# 2025 UFL season

The 2025 UFL season is the upcoming second season of the United Football League. The Birmingham Stallions are the defending champions after they defeated the San Antonio Brahmas 25–0 in the 2024 UFL Championship Game, the only shutout of the entire season, to win their third consecutive spring football championship, adding to their back to back championships in the rebooted USFL.

## Offseason

The UFL exceeded internal expectations for the 2024 season, with Fox Sports executive Eric Shanks commenting that, though the league still lost money, it was "ahead of the expected pace" in terms of achieving self-sustenance, while the league long-term goal is to solicit local investors in an owner-operator arrangement similar to that used by Major League Soccer and the previous United Football League. League president Russ Brandon confirmed that the league's losses in 2024 were smaller than anticipated. No numbers were made public regarding the league's financial losses, revenues, or expenses. Still, the XFL had projected revenue of $100 million for 2024 if the leagues had remained separate, compared to its $80 million intake in 2023. The outpacing of expectations came despite the short ramp-up time for the 2024 season and the complications it posed on the business side of the league, which Vice President of Football Operations Daryl Johnston blamed for some of the attendance underperformance of the 2024 season compared to years past. Later reports suggested that the 2025 season would be the league's last one if it did not achieve tremendous commercial success.
Television viewership rose substantially compared to the previous season as separate leagues. At the same time, ticket sales in most cities fell, prompting the league ownership to pivot investment toward local ticket sales teams. The inaugural season of the UFL averaged 832,000 viewers per game this season, a 34% increase from the average of 619,000 viewers the USFL and XFL attracted last year. In comparison, the championship game on Fox drew the highest viewership, with 1.596 million viewers. However, attendance dipped from the XFL's 2023 season average of 14,703 to 13,512.
In an interview after the season. Johnston said: "With our home markets, we’ve got to build that trust there — that we’re not going to leave or [that] the league isn't going to fold. We’ve got a couple of cities that historically have been a part of spring football; they've committed to a team, and that team has left. ... We’ve still got some trust to build in our home markets. We are going to be able to dial into the details. We will have a traditional offseason calendar where we can be ahead of the curve instead of being in a position where we have to chase it a little bit". In an October 2024 statement, chairwoman Dany Garcia highlighted two areas of improvement for the league in 2025: the league sought to improve its ties to local markets and the quality of play compared to 2024 for a more "dynamic" on-field product. In January 2025 interview UFL President Russ Brandon provided more details: "We have teams on the ground in each market, business teams, think AA, Triple A, baseball, front of offices that are on the ground, 365 days a year, promoting and singing the tune of what that brand means in that marketplace".
77 UFL players signed with the NFL for their 2024 preseason; of those, 21 players were on NFL rosters on opening week, including active rosters, practice squads, and injured reserve, with two players — Jake Bates and Jalen Redmond — making the 53 roster for week 1. Minnesota Vikings general manager Kwesi Adofo-Mensah would later praise the UFL for its role in player development: "Growth opportunities afforded by the UFL can lead to better competition on NFL rosters. If players in the UFL ascend through the opportunity with professional organizations and access to continued coaching and structure, that provides us with valuable information to evaluate if those ascending players fit the characteristics we target to bring potential added value and competition to our roster".
The league's sponsorship agreement with the United States Army was not renewed after the 2024 season, after league co-owner Dwayne Johnson failed to deliver on the promised number of personal social media posts in the 2024 agreement.

