# Main Kuch Bhi Kar Sakti Hoon

Main Kuch Bhi Kar Sakti Hoon (English translation: I Can Do Anything) is an Indian trans-media initiative launched by the Population Foundation of India (PFI). This educational entertainment project is presented across television, radio, the internet, and mobile platforms. It addresses social and cultural norms related to family planning, early marriage, repeated pregnancies, contraceptive use, domestic violence, and sex-selection. Actor and director Feroz Abbas Khan created the initiative.
The show has been endorsed by actors and public figures such as Bollywood actors such as Sharmila Tagore, Shabana Azmi, Farhan Akhtar, Soha Ali Khan, and corporate leaders including Naina Lal Kidwai. In Season 2, Farhan Akhtar makes a collaboration with his organization MARD (Men against Rape and Discrimination), as well as a special appearance in the episodes as a ‘Sutradhar’ or narrator.

## Plot

Main Kuch Bhi Kar Sakti Hoon tells the story of women breaking free from the constraints of a patriarchal society.
Season 1 focuses on Dr. Sneha Mathur, a young doctor who leaves behind her successful career in Mumbai to work in the small fictional town of Pratappur. There, she meets Meethi, a child widow struggling with societal challenges, and decides to adopt her. Sneha provides Meethi with formal education, a better quality of life, and social support. The series was designed to influence societal norms and behaviors around critical issues such as sex selection, child marriage, the age of first pregnancy, spacing between pregnancies, healthcare quality, and domestic violence.
In Season 2, which consists of 79 episodes, Dr. Sneha continues her mission to make high-quality healthcare accessible to all. The season places a special emphasis on youth, particularly addressing the issues faced by adolescents, presented in a drama format. Dr. Sneha's younger sister starts a football team, and Meethi decides to become a football player, challenging the gender norms of the sport. The season also highlights various challenges faced by Preeta while showing the strong support her family provides to their daughters.

## Telecast

An estimated 58 million viewers watched Season 1 on DD National, the national public broadcaster and one of the largest TV networks, reaching the most remote areas in India. The show had a total of 52 episodes in season 1 and was telecast in West Asia, the Far East, Canada and Europe through DD India. The radio adaptation was broadcast on a total 155 channels covering primary Channels/Local Radio Stations, FM Stations and Vividh Bharati Stations across India through All India Radio (AIR). Additionally, they were aired through a few community radio stations in selected states.
Season 2 of the series was aired in April 2015, and it included 79 episodes. With the help of the National Adolescent Health program, Population Foundation of India and the Ministry of Health and Family Welfare, it brought up various issues faced by adolescents through this edu-tainment series.
A unique feature of the TV series is the Interactive Voice Response Service (IVRS), which provided a discussion forum for viewers as well as a platform to share feedback. IVRS received over 1.5 million telephone calls to a designated call-back number between seasons 1 and 2.

## Achievements

The series addressed various youth issues and raised awareness of sexual and reproductive rights.