# Kapamilya, Deal or No Deal

Kapamilya, Deal or No Deal is a Philippine television game show broadcast by ABS-CBN. The show is based on the Netherlands game show Miljoenenjacht. Originally hosted by Kris Aquino, it aired for the first season from June 5, 2006 to February 23, 2007, and was replaced by Pinoy Big Brother: Season 2. The second season aired from June 11, 2007 to January 11, 2008 and was replaced by Wheel of Fortune. The third season aired from July 28, 2008 to March 27, 2009, replacing Wheel of Fortune and was replaced by Pinoy Bingo Night. The fourth season aired from February 25, 2012 to September 28, 2013, replacing Junior MasterChef Pinoy Edition and was replaced by the first season of Bet on Your Baby. The fifth and final season aired from February 9, 2015 to March 4, 2016, replacing the second season of Bet on Your Baby and was replaced by Game ng Bayan. Luis Manzano serve as the final host. The smallest prize has always been ₱1, but the grand prize has always varied; the top prize at the show's last airing was ₱1,000,000.
The first season premiered on June 5, 2006, of the show was supposed to be a three-month stint, to give way to another Endemol-produced program Pinoy Dream Academy, but it immense popularity caused caused the show to be extended to a nine-month long season, the first season concluded with 190 episodes on February 23, 2007. The second season premiered on June 11, 2007, and was supposed to end on September 21, 2007, of the same year. Once again, the show's success amongst viewers resulted in an extended season, a new timeslot on September 24, 2007, and lead programming for the evening news; the second season concluded on with 155 episodes on January 11, 2008. After a six-month hiatus, the third season of the show premiered on July 28, 2008, and became the first to be broadcast in TFC's North American Feed. The third and original series of the program ended on March 27, 2009.
After a nearly three-year hiatus, the show returned on February 25, 2012, with Luis Manzano as host. Original presenter Kris Aquino further elaborated that she could not return to host the show as she was having earlier due to her upcoming commitments with Kris TV and taping conflicts with Kailangan Ko'y Ikaw. Considered as a continuation of the original series, this fourth season lasted until September 28, 2013, and had noticeable changes in gameplay, and in scheduling, airing only on Saturdays, as opposed to weekdays like the three previous seasons. The fifth season of the show premiered on February 9, 2015, after numerous teasers hitting of the show's return, with further changes to gameplay (to be mentioned below). On January 25, 2016, Kapamilya, Deal or No Deal became Barangay Edition. The fifth and final season ended on March 4, 2016.

## Overview

| Season | Episodes | Originally aired | Originally aired |
| Season | Episodes | Season premiere | Season finale |
| 1 | 190 | June 5, 2006 | February 23, 2007 |
| 2 | 155 | June 11, 2007 | January 11, 2008 |
| 3 | 175 | July 28, 2008 | March 27, 2009 |
| 4 | 82 | February 25, 2012 | September 28, 2013 |
| 5 | 247 | February 9, 2015 | January 22, 2016 |
| Barangay Edition | 30 | January 25, 2016 | March 4, 2016 |

## Gameplay

The Philippine version is very similar to the U.S. version of Deal or No Deal (including the logo), except for the sounds and musical scoring which were adapted from the Dutch version.
Before the game proper begins, a third party randomly places the possible amount of prize in the briefcases, which are distributed to 26 identically dressed models (called the 26K) who reveal the contents during the game. No one, including the host and banker, knows what amounts are in the cases. Each contestant receives a new, randomly assigned set of cases. The prizes range in amounts from ₱1 to a varying top prize; the first season had a top prize of ₱2,000,000.
After picking a case, the contestant then selects six of the remaining 25 cases, revealed one at a time. This is followed by a "phone call" by "The Banker", a mysterious figure whose face is not shown (at times a silhouette can be seen). He purportedly sits in a skybox (situated between the two audience sections) and makes an offer, via telephone to the host (his voice is never heard) to buy the contestant's case, loosely based on the mean of the cash amounts still in play, and also based on the player's psychology. The player is then asked by the host the title question: "Deal or No Deal?"
Should the contestant refuse the offer (by stating "No Deal!"), they must choose five of the remaining cases to eliminate from consideration. The Banker makes another offer, and the game continues as before, with the player choosing one less briefcase than the round before (i.e, four, then three, then two, then one case at a time until two briefcases remain). The Banker's offer may be higher or lower than the previous offer depending on the round's gameplay (i.e., if a top prize is eliminated, generally the offer decreases; conversely, if lower amounts are eliminated, the offer increases significantly).
The contestant is shown a button that is revealed underneath a Plexiglas lid to press in case the contestant takes the banker's offer. When asked the question, the player must either press the button to accept the Banker's offer (Deal) or shut the lid to refuse it (No Deal).
If the contestant decides to Deal, the game ends and they win whatever the Banker offered them. If the contestant says No Deal to every offer the Banker makes, they win whatever is in their briefcase.
Each contestant has several supporters (usually three or four), who sit in a special section just off stage during his/her game. As the field of briefcases dwindles, one or more of the supporters are asked to consult with the contestant and help them make a decision. These exchanges have become emotional, particularly when very high and very small amounts remained and the Banker offers a large cash buyout. The contestant's supporters are typically revealed after the second Bank deal and before the third round; although if a contestant is doing well, the host will let the game run its course for some time, often only consulting the supporters when the tide begins to turn.
Players who say Deal to the Banker's offer are often given the chance to play out the game entirely at no risk to them to see if they had made the right choice in accepting. Hypothetical offers are also displayed to see if they could have won a better deal from the Banker or if their offer was the best.
Contestants who joined through text messaging are selected and screened with a series of interviews and tests, including a psychological one, before they appear on the show.