## Teams

As one of the conditions for approving the merger of the XFL and USFL, federal regulators were said to have "prefer(red) more opportunities" (eventual expansion teams) than the eight teams that were included in the 2024 season. No such expansion is planned for 2025, nor are any relocations, as Daryl Johnston stated that the ticket sales in most of the poorer-selling markets could be improved by showing stability and following a more "traditional offseason calendar." In November 2024 the UFL announced the opening of an expansion window for no sooner than 2026, seeking out and inviting cities to present proposals for potential future expansion; a final decision on 2026 expansion is anticipated by the time of the 2025 championship in June.
On September 13, 2024, the Houston Roughnecks announced that they would be returning to TDECU Stadium (which would be renamed Space City Financial Stadium during the offseason) for the 2025 season, following renovations to that stadium. The previous incarnation of the Roughnecks had played at TDECU in 2020 and 2023; the current Roughnecks had played the 2024 season at Rice Stadium while Space City Financial Stadium was being renovated. On August it was reported that the Battlehawks will host six games in 2025, taking one home game from the Brahmas, as a result of the Alamodome major event commitments for the months of April, May and June. The Brahmas' home schedule is expected to be backloaded with the four home games concentrated toward the end of the 2025 season to minimize scheduling conflicts; league president Russ Brandon stated that it had considered moving the Brahmas to another stadium in the San Antonio metropolitan area but decided against it to avoid "some very complex operational concerns" that would arise by doing so.
The Michigan Panthers' lease on Ford Field expired following the 2024 season, forcing a delay in the sale of season tickets for that team. The league announced a renewal for the 2025 season on October 29, 2024.
Teams in the 2025 UFL season :
| Conference | Team | Location | Stadium | Capacity | First season | Head coach |
| USFL Conference | Birmingham Stallions | Birmingham, Alabama | Protective Stadium | 47,100 | 2022 | Skip Holtz |
| USFL Conference | Houston Roughnecks | Houston, Texas | Space City Financial Stadium | 40,000 | 2022 | Curtis Johnson |
| USFL Conference | Memphis Showboats | Memphis, Tennessee | Simmons Bank Liberty Stadium | 44,000 | 2023 | Ken Whisenhunt |
| USFL Conference | Michigan Panthers | Detroit, Michigan | Ford Field | 65,000 | 2022 | Mike Nolan |
| XFL Conference | Arlington Renegades | Arlington, Texas | Choctaw Stadium | 48,114 | 2020 | Bob Stoops |
| XFL Conference | DC Defenders | Washington, D.C. | Audi Field | 20,000 | 2020 | Reggie Barlow |
| XFL Conference | San Antonio Brahmas | San Antonio, Texas | Alamodome | 64,000 | 2023 | Wade Phillips |
| XFL Conference | St. Louis Battlehawks | St. Louis, Missouri | The Dome at America's Center | 67,277 | 2020 | Anthony Becht |

## Players

Each team will carry 64-men rosters to training camp, compared to 75 in the 2024 season, with regular season rosters set at 50 (45 active on game day).
During the 2025 offseason, the UFL hosted seven player showcases across the United States from July to November in St. Louis, Washington D.C., Atlanta, Houston, Orlando, San Diego and Dallas, with selected players being included in the next UFL Draft.
On September 7, 2024, Memphis Showboats wide receiver Diondre Overton died in a shooting incident.

### Unionization

On August 12, 2024, the United Football League Players Association released a statement announcing that United Steelworkers, which had represented the association (and its predecessor for the USFL), would no longer represent the league's players. The statement also strongly recommended that the players organize under another established union and not affiliate with the United Football Players Association, with which the USW and UFLPA had fallen out in 2023, without a "confidential background check." Despite this warning, on October 12, the UFPA issued a statement claiming the UFL players had ratified an agreement establishing the UFPA as their union, and that the National Labor Relations Board (NLRB) had recognized the vote. Negotiations on a new collective bargaining agreement began in December.
On February 22, 2025, the UFPA issued a public letter signed by the 24 quarterbacks under UFL contract that collectively declared a short strike against the upcoming minicamp; the letter declared a proposal to continue the terms of the previous collective bargaining agreement negotiated by the USW as "negligible," "unacceptable and disgusting." The letter demanded major raises and year-round health insurance. The quarterbacks, along with the rest of the UFL's players, reported to training camp on time as negotiations continued; the UFPA was reportedly satisfied enough not to pursue a full strike but not enough to agree to the most recent proposal put forth by the league. Rumors of a boycott of the UFL media days on March 6 and 7 did not materialize, in part because the UFL coaches collectively showed willingness to discipline any player who missed any team activities, up to including dismissal. Johnston also stated that the UFPA's actions posed "no threat" to the start of the UFL regular season. The National Football League Players Association would later issued a statement supporting the UFL players during the CBA negotiations. Showboats quarterback Quinten Dormady alleged that his active involvement in the UFPA and the minicamp strike was a factor in the Showboats' decision to cut him from the roster despite being in contention for the starting position, an allegation that the league denied.
The UFPA filed a complaint with the NLRB alleging the UFL had committed multiple illegal labor practices on March 14.

