# List of Super Bowl commercials

The commercials which are aired during the annual television broadcast of the National Football League Super Bowl championship draw considerable attention. In 2010, Nielsen reported that 51% of viewers prefer the commercials to the game itself. This article does not list advertisements for a local region or station (e.g. promoting local news shows), pre-kickoff and post-game commercials/sponsors, or in-game advertising sponsors and television bumpers.

## 1960s
### 1967 (I)

The commercials included ads from "Ford, Chrysler, RCA, RJ Reynolds Tobacco, McDonald's, and Budweiser among others."

### 1968 (II)

One notable commercial featured was a Gulf advertisement.

### 1969 (III)

| Product type | Product/title | Plot/notes |
| Airlines | TWA "Old West" | A contemporary TWA airliner lands in a wild west town. |
| Airlines | TWA "Tour Our Tours" | Promotes the airliner's flights to Europe. Features footage of several European cities and landmarks. |
| Beer | Schlitz "Comin' Atcha" | A man asks for a Schlitz beer at a bar. The bartender fills up the customer's glass and slides it down the counter. While this is going on, another bartender talks about the quality of Schlitz. Just as the bartender who has been on the floor is about to lift up the bar flap, to go behind the counter, the customer quickly reacts, and the bar flap is lowered just in time for him to receive their glass of beer. |
| Car | Chrysler "Scuba Diver" | A scuba diver in a dreamy sequence with groovy music introduces Chrysler as "the Possible Dream." |
| Car | Plymouth "Road Runner" | Wile E. Coyote chases the Road Runner into a Plymouth car dealership. |
| Cigarette | Pall Mall "Gold" | When having to choose between two sets of cigarettes, a guy (who is represented by a close up his hand) has to choose between one set that has 'Good, Rich Flavor' and the other set that is 'Lower in Tar'. Before selecting one of the two, another hand comes in stops the guy from making a choice and is presented a pack of Pall Mall Gold cigarettes. The hand that presented the Pall Mall cigarettes informs the guy that both choices can be found in their cigarettes. |
| Cigarette | Silva Thins "Lower Tar" | A man wearing sunglasses, smokes a Silva Thins cigarette while a voiceover talks about how the cigarette has the lowest amount of tar, according to US Government studies. |
| Cigarette | Salem "Country" | The ad begins with a couple driving a Ford Mustang in a big city. The driver of the car then grabs a Salem cigarette. Right as he begins smoking the cigarette, the ad stops for a quick second. When the ad starts again, the two are now cruising offroad through a sunny countryside in a Jeep. |
| Cigarette | Winston "Playing Your Song" | A man turns a carton of Winston cigarettes into a record and places it on a record player. While spinning on the turntable, the makeshift record ends up playing the Winston tastes good like a cigarette should jingle. |
| Electronics | RCA "Non-Smear Color #1" | To demonstrate the effectiveness of the Non-Smear color television from RCA, a screen is split in half. The test is performed by an adult woman. On the left side shows an unclear, grainy screen. Thanks to the transistors and automatic fine tuning installed in the RCA televisions, the distorted effects are not present on the right side of the screen. |
| Electronics | RCA "Non-Smear Color #2" | Identical to the first advertisement but with a younger woman conducting the test |
| Juice | Mott's "Clamato" | To make Clamato, clams and tomatoes are crossed into one single hybrid-organism. |
| Personal care | Gillette "Adjustable" | An animated, anthropomorphic Gillette Techmatic razor has the pitch of his voice lowered, each time the dial on him is adjusted from "Hi" to "Lo". |
| Personal care | Gillette "Hands Down" | A giant blob of Gillette Foamy shaving cream sticks to a man's hand, free of any drip. |
| Personal care | Gillette "Swedish Lady Barber" | A man from the United States travels to Sweden to get a shave, only to stop the session several times; due to the razor from the barber not being as good as the Gillette Spoiler razor he uses back home in the US. |
| Personal care | Right Guard "The Great American Coverup" | People attempt to hide their underarm perspiration, while out in about in their daily lives. |
| Petroleum | Phillips 66 "Anti-Pollution" | In response to air pollution, the detergent additives in Phillips 66 gasoline and Motor oil allows people to confidently take a deep breath. |
| Petroleum | Phillips 66 "Kids Gas Stand" | While peddling his Ford Mustang pedal car, a little boy pulls up and is serviced at Phillips 66 gas stand that two kids have made, similar to that of a lemonade stand. |
| Tire | Goodyear "Polyglas Testimonial - John" | John P. Cearley of Texas voices his approval of the WideTread Polyglas tires from Goodyear that are on his car. |
| Tire | Goodyear "Polyglas Testimonial - Thomas" | Thomas B. Burness, a club manager, gives his thoughts on Goodyear's WideTread Polyglas tires. |

## 1970s
### 1970 (IV)

| Product type | Product/title | Plot/notes |
| Beer | Schmidt's "Beautiful" | At a ski resort, a couple goes downhill skiing together. Everything about this is described as 'beautiful' by the voiceover. During the ride down the slope, the two fall over. The couple then get up and share a Schmidt's beer together. |
| Car | Pontiac "Humbler" | A young man pulled up in his GTO to a drive-in restaurant with dramatic music and exhaust noise in the background, pulling the "exhaust" knob to activate the vacuum operated exhaust, drowning the noise out, and then drive off. |
| Cigarette | Winston "Me and My Winston" | A female singer performs the 'Me and My Winston' jingle in front of a giant Winston cigarette box. |
| Insurance | New York Life "Happiness" | A New York Life agent offers happiness to a hippy family through life insurance. |
| Petroleum | American Oil Company "De-Icer" | Thanks to the De-Icer fuel system antifreeze used in his car, that was recommended by his local American Oil station, a man is able to ease his thoughts of starting his car on a cold, snowy morning. |
| Petroleum | American Oil Company "I'm a Believer" | Various people (including Santa Claus) are seen wearing buttons labeled "I'm a Believer", stating their preference of Amoco lead-free gasoline over competing fuel brands. |

### 1971 (V)

| Product type | Product/title | Plot/notes |
| Car | Plymouth "Here Comes Cricket" | Adverting the new Plymouth Cricket. Features a Cricket driving inside a circle formed of various Plymouth cars, before parking in a space left open for the car. |
| Financial services | Oppenheimer Fund "Hands" | Four individual hands flash on the screen one at a time, before coming together and forming the Oppenheimer Funds logo. |
| Motor oil | STP "Snow" | On a cold and snowy night, Andy Granatelli is able to start his car and drive in the freezing weather, thanks to using STP Motor oil. |
| Personal care | Personna 74 "Tungsten Steel" | Highlights the usage of tungsten steel for the products line of razor blades. |
| Shaving cream | Noxzema "Close" | Gunilla Knutsson appears on screen with a can of Noxzema; telling men how close they can get when they "take it off" with Noxzema cream. After she says that, the camera begins zooming up close to her lips. The ad ends with the close of up Knutsson's lips, telling the viewer that this is how close they can get when they use Noxzema. |
| Tax preparation | H&R Block "John Cameron Swayze" | John Cameron Swayze promotes H&R Block's tax return service. |
| Tire | Goodyear "Polyglas" | Advertising the Polyglas tire from Goodyear. The ad highlights the tires advantages in mileage, traction, and strength by showing motorists demonstrating these traits while driving. |

### 1972 (VI)

| Product type | Product/title | Plot/notes |
| Beer | Lone Star Beer "Big Country" | A group of cowboys round up a heard of horses. After getting the job done, they all relax and enjoy a can of Lone Star Beer. |
| Beer | Pabst Blue Ribbon "Highwheelers" | A group of men ride on vintage high wheel bicycles through a park. The narrator connects this to the old-time taste of Pabst Blue Ribbon beer. |
| Car | Ford "What You Want" | The head of a board meeting, at the Ford Motor Company, talks about the changes that were made to the Ford Galaxie 500 thanks to listening to customer requests that were sent to the company. |
| Cigar | Dutch Masters "Latin America" | Several women bring a man, bananas, then a chocolate cake, and finally, Dutch Masters cigars. The narrator for the advertisement describes the items, that were brought to the man, as some of the best tasting and that they have come from Latin America. |
| Deodorant | Right Guard "Fire Yours" | A man and then a woman talk about the problems with the antiperspirant they use. The narrator of the spot then responds to this, by telling the viewer to fire the antiperspirant they are currently using and hire Right Guard. |
| Hardware | Black+Decker "Car Building" | Highlights the usage of Black+Decker tools for building automobiles |
| Hardware | Black+Decker "Charlie Jones" | Charlie Jones talks about the Black+Decker Deluxe Shrub and Hedge Trimmer, for their Super Bowl Special promotion. |
| Hardware | Black+Decker "Power Tools" | Black+Decker power tools are used to build a skyscraper. |
| Hardware | Black+Decker "Shurb and Hedge" | Promotes a special offer from Better Homes and Gardens by offering the consumer a pair of books, through a certificate from a purchase of either a hedge trimmer or a two-speed drill assortment |
| Hardware | Black+Decker "Weekend Chores" | Another Super Bowl Special promotional spot with Charlie Jones; the spot has Jones talking about the Black+Decker two-speed quarter drill assortment |
| Industry trade group | Foundation for Full Service Banks "Diner" | A man named Mike opens up a diner, thanks to a Full Service Bank. |
| Insurance | Allstate "Young Mans Insurance" | An adult male spends time at zoo with his son. The narrator informs the viewer, that by using Allstate for life insurance, you do not have to pass away in order to collect money. The narrator of the ad then talks about the company's money back plan and ends the ad referring to Allstate as the young man's life insurance. |
| Personal care | Gillette "Dry Look" | Shows the before and after appearances of men who use The Dry Look hair spray |
| Personal care | Gillette "Face Saver" | The ad starts with a man voicing his frustrations about shaving, due to having to shave multiple times against the grain, along with the irritation it causes. The man then talks about how Gillette's Foamy Face Saver shaving cream helps with this problem. Thanks to the lubricating protection from the shaving cream, the man is able shave against the grain, with less irritation. |
| Personal care | Gillette "Trac II" | A man dressed in a lab coat talks about why the Gillette Trac II razor has two blades and the advantages it has with shaving. |
| Personal care | Personna 74 "Construction Worker" | At a construction site, a construction worker drills a hole into a beam. The voiceover for the commercial, then talks about how the tungsten steel of the drill bit made the workers tough job easier the same way the same steel used in the Personna 74 razor gives the user the sharpest and longest lasting shave. |
| Petroleum | ARCO "A Little More Mileage" | A couple is on their way to catch a ferry ride, but the car they are in, runs out of gas. The man driving the car, gets out, walks to his nearest ARCO gas station and fills up a gas can. When he arrives back at the dock, the woman and the car he was with, are on the ferry sailing away from the man. |
| Soft drink | Coca-Cola "Hilltop" | Several teenagers from around the globe sing on top of a hill in Italy while holding bottles of Coke. The jingle sung in the ad ("Buy the World a Coke") was later adapted to a full-length song (removing the Coca-Cola references) twice, becoming a hit song. |
| Tire | Goodyear "Radial Tire" | At the Goodyear Test Track in San Angelo, Texas, the Goodyear Custom Wide Tread Radial Tire is put to the test, by placing the tires on a Ford Mustang and slaloming around a set of cones. The car is able to navigate the course, flat and smooth, thanks to the tires. |

### 1973 (VII)

| Product type | Product/title | Plot/notes |
| Car | Dodge "Any Length" | George Blanda physically stretches a standard Dodge Pickup to form a club cab and then stretches it even further to form a crew cab. |
| Personal care | Noxzema "Cream Your Face" | Farrah Fawcett sings to Joe Namath and rubs Noxzema shaving cream on his face. |
| Tire | Goodyear "Steel Guard" | Promoting the Steel Guard Radial Tire from Goodyear; shows five different ways the tire was tested |

### 1975 (IX)

| Product type | Product/title | Plot/notes |
| Aerospace | Boeing "Almost 60 Years" | Highlights aviation history, starting with the Wright brothers and ending the spot with the Boeing 747 |
| Automotive | DieHard "Car Start" | An adult couple has trouble starting their car, so they resort to borrowing their teenage son's souped up Plymouth Barracuda, equipped with a DieHard battery. |
| Beer | Budweiser "Skier" | A female skier dressed in a Budweiser sweater, glides down a snowy slop an meet up with some friends to enjoy some Budweiser beer. |
| Electronics | Zenith "Chromacolor II" | A spokesman reveals that in a survey polled amongst independent service technicians, Zenith color televisions topped in fewest repairs, best picture, and was the brand that most participants said they would buy at present time. Promotes the Chromacolor II television. |
| Fast food | McDonald's "Big Mac" | People attempt to recite the "Two all-beef patties" Big Mac jingle. |
| Personal care | Grecian Formula "No Grey" | A wife tells her husband that he looks younger, thanks to using Grecian Formula 16. |
| Security | Master Lock "Rifle" | A man attempts to break a Master Lock with a rifle. He fails, but does put a bullet hole in the lock. |

### 1976 (X)

| Product type | Product/title | Plot/notes |
| Automotive | ACDelco "Freedom Battery" | Promotes the Delco Freedom car battery |
| Beer | Budweiser "Beer Talk - Room For More" | Ed McMahon tells viewers that when it comes to beer, it's better to have a good long drink rather than drinking it sip by sip. |
| Beer | Miller Hight Life "Miller Time" | When Miller Time approaches, a group of construction workers head to a bar after a long day of work constructing a skyscraper. |
| Beer | Miller Lite "Rosey Grier and friends" | Retired football players, Ben Davidson, Rosey Grier, and Ray Nitschke, form a knitting club |
| Car | Ford "Granada" | The Ford Granada is put to the test against the Cadillac Seville and the Mercedes-Benz 280. |
| Copy | Xerox "Monks" | |
| Credit card | American Express "Jack Nicklaus" | Jack Nicklaus talks about why he uses an American Express credit card. |
| Security | Master Lock "Marksman 2" | |

### 1977 (XI)

| Product type | Product/title | Plot/notes |
| Copy | Xerox "Monks" | A monk must make 500 handwritten scriptures for his boss. He obviously goes to Xerox, and delivers the scriptures. The boss looks to the heavens and says, "It's a miracle". |

### 1978 (XII)

| Product type | Product/title | Plot/notes |
| Beer | Budweiser "Here Comes The King" | The Budweiser Clydesdales stroll through the snow, while the famed Budweiser-jingle, Here Comes The King, plays. |
| Beer | Miller High Life | |
| Car | Ford "Futura" | Space themed spot promoting the Ford Fairmont Futura |
| Credit card | American Express "Pele" | Pele talks about the American Express Card he uses whenever he travels. |
| Electronics | RCA "Leslie Caron" | Leslie Caron promotes the RCA ColorTrak television. |
| Personal care | Gillette | Promotes the Atra Razor |
| Personal care | Gillette | Promotes Trac II Shave Cream |
| Personal care | Right Guard | |
| Tire | BFGoodrich | |

