# Big 12 Conference

The Big 12 Conference is a collegiate athletic conference in the United States. It consists of 16 full-member universities (3 private universities and 13 public universities) in the states of Arizona, Colorado, Florida, Iowa, Kansas, Ohio, Oklahoma, Texas, Utah, and West Virginia. It is headquartered in Irving, Texas.
The Big 12 is a member of the Division I of the National Collegiate Athletic Association (NCAA) for all sports. Its football teams compete in the Football Bowl Subdivision (FBS; formerly Division I-A), the higher of two levels of NCAA Division I football competition.
The Big 12 is one of the Power Four conferences, the four highest-earning and most historically successful FBS football conferences. Power Four conferences are guaranteed at least one bid to a New Year's Six bowl game and have been granted exemptions from certain NCAA rules.
The Big 12 is a 501(c)(3) nonprofit organization. Brett Yormark became the commissioner on August 1, 2022.
The Big 12 was founded in February 1994. All eight members of the former Big Eight Conference joined with half the members of the former Southwest Conference (Baylor, Texas, Texas A&M, and Texas Tech) to form the conference, with play beginning in 1996.
BYU, Cincinnati, Houston, and UCF joined the conference for the 2023–2024 season. The next season Arizona, Arizona State, Colorado, and Utah joined the conference and Texas and Oklahoma left as part of a more extensive NCAA conference realignment.

## Member universities
### Full members

| Institution | Location | Founded | Joined | Type | Enrollment (fall 2023) | Endowment (billions – FY24) | Nickname |
| University of Arizona | Tucson, Arizona | 1885 | 2024 | Public | 53,001 | $1.387 | Wildcats |
| Arizona State University | Tempe, Arizona | 1885 | 2024 | Public | 79,593 | $1.592 | Sun Devils |
| Baylor University | Waco, Texas | 1845 | 1996 | Private (Baptist) | 20,824 | $2.094 | Bears |
| Brigham Young University | Provo, Utah | 1875 | 2023 | Private (LDS) | 35,074 | $3.080 | Cougars |
| University of Central Florida | Orlando, Florida | 1963 | 2023 | Public | 69,233 | $0.255 | Knights |
| University of Cincinnati | Cincinnati, Ohio | 1819 | 2023 | Public | 43,338 | $2.016 | Bearcats |
| University of Colorado Boulder | Boulder, Colorado | 1876 | 1996, 2024 | Public | 41,432 | $2.245 (system-wide) | Buffaloes |
| University of Houston | Houston, Texas | 1927 | 2023 | Public | 46,676 | $1.113 (system-wide) | Cougars |
| Iowa State University | Ames, Iowa | 1858 | 1996 | Public | 30,177 | $1.717 | Cyclones |
| University of Kansas | Lawrence, Kansas | 1865 | 1996 | Public | 28,406 | $2.525 | Jayhawks |
| Kansas State University | Manhattan, Kansas | 1863 | 1996 | Public | 19,745 | $0.849 | Wildcats |
| Oklahoma State University | Stillwater, Oklahoma | 1890 | 1996 | Public | 26,043 | $1.482 (system-wide) | Cowboys / Cowgirls |
| Texas Christian University | Fort Worth, Texas | 1873 | 2012 | Private (DOC) | 12,785 | $2.676 | Horned Frogs |
| Texas Tech University | Lubbock, Texas | 1923 | 1996 | Public | 40,773 | $2.904 (system-wide) | Red Raiders |
| University of Utah | Salt Lake City, Utah | 1850 | 2024 | Public | 35,260 | $1.860 | Utes |
| West Virginia University | Morgantown, West Virginia | 1867 | 2012 | Public | 24,200 | $0.865 | Mountaineers |

#### Notes

* ↑ Tempe hosts the main campus and university administration. ASU has three other physical campuses in the Phoenix area.
* ↑ Total on-campus enrollment is reported. Enrollment at the main Tempe campus is 57,144, and total enrollment including online students is 145,655.
* ↑ The UCF campus has an Orlando mailing address but is entirely located in unincorporated Orange County, Florida
* ↑ Colorado was a founding member of the Big 12 in 1996. In 2011, they left to join the Pac-12 Conference and rejoined the Big 12 as a full member in 2024

### Affiliate members

| Institution | City | State | Founded | Joined | Type | Enrollment (fall 2023) | Nickname | Big 12 sport | Primary conference |
| United States Air Force Academy | USAF Academy | Colorado | 1954 | 2015 | Military academy | 4,124 | Falcons | Wrestling | Mountain West |
| California Baptist University | Riverside | California | 1950 | 2022 | Private | 11,407 | Lancers | Wrestling | WAC |
| University of Denver | Denver | Colorado | 1864 | 2015 | Private | 13,387 | Pioneers | Women's gymnastics | Summit |
| University of Florida | Gainesville | Florida | 1853 | 2024 | Public | 54,814 | Gators | Women's lacrosse | SEC |
| California State University, Fresno | Fresno | California | 1911 | 2019 | Public | 23,986 | Bulldogs | Equestrian | Mountain West (Pac-12 in 2026) |
| University of Missouri | Columbia | Missouri | 1839 | 2021 | Public | 31,013 | Tigers | Wrestling | SEC |
| University of Northern Colorado | Greeley | Colorado | 1889 | 2015 | Public | 9,067 | Bears | Wrestling | Big Sky |
| University of Northern Iowa | Cedar Falls | Iowa | 1876 | 2017 | Public | 9,013 | Panthers | Wrestling | Missouri Valley |
| North Dakota State University | Fargo | North Dakota | 1890 | 2015 | Public | 11,952 | Bison | Wrestling | Summit |
| University of Oklahoma | Norman | Oklahoma | 1890 | 2024 | Public | 29,145 | Sooners | Wrestling | SEC |
| Old Dominion University | Norfolk | Virginia | 1930 | 2024 | Public | 22,541 | Monarchs | Women's rowing | Sun Belt |
| San Diego State University | San Diego | California | 1897 | 2024 | Public | 39,241 | Aztecs | Women's lacrosse | Mountain West (Pac-12 in 2026) |
| South Dakota State University | Brookings | South Dakota | 1881 | 2015 | Public | 11,498 | Jackrabbits | Wrestling | Summit |
| University of Tulsa | Tulsa | Oklahoma | 1894 | 2024 | Private | 3,559 | Golden Hurricane | Women's rowing | American |
| University of California, Davis | Davis | California | 1908 | 2024 | Public | 39,707 | Aggies | Women's lacrosse | Big West (Mountain West in 2026) |
| Utah Valley University | Orem | Utah | 1941 | 2015 | Public | 44,651 | Wolverines | Wrestling | WAC |
| University of Wyoming | Laramie | Wyoming | 1886 | 2015 | Public | 10,913 | Cowboys | Wrestling | Mountain West |

#### Notes

* ↑ Reflects the calendar year in which the school joined, which for spring sports is the year before the first season of competition.
* ↑ Virtually all of the Air Force Academy grounds, including the cadet area and all athletic facilities, are outside the city limits of Colorado Springs. The US Postal Service considers the Academy to be its own entity, and the US Census Bureau considers it to be the census-designated place of Air Force Academy, Colorado.
* ↑ Missouri was a full Big 12 member from the conference's formation in 1996 until leaving for the SEC in 2012.
* ↑ Oklahoma was a full Big 12 member from the conference's formation in 1996 until leaving for the SEC in 2024.
* ↑ Old Dominion was previously a women's rowing affiliate of the Big 12 from 2014 until 2018.
* On July 29, 2015, the Big 12 announced it would add the six former members of the Western Wrestling Conference—Air Force, Northern Colorado, North Dakota State, South Dakota State, Utah Valley, and Wyoming—as affiliate members for wrestling, plus Denver as an affiliate member for women's gymnastics, all effective with the 2015–16 academic year.
* On July 5, 2017, the Big 12 added Fresno State and Northern Iowa as wrestling affiliates.
* On May 2, 2019, the Big 12 added Fresno State as an equestrian affiliate. Fresno State would drop wrestling in 2021, but remains an equestrian affiliate.
* In 2021, the Big 12 added former full member Missouri as a wrestling affiliate.

### Former full members

| Institution | City | State | Founded | Joined | Left | Type | Nickname | Current conference |
| University of Missouri | Columbia | MO | 1839 | 1996 | 2012 | Public | Tigers | SEC |
| University of Nebraska–Lincoln | Lincoln | NE | 1869 | 1996 | 2011 | Public | Cornhuskers | Big Ten |
| University of Oklahoma | Norman | OK | 1890 | 1996 | 2024 | Public | Sooners | SEC |
| University of Texas at Austin | Austin | TX | 1883 | 1996 | 2024 | Public | Longhorns | SEC |
| Texas A&M University | College Station | TX | 1876 | 1996 | 2012 | Public | Aggies | SEC |

#### Notes

* ↑ Missouri returned to the Big 12 as a wrestling-only member effective the 2021–22 school year.
* ↑ Oklahoma remained in the Big 12 as a wrestling-only member after otherwise joining the Southeastern Conference.

### Former affiliate members

| Institution | City | State | Founded | Joined | Left | Type | Nickname | Big 12 sport(s) | Current primary conference | Current conference in former Big 12 sport(s) |
| University of Alabama | Tuscaloosa | Alabama | 1831 | 2014 | 2024 | Public | Crimson Tide | Women's rowing | SEC | SEC |
| California State University, Fresno | Fresno | California | 1911 | 2017 | 2021 | Public | Bulldogs | Wrestling | Mountain West (Pac-12 in 2026) | N/A (dropped wrestling) |
| University of Tennessee | Knoxville | Tennessee | 1794 | 2014 | 2024 | Public | Volunteers | Women's rowing | SEC | SEC |

#### Notes

* ↑ Affiliation in former Big 12 sport(s); does not necessarily match primary affiliation.
* ↑ Fresno State remains in the Big 12 as an affiliate member in equestrian.

