# OVO Sound

OVO Sound (short for October's Very Own) is a Canadian independent record label, founded in 2012 by rapper Drake, producer 40, and manager Oliver El-Khatib. The label operated as a subsidiary of Warner Music Group until 2022, after which it became an independent label.
The label has signed acts including PartyNextDoor, Majid Jordan, Roy Woods, Dvsn, Baka Not Nice, Popcaan, Smiley, and Naomi Sharon. In-house producers include 40 himself, Boi-1da, Nineteen85, Mike Zombie, T-Minus, and DJ Prince.

## History

The label's roots can be traced back to 2006, when Drake's first official mixtape, Room for Improvement, was released under the unofficial record label "All Things Fresh" which eventually became "October's Very Own". Drake later raised the profile of the label by prominently featuring OVO throughout his music, regularly mentioning the label in songs and on stage, as well as promoting OVO merchandise.
The record label was officially founded in 2012 by Drake and long-time collaborators Noah "40" Shebib and Oliver El-Khatib following the success of Drake's second studio album Take Care. According to Billboard, Drake signed a five-year partnership deal with Warner Records, which was extended in 2017.
Drake was signed as a solo artist to Republic Records through Young Money and Cash Money for nine years. Drake's 2018 release Scorpion was his last project under Young Money/Cash Money. On the other hand, the artists Drake signs to OVO Sound through Warner have their content distributed through the latter.
Upon founding the label in 2012, Drake and 40 signed frequent collaborators Boi-1da, T-Minus, and Mike Zombie to the label as in-house producers (the latter two are the only active signees in the label to come outside of Canada). In April 2013, it was reported that Drake was close to signing the label's first recording artist, PartyNextDoor, which he ended up revealing shortly thereafter. In August 2013, Drake announced that he signed Toronto music duo Majid Jordan to OVO Sound. OB O'Brien and iLoveMakonnen would soon sign in 2014, with the latter being the first non-Canadian act and second non-Canadian signee after to Mike Zombie. Makonnen would eventually leave OVO Sound in April 2016, wishing to pursue his interests as a solo artist with Warner. Canadian rap artist Roy Woods and R&B duo Dvsn, composed of singer Daniel Daley and producer Nineteen85, soon joined the label in 2015 and 2016, with each act releasing an EP and studio album respectively. In 2021, Canadian rapper Smiley was signed to the label.
On January 20, 2023, OVO announced the signing of Dutch-Caribbean singer, Naomi Sharon, becoming the first female artist on the label.
On January 23, 2024, Santa Anna Label Group, a subsidiary of Sony Music, announced an investment and partnership with OVO Sound, stating that they'd take over distribution for the label alongside provide new and existing A&Rs for the label.

## Roster
### Current acts

| Act | Year | Releases |
| Drake | 2012 | 9 |
| PartyNextDoor | 2013 | 7 |
| Majid Jordan | 2013 | 4 |
| Roy Woods | 2014 | 6 |
| Dvsn | 2015 | 5 |
| Popcaan | 2016 | 3 |
| Baka Not Nice | 2017 | 1 |
| Smiley | 2021 | 2 |
| Naomi Sharon | 2023 | 2 |

### Former acts

| Act | Year | Releases |
| ILoveMakonnen | 2014–2016 | 4 |
| Plaza | 2017–2021 | 1 |

### In-house producers

| Act | Year |
| 40 | 2012 |
| Boi-1da | 2012 |
| T-Minus | 2012 |
| Nineteen85 | 2013 |
| OG Ron C | 2013 |

## OVO Sound Radio

OVO Sound Radio was a radio program that aired on Beats 1, fortnightly on Saturdays. The show primarily aired newer material, with at least one song premiering in each broadcast. The show's initial airing was on July 11, 2015, and it was hosted by Drake and Oliver El-Khatib. The show is notable for debuting hit Drake singles, such as platinum-selling "Hotline Bling", and chart-topping "One Dance". The show ended on October 27, 2018.

### Sound 42

On March 4, 2021, Drake announced that he and Oliver would debut their new 24 hour radio station, "Sound 42" on Sirius XM featuring the return of OVO Sound Radio that same night. In an interview with GQ, Drake spoke on the partnership saying "It's something that Scott [Greenstein] from SiriusXM was extremely passionate about from the inception of our partnership. He's been so supportive with us as far as Sound 42 goes. And Sirius offers us the opportunity to be heard far and wide, right? Sirius is just the closest thing we have to those days of glory radio moments and I still get a massive amount of joy premiering music when I know that everyone is listening at the same time."

