# Kocchi no Kento

Kento Sugō (Japanese: 菅生 健人, Hepburn: Sugō Kento, born June 13, 1996), known professionally as Kocchi no Kento (こっちのけんと, Kotchi no Kento, lit. 'This Kento'), is a Japanese singer-songwriter and internet personality. He began covering songs a cappella in 2019 and is best known for his 2024 single "Hai Yorokonde".

## Early life

Kento Sugō was born in Minoh, Osaka Prefecture, Japan on June 13, 1996. His father is Arata Sugō, a management consultant, journalist, author and television personality, who inspired him the music. He has two siblings: his elder brother is the actor and singer Masaki Suda, and his younger brother is the actor and model Araki Sugō.
Sugō attended Komazawa University, where he formed an a cappella group, Chemical Quartet, with members from the university's a cappella club Meiseishishin. He won the national amateur a cappella contest A Cappella Spirits for two consecutive years.

## Career

Sugō began YouTube career by covering the a cappella version of several songs in 2019. He uses the stage name "Kocchi no Kento", meaning "this Kento". It symbolizes the feeling when he sings, which is himself more than being a salaryman after graduating, like the "other Kento". He appeared as a backing vocal for the performances of Radwimps and Tōko Miura's "Grand Escape" at the 70th NHK Kōhaku Uta Gassen in 2019, and Miisha Shimizu at New Disney Plus Celebration Night.
He started writing his own songs in 2022, and released his debut single "Tiny" through Blowout Inc. on August 30 the same year. The song is about relationship among his brothers. His following single "Shinuna!", went moderated viral on TikTok in mid-2023, and peaked at number nine on the Billboard Japan Heatseekers Songs.
The singer's 2024 single "Hai Yorokonde" depicts the daily lives of salarymen whose stress has peaked while struggling to overcome peer pressure. Its cover artwork and music video inspired by Shōwa-era manga and anime. The song became his most successful song to date after becoming viral on social media, peaking at number four on the Billboard Japan Hot 100 and seven on the Oricon Combined Singles Chart. Following this success, he won Best New Artist at the 66th Japan Record Awards and appeared as a main artist for the first time to perform "Hai Yorokonde" at the 75th NHK Kōhaku Uta Gassen on December 31.
On January 1, 2025, the singer announced via X for his intention to "take a break for the time being." Kocchi no Kento will perform "Kekka All Right", an opening theme for anime series My Hero Academia: Vigilantes.

## Personal life

Kocchi no Kento quit his company job in 2020 and thereafter was diagnosed with bipolar disorder, which was revealed later in September 2023.
He married an unnamed spouse on February 14, 2024.

## Discography
### Singles

List of singles as lead artist, showing year released, selected chart positions, and album name :
| Title | Year | Peaks | Peaks | Peaks | Album |
| Title | Year | JPN Cmb. | JPN Hot | WW Excl. US | Album |
| "Tiny" | 2022 | — | — | — | Non-album single |
| "Shinuna!" | 2022 | — | — | — | Non-album single |
| "Viva Peek-a-Boo" | 2023 | — | — | — | Non-album single |
| "Donguri Game" | 2023 | — | — | — | Non-album single |
| "Iroha" | 2023 | — | — | — | Non-album single |
| "Hai Yorokonde" | 2024 | 7 | 4 | 99 | Non-album single |
| "Mō Ii yo" | 2024 | — | 81 | — | Non-album single |
| "Time Lapse" (featuring Yella.E) | 2025 | — | — | — | Non-album single |
| "—" denotes releases that did not chart or were not released in that region. ||||||

### Guest appearances

List of non-single guest appearances, showing year released, other performing artists, and album name :
| Title | Year | Other artist(s) | Album |
| "Hurricane" | 2025 | Masayuki Suzuki | All Time Doo Wop |

## Concerts

* Yoitokose (2024)

## Filmography
### Film

| Title | Year | Role | Note | Ref. |
| Moana 2 | 2024 | Island resident | Japanese dub voice | |

### Radio shows

| Title | Year | Role | Ref. |
| Sugō Kento no Doboku o Shiru | 2023 | Host | |
| The Moment | 2024–present | Host | |

### Web shows

| Title | Year | Role | Ref. |
| Sugō Kento no Doboku o Shiru | 2020–2023 | Host | |