### Gameplay changes

In the fourth season, upon Luis Manzano assuming hosting duties, the 26K became the 24K. As a result, the number of briefcases opened in each round was also modified, starting from five in the first round, three in each of the next three rounds, two in each the next three rounds, and one in each the final two rounds. Gameplay otherwise remains the same, with the exception of a routine option to swap briefcases in the end. The offer to swap briefcases was only given one time during Aquino's tenure.
In the fifth season, the briefcases were reduced once again from 24 to 20. For the very first time in this season and for this franchise, celebrities were the ones to hold the briefcases and a roulette was used to determine who among the 20 Lucky Stars would be the player of the day. Everyone would have a chance to play, since their tenure as briefcase holders lasted for a month, and they would be replaced by a new batch of celebrities every month. The number of briefcases opened in each round was similar to the original run in Seasons 1 to 4, but five cases were opened first, then four, three, two until one case is opened in succeeding rounds. Since the celebrity player of the day is also part of the 20 Lucky Stars, so after each star's situated briefcase is opened, they would sit in the audience space provided with a special platform row and would help the player in case if he/she has a difficult time during case selection at gameplay, thus eliminating the supporters' area of the studio. Generally, the celebrity's designated briefcase as a Lucky Star would be their briefcase for play once chosen. However, the celebrity contestant had the option of swapping for a different briefcase, in which case the original holder of the new briefcase in play would then hold the swapped briefcase for the duration of play, then regain their designated briefcase in the next game.

## Rerun

The show re-aired from September 30, 2024 to March 7, 2025, on Kapamilya Channel's Kapamilya Gold afternoon block, Kapamilya Online Live, A2Z's Zuper Hapon and ALLTV's All-Time Saya, replacing the second incarnation and ninth season of Goin' Bulilit and was replaced by the 2001 version of Meteor Garden 2001.

## Case values

The currency of the amounts on the money board, on the briefcases, and offered by the Banker to the contestants is in Philippine pesos. Throughout the show, the peso sign is never used in all of the amounts on the money board, on the briefcases, and offers by the Banker to the contestants. It is because of the limited font and/or character support for the actual peso sign (₱).
On January 1, 2007, the ₱2,500 and ₱5,000 case values were replaced by the ₱75,000 and the ₱4,000,000 case values (the latter being the highest amount). On its second season, ₱2,500 and ₱5,000 came back in the board and new amounts like ₱250 and ₱250,000 appeared replacing the amounts, ₱750, ₱200,000, ₱300,000 and ₱400,000 of the first season together with the top amount of the season which is the ₱3,000,000.
The briefcase amounts reverted to the original ones for the third season. But later in the third season, the one highest value was replaced with ₱1,000,000 each, similar to the Million Dollar Missions of the American version.
On January 5, 2009, the case values for the ₱4M Edition were brought back into play at par with the new year.
For the fourth season, the ₱150 and ₱2,500 case values were removed. In replacement, this season introduced a special prize hidden in one of the briefcases. If a contestant opens this briefcase during the game, he/she will win this guaranteed special prize in favor of normally opening its case value afterwards. The Christmas Edition returned on December 1, 2012, with the ₱400 and ₱750 cases replaced with two more ₱300,000 cases put into play. From February 23, 2013, to March 23, 2013, the ₱750 case was replaced with one more ₱1,000,000 for celebrating the first anniversary of the season.
For the fifth season, the ₱75, ₱750, ₱25,000, and the ₱2,000,000 were removed. Only the ₱1,000,000 was maintained, since this has been a common win for those who have been millionaires of the show. This board is also significant since this is the one with least total amount, over the past four seasons.

## Changes
### Second season changes

Aside from the revamp of the money board in the second season, set designs were changed.
* The podium where the button was found has been modified. The button itself now resembles a siren (except it itself does not make a sound until pressed). It looked like a sink and also lights up whenever the phone rings.
* The landscape behind the 26K had been changed from a night cityscape to a sunset scene with columns. The staircase where the 26K stand also had columns and two more flights of stairs. Because of this, the models could appear from behind and at the side of the staircase.
* The entrance of the 26K whenever Kris asked them to bring down the cases changed. The 26K theme was modified and became longer. There was also choreography included aside from the typical modeling entrance of the girls. The audience also clapped along with the entrance of the girls.
* There was a bridge connecting from the Banker's skybox. It bore the show's logo. The bridge still exists in the succeeding seasons.
* The money board now had an illuminated frame.
* The telephone resembled the one used in the US version, only she placed the phone buttons-down. It had a pyramid-shaped base and a disc below the base which lights up like the podium.
* The vault door was nowhere to be found. Instead, Kris comes out from a room at the back of the set.
* The section for the player's companions was a metal bench.
* The staircase was much higher than it used to be.
* The theme color of the set was red (in contrast to black/gray in the first season).
* As the show ended, ten girls entered from the back of the staircase and wave at the audience in silhouette.
* When smaller amount (ex. ₱1, ₱5, ₱10, ₱25) was revealed or open from the briefcase, dance music was played by the DJ.