### 1979 (XIII)

| Product type | Product/title | Plot/notes |
| Airlines | Eastern "Busy Phones" | Frank Borman talks about the computer system that Eastern has implemented, to help improve their call system. |
| Battery | Eveready "Robert Conrad" | Robert Conrad talks about the Eveready Alkaline Power Cell battery. |
| Beer | Budweiser "Here Comes The King" | The Budweiser Clydesdales stroll through the snow, while the famed Budweiser-jingle, Here Comes The King, plays. Also aired during Super Bowl XII |
| Beer | Budweiser "When You've Said It All" | Featuring footage of the Miss Budweiser hydroplane, the Budweiser-sponsored Spyder NF-10 Can-Am car, and the Budweiser Hot-Air Balloon in action |
| Beer | Miller High Life "Firefighters" | After putting out a big fire, a team of firefighters go to a bar and have a Miller High Life beer. |
| Beer | Miller Lite "Famous Ex-Quarterbacks" | Retired quarterbacks Terry Hanratty, Charley Johnson, and Norm Snead appear at a table enjoying Miller Lite beer. |
| Car | Chrysler "Hal Linden" | Hal Linden explains the features and benefits the Chrysler Newport has over the Chevy Caprice. |
| Car | Chrysler "Neil Armstrong" | Neil Armstrong talks about the engineering advantages Chrysler had made with their cars. |
| Car | Dodge "Gutsy" | The Dodge Omni 024 is advertised in the ad; details the features associated with the vehicle |
| Car | Dodge "Rugged" | Promotes the Dodge Omni 024; refers to the overhead cam system as 'rugged' |
| Car | Dodge "Value You Can Measure" | Spot introducing the Dodge St. Regis; talks about the advantages the car has over the Chevrolet Caprice |
| Car | Plymouth "Beyond" | Advertisement promoting the Plymouth Horizon TC3; highlights the different options and features for the car |
| Car | Volkswagen "Pilot" | An airplane pilot talks about why he owns a Volkswagen Rabbit. |
| Car rental | Avis "Super Saver Rates" | A spokesman talks about the different special rates that Avis offers to its customers. |
| Computer | IBM "Chip" | Highlights the computer chip used in IBM computers. A spokesman first appears with an enlarged image of the chip before showing the actual chip, which is smaller than the tip of his finger. |
| Credit card | American Express "Jim Fixx" | While running in Paris, Jim Fixx explains why he uses American Express. |
| Electronics | Canon "John Newcombe" | A photographer takes photos of John Newcombe with a Canon AE-1 camera. Newcombe then uses the camera to take a picture of a female tennis player. |
| Electronics | Magnavox "Handing Out Money" | Promotes the Magnavox Annual Sale; informs customers can receive a rebate by purchasing Magnavox products |
| Fast food | McDonald's "One and Only Taste" | People from all over the country enjoy the "one and only" taste of the Big Mac sandwich. |
| Financial services | EF Hutton "Joggers" | While two guys are out for a jog, a discussion about the market forms. One runner talks about looking into tax-free incomes, thanks to their broker suggesting it. The other runner talks about his broker being EF Hutton. Before going into detail on what was discussed with his broker, everyone around the two runners stops and listen to what the runner has to say about EF Hutton. |
| Hotel | Sheraton "Taste" | Dana Valery performs a musical number about Sheraton's hotels. |
| Insurance | Crum & Forster "Fourth of July" | Fourth of July parades are made possible thanks to Crum & Forster insurance. |
| Manufacturing | Eaton "Space Shuttle" | Thanks to the microwave system provided by Eaton, a space shuttle is able to land on top of an airplane. |
| Pulp and paper | Georgia-Pacific "We've Grown" | Highlights the company's expansion into the chemical and oil industries. |
| Soft drink | Coca-Cola "Hey Kid, Catch!" | A young kid tries to talk to "Mean" Joe Greene by the locker room after a game. Greene is his usual "mean" self until the kid insists Greene has his Coke. After Greene drinks the Coke, he "sweetens" up and offers the kid his jersey, saying, "Hey, kid... catch." |

## 1980s
### 1980 (XIV)

| Product type | Product/title | Plot/notes |
| Beer | Budweiser "Rocket Car" | Stan Barrett's attempt at breaking the land speed record in the Budweiser Rocket is depicted in this ad. |
| Financial services | EF Hutton "Joggers" | While two guys are out for a jog, a discussion about the market forms. One runner talks about looking into tax-free incomes, thanks to their broker suggesting it. The other runner talks about his broker being EF Hutton. Before going into detail on what was discussed with his broker, everyone around the two runners stops and listen to what the runner has to say about EF Hutton. Also aired during Super Bowl XIII |
| Privately held company | Crown Forklifts "Noah's Ark*" | |
| Security | Master Lock "Marksman 2" | |
| Soft drink | Coca-Cola "Hey Kid, Catch!" | A young kid tries to talk to "Mean" Joe Greene by the locker room after a game. Greene is his usual "mean" self until the kid insists Greene has his Coke. After Greene drinks the Coke, he "sweetens" up and offers the kid his jersey, saying, "Hey, kid... catch." Also aired during Super Bowl XIII and again at Super Bowl XV |
| Wine | Paul Masson Wine "Orson Welles" | |

### 1981 (XV)

| Product type | Product/title | Plot/notes |
| Beer | Budweiser "Hard Day's Work" | Part of the "This Buds for You" campaign; dedicated to those who put in a hard day's work |
| Beer | Budweiser "Workers" | A "This Buds for You" Spot saluting the workers who make sports equipment |
| Beer | Miller High Life "Eddie Rabbitt in Concert" | Eddie Rabbitt ends a concert by performing "I Love a Rainy Night" and heads backstage for Miller Time. |
| Beer | Miller Lite "Not the Same" | John Madden talks about how Miller Lite has helped him with relaxing, in contrast to his coaching days. While talking about the beer, he gets out of seat and starts rambling about why he prefers Miller Lite to other beers. The ad ends with Madden bursting through the wall and continuing his rant. |
| Beer | Pabst Blue Ribbon "Spirit" |
| Camera | Polaroid "Now with a Flash" | A couple walks in a park. The man shows that now you can have a flash on your Polaroid Camera, showing brighter photos. |
| Security | Master Lock "Marksman 2" |
| Soft drink | Coca-Cola "Hey Kid, Catch!" | A young kid tries to talk to "Mean" Joe Greene by the locker room after a game. Greene is his usual "mean" self until the kid insists Greene has his Coke. After Greene drinks the Coke, he "sweetens" up and offers the kid his jersey, saying, "Hey, kid...Catch." Also aired during Super Bowl XIII and Super Bowl XIV. |

### 1982 (XVI)

| Product type | Product/title | Plot/notes |
| Airlines | Eastern "More" | Eastern president, Frank Borman, thanks those who made Eastern, Americas favorite airline. |
| Analgesic | Anacin "Pet Shop" | A woman at a pet shop gets a headache and considers taking Tylenol to remedy it. A man she is with, however, recommends that she takes Anacin 3 instead. |
| Automotive | Bendix "Power of Ingenuity" | Cliff Robertson talks about how Bendix creates the future through the power of ingenuity. |
| Automotive | ACDelco "Ice Block Demo" | The Delco Freedom 60 Car Battery is placed in a block of ice and is able to start a car up. |
| Beer | Löwenbräu "Skiers" | On a skinning trip, a trio of guys have climbed a snowy slope. One of the skiers wants to turn around and head back, but another one tells him that they have Löwenbräu at the lodge. This changers the skiers mind and the three ski back to the lodge for some Löwenbräu. |
| Beer | Michelob Light "Skiers" | Two skiers have a race to the bottom of a hill for a Michelob Light. |
| Beer | Pabst Blue Ribbon "The Same" | People give their thoughts on Pabst Blue Ribbon beer. |
| Car | Cadillac "Working Late" | The Cadillac de Ville is the payoff for a man who has worked long, hard hours in the office. |
| Car | Ford "Telly Savalas" | Telly Savalas promotes the Ford Escort. |
| Car | Honda "Engineering Wonder" | Advertisement for the Honda Accord. Talks about the upgraded features and improvements for the model year. |
| Car | Honda "Signs" | Promoting the Honda Civic; highlights the fuel economy of the car |
| Car | Mercedes-Benz "Test Track" | The Mercedes-Benz 240D is put to the test at the Mercedes test track. |
| Car | Subaru "Ruth Gordon" | The Subaru BRAT is promoted by Ruth Gordon. |
| Computer | RadioShack "Color Computer" | A commercial for the TRS-80 computer |
| Electronics | Canon "Joe Theismann" | The ad starts with a professional photographer taking photos of Joe Theismann during a football game with a Canon AE-1 camera. It ends with Theismann using the same camera to take photos of his family throwing around a football at their house. |
| Insurance | Sentry Insurance "Ernie" | A worker named Ernie is welcomed back from an injury by his co-workers. |
| Petroleum | Gulf Oil "Wide Load" | A motorist uses Gulf Super Unleaded fuel for his station wagon to get around a wide load semi truck while driving up a steep hill. |
| Restaurant | McDonald's "Hopscotch" | Two kids are playing hopscotch while singing the McDonald's menu. Soon, the whole neighborhood joins in. |
| Restaurant | Wendy's "David "Deacon" Jones | David "Deacon" Jones talks about how Wendy's has twice the meat for one burger. |
| Security | Master Lock "Marksman 2" | |

### 1983 (XVII)

| Product type | Product/title | Plot/notes |
| Beer | Budweiser Light "Born of Tradition" | A Clydesdale runs through the snow while a voiceover talks about Budweiser Light beer. |
| Beer | Budweiser Light "Drafted" | Despite being a 7th round draft pick, a football player manages to bring out his best during a team practice. |
| Beer | Miller High Life "Welcome to Miller Time" | |
| Car | Chrysler "Ricardo Montalbán" | Ricardo Montalbán promotes the Chrysler New Yorker. |
| Car rental | Hertz "Best of Both Worlds" | O. J. Simpson explains how Hertz gives customers the "Best of Both Worlds with the gifts they provide their customers and the travel rewards program that they offer as well. |
| Electronics | Atari "Judy" | Compares the Atari 5200 SuperSystem to arcade games. Highlights the 'pause' feature that the system provides, in which it allows the player to receive a call from a woman named 'Judy' all thanks to this feature. |
| Electronics | Canon "Joe Theismann" | The ad starts with a professional photographer taking photos of Joe Theismann during a football game with a Canon AE-1 camera. The ad ends with Theismann using the same camera to take photos of his family throwing around a football at their house. Also aired during Super Bowl XVI |
| Manufacturing | Briggs & Stratton "Invisible" | People use Briggs & Stratton equipment but only the engine is visible. |
| Restaurant | Burger King "Ultimate Weapon" | A female Burger King employee (played by Elisabeth Shue) appears on screen, telling the viewer that if they have not switched over to Burger King yet, they have no choice but to use the 'Ultimate Weapon' on them: a montage of the Whopper sandwich set to Ride of the Valkyries. |
| Security | Master Lock "Marksman 2" | |

### 1984 (XVIII)

| Product type | Product/title | Plot/notes |
| Airline | Eastern "Wings" | At a ceremony, an Eastern Air Lines pilot gets his wings badge from a trio of businesspeople for excellent service. |
| Analgesic | Anacin "That's Football" | A football player talks about using Anacin after a game, to relieve pain. |
| Beer | Budweiser Light "Hockey Goalie" | During a hockey game, a goalie brings out his best and helps his team win. |
| Beer | Miller Lite "Train" | John Madden explains why he prefers taking the train over flying. |
| Beer | Stroh Light "Poker Game" | For a group of guys, poker night becomes a Stroh Light night, thanks to host providing his friends with Stroh Light beer. |
| Car | Chevrolet "Eurosport" | Promoting the Chevy Celebrity Eurosport; features footage of the car driving around a unique custom backdrop with a voiceover and jingle |
| Car | Chevrolet "Mars" | A Chevy Camaro drives around Mars, while bystanders, with glowing eyes, watch the car drive by them. |
| Car | Toyota "Dan and Evi Gurney" | Dan Gurney takes his wife, Evi, out for a ride in a Toyota Supra around the Riverside International Raceway in southern California |
| Car | Toyota "The Truck World On Its Rear" | Toyota's new trucks for 1984, cause other pickups to lift up and stand on their rear bumpers. |
| Computer | Apple Macintosh "1984" | In what some call the greatest Super Bowl commercial of all time, an Olympian runs to save a race of hypnotized humans from their computer overlord. Being chased by police, the Olympian throws a hammer at the screen overlord, and a beacon of light shines to stunned silence from the followers. The ad closes with the narration "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like 1984." |
| Computer | Atari "Get Started" | Alan Alda unpacks, hooks up, and turns on an Atari XL home computer in a 30-second commercial. |
| Computer | IBM "Differences" | Families from all over the world watch the Olympic Games. |
| Computer | Tandy "Dawn of a New Era" | Bill Bixby pitches the new Tandy TRS-80 Model 2000 in space. Co-branded spot alongside RadioShack. |
| Electronics | Sharp "Down To Size" | The ad begins with a man in a copy center, with a Sharp SF 900 Copier. As he describes the features of the copier a giant saw cuts through the wall. This is repeated two more times, until only a fourth of the center is left. Each time the saw cuts a section off, the man quickly and frightenedly moves over to the section of the copy center that remains. |
| Insurance | Nationwide "Puppy" | A little boy named Andrew gets a puppy from his parents. The narrator states that puppy is going to help him learn more about love and responsibility. This segways into the narrator stating that when the boy gets older, his responsibilities will increase, and that Nationwide will be there to help him; just like they have with the rest of their family. The ad ends with Andrew and his new puppy sleeping in a blanket, in allusion to the blanket protection that Nationwide provides to their customers. |
| Pet food | Purina Dog Chow "Danny Boy" | While walking on the beach with their dog named 'Danny Boy', a son asks his father how old their dog will get. |
| Retail | ComputerLand "It's Time We Had A Talk" | A daughter takes her father to a ComputerLand store to look for a computer. |
| Security | Master Lock "The Doubters" | Following up from their 'Marksman' spot, several organizations which doubted the outcome of firing a bullet into a Master Lock, repeat the test; only to get the same result as the original ad. |
| Soft drink | Diet Coke "Olympic Dad" | A track runner gets mentorship from his father, which leads him to winning the gold medal at the Olympics. |

### 1985 (XIX)

| Product type | Product/title | Plot/notes |
| Beer | Bud Light "Give Me a Light" | |
| Beer | Miller Lite "Respect" | |
| Car | Ford "On the Road Again" | Promotes Ford trucks and features a cover of On the Road Again with reworked lyrics focusing on driving Ford trucks |
| Car | Ford "Ski Trip" | On a very snowy day, a family takes their Ford Tempo and goes on a skiing trip. |
| Computer | Apple, Inc. "Lemmings" | A long line of blindfolded office workers approaches a cliff. One by one, the workers plunge to their deaths, while a voice says that Macintosh Office will soon be announced. The person at the end of the line then stops and removes his blindfold, taking in the situation before turning around and seeing another line of people approaching. |
| Exercise equipment | Soloflex "Work of Art" | |
| Fire HVAC security equipment and controls | Johnson Controls "LAX" | |
| Fire HVAC security equipment and controls | Johnson Controls "Superdome" | |
| General Building Materials Composites | Owens Corning "Perfect Crime" | |
| Hospitality | Hyatt Hotels "Hotel in Space" | A father and son travel to space and stay at a Hyatt space station hotel. Bart Starr makes a cameo appearance. |
| Manufacturing | The Canned Food Information Council "Brilliance" | |
| Manufacturing | ITT "Brakes" | Showcases the anti-lock braking system provided in cars through ITT's Teves division; The ad shows a comparison of a car test; first with a car that does not have the ABS feature on a slick road, which causes it to spin out when braking. Next, a car with the ABS feature installed on it is put to the test. This time the car stops on the slick road smoothly and without spinning out. |
| Manufacturing | Minolta "Neat Freak" | |
| Marine Corps | U.S. Marines "Sword" | |
| Security | Master Lock "The Doubters" | Following up from their 'Marksman' spot, several organizations which doubted the outcome of firing a bullet into a Master Lock, repeat the test; only to get the same result as the original ad. Also aired during Super Bowl XVIII |
| Software | Cullinet "Bobby Orr" | Bobby Orr talks about Cullinet software and its use in the business world. |

### 1986 (XX)

| Product type | Product/title | Plot/notes |
| Credit card | Discover Card "Dawn of Discover" | |
| Dairy | American Dairy Association | |
| Fire HVAC security equipment and controls | Johnson Controls "LAX" | |
| Fire HVAC security equipment and controls | Johnson Controls "Superdome" | |
| Food | Eagle Snacks "Begged" | In response to the strong demand from customers wanting to purchase the peanuts they served on flights; an airplane parks at a supermarket to drop off a supply of Eagle Honey Roasted Peanuts to sell at the store. |
| Hotels | Holiday Inn "A Promise" | |
| Mail | UPS "Tour" | A group of businesses men from Japan take a tour of a UPS facility. |
| Manufacturing | Minolta "Uncle Ebenezer" | |
| Marine Corps | U.S. Marines "Sword" | |
| Restaurant | Burger King "Find Herb" | |
| Restaurant | McDonald's "McDLT" | |
| Truck bedliner | Duraliner "Your Neighbor" | |
| Watches | Timex "Atlantis" | A group of deep-sea divers discover a giant Timex Atlantis 100 watch buried at the bottom of the sea. |

