# Mark Mellman

Mark Mellman is an American pollster and political consultant. He is the founder of The Mellman Group, a polling and opinion research firm. In 2019, he formed the Democratic Majority for Israel (DMFI), a Democratic Party-aligned organization that supports pro-Israel candidates. Mellman formerly served as president of the American Association of Political Consultants.

## Education

Mellman graduated from Princeton University, graduating in 1978. He later attended Yale University to pursue his graduate studies.

## Career

While at Yale in 1981, Mellman was hired by Bruce Morrison, a candidate for Connecticut's 3rd congressional district in the 1982 election; though Morrison was considered an underdog candidate at the time of the election, he ultimately won the race by a narrow margin. Following this, Mellman formed Information Associates in Washington, D.C.; in 1986, the group was incorporated as The Mellman Group.
In 2004, John Kerry's presidential campaign was an early Mellman Group client, a race Kerry ultimately lost. Speaking after the election, Mellman says he foresaw the outcome of the Swiftboat campaign against Kerry. As the campaign grew, with advertising and coverage heavy on right-wing media such as Fox News and the Drudge Report, Mellman says he saw in the polls a tide turning against Kerry.
As of 2016, Mellman was president of the American Association of Political Consultants. In January 2019, Mellman and other Democratic strategists started Democratic Majority for Israel, a group whose mission is to promote pro-Israel candidates among Democrats, especially in primary elections.
Mellman regularly participates in AIPAC conferences, for example speaking at a 2019 AIPAC event in Columbus alongside Neil Newhouse and working directly for AIPAC in the past. In 2015, Mellman consulted for a $25 million advertising campaign for the AIPAC-funded group Nuclear Free Iran. Based on the premise that increased exposure to details of the deal would lead most Americans to oppose it, Mellman's campaign recommendations aimed to disrupt the Iran nuclear agreement by increasing public skepticism. Mellman's firm received a quarter million dollars for its work. Mellman has consulted for other Jewish and pro-Israel organizations as well.
Since Yair Lapid entered politics, Mellman acted as a senior strategist for him. He describes his relationship Lapid and Yesh Atid as differing from his other clients. He notes that this relationship goes back very far, with Mellman helping decide the name of the party.

## Political views

In 2013, Mellman commented on increasing sympathy for Palestinian over Israelis among Democrats according to polling data. Mellman argued that this shift remained small, but suggested handling the issue while it remained minor. He said the best way to do so would be by appealing to specific communities through their own angles, such as LGBT issues, immigration, and health care access, while at the same time confronting the Israel issue head on.
In late 2019, Mellman commented on a speech by Senator and Democratic Party presidential candidate Bernie Sanders to the liberal Jewish group J Street. Mellman opposed Sanders' suggestion that he would use the $3.8 billion in US aid to Israel as leverage to promote humanitarian policies in the Gaza strip. Mellman suggested that "any aid cuts to Israel is not supported by the majority of Democrats" and that "the considerable support Sanders received for this position at the J Street event does not represent a majority of the Jewish community."
In 2010, Mellman suggested that Rasmussen Reports tended to be the most heavily stacked against Democratic candidates in elections.
Mellman opposed Sanders' run for president, supported Eliot Engel's run for a New York congressional seat against successful challenger Jamaal Bowman, and opposes Boycott, Divestment and Sanctions tactics against Israel.

## Personal details

Mellman is an active member of the Modern Orthodox synagogue Kesher Israel in Washington, D.C.