### Third season changes

While the money board reverted to the first-season values, there were also many changes applied for the third season:
* The steps on which the 26K stand became larger with the background changed to a futuristic night skyline and simple boards replacing the pillars.
* The music accompanying the 26K's entrance has also been altered to a more electronic sound.
* A brass band, dubbed "Ang Parokya ni Banker" (Banker's Parish) (derived from the name of the band Parokya ni Edgar) has been added to provide additional music, especially whenever a seven-digit amount is revealed. Along with the band are majorettes, who mock the contestant by saying "Ubos na" ("All gone") when either a seven-digit amount or the highest amount still in play has been opened.
* The fonts of the amounts inside the briefcases are now narrower and smaller compared to the last two seasons.
* When the small amounts are revealed and open, the majorettes of Parokya ni Banker were dancing along with the music playing by the DJ.
* The stage itself is also considerably smaller and more circular.
* The podium where the contestant stands is considerably smaller, even resembling a moped's front end. The Deal button and the telephone used in the second season are still being used.
* The section for the player's companions is a circular couch. Furthermore, there is a retractable bridge under the area which connects it with the main stage. The bridge appears whenever the companions enter the studio through a pair of sliding doors behind the couch after being called in by the host (in previous seasons, the contestant's companions are already seated by the time they are introduced).
* The main theme color of the set has been reverted to black/gray, but the gold rectangles for the briefcase values, the Banker's offer, and even the show's logo are now made with a shiny background.
* While the small monitor behind the contestant (and under the Banker's window) is retained, a third display monitor has been added beside the Banker's skybox. Its function is the same as the aforementioned smaller monitor: show the Banker's current offer. Sometimes, during the beginning of the show and in between offers, random images appear in the said third monitor.
* A camera is placed behind the Banker, bounded by acrylic glass.
* The contestant now enters from a single set of doors from the back of the studio; Kris entered from the same doors during the first few episodes of the third season, but later resorted to appear on stage from the start. This set of doors is different from the one behind the companions' area mentioned earlier.
* The DJ of the show stills play some dance music when the small amounts are opened like in the previous season.

### Fourth season changes

* The main theme color for the whole studio is dark midnight blue. This makes a new dramatic feel that contrast to previous seasons which had a lighter tone. The audience is more camouflaged behind the dark colors.
* The steps of the 24K are sleeker and wider.
* The stage is noticeably less circular, similar to the stage used in season two.
* The landscape behind the 24K is now a simple layer of strings not like the past seasons.
* The flights of the staircase for the 24K have a light of blue color.
* The briefcases are now in black color and the numbers are white.
* The host will call on the contestant with his/her companions then the host will call on the 24K. In past seasons, the 26K would be called first before the contestant.
* The telephone resembles a back-to-basics rotary dial red telephone similarly used in other franchised countries, particularly the British edition, although it is cordless like the previous telephones used in the show. The style is to take into account that the new Banker is the hat-wearing "father" of previous Banker, informally called "Banker Sr."
* The glass cover for Deal Button is now bigger than the previous seasons.
* The Eurostile font previously used in the briefcase values and the displayed values on the screens are replaced by Impact and Verdana. Eurostile is still used in the show's television advertisements, however.

### Fifth season changes

* The total briefcases are now 20, instead of 24.
* The 26K/24K Girls in the past seasons are no longer in the new season. Some girls are subtly present only to assist the removal of props.
* 20 Lucky Stars (celebrities) now hold the briefcases, and the former 26K/24K's entrance music was transposed into C Minor and given lyrics.
* For the first time, one, two, three, and four batches of Lucky Stars, a roulette is used in this season, called Gulóng ng Talà ("Wheel of Stars," from the name "Lucky Stars") determining who will play among the 20 Lucky Stars.
* The telephone design was returned to the original design as in the American edition, but with a base symmetrical to the phone itself.
* The font of the displayed values has been changed.
* The player of the day will come from the 20 Lucky Stars.
* The top prize for this season is ₱1,000,000 (half of ₱2,000,000).
* The Banker is now a woman.
* The prize money is split in half by the contestant and their chosen charity.
* Animated graphical elements on video displays have been updated.
* When held outside in a barangay, the Banker is sat inside a watchman’s box known as a barangay outpost.

## Models

Kapamilya, Deal or No Deal features a wide variety of models over the course of its five seasons. The first three seasons featured the 26K girls, which unlike the U.S. counterpart, can handle any case per episode instead of being placed in a permanent position. Participants have included Wendy Valdez, Diana Qeblawi Toni Alyessa Hipolito, Dang Palma, Bernice Tan, and Ferleene Noguera. In the fourth season, the show featured a new set of models known as the 24K alluding to the number of cases played per game.