### 1987 (XXI)

| Product type | Product/title | Plot/notes |
| Airlines | American Airlines "Reward Trip" | Back from his flight, a businessman returns to the office only to receive a voicemail from his boss. When listening to the message, the businessman finds out he has been rewarded a vacation for all the trips he has had to take for his job with American Airlines. |
| Beer | Bud Light "Party Animal" | |
| Fire HVAC security equipment and controls | Johnson Controls "LAX" | |
| Fire HVAC security equipment and controls | Johnson Controls "Superdome" | |
| Food | Kellogg's Corn Flakes "America's Cereal" | People give their thoughts on Kellogg's Corn Flakes cereal. |
| Insurance | Allstate "Leave It to Us" | |
| Insurance | The Travelers "Artist" | An artist paints a piece that centers around the Travelers Red Umbrella logo. |
| Restaurant | McDonald's "New Kid" | An elderly man has his first day on the job at McDonald's. |
| Retail | Foot Locker "Futuristic" | A futuristic ball game is played in space. |
| Soft drink | Diet Coke "Pierce Brosnan vs Ninja" | Pierce Brosnan enjoys a Diet Coke with a woman, while a ninja attempts to attack him and fails doing so. |
| Soft drink | RC Cola "Little Red Wagon" | A little boy and his dog goes around collecting Pepsi and Coca-Cola cans. Each can they find goes in the toy wagon he is pulling along. When the wagon gets full, he brings it to a recycling center and exchanges the cans for some coins. The ad ends with the little boy using the coins from the Coke and Pepsi cans he had collected, to purchase an RC Cola from a vending machine. |
| Soft drink | Slice "Baseball" | Major League Baseball stars, Lenny Dykstra, Wally Joyner, Mike Scott, and Ozzie Smith play a game of baseball. A splah effect happens with each movement made. |
| Telecommunications | Contel "Charlton Heston" | Charlton Heston talks about how business manage information with Contel. |
| Tire | Goodyear "Lost Pet" | Thanks to the Goodyear Vector tires used on their car, a father and son are able to drive around and find their lost dog, despite the heavy rainfall. |

### 1988 (XXII)

| Product type | Product/title | Plot/notes |
| Airline | American Airlines "Pilot" | Reaching the end of his tour, a military pilot is given an acceptance letter; confirming his new role as a pilot for American Airlines. |
| Airline | Delta "Your Bag" | A ticket agent for Delta skillfully maneuvers through a crowd at an airport, in order to return a suitcase for a customer who is about to board an airplane. |
| Airline | Pan Am "Half Fare No Fare Fare" | A couple debates on where they want to travel to. |
| Alcohol | Bartles & Jaymes "Bugle" | Frank Bartles and Ed Jaymes promote the new Bartles & Jaymes Premium Berry Wine cooler. |
| Antacid | Alka Seltzer "Felix" | Felix McGrath of the United States Ski Team talks about using Alka Seltzer Plus. |
| Aspirin | Bayer "Birth" | A man, who four years ago had a heart attack, gets to watch his wife give birth. |
| Battery | Energizer "Jacko" | Australian rules footballer, Mark "Jacko" Jackson, sings about Energizer Batteries while on a train. |
| Beer | Bud Light "Goalie" | Spuds MacKenzie plays goalie for the US Hockey team. |
| Beer | Bud Light "Ski Jump" | Spuds MacKenzie competes in a ski jump competition. |
| Beer | Budweiser "The Promise" | Narrator talks about the genuine promise of Budweiser beer. |
| Beer | Budweiser "Rehab" | After dealing with an injury, an athlete trains for a comeback. |
| Beer | Budweiser "Strength" | A spot which symbolizes the Budweiser Clydesdales as a metaphor for Budweiser's quality taste. |
| Beer | Michelob "After Midnight" | Eric Clapton performs After Midnight in a bar. |
| Beer | Stroh's Light "Impressions" | Alex the Dog does impressions of several famous dogs in front of a group of guys. |
| Candy | Nestle Crunch "Jimmy Connors" | Jimmy Connors appears with his family. |
| Car | Eagle "Euro" | An ad for the new Eagle Premier, describing it as an American car with European sophistication and handling. |
| Car | Pontiac "If You Like To Drive" | Promoting the Pontiac Grand Prix. A voiceover informs the viewer about the car as a car for those who really like to drive. |
| Car | Suzuki "Great Lengths" | A driver in a Suzuki Samurai is revealed as someone who takes short cuts to make driving fun. |
| Car | Volkswagen "Interact" | A Volkswagen Jetta swerves through rows of Volkswagen engineers on a test track. |
| Car | Yugo "Tough | A group of Yugo cars drive through a setting, surrounded by canyons, while the narrator describes the cars as "tough, dependable, and affordable". |
| Clothing | Hanes "Mike Ditka" | Appearing in a locker room, Mike Ditka talks about switching to Hanes T-shirts and underwear. |
| Computer | IBM "Signals" | An IBM spokesperson appears with a football referee to discuss referee signals. |
| Credit card | Visa "Olympics" | A spot promoting the 1988 Winter Olympics and highlighting how Visa is the official card of the Olympics. |
| Food | Campbell's "Eat You Up" | Howie Long takes care of his mean appetite by having a bowl of Campbell's Chunky Soup |
| Food | Campbell's "Get Over Here" | Mike Ditka enjoys a can of Campbell's Chunky Soup. |
| Insurance | John Hancock "Michael Mark" | In a conversation between two family members, a young male named Michael Mark, discusses his income and is asked about what investments he has ade. |
| Insurance | New York Life "Ice Man" | In the year 2014, a cryogenically frozen skier from 1988 is thawed out. |
| Insurance | Travelers Insurance "Red Umbrella" | A person with a red umbrella stands out in a crowd. |
| Mail | UPS "Flying Letters" | A stack of UPS Next Day Air Letter envelopes flies out, one-by-one; each of them landing on a desk. |
| Manufacturing | Dupont "Great Saves" | A woman at a fancy party leaps to prevent a piece of food from landing on the carpet and staining it. |
| Motor oil | Pennzoil "World Class Protection" | Silhouettes of five of the world's leading motor oils are displayed on screen. One-by-one, each bottle floats away when the voice over states that only one motor oil exceeds all car makers US warranty requirements and surpasses the American Petroleum Institute's highest standards for car engine protection for every weight it sells. This leaves only one motor oil bottle left which is revealed to be Pennzoil. |
| Motor oil | Valvoline "Heat Wave" | Advertising the company's line of Turbo Formula motor oil; a cover of the song, Heat Wave, plays while a montage of people driving various turbo-charged cars is shown for the duration of the ad. |
| Personal care | Old Spice "More Effective" | Promoting the brand's Fast Track Deodorant; for the ad, a voiceover says that "It's More Effective Than the Leading Men's Deodorant" and that clinical tests have shown that it blocks odor; prior to revealing the product |
| Real estate | Coldwell Banker "Skipping Stones" | A mother and her daughter skipping stones across the water of a pond. The pond is next to a new house the daughter had purchased. They have a conversation about the new house and the daughter talks about the ways that Coldwell Banker has been able to help her be able to buy the home. |
| Restaurant | McDonald's "Cheddar Melt" | Promoting the new Cheddar Melt burger |
| Restaurant | McDonald's "County Champ" | A track athlete returns to his hometown after failing to make the Track and Field team for the Olympics. |
| Restaurant | McDonald's "Time-Out" | An advertisement with Michael Jordan is interrupted to promote the introduction of the Cheddar Melt. |
| Restaurant | McDonald's "Tossed Salad" | Advertising the fast-food chain's line of Tossed Fresh Salads, complete with a jingle |
| Security | Master Lock "Lock In" | Montage of people using various types of locks from Master Lock to secure their items. |
| Soft drink | Diet Coke "Out On A Ledge" | Demi Moore has to retrieve her Diet Coke which accidentally has fallen onto a ledge, high up on her apartment building. |
| Soft drink | Diet Pepsi "Mad Dog" | To get a Diet Pepsi from a vending machine, a couple has to maneuver around a dog trying to chase them. Starring Michael J. Fox. |
| Tire | Michelin "I Like Your New Car" | Two voice overs talk about the new car one of them got. Visually, the ad shows close ups of the car and a baby. |
| Tire | Michelin "See Saw" | A Michelin tire slides from one end to another on a see saw. |

### 1989 (XXIII)

| Product type | Product/title | Plot/notes |
| Beer | Budweiser "Bud Bowl I" | A team of Budweiser beer bottles compete against Bud Light beer bottles in a simulated football game. |
| Car | Dodge "Space Shuttle" | While waiting for a space shuttle to land, a crowd of people check out a Dodge Spirit and give their thoughts on the car. |
| Credit card | American Express "Miami Miami Miami" | |
| Restaurant | McDonald's "Stadium" | At Super Bowl XXIII, the scoreboard at the endzone displays a message celebrating the 21st birthday for the Big Mac. The crowd then sings Happy Birthday in honor of the sandwich. |
| Retail | Sears "Our House" | A family begins their morning off by using Kenmore appliances to make breakfast and clean their clothes. Our House by Crosby, Stills, Nash & Young provides the soundtrack to the advertisement. |
| Security | Masterlock "Lock Abuse" | People are unable to break into various locations due to each location being secured by a Masterlock lock. |
| Soft drink | Diet Coke "The Move Is On" | |

## 1990s
### 1990 (XXIV)

| Product type | Product/title | Plot/notes |
| Car | Chrysler "Lee Iacocca" | Lee Iacocca talks about the guaranteed rebate offered for all Chrysler vehicles. |
| Car | Nissan "Turbocharged Dream" | A Nissan 300ZX Turbo is challenged by a sportbike, racing car and a jet fighter respectively. Directed by Ridley Scott |
| Credit card | American Express "The Race" | Paul Newman races a top-fuel dragster on a mini-bike. |
| Clothing | Nike "Announcers" | |
| Insurance | New York Life "Friends" | Thanks to being friends with a life insurance agent from New York Life, the next generation of family members are insured. |
| Restaurant | McDonald's "Homer Alaska" |
| Restaurant | McDonald's "Saving the Universe" | |
| Security | Masterlock "Lock Abuse" | People are unable to break into various locations due to each location being secured by a Masterlock lock. Also aired during Super Bowl XXIII |
| Soft drink | Coca-Cola "Generations Hilltop Reunion" |
| Soft drink | Diet Pepsi "Joe Montana Challenge" | Joe Montana offers any celebrity that has appeared in a Diet Coke commercial, to take a blind taste test and see which tastes better, Diet Pepsi or Diet Coke. |
| Telecommunications | GTE "Forget" | GTE Workers run through a tunnel like football players. Promotes the company providing the official telecommunications system for the Super Bowl Cast: Dick Enberg & Bob Lilly |

### 1992 (XXVI)

| Product type | Product/title | Plot/notes |
| Airlines | USAir "Where Are We?" | A father takes his son to a field watch a USAir airliner fly over. |
| Beer | Budweiser "Dan Marino" | Anti-drunk driving PSA starring Dan Marino |
| Beer | Budweiser "Scott Pruett" | Anti-drunk driving PSA starring Scott Pruett |
| Car | Hyundai "Take a Stand"" | While the song "Stand by Me" by Ben E. King plays, the narrator describes the company's ValueCare maintenance plan |
| Car | Isuzu "Car/Rent" | In a perfect world, everyone would have a Ferrari Testarossa or beachfront property. However, this commercial world has people putting stuff on their budgets that would leave little room for car and rent. Luckily, the Isuzu Rodeo exists for such people. |
| Clothing | Air Jordan "Hare and Air Jordan" | After having trouble sleeping due to a basketball game taking place above him, Bugs Bunny recruits Michael Jordan to get his revenge. Would become the inspiration for the 1996 feature film, Space Jam. |
| Clothing | Bugle Boy "Golf Course" | While golfing, a man's friends criticize him for "spending time" with his wife instead of golfing with them. |
| Clothing | Reebok "Dan and Dave" | A five-part saga of two runners who hope to compete in the 1992 Summer Olympics in Barcelona. |
| Electronics | Magnavox "Go Away" | Actor John Cleese displays a number of the company's latest electronics. As the ad progresses, Cleese appears on the screen or lens of each subsequent product, with some of the Johns becoming increasingly frustrated. |
| Fast food | McDonald's "The Foods You Want" | The ad describes how McDonald's treats you how you want to be treated, and it ends with the slogan "What you want is what you get." |
| Film | Stop! Or My Mom Will Shoot | TV promo |
| Security | Master Lock "Opera" | Montage of more ne'er-do-wells trying and failing to break through locks made by Master Lock |
| Soft drink | Pepsi "Cindy Crawford" | Two boys watch Cindy Crawford drive up to a vending machine and drink a can of Pepsi. |
| Soft drink | Pepsi "Billboard" | This four-part ad describes the fictional narrative of how Pepsi created its new slogan, "Gotta' Have It." In the first 30-second advertisement, a farmer drives his truck off the road and into a Pepsi billboard. The accident conveniently leaves the phrase, "Choice of a New Generation" cut-out as if by hand. In the second advertisement, townspeople are interviewed to describe their feelings about the new Pepsi movement. People gather by the hundreds in an event mimicking the iconic Woodstock festival. In the third advertisement, celebrities including Regis Philbin, Yogi Berra and Jimmy Connors comment on the popularity of Pepsi, and by the commercial's end, a new slogan is discovered: "Gotta' Have It." The fourth advertisement is in the style of a news report, and it notes the sightings of Pepsi billboards across the country. |

### 1993 (XXVII)

| Product type | Product/title | Plot/notes |
| Car | Honda Prelude "Slingshot" | The ad was produced by RPA. A 190-horsepower Prelude VTEC goes in reverse and speeds forward like a slingshot. |
| Car | Lincoln "Highlight Film" | Promoting the Lincoln Mark VIII. Rather than being an advertisement for the car, the narrator tells the viewer to think of the 30-second spot as a highlight film. Several football broadcast techniques like Instant Replay and Slow Motion are used in the ad. |
| Car | Oldsmobile "100,000 Mile Drive" | Consumers give there testimonials on the advantages that came from driving their Oldsmobile Achieva for 100,000 miles. |
| Car | Subaru Impreza "Teaser" | This ad was produced by Wieden+Kennedy. six different commercials are used to describe the new Impreza: 1. The Honda Civic has a 3-Channel ABS but the Impreza has a 4-Channel ABS. 2. The Impreza has less trouble starting in cold weather conditions than the Honda Civic by not having a distributor. 3. With a new EJ18 horizontally opposed engine the Impreza does well cornering and has a better weight distribution than the Honda Civic. 4. The Impreza Suspension gives a smoother ride than a Honda Civic which has a double wishbone suspension. 5. The Impreza TCU is linked with the ECU to provide seamless shifting. 6. The Subaru passenger car has 93 percent of registrations for the last decade which are still on the road, according to the 1991 R.L. Polk & Company Passenger Car Registration Report. Narrated by Kirstie Alley |
| Clothing | Lee "Inhale" | A man tries to suck in his stomach to button up his jeans and accidentally inhales his pet canary. |
| Clothing | Lee "The Date" | A young woman in her bedroom upstairs wearing a white cap sleeved leotard or bodysuit as a top sees her date (Alan Cumming) pulling up. She struggles to get into jeans rolling her hips and jumping up and down while trying to pull on her jeans. Her date sees the silhouette of her through her window and gets excited. As she continues to struggle to get into her jeans she gets one foot tangled in cord of floor lamp then the other and falls into a mannequin. The mannequin lands on top of her and the lights goi out. The guy seeing this thinks she is fooling around with another guy. |
| Footwear | Nike "Hare Jordan" | Marvin the Martian takes all the Air Jordans on earth and challenges Michael Jordan and Bugs Bunny to a game of basketball with the fate of the earth at stake. The commercial was the inspiration for the movie Space Jam. |
| Electronics | Magnavox | |
| Restaurant | McDonald's "Showdown" | Michael Jordan and Larry Bird play an outrageous game of Horse. The prize: A Big Mac. |
| Retail | ServiStar "Neighbor" | Promotes the hardware store as being a good neighbor with good advice, complete with a jingle |
| Tire | Goodyear "Indy" | An IndyCar tests in the rain, at the Michigan International Speedway, using Goodyear Eagle Performance street tires. |
| Tire | Goodyear "Water Skiing" | Thanks to the car being supplied by Goodyear Aquatred Tires, a duo waterskies on less than an inch of water while being towed by the car with the tires on it. |

