie previously managed sales and marketing for Ziff Davis. Jim Louderback, apart from hosting Fresh Gear, also served as the network's vice president and editorial director.

### Hosts and correspondents

Morgan Webb co-hosted Xplay with Adam Sessler beginning in 2003 after previously serving as associate producer of The Screen Savers. Sessler hosted Xplay from the show's debut as GameSpot TV; he was previously a banker and actor on a public-access San Francisco program that ZDTV's casting director happened to be a fan of. Michaela Pereira co-anchored Internet Tonight and then TechLive. Leo Laporte was the host of The Screen Savers and Call for Help.
Other TechTV personalities include John C. Dvorak of Silicon Spin, Chris Pirillo of Call for Help, Kate Botello of The Screen Savers and GameSpot TV/Extended Play, Martin Sargent of The Screen Savers and Unscrewed with Martin Sargent, Carmine Gallo of The Money Machine, and Victoria Recaño of TechTV News.