### Lucky Stars

The fifth season introduced celebrities as case models, known as the "20 Lucky Stars," a first in the franchise's history. Each month, twenty celebrities held twenty briefcases, with their tenure ending at the close of the month, when they were replaced by a new batch of celebrity case holders. Contestants for each episode were selected through the Gulong ng Tala (Wheel of Stars). Since the celebrities did not choose their initial cases, they were given the option to either swap for another briefcase or keep their assigned one until the end of the game.
After the four batches, the 20 Lucky Stars were combined into a single group, with selected members from each batch assigned different case numbers for specific games.
The following table lists the celebrities who served as case models, divided into four batches.
List of Kapamilya, Deal or No Deal celebrity case holders :
| Case No. | Batch 1 | Batch 2 | Batch 3 | Batch 4 |
| 1 | Ryan Bang | Deniesse Joaquin | Niño Muhlach | Anton Diva |
| 2 | Melanie Marquez | Giselle Sanchez | Negi | Bonel Balingit |
| 3 | Donnalyn Bartolome | Marx Topacio | Gary Lim | Mutya Johanna Datul |
| 4 | Garie Concepcion | Wilma Doesnt | Ara Mina | MM Magno and MJ Magno of MMJ |
| 5 | Yam Concepcion | Ian Batherson | Sylvia Sanchez | Jon Lucas |
| 6 | Long Mejia | Loonie | Jett Pangan of The Dawn | John Spainhour |
| 7 | Dominic Roque | Atak Araña | Ella Cruz | Regine Angeles |
| 8 | Baron Geisler | Candy Pangilinan | Vandolph Quizon | Boom Labrusca |
| 9 | Bianca Manalo | Neil Coleta | Hero Angeles | Sue Ramirez |
| 10 | Arron Villaflor | Miko Palanca† | Bayani Agbayani | Aiko Climaco |
| 11 | Arlene Muhlach | Dennis Padilla | Meg Imperial | Myrtle Sarrosa |
| 12 | Bonito | Nadia Montenegro | Ariella Arida | Tanya Gomez |
| 13 | Epy Quizon | Joross Gamboa | Bodie Cruz | Arjo Atayde |
| 14 | Ramon Christopher | Bearwin Meily | Daiana Menezes | Archie Alemania |
| 15 | Karen Reyes | Bea Rose Santiago | Mary Jean Lastimosa | Jeric Raval |
| 16 | Rez Cortez | Maui Taylor of Viva Hot Babes | Vickie Rushton | Pooh |
| 17 | Markki Stroem | Teddy Corpuz of Rocksteddy | Jason Abalos | KC Montero |
| 18 | Niña Jose | Valerie Concepcion | Neil Perez | Frenchie Dy |
| 19 | Matt Evans | Young JV | Hyubs Azarcon | Melissa Ricks |
| 20 | Eric Nicolas | Bangs Garcia | Gio Alvarez | Paul Jake Castillo |

#### Legend

Names in bold are winners of ₱1,000,000.

## Text promos
### Kapamilya, Katext

On July 10, 2006, a text-messaging game was introduced as a new segment of the show for the viewers to participate and win cash prizes. In Katext, Deal or No Deal, there are 10 special briefcases with amounts starting from ₱5,000 to ₱50,000, one of which is randomly selected for play. After a briefcase is chosen, 2 briefcases are randomly opened, after which the Banker makes an offer to buy the suitcase in play. Viewers can text whether they want to "Deal", signifying that they accept the banker's offer, or "No Deal", meaning they will accept whatever amount is in the suitcase. In the next episode, the suitcase is opened to reveal the amount it contains. If the amount in the suitcase is lower than the offer, one winner will be selected from those who texted "Deal", with the Banker's offer as the prize. If the amount in the suitcase is higher than the offer, one winner will be selected from those who texted "No Deal" to take home the amount in the suitcase. The winner is chosen each day from those who texted via electronic raffle. The amounts are:
On November 13, 2006, a segment was made that was named: Kapamilya, Katext, Deal or No Deal. The range of the amounts inside the case still increased by ₱5,000 starting from ₱10,000, but the highest amount inside the case is ₱100,000. Same procedures still apply, but have been modified. On Monday, one briefcase and another has been chosen. The next day after the chosen briefcase has been opened, another briefcase is chosen, and the banker's offer is based on the briefcases already opened the previous day. This new process continues throughout the week. The amounts are:

### Ka-Text, Deal or No Deal

Along with the show's return, a new promo was launched, named after the first text promo Ka-text, Deal or No Deal, wherein home viewers could win half of either what the contestant has won or the contents of the chosen briefcase (i.e. ranging from ₱0.50 to ₱1,500,000). Viewers could text the contestant's possible final response of "Deal" or "No Deal." Texting stopped after the contestant made their final decision. The following day, a winner was chosen from those who texted; if the contestant's final decision was "No Deal," only those who text the same response would win. On the other hand, if the contestant said "Deal," all who texted would be considered, regardless of response; what the winner would receive depended on the response.
In the show's third season, the rules were modified. Viewer could text "Deal" if the accepted offer was larger than the contents of the chosen briefcase or "No Deal" if the briefcase contents is larger than the accepted offer or the Banker's final offer if the contestant decides to say "No Deal" all the way. The correct response would depend on the outcome of the game; only those who text the correct response are eligible for prizes: ₱20,000 for the daily winners or ₱200,000 for the monthly winner. The promo was relaunched later with the same daily prizes, but this time, a Nissan Navara was up for grabs as the grand prize.