### 1995 (XXIX)

| Product type | Product/title | Plot/notes |
| Airlines | Continental Airlines "Bake Sale" | |
| Airlines | USAir "Earth" | |
| Analgesic | Dimetapp "Tingles" | |
| Analgesic | Imodium A-D "The Long Commute" | |
| Analgesic | Tylenol "Family Relief" | |
| Beer | Bud Light "Chimp" | |
| Beer | Bud Light "Dog Show" | |
| Beer | Budweiser "Bud Bowl VII" | |
| Beer | Budweiser "Drag Racer" | |
| Beer | Budweiser "Frogs" | Three frogs are sitting in a swamp sounding out different syllables until they finally croak the name "Budweiser" |
| Beer | Budweiser "It Has Always Been True" | |
| Beer | Budweiser "Wild Horses" | |
| Candy | Snickers "Rich Espinoza" | |
| Candy | Snickers "Tab Ramos" | |
| Car | Dodge "We Looked" | |
| Ford "The Big Game" | |
| Ford ""Truck Football" | |
| Honda "Grow Up" | Advertising the Honda Odyssey Mini-Van and featuring the artwork of Keith Haring. Narrator Jack Lemmon tells the viewer that despite growing up, getting a job, getting married, and having kids doesn't mean that the viewer has to settle for a regular Mini-Van. Was the first of three ads that Honda aired back-to-back-to-back in the 4th quarter. |
| Honda "Joys of a Mini-Van" | Jack Lemmon talks about some the "joys" of the mini-van, including the big sliding door, the heavy removable third row seat, and the rear windows that don't roll down. He then talks about the features that Honda Odyssey has that other Mini-Vans do not; such as having four doors and a fold away rear seat. As with the "Grow Up" spot, Keith Haring's artwork is featured. Was the last of the three ads which Honda aired back-to-back-to-back in the 4th quarter. |
| Honda "Spy Chase" | Parodying the James Bond movies; a couple in a Honda del Sol is being chased by a helicopter. Right as the helicopter catches up to the del Sol, the villain of the ad jumps on top of the roof and begins attacking the car. The tuxedo-clad driver reacts to this, by releasing the detachable roof of the car with the villain on top of it. Was the second of three ads that Honda aired back-to-back-to-back in the 4th quarter. |
| Isuzu "Paris-Dakar" | An Isuzu Trooper drives through a village in Morocco, in nod to the Paris-Dakar Rally. |
| Jeep "Driveaway" | |
| Jeep "Snow Covered" | The ad was produced by Bozell. The commercial features something tunneling beneath the snow, crossing a vast and desolate mountain range, bathed in the multicolored glow of the setting sun. The tunneling object is never exposed and actually remains undefined until the last seconds of the ad, when we see twin taillights light up at a partially submerged stop sign and then turn left. The car is only identified as a Jeep on the final title card that flashes across the screen The commercial first aired during the opening ceremonies of the 1994 Winter Olympics. Although the ad was recognized for its remarkable special effects, many of which eschewed CGI in favor of practical setups, it has been most credited for its approach to the Jeep brand as a whole. While most ads only receive major airplay for a few months, "Snow Covered" was shown for most of a decade after its release. The Snow Covered ad was awarded with the prestigious Grand Prix award in the section Film Lions at the Cannes Lions International Advertising Festival in 1994, becoming the first auto ad to ever do so. It beat Cup Noodles sequels "Hungry?", Quetzalcoatlus, and Uintatherium which were produced by Hakuhodo. Before this the ad aired during Super Bowl XXIX. |
| Toyota "Clouds" | | |
| Car rental | Thrifty "Prehistoric Times" | |
| Credit card | American Express "Lost At Sea" | |
| Clothing | Lee "Mannequin" | |
| Clothing | Lee "Support Group" | |
| Clothing | Lee "Vibrating Store" | |
| Clothing | Nike "Stanley's Speech" | Stanley Craver (Dennis Hopper) gives a speech about his love for football, parodying the opening of the 1970 film, Patton. |
| Clothing | No Fear "Rodeo" | The commercial features nine-time world champion rodeo cowboy Ty Murray (The commercial aired later during the 1995 Indianapolis 500). |
| Exercise equipment | Soloflex "Men" | |
| Soloflex "Women" | |
| Food | Doritos "Mario Cuomo and Ann Richards" | |
| Food | Doritos "Player Poet" | |
| Food | Lays "Scouts" | |
| Food | Pork "The Most Popular Meat in the World" | |
| Food | Rold Gold "Sparky" | |
| Financial services | The Principal Financial Group "Reason" | |
| Financial services | The Principal Financial Group "Topic" | |
| Luxury vehicles | BMW "Boring" | |
| Luxury vehicles | Lexus "Chase This" | |
| Luxury vehicles | Lincoln "Perfect Balance" | |
| Mail | FedEx "Just Warming" | |
| Multivitamin | Centrum "More" | |
| Motor oil | Quaker State "4x4" | |
| Personal care | Gillette "Microfins" | |
| Petroleum | Exxon "People Stopping By" | |
| Petroleum | Sunoco "The Blue Button-Down Shirt" | |
| Restaurant | Burger King "Car Salesman" | A used car salesman gives a hard sell pitch to the viewer for the Whopper. Soundtrack: Spanish Flea by Herb Alpert & the Tijuana Brass |
| Restaurant | Taco Bell "Border Lights" | |
| Satellite television | PrimeStar "At Last" | A satellite in space projects a beam, formed by various TV and movie clips, into a satellite dish next to a house on earth. |
| Security | Master Lock "Security" | |
| Shampoo | Denorex "Tingles" | |
| Soft drink | Pepsi "Bill Changer" | |
| Soft drink | Pepsi "Diner" | On a snowy, winter night, a Pepsi and Coke truck driver stop at a roadside diner. The two truck drivers begin bonding over things like family photos and stories. This leads the two to share their colas with each other; only for the Coke driver refusing to give his Pepsi back. The ad ends with a fight starting between the two truck drivers. Soundtrack: Get Together by The Youngbloods |
| Soft drink | Pepsi "Field of Dreams" | A spoof of the 1989 film Field of Dreams, an adult male is reunited with his deceased father, who was a baseball player. When the father asks for a Pepsi, the son responds by giving him a cheap, fictional, off-brand cola, named Fred's Choice. Despite saving nine cents on the cola he purchased, this disappoints the father and ends with him walking back into the cornfield he came out of. |
| Soft drink | Pepsi "Innertube" | A kid sucks himself into a Pepsi bottle. |
| Sports Equipment | Wilson Sporting Goods "David & Goliath" | A cinematic-styled spot, based on the Bible, David & Goliath; David knocks out Goliath with his slingshot The ammunition in the slingshot happens to be a rock with the Wilson "W" emblem on it. |
| Television network | HBO "Directing for HBO" | At a party, a man pretends to claim that he directed movies for HBO. The man is then asked questions about the various stars he has worked with. Each time he is asked about an actor he supposedly worked with; he tries to downplay it. That is until he crosses path with Dennis Hopper, asking if he know who the man is and ends up blowing his cover. |
| Tire | Goodyear "Ski Jump" | |
| Tolnaftate | Tinactin "Control Room" | |
| Tolnaftate | Tinactin "Looker Room" | |

### 1996 (XXX)

| Product type | Product/title | Plot/notes |
| Beer | Budweiser "Winter" | The Budweiser Frogs' tongues are stuck to a can of Budweiser because of very cold weather. |
| Beer | Budweiser "World Party" | The Bud One Airship flies around the world before arriving in Atlanta, in preparation for the upcoming Summer Olympics. |
| Candy | Snickers "Marv Levy" | After losing four consecutive Super Bowls, coach Marv Levy of the Buffalo Bills tells his players that no one can leave the locker room they are in until they have a plan to finally win the Super Bowl. Worried about the length of the meeting and their hunger, the players all begin eating Snickers bars. |
| Car | Toyota "Wolves" | |
| Film | Independence Day | TV promo. |
| Food | Wheaties "Time Out" | Appearing on Jumbotrons on each end of a football field, Deion Sanders and Steve Young banter a little over which brand of Wheaties is better. Michael Jordan also appears. |
| Restaurant | McDonald's "Baby Swing" | A little girl swings in her baby swing to "Rock-a-Bye Baby/" Swinging forward, she puts on a happy smile. Swinging backwards, her face crumples in distress Swinging forward, her eyes light up again, swinging back, tears form in her eyes, A reverse cut shows that the swing is facing a window When the swing goes forward the baby is able to see McDonald's golden arches. When it swings back she can not see them. The Baby Swing ad won the Grand Prix in the section Film Lions at the Cannes Lions International Advertising Festival with the Rolo ad "Elephant" also winning in the same year The commercial was produced by Leo Burnett Worldwide. |
| Soft drink | Pepsi "Buddy Burger" | A man has difficulties trying to get his order through at a fast-food restaurant's muffled drive through intercom. |
| Soft drink | Pepsi "Coyote and Roadrunner" | Wile E. Coyote meets Deion Sanders. |
| Soft drink | Pepsi "Security Camera" | A security camera catches a Coca-Cola truck driver attempting to grab a Pepsi out of a cooler; only to have all the cans spill out of the cooler and in front of the Coke driver. Hank Williams 1952 song, Your Cheatin' Heart, provides the soundtrack to the ad. |

### 1997 (XXXI)

| Product type | Product/title | Plot/notes |
| Car | Cadillac "Wizard" | A princess (portrayed by Cindy Crawford) walks into a dark castle and approaches a cartoon duck named Ziggy. The two then drive off in a Cadillac Catera. |
| Car | Nissan "Pigeons" | With homage to Top Gun, pigeons attempt to poop on a Nissan, but the car is too fast for them. |
| Credit card | Visa "Bob Dole" | Bob Dole returns to his hometown of Russell, Kansas west of Topeka, and uses a check to pay for an order at diner. Despite the notoriety, Dole is asked for some form of identification when paying with the check for his meal. Promotes the Visa Check Card. |
| Film | Dante's Peak | Movie promos |
| Film | Liar Liar | Movie promos |
| Film | Men in Black | Movie promos |
| Film | The Devil's Own | Movie promos |
| Film | The Fifth Element | Movie promos |
| Film | The Lost World: Jurassic Park | Movie promos |
| Film | The Saint | Movie promos |
| Film | Volcano | Movie promos |
| Food | Eggo "Grandma" | As an Eggo waffle pops out of a toaster, a family rushes over to grab it, but it disappears. In an instant replay, it is revealed their grandmother somersaulted through the air and finished eating it before they got to the toaster. |
| Food | Lays "Nuzzle and Nibble" | At a fancy restaurant, Miss Piggy falls in love with a charming man. But when the man wants to eat her Baked Lays, she karate chops him through the wall. |
| Food | Lays "Party" | People are celebrating the new flavors of Baked Lays. When Miss Piggy has the door closed on her, she disrupts the party by kicking down the door. Cast: Richard Lewis. |
| Footwear | Fila "Stackhouse" | Jerry Stackhouse dunks a basketball on top of an unfinished skyscraper. |
| Home care | Dirt Devil "Broom" | In a scene edited from the 1951 movie, Royal Wedding, Fred Astaire dances with a Dirt Devil Broom vac, all while sweeping up a pile of dirt on the ground |
| Home care | Dirt Devil "Ceiling" | Another ad featuring a dance scene from Royal Wedding. This time, Astaire uses the Dirt Devil Ultra hand vac, to clean the walls and ceilings of a room. |
| Home care | Dirt Devil "Stairs" | Taken from the 1948 movie, Easter Parade; Fred Astaire cleans a set of stairs using the Dirt Devil Ultra MVP Vacuum. |
| Hotel | Quality "Brett Favre" | Brett Favre pops out of a suitcase to answer some questions from a group of reporters. |
| Soft drink | Pepsi "Darth Vader" | While watching Star Wars, a little kid is sucking on the straw of his Pepsi too loud, so Darth Vader uses the force to crush his Pepsi. An usher stands up for the kid, and soon has a giant lightsaber battle with Vader. |
| Telecommunications | MCI "Emoticons" | The meanings for several emoticons are explained in this advertisement. |
| Telecommunications | MCI "Space Kids" | Kids in a classroom communicate with an astronaut in space, via email and video from MCI. During the conversation, the inside of the classroom becomes weightless and the kids begin to float around like they are in space. |

### 1998 (XXXII)

| Product type | Product/title | Plot/notes |
| Beer | Bud Light "Chicken Pool" | A man challenges a pool player with his chicken. The chicken wins the game by shooting eggs. |
| Beer | Bud Light "Shopping" | A man is bored while his wife is clothes shopping. He hears a voice in one of the clothing racks, and finds four of his buddies watching the game. Cast: Sean Hayes, Kathy Christopherson. |
| Beer | Budweiser "Master Plan" | In a six-part commercial story, Louie the Lizard tries to kill off the Budweiser Frogs. It goes like this: 1. Louie tells the frogs to enjoy the first half, because they may not be around for the second. 2. Louie denies rumors from Frank that he is going to kill the Frogs. 3. The Ferret, Louie's accomplice, drops the Budweiser sign into the swamp, electrocuting the frogs. 4. Louie says it is the best day of his life, until he sees that the Frogs have survived. 5. Louie rants to the Ferret that he screwed up the job. 6. Louie apologizes for trying to kill the Frogs, saying it was purely for entertainment reasons. |
| Car | Pontiac "ACME Pontiac" | In a Wile E. Coyote and Road Runner cartoon, Wile E. Coyote uses a Widetrack Grand Prix to try and catch the Road Runner. Coyote is almost successful, until the cartoon ends before he can catch the Road Runner. |
| Car | Volvo Trucks "Road Sage" | A truck driver named Gus shares his words of advice on trucking. |
| Computer | Intel "Mystery" | In the Intel Lab where everyone wears radiation suits, the detective (in a suit) finds a processor missing. It is either Jimmy the Wire or Susie the Mouse. People voted in the internet poll "Whodunit?". At the fourth quarter, the suspect was announced. |
| Credit card | Visa "Elephant" | A little girl talks about how she would want a pet elephant. In sweet music, the girl talks about her adventures with the elephant. She instead gets a plush elephant with Visa Debit. The commercial ends with her dreaming of a pet zebra. |
| Film | Armageddon | Movie promos |
| Film | Lost in Space | Movie promos |
| Film | Mercury Rising | Movie promos |
| Film | Sphere | Movie promos |
| Film | The Mask of Zorro | Movie promos |
| Film | The Wedding Singer | Movie promos |
| Food | Doritos "Laundromat" | Two men are at a Laundromat when a beautiful woman (Ali Landry) enters to do her own laundry and notices them eating Doritos. They try impressing her with elaborate ways of tossing Doritos 3Ds into the air. Intrigued, the woman then walks over to them, takes the 3Ds and tosses them into a washing machine where it shoots out individual pieces and demonstrates her own unique way of eating the new Doritos. The man on the left then says, "Ay chihuahua!" Also starring Sean Hayes |
| Food | Hormel "Bold Innovations" | What appears to be a commercial for a car turns out to be a commercial for Hormel Chili. |
| Food | Tabasco Sauce "Mosquito" | A man is constantly putting Tabasco sauce on his pizza. When a mosquito bites him on the leg, he does not mind. Because when the mosquito flies off, it explodes. The advert would air as a cinema advert in the UK on late March/early April 2008. |
| Mail | FedEx "We Apologize" | A colored "Please Stand By" test bar is on the screen. A message scrolls across the screen: "We apologize. You should be watching the new ad from EarthCo Insurance. It starred those lifeguards from Baywatch and a chorus line of singing kangaroos. We even got Garth Brooks to do the music. It was very humorous. Unfortunately, a tape of the commercial didn't get to NBC on time. Imagine, $1.3 million is going down the tubes all because some boob at our ad agency didn't send the commercial with FedEx. (Had they used FedEx, they would still be our ad agency.)" |
| Restaurant | Pizza Hut "Elvis" | Five guys are hanging out. One says that Elvis is back, while one jokes that he's dancing over at Pizza Hut. We cut to Pizza Hut to find this rumor true, as he's come back from the dead for their new Edge Pizza. |
| Satellite television | PrimeStar "Runaway Pipe" | A man protects his satellite dish from getting hit by a massive pipe, by driving his classic Mustang into the rolling pipe. |
| Shoes | Hilfiger "Have Some Fun" | A fancy woman agent is representing Michael Richards as the Hilfiger spokesman. We see Richards losing at basketball when he hits his head. |
| Soft drink | Pepsi "Cup Holder" | Jeff Gordon tries to retrieve a can Pepsi in his car while competing in a NASCAR race. Also Starring: Ray Evernham |
| Soft drink | Pepsi "Mosquito" | A CGI fly sucks on a drop of Pepsi. He then grows lips and a mouth, and proceeds to sing The Rolling Stone's "Brown Sugar", but is later crushed by a Pepsi can. One version has a red-headed teenage boy, while a different version was released with a young Ricky Martin. |
| Soft drink | Pepsi "Goose" | A man does aerial tricks with a goose, and they share a Pepsi afterward. |
| Sports | NFL "Anthony" | A kid named Anthony is said to play in the NFL. |
| Tire | Michelin "Drill" | A man goes up to his car and drills a hole in one of his tires. Since it is a Michelin tire, it still will not go flat. |
| Website | Autobytel "Pajamas" | While buying amazing car deals online, a woman is sucked into her computer to retrieve her new car. |

