# Jony Ive

Sir Jonathan Paul Ive (born 27 February 1967) is a British-American designer. He is best known for his work at Apple Inc., where he was senior vice president of industrial design and chief design officer. He has been chancellor of the Royal College of Art in London since 2017.
Ive joined Apple in September 1992, and was promoted to senior vice president of industrial design in the late 1990s after the return of the co-founder, Steve Jobs. He was Chief Design Officer from 2015, until his departure in July 2019. Working closely with Jobs, Ive played a vital role in the designs of products including the iMac, Power Mac G4 Cube, iPod, iPhone, iPad, MacBook, and the user interface of Apple's mobile operating system iOS. He was also responsible for the design of major architectural projects including Apple Park and Apple Stores.
Born in London, Ive lived there until his family moved to Stafford when he was 12. He studied design at Newcastle Polytechnic, and later joined the London-based design firm Tangerine, where he worked on client projects for LG and Ideal Standard as well as Apple. After leaving Tangerine to join Apple full time, he began designing the decade's PowerBooks and Macs. He acquired US citizenship in 2012. He was invited to join the Royal College of Art in May 2017 as its head of college, serving a fixed five-year term until May 2022.
Ive has received accolades and honours for his designs and patents. In the United Kingdom, he has been appointed a Royal Designer for Industry (RDI), an Honorary Fellow of the Royal Academy of Engineering (HonFREng), and a Knight Commander of the Order of the British Empire (KBE). In 2018, he was awarded the Hawking Fellowship of the Cambridge Union Society. In a 2004 BBC poll of cultural writers, Ive was ranked the most influential person in British culture. His designs have been described as integral to the successes of Apple, the world's largest information technology company by revenue and the largest company in the world by market capitalization. In 2019, Ive announced he his departure from Apple after 27 years to start his own design firm, LoveFrom, with the industrial designer Marc Newson. In 2021, he was recruited by the Agnelli family to work on Ferrari vehicles.

## Early life and education

Jonathan Paul Ive was born on 27 February 1967 in Chingford, London, United Kingdom. His father, Michael Ive, was a silversmith who lectured at Middlesex Polytechnic, and his grandfather was an engineer. While attending secondary school, he was diagnosed with dyslexia.
According to a March 2014 interview with Time, Ive was inspired to become a designer by his teenage love of cars. He investigated car design courses in London, including one at the Royal College of Art, but was repelled by the students: "The classes were full of students making vroom! vroom! noises as they drew."
Ive studied industrial design at Newcastle Polytechnic, where he was introduced to a form of Germanic design which originated at the Bauhaus. The Bauhaus expressed the idea of only including what is needed into designs. This philosophy can be seen in his work with Apple. While at Newcastle, some of his designs – including a telephone and a hearing aid – were exhibited at the Design Museum in London. He graduated with a first class Bachelor of Arts in 1989.

## Career

Ive's designs at polytechnic garnered him the RSA Student Design Award in 1988 and 1989, which afforded him a small stipend and a travel expense account to use on a trip to the United States. He travelled to San Francisco, where he met designers including Robert Brunner, who ran a small consultancy firm that would later join Apple Computer. After returning to England six weeks later, Ive interned at the product design agency Roberts Weaver Group (his college sponsor), where he impressed executives with his attention to detail and work ethic.

### Tangerine

After a year with Roberts Weaver, Ive joined a London-based design agency, Tangerine, in Hoxton Square. He designed a diverse array of products, such as microwave ovens, toilets, drills and toothbrushes for clients including LG and Ideal Standard. However, he became frustrated after he designed a toilet, bidet, and sink for Ideal Standard, and the company rejected the work, stating that the products were too costly and looked too modern. He became unhappy with his clients who had different ideas.
From 1990 to 1992, Brunner tried to recruit Ive to Apple. During this time, Apple became a client of Tangerine. Ive worked on "Project Juggernaut" for Apple, investigating the future of portable computers and setting the stage for what would become the PowerBook.

