# Sandra Palmer (entrepreneur)

Sandra Marie Palmer (born on 4 August 1969) is a Jamaican entrepreneur, university lecturer, and the CEO of the company Above or Beyond.

## Early life and education

Palmer was born in the small, rural community of Topsham, located in Manchester, Jamaica. She has two younger brothers. She attended Coley's Mountain Primary School from 1974 to 1980. Upon failing her first attempt at the Common Entrance Examination, she was sent to Nazareth All Age School in 1980 where she succeeded in her second attempt at the Examination. She then moved on to Bishop Gibson High School for Girls in Mandeville, which she attended from 1981 until her graduation in 1986.
After spending time briefly in the banking sector, she began pursuing tertiary education in 1989 at the University of the West Indies, Mona. She graduated with a Bachelor of Arts Honours degree, majoring in history, political science and economics.
In 1997, Palmer earned her Master of Business Administration (with distinction) from Nova Southeastern University at the H. Wayne Huizenga School of Business and Entrepreneurship, where she specialized in General management. In 2004, she completed her doctorate in business administration with honours from Nova Southeastern University’s H. Wayne Huizenga School of Business and Entrepreneurship, where she specialized in information technology management. Palmer's doctoral dissertation entitled "A Study of the Inclination of Jamaican Employees to Opt for Telework: A Comparison with Findings for United Kingdom Employees" was published in 2004.

## Career

Palmer worked at the National Commercial Bank for four years until she resigned in 1990 to focus on her university education. After completing her first degree, she began working at the information technology firm WTG-APTEC. In 1996, she left and joined GraceKennedy’s InfoGrace team as a corporate account executive.
In October 1997, Palmer started SSP APTEC Limited in Kingston, Jamaica, an information technology company providing audio-visual equipment. The firm also advised the top management of small and medium-sized enterprises (SMEs) and institutions on issues of strategy, organizational operations, and technology. In November 2002, she expanded to Florida under the name SSP APTEC Inc. and remained in that market for 10 years. In March 2012, after almost two decades, she suspended both companies and went into academia full-time.
Palmer was acknowledged in the World Bank report "Women's Economic Opportunities in the Formal Private Sector in Latin America and the Caribbean: A focus on Entrepreneurship in 2010 for her entrepreneurial pursuits and was cited as one of Jamaica's most successful female entrepreneurs".
In 2014, she founded two companies: Peak Performance International, which offers executive coaching, business and life coaching, motivational and keynote speaking as well as management consulting; and Soulmates, an exclusive match-making site, which finds love for the affluent and successful individual who is seeking a meaningful long-term relationship. As a core philosophy, Palmer believes that "only the companies who rethink their strategies and put plans in place to respond to the new business environment will remain viable or even survive."
In August 2017, Palmer became CEO and senior partner at Above or Beyond (formerly The JobBank), the corporate brand of Leahcim T. Semaj and Company Limited. The organisation aims to build upon its history in the field of human capital development by enhancing its internal capacity and expanding its presence throughout the Caribbean and Florida. Her role is to leverage her experience in business and academia to lead the organisation.

### Lecturing

Palmer began her career in education at Jamaica College as a teacher of Caribbean history. She left after one semester but returned to education in 2006 when she became a lecturer at the University of the West Indies, Mona, school of Business and Management and also at Northern Caribbean University, college of business and hospitality management. At the Mona School of Business and Management at the University of the West Indies, Palmer redesigned the New Ventures and Entrepreneurship course, in the MBA, MBM, and EMBA programs at the University. At Northern Caribbean University, she teaches Business Writing, Entrepreneurship and New Venture Initiatives, and Managerial Economics in the MBA program. She also lectured entrepreneurship at the University of Technology in Jamaica from 2007 to 2014. From 2012 to 2014, she served as dean of undergraduate studies at the University College of the Caribbean and also as the director of information services.

### Author

Palmer's autobiography is On Seraph Wings: Memoirs of a Country Girl.