# Yomiuri Telecasting Corporation

JOIX-DTV (channel 10), branded as Yomiuri TV (読売テレビ, Yomiuri Terebi, YTV (stylized as ytv°)), is the Kansai region flagship station of the Nippon News Network and the Nippon Television Network System, owned by the Yomiuri Telecasting Corporation (讀賣テレビ放送株式会社, Yomiuri Terebi Hōsō kabushiki gaisha), itself partially controlled by the eponymous Yomiuri Shimbun Holdings, Japan's largest media conglomerate; Yomiuri TV forms part of Yomiuri's main television broadcasting arm alongside Kantō region flagship Nippon Television, which owns a 15.89% share in the company. Founded as New Osaka Television Co. on February 13, 1958, and renamed Yomiuri Telecasting Corporation on August 1, the station started broadcasting on August 28 as the first TV station to be affiliated with Nippon Television Network Corporation. Its studios are located in the Osaka Business Park district of Osaka. It also claims the highest viewing ratings in the Kansai region as of 2024.

## History
### Early years

Nippon TV applied for TV broadcasting licenses in Osaka and Nagoya after it began broadcasting in 1953, but the Ministry of Post declined the application on the grounds that "Nippon TV is a Tokyo channel, and applying for licenses in other regions is an act of crossing the boundary."$^{:12}$ At the time, Osaka had only one privately owned television station, Osaka TV Broadcasting (later merged with Asahi Broadcasting). However, because the majority of its programming mostly came from KRT (now TBS), Nippon Television and its parent company, Yomiuri Shimbun Group, began to try to establish their own television station in Osaka.$^{:12}$ Yomiuri Shimbun filed for a broadcasting license as Shin-Osaka TV in November 1956.$^{:13}$ In addition to Yomiuri Shimbun, eight other newspapers, including those from Asahi, Mainichi, Sankei, Kobe, and Kyoto, applied for TV broadcasting licenses in the Kansai region at the time, and only two licenses were issued, indicating that rivalry was fierce.$^{:13}$
To ease the overheated competition, the Ministry of Post decided to grant an additional broadcasting license in the Osaka area, and on October 22, 1957, the new Osaka TV station was granted a broadcasting license.$^{:13}$ On August 1, 1958, Shin-Osaka TV changed its name to Yomiuri TV.$^{:14}$

### 1958–1988

At 9:00 a.m. on August 28, 1958, Yomiuri TV was launched as the second privately owned television station in Osaka.$^{:20}$ Since Yomiuri TV is licensed as a quasi-educational station, they are required to dedicate 20%-30% of its airtime to educational programming, which resulted in being the only broadcaster at that time to air educational programs the most.$^{:22}$ At that time, Yomiuri TV produced "The Tales of Genji" which received positive reviews.$^{:41}$ Yomiuri TV started broadcasting color TV programming in September 1960, making it the first TV station in the Kansai region to do so.$^{:28}$ In April 1968, 30% of daytime and 45% of evening programs were broadcast in color.$^{:60}$ When Yomiuri TV renewed its broadcast license in 1965, the license category was changed from quasi-educational to general programming, which meant that a greater percentage of entertainment programming could be broadcast.$^{:62}$ In Spring of 1970, 100% of Yomiuri TV's programming were broadcast in color.$^{:61}$
Yomiuri TV's ratings gradually rose after the 1970s, and by the third week of November 1973, Yomiuri TV's daily average rating had reached 10%, and its prime time rating had reached 18.2%, making it the top-rated station in Osaka, including NHK.$^{:68}$ Since 1977, Yomiuri TV is the official sponsor along with Japan Aviation Association for the Japan International Birdman Rally, which received positive responses.$^{:116}$On October 1, 1978 and December 2, 1985, the broadcaster started broadcasting in stereo audio (being the first among Nippon TV affiliates, and second in the world)$^{:82}$ and supported Teletext (being the first among commercial broadcasters serving the Kansai region),$^{:159}$ respectively.