### Membership timeline

Full members Other Conference Other Conference Affiliate member (other sport) Founding members from Big 8 Conference Founding members from Southwest Conference

#### Earlier Membership timelines

Click here for the Big Eight Conference Timeline which predates the Big 12 timeline for founding members:
* Colorado
* Iowa State
* Kansas
* Kansas State
* Missouri
* Nebraska
* Oklahoma
* Oklahoma State
Click here for the Southwest Conference Timeline which predates the Big 12 timeline for founding members:
* Baylor
* Texas
* Texas A&M
* Texas Tech
Current members with the longest continuous association with the Big Eight Conference / Southwest Conference / Big 12 Conference.
| Institution | Started Current Association In | Continuous Years | Note |
| Kansas | 1907 | 118 | |
| Iowa State | 1908 | 117 | |
| Kansas State | 1913 | 112 | |
| Baylor | 1915 | 110 | |
| Texas Tech | 1956 | 69 | |
| Oklahoma State | 1958 | 67 | Previously: 10 years in the Southwest Conference (1914–1924); 3 years in the MVIAA (1924–1927) |
| TCU | 2012 | 13 | Previously: 73 years in the Southwest Conference (1923–1996) |
| West Virginia | 2012 | 13 | |
| BYU | 2023 | 2 | |
| UCF | 2023 | 2 | |
| Cincinnati | 2023 | 2 | |
| Houston | 2023 | 2 | Previously: 20 years in the Southwest Conference (1976–1996) |
| Arizona | 2024 | 1 | |
| Arizona State | 2024 | 1 | |
| Utah | 2024 | 1 | |
| Colorado | 2024 | 1 | Previously: 49 years in the Big Eight Conference (1947–1996) and 15 years in the Big 12 Conference (1996–2011) |

## Sports

The Big 12 Conference sponsors championship competition in 10 men's and 15 women's NCAA sanctioned sports.
Teams in Big 12 Conference competition :
| Sport | Men's | Women's |
| Baseball | 14 | – |
| Basketball | 16 | 16 |
| Beach volleyball | – | 4 |
| Cross country | 13 | 16 |
| Equestrian | – | 4 |
| Football | 16 | – |
| Golf | 16 | 14 |
| Gymnastics | – | 7 |
| Lacrosse | – | 6 |
| Rowing | – | 6 |
| Soccer | – | 16 |
| Softball | – | 11 |
| Swimming & Diving | 7 | 10 |
| Tennis | 9 | 16 |
| Track and Field (Indoor) | 13 | 16 |
| Track and Field (Outdoor) | 13 | 16 |
| Volleyball | – | 15 |
| Wrestling | 14 | – |

### Current champions

Source:
| Season | Sport | Men's champion | Women's champion |
| Fall 2024 | Cross Country | BYU | BYU |
| Fall 2024 | Football | Arizona State | – |
| Fall 2024 | Soccer | – | Kansas |
| Fall 2024 | Volleyball | – | Arizona State |
| Winter 2024–25 | Basketball | Houston | TCU |
| Winter 2024–25 | Equestrian | – | |
| Winter 2024–25 | Gymnastics | – | |
| Winter 2024–25 | Indoor Track & Field | Texas Tech | Texas Tech |
| Winter 2024–25 | Swimming & Diving | Arizona State | Arizona State |
| Winter 2024–25 | Wrestling | Oklahoma State | – |
| Spring 2025 | Baseball | | – |
| Spring 2025 | Beach Volleyball | – | |
| Spring 2025 | Lacrosse | | |
| Spring 2025 | Golf | | |
| Spring 2025 | Outdoor Track & Field | | |
| Spring 2025 | Rowing | – | |
| Spring 2025 | Softball | – | |
| Spring 2025 | Tennis | | |

### Men's sponsored sports by university

Below are the men's sports sponsored by each member institution.
The only men's sports with full participation by the entire conference are basketball, football, and golf. Swimming and diving has the lowest participation with only seven universities fielding a team.
The Big 12 fields 14 teams for wrestling. Before the conference's 2023 expansion, it had the most competing schools of any Big 12 sport, with 13 members at that time. The 2022–23 and 2024–25 wrestling lineups both included only 4 full conference members; all remaining wrestling schools were affiliate members (listed as a footnote at the bottom of the table).
| University | Baseball | Basketball | Cross Country | Football | Golf | Swimming & Diving | Tennis | Track & Field Indoor | Track & Field Outdoor | Wrestling | Total Big 12 Sports |
| Arizona | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | No | 9 |
| Arizona State | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | 10 |
| Baylor | Yes | Yes | Yes | Yes | Yes | No | Yes | Yes | Yes | No | 8 |
| BYU | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | No | 9 |
| Cincinnati | Yes | Yes | Yes | Yes | Yes | Yes | No | Yes | Yes | No | 8 |
| Colorado | No | Yes | Yes | Yes | Yes | No | No | Yes | Yes | No | 6 |
| Houston | Yes | Yes | Yes | Yes | Yes | No | No | Yes | Yes | No | 7 |
| Iowa State | No | Yes | Yes | Yes | Yes | No | No | Yes | Yes | Yes | 7 |
| Kansas | Yes | Yes | Yes | Yes | Yes | No | No | Yes | Yes | No | 7 |
| Kansas State | Yes | Yes | Yes | Yes | Yes | No | No | Yes | Yes | No | 7 |
| Oklahoma State | Yes | Yes | Yes | Yes | Yes | No | Yes | Yes | Yes | Yes | 9 |
| TCU | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | No | 9 |
| Texas Tech | Yes | Yes | Yes | Yes | Yes | No | Yes | Yes | Yes | No | 8 |
| UCF | Yes | Yes | No | Yes | Yes | No | Yes | No | No | No | 5 |
| Utah | Yes | Yes | No | Yes | Yes | Yes | Yes | No | No | No | 5 |
| West Virginia | Yes | Yes | No | Yes | Yes | Yes | No | No | No | Yes | 6 |
| Current totals | 14 | 16 | 13 | 16 | 16 | 7 | 9 | 13 | 13 | 4+10 | |
* ↑ Affiliate members Air Force, California Baptist, Missouri, North Dakota State, Northern Colorado, Northern Iowa, Oklahoma, South Dakota State, Utah Valley, and Wyoming.
Men's (and Coed – see Rifle) varsity sports not sponsored by the Big 12 Conference which are played by Big 12 universities:
Schools Participating in Men's Non-Sponsored Sports :
| University | Ice Hockey | Lacrosse | Rifle | Skiing | Soccer | Volleyball |
| Arizona State | NCHC | No | No | No | No | No |
| BYU | No | No | No | No | No | MPSF |
| Colorado | No | No | No | RMISA | No | No |
| TCU | No | No | PRC | No | No | No |
| UCF | No | No | No | No | SBC | No |
| Utah | No | ASUN | No | RMISA | No | No |
| West Virginia | No | No | GARC | No | SBC | No |
* ↑ Rifle is often categorized as a men's sport because the NCAA bylaws that establish scholarship limits for each sport list rifle as a men's sport. Nonetheless, it is an open coed sport in NCAA college athletics, with men's, women's, and coed teams in all NCAA divisions competing against each other. TCU and West Virginia both field coed teams. Through 2017, West Virginia with 19 national titles and TCU with two, together have won over half of the NCAA titles awarded since the inaugural NCAA championship in 1980. West Virginia also won four pre-NCAA national titles.

### Women's sponsored sports by university

Below are the women's sports sponsored by each member institution.
The only women's sports with full participation by the entire conference are basketball, cross country, soccer, tennis, indoor track and outdoor track. Oklahoma State is the only member that does not sponsor volleyball, and only Utah and West Virginia do not sponsor golf.
Beach volleyball (4 full members) and equestrian (3 full members, 1 affiliate) have the lowest participation, each with 4 total members. Lacrosse (3 full members, 3 affiliates) and rowing (4 full members, 2 affiliates) follow with 6 total members. The affiliate members are listed as footnotes at the bottom of the table, beneath their respective sport.
Full Members :
| University | Basketball | Beach Volleyball | Cross Country | Equestrian | Golf | Gymnastics | Lacrosse | Rowing | Soccer | Softball | Swimming & Diving | Tennis | Track & Field Indoor | Track & Field Outdoor | Volleyball | Total Big 12 Sports |
| Arizona | Yes | Yes | Yes | No | Yes | Yes | No | No | Yes | Yes | Yes | Yes | Yes | Yes | Yes | 11 |
| Arizona State | Yes | Yes | Yes | No | Yes | Yes | Yes | No | Yes | Yes | Yes | Yes | Yes | Yes | Yes | 13 |
| Baylor | Yes | No | Yes | Yes | Yes | No | No | No | Yes | Yes | No | Yes | Yes | Yes | Yes | 10 |
| BYU | Yes | No | Yes | No | Yes | Yes | No | No | Yes | Yes | Yes | Yes | Yes | Yes | Yes | 11 |
| Cincinnati | Yes | No | Yes | No | Yes | No | Yes | No | Yes | No | Yes | Yes | Yes | Yes | Yes | 10 |
| Colorado | Yes | No | Yes | No | Yes | No | Yes | No | Yes | No | No | Yes | Yes | Yes | Yes | 10 |
| Houston | Yes | No | Yes | No | Yes | No | No | No | Yes | Yes | Yes | Yes | Yes | Yes | Yes | 10 |
| Iowa State | Yes | No | Yes | No | Yes | Yes | No | No | Yes | Yes | Yes | Yes | Yes | Yes | Yes | 11 |
| Kansas | Yes | No | Yes | No | Yes | No | No | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | 11 |
| Kansas State | Yes | No | Yes | No | Yes | No | No | Yes | Yes | No | No | Yes | Yes | Yes | Yes | 9 |
| Oklahoma State | Yes | No | Yes | Yes | Yes | No | No | No | Yes | Yes | No | Yes | Yes | Yes | No | 9 |
| TCU | Yes | Yes | Yes | Yes | Yes | No | No | No | Yes | No | Yes | Yes | Yes | Yes | Yes | 11 |
| Texas Tech | Yes | No | Yes | No | Yes | No | No | No | Yes | Yes | No | Yes | Yes | Yes | Yes | 9 |
| UCF | Yes | No | Yes | No | Yes | No | No | Yes | Yes | Yes | No | Yes | Yes | Yes | Yes | 10 |
| Utah | Yes | Yes | Yes | No | No | Yes | No | No | Yes | Yes | Yes | Yes | Yes | Yes | Yes | 10 |
| West Virginia | Yes | No | Yes | No | No | Yes | No | Yes | Yes | No | Yes | Yes | Yes | Yes | Yes | 10 |
| Current totals | 16 | 4 | 16 | 3+1 | 14 | 6+1 | 3+3 | 4+2 | 16 | 11 | 10 | 16 | 16 | 16 | 15 | |
* ↑ Affiliate member Fresno State.
* ↑ Affiliate member Denver.
* ↑ Affiliate members Florida, San Diego State, and UC Davis.
* ↑ Affiliate members Old Dominion and Tulsa.
Women's (and co-educational – see Rifle) varsity sports not sponsored by the Big 12 Conference which are played by Big 12 universities:
Schools Participating in Women's Non-Sponsored Sports :
| University | Acrobatics & tumbling | Rifle | Skiing | Triathlon | Water Polo |
| Arizona | No | No | No | Yes | No |
| Arizona State | No | No | No | Yes | MPSF |
| Baylor | NCATA | No | No | No | No |
| Colorado | No | No | RMISA | No | No |
| TCU | No | PRC | No | Yes | No |
| Utah | No | No | RMISA | No | No |
| West Virginia | No | GARC | No | No | No |
* 1 2 Part of the NCAA Emerging Sports for Women program.
* ↑ Rifle is often categorized as a men's sport because the NCAA bylaws that establish scholarship limits for each sport list rifle as a men's sport. Nonetheless, it is an open coed sport in NCAA college athletics, with men's, women's, and coed teams in all NCAA divisions competing against each other. TCU and West Virginia both field coed teams. Through 2018, West Virginia with 19 national titles and TCU with two, together have won over half of the NCAA titles awarded since the inaugural NCAA championship in 1980. West Virginia also won four pre-NCAA national titles.
* In addition to the above, UCF lists its coeducational cheerleading and all-female dance teams as varsity teams on its official athletic website.