### Draft

The 2024 UFL draft ahead of the 2025 season, was held on July 17, 2024. The draft consisted of 10 rounds of players who were eligible for the 2024 NFL draft in April but went undrafted. Memphis, winner of the first overall draft pick as a result of its week 10 victory in 2024, chose quarterback Jason Bean with the selection. Bean declined to sign with the Showboats and chose to remain with the Indianapolis Colts, with whom he had signed as an undrafted free agent in 2024.

### Player movement

The UFL has an allocation process for players who entered professional football in the past three years or less (that is, players who were drafted in 2022 onward). Until November 30, each player in this category is allocated based upon the NFL team that last signed them, with each UFL team being assigned four teams:
* Arlington Renegades: Arizona, Cleveland, Dallas, Pittsburgh
* Birmingham Stallions: Atlanta, Carolina, Los Angeles Chargers, Los Angeles Rams
* DC Defenders: Baltimore, Kansas City, Philadelphia, Washington
* Houston Roughnecks: Cincinnati, Houston, Indianapolis, Las Vegas
* Memphis Showboats: Jacksonville, Miami, Tampa Bay, Tennessee
* Michigan Panthers: Chicago, Detroit, Green Bay, Minnesota
* San Antonio Brahmas: Buffalo, New England, New York Giants, New York Jets
* St. Louis Battlehawks: Denver, New Orleans, San Francisco, Seattle
From December 1, 2024 onward, all eight teams are free to sign any player not currently under contract to another professional team. Players who entered professional football in 2021 or earlier, or had never signed with an NFL team, are free agents at any time.
Some form of reserve clause exists for players who had previously been under contract to another UFL team in 2024 that gives that team first rights to that player for 2025 even if their contract had expired; the exact mechanism of this is unclear. A. J. McCarron successfully prevented the St. Louis Battlehawks from enforcing a reserve clause on him following the expiration of his contract after the 2024 season ended.

#### Free agency

* On November 6, 2024, the Memphis Showboats signed Ravarius Rivers, the 2024 Indoor Football League Defensive Player of the Year.
* On November 15, 2024, the St. Louis Battlehawks released QB A. J. McCarron.
* On January 24, 2025, the Birmingham Stallions signed QB Alex McGough, who had been the USFL MVP as a member of the Stallions in 2023. Though initial reports had indicated McGough had signed as a wide receiver, the position he played in the NFL in 2024, the Stallions later specified he would, in fact, return to the quarterback position.
* On March 10, 2025, the Memphis Showboats released QB Quinten Dormady and RB DeAndre Torrey. Dormady would later claim that he was released because of his participation in union activities amid CBA talks.

#### Trades

* On November 14, 2024, CB Bryce Thompson was traded from the San Antonio Brahmas to DC Defenders, in return for DE Jalen Harris.

#### Retirements

* On the first week on training camp, the Battlehawks announced the retirement of DE Kobe Smith and RB Mataeo Durant.