### 1999 (XXXIII)

| Product type | Product/title | Plot/notes |
| Beer | Bud Light "Mouse" | A man sees a woman with Bud Light in her apartment. He shoots a mouse with a slingshot in her room causing her to freak out and go to the man's house to stay for the night. |
| Beer | Bud Light "Paper or Plastic" | Two guys are trying to pay for their items, but they do not have enough money. They get rid of some items, and are left with toilet paper and a six-pack of Bud Light, but they still don't have enough money for both. Forced to choose between the two, they choose Bud Light, and paper bags with which to bag their purchase. |
| Beer | Budweiser "Dalmatians" | At a firehouse, two Dalmatian puppies roll around in a basket. The puppy with the blue collar is picked as the fire dog, in which it sticks its tongue at his brother with a red collar. Two years pass, and the red-collared puppy is seen by the fire dog to be in a Budweiser chariot driven by Clydesdales. The dalmatian then sticks his tongue out at his estranged brother. |
| Beer | Budweiser "Lashing" | Louie the Lizard apologizes for last year's commercial (see 1998). When the Budweiser Frogs (mainly "Bud" and "Er") turn out to be able to talk, "Bud" and "Er" slap Louie with their tongues. |
| Beer | Budweiser "Lobster" | A lobster about to be cooked in a restaurant grabs a Budweiser and holds it hostage. Freaking out the restaurant, it leaves with the Budweiser. An onlooking diner tells his waitress that he'll have steak instead. |
| Car | Cadillac "Bad To The Bone" | A Cadillac Escalade is assembled in a factory, while Bad To The Bone from George Thorogood plays. |
| Car | Volvo Trucks "Arm Pump" | Citizens of a town salute a truck driver by doing the arm pump. The driver responds each time by honking his horn. |
| Credit card | American Express "Real Life" | Jerry Seinfeld leaves his show to get a real life, and proceeds to go on a cross-country road trip with his American Express card. He ends up in New York as he proclaims, "This is where I belong!" before it is revealed to be filmed on set as a commercial. |
| Credit card | MasterCard "Toons" | Characters from the Hanna-Barbera cartoons are shown what it costs for contact lenses, a treadmill, a Wonderbra, and a face lift. Being happy with yourself is priceless. |
| Computer | Apple Inc. "HAL" | In a parody of 2001: A Space Odyssey, HAL flirts with Dave. He says that a bug caused computers to misbehave in the year 2000, since they could not recognize the year 2000. They say that Macintosh can recognize the year, and then asks, "You like your Macintosh better than me. Don't you, Dave?" |
| Film | Austin Powers: The Spy Who Shagged Me | A movie promo announces that the new film to see this summer is the new Star Wars film. The second is the next Austin Powers film. |
| Film | The Corruptor | Movie promo. |
| Film | Ed TV Life | Joint movie promos |
| Film | 8MM | Two movie promos |
| Film | The Matrix | Movie promo |
| Film | Mulan "Groundhog Day" | Advertising the release of the film on video on Groundhog Day, Mushu rises out of the hole instead of a groundhog, but he is hit by a football. |
| Film | The Mummy | Movie promos |
| Film | October Sky | Movie promos |
| Film | True Crime | Movie promos |
| Film | Wild Wild West | Movie promos |
| Food | Cracker Jack "Really Big Bag" | In addition to snack-size and family-size bags of Cracker Jack, a really, really big bag is also being tested, with one of the prizes being a real-life pony. |
| Food | Doritos "Smokin" | At a college classroom, students are in awe of their hot teacher. She eats Smoking Red Barbequed Doritos, which causes the sprinklers to go off. Luckily, the students bring umbrellas. But when they forget to use their umbrellas the second time she eats Doritos, the students bow down to her in the rain. The announcer then says, "Umbrellas not included". Cast: Ali Landry. |
| Insurance | Progressive "E.T." | Directly following the end of the 1982 film, E.T. the Extra-Terrestrial, E.T. explains to their parent's what earthlings were like. The alien mentions to them that they still rely on the wheel for things like bicycles and cars; along with the fact that the humans operating those wheeled items can get involved in accidents. When explaining this, E.T.'s parents get worried, but E.T. then gives the two hope by telling them that Progressive Insurance exists and can help when humans get involved in such accidents. While explaining all of this, the alien's ship narrowly avoids hitting a spaceship headed towards Earth, piloted by former astronauts Buzz Aldrin and Jim Lovell. The ad ends with E.T. telling the parents the best way to contact Progressive is by "phone". |
| Mail | FedEx "Stanley Cup" | An agent is supposed to deliver the Stanley Cup on the hockey rink in a crate. The package instead is bird seed. In Bolivia, villagers receive a crate with the Stanley Cup, and use it as a cup for grapes. |
| Professional wrestling | WWF "WWF Attitude" | Walking through the World Wrestling Federation's headquarters, several performers (including Mankind, Sable, "Stone Cold" Steve Austin, and The Undertaker) positively describe the company as offering non-violent entertainment which does not rely on sex appeal, as scenes directly contradicting their statements play out in the background. |
| Restaurant | Pizza Hut "New Yorker" | Four different commercials are used to describe the new New Yorker pizza, two ads saying that New Yorkers have big mouths because of the big pizza: 1. Fran Drescher says how everything's big in New York. 2. Spike Lee constantly complains about things in New York. 3. An announcer says that the pizza is so big that it has three zip codes. 4. Donald Trump says that he has large things in New York, including his plans for the tallest skyscraper in New York and his name plastered all over the city. |
| Shoes | Just For Feet "Kenyan Runner" | A Kenyan man gets chased down and knocked over by four white men who chase after him with a Humvee, and secretly give him a sedative through the water he is splashed with to cool down. As the runner gets up he finds he is wearing the brand's shoes and screams in agony. The ad was extremely controversial and largely considered racist, and cited as a large reason that the company went bankrupt by 2004. |
| Soft drink | Pepsi One "Bad Boys" | Directed by Joe Pytka Cast: Cuba Gooding Jr. |
| Technology | Philips "Garage Movie Date" | A young woman goes on a date to the movies. Her date drives her across the street in front of his driveway as they watch Austin Powers: International Man of Mystery with Philips equipment set up in the garage. |
| Website | Buy.com "Aliens" | After aliens from another planet are able to get Buy.com on their computer, they enjoy many things, like the DVD edition of Caddyshack, the PlayStation with Namco's Tekken 3, and Men Are From Mars, Women Are From Venus. |
| Website | HotJobs.com | A security nightwatchman at an unknown place is bored. He goes into Hotjobs.com until landing the perfect job: a security nightwatchman in a bigger building. |
| Website | Monster.com "When I Grow Up" | Kids talk about what they want to do when they grow up, including filing papers every day, being a yes man, and having a brown nose. |

## 2000s
### 2000 (XXXIV)

This year was known for its many commercials for websites, with 17 websites posing commercials. Many became defunct after the "dot-com Bowl".
| Product type | Product/title | Plot/notes |
| Beer | Bud Light "Elevator" | A man tries to hold the elevator by putting his arm in the door. The bad news is that he has a six-pack of bud Light in his hand, which the others in the elevator steal. |
| Beer | Bud Light "Cat" | A woman tells her boyfriend that her cat doesn't like anyone who takes her Bud Light. He ignores her by reaching for a Bud Light. That is, until the cat turns out to be a tiger. |
| Beer | Budweiser "Photo Shoot" | Louie and Frankie document a scandal which focuses on a 1979 summer photo shoot where the ferret posed nude. |
| Beer | Budweiser "Which Game?" | In a continuation of their "Whassup?" ad campaign, three men at a bar are on the phone with a guy ("Dookie") allegedly watching the game. Their question: "Whassup?" |
| Beer | Budweiser "Rex's Motivation" | A dog s not crying in a movie scene, so the director tells the dog to think back to his worst day. The dog's worst day was jumping over a hedge to chase a Budweiser truck, only to ram head first into the side of a lawn care truck. The dog then gives the howl of his life. |
| Candy | M&M's "Sexy Girl" | Men and women are all impressed by a green M&M walking down the street. |
| Car | Oldsmobile "In Cars" | In what first appears to be an ad for the Gap, a group of teenagers sing the Gary Numan song "Cars" before an Oldsmobile Alero drives into the screen. |
| Credit card | Visa "Swimmers" | The announcer decide to take a break from commercialization and focuses on the 2000 Olympic Games with female swimmers swimming. They then spelled out "VISA", and the announcer ends their break, and says that Visa is the official card of the Olympic Games. |
| Film | Gladiator | Movie promos |
| Film | Mission to Mars | Movie promos |
| Film | Titan A.E. | Movie promos |
| Mail | FedEx "Combat Rangers" | Combat Rangers action figures are all wearing dresses. The toy makers found that the wrong shipping company got the wrong dresses in China. |
| Mail | FedEx "The Lollipop Guild" | While greeting Dorothy, the Lollipop Guild lose their high voices. A FedEx truck delivers three balloons to the group, they inhale the helium, and continue the greeting. |
| Soft drink | Mountain Dew "Mock Opera" | Spoof of Bohemian Rhapsody, both the song and video. |
| TV | Oxygen "Baby Girl Power" | At a maternity ward, a pink cap for a baby girl is found on the floor. Soon, all the babies take off their caps, signifying they should not be categorized. |
| Website | AutoTrader.com "I Need a Car" | A man stands in a vast, featureless white room. He says, "I need a car." Countless cars zoom past him, which are narrowed down based on his choices. |
| Website | Britannica.com "Untitled" | In a completely silent TV spot, a bunch of random questions appear on the screen, such as "who keeps the coin after the coin toss?" and "where do Buffalo wings come from?" Then it ends with britannica.com logo with tagline "what's on your mind?" |
| Website | Computer.com "Mike and Mike" | To get opinions on Computer.com, we watch interviews with the creators' mother, college buddy, nephew, and uncle. |
| Website | e1040.com "Charity" | An accountant asks a client if he gave anything to charity. The man exclaims that he gave a mint to "charity", who turns out to be a woman. |
| Website | EDS "Cat Herders" | We take a look at the tough and drama-filled job of being a cat herder. Director: John O'Hagan. |
| Website | Epidemic.com "Bathroom" | A man washes his hands and receives money for it. He sneezes and the same thing happens. |
| Website | E*Trade "Wasted 2 Million" | Two men and a monkey dance to "La Cucharacha". Then, the screen makes fun of the money being spent by websites on Super Bowl ads by saying: "Well, we just wasted two million bucks." |
| Website | E*Trade "Out the Wazoo" | A man is rushed to the ER. Doctors discover that he has money "coming out the wazoo". |
| Website | E*Trade "Basketball Prodigy" | A young man scores the winning goal in a basketball game. His coach tells him that he's a natural. The player then declares that he wants to dance for a career. |
| Website | e-stamp.com "Time Saving Tips" | A man who owns his own business is shown shredding paper. A voice asks if he really has time for this. The man realizes he can throw the papers into his backyard and shred them by mowing his lawn. The voice congratulates him and suggests that he use e-stamp.com to buy postage. |
| Website | Hotjobs.com "Negotiations" | Two businessmen negotiate with a giant, light-up mouse-pointer hand. The hand mocks the first businessman's suggestions, noting that "A startup in Frisco made a mockery of your signing bonus." The businessman tells the hand "I don't like you." |
| Website | Kforce "Looking for a Job" | A man leads someone through the red-light district of a city. After walking through a door marked "JOBS", he falls down a chute into a desert. Images of Kforce.com at work are then shown. |
| Website | LastMinuteTravel.com "Tornado" | Two cowboys set up lawn chairs and watch an incoming tornado. They discuss one man's recent trip to Barbados as the tornado sucks the other man away at the last minute. |
| Website | LifeMinders.com "The Worst Commercial" | On yellow paper in typing while "Chopsticks" is played on piano, a message says: "This is the worst commercial on the Super Bowl. But it might be the best thing you see tonight. Introducing LifeMinders.com. We send highly personalized emails on topics you ask for. Free. No junk. How can we do all this with 7.5 million members? We're information experts (geeks). But we don't know diddly about making ads." |
| Website | MicroStrategy "Fraud" | A voice over a cell phone helps a man to reschedule a flight. When he tries to pay for it with a credit card, the voice alerts police that the man is impersonating the real cardholder. |
| Website | MicroStrategy "Stock Alert" | A woman in an airport uses her mobile device to trade stocks. |
| Website | Monster.com "The Road Less Travelled" | A woman stands on a street corner in a city. Various people walking past her recite "The Road Not Taken" by Robert Frost. |
| Website | OnMoney.com "Paper Monster" | A man sits in a room with papers scattered everywhere. The papers gather into the shape of a monster and assault him. He survives by opening his laptop, which sucks the paper monster inside of it. |
| Website | Netpliance "Webhead" | Various images of people wearing glasses with tape across the middle are shown. A voice asks what would happen if everyone could access the internet without a computer. |
| Website | OurBeginning.com "Invites" | Soon-to-be-married brides fight with each other at a wedding invitation store. |
| Website | Pets.com "If You Leave Me Now" | When pets are left home, the Pets.com sockpuppet sings the Chicago song "If You Leave Me Now". |
| Website | WebMD "Ali" | A close-up video of Muhammad Ali shadowboxing is shown. On-screen text makes obscure references to circumventing the healthcare system. |