## History

The Big 12 Conference was founded in February 1994. All eight members of the former Big Eight Conference joined with half the members of the former Southwest Conference (Texas, Texas A&M, Baylor and Texas Tech) to form the conference, with play beginning in 1996.
The Big 12 does not claim the Big Eight's history as its own, even though it was essentially the Big Eight plus four of the Texas universities.
The Big 12 began athletic play in fall 1996, with the Texas Tech vs. Kansas State football game being the first-ever sports event staged by the conference.
From its formation until 2011, its 12 members competed in two divisions in most sports. The two Oklahoma universities and the four Texas universities formed the South Division, while the other six universities of the former Big Eight formed the North Division.
Between 2011 and 2012 four charter members left the conference:
* Colorado
* Missouri
* Nebraska
* Texas A&M
In 2012, two universities joined the conference:
* TCU
* West Virginia
On July 26, 2021, Oklahoma and Texas notified the Big 12 Conference that the two universities did not wish to extend their grant of television rights beyond the 2024–25 athletic year. On July 27, 2021, Oklahoma and Texas sent a joint letter to the Southeastern Conference requesting an invitation for membership beginning July 1, 2025. On July 29, 2021, the 14 presidents and chancellors of SEC member universities voted unanimously to invite Oklahoma and Texas to join the SEC. The following day, the Texas Board of Regents and Oklahoma Board of Regents each accepted the invitation to join the SEC from July 1, 2025.
On September 10, 2021, the Big 12 announced that invitations had been extended to and accepted by BYU (a football independent and member of the non-football West Coast Conference) and three members of the American Athletic Conference in Cincinnati, UCF, and Houston. These moves, combined with the impending departure of Oklahoma and Texas, would once again increase the Big 12's membership to twelve schools. All four schools began competing in Big 12 athletics beginning in summer of 2023. BYU had initially announced that it would join in 2023, and Houston indicated it could do so as well. On June 10, 2022, The American and its three departing members announced a buyout agreement that allowed those schools to join the Big 12 in 2023.
On February 9, 2023, Oklahoma and Texas announced they had reached a settlement with the conference that allowed them to join the SEC on July 1, 2024.
On July 27, 2023, Colorado, a former member of the Big 12, announced it would rejoin the conference from the Pac-12 beginning in the 2024–25 academic year. The following week, Arizona, Arizona State, and Utah announced they would leave the Pac-12 for the Big 12, also effective for the 2024–25 academic year.

## Distinctive elements
### Population base and markets

The largest media markets represented by the Big 12 are, ranked nationally:
* Dallas-Fort Worth (5th)
* Houston (6th)
* Phoenix (11th)
* Orlando (16th)
* Denver (17th)
* Salt Lake City (27th)
* San Antonio (31st)
* Kansas City (34th)
* Cincinnati (37th)
* Oklahoma City (47th)
* Tulsa (62nd)
* Tucson (65th)
* Des Moines (67th)
* Wichita (72nd)
Although West Virginia University is based out of Morgantown, West Virginia (officially part of the Pittsburgh (26th) media market), the TV market encompasses the majority of West Virginia's TV viewership and also reaches well into Western Pennsylvania.
Kansas State University is in Manhattan, Kansas, which is part of the Topeka, Kansas media market, but it is close to the Wichita market, which encompasses two-thirds of the state (stretching to the border with Colorado), including the cities of Dodge City, Garden City, Hutchinson and Salina.
While the University of Kansas is in Lawrence, Kansas, it has close proximity to the Kansas City television market, increasing the base into western Missouri.
| State | Population | Universities |
| Arizona | 7,431,344 | * University of Arizona * Arizona State University |
| Colorado | 5,773,714 | * University of Colorado Boulder |
| Florida | 22,610,726 | * University of Central Florida |
| Iowa | 3,207,004 | * Iowa State University |
| Kansas | 2,940,546 | * University of Kansas * Kansas State University |
| Ohio | 11,785,935 | * University of Cincinnati |
| Oklahoma | 4,053,824 | * Oklahoma State University |
| Texas | 30,503,301 | * Baylor University * University of Houston * Texas Christian University * Texas Tech University |
| Utah | 3,417,734 | * Brigham Young University * University of Utah |
| West Virginia | 1,770,071 | * West Virginia University |
| Total | 93,494,199 | |

### Grant of Rights

Member universities granted their first and second tier sports media rights to the conference for the length of their current TV deals. The Grant of Rights (GOR) deal with the leagues' TV contracts ensures that "if a Big 12 school leaves for another league in the next 13 years, that school's media rights, including revenue, would remain with the Big 12 and not its new conference".
GOR is seen by league members as a "foundation of stability" and allowed the Big 12 to be "positioned with one of the best media rights arrangements in collegiate sports, providing the conference and its members unprecedented revenue growth, and sports programming over two networks." All members agreed to the GOR and later agreed to extend the initial 6-year deal to 13 years to correspond to the length of their TV contracts.
Prior to this agreement, the Big Ten and Pac-12 also had similar GOR agreements. The Big 12 subsequently assisted the ACC in drafting its GOR agreement. Three of the four major conferences now have such agreements, with the SEC the only exception.

### Tier 3 events

The Big 12 is the only major conference that allows members to monetize TV rights for tier 3 events in football and men's basketball. This allows individual Big 12 member institutions to create tier 3 deals that include TV rights for one home football game and four home men's basketball games per season. Tier 3 rights exist for other sports as well, but these are not unique to the Big 12. The unique arrangement potentially allows Big 12 members to remain some of college sports' highest revenue earners. Other conferences' cable deals are subject to value reductions based on how people acquire cable programming; Big 12 universities' tier 3 deals are exempt. Texas alone earned more than $150 million of that total from their Longhorn Network before it was shut down with its move to the SEC.
As of 2022, all of the Big 12's tier 3 rights are held by ESPN; it bought the tier 3 rights to most Big 12 teams (besides Oklahoma) in 2019, moving the events exclusively to ESPN+. The Oklahoma Sooners retained an agreement with Bally Sports Oklahoma (which distributed its football game via pay-per-view) until 2022, when it also sold its rights to ESPN+. Prior to its departure to the SEC, ESPN also ran a dedicated cable network for the Texas Longhorns known as Longhorn Network, as a joint venture between the university and Learfield.

### Business partnerships and innovation

The Big 12 has a sponsorship rights partnership with Learfield IMG College. The Big 12 announced on September 9, 2022, that it appointed WME Sports and IMG Media, Endeavor companies, to facilitate its global content and commercial strategy. Commissioner Brett Yormark stated "We have aligned with a best-in-class team to build a best-in-class business strategy for the Conference". November 14, 2022 Big 12 formed a comprehensive business advisor board composed of over three dozen entrepreneurial icons and respective industry leaders. From the likes of Monte Lipman the Founder/CEO Republic Records, Steve Stoute Founder/CEO UnitedMasters & Translation, Mark Shapiro President of Endeavor, Gary Vaynerchuk’s VaynerMedia, singer Garth Brooks, NBA legend Jason Kidd, Keith Sheldon President of Entertainment for Hard Rock Cafe International, and Ross Levinsohn Chairman and CEO - The Arena Group & Sports Illustrated.
The Big 12 partnered with creative agency Translation to help build a more contemporary audience and brand. Soon after Big 12 Conference made a deal with A Bathing Ape (BAPE) for Championship games. The Conference and BAPE worked together to create limited-edition clothing and a camouflaged Big 12 logo throughout the stadium, arena, and uniforms.
The Big 12 has 11 official corporate partners: Allstate, Children’s Health, Dr Pepper, Gatorade, Grand Caliber, Old Trapper, On Location, Phillips 66, Sonic Hard Seltzer, Sprouts Farmers Market, and Tickets For Less. There are dozens of other companies engaged as sponsors of the conference.