## Coaches

Three of the four coaches who came into the UFL by way of the XFL—Arlington's Bob Stoops, St. Louis's Anthony Becht and DC's Reggie Barlow—are believed to be reaching the end of their guaranteed XFL contracts, and will be subject to new terms that the USFL coaches and all assistants agreed upon in 2024 that were less generous than the 2023 XFL's were. (The lone exception, San Antonio's Wade Phillips, is on the second year of a two-year contract extension he signed prior to the merger.) Stoops, the league's longest-tenured coach and the only remaining coach from the inaugural 2020 XFL season, was noncommittal about returning after the 2024 season, stating he was open to returning for 2025 but that "you never know what the structure is going to look like." Stoops confirmed his return on February 5, 2025, on which day six of the UFL teams announced their coaching staffs. Becht announced he had committed to a third season as the Battlehawks' coach in August 2024.
| Team | Departing coach | Incoming coach | Reason for leaving | Notes |
| Memphis Showboats | John DeFilippo | Ken Whisenhunt | Resigned | DeFilippo had coached the Showboats in 2024 after coaching the contracted New Orleans Breakers in 2023, with a combined record of 9-11 (.450), with his season with the Breakers at 7-3 (.700) and the Showboats at 2-8 (.200). His resignation coincides with the resignation of general manager Dennis Polian. Whisenhunt had spent the 2023 and part of the 2024 seasons as special assistant to head coach Kalen DeBoer at Alabama; he had extensive experience as an offensive coordinator at the college and NFL levels, and two stints as an NFL head coach for the Arizona Cardinals and Tennessee Titans. He was hired along with new general manager Jim Monos September 23, 2024. |

## Rule changes

* The UFL will switch to the kickoff formation used by the XFL. Though vice president of football operations Daryl Johnston disliked the formation and fought against its adoption, he concluded that the NFL was going to make the formation, which it had adopted as a one-year trial for 2024, a permanent rule for 2025, and thus reluctantly dropped his opposition. As part of the change, onside kicking will be prohibited (the XFL had previously allowed for traditional onside kicks if they were declared); the onside scrimmage play will be a team's only option to retain possession after a score.
* A team will receive a second coach's challenge if their first is successful. Previously, teams were granted only one challenge regardless of the outcome of the replay review.

## Season structure
### Preseason

This is the third year of the league's agreement with Arlington, Texas, to serve as the league's centralized hub. The league renewed its agreement with Arlington to serve as the UFL headquarters on January 29, 2025.
Preseason schedule:
* February 24-27th: Coaches reported for Training camp.
* February 27th: Players reported to Training camp.
* February 28th-March 2nd: Players Onboarding.
* March 3rd: Start of Training camps.
* March 8th: Informal scrimmages/Joint Practices.
* March 15th: Informal scrimmages/Joint Practices.
* March 21st: Roster cut down to 50 players.

### Regular season

The league is divided into two conferences, the USFL Conference and the XFL Conference, each a continuation of its respective league. Each team will play a ten-game schedule with no bye weeks, playing two games against each conference rival (one home and one away) and one game against each team in the other conference, all eight teams playing in their home markets, starting on March 28.
Due to an increase in stadium conflicts with the Alamodome in 2025 compared to previous years, in particular the dome's hosting of the 2025 NCAA Division I men's basketball tournament Final Four, the San Antonio Brahmas will only host four home games in 2025. Both of the Brahmas' in-division games against the St. Louis Battlehawks will be hosted at The Dome at America's Center in St. Louis, giving the Battlehawks six home games.
In attempt to increase each team home attendance, all eight teams will have a specific themes of each of their respective home games for the 2025 season.

### Postseason

The postseason will have four teams, with the top-seeded & runner up team in each conference playing in the XFL Championship Game and USFL Championship Game, the winners of which will advance to the 2025 UFL Championship Game on June 14, which will be held at a neutral site chosen among the league's eight markets as a reward for strong fan support and attendance. Audi Field, which had been an early favorite for the game, ruled itself out due to schedule conflicts with the 2025 FIFA Club World Cup scheduled to begin play at the stadium that weekend. Lumen Field in Seattle, Washington, with which the UFL maintains a retainer agreement dating to the Seattle Sea Dragons, was also considered but is hosting the same tournament, while the Alamodome, host of the 2023 XFL title game, has a concert the previous day, and Simmons Bank Liberty Stadium in Memphis will be undergoing renovations. The two most likely contenders as of February 2025 were Protective Stadium in Birmingham and a second consecutive title game at the Dome at America's Center in St. Louis, with St. Louis said to have an advantage due to summer heat concerns and lingering concerns about attendance in Birmingham.

