# Puregold

Puregold Price Club, Inc. or simply Puregold (stylized in all caps) is a chain of supermarkets in the Philippines trading goods such as consumer products (canned goods, housewares, toiletries, dry goods, and food products, among others) on a wholesale and retail basis. It currently has approximately more than 400 operating stores and over 20 food service stalls.

## History

Puregold owner Cosco Capital, Inc. is under the Luis Co Chi Kiat Foundation Inc. (LCCKFI), founded and registered on March 28, 2003, by the late Luis Co Chi Kiat's children. Lucio L. Co, married to Susan P. Co, is the Chairman of Cosco Capital, Inc., Puregold, and S&R Membership Shopping. Lucio Co grew up in Santo Cristo, Divisoria. His parents, Luis Co Chi Kiat (October 5, 1917 – July 31, 2002) and Co Lao Siok Hian (April 6, 1924 – September 4, 2014) who owned Atlantic Glassware store, are buried at the Luis Co Chi Kiat Mausoleum in Manila Chinese Cemetery.
During the 1997 Asian financial crisis, Chinese-Filipino businessman Lucio Co, who owned the Alcorn Gold Resources Corporation (later renamed Cosco Capital, Inc.), initially focused on oil and mineral exploration and development. However, due to the increasing price of commodities, the company ventured out into the retail industry, which at the time, was dominated by retail giant SM.
On September 8, 1998, Puregold Price Club was founded by Lucio Co and his wife Susan Co. Its first branch opened on December 12, 1998 as the anchor tenant of Liberty Center (now Mandala Park) along Shaw Boulevard in Mandaluyong.
In October 2011, Puregold Price Club went public and was inaugurated as a listing on the Philippine Stock Exchange.
In 2012, Puregold acquired Kareila Management Inc., which owns S&R Membership Shopping and its six operating outlets through a ₱16.5 billion share swap, resulting in S&R becoming a Puregold subsidiary. In the same year, Puregold also acquired the Parco supermarket chain in a deal valued at around ₱760 million from the Gant Group of Companies, which operates 19 outlets. These outlets were converted into Puregold branches. The shareholders of the retail chain Puregold have approved the merger of the other two operating units into the parent company, consolidating Puregold's supermarket businesses under the publicly listed supermarket operator.
In February 2013, global investment firm Capital Group Companies (CGC) bought 5.4% total outstanding stock of Puregold.
In May 2014, Puregold formed a joint venture with Japanese convenience store chain Lawson under the name PG Lawson Inc. Puregold owns 70% of the venture and they opened their first branch in San Andres, Manila on March 30, 2015.
In 2020, Puregold introduced the Puregold Mobile app, offering services such as online delivery, in-store pick-up, and self-checkout. The mobile app also allows its Tindahan ni Aling Puring and Purehold Perks cards to be used as digitally.
In 2023, Puregold acquired 14 DiviMart supermarket branches, all in Luzon.

### CinePanalo Film Festival

On March 16, 2024, Puregold had its first CinePanalo Film Festival awards, which featured 6 full-length films by filmmakers (₱2.5 million grant each) and 25 short films by student directors (₱100,000 grant each). The films were shown in Gateway Mall. The festival is aimed to "uphold education as catalyst in a film medium, for present and future generations."
In the second 2025 Puregold CinePanalo, a ₱3,000,000 full-length film production grant will be bestowed upon each of 7 directors, aside from a ₱150,000 grant to each of 25 student short filmmakers. The Awards Night is set for March 19, 2025.