#### Conference Pro Day

On March 15, 2023, before the NFL Draft, the Big 12 announced the first of its kind across all college conferences, being a conference-wide Pro Day. Instead of schools hosting separate pro days for their football players, there will be only one conference-wide scouting event before the 2024 NFL draft. The event will be held at the Dallas Cowboys training complex, Ford Center at The Star. What essentially would be a conference version of the NFL combine, the Pro Day would be televised on NFL Network.

#### Hoops in the Park

In March, the Big 12 Conference announced a partnership with the legendary Rucker Park for a community engagement event. In June the event was officially announced as "Big 12 Hoops in the Park", to host men's and women's summer exhibition games. Throughout the event, the Big 12 is also preparing a number of entertainment activities and community engagements. The activities include youth clinics, meet-and-greets, live music, and food.

#### Mexico

Early June 2023, the "Big 12 Mexico" was announced, which will include men's and women's soccer, baseball, basketball, and football games and an international media rights strategy. The Big 12 Mexico will debut in December 2024 with men's and women's basketball games between Kansas and Houston at the Arena CDMX in Mexico City. The Big 12 will also consider hosting a football bowl game in Monterrey beginning in 2026. This would be the first-ever bowl game in Mexico.

## Conference annual revenue distribution

| Year | Total distributed | Annual increase | Average per university$^a$ |
| 1997 | $53.6 million | – | $4.5 million |
| 1998 | $58 million | 8.2% | $4.8 million |
| 1999 | $64 million | 10.3% | $5.3 million |
| 2000 | $72 million | 12.5% | $6.0 million |
| 2001 | $78 million | 8.3% | $6.5 million |
| 2002 | $83.5 million | 7.1% | $7.0 million |
| 2003 | $89 million | 6.6% | $7.4 million |
| 2004 | $101 million | 13.5% | $8.4 million |
| 2005 | $105.6 million | 4.6% | $8.8 million |
| 2006 | $103.1 million | −2.4% | $8.6 million |
| 2007 | $106 million | 2.8% | $8.8 million |
| 2008 | $113.5 million | 7.1% | $9.5 million |
| 2009 | $130 million | 14.5% | $10.8 million |
| 2010 | $139 million | 6.9% | $11.6 million |
| 2011 | $145 million | 4.3% | $12.1 million |
| 2012 | $187 million | 29.0% | $18.7 million |
| 2013 | $198 million | 5.9% | $19.8 million |
| 2014 | $212 million | 7.1% | $21.2 million |
| 2015 | $252 million | 18.9% | $25.2 million |
| 2016 | $304 million | 20.6% | $30.4 million |
| 2017 | $348 million | 14.5% | $34.8 million |
| 2018 | $364 million | 4.9% | $36.5 million |
| 2019 | $388 million | 6.3% | $38.8 million |
| 2020 | $377 million | -2.8% | $37.7 million |
| 2021 | $345 million | -8.5% | $34.5 million |
| 2022 | $426 million | 23.5% | $42.6 million |
| 2023 | $470 million | 10.3% | $39.8 million† $18.0 million‡ |
| $^a$ Twelve Big 12 members received disbursements each year from 1997 to 2011; ten each year afterwards. Individual universities' disbursement varied annually according to bylaw rules and entrance or withdrawal agreements. †legacy 10-member institutions. ‡Four new coming institutions(UCF, BYU, UC & UH). ||||
Conference revenue comes mostly from television contracts, bowl games, the NCAA, merchandise, licensing and conference-hosted sporting events. The Conference distributes revenue annually to member institutions. From 1996 to 2011, 57 percent of revenue was allotted equally; while 43 percent was based upon the number of football and men's basketball television appearances and other factors. In 2011, the distribution was 76 percent equal and 24 percent based on television appearances. Changing the arrangement requires a unanimous vote; as a Big 12 member, Nebraska and Texas A&M had withheld support for more equitable revenue distribution.
With this model, larger universities can receive more revenue because they appear more often on television. In 2006, for example, Texas received $10.2 million, 44% more than Baylor University's $7.1 million.
Big 12 revenue was generally less than other BCS conferences; this was due in part to television contracts signed with Fox Sports Net (four years for $48 million) and ABC/ESPN (eight years for $480 million).
In 2011, the Big 12 announced a new 13-year media rights deal with Fox that would ensure that every Big 12 home football game is televised, as well as greatly increasing coverage of women's basketball, conference championships and other sports. The deal, valued at an estimated $1.1 billion, runs until 2025. In 2012, the conference announced a new agreement with Fox and ESPN, replacing the current ABC/ESPN deal, to immediately increase national media broadcasts of football and increase conference revenue; the new deal was estimated to be worth $2.6 billion through the 2025 expiration. The two deals pushed the conference per-university payout to approximately $20 million per year, while separating third-tier media rights into separate deals for each university; such contracts secured an additional $6 million to $20 million per university annually. The per-university payout under the deal is expected to reach $44 million, according to Commissioner Bob Bowlsby.
In 2022, the conference renewed its media rights with ESPN and Fox Sports for six seasons starting in 2025–26, with an estimated US$380 million average annual fee.

## Athletic department revenue by school

Total revenue includes ticket sales, contributions and donations, rights and licensing, student fees, school funds and all other sources including TV income, camp income, concessions, and novelties.
Total expenses includes coach and staff salaries, scholarships, buildings and grounds, maintenance, utilities and rental fees, recruiting, team travel, equipment and uniforms, conference dues, and insurance.
The following table shows institutional reporting to the United States Department of Education as shown on the DOE Equity in Athletics website for the 2022–23 academic year.
| Institution | 2022–23 Total Revenue from Athletics | 2022–23 Total Expenses on Athletics |
| Texas Christian University | $149,297,918 | $149,297,918 |
| University of Kansas | $205,747,275 | $139,748,616 |
| University of Arizona | $138,761,638 | $136,866,623 |
| Baylor University | $137,460,582 | $137,460,582 |
| University of Colorado Boulder | $136,114,468 | $136,114,468 |
| Arizona State University | $128,265,591 | $128,265,591 |
| Texas Tech University | $123,551,688 | $113,108,592 |
| Oklahoma State University | $119,235,776 | $118,229,024 |
| University of Utah | $111,483,459 | $110,060,805 |
| Brigham Young University | $106,430,702 | $106,430,702 |
| West Virginia University | $103,142,400 | $103,142,400 |
| Kansas State University | $102,332,761 | $96,925,648 |
| Iowa State University | $93,048,114 | $92,987,544 |
| University of Central Florida | $88,199,644 | $88,199,644 |
| University of Houston | $84,023,065 | $84,023,065 |
| University of Cincinnati | $77,436,016 | $77,436,016 |
* ↑ This total may or may not include fundraising dollars to fund renovations at David Booth Kansas Memorial Stadium.
The following table shows Big 12 Conference distributions during the fiscal year ending June 2023 as reported by ProPublica using Schedule A of the Big 12 Conference tax filings
| Institution | 2022–23 Distribution |
| Texas Christian University | $48,258,005 |
| University of Oklahoma Left Big 12 for SEC July 1, 2024 | $45,195,567 |
| Kansas State University | $45,038,935 |
| University of Texas at Austin Left Big 12 for SEC July 1, 2024 | $44,711,453 |
| University of Kansas | $44,104,036 |
| Oklahoma State University | $43,821,197 |
| Texas Tech University | $43,663,496 |
| Baylor University | $43,072,005 |
| Iowa State University | $42,190,473 |
| West Virginia University | $41,984,886 |
| Average for 10 Schools | $44,204,005 |

## Apparel

| School | Provider |
| Arizona | Nike |
| Arizona State | Adidas |
| Baylor | Nike |
| BYU | Nike |
| Colorado | Nike |
| Cincinnati | Nike, Air Jordan (basketball only) |
| Houston | Nike, Air Jordan (basketball only) |
| Iowa State | Nike |
| Kansas | Adidas |
| Kansas State | Nike |
| Oklahoma State | Nike |
| TCU | Nike |
| Texas Tech | Adidas |
| UCF | Nike |
| Utah | Under Armour |
| West Virginia | Nike |

