# The Daily Life of a Middle-Aged Online Shopper in Another World

The Daily Life of a Middle-Aged Online Shopper in Another World is a Japanese light novel series written by Hifumi Asakura and illustrated by Yamakawa. The series was originally published on the Shōsetsuka ni Narō website, with chapters being uploaded from September 2017 to June 2021. It was later acquired by SB Creative and Tugikuru Corporation who began publishing it under their Tugikuru Books light novel imprint in May 2018. A manga adaptation illustrated by Umiharu was serialized in Square Enix's Monthly GFantasy magazine from April 2019 to May 2024. The manga is licensed in English by Comikey and is also published on Square Enix's Manga Up! Global service. An anime television series adaptation produced by East Fish Studio premiered in January 2025.

## Plot summary

Ken'ichi Hamada, a 38-year-old freelance manga artist working in Tokyo, has become increasingly dissatisfied with his life. After moving back to his country home, he is just beginning to settle into his new lifestyle when he suddenly finds himself displaced into another world. There he discovers that he can still connect to Earth's internet and access his favorite online shopping site. He uses this cheat skill to sell and purchase things he needs and earn money to make a living in this new world. But in time he begins to hear rumors that he may not be the only person from Earth stranded here.

## Characters
### Main characters
#### Ken'ichi Hamada (ハマダ ケンイチ, Hamada Ken'ichi)

    Voiced by: Junichi Suwabe
    The main protagonist, Ken'ichi Hamada is a 38-year-old, single manga artist who grew up in a country town. Dissatisfied with his life in the city, he moves back after finding a way to commute. After finding himself abruptly transported into another world, and discovering that he can somehow still shop on the internet, he sells items he finds in the other world and uses the funds gained to procure high-quality modern-day items to sell for a profit. With that money, he hopes to set himself up for a quiet life in the countryside; but the more he uses his cheat abilities, the more notoriety he gains. If forced into combat, Ken'ichi uses an excavator, which he keeps stored in an Item Box, as his weapon of choice. He is later given the title and powers of a Holy Knight by Princess Lilith.

#### Primura (プリムラ, Purimura)

    Voiced by: Kaede Hondo
    The daughter of Mallow, a wealthy merchant in the town of Dahlia. After her maid ends up buying clothespins and jewelry from Kenichi's stall which arouse her interest, she invites him to her house to ask him to sell them exclusively to her father's company, which Kenichi agrees to. She gradually becomes fascinated by his kindness and the exotic wares he has to offer. When she is kidnapped by Shaga's bandits, Kenichi goes out to rescue her, winning her affection. After he moves to Astrantia, she follows him on foot to his new home, stubbornly determined to marry him, and later becomes Ken'ichi's wife. Owing to her background, she is already well-versed in opening and maintaining a business, thus serving as an intermediary in peddling Ken'ichi's wares in Astrantia.

#### Anemone (アネモネ)

    Voiced by: Misaki Kuno
    A twelve-year-old girl who was sold to another family by her impoverished parents and then captured by Shaga's bandit gang. After Ken'ichi defeats the band, she decides to stay with him and become his future wife. She is later discovered to have an innate talent for magic and begins studying to become a magician.

#### Myarey (ミャレー, Myarē)

    Voiced by: Miyu Tomita
    A tomboyish female cat beastwoman with black fur and faint stripes, and a skilled archer. She first encounters Ken'ichi when he starts selling wares in Dahlia and becomes interested in Japanese spices. After Ken'ichi moves out of Dahlia in order to escape the local nobility's unwanted attention towards him, Myarey follows him to his new home.

#### Nyamena (ニャメナ)

    Voiced by: Yū Kobayashi
    A tiger-furred female cat beastwoman who is hired by Primura as a bodyguard after she sets up shop in Astrantia with wares provided by Ken'ichi. After being invited for dinner and taking a liking to the comforts of Ken'ichi's home, she also joins the household, much to Myarey's consternation.

#### Bell (ベル, Beru)

    A female forest cat worshipped as divine by the cat beastpeople. After Ken'ichi finds her and treats an injury she sustained, she becomes very attached to him.

### Dahlia territory
#### Azaela (アザレア, Azaera)

    Voiced by: Yurika Kubo
    An 18-year-old female worker at an inn in Dahlia, and Kenichi's first friend in the new world. In return for teaching him to read and write the local language, and the basics of the local economy, he gifts her with sweets from Earth. She has romantic affection for Kenichi and desires to be his lover.