## Branches

* Puregold Shaw - Shaw Boulevard, Mandaluyong City - Opened on December 12, 1998
* Puregold Agora - N. Domingo Street corner F. Blumentritt Street, Barangay Pedro Cruz, San Juan City, Metro Manila - Opened in 2007
* Puregold Pasig - M. Concepcion Street, Barangay San Joaquin, Pasig City, Metro Manila
* Puregold Kalentong - New Panaderos Street, Sta. Ana, Manila
* Puregold Sta. Mesa - Ramon Magsaysay Boulevard, Sta. Mesa, Manila
* Puregold QI Central - Near Quezon Institute, E. Rodriguez Sr. Avenue corner Araneta Avenue, Quezon City
* Puregold Balintawak - Balintawak, Quezon City
* Puregold North Commonwealth - Commonwealth, Quezon City
* Puregold Cubao - Araneta Center, Cubao, Quezon City
* Puregold Taytay - Taytay, Rizal
* Puregold Guiguinto - Guiguinto, Bulacan - Opened in 2011
* Puregold Guiguinto Bayan - MacArthur Highway, Guiguinto, Bulacan
* Puregold Malolos - Malolos City, Bulacan
* Puregold Jr. Malolos - Paseo del Congreso St. corner PNR Road, Malolos, Bulacan
* Puregold Calamba-Crossing - Calamba City, Laguna
* Puregold GMA Cavite - General Mariano Alvarez, Cavite
* Puregold Angat - Ground Floor Homecity, Gen. Alejo G. Santos Highway, Angat, Bulacan
* Puregold Baliwag - Benigno S. Aquino Ave., Bagong Nayon, Baliwag, Bulacan
* Puregold Baliwag DRT Highway (Formerly NE Superbodega) - Doña Remedios Trinidad Highway, Bagong Nayon, Baliwag, Bulacan
* Puregold San Jose - Ground Floor Divimart Baliwag, San Jose St., Baliwag, Bulacan
* Puregold Tangos - Benigno S. Aquino Ave., Tangos, Baliwag, Bulacan
* Puregold Bocaue - DRT Highway corner Ciudad de Victoria Bypass Road, Bocaue, Bulacan
* Puregold Bulakan - Bagumbayan St., Bulakan, Bulacan
* Puregold Calumpit - Pulilan Regional Road, Calumpit, Bulacan
* Puregold Hagonoy - M.H. del Pilar St., Hagonoy, Bulacan
* Puregold Loma de Gato (Formerly Puregold Jr. Marilao) - M. Villarica Road, Loma de Gato, Marilao, Bulacan
* Puregold Casa Cecilia - 1 Maria Socorro, 2, MacArthur Highway, Marilao, Bulacan
* Puregold Plaza Cecilia - M. Villarica Road, Santa Rosa I, Marilao, Bulacan
* Puregold Aliw - Ground Floor Aliw Shopping Complex, MacArthur Highway corner Requino St., Meycauayan, Bulacan
* Puregold Camalig (Formerly Puregold Jr. Camalig) - Iba Road, Camalig, Meycauayan, Bulacan
* Puregold Meycauayan - Ground Floor, Meycauayan Doctors Hospital and Medical Center Complex, Hulo-Banga Road, Meycauayan, Bulacan
* Puregold Jr. Meycauayan - MacArthur Highway, Meycauayan, Bulacan
* Puregold Norzagaray - Ground Floor, Builders Warehouse Complex, 386 Del Monte-Norzagaray Road, Norzagaray, Bulacan
* Puregold Obando - Plaridel St., Poblacion, Obando, Bulacan
* Puregold Pandi (Formerly Puregold Jr. Pandi) - 327 Pandi Balagtas Road, Bunsuran III, Pandi, Bulacan
* Puregold Mapulang Lupa - Ground Floor Divimart Mapulang Lupa, Pandi-Angat Road, Mapulang Lupa, Pandi, Bulacan
* Puregold Paombong - Blas Ople Diversion Road, Santo Niño, Paombong, Bulacan
* Puregold Plaridel - DRT Highway, Banga II, Plaridel, Bulacan
* Puregold Pulilan - Ground Floor Divimart Pulilan, Pulilan Regional Road, Cutcot, Pulilan, Bulacan
* Puregold San Ildefonso - Lower Ground Floor One San Ildefonso, DRT Highway, Lapnit, San Ildefonso, Bulacan
* Puregold San Miguel - DRT Highway, Poblacion, San Miguel, Bulacan
* Puregold Betterbuy Household Appliances San Miguel - DRT Highway, Batasang Bata, San Miguel, Bulacan
* Puregold Santa Maria - Gov. Fortunato Halili Ave., Bagbaguin, Santa Maria, Bulacan