# Joo Hee-sun

Joo Hee-sun is a South Korean music video director, and CEO of Iceland. Joo directed numerous music videos of Korean K-pop artists such as Kara and Sistar.

## Career

| Year | Notes |
| 2001 | Graduated SBS Academy Digital video directing course |
| 2002–2005 | Assistant Director of Hookfilm |
| 2006–2007 | Assistant Director of freelancer |
| 2008 – May, 2009 | Director of 13creative unit |
| Jun, 2009 – Feb, 2011 | CEO, Director of ICELAND |
| Feb, 2011 – Oct, 2011 | Director of December32 |
| Oct, 2011 – present | CEO, Director of ICELAND |

## Award

* 2009 M.net Asia Award (aka. Mnet Asian Music Awards), Nominated for Best Music video director

## Filmography
### Music Video

| Year | Artist | title |
| 2007 | Lee Jung-hyun | Summer Dance |
| 2007 | Jin Sung | Eraser |
| 2007 | Banana girl | Chocolate |
| 2007 | Son Dam-bi spot | Cry Eye |
| 2007 | TSZX | Dance in the Rain |
| 2007 | Super Junior-T | RoKuKeo |
| 2007 | MC the Max | Returns |
| 2007 | MC the Max | If the Love Ends |
| 2007 | MC the Max | Cry |
| 2007 | Wonder Girls | Tell Me |
| 2008 | Son Dam-bi | Bad Boy |
| 2008 | Son Dam-bi | Invisible Man |
| 2008 | Son Dam-bi | Crazy |
| 2008 | Liu Xin | True Color |
| 2008 | Lee Hyun-ji | Kiss Me Kiss Me |
| 2009 | Kara | Honey |
| 2009 | After School | Ah~ |
| 2009 | After School | Diva |
| 2009 | Son Dam-bi | Saturday Night |
| 2009 | AJ | Dancing Shoes |
| 2009 | U-Kiss | ManManHaNi |
| 2009 | MBLAQ | Yeah~ |
| 2009 | One Two | Starry Night |
| 2009 | Brave Brothers spot | Brave Sound |
| 2009 | Brave Brothers | Invisible |
| 2009 | Taegoon | Superstar |
| 2009 | Taegoon | Betaryed |
| 2009 | Eun Ji-won | Siren |
| 2009 | Shin Jae | My Heart Hurts |
| 2010 | After School | Bang! |
| 2010 | After School | Let's Do It |
| 2010 | Moon Ji-eun | Hibiye Hibiyo |
| 2010 | An Jin-kyoung | Bad Love |
| 2010 | An Jin-kyoung | Love is Pathetic |
| 2010 | DJ DOC spot | Taste for the Arts |
| 2010 | DJ DOC | I’m a Guy Like This |
| 2010 | Teen Top | Clap |
| 2010 | SISTAR | Push Push |
| 2010 | SISTAR | Shady Girl |
| 2010 | UKISS | Round and Round |
| 2010 | UKISS | Shut Up |
| 2010 | Orange Caramel | A-ing |
| 2010 | Teen Top | Supa Luv |
| 2010 | Heo Young-saeng | Let it go |
| 2010 | TVXQ | Before U Go (Co-Directing) |
| 2011 | Teen Top | Crazy |
| 2011 | B1A4 | Beautiful Target |
| 2011 | Rainbow | To Me |
| 2011 | KARA | Jet Coaster Love |
| 2011 | KARA | I Want To Send “Thank You” Now |
| 2011 | KARA | Go Go Summer |
| 2011 | KARA | Step |
| 2011 | KARA | Winter Magic |
| 2011 | Jang Woo-hyuk | Weekend Night |
| 2011 | MBLAQ | Monarisa |
| 2011 | UKISS | 0330 |
| 2011 | B1A4 | OK |
| 2011 | Rainbow | Mach |
| 2011 | SISTAR | Ma Boy |
| 2011 | SISTAR | So Cool |
| 2012 | SISTAR | Alone |
| 2012 | KARA | Girls Power |
| 2012 | KARA | Speed Up |
| 2012 | Rainbow | Gonna Gonna Go |
| 2013 | Stellar | Study |
| 2013 | SISTAR | Give It to Me |
| 2014 | SISTAR | Touch My Body |
| 2016 | Brave Girls | Deepened |
| 2016 | UP10TION | Tonight |
| 2016 | Apink | Only One |
| 2017 | Hello Venus | Mysterious |

#### Broadcasting

* CJ Olive channel, She’s Olive Han Chae-young France 50min, 2 Episodes
* CJ Olive channel, Choi Kang-hee Kang Hee’s 6 Kinds of Addictions 50min 6 Episodes

#### Miscellaneous

* 2009 Choi Kang-hee's Collection of Essay Trifling Happiness of Trivial Kid Iceland DVD
* 2012 KARA Japan Concert Tour