#### Amana (アマナ)

    Voiced by: Hiroko Kiso
    A middle-aged female trader from Dahlia who runs a small stall next to Kenichi when he first sets up shop in Dahlia. When Kenichi sets out against Shaga's bandits, she joins his band of volunteers as a cook. Having lost her children to plague, she offers to take Anemone in, which the girl refuses.

#### Nyakero (ニャケロ) , Nyarumelo (ニャルメロ) and Nyanji (ニャンジー)

    Voiced by: Yuji Murai (Nyakero), Takahiro Sumi (Nyarumelo) and Toshinari Fukamachi (Nyanji)
    Three male cat beastmen and Myarey's companions who are won over by Kenichi's cooking and join him in his quest against Shaga's bandits.

#### Mallow (マロウ, Marou)

    Voiced by: Hiroko Kiso
    An influential merchant in Dahlia and Primura's father.

#### North Pole (ノースポール, Nōsepōru)

    Voiced by: Jun Fukuyama
    A knight from Dahlia. He patronizes Kenichi's stall for fine knives and steel, and later joins him in his expedition against Shaga's bandits.

#### "Old Man" (祖父さん, Jīsan)

    An unnamed old sorcerer and keeper of a magic shop in Dahlia.

#### Shaga (シャガ)

    The leader of a feared bandit gang haunting the area around Dahlia. After being paid by a nobleman, his band captures Primura. Kenichi assembles a band of volunteers to rescue her, and Shaga is killed by Myarey after Kenichi blinds him with a laser sight.

### Astrantia territory
#### Croton (クロトン, Kuroton)

    One of the first person Ken'ichi befriends after moving from Dahlia to Astrantia. A former government official, he has made himself enemies who keep tormenting him and his family. After his little daughter Mary becomes ill and Ken'ichi aids him in procuring a rare medicine, they move to take up residence at North Pole's new barony near Dahlia with a letter of recommendation by Ken'ichi.

#### Canaan du Epatorium (カナン・デュ・エウパトリウム, Kanan de~yu Eupatoriamu)

    The wife of Viscount Eupatorium. She becomes acquainted with Ken'ichi after she assists Primura in her business when the latter gets harassed by the thugs of another merchant. As she vainly tries to seduce Ken'ichi and witnesses his life with his extended family, she begins to realize the unhappiness in her own marriage.

#### Viscount Eupatorium (ガルム・デュ・エウパトリウム, Garumu de~yu Euupatoriumu)

    A viscount, lord of Astrantia and Canaan's husband.

#### Snowflake (スノーフレーク, Sunōfurēku)

    A female magician and owner of a magical items shop.

#### Iris (アイリス, Airisu)

    The daughter of two local public servants, Iris was facing the prospect of finding herself a job or marrying a much older man. After seeing Primura doing business in her city, she asked to be hired and was taken in as Primura's assistant to help expand the business.

#### Thogaram (ソガラム, Thogaramu)

    An unscrupulous merchant who is not averse to bullying competitors and overcharging his clients for his personal profit. After having his thugs harass Primura one time too many, Ken'ichi uses his "magic" to intimidate Thogaram into leaving the town.

### Royal Capital of Kadan
#### Lilith (リリス, Ririsu)

    The spoiled 15-year-old first princess and only heir to the throne of the kingdom of Kadan. Despite her whimsical and egoisitc personality, she is also sharp of wit and has her occasional generous moments. After gaining notoriety as a magician, Ken'ichi is called to the royal court to fight a duel with Kadan's court magician for the nobility's amusement. After seeing Ken'ichi's unusual "magic" in action, and after inviting herself to (and enjoying) his dinner cookings, she develops a liking for him and intervenes on his behalf (albeit not unselfishly) by granting him a royal pardon when the duel begins to escalate. When his business in the capital is concluded, she joins his family entourage.

#### Amaranth (アマランサス, Amaransasu)

    The Queen of Kadan and Lilith's stepmother. Because her husband dotes on his daughter, she has made herself Lilith's self-declared rival. Having borne no royal heirs (and thus having lost standing with the nobility), and intrigued with Ken'ichi after his performance at court, she spontaneously invites herself to his family group.