## Facilities

| School | Football stadium | Capacity | Basketball arena | Capacity | Baseball stadium | Capacity | Softball Stadium | Capacity |
| Arizona | Arizona Stadium | 50,782 | McKale Center | 14,688 | Hi Corbett Field | 9,500 | Rita Hillenbrand Memorial Stadium | 2,956 |
| Arizona State | Mountain America Stadium | 53,599 | Desert Financial Arena | 14,198 | Phoenix Municipal Stadium | 8,775 | Alberta B. Farrington Softball Stadium | 1,535 |
| Baylor | McLane Stadium | 45,140 | Foster Pavilion | 7,500 | Baylor Ballpark | 5,000 | Getterman Stadium | 1,230 |
| BYU | LaVell Edwards Stadium | 63,470 | Marriott Center | 17,978 | Larry H. Miller Field | 2,204 | Gail Miller Field | 2,100 |
| Cincinnati | Nippert Stadium | 38,088 | Fifth Third Arena | 12,012 | UC Baseball Stadium | 3,058 | Non-softball university | Non-softball university |
| Colorado | Folsom Field | 50,183 | CU Events Center | 11,064 | Non-baseball university | Non-baseball university | Non-softball university | Non-softball university |
| Houston | TDECU Stadium | 40,000 | Fertitta Center | 7,100 | Darryl & Lori Schroeder Park | 3,500 | Cougar Softball Stadium | 1,200 |
| Iowa State | Jack Trice Stadium | 61,500 | Hilton Coliseum | 14,356 | Non-baseball university | Non-baseball university | Cyclone Sports Complex | 1,500 |
| Kansas | David Booth Kansas Memorial Stadium | 47,000 | Allen Fieldhouse | 15,300 | Hoglund Ballpark | 2,500 | Arrocha Ballpark | 1,100 |
| Kansas State | Bill Snyder Family Football Stadium | 50,000 | Bramlage Coliseum | 11,000 | Tointon Family Stadium | 2,331 | Non-softball university | Non-softball university |
| Oklahoma State | Boone Pickens Stadium | 52,305 | Gallagher-Iba Arena | 13,611 | O'Brate Stadium | 3,500 | Cowgirl Stadium | 750 |
| TCU | Amon G. Carter Stadium | 47,223 | Schollmaier Arena | 6,700 | Lupton Stadium | 4,500 | Non-softball university | Non-softball university |
| Texas Tech | Jones AT&T Stadium | 60,229 | United Supermarkets Arena | 15,098 | Dan Law Field at Rip Griffin Park | 4,528 | Rocky Johnson Field | 1,181 |
| UCF | FBC Mortgage Stadium (Bounce House) | 45,301 | Addition Financial Arena | 10,000 | John Euliano Park | 3,841 | UCF Softball Complex | 600 |
| Utah | Rice-Eccles Stadium | 53,644 | Jon M. Huntsman Center | 15,000 | Smith's Ballpark | 15,411 | Dumke Family Softball Stadium | 1,410 |
| West Virginia | Mountaineer Field at Milan Puskar Stadium | 60,000 | WVU Coliseum | 14,000 | Monongalia County Ballpark | 3,500 | Non-softball university | Non-softball university |
* ↑ Opened in January 2024, replacing Ferrell Center.
* ↑ Iowa State discontinued its participation in baseball as an NCAA-recognized activity following the 2001 season. It participates in club baseball as a member of the National Club Baseball Association. Games are played at Cap Timm Field, capacity 3,000.
* ↑ Closed for renovations in the 2024 season, during which Kansas will play non-conference games at Children's Mercy Park (capacity 18,467) in Kansas City, Kansas and conference games at Arrowhead Stadium (capacity 76,416) in Kansas City, Missouri.
* ↑ Permanent seated capacity; expandable to 8,000.
* ↑ Utah is building America First Ballpark (capacity 1,200) on its campus and plans to start play in the new facility in the 2026 season.

## Key personnel

| School | Athletic Director | Football Coach | Salary | Men's basketball coach | Salary | Women's basketball coach | Baseball coach | Softball coach |
| Arizona | Desiree Reed-Francois | Brent Brennan | $3,100,000 | Tommy Lloyd | $5,250,000 | Adia Barnes | Chip Hale | Caitlin Lowe |
| Arizona State | Graham Rossini | Kenny Dillingham | $3,950,000 | Bobby Hurley | $2,800,000 | vacant | Willie Bloomquist | Megan Bartlett |
| Baylor | Mack Rhoades | Dave Aranda | $4,540,885 | Scott Drew | $5,132,821 | Nicki Collen | Mitch Thompson | Glenn Moore |
| BYU | Tom Holmoe | Kalani Sitake | NA† | Kevin Young | NA† | vacant | Trent Pratt | Gordon Eakin |
| Cincinnati | John Cunningham | Scott Satterfield | $3,600,000 | Wes Miller | $2,550,000 | Katrina Merriweather | Jordan Bischel | – |
| Colorado | Rick George | Deion Sanders | $5,700,000 | Tad Boyle | $2,634,000 | JR Payne | – | – |
| Houston | Eddie Nuñez | Willie Fritz | $4,500,000 | Kelvin Sampson | $4,610,000 | vacant | Todd Whitting | Kristin Vesely |
| Iowa State | Jamie Pollard | Matt Campbell | $4,009,886 | T. J. Otzelberger | $2,504,179 | Bill Fennelly | – | Jamie Pinkerton |
| Kansas | Travis Goff | Lance Leipold | $7,500,000 | Bill Self | $9,453,800 | Brandon Schneider | Dan Fitzgerald | Jennifer McFalls |
| Kansas State | Gene Taylor | Chris Klieman | $5,250,000 | Jerome Tang | $3,223,333 | Jeff Mittie | Pete Hughes | – |
| Oklahoma State | Chad Weiberg | Mike Gundy | $7,750,000 | Steve Lutz | $2,400,000 | Jacie Hoyt | Josh Holliday | Kenny Gajewski |
| TCU | Mike Buddie | Sonny Dykes | $5,008,414 | Jamie Dixon | NA† | Mark Campbell | Kirk Saarloos | – |
| Texas Tech | Kirby Hocutt | Joey McGuire | $4,247,960 | Grant McCasland | $2,900,000 | Krista Gerlich | Tim Tadlock | Craig Snider |
| UCF | Terry Mohajir | Scott Frost | $4,000,000 | Johnny Dawkins | $1,703,500 | Sytia Messer | Rich Wallace | Cindy Ball-Malone |
| Utah | Mark Harlan | Kyle Whittingham | $6,525,000 | Craig Smith | $2,050,000 | Lynne Roberts | Gary Henderson | Amy Hogue |
| West Virginia | Wren Baker | Rich Rodriguez | $3,500,000 | Darian DeVries | $2,800,000 | Mark Kellogg | Randy Mazey | – |

### Notes

Sources: †Private institution not required to release coaching salaries •Salaries based on 2022–2023 academic year

## Championships
### National team titles by institution

The national championships listed below are as of March 15th, 2025. Football, Helms, pre-NCAA competition and overall equestrian titles are included in the total, but excluded from the column listing NCAA and AIAW titles.
Big 12 National Championships :
| University | Total Titles | Titles as a member of the Big 12 | NCAA titles | Men's | Women's | Co-ed$^†$ | AIAW titles$^‡$ | Notes |
| Oklahoma State | 55 | 12 | 53 | 53 | 0 | 0 | 0 | 1 claimed football and equestrian title |
| Arizona State | 43 | 0 | 25 | 12 | 13 | 0 | 18 | |
| Colorado | 30 | 9 | 28 | 16 | 3 | 9 | 1 | 1 claimed football title |
| Utah | 29 | 0 | 26 | 2 | 9 | 15 | 3 | |
| West Virginia | 24 | 4 | 21 | 1 | 0 | 20 | 0 | 3 pre-NCAA rifle titles |
| Arizona | 21 | 0 | 19 | 7 | 12 | 0 | 2 | |
| Iowa State | 18 | 0 | 13 | 13 | 0 | 0 | 5 | |
| Houston | 17 | 0 | 17 | 17 | 0 | 0 | 0 | |
| BYU | 14 | 2 | 13 | 7 | 6 | 0 | 0 | 1 claimed football title |
| Kansas | 14 | 3 | 12 | 11 | 1 | 0 | 0 | 2 Helms basketball titles |
| TCU | 8 | 3 | 6 | 1 | 1 | 4 | 0 | 2 claimed football titles |
| Baylor | 5 | 5 | 5 | 2 | 3 | 0 | 0 | |
| Texas Tech | 3 | 2 | 3 | 2 | 1 | 0 | 0 | |
| Cincinnati | 2 | 0 | 2 | 2 | 0 | 0 | 0 | |
| UCF | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 claimed football title |
| Kansas State | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Total | 280 | 38 | 240 | 146 | 48 | 46 | 29 | – |
† Co-ed sports include fencing (since 1990), rifle, and skiing (since 1983). Team fencing championships before 1990 and team skiing championships before 1983 were awarded as men's or women's championships and are counted here as such. ‡ Includes titles won under the DGWS, predecessor of the AIAW.

### Most recent NCAA championship

Legend for Most Recent National Title table by School :
| Indicator | Meaning |
| * | Most recent NCAA championship |
| University | Year | Sport |
| Arizona | 2018 | Women's Golf |
| Arizona State | 2024 | Men’s Swimming & Dive |
| Baylor | 2021 | Men's Basketball |
| BYU | 2024 | Men's cross country |
| Cincinnati | 1962 | Men's Basketball |
| Colorado | 2024 | Skiing |
| Houston | 1985 | Men's Golf |
| Iowa State | 1994 | Men's Cross Country |
| Kansas | 2022 | Men's Basketball |
| Kansas State | – | – |
| Oklahoma State | 2023 | Men's Cross Country |
| TCU | 2024 | Men's Tennis |
| Texas Tech | 2024 | Men's Indoor Track & Field |
| UCF | – | – |
| Utah | 2025 | Skiing |
| West Virginia* | 2025 | Rifle |

### National championships

The following is a list of all NCAA, equestrian, and college football championships won by teams that were representing the Big 12 Conference in NCAA-recognized sports at the time of their championship. The most recent Big 12 team to win a national title is rifle in 2025. Only two years of the Big 12's existence has the conference not won at least one team National Title, 2007 and 2020. However, in 2020 multiple National Championships were not awarded due to the COVID-19 pandemic.
One former member of the conference did not win a National Championship while a member of the Big 12, Missouri. Original members Kansas State and Iowa State have not won a championship while representing the Big 12. The only national championships won by 2012 arrival West Virginia since joining the Big 12 have been in rifle, a sport that the conference has never sponsored. Of the 2023 arrivals, Houston, UCF, and Cincinnati have not won a championship in the Big 12, but BYU has won in women’s and men’s cross country.
Men's swimming has the most overall championships with 10, while men's golf has the most different schools win a championship with 4.

