# Britney Spears products

American singer Britney Spears has developed and endorsed a number of products; these have included books, video releases, video games, dolls, clothing, and perfumes. In 2000, Spears released a limited edition of sunglasses titled Shades of Britney. In 2001, she signed a deal with shoe company Skechers, and a $7–8 million promotional deal with Pepsi, their biggest entertainment deal at the time. Aside from numerous commercials with the latter during that year, she also appeared in a 2004 Pepsi television commercial in the theme of "Gladiators" with singers Beyoncé, Pink, and Enrique Iglesias. On June 19, 2002, she released her first multi-platform video game, Britney's Dance Beat, which received positive reviews. In March 2009, Spears was announced as the new face of clothing brand Candie's. Dari Marder, chief marketing officer for the brand, explained why they choose the singer, saying, "everybody loves a comeback and nobody's doing it better than Britney. She's just poised for even greater success." In 2010, Spears designed a limited edition line for the brand, which was released in stores in July. In 2011, she teamed up with Sony, Make Up For Ever, and Plenty of Fish to release her music video for "Hold It Against Me", earning her $500,000 for the product placement. Spears also teamed up with Hasbro in 2012 to release an exclusive version of Twister Dance, which includes a remix of "Till the World Ends". The singer was also featured on a commercial, which was directed by Ray Kay, to promote the game. Spears was also featured on the commercial of "Twister Rave" and the game included a Twister remix of "Circus". In March 2018, it was revealed that Spears would be the face of Kenzo, a contemporary French luxury clothing house.
Spears's range of commercial deals and products also includes beauty care products and perfumes. She released her first perfume, Curious, with Elizabeth Arden in 2004, which broke the company's first-week gross for a perfume. By 2009, she had released seven more perfumes including Fantasy. In 2010, Spears released her eighth fragrance, Radiance. In March 2011, company Brand Sense filed a lawsuit against Spears and Elizabeth Arden seeking $10 million in damages, claiming that she and her father, Jamie, stopped paying their thirty-five percent commission that was agreed as part of the contract terms. In July 2011, a Los Angeles judge denied the request by the company lawyers, claiming the fact that Spears was still under conservatorship. Brand Sense, however, stated that they would appeal the decision. In 2011, Radiance was reissued as a new perfume titled Cosmic Radiance. Worldwide, Spears sold over one million bottles in the first five years, with gross receipts of $1.5 billion. In 2016, Spears contacted Glu Mobile to create her own role-playing game, Britney Spears: American Dream. The app officially launched in May 2016 and is compatible with iOS and Android. On June 17, 2016, Spears announced the release of her twentieth fragrance, Private Show. As of January 2018, Spears has released 24 fragrances through Elizabeth Arden. In 2022, Spears signed a $15 million book deal with Simon & Schuster, for her upcoming memoir, The Woman in Me, set to be released in October 2023. It is one of the biggest book deals of all time.
In November 2024, Spears announced on Instagram that she is planning to release a jewellery line called ‘B Tiny’.