#### The King (国王, Kokuō)

    The meek King of Kadan, who is dominated by his wife, Amaranth.

#### Marlene (マーリーン, Mārīn)

    Princess Lilith's personal maid.

#### Melissa Rana Nasturtium (メリッサ・ラナ ナスタチウム, Merissa Rana Nasutachiumu)

    The female court wizard of Kadan, and Snowflake's out-of-wedlock daughter with a nobleman. She was separated from her mother right after birth and not allowed to see her again, and grew up just as arrogant as the rest of the country's nobility.

### The Empire
#### Akira

    Another Japanese who was displaced into the other world, more precisely into a region known as the Empire. He established himself as a magician, but only gained the ability to create mayonnaise at will. He became notorious as the Dragon Slayer of the Empire after he killed a dragon by suffocating it with mayonnaise. Tired of the Empire's demands on him, he and Reylan decide to accompany Ken'ichi and his family.

#### Reylan (レイラン, Reiran)

    A beautiful, well-endowed sorceress and Akira's wife.

## Media
### Light novel

Written by Hifumi Asakura, The Daily Life of a Middle-Aged Online Shopper in Another World was originally published on the user-generated novel publishing website Shōsetsuka ni Narō from September 13, 2017, to June 24, 2021. It was later acquired by SB Creative and Tugikuru Corporation who began publishing it under their Tugikuru Books light novel imprint with illustrations by Yamakawa on May 10, 2018. Three volumes have been released as of April 10, 2019.
| No. | Release date | ISBN |
| 1 | May 10, 2018 | 978-4-7973-9648-5 |
| 2 | November 10, 2018 | 978-4-7973-9955-4 |
| 3 | April 10, 2019 | 978-4-8156-0230-7 |

### Manga

A manga adaptation illustrated by Umiharu was serialized in Square Enix's Monthly GFantasy magazine from April 18, 2019, to May 17, 2024. Its chapters were collected into eight tankōbon volumes released from October 26, 2019 to December 27, 2024.
The manga is licensed in English by Comikey and is also published on Square Enix's Manga Up! Global service.
| No. | Release date | ISBN |
| 1 | October 26, 2019 | 978-4-7575-6364-3 |
| 2 | April 27, 2020 | 978-4-7575-6631-6 |
| 3 | November 27, 2020 | 978-4-7575-6966-9 |
| 4 | July 27, 2021 | 978-4-7575-7390-1 |
| 5 | August 26, 2022 | 978-4-7575-8098-5 |
| 6 | April 27, 2023 | 978-4-7575-8540-9 |
| 7 | February 27, 2024 | 978-4-7575-9067-0 |
| 8 | December 27, 2024 | 978-4-7575-9590-3 |

### Anime

An anime television series adaptation was announced on August 17, 2024. The series is produced by East Fish Studio and directed by Yoshihide Yuuzumi, with scripts overseen by Masanao Akahoshi, character designs by Hiroyuki Moriguchi, and music composed by Kujira Yumemi. It premiered on January 9, 2025 on AT-X and other networks. The opening theme song, "Give&Take", is performed by Asaka, while the ending theme song, "Aikurafuto" (あいくらふと, lit. 'Love Craft'), is performed by Kiminone. Crunchyroll will stream the series.