### Apple

* Apple Newton MessagePad, released in 1993. Ive designed the smaller models following.
* First iPod, introduced in 2001. Jon Rubinstein assembled the original design team including Ive as lead design engineer.
* A vector rendition of the first-generation iPhone, first marketed in 2007. Its form factor is credited to Ive.
* Although Ive's studio began designing an iPad-like device before the iPhone, the iPad was first released in 2010.
He was formally recruited to Apple as a full-time employee in September 1992. Ive was initially apprehensive about joining Apple given the move from the UK to California. His first major assignment in Apple's Industrial Design Group regarded the second generation of the Newton and the MessagePad 110. A lack of emphasis on design during the early 1990s prompted Ive to consider quitting.
Steve Jobs, who left in 1985 after being pushed away by John Sculley, was staging a return to the company and recruited Ive to join him in taking the firm in a different direction. Jon Rubinstein, Ive's boss at the time, managed to retain Ive as an employee by explaining that Apple was "going to make history" under Jobs in 1996.
Ive became the senior vice president of industrial design in 1997 heading up the industrial design team responsible for most of the company's significant hardware products. Ive's first assignment in this capacity was the iMac, introduced in 1998 (he is credited with designing its translucent plastic case). The iMac helped pave the way for many other designs such as the iPod and eventually the iPhone and the iPad. Ive described his rapport with Jobs in 2014: "When we were looking at objects, what our eyes physically saw and what we came to perceive were exactly the same. And we would ask the same questions, have the same curiosity about things." Ive became the first human to make a public phone call with Jobs after he introduced the iPhone on 9 January 2007. It was reported that Ive's desire for keeping the products as thin as possible may have led to the mechanically fragile butterfly keyboard and removing the Magsafe power connector, HDMI port, and SD card reader from the MacBook.
Ive was given his own design office at Apple during the early 2000s in which he oversaw the work of his appointed design team, and he was the only Apple designer with a private office. Only his core team—which consisted of around 15 people from the UK, the US, Japan, Australia, and New Zealand (who had worked together for around two decades)—and top Apple executives were allowed into the office, because it contained all of the concepts, including prototypes, that the design team was working on. Ive did not allow his children to enter the office.
Jobs described Ive as his "spiritual partner at Apple", stating that
   The difference that Jony has made, not only at Apple but in the world, is huge. He is a wickedly intelligent person in all ways. He understands business concepts, marketing concepts. He picks stuff up just like that, click. He understands what we do at our core better than anyone. If I had a spiritual partner at Apple, it's Jony. Jony and I think up most of the products together and then pull others in and say, 'Hey, what do you think about this?' He gets the big picture as well as the most infinitesimal details about each product. And he understands that Apple is a product company. He's not just a designer. That's why he works directly for me. He has more operational power than anyone else at Apple except me. There's no one who can tell him what to do, or to butt out. That's the way I set it up.
The offices of Jobs and Ive in Apple's Cupertino headquarters were linked by a covered corridor. Ive delivered the eulogy for Steve at both the Apple employee memorial service and the family service.
In 2011 it was reported that Ive was paid $30 million in base salary with a $25 million stock bonus for the year. His compensation ceased to be publicly disclosed by the firm thereafter, rendering him the only Apple executive to be afforded such as provision. A year later it was estimated that his net worth was £80 million.
On 29 October 2012, Apple announced that Ive would "provide leadership and direction for Human Interface (HI) across the company in addition to his role as the leader of Industrial Design." With the 2013 World Wide Developers Conference (WWDC) announcement of iOS 7 and Ive's role as principal, Apple press information was also updated to reflect his new title: senior vice president of design. In the same press update, Ive stated that he hoped his best work was yet to emerge and that he preferred to be identified as a maker of products, rather than a designer. On 26 May 2015, the firm announced that Ive was promoted to chief design officer (CDO), at the time one of only three C-level executives at Apple along with CEO Tim Cook and CFO Luca Maestri (Jeff Williams would be promoted to COO at the end of 2015). On 8 December 2017, Apple announced that Ive would resume direct responsibility for the company's product design.

### LoveFrom

Apple announced on 27 June 2019 that Ive would depart the company, stating that he would start an independent firm named LoveFrom, along with fellow designer Marc Newson, that would work with Apple as its primary client. LoveFrom is known to keep a low profile. Partners in LoveFrom include Marc Newson and Peter Saville. LoveFrom unveiled a minimalistic website in October 2021. In July 2022, the consulting agreement with Apple was ended, thus ending Ive's relationship with the company. LoveFrom works with a number of brands including Ferrari and Airbnb. Ive is close friends with Airbnb chief executive Brian Chesky. Through Terra Carta Design Lab in 2021 and Charles's coronation in 2023, Ive produced designs for Charles III. In 2023, Ive led the development of a foldable red nose for Comic Relief. In 2024, it was reported that LoveFrom was working with tech firm OpenAI to develop hardware focused on artificial intelligence, though details are scarce.

### Royal College of Art

Ive received an honorary degree from the Royal College of Art (RCA) in 2009. On 25 May 2017, Ive was appointed Chancellor of the RCA in London, effective 1 July 2017, succeeding Sir James Dyson. In this position he serves a fixed five-year term as the Head of college, where he will govern the college as an academic administrator. Ive began running committee meetings, attending faculty meetings, and conferring degrees in the summer of 2017. Ive said of the appointment: "I am thrilled to formalise my relationship with the RCA, given the profound influence the college has had on so many of the artists and designers that I admire." Ive was still chancellor in January 2023.