## Fragrances

Spears endorsed her first Elizabeth Arden perfume, Curious, in 2004, and made $100 million in sales in its first year. In September 2005, Spears released the fragrance Fantasy. In April 2006, Spears launched Curious: In Control as a limited edition fragrance. The same year, she released another perfume titled Midnight Fantasy. September 24, 2007 marked the release date of the fragrance collection Believe. She released her sixth perfume, Curious Heart, in January 2008. In December 2008, Spears released two more perfumes with the release of her sixth studio album, Circus. In 2009, Curious won the Glammy Award for Best Beauty Buy of 2009 by Glamour readers, for Best Drugstore Fragrance.
As of 2009, Spears claimed to have sold 30 million bottles worldwide. As of 2012, her fragrances brand had grossed over $1.5 billion worldwide. According to a Daily Express newspaper report in 2013, a bottle of a Spears fragrance was sold every 15 seconds worldwide. In 2018, Spears released her twenty-fifth and first ever unisex fragrance, Prerogative. As of July 2023, Spears has released 42 fragrances under her brand.
Complete list of Spears's perfumes :
| № | Fragrance | Tagline | Year |
| 1 | Curious | "Do you dare?" | 2004 |
| 2 | Fantasy | "Everybody has one." | 2005 |
| 3 | Curious: In Control | "Are you?" | 2006 |
| 4 | Midnight Fantasy | "Magic begins at midnight." | 2006 |
| 5 | Believe | "The greatest freedom is to believe in yourself." | 2007 |
| 6 | Curious Heart | "Live yours to the fullest." | 2008 |
| 7 | Hidden Fantasy | "What do you have to hide?" | 2009 |
| 8 | Circus Fantasy | "Where nothing is what it seems..." | 2009 |
| 9 | Radiance | "Choose your own destiny." | 2010 |
| 10 | Cosmic Radiance | "Be the brightest star in the universe." | 2011 |
| 11 | Fantasy Twist | "Choose your fantasy." | 2012 |
| 12 | Island Fantasy | "What's your island fantasy?" | 2013 |
| 13 | Fantasy: Anniversary Edition | None | 2013 |
| 14 | Fantasy: The Nice Remix | "Everybody has one. Naughty or nice" | 2014 |
| 15 | Fantasy: The Naughty Remix | "Everybody has one. Naughty or nice" | 2014 |
| 16 | Fantasy: Stage Edition | None | 2014 |
| 17 | Rocker Femme Fantasy | None | 2014 |
| 18 | Fantasy Renner Exclusive | None | 2015 |
| 19 | Fantasy Intimate Edition | "Everybody has an intimate fantasy." | 2015 |
| 20 | Maui Fantasy | "Aloha from Hawaii." | 2016 |
| 21 | Private Show | "It's your private show" | 2016 |
| 22 | Fantasy in Bloom | None | 2017 |
| 23 | VIP Private Show | "It's your #VIPSHOW" | 2017 |
| 24 | Sunset Fantasy | "Experience summer in a bottle." | 2018 |
| 25 | Prerogative | "A fragrance for all." | 2018 |
| 26 | Fantasy: Pride Edition | None | 2018 |
| 27 | Rainbow Fantasy | "What color is your fantasy?" | 2019 |
| 28 | Prerogative Rave | "The new uninhibited fragrance for all." | 2019 |
| 29 | Midnight Fantasy: Halloween Edition | "Magic begins at midnight." | 2019 |
| 30 | Glitter Fantasy | "Dare to shine." | 2020 |
| 31 | Fantasy: 15th Anniversary Special Pride Edition | None | 2020 |
| 32 | Prerogative Ego | "What's your prerogative?" | 2020 |
| 33 | Festive Fantasy | "Life is a fantasy." | 2020 |
| 34 | Fantasy Intense | "Your new fantasy awaits." | 2021 |
| 35 | Fantasy: Pride Edition | "Fantasy. Everybody has one." | 2021 |
| 36 | Electric Fantasy | "Electrify your fantasy." | 2021 |
| 37 | Fantasy Sheer | "Your next fantasy awaits." | 2021 |
| 38 | Blissful Fantasy | "Find your bliss." | 2022 |
| 39 | Fantasy: Pride Edition | "Fantasy for everybody." | 2022 |
| 40 | Naked Fantasy | "Bare your beauty." | 2022 |
| 41 | Fantasy: Special Pride Edition | "Fantasy for everybody." | 2023 |
| 42 | Jungle Fantasy | "Unleash your wildest fantasy." | 2023 |
| 43 | Candied Fantasy | "Make life a little sweeter" | May 2024 |
| 44 | Fantasy: Pride Edition (2024) | "Fantasy for everybody" | June 2024 |

## Toys and games
### Dolls

In 1999, Play Along Toys released the Britney Spears doll. It was the first product ever released by this toy company. The doll featured Spears with various outfits, make-up, and hairstyles from her concerts, appearances, photoshoots, and music videos. Yaboom Toys also made a singing Britney Spears doll that would "sing" when her belly button was pressed – along with miniature dolls and Spears's concert stages and tour bus toy replicas. The line of merchandise eventually included Spears's porcelain dolls.