#### Episodes

| No. | Title | Directed by | Written by | Storyboarded by | Original release date |
| 1 | "An Unfamiliar Forest" Transliteration: "Mishira nu Shinrin" (Japanese: 見知らぬ森林) | Keiei Yūzumi, Misato Aoyama | Masanao Akahoshi | Yoshihide Yūzumi | January 9, 2025 (2025-1-9) |
| Ken'ichi Hamada, a 38-year-old manga artist, tires of life and work in the city and moves back to his country home. Just as he is starting to settle in, he is abruptly transferred into a forest in an unknown world. To his surprise, he finds that he can still access his favorite internet shopping site, Shangri-La, and uses the modern conveniences he can purchase from there to overcome his current predicament after trading in some items from a corpse he finds nearby. After escaping the forest, he arrives at the city of Dahlia and books a room in an inn, where one of its employees, Azaela, teaches him about the local language and economy. He gifts her sweets and a drawing of herself, whereupon she spends the night with him. The next day, Ken'ichi registers at the merchants guild and sets up shop in the marketplace, where his offerings of fine and (for the locals) exotic wares quickly attract attention, including from a cat beastwoman named Myarey, a knight named North Pole, and Primura, the daughter of a wealthy merchant. In a nearby forest, a ragged little girl named Anemone struggles to survive as she flees an unseen pursuer. ||||||
| 2 | "Curry is Justice!" Transliteration: "Karē wa Seigi!" (Japanese: カレーは正義！) | Shigeki Awai | Masanao Akahoshi | Keiji Nakamura, Keiei Yūzumi | January 16, 2025 (2025-1-16) |
| Ken'ichi sells glass baubles as glass is rare in this world. Myarey and her companions Nyakero, Nyarumelo, and Nyanji ask for spices. He does not have any, but offers to cook for them and invites the merchant Amana to join them. After the meal, they camp out with Myarey sleeping naked on top of him. Azaela becomes jealous when she sees Myarey's hairs on him. Primura invites him to meet her father Mallow and they work out a deal where Ken'ichi will supply Mallow's company with items. Ken'ichi decides to build a house in the forest and uses a chainsaw to clear some trees. He buys a mini excavator to clear the stumps, but must use lamp oil as a substitute for diesel fuel since Shangri-La does not sell diesel fuel. He buys an insect repelling stone from an old man. Amana tells him to beware the bandit leader Shaga. Meanwhile, Anemone is caught by slavers and transported by wagon along with other slaves, but the wagon is attacked by Shaga's gang. ||||||
| 3 | "A Small House in a Big Forest" Transliteration: "Dai-shinrin no Chīsana Ie" (Japanese: 大森林の小さな家) | Unknown | Masanao Akahoshi | Keiji Nakamura, Keiei Yūzumi | January 23, 2025 (2025-1-23) |
| Shaga and his men abuse their captured slaves, including Anemone, then Shaga receives a letter. Ken'ichi buys a log cabin, but it needs to be assembled, so Myarey and her friends help him set it up. Azaela becomes sad that he will not stay in the inn anymore. He goes bike riding when he is attacked by dog beastmen. He scares them off with a slingshot and fireworks, but finds they shot a bobcat with an arrow. He treats it with Myarey's help, with Myarey sleeping naked on top of him again. After he dreams of a mysterious woman, the bobcat recovers and is released, so Myarey goes home. Primura visits and is impressed by his bath, bathrobe, a nightgown, and a drawing of herself, spending the night with him. He later sells bathrobes and sleeping wear to Mallow, but learns that some modern inventions were seen in the capital, making him suspect that someone else from the modern world arrived here. Primura spends another night with him and confesses she is in love with him, but he refuses due to their age difference. North Pole visits and buys some high quality steel from him, then reveals a mage with the power to summon mayonnaise recently killed a dragon, weirding Ken'ichi out. ||||||
| 4 | "Adventurers (Kenichi and His Eight Allies)" Transliteration: "Bōkensha-tachi - Ken'ichi to 8-nin no Nakama -" (Japanese: 冒険者たち-ケンイチと8人の仲間-) | Taiki Nishimura | Masanao Akahoshi | Keiji Nakamura, Keiei Yūzumi | January 30, 2025 (2025-1-30) |