### 2001 (XXXV)

| Product type | Product/title | Plot/notes |
| Beer | Bud Light "Chow Down" | To make space for a case of Bud Light in a fridge that is filled with food from top to bottom, a man gives his dog some food from that fridge. The ad then cuts to the guy with his female partner enjoying a Bud Light. When she asks where the dog is at, the dog walks in and is now very fat from all the food eaten. |
| Beer | Budweiser "Neighbors" | Anthemic spot centered around the people who produce Budweiser beer. |
| Beer | Budweiser "We Are Not Alone" | A dog is abducted by aliens. It is revealed that the dog is actually an alien in disguise. When the leader asks what he has learned, the alien quotes the Whassup? line. It soon catches on with the alien, and an alien intelligence agency finally detects the race. |
| Beer | Budweiser "What Are You Doing?" | A commercial plays that shows sharply dressed men parodying the Whassup? commercials with the line "What are you doing?" It is then revealed to be a commercial watched by the men from the Whassup? commercials. |
| Film | A Knight's Tale | Movie promos |
| Film | Exit Wounds | Movie promos |
| Film | Hannibal | Movie promos |
| Film | Swordfish | Movie promos |
| Film | The Fast and the Furious | Movie promos |
| Film | The Mummy Returns | Movie promos |
| Food | George Foreman Grill "Colors" | People dance to celebrate the five new colors the George Foreman Grill comes in. |
| Gaming | PlayStation 2 "Future" | A future commercial advertises the PS9. |
| Hotel | Motel 6 "Refs" | Football referees stay at a Motel 6. |
| Retail | Target "Beautiful World - Red" | The ad starts with a trio of young adults, who live in a world where everything around them is the color white, put on a pair of sunglasses and makes everything become the color red. The trio, along with a poodle, enter a building and use several red colored products that are sold at Target, such as Coca-Cola soda and Big Red gum. Devo's "Beautiful World" plays during the ad. |
| Soft drink | Diet Dr Pepper "Hudson Riverdance" | Riverdance is performed by a group of heavy-set men wearing tank tops and kilts. |
| Soft drink | Pepsi "The Best Pepsi Ad Ever" | The winner of the online poll for the best Pepsi commercial that aired during the Super Bowl is announced. The winning commercial is played: the 1992 Cindy Crawford commercial. |
| Soft drink | Pepsi "Bob Dole" | Bob Dole does a spoof on his erectile dysfunction commercials by using Pepsi as the product. Pepsi helps him feel young again, as he does a backflip. Cast: Bob Dole, Eric Stonestreet |
| Soft drink | Pepsi "Rollercoaster" | A man brings a full cup of Pepsi on a rollercoaster. Somehow, he manages to spill none of it on the ride. Later, an attractive woman asks him for the time, and he spills the Pepsi on his shirt. The rollercoaster shown in this commercial is Alpengeist, a B&M inverted coaster at Busch Gardens Williamsburg. |
| Website | E*Trade "Ghost Town" | In a spoof of the famous 1970s Crying Indian commercial, the chimp from last year's popular E*Trade commercial wanders through a ghost town on a pony. Several deserted dot-com businesses are seen, referring to the various dot-com companies which went bankrupt partly due to their commercials last year. The chimp sheds a tear for the corpse of the Pets.com sock puppet dog. |
| Website | HotJobs.com "Gravity Balls" | A gravity ball breaks free, rolls out of an office and into a children's marble game. Soundtrack: Go Where You Wanna Go by The Mamas & the Papas |
| Wireless | Cingular Wireless "Dancer" | A man dances to the theme from Peter and the Wolf. |
| Wireless | Cingular Wireless "Touchdown Dance School" | Several pro football players attend a touchdown dance class led by a ballet instructor. Cast: Kevin Gogan, Marvin Harrison, Donald Willis, and Damien Woody |

### 2002 (XXXVI)

| Product type | Product/title | Plot/notes |
| Beer | Budweiser "Clydesdale Respect" | As a tribute to the victims of the September 11th attacks, Budweiser produced a one-time-only advertisement. The commercial shows the Budweiser Clydesdales walking across the Brooklyn Bridge into New York City. They then stopped, gazed at the ruined New York skyline, and bowed in reverence and respect. The commercial aired only once, but was available on the website for a period of one year. Two different modern takes on this commercial aired decades later: first in 2011 with the newly built One World Trade Center in the background skyline, and again in 2021 with additional structures on the World Trade Center site (including 3 and 4 World Trade Center) now completed as well as Tribute in Light illuminating the sunset sky. |
| Beer | Budweiser "Greeting Card" | A couple selects greeting cards for each other. A woman takes her time, going through several cards at a retail store, while a man grabs the first card he sees at a convenience store counter; while purchasing a case of Budweiser. |
| Beer | Budweiser "Out of Towner" | In a continuation of Budweiser's "Jersey Guys" ad campaign, a man wearing a cowboy hat takes a seat at a bar, where he is asked "How ya doin?" by the bartender. He replies, "Well, thanks for asking! I'm doing fine; just got in today. My brother in law picked me up at the airport; mighty big airport y'all got here. And the people here are so nice!" He repeats this to two other men entering the bar who ask him, "How ya doin?" |
| Candy | M&M's "Hotel" | A man is shown checking into a hotel. He accepts multiple offers from the concierge, including a "complimentary chocolate" on his pillow. The ad then cuts to the man's room, where the Red M&M is lying on his pillow. |
| Credit card | Visa "Race" | Michael Johnson & Jason Sehorn are a track; about face each other in a race. Just before the gun fires, a third entrant appears; a jockey riding a horse named "Lightning Bolt". The race begins with Johnson in the lead but then Bolt overtakes Johnson for the top spot. However, right when that takes place, another entrant appears; John Andretti in his NASCAR Stock Car. The ad ends with Andretti taking off and the other three contestants sprinting off in cartoonish fashion. |
| Film | Austin Powers in Goldmember | TV promo. |
| Film | Bad Company | TV promo. |
| Film | Blade II | TV promo. |
| Film | Collateral Damage | TV promo. |
| Film | Hart's War | TV promo. |
| Film | Men in Black II | TV promo. |
| Film | Signs | TV promo. |
| Film | Spider-Man | TV promo, which gained popularity. |
| Food | Lipton Brisk "Puppet Strike" | A puppet version of Danny DeVito is fired, as the new Brisk is so good, it sells itself. This causes all the puppets from the Lipton Brisk commercials to go on strike. |
| Gaming | Madden NFL 2002 | TV promo. |
| Soft drink | Pepsi "Now and Then" | Britney Spears sings an updated version of "The Joy of Pepsi" jingle (which was first introduced in 1999) in 1958, 1963, 1966, 1970, 1989, and the present day. Director: Joe Pytka; cast: Britney Spears |
| Soft drink | Pepsi | The full version of the 1958 sequence from the "Now and Then" commercial is shown, as chosen by an online poll. |
| Satellite radio | XM Satellite Radio | |
| Website | Yahoo! "Dolphin" | A man is walking in the waters near an island when he meets a talking dolphin. The man says he found the island on Yahoo!. The dolphin then admits it learned to talk on Yahoo! as well. |

### 2003 (XXXVII)

| Product type | Product/title | Plot/notes |
| Appliance | George Foreman Grill "I Grill With George" | Several families are shown saying "I Grill With George" along with George Foreman himself. |
| Beer | Bud Light "Parade" | A man in an upside-down clown suit, walks into a bar and orders a Bud Light. |
| Car | Cadillac "17th Street" | The ad begins with a man in the 1950s boarding a subway train. As he approaches his seat on the train car, he notices a Cadillac advertisement outside his window, featuring the Eldorado. The train begins moving, and several more Eldorado advertisements are passed by before exiting the tunnel, where this time a real Eldorado appears. Just as the Eldorado shows up, several modern Cadillac models (CTS, Escalade, SRX, XLR) appear as well, before the train car stops. When the man walks out of the train car, we see him now dressed in contemporary clothing and the setting has changed to the 2000s. Soundtrack: "Rock and Roll" by Led Zeppelin |
| Car | Chrysler "Celine Dion" | Celine Dion drives a Chrysler Crossfire while singing "I Drove All Night". |
| Car | Dodge "Beef Jerky" | A man riding in a speeding Dodge Ram chokes on a piece of beef jerky and clears his throat when the truck stops. |
| Chewing gum | Trident "Squirrel" | Five dentists are given a survey: to see if they recommend Trident Gum or not. The first four say "Yes", but a squirrel bites the last dentist and screams "No"; thus, leaving the total of recommendations, 4 out 5. |
| Clothing | Hanes "Tagless" | Jackie Chan gets irritated by the tag on the back of his shirt before being introduced to the tagless shirt from Hanes. Also starring: Michael Jordan |
| Clothing | Levi's "Stampede" | A couple stands on an empty road, in a city, and lets a pack of buffalos run right thru them. |
| Clothing | Reebok "Terry Tate, Office Linebacker" | A linebacker named Terry Tate is hired to keep employees busy and on task; tackling them whenever they are being lazy or making mistakes. |
| Credit card | Master Card "Presidents" | A man opts to use his credit card instead of cash, when out on a date, leaving a trio of presidents (Andrew Jackson, Abraham Lincoln, and George Washington) waiting impatiently for the man to arrive home. |
| Electronics | Sony "The Trip" | An elderly man prepares himself for a trip into outer space. |
| Film | Anger Management | Movie promos |
| Film | Bad Boys II | Movie promos |
| Film | Bruce Almighty | Movie promos |
| Film | Charlie's Angels: Full Throttle | Movie promos |
| Film | Daredevil | Movie promos |
| Film | Gods and Generals | Movie promos |
| Film | Hulk | Movie promos |
| Film | The Matrix Reloaded | Movie promos |
| Film | Tears of the Sun | Movie promos |
| Film | Terminator 3: Rise of the Machines | Movie promos |
| Mail | FedEx "Cast Away" | Is the final scene of the 2000 film of the same name where Chuck returns the package to its sender. But in this version the woman answers the door; when Chuck asks what was in the box, the woman replies, "Just a satellite phone, GPS locator, fishing rod, water purifier and some seeds. Just silly stuff." |
| Phone | AT&T Wireless "Antiques Bandwagon" | Parodying Antiques Roadshow, a man brings a landline telephone on the show, to see how much it is worth. The ad ends with the host of the show telling the man that the worth of the phone is $0. |
| Phone | AT&T Wireless "Gilligan" | Gilligan from Gilligan's Island uses a cell phone and has the Coast Guard on speed dial; allowing them to rescue the cast from being stranded. |
| Restaurant | McDonald's "What A Day" | A father and son bond over the long, stressful days they both experienced. |
| Restaurant | Quiznos "Chef Jimmy" | A chef named Jimmy has a one-track mind, focusing only on the taste of Quiznos subs while ignoring things like his dead bird and the lack of wearing pants. |
| Restaurant | Subway "Dream" | Jared Fogle dreams of having a Subway inside his house. |
| Soft drink | Diet Pepsi "Muddy Concert" | A father and son enjoy a MxPx concert. |
| Soft drink | Sierra Mist "Hydrant" | During a hot day, a dog knocks the cap off of a fire hydrant, causing a huge blast of water to spray all over the dog's owner. |
| Soft drink | Sierra Mist "Zoo" | Two baboons build a catapult and one of them launches the other into the polar bear section of a zoo; in order to cool off from the heat. |
| Sports drink | Gatorade "23 vs. 39" | 39-year-old Michael Jordan plays a one-on-one game of basketball with a 23-year-old version of himself. |
| Tax preparation | H&R Block "Willie" | Willie Nelson becomes the spokesperson for a shaving cream company. |
| Website | HotJobs.com "Rainbow" | Various workers sing "Rainbow Connection". |
| Website | Monster.com "Truck" | A driverless semi-truck causes havoc while in search for a driver. |

### 2004 (XXXVIII)

| Product type | Product/title | Plot/notes |
| Beer | Budweiser "Donkey" | A donkey narrates his life story, where he dreams of becoming a Budweiser Clydesdale. He trains and trains, even going to the trouble of putting puffy hooves on his feet. When his job interview comes, the five Clydesdale horses ask why he should become a Clydesdale. He responds with a donkey sound, and gets the job. |
| Car | Chevrolet "Big" | A group of tall basketball players step into a Chevy Aveo, only to appear small inside the car. |
| Car | Chevrolet "Soap" | The way kids react to the new Chevy SSR causes them to get soap in their mouths. |
| Car | Dodge "Monkey" | To get a literal monkey off his back, a man visits his local Dodge dealer and purchases a new Dodge Magnum station wagon. |
| Car | Ford "The One" | A Ford GT is shown driven at speed on a racetrack. |
| Credit card | MasterCard "Errands" | Homer Simpson is doing some errands such as buying beer instead of diapers, an oil change, and a haircut. Homer seems to know of the narrator's existence, finally being fed up with him at Moe's Bar, muttering the words "stupid voice-over guy". |
| Credit card | Visa "Snowball" | A game of volleyball is played in the snow; promoting the 2004 Summer Olympics Cast: Misty May-Treanor & Kerri Walsh Jennings |
| Gaming | PlayStation 2 "Going Back" | TV promo for Jet Li: Rise to Honor (the full Version of "Going Back" aired later) |
| Film | 50 First Dates | Movie promos |
| Film | Hidalgo | Movie promos |
| Film | Starsky & Hutch | Movie promos |
| Film | Secret Window | Movie promos |
| Film | The Alamo | Movie promos |
| Film | Troy | Movie promos |
| Film | Van Helsing | Movie promos |
| Phone | Nextel "Junior" | Dale Earnhardt Jr. scores a touchdown in his Chevy Monte Carlo NASCAR Stock Car. |
| Potato chips | Lay's "Dentures" | A teen drops a bag of Lay's chips. An elderly woman tries to get the chips, only to get knocked over by an elderly man's cane. The man grabs the bag, only to realize that the woman has his dentures. The teen comes back and takes the Lay's chips, and plants a kiss on the man. |
| PSA | Truth "Shards O'Glass" | An executive for a popsicle company, "Shards O' Glass," provides disclaimers for their product – a popsicle with shards of glass in it, clearly unsafe and deadly – and posed the question, "What if all companies sold products like tobacco?" |
| Restaurant | Taco Bell "Clubbing" | Three guys go "nightclubbing" at a Taco Bell. |
| Soft drink | 7 Up "Slam Dunk | People try to win $1,000, by trying to dunk a basketball on the back a moving truck advertising a slam dunk competition for 7 Up and driven by Godfrey. |
| Soft drink | Pepsi "Bear's Disguise" | When two grizzly bears rob a cottage, they find no Pepsi anywhere. One of the bears steals the resident's ID and disguises himself as the person. Then, he buys Pepsi at a convenience store. |
| Soft drink | Pepsi "Hendrix" | In Seattle, 1953, a young Jimi Hendrix walks down a city sidewalk. When he sees a Pepsi machine and Coke machine, he chooses the Pepsi machine. At the machine, he sees a Fender Telecaster electric guitar in a pawn shop. If he had gone to the Coke machine, he would have bought an accordion. The screen then says, "Whew...that was a close one." In the background, Hendrix's "Purple Haze" is playing; at first as the original recording, then on accordion. |
| Soft drink | Sierra Mist "Fire Escape" | To avoid the heat, a man jumps from the balcony at his apartment and lands in an ice-cold water pitcher. The ad ends with his dog following suit and landing in a glass of water next to him. |
| Tax preparation | H&R Block "Willie Doll" | A fake Willie Nelson doll is promoted; that gives customers "advice" on taxes and finances. |
| Television network | NFL Network "Tomorrow" | Various NFL personnel who didn't make it to the Super Bowl sing Tomorrow from Annie. Cast: LaVar Arrington, Tony Gonzalez, Dante Hall, Al Harris, Priest Holmes, Torry Holt, Jerry Jones, Mike McKenzie, Terrell Owens, Bill Parcells, Warren Sapp, Michael Strahan, Jason Taylor, Zach Thomas |
| Toilet paper | Charmin "Snap" | During a Football game, a team is about to run a play and attempt a touchdown. The Quarterback, however, gets distracted by the softness of the Charmin toilet paper that is hanging from the center's waistband. Due to holding the game up, the quarterback gets penalized and leaves his teammates frustrated. The team wonders why their towels were replaced with toilet paper, before the Charmin Bear (in the form of a sports team mascot) reveals himself to be one who did it. |
| Web portal | AOL "Car" | A car built by the Orange County Choppers trio of Mikey, Paul Jr, and Paul Teutul Sr. and powered by AOL's 9.0 Top Speed technology, sends Mikey back to the Renaissance. |
| Web portal | AOL "Motorcycle" | Mikey, Paul Jr, and Paul Sr. build a chopper that runs on AOL's 9.0 Top Speed Speed technology. The trio attempts to jump the bike over a row of cement trucks, but the bike is so powerful, it ends up flying outside of the race track they are at, leaving Mikey with a neck brace. |
| Web portal | AOL "Slow Ride" | Paul Teutul Sr., Jr., and Mikey use AOL's 9.0 Top Speed technology to power a mobile scooter. When performing a test run of the scooter, it ends up shooting Mikey into the sky. |