## OVO Clothing

October's Very Own was launched in 2011. The series of clothing began with a series of collaborations between Roots Canada and OVO, which produced several parkas, jackets and other collaborations. In 2013, merchandise for the OVO figurehead included collaborations with the Toronto Raptors, which coincided with Drake becoming the franchise's Global Ambassador. OVO has since morphed into a clothing line in itself, releasing a slew of clothes during every season of the year. T-shirts, sweatshirts, varsity jackets, baseball hats, and knit beanies are seasonal installations. OVO Clothing oversaw the opening of the first OVO store for the brand's clothing in downtown Toronto, opening on December 6, 2014. Exactly a year after the opening in Toronto, OVO stores expanded to the United States, opening a flagship store in Los Angeles, California. Its New York store opened in December 2016 on Bond Street, and its Chicago store in August 2019 on Walton Street in Gold Coast. OVO also opened its first location in Vancouver in December 2018.
Its pre-2016 collection was composed of basketball shorts, OVO jerseys, track jackets, and baggy hoodies.
On November 9, 2020, it was revealed via the OVO Clothing Instagram account that NHL Hall of Famer Wayne Gretzky would be a model for the Fall and Winter 2020 collection. Gretzky and OVO Clothing founder Drake are both native to southern Ontario, Canada. Also featured in the collection was former Canadian Olympian Ross Rebagliati, who won a gold medal in Giant Slalom Snowboarding in the 1998 Nagano Olympics.

### OVO Collaborations

Since its inception, OVO has collaborated with various sports franchises, athletes, sports apparel companies, fashion brands etc; here is a list of some of the collaborations:
* NFL (Fanatics, Inc.)
* SMEG
* Yale University
* Air Jordan
* NCAA
* FaZe Clan
* NBA
* Clarks
* Canada Goose
* FC Barcelona
* NHL
* Toronto Raptors – OVO Athletic Centre sponsorship

## Discography
### Studio albums

| Artist | Album | Details | Peak chart positions | Peak chart positions | Certification |
| Artist | Album | Details | CAN | US | Certification |
| Drake | Nothing Was the Same | Released: September 24, 2013 Label: Young Money, Cash Money, Republic, OVO Sound Formats: CD, digital download | 1 | 1 | RIAA: 6× Platinum |
| PartyNextDoor | PartyNextDoor Two | Released: July 28, 2014 Label: OVO Sound, Warner Bros. Formats: CD, LP, digital download | 19 | 15 | RIAA: Gold |
| Majid Jordan | Majid Jordan | Released: February 5, 2016 Label: OVO Sound, Warner Bros. Formats: CD, LP, digital download | 20 | 69 | |
| Dvsn | Sept. 5th | Released: March 27, 2016 Label: OVO Sound, Warner Bros. Formats: CD, LP, digital download | 69 | 133 | |
| Roy Woods | Waking at Dawn | Released: July 1, 2016 Label: OVO Sound, Warner Bros. Formats: Digital download | 30 | 127 | |
| PartyNextDoor | PartyNextDoor 3 | Released: August 12, 2016 Label: OVO Sound, Warner Formats: CD, LP, digital download | 4 | 3 | RIAA: Gold |
| Dvsn | Morning After | Released: October 13, 2017 Label: OVO Sound, Warner Bros. Formats: CD, LP, digital download | 19 | 38 | |
| Majid Jordan | The Space Between | Released: October 27, 2017 Label: OVO Sound, Warner Bros. Formats: CD, LP, digital download | 30 | 74 | |
| Roy Woods | Say Less | Released: December 1, 2017 Label: OVO Sound, Warner Bros. Formats: CD, LP, digital download | 26 | 92 | |
| PartyNextDoor | Partymobile | Released: March 27, 2020 Label: OVO Sound, Warner Formats: CD, LP, digital download | 3 | 6 | |
| Dvsn | A Muse in Her Feelings | Released: April 17, 2020 Label: OVO Sound, Warner Formats: CD, LP, digital download | 13 | 23 | |
| Popcaan | Fixtape | Released: August 7, 2020 Label: OVO Sound, Warner Formats: Digital download | 15 | 94 | |
| Dvsn & Ty Dolla Sign | Cheers to the Best Memories | Released: August 20, 2021 Label: OVO Sound, Warner Format: Digital download, streaming | – | 139 | |
| Drake | Certified Lover Boy | Released: September 3, 2021 Label: Republic, OVO Sound Formats: CD, LP, digital download | 1 | 1 | RIAA: 3× Platinum |
| Majid Jordan | Wildest Dreams | Released: October 22, 2021 Label: OVO Sound, Warner Formats: CD, LP, digital download | – | – | |
| Smiley | Buy or Bye 2 | Released: November 12, 2021 Label: OVO Sound, Warner Formats: Digital download | – | – | |
| Drake | Honestly, Nevermind | Released: June 17, 2022 Label: Republic, OVO Sound Formats: Digital download, streaming | 1 | 1 | RIAA: Platinum |
| Dvsn | Working on My Karma | Released: October 22, 2022 Label: OVO Sound, Warner Formats: Digital download, streaming | – | – | |
| Drake & 21 Savage | Her Loss | Released: November 4, 2022 Label: Republic, OVO Sound Formats: Digital download, streaming | 1 | 1 | RIAA: 2× Platinum |
| Popcaan | Great Is He | Released: January 27, 2023 Label: OVO Sound Formats: Digital download | – | – | |
| Roy Woods | Mixed Emotions | Released: July 28, 2023 Label: OVO Sound Formats: Digital download | – | – | |
| Drake | For All the Dogs | Released: October 6, 2023 Label: Republic, OVO Sound Formats: Digital download, streaming | 1 | 1 | |
| Naomi Sharon | Obsidian | Released: October 20, 2023 Label: OVO Sound, Santa Anna Label Group Formats: Digital download, streaming, LP | – | – | |
| Majid Jordan | Good People | Released: November 3, 2023 Label: OVO Sound Formats: Digital download, streaming, LP | – | – | |
| PartyNextDoor | PartyNextDoor 4 | Released: April 26, 2024 Label: OVO Sound, Santa Anna Label Group Formats: Digital download, streaming, LP | 13 | 10 | |
| Roy Woods | Rolling Stone | Released: December 6, 2024 Label: OVO Sound, Santa Anna Label Group Formats: Digital download, streaming | – | – | |