## Season schedule

All games stream on ESPN+ (ESPN networks) or Fox Sports app (Fox Sports networks) unless otherwise noted.
All times listed in ET unless otherwise noted.

### Regular season
#### Week 1

| Date | Time | Away team | Result | Result | Home team | Stadium | Attendance | Broadcast | Viewership (millions) | Rating | Refs |
| Friday, March 28 | 8:00 p.m. ET | St. Louis Battlehawks | – | – | Houston Roughnecks | TDECU Stadium | – | Fox | – | – | – |
| Saturday, March 29 | 4:00 p.m. ET | San Antonio Brahmas | – | – | Arlington Renegades | Choctaw Stadium | – | Fox | – | – | – |
| Sunday, March 30 | 12:00 p.m. ET | Michigan Panthers | – | – | Memphis Showboats | Simmons Bank Liberty Stadium | – | ESPN | – | – | – |
| Sunday, March 30 | 3:00 p.m. ET | Birmingham Stallions | – | – | DC Defenders | Audi Field | – | ESPN | – | – | – |

#### Week 2

| Date | Time | Away team | Result | Result | Home team | Stadium | Attendance | Broadcast | Viewership (millions) | Rating | Refs |
| Friday, April 4 | 8:00 p.m. ET | Birmingham Stallions | – | – | Michigan Panthers | Ford Field | – | Fox | – | – | – |
| Saturday, April 5 | 8:00 p.m. ET | Memphis Showboats | – | – | DC Defenders | Audi Field | – | ABC | – | – | – |
| Sunday, April 6 | 12:00 p.m. ET | Houston Roughnecks | – | – | Arlington Renegades | Choctaw Stadium | – | ESPN | – | – | – |
| Sunday, April 6 | 6:30 p.m. ET | San Antonio Brahmas | – | – | St. Louis Battlehawks | The Dome at America's Center | – | FS1 | – | – | – |

#### Week 3

| Date | Time | Away team | Result | Result | Home team | Stadium | Attendance | Broadcast | Viewership (millions) | Rating | Refs |
| Friday, April 11 | 8:00 p.m. ET | Arlington Renegades | – | – | Birmingham Stallions | Protective Stadium | – | Fox | – | – | – |
| Saturday, April 12 | 2:30 p.m. ET | Houston Roughnecks | – | – | Memphis Showboats | Simmons Bank Liberty Stadium | – | ESPN | – | – | – |
| Sunday, April 13 | 12:00 p.m. ET | San Antonio Brahmas | – | – | Michigan Panthers | Ford Field | – | ABC | – | – | – |
| Sunday, April 13 | 3:00 p.m. ET | DC Defenders | – | – | St. Louis Battlehawks | The Dome at America's Center | – | ABC | – | – | – |

#### Week 4

| Date | Time | Away team | Result | Result | Home team | Stadium | Attendance | Broadcast | Viewership (millions) | Rating | Refs |
| Friday, April 18 | 8:00 p.m. ET | Memphis Showboats | – | – | Michigan Panthers | Ford Field | – | Fox | – | – | – |
| Saturday, April 19 | 12:30 p.m. ET | St. Louis Battlehawks | – | – | Arlington Renegades | Choctaw Stadium | – | ABC | – | – | – |
| Saturday, April 19 | 7:00 p.m. ET | Birmingham Stallions | – | – | Houston Roughnecks | TDECU Stadium | – | Fox | – | – | – |
| Sunday, April 20 | 5:00 p.m. ET | San Antonio Brahmas | - | - | DC Defenders | Audi Field | – | Fox | – | – | – |

