# The Death of Slim Shady (Coup de Grâce)

The Death of Slim Shady (Coup de Grâce) is the twelfth studio album by the American rapper Eminem. It was released through Shady Records, Aftermath Entertainment, and Interscope Records on July 12, 2024. The concept album centers around a battle between Eminem himself and his Slim Shady alter ego. The album incorporates hardcore hip-hop, satirical hip-hop, and conscious hip-hop. The album features guest appearances from White Gold, Sly Pyper, JID, Dem Jointz, Ez Mil, Skylar Grey, Big Sean, BabyTron, and Jelly Roll; the Expanded Mourner's Edition additionally features 2 Chainz, Westside Boogie and Grip.
Production on the album was primarily handled by Eminem, alongside Dem Jointz, Fredwreck, Cubeatz, and Cole Bennett, as well as frequent collaborators Dr. Dre, Mr. Porter, and Luis Resto, among others. It follows his 2020 album, Music to Be Murdered By. The album was promoted by three singles: "Houdini", "Tobey", and "Somebody Save Me"; an additional music video was made for "Temporary", as well as a lyric video for "Fuel".
The Death of Slim Shady topped the charts in Australia, Austria, Belgium, Canada, the Czech Republic, Finland, Hungary, Ireland, the Netherlands, New Zealand, Norway, Slovakia, Sweden, Switzerland, the United Kingdom, and the United States. Yet the album was met with mixed reviews from critics, with Yahoo! News reporting that it holds the lowest Metacritic score of any Eminem album. Critics praised Eminem's rapping techniques while panning the lyrics. The album serves as the rapper's eighth nomination at the Grammy Award for Best Rap Album on its 67th edition, after winning several times in 2000 (The Slim Shady LP), 2001 (The Marshall Mathers LP), 2003 (The Eminem Show), 2010 (Relapse), 2011 (Recovery) and 2015 (The Marshall Mathers LP 2). The award was lost to Doechii's Alligator Bites Never Heal, making this the second time that Eminem lost the Grammy Award for Best Rap Album after Encore in 2006.

## Background

Eminem referenced his alter ego, Slim Shady, in songs like "My Name Is" (1999) and "The Real Slim Shady" (2000). The image of Slim Shady is synonymous with how Eminem appeared as a young man on stage and in videos, including his bleached blonde hair. The provocative persona was described by Time as a "nightmare projection" and "raging fantasy id" in 2002. On March 19, 2024, long-time producer and collaborator Dr. Dre revealed on Jimmy Kimmel Live! that Eminem was working on his next studio album and that it would be releasing in 2024. During the 2024's NFL draft event in his hometown Detroit on April 26, he shared a video in the style of real crime show, Unsolved Mysteries, posed as a question of "Who killed Slim Shady?" A reporter dressed in a trenchcoat lists the enemies Shady has made over the years, with rapper 50 Cent commenting on the persona. The teaser also incorporated clips of "My Name Is", "The Real Slim Shady", and "Without Me" (2002). The album and tentative release date were announced at the end of the 56-second long video, along with the opportunity to pre-save the record. The fake obituary for Slim Shady appeared in the May 13 issue of the Detroit Free Press newspaper as promotion for the album. Eminem is pictured in overalls and a hockey mask as his Slim Shady persona, while the obituary reads, "Ultimately, the very things that seemed to be the tools he used became calling cards that defined an existence that could only come to a sudden and horrific end. His complex and tortured existence has come to a close, and the legacy he leaves behind is no closer to resolution than the manner in which this character departed this world."
On May 21, Eminem made a cryptic post to his social media, containing a video with an iMessage chat addressed to "All Contacts" with the message "...and for my last trick!" Eminem changed his social media profile pictures to match the rabbit-in-a-top-hat emoji used in the post. Following the post, fans took to social media to express their concerns and theories about Eminem's potential retirement. On July 9, Eminem revealed the album cover on his social media pages before releasing the album three days later. On July 11, Eminem posted a "public service announcement" on Twitter that the album is "conceptual", and advised fans to listen to the songs in order.
On September 10, Eminem posted a teaser trailer on social media for a deluxe edition of the album, titled Expanded Mourner's Edition, released on Friday the 13th of the same month. The expanded edition contains three tracks that were previously released as bonuses for pre-ordering exclusive digital versions of the album, as well as a fourth unheard track titled "Fuel (Shady Edition)" - a remix of "Fuel" featuring Shady Records signees Westside Boogie and Grip, bringing the version of the album to a total of 23 tracks.