### Unnamed text promo

In a third promotion, this time using the show's title, viewers were invited to guess which briefcase contained ₱3,000,000. Those who correctly guessed the said briefcase would win ₱25,000 plus a "nochebuena" package.

## Tulong sa Barangay

Prior to the start of the 4 million Edition, a commercial of the show was released where barangay captains were invited to join and play as studio contestants. The aim of Tulong sa Barangay is to provide help for the needs and developments of different barangays in the Philippines by allowing the barangay captains to play as studio contestants and whatever the barangay captain will get, it will be donated to the barangay funds. A different set of text messaging instructions are given for interested barangay captains. The first episode involving barangay captains began on February 6, 2007.

## Kapamilya, Deal or No Deal sa Cebu

On November 30 to December 1, 2007, the show finally made its first out-studio episodes at the parking lot of SM City Cebu. The stage made for the show was noticeably larger, having a larger stage and two large staircases where the models stood. The Banker would stand at the screen behind the staircases obscured by a red clouded background. He only appeared in front of his "helicopter" whenever he made his offer.
The episodes were shown from December 3 to 7 of the same year. One of the contestants happened to be the mayor of Toledo City, Cebu, who played as a regular contestant.

## Winners of at least ₱1,000,000

| No. | Episode air date | Contestant | Deal/No Deal | Amount won | Notes |
| 1 | August 7, 2006 | Edna Amarille | No Deal | ₱1,000,000 | Edna claimed that omens from her late daughter prompted her to defend her chosen briefcase (#7) all the way to the end. The other unopened amount was ₱10,000 and the banker's last offer was ₱499,000. Edna and her family's life story were later adapted into a Maalaala Mo Kaya episode. She is the first female and overall contestant to win a seven-digit prize on the Philippine version of Deal or No Deal, and the first contestant to win in a No Deal situation. |
| 2 | September 25, 2006 | Elsa Payumo | Deal | ₱1,127,000 | Elsa Payumo donated her winnings to the Buklod ng Pag-ibig Community to complete the roof of its building. She is the first contestant to win a seven-digit prize in a Deal situation on the Philippine version of Deal or No Deal. |
| 3 | December 29, 2006 | Terry Lim Cua | No Deal | ₱2,000,000 | Terry is the first male millionaire and the first contestant to win the ₱2,000,000 top prize. He is also coincidentally a bank customer service representative. The banker spoke to him over the phone and congratulated him while Kris Aquino asked for Cua's necklace and shared the closing announcement of Deal or No Deal with him in the episode. The final three unopened values were the three highest prizes (₱2,000,000, ₱1,000,000 and ₱500,000) and the final two briefcases contained the two highest amounts. The banker's last offer was ₱1,400,000. |
| 4 | February 19, 2007 | Robert Jaworski | Deal | ₱1,000,007 | Former senator and PBA player Robert Jaworski has the largest amount won by a solo celebrity player, although his briefcase contained ₱2,000,000. The amount of ₱1,000,007 was offered twice. In fact, some of the other offers either contain his former jersey number (7) or have its digits add up to it. |
| 5 | July 10, 2007 | Jennel Montero | No Deal | ₱1,000,000 | The last unopened briefcase contained ₱500,000, and the banker's last offer was ₱600,000. Jennel was the first millionaire of the second season, and the third ever person to win a seven-digit prize in a No Deal situation. |
| 6 | August 6, 2007 | Allen Paul Aguada | No Deal | ₱2,000,000 | The last two unopened amounts were the two highest prizes (₱2,000,000 and ₱3,000,000) at that point during the show's run. The banker's offer was ₱2,250,000, the highest overall in the show's history. Allen was still declared by Kris as "lucky" because his final position resulted after removing the last two small values still in play (₱5 and ₱150). According to Allen, his father was supposed to join, but urged him to join instead. The banker also spoke to him over the phone and congratulated him at the end of the episode. |
| 7 | September 5, 2007 | Jerhan Mama-O | No Deal | ₱2,000,000 | Jerhan is the first winner of at least ₱1,000,000 from Mindanao, specifically Marawi City, and the last person to win ₱2,000,000 as a solo player in the Philippine version of Deal or No Deal thus far. His choice of briefcase (#2) was purely by gut feel and while he did eliminate the two other seven-digit values in the first round, he firmly believed in the would-be contents of the briefcase to the end. As Jerhan is Muslim, the Banker's last offer was ₱999,999, which was based from the 99 names of God according to Islam. Jerhan also correctly predicted where the two other unopened values (₱1 and ₱250,000) were hidden; he eliminated the ₱1 briefcase before the Banker gave his final offer. |