### Conference champions

The Conference sponsors 23 sports, 10 men's and 13 women's.
In football, divisional titles were awarded based on regular-season conference results, with the teams with the best conference records from the North and South playing in the Big 12 Championship Game from 1996 to 2010. Baseball, basketball, softball, tennis and women's soccer titles are awarded in both regular-season and tournament play. Cross country, golf, gymnastics, swimming and diving, track and field, and wrestling titles are awarded during an annual meet of participating teams. The volleyball title is awarded based on regular-season play.
All-Time Big 12 Championships by University (through March 15, 2025) :
| University | Years | Regular Season | Postseason | Total |
| Arizona Wildcats | 2024–present | 0 | 0 | 0 |
| Arizona State Sun Devils | 2024–present | 1 | 3 | 4 |
| Baylor Bears | 1996–present | 48 | 41 | 89 |
| BYU Cougars | 2023–present | 0 | 3 | 3 |
| Cincinnati Bearcats | 2023–present | 0 | 0 | 0 |
| Colorado Buffaloes | 1996–2011, 2024–present | 5 | 26 | 31 |
| Houston Cougars | 2023–present | 2 | 1 | 3 |
| Iowa State Cyclones | 1996–present | 4 | 27 | 31 |
| Kansas Jayhawks | 1996–present | 25 | 20 | 45 |
| Kansas State Wildcats | 1996–present | 11 | 7 | 18 |
| Oklahoma State Cowboys | 1996–present | 15 | 85 | 100 |
| TCU Horned Frogs | 2012–present | 14 | 9 | 24 |
| Texas Tech Red Raiders | 1996–present | 14 | 19 | 33 |
| UCF Knights | 2023–present | 0 | 0 | 0 |
| Utah Utes | 2024–present | 0 | 0 | 0 |
| West Virginia Mountaineers | 2012–present | 7 | 6 | 13 |

## Football

The first football game in conference play was Texas Tech vs. Kansas State in 1996, won by Kansas State, 21–14.
From 1996 to 2010, Big 12 Conference teams played eight conference games a season. Each team faced all five opponents within its own division and three teams from the opposite division. Inter-divisional play was a "three-on, three-off" system, where teams would play three teams from the other division on a home-and-home basis for two seasons, and then play the other three foes from the opposite side for a two-year home-and-home.
This format came under considerable criticism, especially from Nebraska and Oklahoma, who were denied a yearly match between two of college football's most storied programs. The Nebraska-Oklahoma rivalry was one of the most intense in college football history. (Until 2006, the teams had never met in the Big 12 Championship.) Due to the departure of Nebraska and Colorado in 2011, the Big 12 eliminated the divisions (and championship game) and instituted a nine-game round-robin format. With the advent of the College Football Playoff committee looking at teams' strength of schedule for picking the four playoff teams, on December 8, 2015, the Big 12 announced an annual requirement for all Big 12 teams to schedule a non-conference game against a team from the four other Power Five conferences (plus Notre Dame). Per Big 12 commissioner Bob Bowlsby: "Schedule strength is a key component in CFP Selection Committee deliberations. This move will strengthen the resumes for all Big 12 teams. Coupled with the nine-game full round robin Conference schedule our teams play, it will not only benefit the teams at the top of our standings each season, but will impact the overall strength of the Conference." The Big 12 has made it to the Playoffs 6 times from 2014 to 2023. Three Big 12 participants have made it to the playoff: Oklahoma in 2015, 2017, 2018, and 2019; Texas in 2023; and TCU in 2022.

### Championship game

The Big 12 Championship Game game was approved by all members except Nebraska. It was held each year, commencing with the first match in the 1996 season at the Trans World Dome in St. Louis. It pitted the division champions against each other after the regular season was completed.
Following the 2008 game, the event was moved to the new Cowboys Stadium in Arlington, Texas, being played there in 2009 and 2010. In 2010, the Sooners defeated the Cornhuskers 23–20.
After 2010, the game was moved to Arlington for 2011, 2012, and 2013. However, the decision became moot following the 2010 season because the league lacked sufficient members.
In April 2015, the ACC and the Big 12 developed new rules for the NCAA to deregulate conference championship games. The measure passed on January 14, 2016, allowing a conference with fewer than 12 teams to stage a championship game that does not count against the FBS limit of 12 regular-season games under either of the following circumstances:
* The game involves the top two teams following a full round-robin conference schedule.
* The game involves two divisional winners, each having played a full round-robin schedule in its division.
Under the first criterion, the Big 12 championship game resumed at the conclusion of the 2017 regular season, and is played during the first weekend of December, the time all other FBS conference championship games are played.

### Bowl affiliations

The following were bowl games for the Big 12 for the 2022 season.
| Pick | Name | Location | Opposing conference |
| – | College Football Playoff | – | – |
| 1 | Sugar Bowl† | New Orleans, Louisiana | SEC |
| 2 | Alamo Bowl | San Antonio, Texas | Pac-12 |
| 3 | Cheez-It Bowl | Orlando, Florida | ACC |
| 4 | Texas Bowl | Houston, Texas | SEC |
| 5 | Liberty Bowl | Memphis, Tennessee | SEC |
| 6 | Guaranteed Rate Bowl | Phoenix, Arizona | Big Ten |
| 7‡ | Armed Forces Bowl | Fort Worth, Texas | AAC/C-USA |
| 7‡ | First Responder Bowl | Dallas, Texas | AAC/ACC/C-USA |
| †The Big 12 champion will go to the Sugar Bowl unless selected for the College Football Playoff. In the event that the conference champion is selected for the playoff, the conference runner-up will go to the Sugar Bowl. In years in which the Sugar Bowl is a CFP semifinal, the Big 12 champion (runner-up if the champion is selected for the CFP) is slotted to the Cotton, Fiesta or Peach Bowls. ‡The seventh selection is a "flex pick." ||||

## Rivalries

The Big 12 is known for rivalries (primarily in football) that mostly predate the conference. The Kansas-Missouri rivalry was the longest running, the longest west of the Mississippi, and the second longest in college football, dating back to the Missouri Valley Intercollegiate Athletic Association before evolving into the Big Eight. It was played 119 times before Missouri left the Big 12. As of October 2012, the University of Kansas' athletic department had not accepted Missouri's invitations to play inter-conference rivalry games, putting the rivalry on hold. Sports clubs sponsored by the two universities continued to play each other. Kansas and Missouri renewed the rivalry in men's basketball starting in December 2021, and have announced that they will meet again in football in 2025.
The rivalry between TCU and Baylor, known as the Revivalry is also one of the longest running in college football, with the two universities having played each other — largely as Southwest Conference members — 120 times since 1899. Following the 2024 game, TCU leads the series 59–54–7.
Some of the football rivalries between Big 12 universities include:
| Rivalry | Name | Trophy | Games played$^†$ | Began | Record |
| Arizona–Arizona State | Duel in the Desert | Territorial Cup | 98 | 1899 | Arizona 51–45–1 |
| Baylor–Houston | | | 30 | 1950 | Baylor 15–14–1 |
| Baylor–TCU | The Bluebonnet Battle | | 120 | 1899 | TCU 59–54–7 |
| Baylor–Texas Tech | Texas Farm Bureau Insurance Shootout | | 83 | 1929 | Baylor 42–40–1 |
| BYU–Utah | Holy War | Beehive Boot | 102 | 1896 | Utah 62–36–4 |
| Cincinnati–UCF | | | 10 | 2015 | Tied 5–5 |
| Cincinnati–West Virginia | | | 22 | 1921 | West Virginia 18–3–1 |
| Colorado–Utah | Rumble in the Rockies | | 70 | 1903 | Utah 35–32–3 |
| Colorado–Kansas State | | | 67 | 1912 | Colorado 45–21–1 |
| Houston–Texas Tech | | | 35 | 1951 | Houston 18–16–1 |
| Iowa State–Kansas State | Farmageddon | | 108 | 1917 | Iowa State 54–50–4 |
| Kansas–Kansas State | Sunflower Showdown | Governor's Cup | 122 | 1902 | Kansas 65–52–5 |
| TCU–Texas Tech | The West Texas Championship | The Saddle Trophy | 67 | 1926 | Texas Tech 33–31–3 |

## Men's Basketball

As of the end of the 2023–2024 season, nine current Big 12 members are among the teams with the most wins and/or the highest win percentage in NCAA Division 1 men's basketball: Kansas (#2 in wins, #3 in percentage), Cincinnati (#12 wins, #19 percentage), Utah (#15 wins, #22 percentage), BYU (#17 wins, #31 percentage), Arizona (#19 wins, #10 percentage), West Virginia (#20 wins, #36 percentage), Houston (#37 percentage), Oklahoma State (#39 wins), and Kansas State (#42 wins). On the list of the most Final Four appearances, Kansas is #5 and Cincinnati, Houston, and Oklahoma State are all tied (with several other schools) at #11.
From 1996 to 2011, standings in conference play were not split among divisions, although the schedule was structured as if they were. Teams played a home-and-home against teams within their divisions and a single game against teams from the opposite division for a total of 16 conference games. After Nebraska and Colorado left, Big 12 play transitioned to an 18-game, double round robin schedule. When the conference temporarily expanded to 14 members for the 2023–24 season, the 18-game schedule remained, but the double round-robin was discontinued in favor of a new scheduling formula.
Starting in 2024–25, the Big 12 will go to a 20-game schedule. Each team will face five opponents at home, five opponents on the road, and five opponents both home and away.