| A month later, Shaga's gang kidnaps Primura. Mallow begs for help, but only Ken'ichi, the bobcat, Myarey, Nyakero, Nyarumelo, Nyanji, North Pole, the old man, and Amana volunteer, with everyone else deriding them as fools. Ken'ichi buys a pickup truck to transport the party and equips them with weapons, amazing them with his "magic". They make camp and Amana helps Ken'ichi cook, then stays behind since she cannot fight. Myarey scouts ahead with a radio while her friends feed Ken'ichi a drug that pumps him up and eliminates his fear. Upon finding the bandit's base, Myarey kills the perimeter guards with arrows while the old man blasts the gate open with a spell. Everyone, including the bobcat, battles the bandits, with Ken'ichi attacking with his mini excavator. He inadvertently breaks the cell holding the slaves open and Anemone thinks he is God. Shaga uses Primura as a shield, but Ken'ichi blinds him with a laser pointer, allowing Myarey to kill him with an arrow. After all the bandits are dead, the freed slaves bathe and Ken'ichi provides clothes and scissors to give Anemone a haircut. Anemone finds Shaga's letter which says a noble hired him to kidnap Primura. Everyone returns to Amana and the camp and sleeps for the night. ||||||
| 5 | "The Moon Over an Old Castle" Transliteration: "Kojō no tsuki" (Japanese: 古城の月) | Yōko Ono | Masanao Akahoshi | Keisuke Warita | February 6, 2025 (2025-2-6) |
| Ken'ichi returns Primura to Mallow and some of the freed slaves who lost their families decide to work for Mallow while Ken'ichi drops the others off at their homes. Anemone's village is very far away and her family abandoned her, so she stays with the group. They sell the bandits' treasure and weapons and present their severed heads to the guild to collect their bounties. Amana decides to raise Anemone. Azaela tries to sleep with Ken'ichi, but Anemone interrupts them. Amana finds them and Anemone says she wants to stay with Ken'ichi, so he starts raising her. A month later, North Pole got the noble who hired Shaga arrested and was promoted to baron. Primura and Mallow invented a draisine based on Ken'ichi's design and made their last name Draisine after being promoted to nobility. Some cloaked figures try to kidnap Ken'ichi and Anemone for a noble, but he fights them off with fireworks and a crossbow and they retreat. Mallow suggests he ask Count Asclepius for help, but he decides to run away. Primura rushes to Ken'ichi's cabin to ask him to marry her, but is heartbroken to find an empty space where the home once was. Ken'ichi put all his stuff away in Shangri-La, then with Anemone and the bobcat, rode away on a motorcycle. ||||||
| 6 | "The Book Loving..." Transliteration: "Hon Zuki no..." (Japanese: 本好きの…) | Masanao Akahoshi | Shigeki Awai | Keiji Nakamura, Keiei Yūzumi | February 13, 2025 (2025-2-13) |
| Ken'ichi, Anemone, and the bobcat, who is named Bell, approach the city of Astrantia. They settle near a lake, and Ken'ichi teaches the girl reading, writing, and math, and gives her a picture book version of The Little Mermaid. Myarey finds and starts living with them, reporting that North Pole proposed to Primura. Myarey is impressed by the book, so Ken'ichi decides to use his art skills and special equipment to make picture book versions of local fairy tales, making the girls happy. A human named Croton and a cat beastman named Nyanyas from the village of Santanka investigate him, but decide to trust him after seeing Bell in his company, and Croton buys several picture books for his daughter Mary. Myarey later seduces Ken'ichi. To refine biodiesel fuel, Ken'ichi goes to Astrantia to register with the guild and buys a liquid separator and a grimoire from an old witch named Snowflake. Ken'ichi finds thugs threatening Croton and Mary, so he scares them away with fireworks. Anemone and Mary quickly become friends, and they visit each other every day and help Ken'ichi make more picture books. One day, Mary catches a terrible fever. Ken'ichi provides medicine, but Snowflake says the only cure is seeds from a certain flower in the woods. Ken'ichi, Croton, and Nyanyas look for it, but the thugs gloat that they found Croton's house and will have their revenge for Croton previously arresting them. ||||||
| 7 | "Creep Forth!" Transliteration: "Hai Yore!" (Japanese: 這いよれ！) | Taiki Nishimura | Masanao Akahoshi | Masaki Ōzora | February 20, 2025 (2025-2-20) |
| Bell follows Ken'ichi, Croton, and Nyanyas as they find the flower, but they are attacked by wolves controlled by a dogman working with the thugs. Ken'ichi helps Croton and Nyanyas escape with the flower, then a giant bear injures the dogman and scares away the wolves and thugs before Ken'ichi defeats it with his excavator. He treats the dogman's injuries, who says the thugs will never stop attacking Croton unless he moves away. Mary is healed, and Ken'ichi suggests Croton and his family move to North Pole's estate. The dogman takes care of the thugs to repay his debt to Ken'ichi before moving away. Ken'ichi completes his biodiesel fuel and sells the bear's corpse, but Snowflake warns the grimoire is useless to people without magic. Primura arrives and scolds Ken'ichi for leaving without telling anyone. After clarifying that she turned down North Pole's proposal and refusing to leave without him, she seduces him in her hotel room. When they reach the cabin, Anemone and Myarey quickly become jealous of Primura and vice versa. After installing another bathtub, Anemone insists on bathing with him while Primura and Myarey share the other tub. Later, Ken'ichi tries a fireball spell from the grimoire, but fails. Anemone tries the spell and instantly creates a huge fireball. ||||||