| 8 | October 2, 2007 | Rene Lamprea | Deal | ₱1,250,000 | Although omens from his late younger brother compelled him to choose briefcase #5 (October 5 and the five-peso coin said to be from the late brother), the hare-lipped contestant decided to follow his wife's advice to take the offer. His chosen briefcase contained only ₱400 (with the other amount being ₱3,000,000); he was also the first regular contestant to play since the show's timeslot was moved to 6:00 PM; seven celebrities (two as a team) played before him, two of them accepting six-digit offers from the Banker. |
| 9 | October 16, 2007 | Melody Macol | No Deal | ₱1,000,000 | The Banker's final offer was ₱499,000, the unopened briefcase contained ₱250,000 (also the amount at which the house was pawned). Coincidentally, her chosen briefcase was Briefcase #9, the same numbered briefcase Kris chose when she played four days before and won only ₱50. |
| 10 | October 22, 2007 | Aiko Melendez | Deal | ₱1,000,000 | According to the actress and Quezon City 2nd District Councilor, her prize is for the benefit of several patients in the East Avenue Medical Center. Although her briefcase contained ₱3,000,000, the other unopened amount is ₱50,000. She is also the second celebrity player to win at least ₱1,000,000. |
| 11 | November 6, 2007 | Kim Atienza | No Deal | ₱1,000,000 | The Banker's final offer was ₱400,000, which according to him, was the life span in years of the quahog clam. The other unopened amount was ₱25,000. |
| 12 | December 12, 2007 | Maria Rosario Odabel | No Deal | ₱1,000,000 | The last unopened amount was ₱250,000. She kept all six-digit amounts and ₱1,000,000 after opening the last small amount (₱75). |
| 13 | November 3, 2008 | Anthony Solis | No Deal | ₱1,000,000 | He opened many amounts lower than ₱100,000 in the first two rounds, which continued until the third when he opened the ₱300,000. Even though he opened the ₱2,000,000 (not surprisingly held by model Charmel de Asis), his luck still continued that by the penultimate round, he opened the last small amount of ₱150. After he opened the ₱200,000, he was given the final offer of ₱490,000, which he refused. The last unopened amount was ₱100,000. He was the first millionaire of the third season. |
| 14 | November 17, 2008 | Rey Beltran | Deal | ₱1,100,000 | He opened the final low amount, ₱50, in the eight round, leaving the ₱200,000, ₱400,000, and ₱2,000,000 still in play. He was offered ₱780,000, which he refused. In the final round, the ₱400,000 was opened, and this amount offered by the Banker sufficed. His chosen briefcase contained ₱200,000. The reason for the non-exact amounts was because he was tithing some of his winnings for the Christian fellowships he was supporting. |
| 15 | November 25, 2008 | Aiko Melendez & Candy Pangilinan | No Deal | ₱1,000,000 | Playing as a team, the two actresses had a final offer of ₱345,001, which they refused. They incidentally picked one of the five briefcases that each contained ₱1,000,000. The last unopened briefcase contained ₱10. Their game was their second appearance in the show; each of their first games ended in bad deals, albeit taking home six- and seven-digit prizes (see above) respectively. The two were jointly declared as the 15th millionaire and the first team to win a seven-digit prize. Melendez remains the only person ever to win a seven-digit prize multiple times in the Philippine version of Deal or No Deal thus far. |
| 16 | December 1, 2008 | Jhaphet Flordeliza | No Deal | ₱1,000,000 | He was first offered ₱466,000 with ₱50 and two ₱1,000,000 briefcases still in play in the penultimate round, but refused. When the second to the last ₱1,000,000 was opened, the Banker lowered his offer to ₱150,000. Upon advise from his father, Jhaphet said "No Deal," and won the ₱1,000,000. He was the first and only regular contestant to become a millionaire for the 2008 Christmas Edition. |
| 17 | December 11, 2008 | Arnel Pineda | No Deal | ₱1,000,000 | He was the second ever internationally known celebrity to play in the game (after apl.de.ap less than a year before) and the fourth celebrity to win the million pesos. He won this amount even after opening the four other million-peso briefcases and refusing the final offer of ₱249,999. The last unopened briefcase contained ₱200. He was in the Philippines to spend his Christmas in his homeland while his band, the American band Journey, was taking a tour break. He is the third celebrity millionaire. |
| 18 | January 12, 2009 | Judy Ann Santos & Ryan Agoncillo | Deal | ₱1,000,030 | After the eighth round, with ₱4,000,000, ₱1,000,000, and ₱75 still in play, they were offered ₱1,150,000, but the Banker promised to increase the offer to ₱1,500,000 if their manager Alfie Lorenzo would join them; they both refused to both offers. After opening the ₱1,000,000 in the final round, they were offered this amount, which they accepted to play it safe after the loss of their final "safety net." Their chosen briefcase contained only ₱75. The additional ₱30 referenced the total of the prizes two previously in won each of their first appearances (Judy Ann won ₱25 and Ryan got only ₱5; both went No Deal). They intended to use their winnings for their campaign to have the movie Ploning included in the official nominee list for the Best Foreign Language Film in the 81st Oscar Awards. |
