# Philippine Fashion Week

The Philippine Fashion Week (PhFW) is a biannual week-long fashion show held in Metro Manila, Philippines. Dates are set for May to showcase holiday collections and for October to present spring and summer collections. Known as the "Olympics" of Philippine fashion, it is the longest-running fashion event in the country and one of the largest fashion events held in Manila. The Philippine Fashion Week was founded by Joey A. Espino Jr. and Audie Espino in 1997. They continue to lead the project as executive producers along with the Espino brothers' protégé, Conchitina (Tina) Herrera.
Filipino designers including Ito Curata, Arcylen Moya, Ezra Santos, Oliver Tolentino, Albert Andrada, Jerome Salaya Ang, Noel Crisostomo, Jeffrey Rogador, Sidney Perez Sio, EsAc, Pat Santos, Arnold Galang, Roland Alzate, Raoul Ramirez, Lyle Ibanez, Cherry Samuya Veric, Philipp Tampus, Junjun Cambe, Mixy Dy, Jian Lasala, Randall Solomon, Kaye Morales, Boyet Dysangco, Anthony Nocom, Eric Delos Santos, Cesar Gaupo, Robin Tomas, Lesley Mobo, Frederick Peralta, Ben Farrales, Pitoy Moreno, and Aureo Alonzo have presented full collections on Philippine Fashion Week's multi-media platform. The event is ‘by invitation only’ and participating designers pay a participation fee, with each designer undergoing a stringent selection process with their collections approved based on design ingenuity.
As of 2008, it has been consistently held at the SMX Convention Center and SM Mall of Asia, until 2019 when it was held at Crowne Plaza Manila Galleria.
Notable celebrities and personalities who have been featured on Philippine Fashion Week include, but not limited to; Nina Garcia, Leighton Meester, Kylie Jenner, David Gandy, Allison Harvard, Dominique Reighard, Katie Ford, and the Miss Shapes. International Filipino supermodels Charo Ronquillo, Charlene Almarvez, Danica Magpantay, Manuela Basilio and Paolo Roldan have been recurring guests.
Designers that have been hosted on Philippine Fashion Week have had their pieces worn by celebrities that include, but not limited to; Beyoncé, Rihanna, Lady Gaga, Sofía Vergara, Christina Aguilera, Nicole Scherzinger, Jennifer Lopez, Chris Brown, Britney Spears, Fergie, Tyra Banks, Paula Patton, Paris Hilton, Dita Von Teese, Emmy Rossum, and Mischa Barton.

## Sponsorship

Philippine Fashion Week is annually presented by Runway Productions, CalCarries, EsAC, and Masters School for Models. In previous seasons, Philippine Fashion Week was sponsored by MasterCard, L'Oreal Paris, Maybelline New York, Power Mac Centre, Beats by Dre, Moshi, Gosh, Knomo London, Happy Plugs Stockholm, CaseMate, BDO, SM Residences, Hamilo Coast, Pico de Loro Club, Ipanema, Sony Vaio, Sony Cybershot, PLDT, Axe, Pond's, Sunsilk, Cream Silk, Magnum Ice Cream, Nestle, Emperador and Cignal TV.
The government sector, including the Department of Agriculture, Fiber Industry Development Authority, and Burdang Taal, in collaboration with Filipino designers, has participated in Philippine Fashion Week to bring attention to local fabrics and craftsmanship.
Other special presentations on the runways of Philippine Fashion Week include SM Department Store's 50th anniversary celebration, A tribute to Louie Mamengo, A tribute to Joe Salazar, Salvacion Lim Higgins' Slim's at 50, Project Runway Philippines' Season 1 and Season 2 finales, Ford Supermodel of the World Philippines, and Supermodel Philippines.

## Brands

Participating brands in recent years include SM Store's SM Woman, SM Men, SM Kids, SM Shoes & Bags, Parisian, Forever 21, Alexander Wang X, H&M, The Ramp-Crossings Department Store, Rusty Lopez, Bench, Human, Kashieca, Freego, FG, Wrangler, Giordano, Vans, Guess, Levi's, Lee Jeans, Jag Jeans, Candie's, Folded & Hung, Triumph, Wharton, Jelly Bean, Bayo, Plains & Prints, Petit Monde, Barbie 50th Anniversary, Penshoppe, Oxygen, Regatta, Memo, For Me, Avon Fashion, Unica Hija, Sfera, Suite Blanco, Uno de 50, and Mint, showcasing their collection each season.

## Early 2000s

Philippine Fashion Week was previously held at Glorietta Activity Center, with offsite shows, parties and activities at the NBC Tent, The Rockwell Tent, InterContinental Manila and Shangri-la Makati. In its early years, the event took place for 7–10 days and saw participation from many international fashion brands entering the Philippine market and group-show designers presenting capsule collections.
The Philippine Fashion Week has been held at venues that include the SMX Convention Center, SM Mall of Asia Arena, SM Mall of Asia and SM Aura, with off-site activities at Peninsula Hotel Manila and Raven Boutique Club.
In 2019, it was held at the Crowne Plaza Manila Galleria.
In 2024, it was relaunched at the Ayala Museum in Makati City.