### Video game

Britney's Dance Beat is a one or two player music video game featuring songs and video appearances by Spears. The story is that players must pass "auditions" to tour as Spears's dancers. Gameplay involves pressing buttons in time with music. Symbols for buttons are arranged in a circle, resembling a clock dial. A pointer sweeps around the dial, indicating when to press each button.
The game contains five songs: "...Baby One More Time", "Oops!... I Did It Again", "Stronger", "Overprotected", and "I'm a Slave 4 U". Successful play is rewarded with "backstage passes" which unlocks features such as backstage video footage of Spears.

### Mobile games

A cell phone game created by Qplaze-RME and Sony BMG titled Adventures of Britney Spears was announced in December 2005 but was never released. Images and video footage of the game were released along with the game's press release.
Ten years later, Spears started working on a game with Glu. In 2016, she released a casual role play as a pop star game called Britney Spears: American Dream in May 2016 and it sold 500,000 copies. The freemium game was developed by Glu, the company that developed Kim Kardashian: Hollywood.

## Clothing

In March 2009, Spears was announced as the new face of Candie's, a clothing brand marketed for pre-teens and teenagers. After being the face of the line for two years, it was announced that Spears would design a limited edition collection for Candie's which would be unveiled by mid year. It premiered on July 1, 2010 with prices ranging from $14 to $78. In an interview with InStyle's website, Spears announced a few more pieces would be sold in September and October and that she would love to design for them again.
In August 2014, Spears launched an undergarment brand with the Danish company Change Lingerie, for sale online and in Change Lingerie stores.

## Books

| Book title | Release date | Publisher | Pages | Identifiers |
| Heart-to-Heart | May 9, 2000 | Three Rivers Press | 144 | ISBN 978-0-609-80701-9 |
| A Mother's Gift | April 10, 2001 | Delacorte Books | 240 | ISBN 978-0-385-72953-6 |
| Stages | November 26, 2002 | Team Power Publishing | 103 | ISBN 978-0-972-45750-7 |
| The Woman in Me | October 24, 2023 | Gallery Books | 288 | ISBN 978-1-668-00904-8 |

## Other products

Spears released a range of hair care products in the supermarket chain Lidl in England, in December 2014.

## Endorsements

Spears has endorsed several brands throughout her career, including Pepsi, Polaroid, McDonald's, Hasbro, Versace, NFL, Skechers, Got Milk?, Tommy Hilfiger, Clairol, Herbal Essences, Samsung, Nabisco, Virgin Mobile, Zappos, Kenzo, Sbarro, ABC, HBO, Candies, Kohls, Starburst candy, Eos, iHeart Radio, Kirin Company, Apple Music, Disney, Los Angeles Dodgers, and Toyota. She has also included endorsements in her music videos for brands such as Bvlgari, Swarovski, Volkswagen, Mazda, MateFit, Plenty of Fish, Beats Electronics, Sony, Nokia, Lamborghini, and Samsung.