| 19 | January 28, 2009 | Maribuena Noche | Deal | ₱1,075,600 | Her game went so well that only her mother was brought out to cheer her on as based from experience relatives were known to reverse the luck of one's game. After the eighth round, when she eliminated ₱10, she was offered this amount with ₱1, ₱500,000, and ₱4,000,000 still in play. She accepted the offer upon the suggestion of her mother. Unbelievably, it turned out that her briefcase contained only ₱1 with a potential final offer of ₱275,600 after seeing that the potential final briefcase she would have opened contained ₱4,000,000 (unsurprisingly held by Charmel de Asis). The extra ₱75,600 was a reference to Maribuena's mother's medical bills. There were some coincidences during the 18th and 19th millionaire gameplays. The ₱4,000,000 was in briefcase #2, Ferleene held the last case to be opened, and The family/kapamilya was not allowed to go out to maintain the players' luck. |
| 20 | February 2, 2009 | Gerald Anderson & Jake Cuenca | No Deal | ₱2,000,000 | Initially having a bad game by having the ₱4,000,000 opened in the first round and revealing many six-digit prizes afterwards, they later had a game so good that they were given a final offer of ₱838,000, with the ₱2,000,000 and ₱75,000 still in play. They refused the offer and won the two million. Gerald and Jake, leading men of the show Tayong Dalawa, were the third pair of returning celebrities to win a seven-digit prize as a unit and the one with the largest winnings. Also, their separate first appearances were in team games with different partners: Gerald with Kim Chiu in the first season and Jake with Roxanne Guinoo in the second. Probably to prevent any misunderstanding, all of the companions brought in to cheer and help them were men. Ironically in the fourth season, Gerald Anderson reappeared only winning one peso. |
| 21 | February 16, 2009 | Christopher Viray | Deal | ₱1,600,000 | After eliminating the last low amount, ₱400, he was soon given large six- and seven-digit offers, starting with ₱750,000, and then ₱1,050,000, both of which he refused. After eliminating ₱500,000, he was offered this amount, with ₱4,000,000 and ₱75,000 still in play. Upon the advice of his companions, especially his elder brother (Robert Viray), he accepted the offer. However, despite the fact that his chosen briefcase contained the top prize of ₱4,000,000, he currently holds the distinction of winning the highest Banker's offer that has been accepted by a contestant in the show. He is the last contestant to win on the Kris Aquino-hosted era of the Philippine version of Deal or No Deal. |
| 22 | August 18, 2012 | Kean Cipriano & Enchong Dee | No Deal | ₱1,000,000 | The Banker's final offer was ₱420,000 and the other unopened amount was ₱10. They were the first millionaires of the fourth season, and the first contestants to do so in the Luis Manzano-hosted era of the Philippine version of Deal or No Deal. |
| 23 | December 29, 2012 | Janice de Belen | No Deal | ₱1,000,000 | The Banker's final offer was ₱563,855 and the other unopened amount was ₱25,000. |
| 24 | June 8, 2013 | Boy Abunda | Deal | ₱1,186,003 | According to him, he would have taken the risk saying No Deal but his priority was his chosen charity and therefore accepted the offer. His briefcase's amount was ₱2,000,000 and the other unopened amount was ₱5. |
| 25 | August 31, 2013 | Genelyn Sandaga | Deal | ₱1,123,000 | Her briefcase's amount was ₱2,000,000 and the other unopened amount was ₱25,000. |
| 26 | March 23, 2015 | Bearwin Meily | No Deal | ₱1,000,000 | The Banker's final offer was ₱614,000 and the other unopened amount was ₱100,000. He was the first millionaire of the fifth season. |
| 27 | April 17, 2015 | Ara Mina | No Deal | ₱1,000,000 | After eliminating the ₱500, she was given an offer of ₱407,000 which she refused. The last 3 lowest amounts were ₱100, ₱500,000, and ₱1,000,000. When she eliminated the ₱500,000, the offer went down to ₱355,000 which she refused. She was the second millionaire for the fifth season of the show. |
| 28 | August 14, 2015 | Bela Padilla & Joyce Bernal | No Deal | ₱1,000,000 | The Banker's final offer was ₱699,000 and the other unopened amount was ₱400,000. They were the third millionaires of the fifth season. |
| 29 | September 7, 2015 | Kaye Abad & Nikki Valdez | No Deal | ₱1,000,000 | The Banker's final offer was ₱510,000 and the other unopened amount was ₱50,000. They were the fourth millionaires of the fifth season. |
| 30 | January 8, 2016 | Janine Tugonon | No Deal | ₱1,000,000 | The Banker's final offer was ₱650,000 and the other unopened amount was ₱300,000. She was the fifth millionaire of the fifth season, the only contestant to win a seven-digit prize during the 2016 calendar year, and the last millionaire during the Luis Manzano-hosted era and overall in the Philippine version of Deal or No Deal thus far. |

