# Never Too Late (Three Days Grace song)

"Never Too Late" is a song by Canadian rock band Three Days Grace. It was released on May 7, 2007, as the third single from the band's second album One-X.

## Background

The lyrical content of "Never Too Late" is inspired by feelings of depression, isolation and suicidal ideation. Adam Gontier, the songwriter and band's lead singer, stated, "I guess it's like feeling like you're at the end of your rope and deciding whether or not to completely give up or whether or not to try and sort of keep making it through another day." He stated that the song was his favorite off the album. According to bassist Brad Walst, "Never Too Late" was the first track written from One-X.
On October 23, 2007, Three Days Grace released a single featuring "Never Too Late" and two Clear Channel acoustic recordings of "Pain" and "I Hate Everything About You". On February 12, 2008, an EP was released through iTunes containing the album version of "Never Too Late", an acoustic version and the music video.
The song was featured in a promo for the television show Eleventh Hour.

## Music video

The music video was directed by Tony Petrossian and was released in 2007. The video tells a story about a girl who has a mental breakdown from childhood to adulthood. Gontier stated that the concept was dark but there was a sign of hope towards the end of the video. The music video features an appearance by Gontier's then-wife, Naomi Brewer and actress Matreya Fedor. The video has 265 million views on YouTube as of August 2023.

## Chart performance

"Never Too Late" debuted on the Billboard Mainstream Rock chart at number 33. On the week of August 9, 2007, the song jumped from number three to number one, to overtake Finger Eleven's "Paralyzer". The song topped the Mainstream Rock chart for seven weeks. The song also peaked at number 71 on the Billboard Hot 100 chart. The song reached number two on the Alternative Airplay chart, staying longer than their number one hits at 43 weeks, beating "Animal I Have Become" by two weeks and "Pain" by a hefty 13 weeks. The song is also the band's only cross-over hit to date charting on both the Mainstream Top 40 and Adult Top 40 formats at number 12 and number 13 respectively. The song peaked at number 30 on the Canadian Hot 100 chart.

## Awards and nominations

The song was nominated for two awards at the 2007 MuchMusic Video Awards for "Best Video" and "Best Rock Video". The song won a BDS Certified Spin Award based on the 100,000 spins it received in November 2007. The song was listed in Loudwire's "66 Best Hard Rock Songs of the 21st Century" in 2020.
Awards and nominations for "Never Too Late" :
| Year | Organization | Award | Result |
| 2007 | MuchMusic Video Awards | MuchLOUD Best Rock Video | Nominated |
| 2007 | MuchMusic Video Awards | Best Video | Nominated |
| 2007 | BDS Certified Spin Award | 100,000 spins | Won |

## Credits and personnel

Credits for "Never Too Late" adapted from AllMusic.

## Certifications

| Region | Certification | Certified units/sales |
| Canada (Music Canada) | Platinum | 80,000$^‡$ |
| New Zealand (RMNZ) | Gold | 15,000$^‡$ |
| United States (RIAA) | 2× Platinum | 2,000,000$^‡$ |
| $^‡$ Sales+streaming figures based on certification alone. |||

## Release history

| Region | Date | Format | Version | Label |
| United States | May 7, 2007 | Alternative radio | Main | Jive |
| United States | May 7, 2007 | Mainstream rock | Main | Jive |
| Various | October 23, 2007 | CD | Ringle | Jive |
| United States | October 23, 2007 | Contemporary hit radio | Main | Jive |
| Various | February 12, 2008 | Digital download | EP | Jive |