## Accolades & Listicles

| Award | Year | Recipient(s) | Category | Result |
| Basenotes Fragrance Awards | 2007 | Curious | Best Celebrity Fragrance for Women of the Year | Won |
| Basenotes Fragrance Awards | 2007 | Fantasy | Best Celebrity Fragrance for Women of the Year | Won |
| Basenotes Fragrance Awards | 2008 | Fantasy | Best Celebrity Women's Fragrance | Won |
| Basenotes Fragrance Awards | 2009 | Fantasy | Best Celebrity Women's Fragrance | Won |
| Celebmix Awards | 2023 | The Woman In Me | Pop Culture Moment of The Year | Nominated |
| Cosmopolitan Awards | 2009 | Hidden Fantasy | Best Celebrity Fragrance for Women | Nominated |
| Cosmopolitan Awards | 2010 | Circus Fantasy | Best Celebrity Fragrance for Women | Won |
| Cosmopolitan Awards | 2013 | Island Fantasy | Best Celebrity Fragrance for Women | Nominated |
| FiFi Awards | 2005 | Curious | Consumer's Women Choice Awards — CosmoGirl! | Won |
| FiFi Awards | 2005 | Curious | Best Women’s Perfume | Won |
| FiFi Awards | 2005 | Curious | Women’s Luxe — CosmoGirl! | Finalist |
| FiFi Awards | 2006 | Fantasy | Fragrance of the Year — Women’s Luxe | Finalist |
| FiFi Awards | 2011 | Radiance | Women's Best Packaging of the Year | Nominated |
| FiFi Awards | 2016 | Fantasy | Women's Fragrance of the Year – Popular | Finalist |
| FiFi Awards | 2019 | Prerogative | Women's Fragrance of the Year – Popular | Finalist |
| Fragrantica Choice Awards | 2017 | Fantasy | Best Fragrance of All Times for Women | Nominated |
| Fragrantica Choice Awards | 2017 | Curious | Best Fragrance of All Times for Women | Nominated |
| Fragrantica Choice Awards | 2017 | Midnight Fantasy | Best Fragrance of All Times for Women | Nominated |
| Fragrantica Choice Awards | 2017 | Believe | Best Fragrance of All Times for Women | Nominated |
| Fragrantica Choice Awards | 2017 | Believe | Best Unisex Fragrance of All Time | Nominated |
| Fragrantica Choice Awards | 2017 | Fantasy | Best Fragrance for Cold Days | Nominated |
| Fragrantica Choice Awards | 2017 | Hidden Fantasy | Best Fragrance for Cold Days | Nominated |
| Fragrantica Choice Awards | 2017 | Private Show | Best Fragrance for Cold Days | Nominated |
| Fragrantica Choice Awards | 2017 | Fantasy Anniversary Edition | Best Fragrance for Cold Days | Nominated |
| Fragrantica Choice Awards | 2017 | Curious | Best Fragrance for Hot Days | Nominated |
| Fragrantica Choice Awards | 2017 | Island Fantasy | Best Fragrance for Hot Days | Nominated |
| Fragrantica Choice Awards | 2017 | VIP Private Show | Best Perfume Flanker of the Year | Nominated |
| Fragrantica Choice Awards | 2017 | Fantasy in Bloom | Best Perfume Flanker of the Year | Nominated |
| Fragrantica Choice Awards | 2017 | Fantasy Intimate Edition | The Legend of the Latest Decade for Women | Nominated |
| Fragrantica Choice Awards | 2017 | Fantasy | Best Bargain Fragrance for Women | Won |
| Fragrantica Choice Awards | 2017 | Fantasy: The Naughty Remix | Best Bargain Fragrance for Women | Nominated |
| Fragrantica Choice Awards | 2017 | Midnight Fantasy | Best Bargain Fragrance for Women | Nominated |
| Fragrantica Choice Awards | 2017 | Believe | Best Bargain Fragrance for Women | Nominated |
| Fragrantica Choice Awards | 2017 | Hidden Fantasy | Best Bargain Fragrance for Women | Nominated |
| Fragrantica Choice Awards | 2017 | Fantasy: The Nice Remix | Best Bargain Fragrance for Women | Nominated |