## Singles

On May 28, 2024, Eminem posted a joint video with magician David Blaine. The video shows a FaceTime between Eminem and Blaine, with the former asking for help and a magic trick to which the latter responds by eating a glass of wine. He then previews the track, called "Houdini", by playing a short instrumental snippet. At the end of the clip, the song title and release date are revealed. It was released as the lead single on May 31, along with an accompanying music video. The single was a commercial success, reaching the number one spot in twelve countries and on the Global 200.
On June 28, Eminem posted a teaser for the album's second single, titled "Tobey", a collaboration with fellow American rappers Big Sean and BabyTron. The short black-and-white clip depicts Eminem wearing a Jason mask and wielding a chainsaw, while standing next to the featured artists, with an instrumental snippet playing in the background. The song was released on July 2. A Lyrical Lemonade music video for the track was released on July 8, following a 3-day delay due to its unfinished production.
On July 19, a week after the album was released, "Somebody Save Me", a collaboration with American singer Jelly Roll, was released on streaming services as the third single. An accompanying music video was released on August 21.

## Critical reception

Professional ratings :
| Aggregate scores ||
| Source | Rating |
| AnyDecentMusic? | 4.8/10 |
| Metacritic | 46/100 |
| Review scores ||
| Source | Rating |
| AllMusic | |
| Clash | 5/10 |
| The Daily Telegraph | |
| The Guardian | |
| The Independent | |
| Louder | |
| NME | |
| Pitchfork | 4.8/10 |
| Rolling Stone | |
| Sputnikmusic | 3.7/5 |
The Death of Slim Shady (Coup de Grâce) received generally mixed reviews from music critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album received an average score of 46, which indicates "mixed or average reviews", based on 16 reviews. Detroit Free Press gave the album a positive review by saying "The production is tight, the wordplay dependably clever, the vocal flow confident and versatile." At the same time adding that the album is in the same league as his previous albums The Eminem Show, and Encore, the latter being literally as the track "Brand New Dance" was largely recorded in 2004. Complex stated that the album was "just vintage Slim Shady shit". Billboard stated that the best track on the album was "Somebody Save Me", calling it a "teary-eyed end to the Slim Shady journey".
Clash stated that "The Death of Slim Shady (Coup de Grace) doesn't quite feel like an ending, but neither does it feel like a continuation", and later stated that it features some of Eminem's best rapping in decades. Meanwhile, The Independent gave the album two out of five stars, stating that "if [it] was conceived to let Mathers have his cake and eat it – to indulge his earlier, purposefully offensive wordplay under the guise of struggling against the Shady persona within – the reality is the worst of both worlds."
In a review for Cult MTL, Mr. Wavvy called The Death of Slim Shady (Coup de Grace) Eminem's "strongest album in over a decade, which may say more about his abundance of misfires since The Marshall Mathers LP2 than it does about the quality of this body of songs." Writing for The Daily Telegraph, Neil McCormick described the album as "funny, shocking, contradictory, utterly outrageous, offensive, sentimental, clever, dumb and occasionally even (whisper it) wise".
Rolling Stone concluded "He's still young—barely into his fifties—but he takes a bizarre amount of pride in clinging to opinions he formed in his teens, and making those his whole point. Still blaming his problems on women, scared of trans folks, enraged by the idea of weird people doing weird shit, still moaning about his mom? He begs to get canceled by audiences who don't think about him and have no idea he thinks about them."

## Commercial performance

In the United States, the album debuted at number 1 on the Billboard 200 chart, accumulating 281,000 album equivalent units which consisted of 114,000 downloads and 164,500 streaming-equivalent units. This gave Eminem his 11th album to top the chart, tying him with Barbra Streisand, Kanye West, and Bruce Springsteen for the fifth highest number of albums to reach the summit. The Death of Slim Shady (Coup de Grâce) is, so far, the fastest selling rap album of 2024, and has the second-highest digital sales week behind Taylor Swift's The Tortured Poets Department. It would also unseat The Tortured Poets Department, which had held the chart's top spot for 12 weeks. Following the release of physical copies and the Expanded Mourner's deluxe edition of the album, it bounced back from number 42 to number 7 on Billboard 200, selling over 48,000 units including 24,000 pure sales. On the week of November 9, 2024, the album surged from number 44 to number 6 after its vinyl release, selling over 49,000 units with 31,000 being pure sales, becoming Eminem's best week ever on vinyl.
The Death of Slim Shady (Coup de Grâce) also opened atop the UK Albums Chart with 45,000 chart units and became his 11th album to take the number one spot. It stayed at the top for three consecutive weeks. The album debuted at number 1 in an additional fourteen countries, including Australia, New Zealand, the Netherlands and Switzerland.
The album returned to top 5 of Billboard's chart after physical copies were made available: LP and cassette.