# Peter Chee

Peter Chee is a Malaysian executive coach, author, and President of ITD World, a coaching and talent development corporation. He developed the Certified Chief Master Coach (CCMC) program and the Certified Coaching and Mentoring Professional (CCMP) Program. Both are accredited by the International Coach Federation (ICF).

## Early life and education

Peter Chee was born and raised in Penang, Malaysia. In 2000, he earned an MSc in Training and HRM from the University of Leicester, UK, and in 2005, he received a doctoral degree from the University of South Australia. Chee is a graduate of the Chartered Institute of Marketing, UK, and holds a Certificate in Change Management and Performance Consulting from Pennsylvania State University.

## Career

In 2020, Chee developed the Certified Chief Master Coach (CCMC) and Certified Coaching and Mentoring Professional (CCMP) programs, both accredited by the International Coach Federation (ICF). These programs are listed on the ICF's Education Search Services and the CCMP is recognized as one of the world's top coaching development programs.
He created the Coaching Mastery Model (CMM), Coaching for Breakthrough Success (CBS) Metta Model, The Coaching Principles (TCP), and Situational Coaching Model (SCM).
In 2020, Chee coached Guy Rowse, the former Siemens Power Operations, Inc CEO. This coaching triggered the creation of the "Seven Patterns of S-Curve to Exponential Growth Innovation" model. The model emphasizes overcoming adversity, leveraging fear, active experimentation, and achieving breakthrough moments. In September of the same year, he was a speaker at the Great Inside People Conference. In 2023, Global Gurus ranked Chee second in the World's Top 30 Coaching Professionals, and also recognized as the #1 Strategic Innovation Coach by Global Gurus Corps D’ Elite member Dr Marshall Goldsmith. In Oct 2024, Chee was named to the first ever Coaches50 list, an initiative spearheaded by Thinkers50 and Coaching.com.
Chee engaged in dialogue with President of the 76th United Nations General Assembly Abdulla Shahid.
Chee has the 100 Million Leaders Mandate under the ITD Love the World initiative, which offers sponsored coaching programs. Additionally, he launched the Let's Coach Mobile App, developed with executive coach Marshall Goldsmith, to provide digital coaching that fosters leadership and talent development.

## Books

* Coaching for Breakthrough Success. Jack Canfield, Peter Chee. McGraw Hill. (2013)
* 12 Disciplines of Leadership Excellence. Brian Tracy, Peter Chee. McGraw Hill (2013)
* Becoming an Effective Mentoring Leader: Proven Strategies for Building Excellence in Your Organization. William J. Rothwell, Peter Chee. McGraw Hill (2013)
* The Leader's Daily Role in Talent Management Kindle Edition. William Rothwell, Peter Chee, Jenny Ooi. McGraw-Hill Education (2015)
* 5 Levels of Mastery: Coaching and Mentoring for Love, Happiness and Success. Peter Chee, Marshall Goldsmith, Aaron Ngui.ITD World Mega Guru Learning (2023).
* Power Speaking & Executive Presence: Connecting at Head and Heart Level for Profound Results. Edwin Johnson, Peter Chee, Aaron Ngui. ITD World Mega Guru Learning. (2024)