### Conference champions

Kansas has the most Big 12 titles, winning or sharing the regular-season title 20 times in the league's 25 seasons, including 13 straight from 2004–05 to 2016–17. The 2002 Jayhawks became the first, and so far only, team to complete an undefeated Big 12 regular season, going 16–0. Though rematches between Big 12 regular season co-champions have happened in that year's Big 12 tournament, none have met in the ensuing NCAA Tournament.
| Season | Regular season champion | Tournament champion |
| 1996–97 | Kansas | Kansas |
| 1997–98 | Kansas (2) | Kansas (2) |
| 1998–99 | Texas | Kansas (3) |
| 1999–00 | Iowa State | Iowa State |
| 2000–01 | Iowa State (2) | Oklahoma |
| 2001–02 | Kansas (3) | Oklahoma (2) |
| 2002–03 | Kansas (4) | Oklahoma (3) |
| 2003–04 | Oklahoma State | Oklahoma State |
| 2004–05 | Oklahoma Kansas (5) | Oklahoma State (2) |
| 2005–06 | Texas (2) Kansas (6) | Kansas (4) |
| 2006–07 | Kansas (7) | Kansas (5) |
| 2007–08 | Texas (3) Kansas (8) | Kansas (6) |
| 2008–09 | Kansas (9) | Missouri |
| 2009–10 | Kansas (10) | Kansas (7) |
| 2010–11 | Kansas (11) | Kansas (8) |
| 2011–12 | Kansas (12) | Missouri (2) |
| 2012–13 | Kansas (13) Kansas State | Kansas (9) |
| 2013–14 | Kansas (14) | Iowa State (2) |
| 2014–15 | Kansas (15) | Iowa State (3) |
| 2015–16 | Kansas (16) | Kansas (10) |
| 2016–17 | Kansas (17) | Iowa State (4) |
| 2017–18 | Kansas [18]* | Kansas [11]* |
| 2018–19 | Kansas State (2) Texas Tech | Iowa State (5) |
| 2019–20 | Kansas (19 [18]) | Canceled** |
| 2020–21 | Baylor | Texas |
| 2021–22 | Kansas (20 [19]) Baylor (2) | Kansas (12 [11]) |
| 2022–23 | Kansas (21 [20]) | Texas (2) |
| 2023–24 | Houston | Iowa State (6) |
| 2024–25 | Houston (2) | Houston |
In 2004–05, Oklahoma won the Big 12 Tournament seeding tiebreaker over Kansas based on its 71–63 win over the Jayhawks in Norman, OK. The teams did not meet in Kansas City, MO. In 2005–06, Texas won the Big 12 Tournament seeding tiebreaker over Kansas based on its 80–55 win over the Jayhawks in Austin, TX. Kansas beat Texas 80–68 in the Big 12 Tournament championship game in Dallas, TX. In 2007–08, Texas won the Big 12 Tournament seeding tiebreaker over Kansas based on its 72–69 win over the Jayhawks in Austin, TX. Kansas beat Texas 84–74 in the Big 12 Tournament championship game in Kansas City, MO. In 2012–13, Kansas won the Big 12 Tournament seeding tiebreaker over Kansas State based on winning 59–55 in Manhattan and 83–62 in Lawrence. Kansas beat Kansas State for a third time 70–54 in the championship game in Kansas City, MO. *Due to the use of an ineligible player, Kansas was forced to vacate 15 victories from its 2017-18 season, including the Big 12 regular season and postseason championships the Jayhawks won that year. The bracketed numbers in subsequent are the official number of titles counting those that were vacated. **The 2020 Big 12 Tournament was cancelled due to COVID-19. In 2021–22, Kansas won the seeding tiebreaker over Baylor for the Big 12 Tournament, as Kansas had gone 1–1 against third place team Texas Tech, while Baylor had been swept by Texas Tech.

### NCAA tournament performance

Totals through the end of the 2023–24 season.
| University | Appearances | Final Fours | Championships |
| Arizona | 38 | 4 | 1 |
| Arizona State | 17 | 0 | 0 |
| Baylor | 16 | 3 | 1 |
| BYU | 31 | 0 | 0 |
| UCF | 5 | 0 | 0 |
| Cincinnati | 33 | 6 | 2 |
| Colorado | 16 | 2 | 0 |
| Houston | 25 | 6 | 0 |
| Iowa State | 23 | 1 | 0 |
| Kansas | 51 | 15 | 4 |
| Kansas State | 32 | 4 | 0 |
| Oklahoma State | 29 | 6 | 2 |
| TCU | 11 | 0 | 0 |
| Texas Tech | 19 | 1 | 0 |
| Utah | 29 | 4 | 1 |
| West Virginia | 31 | 2 | 0 |
*Arizona has appeared in 38 tournaments; however, their 1999, 2008, 2017 and 2018 Tournament appearance was vacated by the NCAA, officially giving them 34 tournament appearances *Kansas has appeared in 51 tournaments and 16 final fours; however, their 2018 Tournament appearance was vacated by the NCAA, officially giving them 50 tournament appearances and 15 final fours
*Texas Tech has appeared in 20 tournaments; however, their 1996 Tournament appearance was vacated by the NCAA, officially giving them 19 tournament appearances.
*Arizona, Arizona State, BYU, UCF, Utah, Cincinnati & Houston totals are while members of other conferences

### All-time wins

Source:
| Team | Big 12 Record | Big 12 Winning % | Overall record | Overall winning % | Big 12 regular season championships | Big 12 tournament championships |
| Arizona | 14–6 | .700 | 1889–986–1 | .657 | - | - |
| Arizona State | 4–16 | .200 | 1468–1303 | .530 | - | - |
| Baylor | 232–258 | .473 | 1434–1387 | .508 | 2 | - |
| BYU | 24–14 | .632 | 1892–1145 | .623 | - | - |
| UCF | 14–24 | .368 | 874–688 | .560 | - | - |
| Cincinnati | 14–24 | .368 | 1911–1079 | .639 | - | - |
| Houston | 34–4 | .895 | 1435–882 | .619 | 2 | 1 |
| Colorado | 101–170 | .373 | 1427–1271 | .529 | - | - |
| Iowa State | 228–266 | .462 | 1460–1398 | .511 | 2 | 6 |
| Kansas | 391–103 | .791 | 2393–896 | .728 | 21 | 12 |
| Kansas State | 221–273 | .447 | 1740–1238 | .584 | 2 | - |
| Oklahoma State | 244–250 | .494 | 1748–1249 | .583 | 1 | 2 |
| TCU | 77–157 | .329 | 1319–1476 | .472 | - | - |
| Texas Tech | 211–282 | .428 | 1514–1180 | .562 | 1 | - |
| Utah | 8–12 | .400 | 1897–1081 | .637 | - | - |
| West Virginia | 111–124 | .472 | 1855–1175 | .612 | - | - |
Totals though the end of the 2024−25 regular season.

### All-time series record

Totals from though the end of the 2023–24 season. Includes any regular season match up regardless of conference affiliation or postseason meetings.
Source:
| | vs. Arizona | vs. Arizona State | vs. Baylor | vs. BYU | vs. UCF | vs. Cincinnati | vs. Colorado | vs. Houston | vs. Iowa State | vs. Kansas | vs. Kansas State | vs. Oklahoma State | vs. TCU | vs. Texas Tech | vs. Utah | vs. West Virginia | Total |
| Arizona | — | 161–87 | 5–5 | 20–19 | 0–0 | 4–0 | 26–16 | 6–6 | 4–3 | 4–8 | 6–8 | 3–0 | 1–2 | 24–28 | 40–32 | 3–2 | 307–216 |
| Arizona State | 87–161 | — | 2–7 | 22–28 | 0–0 | 1–2 | 12–16 | 3–3 | 2–1 | 6–5 | 5–4 | 3–5 | 2–3 | 19–22 | 28–37 | 0–0 | 182–294 |
| Baylor | 5–5 | 7–2 | — | 6–6 | 1–0 | 1–0 | 11–16 | 16–39 | 25–24 | 10–37 | 25–26 | 37–57 | 109–89 | 65–83 | 0–3 | 17–8 | 335–395 |
| BYU | 19–20 | 28–22 | 6–6 | — | 3–0 | 2–2 | 6–17 | 3–6 | 1–7 | 2–4 | 4–5 | 5–4 | 20–3 | 3–3 | 134–129 | 2–1 | 238–229 |
| UCF | 0–0 | 0–0 | 0–1 | 0–3 | — | 5–17 | 1–1 | 11–24 | 0–1 | 1–0 | 0–3 | 3–0 | 1–1 | 1–1 | 1–0 | 1–2 | 25–54 |
| Cincinnati | 0–4 | 2–1 | 0–1 | 2–2 | 17–5 | — | 7–1 | 33–16 | 4–3 | 5–4 | 8–1 | 2–4 | 6–1 | 2–0 | 3–1 | 12–11 | 119–77 |
| Colorado | 16–26 | 16–12 | 16–11 | 17–6 | 1–1 | 1–7 | — | 3–3 | 78–70 | 40–124 | 48–96 | 61–48 | 2–2 | 13–18 | 12–18 | 0–0 | 324–442 |
| Houston | 6–6 | 3–3 | 39–16 | 6–3 | 24–11 | 16–33 | 3–3 | — | 4–5 | 3–6 | 4–5 | 10–13 | 49–26 | 31–27 | 0–1 | 1–0 | 199–158 |
| Iowa State | 3–4 | 1–2 | 24–25 | 7–1 | 1–0 | 3–4 | 70–78 | 5–4 | — | 68–190 | 94–146 | 68–72 | 17–14 | 23–22 | 1–2 | 10–14 | 395–578 |
| Kansas | 8–4 | 5–6 | 37–10 | 4–2 | 0–1 | 4–5 | 124–40 | 6–3 | 190–68 | — | 205–96 | 125–60 | 26–4 | 43–8 | 2–0 | 27–7 | 806–314 |
| Kansas State | 8–6 | 4–5 | 26–25 | 5–4 | 3–0 | 1–8 | 96–48 | 5–4 | 149–94 | 96–205 | — | 87–59 | 21–13 | 26–25 | 2–1 | 12–16 | 541–513 |
| Oklahoma State | 0–3 | 5–3 | 57–37 | 4–5 | 0–3 | 4–2 | 48–61 | 13–10 | 72–68 | 60–125 | 59–87 | — | 29–14 | 50–26 | 4–1 | 13–12 | 418–457 |
| TCU | 2–1 | 3–2 | 89–109 | 3–20 | 1–1 | 1–6 | 2–2 | 26–49 | 14–17 | 4–26 | 13–21 | 14–29 | — | 56–87 | 16–6 | 7–18 | 251–394 |
| Texas Tech | 28–24 | 22–19 | 83–65 | 3–3 | 1–1 | 0–2 | 18–13 | 27–31 | 22–23 | 8–43 | 25–26 | 26–50 | 87–56 | — | 3–4 | 10–18 | 363–378 |
| Utah | 32–40 | 37–28 | 3–0 | 129–134 | 0–1 | 1–3 | 18–12 | 1–0 | 2–1 | 0–2 | 1–2 | 1–4 | 6–16 | 4–3 | — | 6–0 | 241–246 |
| West Virginia | 2–3 | 0–0 | 8–17 | 1–2 | 2–1 | 11–12 | 0–0 | 0–1 | 14–10 | 7–27 | 16–12 | 12–13 | 18–7 | 18–10 | 0–6 | — | 109–121 |

