# Photovoice

Photovoice is a qualitative research method used in community-based participatory research, that gathers photographs and narratives taken by participants to translate their experiences into actionable knowledge. Photovoice is commonly used in the fields of community development, international development, public health, and education.
According to Wang and Burris, the creators of the process, a photovoice project should aim to: (1) empower individuals to document and reflect on community assets and concerns; (2) invite critical dialogue and create knowledge about important community issues while using photographs as a medium for group discussion; and (3) reach policymakers and stakeholders. Photos taken by participants serve as discussion aids and reference points, guiding conversations with researchers and other participants.
Unlike traditional interviews, photovoice does not solely rely on verbal communication. Because participants address issues non-verbally with photographs, photovoice can be used to overcome communication barriers related to culture, language, or education level. As a result, photovoice is adaptable for a wide variety of participants, regardless of factors like age, education level, language, gender, race, class, or disability.
In a photovoice study, participants are asked to express their points of view or represent their communities by photographing anything significant to them related to the research themes. Common research themes include community concerns, community assets, social issues, and public health barriers. These photographs are collaboratively interpreted through discussions, often in conjunction with narratives that explain how the photos highlight a particular research theme. These narratives are used to promote dialogue to mobilize and help policymakers better understand and change the community, thereby developing effective solutions and programs that address the issues and needs.

## Background

Photovoice was developed in 1992 by Caroline C. Wang of the University of Michigan, and Mary Ann Burris, Program Officer for Women's Health at the Ford Foundation headquartered in Beijing, China. The idea was built on the foundation that images and words together can effectively express community and individual needs, problems, and desires. In addition, photovoice was influenced by documentary photography, the concept of empowerment, feminist theory, and Paulo Freire'sPedagogy of the Oppressed promotion of health education and his idea of critical consciousness. Wang and Burris stated that "Freire noted that one means of enabling people to think critically about their community, and to begin discussing the everyday social and political forces that influence their lives, was the visual image ... Photovoice takes this concept one step further so that the images of the community are made by the people themselves."
Photovoice was first used with rural women in Yunnan Province, China, to influence the policies and programs affecting them. Since then, the method has been used in different settings and populations, such as by refugees in San Diego seeking in–person medical interpretation options, by homeless adults in Ann Arbor, Michigan, by Claudia Mitchell to support community health workers and teachers in rural South Africa, and by Laura S. Lorenz of the Heller School for Social Policy and Management at Brandeis University in her work with brain injury survivors.

## Modern implementation

Photovoice has been adopted by multiple disciplines and is often used in conjunction with other community-based and participatory action research methods. Photovoice is a qualitative approach to addressing sensitive and complex issues that allow individuals to openly share their perspectives. It is used to both elicit and analyze data in the interest of knowledge dissemination and mobilization. The aim is to inform and create appropriate interventions and actions regarding complex problems including health and wellbeing, social inequality, and socio-economic disparity. For example, in higher education, the photovoice model has been used to teach social work students. Photovoice has also been used as a tool to engage children and youth, giving them an environment and opportunity to communicate concerns and coping strategies to policymakers and service providers. Overall, the modern implementation of photovoice is utilized to investigate a person's lived experience concerning systemic structures and social power relations and communicate this experience through a medium reaching beyond verbal communication.

## Variants

Also known as "participatory photography" or "photo novella", photovoice is considered a sub–type of "participatory visual methods" or picturevoice and includes techniques such as photo-elicitation and digital storytelling. These techniques allow research participants to create visuals that capture their individual perspectives as part of the research process. An example of this is Project Lives, a participatory photography project used to create a new image of project housing dwellers, published in April 2015. Other forms of picturevoice include paintvoice, stemming from the work of Michael Yonas, and comicvoice, which has been pioneered by John Baird'sCreate a Comic Project since 2008, and to a lesser extent by Michael Bitz'sComic Book Project.

## International development

In international research, photovoice aims to allow participants from the developing world to define how they want to be represented to the international community. Participants are given control to tell their stories and perspectives and maintain a firm sense of authorship over their representations. This helps to convey what it means to live in a developing country to those supporting (i.e. funders and voters of the developed country) and doing international development (i.e. NGO and government agencies). In addition, photovoice allows the community to monitor the impact of the change created by development programs. For example, photovoice has been used in Bangladesh to understand local residents' traditional ecological knowledge of water in their urban environment and to document changes in attitude to water and natural ecosystems over time. This can help inform the outside agency about the process, impacts, and complex reality, thus accompany wider and deeper research and analysis to improve the development progress.