# Ablume

Ablume (Korean: 어블룸; RR: Eobeullum; stylized in all lowercase) is an upcoming South Korean girl group formed by entertainment agency Massive E&C. The group is composed of three members: Saena, Aran, and Sio.
The three-piece ensemble were formerly part of the girl group Fifty Fifty. They debuted in November 2022, but subsequently left the group due to a series of legal disputes and allegations with their former record label Attrakt.

## Name

The group name originally comes from the German word blume meaning flower, which often symbolizes both personal growth and blossoming. The trio explained the name to find their charm and potential while creating "vibrant [and] diverse music".

## History
### 2022–2023: Legal disputes with Attrakt

Saena, Aran, and Sio were previously members of South Korean girl group Fifty Fifty since November 2022, where they gained popularity for their viral bubblegum song "Cupid" (2023).
The group soon filed an injunction to suspend their exclusive contracts with record label Attrakt on June 19, citing a lack of financial transparency, failure to fulfill contractual obligations, and medical negligence. The injunction application was without merit and dismissed it in its entirety on August 28, from Seoul Central District Court, stating that the plaintiffs failed to sufficiently explain their reasons for filing a contract injunction and difficult to view the materials they submitted as evidence for the breakdown of trust between the two parties. Two days later, the group filed to appeal this decision.
Keena eventually withdrew her appeal against the record label on October 16, stating she lost faith in their former manager who proposed the injunction, Ahn Sung-il, and regretted that she did not contact Attrakt before starting legal procedures. Afterwards, the former agency terminated their exclusive contracts for breach of contract on October 19. Their appeal was rejected from court on October 24. Attrakt immediately filed a civil lawsuit on December 19, against the former members, their parents, and two executives of production company The Givers: Sung-il and Baek Jin-sil.

### 2024–present: Reintroduced as Ablume

Saena, Aran, and Sio announced they had signed an exclusive contract with Massive E&C on August 12, 2024. Two months later, the trio reintroduced themselves as Ablume throughout social media on October 15.
This caused the Korea Management Federation (KMF) to condemn the trio for its accused attempts in tampering with their former record label, and attempting to resume their entertainment activities. Henceforth, the Korea Music Content Association (KMCA) called out a boycott and considering excluding the group from appearing on any record charts or award ceremonies on December 13, against girl groups Ablume and NewJeans. International fans criticized the record chart for targeting them instead of addressing their systemic issues. Ablume spent their final month on producing music videos, photoshoots, and uploading choreograph content online in Los Angeles, United States. Shortly after, the trio covered "Text Me Merry Christmas" (2014) by American a cappella group Straight No Chaser, throughout social media on December 19.
   Our company fully supported this, and after much thought, we decided to reach out to [Sung-il], someone who understands us better than anyone and has helped us create some of our most meaningful work.
Massive E&C later announced on February 26, 2025, that the members' former manager Ahn Sung-il would be joining them to produce their upcoming debut album, set to be released in the first half of the year at the earliest. This was upon the request of Ablume during the process of discussing their future activities.

## Members

* Saena (새나)
* Aran (아란)
* Sio (시오)