### Big 12 series record

1997 - 2024 as Big 12 Members
Source: Some of the values from the bottom of page 32 don't match with the detailed numbers given on pages 33–41 so that latter values were used: *
| | vs. Arizona | vs. Arizona State | vs. Baylor | vs. BYU | vs. UCF | vs. Cincinnati | vs. Colorado | vs. Houston | vs. Iowa State | vs. Kansas | vs. Kansas State | vs. Oklahoma State | vs. TCU | vs. Texas Tech | vs. Utah | vs. West Virginia | Total |
| Arizona | — | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 |
| Arizona State | 0–0 | — | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 |
| Baylor | 0–0 | 0–0 | — | 1–1 | 1–0 | 1–0 | 0–0 | 0–1 | 24–19 | 9–34 | 26–17 * | 26–31 | 20–5 * | 29–26 | 0–0 | 13–9 | 149–144 |
| BYU | 0–0 | 0–0 | 1–1 | — | 2–0 | 0–1 | 0–0 | 0–1 | 1–1 | 1–0 | 1–1 | 1–1 | 1–0 | 0–1 | 0–0 | 1–0 | 8–7 |
| UCF | 0–0 | 0–0 | 0–1 | 0–2 | — | 0–2 | 0–0 | 0–2 | 0–1 | 1–0 | 0–1 | 1–0 | 1–0 | 1–1 | 0–0 | 1–1 | 5–11 |
| Cincinnati | 0–0 | 0–0 | 0–1 | 1–0 | 2–0 | — | 0–0 | 0–2 | 0–1 | 0–1 | 1–0 | 0–1 | 1–1 | 1–0 | 0–0 | 1–1 | 6–8 |
| Colorado | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | — | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 |
| Houston | 0–0 | 0–0 | 1–0 | 1–0 | 2–0 | 2–0 | 0–0 | — | 1–1 | 1–1 | 1–0 | 1–0 | 0–1 | 1–0 | 0–0 | 1–0 | 12–3 |
| Iowa State | 0–0 | 0–0 | 19–24 | 1–1 | 1–0 | 1–0 | 0–0 | 1–1 | — | 16–43 | 29–28 | 20–24 | 14–9 | 20–21 | 0–0 | 9–12 * | 131–163 |
| Kansas | 0–0 | 0–0 | 34–9 | 0–1 | 0–1 | 1–0 | 0–0 | 1–1 | 43–16 | — | 57–7 | 34–13 | 21–3 * | 34–8 | 0–0 | 19–7 * | 244–59 |
| Kansas State | 0–0 | 0–0 | 17–26 * | 1–1 | 1–0 | 0–1 | 0–0 | 0–1 | 28–29 | 7–57 | — | 18–26 * | 17–8 * | 18–23 * | 0–0 | 10–14 | 117–186 |
| Oklahoma State | 0–0 | 0–0 | 31–26 | 1–1 | 0–1 | 1–0 | 0–0 | 0–1 | 24–20 | 13–34 | 26–18 * | — | 11–11 | 39–22 | 0–0 | 12–10 | 158–144 |
| TCU | 0–0 | 0–0 | 5–20 * | 0–1 | 0–1 | 1–1 | 0–0 | 1–0 | 9–14 | 3–21 | 8–17 * | 11–11 | — | 7–15 | 0–0 | 6–17 | 51–118 |
| Texas Tech | 0–0 | 0–0 | 26–29 | 1–0 | 1–1 | 0–1 | 0–0 | 0–1 | 21–20 | 8–34 | 23–18 * | 22–39 | 15–7 * | — | 0–0 | 9–15 * | 126–165 |
| Utah | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | 0–0 | — | 0–0 | 0–0 |
| West Virginia | 0–0 | 0–0 | 8–14 | 0–1 | 1–1 | 1–1 | 0–0 | 0–1 | 12–9 * | 7–19 * | 14–10 | 10–12 | 17–6 | 15–9 * | 0–0 | — | 85–83 |

## Baseball

All current Big 12 members sponsor baseball except Colorado, which never sponsored baseball during its first conference tenure and still does not sponsor the sport, and Iowa State, which dropped the sport after the 2001 season. All other former Big 12 members sponsored the sport throughout their tenures in the conference.
Baseball titles by season :
| Season | Regular season | Tournament |
| 1997 | Texas Tech | Oklahoma |
| 1998 | Texas A&M | Texas Tech |
| 1999 | Texas A&M | Nebraska |
| 2000 | Baylor | Nebraska |
| 2001 | Nebraska | Nebraska |
| 2002 | Texas | Texas |
| 2003 | Nebraska | Texas |
| 2004 | Texas | Oklahoma State |
| 2005 | Baylor$^†$ | Nebraska |
| 2005 | Nebraska$^†$ | Nebraska |
| 2006 | Texas | Kansas |
| 2007 | Texas | Texas A&M |
| 2008 | Texas A&M | Texas |
| 2009 | Texas | Texas |
| 2010 | Texas | Texas A&M |
| 2011 | Texas$^†$ | Texas A&M |
| 2011 | Texas A&M$^†$ | Texas A&M |
| 2012 | Baylor University | Missouri |
| 2013 | Kansas State | Oklahoma |
| 2014 | Oklahoma State | TCU |
| 2015 | TCU | Texas |
| 2016 | Texas Tech | TCU |
| 2017 | TCU$^†$ | Oklahoma State |
| 2017 | Texas Tech$^†$ | Oklahoma State |
| 2018 | Texas | Baylor |
| 2019 | Texas Tech | Oklahoma State |
| 2020 | none | none |
| 2021 | Texas$^†$ | TCU |
| 2021 | TCU$^†$ | TCU |
| 2022 | TCU | Oklahoma |
| 2023 | Texas$^†$ | TCU |
| 2023 | Oklahoma State$^†$ | TCU |
| 2023 | West Virginia$^†$ | TCU |
| 2024 | Oklahoma | Oklahoma State |

### NCAA tournament performance

Totals through the end of the 2024 season.
| University | NCAA Appearances | CWS Appearances | CWS Championships | Championship Seasons |
| Arizona | 43 | 18 | 4 | 1976, 1980, 1986, 2012 |
| Arizona State | 41 | 22 | 5 | 1965, 1967, 1969, 1977, 1981 |
| Baylor | 21 | 3 | 0 | - |
| BYU | 16 | 2 | 0 | - |
| Cincinnati | 7 | 0 | 0 | - |
| Houston | 22 | 2 | 0 | - |
| Iowa State | 3 | 2 | 0 | - |
| Kansas | 5 | 1 | 0 | - |
| Kansas State | 5 | 0 | 0 | - |
| Oklahoma State | 49 | 20 | 1 | 1959 |
| TCU | 19 | 6 | 0 | - |
| Texas Tech | 18 | 4 | 0 | - |
| UCF | 13 | 0 | 0 | - |
| Utah | 5 | 1 | 0 | - |
| West Virginia | 15 | 0 | 0 | - |

## Broadcasting and media rights

The Big 12's media rights are controlled primarily by ESPN (ABC, ESPN, ESPN2, ESPNU, and ESPN+) and Fox Sports (Fox and FS1). Since 2012, ESPN has sublicensed college basketball games to CBS Sports. Beginning in 2025, ESPN will sublicense college football and basketball games to TNT Sports.

### 2012 media deal

On September 7, 2012, the Big 12 announced a 13-year agreement with ESPN and Fox valued at $2.6 billion in total. ESPN and Fox split college football rights, while the basketball inventory was held by ESPN with sublicensing options for CBS Sports and Fox Sports. The agreement also included a grant of rights for all current Big 12 teams over the period of the contract.
In addition to the national agreement, each Big 12 university maintained the right to sell its "third-tier" covering selected events per-season (including one football game, basketball games, and other events outside of those sports). The third-tier rights to the Texas Longhorns are held through a channel dedicated to the team — Longhorn Network — which is operated by ESPN. In 2019, ESPN announced that it would acquire the third-tier rights to all Big 12 teams through 2024–25 (excluding Oklahoma and Texas, which are still under long-term contracts with ESPN+ and Longhorn Network respectively), and place their content on its subscription streaming service ESPN+. ESPN also acquired exclusive rights to all future Big 12 football championship games, replacing the previous alternation between ESPN and Fox.

### 2025 extension deal

On October 30, 2022, the Big 12 announced that it had reached early broadcast deal to renew rights with ESPN network (includes ABC rights) and Fox. It is a six-year media rights agreement worth a total of $2.3 billion, but also reportedly includes an "escalator clause" that will raise the value of the contracts if only Power Five schools are added. By striking a deal prior to the exclusive negotiating window with ESPN and Fox, the Big 12 managed to achieve several of its primary objectives of stability and security, including the ability to consult its member schools to seek an extended grant of rights and potential future conference expansion. Fox's deal also places a slate of Big 12 college basketball games on Fox Sports for the first time.
* ESPN:
** Football games will primarily air in a primetime window on ESPN
** Rights to the football Big 12 Championship Game
** Rights to the Big 12 basketball championship
** Rights to a slate of college basketball games
** Primary streaming partner under the branding Big 12 Now on ESPN+
* Fox Sports:
** 26 football games per season:
** Rights to a slate of college basketball games
* TNT Sports
** College football, men's basketball, and women's basketball games that would normally be broadcast on ESPN's streaming service ESPN+ will be licensed to TNT Sports to be broadcast on TNT and/or TBS, as well as the Max streaming service.
* CBS
** Sublicense rights to select college basketball games
* NFL Network:
** Will air conference wide Pro Day on NFL Network

### Big 12 Studios

In 2024, the Big 12 announced the creation of a Free ad-supported streaming television channel, Big 12 Studios, which will show content related to the games. The channel is operated in partnership with Raycom Sports.