# Peacock Theater

The Peacock Theater, formerly Nokia Theatre and Microsoft Theater, is a music and theater venue at L.A. Live in the downtown core of Los Angeles, California, United States. The theater auditorium seats 7,100 and holds one of the largest indoor stages in the United States.

## History

The theatre was designed by ELS Architecture and Urban Design of Berkeley, California on a commission by the Anschutz Entertainment Group (AEG) in 2002. It opened on October 18, 2007, with six concerts featuring the Eagles and the Dixie Chicks. On June 7, 2015, the Nokia Theatre was re-branded as Microsoft Theater as part of a new naming rights deal with AEG Live following Microsoft's acquisition of Nokia's mobile device business in 2014. As part of the new naming rights deal, the L.A. Live plaza was also renamed Microsoft Square (later known as Xbox Plaza) and Microsoft provided upgrades to the venue's technology.
On June 15, 2023, it was announced that the theater would be rebranded as Peacock Theater on July 11 as part of a new naming rights deal between AEG Live and Peacock's parent company NBCUniversal, with Xbox Plaza also rebranded as Peacock Place.

### Naming history

* Nokia Theatre (October 17, 2007 – June 6, 2015)
* Microsoft Theater (June 7, 2015 – July 10, 2023)
* Peacock Theater (July 11, 2023–present)

## Awards shows

Since its opening in 2007, the venue has become the venue of multiple entertainment industry awards shows, most notably the Primetime Emmy Awards.

### Primetime Emmy Awards

Since 2008, the theater has been the venue of the annual Primetime Emmy Awards ceremony after that show moved here from the Shrine Auditorium, except in 2020 and 2021 due to the COVID-19 pandemic in California, when it was held at the Crypto.com Arena and the Event Deck at L.A. Live, respectively. The Primetime Creative Arts Emmy Awards, which take place a week before the Primetime Emmy Awards are also held at this venue. Following the Emmy Awards telecast, the Governors Ball is held across the street at the Los Angeles Convention Center. The Emmys will continue to be held here through 2022 and possibly 2026.

### Grammy Awards

In 2008 and 2011, the venue hosted The Grammy Nominations Live, a concert announcing the nominees for the Grammy Awards. The Grammy Awards take place annually across the street at the Crypto.com Arena, but the Premier Ceremony (also referred to as the "pre-telecast" ceremony) is held here. Approximately 70 Grammy categories are awarded.

### American Music Awards

Since 2007 (until 2024 (50th Anniversary Special) & 2025), the annual American Music Awards have been held here after moving from the Shrine Auditorium.

### The Game Awards

Since 2015 (excluding 2020), the theater has hosted The Game Awards, presented by Geoff Keighley.

### BET Awards

The venue has hosted the BET Awards since 2013 (excluding 2020).

### ESPY Awards

The venue hosted the ESPY Awards from 2008 to 2019.

### People's Choice Awards

The venue has hosted the People's Choice Awards from 2010 to 2017.

### MTV Video Music Awards

The venue hosted the MTV Video Music Awards in 2010, 2011, and 2015.

### Radio Disney Music Awards

The venue hosted the Radio Disney Music Awards from 2013 to 2017.

### MTV Movie Awards

The venue hosted the MTV Movie Awards in 2014 and 2015.

### iHeartRadio Music Awards

The venue hosted the iHeartRadio Music Awards in 2019.

### Billboard Music Awards

The venue hosted the Billboard Music Awards in 2021.

### Nickelodeon Kids' Choice Awards

The venue hosted the Nickelodeon Kids' Choice Awards in 2023.

## Sports

The venue has also served as a sports venue. It has hosted boxing matches and will also serve as a venue during the 2028 Olympics. It will host the 2025 NHL entry draft.

### Boxing

The venue has hosted professional boxing matches for circuits such as Golden Boy Promotions and Premier Boxing Champions.

### 2025 NHL entry draft

The venue is set to host the 2025 NHL entry draft on June 27 and June 28 for the National Hockey League.

### 2028 Summer Olympics

The venue is set to host weightlifting at the 2028 Summer Olympics.

## Other events

The theater was used by Microsoft and Nintendo multiple times for press conferences during the E3 trade event.
John Mayer played a concert at the theater on December 8, 2007, for the first revue of his Annual John Mayer Holiday Charity Revue, consisting of three separate performances: the first an acoustic set opened by Mayer and joined by the guitarists from his band, the second with the John Mayer Trio, and the third with Mayer's regular touring band. This was recorded and released as the live album/concert film Where the Light Is.
It was also the venue for the finale of American Idol from 2008 to 2014.
Vocaloid character Hatsune Miku made her U.S. debut at the theater on July 2, 2011, as part of Anime Expo. She returned to the venue on October 11–12, 2014, as part of Miku Expo LA 2014. Both concerts were sold out. Miku returned for another performance on May 6, 2016, as part of her first North American tour. She once again returned as part of her second tour of North America on June 29, 2018.
The live adaption of the children's television series Yo Gabba Gabba! called Yo Gabba Gabba! LIVE! There's a Party in My City! was held at theatre in 2011.
2NE1 held a show at this venue as part of their 1st World Tour [New Evolution Global Tour] on August 24, 2012.
The 28th Annual Rock and Roll Hall of Fame inductions were held at the venue on April 18, 2013. The ceremony was held here again in 2022.
The inauguration ceremony for the 9th Summit of the Americas was held at the theater for world leaders and President Joe Biden in 2022.
On December 11, 2022, the venue hosted the inauguration for Mayor Karen Bass.
Hong Kong boy group Mirror performed their second U.S. concert on April 9, 2024, as part of their first tour, Feel the Passion Concert Tour 2024.
On June 15, 2024, the Peacock Theater hosted a unique fundraiser supporting the Joe Biden for President Campaign. It hosted an interview with President Joe Biden and President Barack Obama being conducted by Jimmy Kimmel. George Clooney and Julia Roberts were also hosts.