# Feastables

Feastables is a chocolate and snack brand created by American YouTuber Jimmy Donaldson, better known as MrBeast online. In January 2022, Donaldson announced the creation of his company which launched its own brand of chocolate bars called "MrBeast Bar". Feastables' chocolate products are manufactured in Peru by Machu Picchu Foods SAC.

## History

In 2021, Donaldson enlisted Jim Murray, the former president of protein bar company Rxbar, to help him create the Feastables. Murray later became co-founder and CEO of the company.
The launch corresponded with a sweepstakes campaign with over $1 million in prizes, including 10 grand prize winners who would receive a chance to compete for a chocolate factory in a future MrBeast video, a reference to Charlie and the Chocolate Factory. The video was released in June 2022, which featured Gordon Ramsay as a cake judge and a $500,000 cash prize. The video had cameos from competitive eaters Matt Stonie and Joey Chestnut. On February 2, 2022, Feastables announced partnerships with Turtle Beach Corporation and Roccat to provide prizes for the sweepstakes. Feastables reportedly sold $10 million worth of chocolate bars in its first few months of operation.
On March 3, 2023, Donaldson was criticized for asking fans on Twitter to "clean up the presentation" of Feastables displays on store shelves. Feastables offered fans entry into a $5,000 raffle if they provided proof of their assistance. The tweets drew accusations that Donaldson was exploiting fans for unpaid labor.
Initially available only at Walmart, in May 2023 Feastables became available at other locations. In July 2023, Feastables was launched in the UK. Feastables expanded to Australia and New Zealand in September 2023. In October 2023, Feastables expanded to South Africa.
On October 2, 2023, Feastables partnered with the Charlotte Hornets debuting a new logo and became their official jersey patch sponsor for the 2023–24 NBA season. However, the partnership has since ended.
In February 2024, the new logo officially started appearing in packages and the recipe of the bar was changed. The name of "MrBeast Bar" was dropped and the "Deez Nutz" bar was renamed to "Peanut Butter" due to a lawsuit by the flavored peanut company "Dee's Nuts".
In April 2024, Feastables expanded to Canada. In May 2024, Feastables was launched in the EU, beginning in Denmark and the Netherlands. In September 2024, Feastables expanded to Germany. In November 2024, Feastables expanded to India. In that year it also became available in the Philippines.
In September 2024, Feastables became a partner in Tony’s Open Chain. Other such companies that have joined Tony’s Open Chain, included Ben & Jerry’s, and ALDI among others.
In February 2025, Feastables announced that it had received kosher certification from the Orthodox Union, the world's largest kosher certification agency. The company said that it had been working towards kosher certification for several months and that it is committed to meeting the highest standards of kosher observance.

## Gallery

* The Feastables logo (2022–2023)
* The original Feastables Bar (then-known as the MrBeast Bar), prior to the redesign
* A Feastables Bar after the rebranding
* A Feastables van
* Old Feastables Wrapper
* New Feastables Wrapper
* Chocolate Chip Cookies