### Compilation albums

| Artist | Album | Details | Peak chart positions | Peak chart positions | Certification |
| Artist | Album | Details | CAN | US | Certification |
| Drake | Care Package | Released: August 2, 2019 Label: Republic, OVO Sound Formats: Streaming, digital download | 1 | 1 | |

### Soundtrack albums

| Artist | Album | Details |
| Various Artists | Top Boy (A Selection of Music Inspired by the Series) | Released: September 13, 2019 Label: OVO Sound, Warner Formats: Streaming, digital download |

### Mixtapes

| Artist | Album | Details | Peak chart positions | Peak chart positions | Certification |
| Artist | Album | Details | CAN | US | Certification |
| Drake | If You're Reading This It's Too Late | Released: February 13, 2015 Label: Young Money, Cash Money, Republic, OVO Sound Formats: CD, LP, digital download | 1 | 1 | RIAA: 4× Platinum |
| Popcaan | Vanquish | Released: December 20, 2019 Label: OVO Sound, Warner Formats: Digital download | – | – | |
| Drake | Dark Lane Demo Tapes | Released: May 1, 2020 Label: Republic, OVO Sound Format: Streaming, digital download | 1 | 2 | |

### EPs

| Artist | Album | Details |
| PartyNextDoor | PartyNextDoor | Released: July 1, 2013 Label: OVO Sound, Warner Bros. Formats: Digital download |
| Majid Jordan | A Place Like This | Released: July 17, 2014 Label: OVO Sound, Warner Bros. Formats: Digital download |
| PartyNextDoor | Colours | Released: December 3, 2014 Label: OVO Sound, Warner Bros. Formats: Digital download |
| iLoveMakonnen | iLoveMakonnen | Released: December 15, 2014 Label: OVO Sound, Warner Bros. Formats: Digital download |
| Roy Woods | Exis | Released: July 31, 2015 Label: OVO Sound, Warner Bros. Formats: Digital download |
| iLoveMakonnen | iLoveMakonnen 2 | Released: November 20, 2015 Label: OVO Sound, Warner Bros. Formats: Digital download |
| Roy Woods | Nocturnal | Released: December 21, 2016 Label: OVO Sound, Warner Bros. Formats: Digital download |
| PartyNextDoor | Colours 2 | Released: June 2, 2017 Label: OVO Sound, Warner Bros. Formats: Digital download |
| Plaza | SHADOWS | Released: June 10, 2017 Label: OVO Sound, Warner Bros. Formats: Digital download |
| PartyNextDoor | Seven Days | Released: September 28, 2017 Label: OVO Sound, Warner Bros. Formats: Digital download |
| Baka Not Nice | 4Milli | Released: August 3, 2018 Label: OVO Sound, Warner Bros. Formats: Digital download |
| Drake | The Best in the World Pack | Released: June 15, 2019 Label: OVO Sound, Frozen Moments, Republic Formats: Digital download, streaming |
| Roy Woods | Dem Times | Released: May 15, 2020 Label: OVO Sound, Warner Formats: Digital download |
| PartyNextDoor | Partypack | Released: October 16, 2020 Label: OVO Sound, Warner Formats: Digital download |
| Drake | Scary Hours 2 | Released: March 5, 2021 Label: OVO Sound, Republic Formats: Digital download, streaming |
| Naomi Sharon | Another Life | Released: January 20, 2023 Label: OVO Sound Formats: Digital download, streaming |