# Samuel Ross

Samuel Ross MBE (born 1991) is a British fashion designer, creative director, and artist. He is known for founding the fashion label A-COLD-WALL*, Industrial Design studio SR_A SR_A, and the Black British Artists Grants Programme. Since founding these organisations, Ross has collaborated with companies such as Apple, LVMH, Nike, and William Grant & Sons. Ross's output is often characterised as "social architecture for the body", captured through abstraction, brutalism, and deconstruction.

## Early life and education

Ross was born in the Brixton neighbourhood of London, United Kingdom to second generation Windrush parents of Caribbean descent. Shortly after his birth he moved to Northamptonshire, United Kingdom. He attended and graduated from de Montfort University, Leicester where he received first class honours for a Bachelor of Arts in Graphic Design and Illustration and was awarded the FSG design award in 2012.

## Career

After graduating from university, Ross worked as a graphic and product designer for various commercial and industrial companies.
He went on to intern for, and subsequently hired by Virgil Abloh, who became Ross's mentor. In 2012 Ross became Abloh's first design assistant. During his time working for Abloh, Ross also designed for Kanye West's creative content company Donda and related companies.
In 2014 Ross independently founded A-COLD-WALL*, a fashion label, self-described as a "material study for social architecture." The company was acquired by Tomorrow Ltd. in 2024.
In 2019 Ross founded SR_A SR_A. Ross launched SR_A (Samuel Ross & Associates) at the Hublot Prize exhibition in the Serpentine Gallery in 2019. SR_A is a studio operating within the fields of artisan-driven, industrial beautification of precious garments, objects and space.
In 2020 Ross established the Black British Artist Grants programme. Each year the scheme offers 10 bursaries of £2,500 to selected applicants from a range of art and design disciplines. Past recipients of the award include designer Mac Collins, designer Nifemi Marcus Bello, photographer Ronan Mckenzie, and architect Dominique PetiteFrère. The programme has independently provided 50 artists with funding, connecting the next generation of talent to global institutions. The programme advisory board is composed of the following: The Kings Foundation, The V&A Museum, The British Fashion Council, The Royal College of Art, The Design Museum and The University of Westminster. Ross summarises the endeavour as "holistic design for change".
In 2022 the Victoria and Albert Museum (V&A) held an exhibition titled Fashion design: Samuel Ross / A-COLD-WALL*, and in 2023 Ross exhibited his paintings and sculptures in a solo show titled Land at the White Cube gallery in London, as well as Coarse, and exhibition of sculptural pieces that was his second solo show at the Freidman Benda gallery in New York. His work was also included in the exhibition Mirror Mirror: Reflections on Design at Chatsworth at Chatsworth House, and The New Transcendence at Friedman Benda Gallery, NY (both curated by Glenn Adamson). Examples of Ross's work are held in the collections of museums such as the Denver Art Museum, Dallas Museum of Art and the Museum of Fine Arts, Houston, Texas, National Museum of Scotland, and the Design Museum and V&A in London.
In 2023, Ross was hired by Apple for the newly created role of "Principal Design Consultant for Beats".
Ross is the artistic director of the 2025 London Design Biennale.

## Honours and awards

Ross was appointed Member of the Order of the British Empire (MBE) in the 2024 New Year Honours for services to fashion.
Ross is the recipient of the 2018 British Fashion Award for Emerging Menswear Designer, the 2019 Hublot Design Prize, Forbes 30 under 30 Europe, the 2020 GQ USA Fashion Award and the 2020 People of the Year British Fashion Award for his philanthropic endeavours. He received an honorary doctorate from The University of Westminster in 2021. Ross is a recipient of a 2021 British Fashion Award, within the category 'Leaders of Change'.
* 2012 FSG design award
* 2017 British Fashion Council (BFC) Newgen Award
* 2018 British Fashion Award, Emerging Talent
* 2018 LVMH Prize (finalist)
* 2018 Andam Grand Prize (nominated)
* 2018 BFC Newgen 2018/2019
* 2019 Hublot LVMH Design Prize
* 2019 Forbes 30 Under 30
* 2019 BFC GQ Fashion Fund Award
* 2019 BFC Newgen
* 2020 British Fashion Award, Person of the Year (philanthropy)
* 2020 GQ USA Fashion Award
* 2020 International Woolmark Prize 2020 (finalist)
* 2021 British Fashion Award, Leader of Change Award
* 2021 Honorary PhD (Doctor Honoris Causa) conferred by the University of Westminster
* 2022 London Chamber Of Commerce, Outstanding Contribution To Fashion
* 2022 Soho House Award, Established Change-maker Award
* 2023 Member of the Order of the British Empire (MBE) for services to fashion
* 2024 Best Contemporary Design Object, DESIGN MIAMI.BASEL