#### Week 5

| Date | Time | Away team | Result | Result | Home team | Stadium | Attendance | Broadcast | Viewership (millions) | Rating | Refs |
| Friday, April 25 | 8:00 p.m. ET | Memphis Showboats | – | – | Birmingham Stallions | Protective Stadium | – | Fox | – | – | – |
| Saturday, April 26 | 7:00 p.m. ET | Michigan Panthers | – | – | St. Louis Battlehawks | The Dome at America's Center | – | ESPN | – | – | – |
| Sunday, April 27 | 12:00 p.m. ET | DC Defenders | – | – | Arlington Renegades | Choctaw Stadium | – | ESPN | – | – | – |
| Sunday, April 27 | 3:00 p.m. ET | Houston Roughnecks | – | – | San Antonio Brahmas | Alamodome | – | ESPN | – | – | – |

#### Week 6

| Date | Time | Away team | Result | Result | Home team | Stadium | Attendance | Broadcast | Viewership (millions) | Rating | Refs |
| Friday, May 2 | 8:00 p.m. ET | Arlington Renegades | – | – | St. Louis Battlehawks | The Dome at America's Center | – | Fox | – | – | – |
| Saturday, May 3 | 12:00 p.m. ET | Memphis Showboats | – | – | Houston Roughnecks | TDECU Stadium | – | ABC | – | – | – |
| Sunday, May 4 | 12:00 p.m. ET | DC Defenders | – | – | Michigan Panthers | Ford Field | – | ESPN2 | – | – | – |
| Sunday, May 4 | 4:00 p.m. ET | San Antonio Brahmas | – | – | Birmingham Stallions | Protective Stadium | – | Fox | – | – | – |

#### Week 7

| Date | Time | Away team | Result | Result | Home team | Stadium | Attendance | Broadcast | Viewership (millions) | Rating | Refs |
| Friday, May 9 | 8:00 p.m. ET | DC Defenders | – | – | San Antonio Brahmas | Alamodome | – | Fox | – | – | – |
| Saturday, May 10 | 1:00 p.m. ET | Michigan Panthers | – | – | Arlington Renegades | Choctaw Stadium | – | Fox | – | – | – |
| Sunday, May 11 | 12:00 p.m. ET | Houston Roughnecks | – | – | Birmingham Stallions | Protective Stadium | – | ABC | – | – | – |
| Sunday, May 11 | 3:00 p.m. ET | St. Louis Battlehawks | – | – | Memphis Showboats | Simmons Bank Liberty Stadium | – | ESPN | – | – | – |

#### Week 8

| Date | Time | Away team | Result | Result | Home team | Stadium | Attendance | Broadcast | Viewership (millions) | Rating | Refs |
| Friday, May 16 | 8:00 p.m. ET | Memphis Showboats | – | – | San Antonio Brahmas | Alamodome | – | Fox | – | – | – |
| Saturday, May 17 | 1:00 p.m. ET* | Michigan Panthers | – | – | Houston Roughnecks | TDECU Stadium | – | Fox | – | – | – |
| Saturday, May 17 | 1:00 p.m. ET* | Birmingham Stallions | – | – | St. Louis Battlehawks | The Dome at America's Center | – | Fox | – | – | – |
| Sunday, May 18 | 12:00 p.m. ET | Arlington Renegades | – | – | DC Defenders | Audi Field | – | ABC | – | – | – |
Note * indicates regional games (out of market game available to watch on Fox Sports App).