### 2005 (XXXIX)

| Product type | Product/title | Plot/notes |
| Bank | MBNA "Gladys Knight | Gladys Knight joins a rugby game with the England national rugby union team and scores a try. |
| Beer | Bud Light "Picture Phone" | Two guys at a Football game send photos to another friend who isn't at the game. The friend who isn't at the game responds by sending photos of him at the apartment that belongs to one of the guys at game and with that guy's girlfriend. |
| Beer | Bud Light "The Lady" | At a bar, a man tries to impress a woman by buying her a Bud Light. However, a talking cockatoo intervenes and aggressively trash-talks the man. |
| Beer | Bud Light "Skydiving" | A skydiver instructor tries to offer a case of Bud Light to a skydiver, who is to afraid to jump, only to have the pilot grab the case and jump out of the plane. |
| Beer | Budweiser "Audition" | All kinds of animals come to the Budweiser Clydesdale farm to become a Clydesdale. A driver looks at the donkey from last year's Budweiser commercial and says, "Now look what you've started." |
| Beer | Budweiser "Dance" | At a crowded bar, Cedric The Entertainer uses various hand gestures to inform someone that he is the designated driver. The gestures being made, ends up becoming a dance that everyone in the bar partakes in. |
| Beer | Budweiser "Welcome Home" | Pedestrians are in an airport, minding their own business. People start clapping. Then, everyone is clapping, as it is revealed they are clapping for soldiers coming home from war. At the end, a title card says, "Thank you." Director: Joe Pytka. |
| Beer | Budweiser Select "Pucker Up" | Spot promoting the introduction of Budweiser Select beer. |
| Beer | Heineken "Beer Run" | Brad Pitt buys a six-pack of Heineken at a corner shop. Soon, he is being chased by a mob of paparazzi. It ends with an anonymous phone call. Director: David Fincher |
| Car | Cadillac "Barrels" | Three Cadillac V-Series cars slowly pull into a tunnel before coming to a stop, similar to that of a bullet being placed inside a gun. Each car lights up, revs, and quickly takes off and rockets out of the tunnel. The ad ends with the narrator saying "Bang". Soundtrack: Rock and Roll by Led Zeppelin |
| Car | Ford "Gang" | A tough biker gang is going to the bar, only to be scared off by Fords. |
| Car | Ford "Greenlight" | A man, dressed in warm weather clothing, is frozen in a Ford Mustang Convertible. |
| Car | Honda "Belt Buckle" | Shows a montage of various belt buckles that cowboys wear before ending on a Honda belt buckle. Promotes the Honda Ridgeline truck. Voice Over: Clancy Brown |
| Car | Honda "Peaks" | A Honda Ridgeline drives up and down an off-road peak. Narration by Clancy Brown. |
| Car | Toyota "Move Forward" | In a world where, everyone is moving in place, the Toyota Prius is the only thing moving in motion. |
| Car | Volvo "Boldy Go" | Richard Branson is launched into space in a rocket ship, with a giant bumper sticker slapped onto the rocket that reads "My Other Vehicle Is A Volvo XC90 V8". The ad also promoted a sweepstakes where one could win a trip to space, via Virgin Galactic. |
| Chewing gum | Bubblicious "Spotlight" | LeBron James walks on to a basketball court and blows a bubble. |
| Contact lenses | O2 Optix "Inside The O" | People walk around with giant O2's in front of them, to represent their usage of O2 Optix contact lenses. |
| Countertop | Silestone "Diana Pearl" | Mike Ditka, Jim McMahon, and William "The Refrigerator" Perry all claim that they are "Diana Pearl". The ad then cuts to a Diana Pearl bathtub and reveals that Dennis Rodman is in the bathtub. Rodman closes the ad by stating that he too is "Diana Pearl". |
| Credit card | Mastercard "Icons" | Features classic advertisting mascots eating dinner |
| Credit card | Visa "Superheroes" | Various Marvel Superheroes, including Spider-Man, Captain America, Thor, and Storm, come to help a woman who is calling for help; only to find out that her stolen Visa Check Card isn't liable for fraudulent charges. |
| Electronics | Olympus "Jacques Your Body" | Two teenage girls dressed for prom and a pair of football fans dance to Jacques Your Body by Les Rhythmes Digitales. |
| Electronics | Olympus "m:robe Popin'" | An elderly couple and a boy who is blindfolded dance to Pure Gold by Offcuts. |
| Film | Batman Begins | Movie promos |
| Film | Be Cool | Movie promos |
| Film | Constantine | Movie promos |
| Film | Hitch | Movie promos |
| Film | Robots | Movie promos |
| Film | Sahara | Movie promos |
| Film | The Longest Yard | Movie promos |
| Film | The Pacifier | Movie promos |
| Film | War of the Worlds | Movie promos |
| Food | Emerald Nuts "Unicorns" | Santa Claus, The Easter Bunny, and a Unicorn confront a Dad who won't share his Emerald Nuts with his daughter. |
| Food | Lay's "Fence" | Thanks to throwing a bag of Lay's Potato Chips over a fence, a group of kids get their baseball back. After the kids successfully get their ball back, a dog, a 1972 Chevrolet Impala, and MC Hammer all are tossed over the fence as well. Director: Spike Lee |
| Food | Tabasco "Tan Lines" | Thanks to the Tabasco sauce used in her shrimp cocktail dip, a woman sunbathing at a beach has tan lines that are darker underneath. Soundtrack: Disco Inferno by The Trammps |
| Mail | FedEx "10 Things" | Determined to have the best Super Bowl commercial, FedEx researched past Super Bowl commercials and found 10 things that they believe will help them win, all of which are included in this ad: a celebrity (Burt Reynolds), an animal (a bear), a dancing animal (still the bear), a cute kid, a groin kick, a talking animal (still the bear), attractive females, a product message, a famous pop song ("Don't Stop Believin"), and a bonus ending. |
| Online Music | Napster "Do The Math" | At a football game, a costumed version of the Napster Cat holds up a sign comparing the cost of Napster to iTunes. |
| Personal care | Degree "Mamma's Boy" | Promotes a spoof line of action figures called "In-Action Heroes". The ad that aired in the Super Bowl focus on the Mamma's Boy figure. Ads were also produced for the Suck Up and Wuss figures as well. |
| Restaurant | McDonald's "Lincoln Fry" | A Man finds a McDonald's French Fry that resembles Abraham Lincoln in his meal. |
| Restaurant | Quiznos "By The Pool" | Baby Bob and an adult woman sit by a swimming pool to talk about the turky sub from Quiznos. |
| Restaurant | Subway "Parking Lot" | A pair of police officers' approach a parked car, with fogged up windows and "More Than Words Can Say" from Alias playing loudly, presuming to find a pair of lovebirds; turns out to be two guys eating hot fresh toasted sub sandwiches from Subway. |
| Restaurant | Taco Bell "Cards" | Promotes the Chicken Enchilada Grilled Stuffed Burrito. A bag of Taco Bell is placed on a table with a collection of rare baseball cards. This worries the owner of the cards, due to the contents of the burrito potentially smothering all over his collection, before being told that all of that is inside the burrito. The ad ends with the owner of the cards and his two friends then enjoy their burritos, only for one of them to spill their Pepsi on the card collection. |
| Retail | Staples "Easy Button" | People in difficult situations use the Staples "Easy Button" to resolve their issues. |
| Sports | NFL "What's Next?" | Don Cheadle talks about what a moment means for the Super Bowl. |
| Soft drink | Diet Pepsi "The Diet Pepsi Truck" | P. Diddy is late for an awards show, so he hitches a ride on a Diet Pepsi truck. After the arrival, everyone starts driving Diet Pepsi trucks, being the next big thing. |
| Soft drink | Diet Pepsi "Guy Watcher" | A man walks down the street, drinking a Diet Pepsi, and everyone watching becomes attracted. Cast: Cindy Crawford, Carson Kressley Director: Joe Pytka Soundtrack: Stayin' Alive by The Bee Gees |
| Television network | NFL Network "Two-morrow" | Similar to the 2004 ad, Various NFL personal who didn't make it to the Super Bowl sing Tomorrow from Annie. Cast: Daunte Culpepper, Jon Gruden, Chad Johnson, Byron Leftwich, Marvin Lewis, Curtis Martin, Steve McNair, Joe Montana, Ben Roethlisberger, Ephraim Salaam, and Roy Williams |
| Website | CareerBuilder "Apology" | A man tries to navigate through his office job, while all of his co-workers are monkeys. |
| Website | CareerBuilder "Titanic" | In a company meeting, the man from the "Apology" spot tries to convince his monkey staff that naming a product "Titanic" is a bad idea. |
| Wireless | Verizon "Miniaturization" | The V-Cast from Verizon has inspired celebrities to shrink down to tiny size. Cast: Christina Aguilera, Kid Rock, Shaquille O'Neal, and Deion Sanders |

### 2006 (XL)

| Product type | Product/title | Plot/notes |
| Film | 16 Blocks | Movie promos. |
| Film | Cars | Movie promos. |
| Film | Mission: Impossible III | Movie promos. |
| Film | Pirates of the Caribbean: Dead Man's Chest | Movie promos. |
| Film | Poseidon | Movie promos. |
| Film | Running Scared | Movie promos. |
| Film | The Shaggy Dog | Movie promos. |
| Film | V for Vendetta | Movie promos. |

### 2007 (XLI)

| Product type | Product/title | Plot/notes |
| Beer | Bud Light "Reception" | An auctioneer is hired to officiate a wedding ceremony to make it go by faster so everyone can enjoy the Bud Light at the reception sooner. |
| Beer | Bud Light "Classroom" | Carlos Mencia teaches a class of foreigners how to ask for a Bud Light in different regions of the United States, and to say they don't speak English if they are ever asked for a Bud Light. |
| Beer | Bud Light "Hitchhiker" | A man and woman driving down a dark road encounter a hitchhiker with an axe and a case of Bud Light. The hitchhiker claims the axe is a bottle opener, and the man invites him in for a ride, to the woman's shock. Later, they encounter another hitchhiker with a case of Bud Light, except he also has a chainsaw. |
| Beer | Bud Light "Rock Paper Scissors" | Two men play rock paper scissors for the last bottle of Bud Light at a cookout. One of the men throws a rock at the other man's head, knocking him to the ground and allowing him to get the last bottle. |
| Beer | Bud Light "Fist Bump" | Fist bumps have fallen out of style and are replaced by slaps to the face. |
| Beer | Bud Light "Great Apes" | One gorilla at a zoo tells a fellow gorilla about his plan to steal some Bud Light from a delivery man who passes by them every Friday, saying that he is the only one who can do it. However, he is distracted by a woman taking pictures of him and doesn't know what was said to him until the delivery man has just passed by them. |
| Beer | Budweiser Select "Just A Game" | Jay-Z and Don Shula face off in a game of holographic football. |
| Car | Chevrolet "Ain't We Got Love" | Various people sing along to songs with Chevy references included in the lyrics. Cast: Big & Rich, Mary J. Blige, Dale Earnhardt Jr., Johnny O'Connell, T.I. |
| Car | Honda "Elvis | A Honda CR-V dances to a remixed version of Elvis Presley's Burning Love. |
| Car | Honda "Slalom" | A group of Honda vehicles swerve through a line of gas pumps. |
| Clothing | IZOD "In the Snow" | At a snowy location, a couple partakes in 'warm' weather activities, such as golfing and kayaking. As they are enjoying themselves, the environment they are in, changes from cold and snowy to warm and tropical. |
| Clothing | Van Heusen "A Man's Walk" | The daily life of a man is shown in reverse. |
| Computer | HP "Paul Teutul Sr." | Paul Teutul Sr. talks about his usage of HP Computers. Part of "The Computer Is Personal" campaign also starring Paul Teutul Jr. & Michael Teutul |
| Film | Meet the Robinsons | Movie promo |
| Iced Tea | Snapple "Green Tea" | A man travels to Xi'an, China to learn what the EGCG in his Snapple Grean Tea means. |
| Insurance | Nationwide "Rollin' VIP" | Kevin Federline appears in a music video rapping about living a high-flying lifestyle. The scene then cuts to him rapping into a security camera at a fast food restaurant, where his manager yells at him to get back to work. |
| Insurance | Prudential Financial "Rock" | A narrator describes all the different things a rock can do for someone. |
| Pharmaceutical | Flomax "Biking" | Adult men are shown participating in activities such as biking and kayaking, while the voiceover explains to the viewer what Flomax is and does for its users. |
| Pharmaceutical | King Pharmaceutical "Heart Attack" | Addresses the risk of heart disease by showing a man dressed up in a heart costume, kidnapped and beat up by a villainous group that represents high blood pressure, diabetes, high cholesterol, and obesity. |
| Restaurant | Taco Bell "Big Game" | Two talking lions watch a group of humans have lunch from Taco Bell. This leads the two to debate on how to pronounce the 'r' in Carne Asada. Ricardo Montalbán is mentioned and provides the voice over at the end of the advertisement. |
| Soft drink | Coca-Cola "First Taste" | An elderly man has a Coke for the first time. This inspires him to try other new things like riding a sports bike and participating in the running of the bulls. |
| Soft drink | Sierra Mist "Karate" | Michael Ian Black teaches a karate class on how to prevent someone from taking their Sierra Mist. Also starring: Eliza Coupe, Guillermo Diaz, Jim Gaffigan, Nicole Randall Johnson, and Tracy Morgan |
| Technology | Garmin "Maposaurus" | Paying tribute to the Tokusatsu genera, a man opens up a car map that turns into a giant monster and begins wreaking havoc on a city. In response to this, another man steps out of his car, grabs his Garmin GPS, and becomes an Ultraman-inspired hero; who fights and defeats the evil monster. Featuring music by Steve Grimmett of Grim Reaper. |
| Website | E*Trade "One Finger" | A voiceover lists all of the things a person can do with one finger. |
| Website | E*Trade "Robbery" | Bank tellers carry out a bank robbery. |
| Wireless | Sprint "Connectile Dysfunction" | Parody of Erectile Dysfunction advertisements. Promotes Sprint Mobile Broadband. |

### 2008 (XLII)

| Product type | Product/title | Plot/notes |
| Antihistamine | Claritin "180 MPH" | Carl Edwards promotes Claritin. |
| Beer | Bud Light "Cavemen" | Three cavemen are trying to carry a cooler of Bud Light to a party. A friend says that he has invented the wheel. But the wheel is not working when they use it as hoister to carry the Bud Light. They later try to use a large rock to open a bottle, but end up smashing the bottle instead. |
| Beer | Bud Light "Breathe Fire" | A man gains the ability to breathe fire after drinking Bud Light, which he uses to light candles before eating a romantic dinner at his girlfriend's house. However, he is allergic to her cat and starts sneezing, shooting large flames out of his mouth and setting several things on fire in the process. |
| Beer | Bud Light "Ability to Fly" | A man gains the ability to fly after drinking Bud Light. He happily soars above the clouds, but is then sucked into the jet engine of a passing airplane. |
| Beer | Budweiser "Training" | For the Budweiser Clydesdales this year, Hank the Clydesdale is not picked. A dalmatian sees this and offers to train Hank for next year. In a tribute to Rocky, the two train like the training in the famous movie. The year after that, Hank becomes a Budweiser Clydesdale and gives a high five to his trainer. |
| Car | Audi "The Godfather" | Spoofing The Godfather, the horse's head is replaced with the front of a Rolls-Royce. |
| Car | Toyota "Trike Race" | A neighborhood holds a race involving big wheel tricycles. |
| Energy drink | Amp Energy "Jumpstart" | A tow truck driver attaches jumper cables to his nipples and dances to Push It from Salt-N-Pepa, in order to get a stranded motorist's vehicle to start again. |
| Film | Iron Man | Movie promos |
| Film | Jumper | Movie promos |
| Film | The Chronicles of Narnia: Prince Caspian | Movie promos |
| Film | Wanted | Movie promos |
| Film | You Don't Mess with the Zohan | Movie promos |
| Soft drink | Coca-Cola "It's Mine" | At the Macy's Thanksgiving Day Parade, the Underdog and Stewie Griffin balloons chase after a Coke balloon, with New Yorkers watching from many places. But instead, Charlie Brown triumphantly catches the Coke. |
| Soft drink | Diet Pepsi Max "Nod" | Various people doze off while Haddaway's "What Is Love" plays in the background. Each individual, who dozed off, takes a sip of Diet Pepsi Max becomes energetic again and bobs their head in nod to the infamous scene from the 1998 film "A Night at the Roxbury". Cast: Troy Aikman, Joe Buck, LL Cool J, Missy Elliott, Macy Gray, Chris Kattan, Busta Rhymes |
| Soft drink | Pepsi "Magnetic Attraction" | Justin Timberlake gets dragged through a city, each time a girl takes a sip of her Pepsi. Also starring: Tony Romo & Andy Samberg |
| Soft drink | SoBe "Thriller" | Naomi Campbell and lizards do the famous Thriller dance. |
| Sports drink | Gatorade G2 "Jeter" | Derek Jeter walks through a city, drinking a Gatorade G2. Each time he takes a step, the ground becomes a baseball field. Also starring: Archie Manning and Peyton Manning. |
| Sports drink | Vitaminwater "Jockey" | Shaquille O'Neal becomes a jockey and wins a horse race. |
| Website | E*Trade "Baby" | The E*Trade baby is born. He says that if he as a baby uses E*Trade, you can use it too. |
| Website | E*Trade "Clown" | The E*Trade Baby hires a clown with the money he saved using E*Trade. |

