# R.E.M. Beauty

r.e.m. Beauty is a cosmetics brand by Ariana Grande, that was launched on November 12, 2021.

## History

In August 2021, several billboards appeared across Times Square in New York City, saying "r.e.m. coming soon." The pop singer and actress later revealed that her beauty line "is officially on its way". Grande officially launched her cosmetic company on November 12, 2021. Her first collection is named: Chapter 1: Ultraviolet. The company's name is inspired by one of Grande's songs, "R.E.M.", which was released in 2018.
After their launch, many of their cosmetic products were distributed throughout Ulta Beauty stores, as of March 2022. Forbes reported that R.E.M. Beauty was one of the brands boosting Ulta's driving gross margin due to strong consumer demand.
In January 2023, Forbes announced that Grande is set to acquire the physical assets for the brand, for an estimated $15 million from Forma Brands—the parent company of Morphe Cosmetics—after the company filed for bankruptcy earlier that month, ending their licensing agreement.
In February 2023, the cosmetics company hired Michelle Shigemasa as its chief executive officer and Sarah Schwartz as its creative director.

## Products

Chapter 1: Ultraviolet line featured 12 core products, including a range of individual shades, for both lips and eyes.
In March 2022, Grande released the brand's Chapter 2: Goodnight and Go line. In addition to a selection of new skincare products—an under-eye balm, lash and brow serum, and face mist—the collection also contained makeup staples such as versatile cheek and lipstick and additional sets of eyelash extensions.
Then, she released Chapter 3: On Your Collar, which included various lip products, and Chapter 4: Out Of Body, which included a concealer available in 60 different shades. In early 2023, she released the collection "thank u, next", which included four additional products, and was a limited edition based on her eponymous 2018 single.
In Fall 2023, the brand introduced the Sweetener Foundation line, which came in 60 shades, covering a vast range of fair to deep skin tones.

## Awards

In May 2022, the cosmetic company won the award for "Best New Brand" at the Readers' Choice Awards from Allure, with Flourishing Lengthening Mascara being awarded for "Best Mascara (Length)" in the category of "Best Eye Makeup" of 2022 at its annual Best of Beauty Awards.
| Award | Year | Category | Recipient(s) and nominee(s) | Result |
| Allure Best of Beauty Awards | 2022 | Best New Brand | r.e.m. beauty by Ariana Grande | Won |
| Allure Best of Beauty Awards | 2022 | Best Eye Makeup (Length) | r.e.m. beauty by Ariana Grande | Won |
| Cosmopolitan UK Beauty Awards | 2022 | Best Concealer | r.e.m. beauty by Ariana Grande | Won |
| Ex. Awards | 2022 | Best Buzz Marketing/Influencer Program | r.e.m. beauty by Ariana Grande | Silver |
| SELF Healthy Beauty Awards | 2022 | Best Liquid Eyeliner | r.e.m. beauty by Ariana Grande | Won |
| Selfridges Beauty Awards | 2022 | Launch of the Year | r.e.m. beauty by Ariana Grande | Won |
| Webby Awards | 2022 | Best Fashion & Beauty | r.e.m. beauty by Ariana Grande | Won |
| Webby Awards | 2022 | Best Mobile User Interface | r.e.m. beauty by Ariana Grande | Won |
| Webby Awards | 2022 | Best Mobile Visual Design - Aesthetic | r.e.m. beauty by Ariana Grande | Won |
| Cosmopolitan Holy Grail Beauty Awards | 2023 | Best Liquid Eyeliner | r.e.m. beauty by Ariana Grande | Won |
| Cosmopolitan Readers’ Choice Beauty Awards | 2023 | Best Celebrity Brand | r.e.m. beauty by Ariana Grande | Won |
| Glamour Beauty Awards | 2023 | Best Face Mist | r.e.m. beauty by Ariana Grande | Won |
| Glamour Beauty Awards | 2023 | Best Eyeshadow | r.e.m. beauty by Ariana Grande | Won |
| InStyle Best Beauty Buys | 2023 | Best Liquid Eyeliner | r.e.m. beauty by Ariana Grande | Won |
| PETA's Libby Awards | 2023 | Heroes — Favorite Celeb Cruelty-Free Beauty Brand | r.e.m. beauty by Ariana Grande | Nominated |
| PETA's Libby Awards | 2023 | Lifestyle — Favorite Cruelty-Free Beauty Product | r.e.m. beauty by Ariana Grande | Nominated |
| Style Beauty Awards | 2023 | Best Celebrity Brand | r.e.m. beauty by Ariana Grande | Nominated |
| Vogue Beauty Awards | 2023 | The New Kid On The Block | r.e.m. beauty by Ariana Grande | Won |