#### Week 9

| Date | Time | Away team | Result | Result | Home team | Stadium | Attendance | Broadcast | Viewership (millions) | Rating | Refs |
| Friday, May 23 | 8:00 p.m. ET | San Antonio Brahmas | – | – | St. Louis Battlehawks | The Dome at America's Center | – | Fox | – | – | – |
| Saturday, May 24 | 12:00 p.m. ET | Arlington Renegades | – | – | Memphis Showboats | Simmons Bank Liberty Stadium | – | ABC | – | – | – |
| Saturday, May 24 | 3:00 p.m. ET | Michigan Panthers | – | – | Birmingham Stallions | Protective Stadium | – | ABC | – | – | – |
| Sunday, May 25 | 4:00 p.m. ET | DC Defenders | – | – | Houston Roughnecks | TDECU Stadium | – | Fox | – | – | – |

#### Week 10

| Date | Time | Away team | Result | Result | Home team | Stadium | Attendance | Broadcast | Viewership (millions) | Rating | Refs |
| Friday, May 30 | 8:00 p.m. ET | St. Louis Battlehawks | – | – | DC Defenders | Audi Field | – | Fox | – | – | – |
| Saturday, May 31 | 3:00 p.m. ET | Houston Roughnecks | – | – | Michigan Panthers | Ford Field | – | ESPN | – | – | – |
| Sunday, June 1 | 12:00 p.m. ET | Arlington Renegades | – | – | San Antonio Brahmas | Alamodome | – | ABC | – | – | – |
| Sunday, June 1 | 3:00 p.m. ET | Birmingham Stallions | – | – | Memphis Showboats | Simmons Bank Liberty Stadium | – | Fox | – | – | – |

### Postseason

The playoffs will start on June 8 and will end with the championship game on June 14.

#### Conference Finals

| Date | Time | Away team | Result | Result | Home team | Stadium | Attendance | Broadcast | Viewership (millions) | Rating | Refs |
| Sunday, June 8 | 3:00 p.m. ET | TBD | – | – | TBD | TBD | – | ABC | – | – | – |
| Sunday, June 8 | 6:00 p.m. ET | TBD | – | – | TBD | TBD | – | Fox | – | – | – |

#### UFL Championship

| Date | Time | Away team | Result | Result | Home team | Stadium | Attendance | Broadcast | Viewership (millions) | Rating | Refs |
| Saturday, June 14 | 8:00 p.m. ET | XFL Champion | – | – | USFL Champion | TBD | – | ABC | – | – | – |
Reference:

## League finances

On January 29, 2025 the UFL announced that the City of Arlington, Texas will become the year-round football operations home for the league. On February 27, 2025, the league announced a partnership with Salesforce.

### Personnel

* Dany Garcia: Chairwoman
* Russ Brandon: President/Chief Executive Officer
* Daryl Johnston: Executive Vice President of Football Operations
* Doug Whaley: Senior Vice President of Player Personnel
* Russ Giglio: Senior Director, Player Administration and Officiating Operations
* Jim Popp: Director of Player Administration
* Dr. Damond Blueitt: Medical Director

## Media
### Television

In the United States, the television rights for the UFL are held by Fox and ESPN in the third season of a five-year deal. This season, 10 games, one game each week, will be contested on Friday night on Fox in order to accommodate Fox's new IndyCar deal and to fill a notoriously difficult-to-fill void on the Friday schedule left when WWE SmackDown returned to USA Network. Fox will air nine other regular season games, including one game airing immediately after the 2025 Indianapolis 500, two games will air regionally at the same time, and one game will air on FS1. ESPN will air 20 regular season games across its networks, with 10 on ABC, 9 on ESPN and 1 on ESPN2.
ABC and Fox will then air a conference championship game each, per a two year rotation (ABC and Fox), this season's championship game will air on ABC.

#### Broadcasters

ESPN announced new broadcast announcing teams for the 2025 season. In order of play-by-play, color commentary and sideline reporter(s):
* Joe Tessitore, Jordan Rodgers, Sam Acho, Tom Luginbill
* Mark Jones, Roy Philpott, Roddy Jones, Cole Cubelic, Harry Douglas
* Lowell Galindo, Kirk Morrison, Eric Mac Lain, Aaron Murray
Murray previously played spring football in the XFL in 2020, and the Alliance of American Football in 2019.

### Radio

The Memphis Showboats, the only UFL team to have their games broadcast on local radio in 2024, will change flagship stations to KXHT for the 2025 season, following two years on WKIM.