# Aleksandar Zeremski

Aleksandar Zeremski (Serbian Cyrillic: Александар Зеремски; Born in Belgrade on June 15th, 1969) is a Serbian entrepreneur, investor, and economist. He is the first and only certified Water Sommelier in Serbia and the Western Balkans, an expert specialized in identifying and evaluating the quality of drinking water, including its taste and smell.

## Biography

He graduated from the Faculty of Economics at the University of Belgrade in 1995 and obtained his PhD in 2006 from the University for Trade and Banking at Alfa BK University.
On the recommendation of the Economic Institute in Belgrade, the Ministry of Science of the Republic of Serbia awarded him the scientific title of ″Scientific Associate in the field of social sciences – economics″ in 2008. In 2014, the Ministry of Education, Science, and Technological Development of the Republic of Serbia awarded him the scientific title ″Senior Scientific Associate in the field of social sciences – economics″, following the recommendation of the Institute of Social Sciences in Belgrade.
He also engages in scientific work in the field of social sciences – economics and management of organizational systems. He is the founder and director of ″Spring Up Alliance″, a company based in Belgrade, which owns the brand ″Divna Voda″ (Divna Water). He was a member of the Scientific Board of the Economic Institute in Belgrade from 2007 to 2017.
He is married to conductor Divna Ljubojevic and has three daughters – Manja, Mia, and Nina.

## Business career

He began his business career in 1992 at the first private bank in Serbia, Karić Banka DD Belgrade, as a clerk, and quickly advanced, becoming the Director of the Bank's Loan Department. In 1999, he became the Executive Director for Corporate Banking at Astra Banka AD Belgrade.
In 2002, he transitioned into the media sector and became the General Director of RTV BK Telecom, where he spent the next four years. He continued his career at the Economic Institute in Belgrade, where, from 2007 to 2017, he was engaged in scientific work and participated in the implementation of numerous projects financed by the Ministry of Science, Technological Development and Innovation of the Republic of Serbia.
From 2008 to 2011, he worked for the international consulting company ″Deloitte Serbia″ as Vice President, and the following year, he provided consulting services for many private projects.
In 2018, together with a group of friends, he founded ″Spring Up Alliance″, a company based in Belgrade. The company deals with the sale and distribution of water under the registered and protected name ″Divna″. Through the brand ″Divna″, which includes a portfolio of several natural spring waters, and the label ″Healthy Waters of Serbia″, he introduced a new concept to the Serbian market regarding the consumption of water as a food product, raising consumer awareness.
In 2024, in order to enhance both his business and personal interests in studying the significance of water in today's world, he became the first and, to date, the only internationally certified Water Sommelier in Serbia and the Western Balkans. This international recognition was awarded to him by Doemens Academy GmbH, the most important European certification institution in this field, based in Germany. He is a member of the Water Sommelier Union based in Germany.