# OYLA

OYLA (from Kazakh ойла! [ojˈlɑ], meaning ‘think!’’) is a monthly science magazine for children and young readers ages 12 and over. Founded on the principle of fostering curiosity, OYLA's mission is to simplify complex STEM topics through visually engaging designs, interactive infographics, and interdisciplinary content. Published in multiple countries, including the USA, UK, Australia, and China, the magazine combines science, technology, engineering, mathematics, and humanities with the goal of making learning accessible and exciting for young minds worldwide. The magazine is available in both print and digital format.
The first issue of OYLA was published on September 1, 2015 by founders Yerdos Tulegenov and Gamzat Biyarov in Almaty, Kazakhstan. Each edition features articles on various scientific topics, ranging from basic questions (Why is Milk White?) to recent discoveries (Ocean Exploration Technology). The magazine also produces a weekly English-language podcast featuring discussions about topics from the current month’s edition.
The magazine is subscription-based and advertisement-free, and each edition is available in print or online. Each article features 100 “beautifully illustrated pages and easy-to-understand explanations”. Thus far, the magazine is available in sixteen countries, including Kazakhstan, Russia, South Korea, China, the US, the UK, and Australia (soon to be released in Germany and India), with circulation in 6 languages including Kazakh, Russian, Chinese and English.

## History

OYLA first launched in Kazakhstan in 2015. Since April 2017, the OYLA Youth Science magazine has been published monthly in Australia and New Zealand. Since June 2018, CHIP Wissen has been published bi-monthly in Germany, Austria, and Switzerland in German. Since November 2018 OYLA has been published bi-monthly in India in English. Since September 2019, the magazine comes out monthly in Russia under the name DUMAI. In December 2020, the magazine launched in the United Kingdom. The magazine comes out in France under the name À nous la Science. The first issue of the US edition of OYLA was published in December 2020. In January 2024, the magazine launched in the People’s Republic of China. On October 4, 2023, Oyla began an English-language podcast, which is ranked 36 in the all time top 100 educational podcasts for kids.

## Language Editions

| Language | Country | Website | Circulation |
| French | France | | 10,000 |
| Kazakh, Russian | Kazakhstan | | 25,000 |
| English | Australia, New Zealand | | 15,000 |
| Korean | South Korea | n/a | 12,000 |
| German | Germany, Austria, Switzerland | | 150,000 |
| English | India | | 20,000 |
| Russian | Russia | | 35,000 |
| English | United Kingdom | | 15,000 |
| English | United States of America | | 10,000 |
| Chinese | China | n/a | 20,000 |

## Awards and Recognition

OYLA is a highly rated children’s magazine, having been included in the list of The New York Times favorite kids magazines. In 2023 chief editor Gamzat Biyarov and art director Alexander Fisher were recognized by the British Society of Magazine Editors on the short lists in their respective categories. In 2024 chief editor Gamzat Biyarov was again recognized for in the category of children’s magazine editors. The magazine has also collaborated with National Oceanic and Atmospheric Administration Ocean Exploration to produce an article on maritime exploration.

## Gallery

* First German language edition of OYLA, CHIP WISSEN
* First American edition of OYLA December 2020
* Special edition of OYLA dedicated to anniversary of the moon landing
* Chief editor Gamzat Biyarov, Editorial office of OYLA, 2024