### 1988–present

On August 1, 1988, Yomiuri TV moved from its headquarters in Higashi-Tenma (since its inception) to Osaka Business Park. In April 1989, the channel started broadcast in enhanced-definition television. The channel ceased analog broadcasting on July 24, 2011.
On March 21, 2024, Yomiuri TV launched YTV Animation, a new production brand that will leverage the broadcaster's long history in animation.
On November 29, 2024, Yomiuri TV alongside fellow NNN/NNS affiliates Chukyo TV, The Sapporo Television Broadcasting and Fukuoka Broadcasting System announced that it would combine and integrate its management operations to form a holding company known as Yomiuri Chukyo FS Broadcasting Holdings Corp (FYCS Holdings). with its offices being located at NTVHD's headquarters in Minato, Tokyo. The merger, classified as a joint-stock transfer is expected to close on April 1, 2025, pending approval from the Ministry of Internal Affairs and Communications. Unlike a full restructuring of either YTV, CTV, STV and FBS, all four broadcasters would become wholly-owned subsidiaries of the combined company with its operations, including its corporate functions, remaining intact. The merger was approved by the shareholders of all four broadcasters, including YTV on December 24th of that year.

## Branding

From its inception to 1988, Yomiuri TV simply used the name of the channel with Yomiuri in hiragana (よみうりテレビ) or the YTV initials. During that period the sign-on of the station was footage of the sun rising accompanied by an orchestral fanfare. After the relocation, a new logo featuring a 10 mark was added.
In line with the 50th anniversary of its founding, YTV adopted a new logo, featuring a yellow lowercase ytv wordmark with a ball (the Ten Ball) representing channel 10 (analog and digital).

### Slogans

* テレビは読売、新聞も読売(TV is Yomiuri, the newspaper is also Yomiuri, 1958 at the time of sign-on)
* みんなのテレビ (Everybody's TV, 1968 to 1980)
* ハロー10ch(Hello 10ch, 1980 to 1995)- there was also a mascot called Hello-chan created by Sanrio.
* あしたのテレビへ。その1。OPEN(Onward to tomorrow's TV. Part 1. OPEN, 1995 to 1996)
* よみうりテレビは、あなたに「ぴたっ」とします。(roughly Yomiuri TV makes you closer, 1996)
* i need 10(1997 to 2000)
* テレビヤン(2000–2006)
* ウキウキわくわくytv(2007–2012)
* GO!GO!happiness(2013 - March 2020)
* ゴー!ゴー!10ch(2014 - March 2020)

## Broadcasting

The station broadcasts on digital channel 14 in most regions. The channel ceased analog broadcasting on July 24, 2011.

## Offices

* Headquarters: 3-50, Shiromi Icchome, Chūō-ku, Osaka, Japan (relocated on September 1, 2019)
* Tokyo Branch Office: 20th floor, NTV Tower, 6-1, Higashi-Shimbashi Itchome, Minato, Tokyo, Japan
* Nagoya Branch Office: 3rd floor, Shin-Kyoei Building, 7-9, Sakae Sanchome, Naka-ku, Nagoya, Japan
* Kyoto Branch Office: 5th floor, Yomiuri Kyoto Building, Shishikannon-cho, Karasuma-dori Rokkaku-Sagaru, Nakagyo-ku, Kyoto, Japan
* Kobe Branch Office: 4th floor, Yomiuri Kobe Building, 2-10, Sakaemachi-dori Itchome, Chūō-ku, Kobe, Japan
* Paris Branch Office: NNN Paris, Tour Maine Montparnasse, 33 Avenue De Maine, Paris, France
* Shanghai Branch Office: 580 Nanjing West Road 902B, Subsidiary Building of Nan Zheng Building, Shanghai, China
* New York Branch Office: NNN New York, 645 5th Avenue Suite 303, New York, NY, United States
* the Headquarters of Yomiuri Telecasting Corporation (since September 1, 2019)
* the Former Headquarters of Yomiuri Telecasting Corporation (January 2008)
* the Former Headquarters of Yomiuri Telecasting Corporation (October 15, 1989)