## Public image

Ive is known for his minimalist, downplayed sense of style and presentation of self. Chief among his public image is his "nearly shaved head and tightly trimmed beard". It is estimated that Ive first shaved his head in a tight buzzcut and coupled it with stubble when, in 2001, aged 34, he was promoted to vice president of industrial design at Apple. His look had him referred to as one of the "100 Most Powerful Bald Men in the World" by GQ in their 2013 listing. Known for its minimalist look, it has inspired Halloween costumes, grooming regimens, and a small-scale fashion movement, among other things.
He has been known to sport "signature looks" that include: multi-colored pied-de-poule suits, painter's pants, canvas pants, linen button down shirts, Clarks Wallabees, and mono-colored t-shirts. His favourite tailor is reportedly British clothier Thomas Mahon. Ive's voice, used in Apple's marketing and promotional videos since 1994, has been noted for its Essex accent and reserved style of speech.

## Influences

The work and principles of Dieter Rams, the chief designer of Braun from 1961 until 1995, influenced Ive's work. In Gary Hustwit's documentary film Objectified (2009), Rams says that Apple is one of only a handful of companies existing today that design products according to his ten principles of good design. Ive contributed an essay to a 2011 Rams monograph, Dieter Rams: As Little Design as Possible.
He is also said to have been influenced by the Bauhaus tradition (known for its credos form follows function and less is more), which emerged in Germany during the 1920s and became a staple design approach adopted by the Ulm School of Design during the 1950s. The Bauhaus / Ulm design style was also adopted during the 1980s by luxury automotive brand Audi, which also influenced Jonathan Ive's designs (particularly his work with Apple), and has garnered comparisons in colour stencil, structure, and lighting design.

## Personal life

While he was attending secondary school at Walton High School in Stafford he met his future wife, British writer Heather Pegg in 1987. They have two sons. His family resides in the Pacific Heights neighbourhood of San Francisco, California. Their home was purchased for US$17 million in 2012. While at Apple, Ive commuted an hour and a half from San Francisco to Cupertino every day. He said in 2014 that if his work at Apple ever became substandard, he would "make things for [himself], for [his] friends at home instead". Ive also owns a house in the Cotswolds.
According to the Sunday Times Rich List in 2019, Ive was worth an estimated £192 million.
Ive is known to live a reserved, private home life and to shun publicity.

### Automobiles

Since his early years in England, Ive has expressed an interest in automobiles and automotive design. While in university he drove a Fiat 500. He frequently attends auto shows and exhibitions such as the Goodwood Festival of Speed, where he serves as a jury member for competitions.
It has been reported that Ive's preferred carmakers were all once-British: Aston Martin, Bentley, and Land Rover. Ive has been linked to owning an Aston Martin DB4, Aston Martin DB9, Aston Martin Vanquish, Bentley Brooklands, Bentley Mulsanne, Land Rover Discovery 3, and a Rolls-Royce Silver Cloud.

## Charity work and public service

Ive has designed products for charitable causes, including a one-off Leica camera that set a world record auction price and a Jaeger-LeCoultre sports watch — one of only three — for an HIV/AIDS charity. During this auction, Ive and fellow designer Marc Newson raised $13 million for Bono's Product Red charity. With matching from the Bill and Melinda Gates Foundation and additional matching from the UK and US Governments, the total raised was $46 million.
In 2023, Ive redesigned the Red Nose, the symbol of Comic Relief's Red Nose day, sold to raise money for charity. He also designed the emblem for the coronation of Charles III, which features a rose, thistle, daffodil, and shamrock— traditional symbols representing the four parts of the United Kingdom – in the shape of St Edward's Crown. Ive described the choice of these flowers as being "inspired by King Charles's love of the planet, nature, and his deep concern for the natural world," and that it is intended to refer to the "optimism of spring".
In 2023, LoveFrom announced its own scholarship programme, which is aimed at increasing representation in the design industry by supporting designers from all backgrounds. The programme covers the full tuition of a student at the California College of the Art, the Rhode Island School of Design and two students at the Royal College of Art each year.

## Honours and awards

Throughout his career at Apple, Ive has received nominations and garnered awards for his work. He has been appointed a Royal Designer for Industry (RDI), an Honorary Fellow of the Royal Academy of Engineering (HonFREng), a Commander of the Order of the British Empire (CBE) in 2006 and Knight Commander of the same Order (KBE) in 2012. He has received honorary degrees from the Rhode Island School of Design and California College of the Arts, and made an honorary doctor of the Royal College of Art. On successive Wednesdays in June 2016, Ive was awarded honorary doctorates at the University of Cambridge and the University of Oxford. In 2004, he was named the "Most Influential Person on British Culture" in a BBC poll of cultural writers.