## Statistics

* Largest amount won: ₱2,000,000 (December 29, 2006; August 6, 2007; September 5, 2007; and February 2, 2009, episodes)
* Highest potential offer: ₱2,250,000 (August 6, 2007 episode)
* Highest banker's offer accepted: ₱1,600,000 (February 16, 2009 episode)

## Parodies

* Toni Gonzaga of Gudtaym (a sitcom previously aired on the same network) hosted "Kapamilya Meal or No Meal," which was a parody of the show. Filipinos from low income brackets were invited to the studio to play for the meal they wish to eat. The contestants were literally not given dinner to eat before the game. In the pilot episode, the contestant won and got to eat tuyo (dried fish). The prizes were lechon (roasted pig) with ₱6,000, tinolang manok (stewed chicken soup) with ₱3,000, adobong daga (rat stewed with soy sauce), tuyo (dried fish) and asin (salt).
* Wazzup Wazzup of Studio 23 (owned by the same network) also came up with a parody dating segment titled "Kazupista, Feel or No Feel". There is also a similarly named segment of TV5's Lokomoko High named "Feel or No Feel," but this time involving underwear.
* Wow Maling Mali on ABC, hosted by Joey de Leon, impersonating Kris Aquino, made a spoof named "Kabarangay, Beer or No Beer", with some males as the crossdressing version of the (less than) 26K, and a go go dancing-Banker in a covered cage, offering beer in exchange with the briefcases.
* John En Shirley, a sitcom aired on the same network, featured an episode where one of the title characters, John H. Puruntong (portrayed by Philippine Comedy King Dolphy) played as a contestant of the game show. The episode was aired on September 16, 2006. John fought for his briefcase until the end, refusing the banker's offer of ₱101,000. His briefcase contained ₱200,000, while the other remaining briefcase contained ₱1.
* When the Commission on Elections opened the filing of candidacy for the midterm senatorial elections in the Philippines last January 15, 2007, several individuals applied for candidacy, even those that are considered nuisance candidates like a certain Daniel Magtira who introduced himself as Kris Aquino's husband. After two days, a certain Julieto Esmeralda Sr., who claims to be both a pastor and a businessman, filed his candidacy referring to himself as Mr. Deal signifying his aiming of building a culture of optimism to prevail among Filipinos. He was quoted on National TV saying "“I want people to know that the answer to everything is always ‘deal’, walang laban o bawi, always ‘deal’," referring to the Laban o Bawi segment of Eat Bulaga!.
* Noynoy Aquino, Kris Aquino's brother and a senatorial candidate for the 2007 Philippine Midterm Elections, released a "Deal or No Deal" inspired political advertisement for television. In the commercial, Kris recalled how strict Noynoy was as well as how hard he struggled to take care of the family as requested by their father Ninoy Aquino prior to their father's assassination. Kris even made a "Deal" pose and catchphrase in the last part of the commercial, signifying her way of convincing the voters to vote for him. Ironically, Noynoy's response to Kris in the ad was "Ayos, Game Na", inspired from the catchphrase of Kris Aquino's game show Pilipinas, Game KNB?. Noynoy won the senate race and landed on the 6th out of 12 slots.
* On the October 12, 2007 episode, McDonald's Philippines launched its advertisement featuring Kris Aquino playing "Meal or No Meal" over the counter with a McDonald's cashier. The McDonald's crew featured in the commercial were holding trays instead of briefcases containing the "value meals" that can be selected by patrons of the fast food chain. The restaurant chain also had a raffle promotion in which its winner eventually played in the show.
* In ABS-CBN special Poohkwang, the title of the game show segment is called Wow Wow Wheel or No Deal Ka Na Ba depicting the title of Wowowee, Wheel of Fortune, Kapamilya, Deal or No Deal and Pilipinas, Game KNB. However it was featured Kim Idol while Pooh and Pohkwang were portrayed as Rey and Marina respectively.

## Criticisms

* Philippine Daily Inquirer columnist Nestor U. Torre expressed disappointment on the show because it is not "all that spellbinding and empathetic" since the briefcase a contestant has chosen would keep it to the end (contrary to some versions which exchanging briefcases is allowed). Also, he pointed out that the format of the show limited Aquino's effectivity as a host.
* In his January 18, 2007 column, Nestor U. Torre expressed that the game show makes it so difficult for its players to win big because it's based on sheer luck, with a player's fate being sealed by the choice he makes of a particular briefcase to place his hopes on at the start of the game. He cited that another major factor that reduces players’ winnings is the “greed” motive that pushes contestants to reject already substantial deals from the show's resident “banker,” because they want to make even more money by pushing the game into the next round. However, Torre does recognize that subsequent contestants were the first to benefit from the game show's beefed-up top prize and will bring new excitement in everyone involved—the contestants, the studio audience, and the host. He mentioned that the move to double the game's pot sets the show apart from other game programs, many of which offer a couple of million pesos in potential top winnings. With its P4 million pot for the 2007 run of the first season, he pointed out that it is now the best game show to beat.
* The July 14, 2006 episode featuring psychic Rene Mariano became controversial when the host complimented Rene's abilities because the latter predicted the end of the career of Hero Angeles, Star Circle Quest grand champion, at Morning Girls with Kris and Korina (previously aired on the same network). Hero and his brother reacted at GMA Network's Startalk saying that the host's remarks were unnecessary and foul.

## World Tour U.S. episode

In April 2008, the U.S. version of Deal or No Deal filmed an episode from the studio of the Filipino version, as part of a series of "World Tour" episodes showcasting international entries in the franchise. The episode was conducted in a similar manner to the U.S. version of the format, featuring an American contestant and prizes in U.S. dollars. Kris Aquino joined U.S. host Howie Mandel as co-host. The episode premiered on NBC in the U.S. on May 5, 2008, and aired on ABS-CBN on June 22; although it was actually the last of the "World Tour" episodes to actually be filmed (the first was filmed from the Estonian version Võta või jäta), ABS-CBN business unit head Alou Almaden stated that Endemol USA "loved the episode so much" that it was aired first instead.
ABS-CBN's PR campaign for that event also earned the show a Philippine Quill Award of Merit in the same year.

## Reception

Kapamilya, Deal or No Deal has been consistently topping on its timeslot. Season 4 aired the show's highest-rated overall episode, aired on October 6, 2012 with Vice Ganda as the guest player and garnering a nationwide rating of 32.7%. This is, to date, the highest-rated episode for any game show on Philippine television.