| Fragrantica Choice Awards | 2017 | Private Show | Best Bargain Fragrance for Women | Nominated |
| Fragrantica Choice Awards | 2017 | Curious | Best Bargain Fragrance for Women | Nominated |
| Fragrantica Choice Awards | 2017 | Fantasy | Beloved Perfumes Murdered by Reformulation | Nominated |
| Fragrantica Choice Awards | 2018 | Fantasy | Women Fragrance of the Year | Nominated |
| Fragrantica Choice Awards | 2018 | Prerogative | Women Fragrance of the Year | Nominated |
| Fragrantica Choice Awards | 2018 | Prerogative | Best Unisex Fragrance | Nominated |
| Fragrantica Choice Awards | 2018 | Sunset Fantasy | Best Perfume Bottle of the Year | Nominated |
| Fragrantica Choice Awards | 2018 | Fantasy in Bloom | Best Perfume Flanker of the Year | Nominated |
| Fragrantica Choice Awards | 2018 | Sunset Fantasy | Best Perfume Flanker of the Year | Nominated |
| Fragrantica Choice Awards | 2018 | Fantasy | Best Gourmand Fragrance of the Year | Nominated |
| Fragrantica Choice Awards | 2018 | Midnight Fantasy | Best Gourmand Fragrance of the Year | Nominated |
| Fragrantica Choice Awards | 2018 | Hidden Fantasy | Best Gourmand Fragrance of the Year | Nominated |
| Fragrantica Choice Awards | 2019 | Rainbow Fantasy | Women Fragrance of the Year | Nominated |
| Fragrantica Choice Awards | 2019 | Prerogative | Women Fragrance of the Year | Nominated |
| Fragrantica Choice Awards | 2019 | Prerogative | Best Unisex Perfume of the Year | Nominated |
| Fragrantica Choice Awards | 2019 | Rainbow Fantasy | Biggest Perfume Flex 2019 | Nominated |
| Fragrantica Choice Awards | 2019 | Fantasy | Best Women's Perfume of All Time | Nominated |
| Fragrantica Choice Awards | 2019 | Curious | Best Women's Perfume of All Time | Nominated |
| Fragrantica Choice Awards | 2019 | Midnight Fantasy | Best Women's Perfume of All Time | Nominated |
| Fragrantica Choice Awards | 2019 | Private Show | Best Women's Perfume of All Time | Nominated |
| Fragrantica Choice Awards | 2019 | Believe | Best Women's Perfume of All Time | Nominated |
| Fragrantica Choice Awards | 2020 | Rainbow Fantasy | Best Perfume for Women 2020 | Won |
| Fragrantica Choice Awards | 2020 | Prerogative Ego | Best Perfume for Women 2020 | Won |
| Fragrantica Choice Awards | 2021 | Fantasy Intense | Best Perfume for Women 2021 | Won |
| Fragrantica Choice Awards | 2021 | Fantasy Sheer | Best Perfume for Women 2021 | Won |
| Fragrantica Choice Awards | 2021 | Electric Fantasy | Best Perfume for Women 2021 | Won |
| Fragrantica Choice Awards | 2021 | Glitter Fantasy | Best Perfume for Women 2021 | Won |
| Fragrance Foundation Awards | 2005 | Curious | 2005 Consumers Choice — Women’s | Won |
| Fragrance Foundation Awards | 2023 | Fantasy | Fragrance Hall of Fame | Won |
| Glammy Awards | 2006 | Curious | The Best Fragrances | Won |
| Glammy Awards | 2007 | Curious | The Best Fragrances | Won |
| Glammy Awards | 2008 | Curious | The Best Fragrances | Won |
| Glammy Awards | 2009 | Curious | The Best Fragrances | Won |
| Glammy Awards | 2010 | Curious | The Best Fragrances | Won |
| Goodreads Choice Awards | 2023 | The Woman in Me | Best Memoir & Autobiography | Won |
| Hollywood Beauty Awards | 2018 | Fantasy in Bloom | Fragrance of the Year | Won |
| Sa Sa Awards | 2009 | Fantasy | Best Celebrity Fragrance of the Year | Won |