| 8 | "The Timid Mage" Transliteration: "Ozu-ozu to Shita Mahō-tsukai" (Japanese: オズオズとした魔法使い) | Shigeki Awai | Masanao Akahoshi | Hiroshi Hara | February 27, 2025 (2025-2-27) |
| The fireball starts a fire that is quickly put out, but Anemone faints with a fever. Ken'ichi helps her recover with canned peaches. They invite Mary and her mother Cineria for a barbecue. After being impressed by his food and picture books, Primura offers to sell them in Astrantia and Mary and Cineria offer to help. They start selling them, but two belligerent men claim a fly is in their food and threatens them. A tiger beastwoman named Nyamena saw that they planted the fly and drives them off, so Primura hires her as a bodyguard. Nyamena joins the household and makes Myarey jealous. Anemone has improved enough to create fireballs at will and wants to be an adventurer. Ken'ichi finds gemstones in the cliffside and eagerly mines them. Nyamena tries to seduce Ken'ichi, but Myarey stops her. Business improves enough that Primura hires a girl named Iris to manage a second restaurant selling Ken'ichi's food. In the capital, Princess Lilith and her mother learn of Ken'ichi's exploits and are intrigued. ||||||
| 9 | "So It's a Spider, So What?" Transliteration: "Kumo desu ga...?" (Japanese: クモですが…?) | Shigeki Awai | Masanao Akahoshi | Masaki Ōzora | March 6, 2025 (2025-3-6) |
| Primura meets Viscountess Canaan du Epatorium while Ken'ichi buys new grimoires from Snowflake. When Primura says Canaan wanted a broach, Ken'ichi provides one with an engraving that resembles Canaan's face, but the girls become jealous. Ken'ichi, Anemone, Myarey, and Bell explore a cave and find gems, but are attacked by a giant spider. It is impervious to arrows and Anemone is too scared to fight, so they escape. After letting Anemone read a new grimoire and training her, they return with Nyamena and kill the spider with insecticide and Anemone's fireball. They learn it was male when an even larger and tougher female attacks. It resists the insecticide and fireball, so they kill it with Anemone's new explosion spell and Ken'ichi's excavator. After cooking and eating the spider's egg, Ken'ichi teaches the girls how to make cheese. Primura decides to gain Canaan's favor by teaching her the cheese recipe, saying thugs led by the merchant Thogaram have been harassing her restaurants. Canaan sends Thogaram a decree to stop the harassment. Canaan later visits Ken'ichi's house. ||||||
| 10 | "The Story of Canals" Transliteration: "Hori-wari Monogatari" (Japanese: 掘割物語) | Daiki Maezawa | Masanao Akahoshi | Keiji Nakamura, Keiei Yūzumi | March 13, 2025 (2025-3-13) |
| Canaan explains the king ordered her family to build a canal, but they are behind schedule. She offers her body if Ken'ichi will help, but he settles for a new grimiore. Everyone drives to the construction site where they find Myarey's three friends are workers. Their tools from Thogaram's company are too expensive, so Ken'ichi provides tools. He uses his excavator to speed up construction. He moves his cabin there and distributes food to the workers. Canaan has him help her bathe and tries to seduce him, saying she is in a loveless marriage, but he refuses. As construction continues, Canaan insists on helping distribute food and other chores. The girls become jealous of Canaan constantly hitting on Ken'ichi, so he makes her sign a contract to stop. The canal is finished and Ken'ichi demonstrates his powers to the stunned court during the opening ceremony. Primura deduces a court member was the one who hired Shaga to kidnap her. Canaan's husband thanks them for their help and Ken'ichi teaches him, an aspiring writer, how to make picture books. The husband says Thogaram has been causing trouble and he lacks the funds and manpower to stop him, so Ken'ichi promises to deal with him. Ken'ichi and his family go home with the grimiore. Anemone gets jealous when Primura wins at rock paper scissors for the right to bathe with Ken'ichi. ||||||
| 11 | "Shock!" Transliteration: "Shokku!" (Japanese: ショック！) | TBA | TBA | TBA | March 20, 2025 (2025-3-20) |