### 2009 (XLIII)

| Product type | Product/title | Plot/notes |
| Beer | Bud Light "Conan" | Conan O'Brien says he will do an embarrassing Bud Light commercial, and he is promised it will only show in Sweden. He watches it in Times Square. |
| Beer | Bud Light "Drinkability" | Two guys are at a ski resort. One guy shows how some skiers have more drinkability than others by drawing a ramp and some trees. The second skier crashes into the trees. |
| Beer | Budweiser "Fetch" | A farmer plays fetch with his Dalmatian. A jealous Clydesdale goes and fetches a tree branch. |
| Beer | Budweiser "True Love" | A Clydesdale falls in love with a dancing circus horse. He searches for her, until they both escape together from the circus. A clown and an Indian man watch this, with the latter saying, "I didn't know Daisy was dating." |
| Beer | Miller Lite "High Life/1 Second Ad" | The Miller Lite guy screams "High Life". This commercial lasts exactly 1 second. |
| Car | Audi "The Chase" | Jason Statham is in a car chase, stealing different cars, ending up in different periods of time. |
| Car | Hyundai Motor Company "Epic Lap" | A Hyundai Genesis Coupe, driven by Rhys Millen is shown powersliding around a racetrack. |
| Film | G.I. Joe: The Rise of Cobra | Movie promos |
| Film | Land of the Lost | Movie promos |
| Film | Monsters vs. Aliens | 3-D movie promo |
| Film | Star Trek | Movie promo |
| Film | Transformers: Revenge of the Fallen | Movie promo |
| Film | Year One | Movie promo |
| Food | Doritos "Crystal Ball" | At the office, a worker ask if there will be free Doritos today. He then throws the crystal ball at a snack machine for Doritos, breaking the glass. An impressed worker asks if he will get a raise today, and throws the crystal ball at his boss in the groin. The first worker comes over, happily eating Doritos, and says, "Not today!" Directors: Joseph and Dave Herbert (who won $1,000,000 for the ad) |
| Food | Doritos "The Power of Crunch" | A man learns the power of crunch with a woman stripped down to her underwear, free money from an ATM, and a policeman being turned into a monkey. |
| Food | Ivar's "1/2 Second Commercial" | A seagull quickly says "Ivar's". |
| Manufacturing | Bridgestone "The Potato Heads" | Mr. Potato Head is being nagged by his wife while driving. As soon as they hit the brakes to avoid sheep, the car swerved, and Mrs. Potato Head's mouth flies off down a mountain. Mrs. Potato Head then sticks on her "angry eyes". |
| Manufacturing | GE "Scarecrow" | An animated scarecrow dances and sings "If I Only Had a Brain" from The Wizard of Oz on top of a power line. |
| Pet food | Pedigree "Get a Dog" | Instead of dogs, people try raising wild animals, such as ostriches and wild boars. Promotes the company's adoption drive. |
| Soft drink | Pepsi "Forever Young" | A look through two generations, all to the Bob Dylan song "Forever Young" and its cover by will.i.am. |
| Soft drink | Pepsi "I'm Good" | Many men drinking Pepsi Max get hurt, then say "I'm Good". |
| Soft drink | Pepsi "MacGruber" | MacGruber changes his name to PepSuber. Cast: Will Forte, Kristen Wiig, Richard Dean Anderson |
| Soft drink | SoBe "Lizard Lake" | |
| Sports drink | Gatorade "Talking Heads" | Various athletes describe what "G" means to them. Cast: Usain Bolt, Jabbawockeez, Jimmie Johnson, Jackie Joyner-Kersee, John Maclean, Peyton Manning, Jason McElwain, Jessica Mendoza, Tiger Woods Director: Spike Lee |
| Restaurant | Denny's "Mafia" | Three mobsters are thinking about killing a guy, and they ask the waitress for more chocolate dumdiddles and swirly gumdrops on their pancakes. Part of the 'Serious Breakfast' campaign. |
| Restaurant | Denny's "Nannerpuss" | A dancing singing banana octopus. |
| Website | Cash4Gold "One-Up" | Ed McMahon and MC Hammer trade in gold plated items for cash. |
| Website | E*Trade "Singing Baby" | A web baby tries to express himself by singing. |
| Website | E*Trade "Shankapotomus" | The E*Trade Baby goes golfing. |

## 2010s
### 2010 (XLIV)

| Product type | Product/title | Plot/notes |
| Beer | Bud Light "Beer House" | Several people meet a man whose house is made out of Bud Light cans. He says that some of the cans are not empty, and the people start to rush and take the house apart. |
| Beer | Bud Light "Meteor" | When scientists see a meteor flying towards earth, they decide to party with Bud Light. The meteor turns out to be a rock, and they still party. |
| Beer | Bud Light "T-Pain Voice" | Men who hear about a Bud Light party talk like T-Pain. Soon, T-Pain shows up at the party. |
| Beer | Budweiser "Friends" | A Clydesdale and a calf are friends at a young age, though a fence separates them. Three years later, the two are reunited and the bull bursts through the fence to his friend. |
| Beer | Budweiser "Human Bridge" | When the bridge is out in a small town, the population form a human bridge so that a Budweiser truck can cross into town. |
| Candy | Snickers "Betty White" | Betty White is playing football and keeps getting tackled. A woman gives her a Snickers bar and says, "Try this". White turns back into a man. Abe Vigoda is then seen being tackled, to which he responds, "That hurt." It was nominated for an Emmy. |
| Car | Dodge Charger "Woman Are Shrill" | Men go over the rules of life which they hate. The final man thinks, "And because I do this, I will drive the car I want to drive." Narrated by Michael C. Hall. |
| Car | Hyundai "Creation" | We see a Hyundai being made. |
| Car | Hyundai "2020" | A parody of Brett Favre's anonymous retirement, showing him getting an MVP Award in 2020. |
| Car | Kia Motors "How You Like Me Now" | A teddy bear, a sock monkey, a robot, Muno from Yo Gabba Gabba!, and another toy are all living their PG-13 dreams while driving a Kia Sorento. |
| Car | Volkswagen "Punch Dub Days" | The first of their Punch Dub Days campaign features many people, including Stevie Wonder and Tracy Morgan, punching someone in the arm. |
| Clothing | Dockers "Men Without Pants" | A group of men, walk thorough a field in their underwear, singing "I Wear No Pants" by Poxy Boggards. |
| Directory assistance | kgb "Sumo" | Two guys, one named Paul and the other named Mike, are given a task; to find out what "I surrender" means in Japanese. Paul uses the web to search for this answer, while Mike texts kgb. During all of this a sumo wrestler is standing next to them, poised to take on both men at any moment. Mike quickly gets a response back from kgb. He is able to give the correct answer to the wrestler, bow, and quickly leave. While Paul on the other hand, responds to the sumo wrestler incorrectly, by saying "Bring it on fat man" in Japanese. This angers the wrestler and causes him to come charging towards Paul. The ad ends with the man sitting on top of Paul. |
| Electronics | FLO TV "Injury Report" | Jim Nantz does an injury report on a man who "lost his spine" from missing out on watching live sports, due to shopping at the mall with his girlfriend. |
| Film | The Back-Up Plan | Movie promos |
| Film | Iron Man 2 | Movie promos |
| Film | The Last Airbender | Movie promos |
| Film | Prince of Persia: The Sands of Time | Movie promos |
| Film | Robin Hood | Movie promos |
| Film | Shutter Island | Movie promos |
| Film | The Wolfman | Movie promos |
| Food | Doritos "Boyfriend" | A man is seen staring at a woman's butt as she walks into the other room. He then tries to start a conversation with the girlfriend's kid. When he reaches for a Dorito, the kid slaps him, saying, "Keep your hands off my Mama, keep your hands off my Doritos." |
| Food | Doritos "Dog" | A dog wants Doritos from a man sitting on a bench. The man says it'll have to speak, but it is wearing an anti-bark collar. The dog comes back, and attaches the collar to the man, who lies on the ground, speaking gibberish. The dog walks away with the bag of Doritos. |
| Food | Doritos "Funeral" | A man who recently faked his death is in his coffin, watching the Super Bowl and in a pool of Doritos. The casket flies open, and he screams, "It's a miracle!" |
| Food | Doritos "Tim" | At a gym, a man has stolen Doritos out of Tim's locker. His friend tries to warn him, but Tim transforms into a Dorito-wearing ninja. |
| Manufacturing | Bridgestone "Killer Whale" | Three men have a killer whale in their small van. They then release it into the sea. One guy says, "Best bachelor party ever!" |
| Mobile phone | Boost Mobile "Shuffle" | Celebrating the 25th anniversary of The Super Bowl Shuffle, the 1985 Chicago Bears do the Shuffle. |
| Restaurant | McDonald's "Check This" | In a 2010 NBA interpretation of the 1993 Showdown commercial, NBA stars Dwight Howard and LeBron James play a slam dunk version of H-O-R-S-E, with the same prize as before. Larry Bird, who stated "no dunking" in the original Showdown with Michael Jordan, cashes in by eating the Big Mac and fries prize after Howard shatters the backboard. |
| Restaurant | Taco Bell "It Rocks" | Charles Barkley promotes the $5 Box by performing a musical number. |
| Shoes | Skechers "Shape-Ups" | Three people, including Joe Montana, talk about how great Shape-Ups are. |
| Soft drink | Coca-Cola "Africa" | A sleepwalking man walks in a forest of Africa, eventually reaching a refrigerator with a Coke bottle. |
| Soft drink | Coca-Cola "The Simpsons" | Mr. Burns goes bankrupt and loses everything. While in a walk in the park, he sees people enjoying his things and Coke bottles. Apu notices that Burns is sad, and gives him a Coke since he was carrying two armfuls of Coke. Milhouse is standing in a makeshift kite and bumps into the Coca-Cola logo. He says "Ah Sorry Coke!" while the theme tune plays. |
| TV show | Late Show with David Letterman | David Letterman, Oprah Winfrey, and Jay Leno are watching the Super Bowl. |
| TV show | NFL Full Contact | On Groundhog Day, the mayor pulls out Troy Polamalu (who was the size of a groundhog) and has seen his shadow. The mayor declares six more weeks of football. |
| Video game | Dante's Inferno | Cinematic trailer for the game, Dante's Inferno accompanied by Bill Withers' song, "Ain't No Sunshine". |
| Website | Cars.com "Smart Kid #2" | A brand-new "Smart Kid" ad for cars.com |
| Website | E*Trade "Date" | A date between two web babies goes awry. |
| Website | Focus on the Family.com "Miracle Baby" | Pam Tebow talks about her miracle baby Tim Tebow. This ad drew much criticism from pro-choice groups. |
| Website | GoDaddy "Massage" | Danica Patrick gets a massage. The massage therapist realizes that she's the GoDaddy spokeswoman. Then he then tries to impress Danica by opening her blouse. |
| Website | Google "Searching" | An anonymous user (most likely a man) is using Google for help by using its search engine. Over the course, it tells a story about how the user goes to Paris for college, meets a French woman, falls in love, buys her chocolate, gets married, and has a child. |
| Website | Monster.com "Talented Beaver" | A beaver that plays the fiddle becomes a big hit. |

### 2011 (XLV)

| Product type | Product/title | Plot/notes |
| Beer | Bud Light "Hack Job" | A couple appears on a home makeover show called "Hack Job", discovering the only thing they have done to their kitchen was put a bucket of Bud Light on the counter. |
| Car | Audi "Old Luxury" | Two people escape from a fancy prison. Cameos: Kenny G |
| Car | Chevrolet "Elderly Home" | People in an elderly home try to figure out a Chevy commercial. |
| Car | Chevrolet "Miss Evelyn" | Two guys narrate their idea for a Chevy Camaro commercial. |
| Car | Chrysler 200 "Born of Fire" | A narrator talks about how Detroit has its history, but it should be respected like any other town. Rapper Eminem is driving through Detroit in his Chrysler, until he reaches the Fox Theatre. He concludes that, "This is the Motor City, and this is what we do." The song "Lose Yourself" by said artist is playing throughout the commercial. The commercial is two minutes long, and one of the longest commercials in Super Bowl history. The ad received critical acclaim. |
| Car | Ford "Race" | Six people prepare to race in their Fords. |
| Car | Mercedes-Benz "Welcome" | Mercedes-Benz cars from all across the globe start up and drive off on their own power. The vehicles all arrive at the same spot, a Mercedes dealership, where the latest models are revealed. Sean "Diddy" Combs appears in the ad as one of the owners who notices their Mercedes driving off. |
| Car | Mini "Cram It In The Boot" | On a game show, a contestant has to "Cram It In The Boot", by placing as many large items into a Mini Countryman |
| Car | Volkswagen "Black Beetle" | A computer-generated black beetle runs fast, referencing the new Volkswagen model. |
| Car | Volkswagen "The Force" | A kid dressed as Darth Vader tries the Force on random objects, but fails. When his father comes home in his Volkswagen, the kid tries to use the Force to start the engine. He succeeds, or so he thinks. The ad was voted No. 9 on YouTube's Top 10 Videos of 2011. |
| Film | Captain America: The First Avenger | Movie promos |
| Film | Cowboys & Aliens | Movie promos |
| Film | Limitless | Movie promos |
| Film | Pirates of the Caribbean: On Stranger Tides | Movie promos |
| Film | Thor | Movie promos |
| Film | Transformers: Dark of the Moon | Movie promos |
| Food | Doritos "Love" | A man goes around the office with a creepy obsession for Doritos. |
| Food | Doritos "Teasing" | A boyfriend teases his girlfriend's dog by waving Doritos around from the inside of a glass door. Instead of the dog running into the door, the dog crashes through the door, squishing the man. |
| Soft drink | Brisk "Eminem" | Eminem (in stop-motion form) tells the viewer why he doesn't appear in commercials. His requirements for appearing in an advertisement are for attractive women to appear, the ad to be filmed at his house, and for him to record the songs in the ad by himself. He follows that up by telling the viewer that once it's time to record the commercial, he ends up hating the product and the commercial is shelved. After all that, he then is handed a can of Brisk, declares his approval of the beverage and adds a new demand for appearing in an advertisement, changing the name of the drink. However, an executive steps in and tells Eminem that the name change demand is not possible. Eminem replies by shoving the executive off the building they are on top of (in the shape of a Brisk can) and reiterates by telling the viewer why he doesn't appear in commercials. |
| Soft drink | Pepsi Max "Love Hurts" | A wife keeps putting down her husband's spirits. When the husband thinks his wife will be mad that he is drinking Pepsi Max, she too is drinking Pepsi Max. When the man then spots a hot jogger, the woman accidentally knocks out the woman with her can. |
| Store | Best Buy "Upgrades" | Ozzy Osbourne tries to shoot a Best Buy commercial for 4G phones, but the G keeps getting upgraded. Pretty soon, Osbourne is replaced by Justin Bieber. Cast: Ozzy Osbourne, Justin Bieber, Sharon Osbourne, Jack Osbourne |
| Wireless | Verizon "I Can Hear You Now" | The Verizon Test Guy (Paul Marcarelli) answers an Apple iPhone 4 phone and tells the caller "Yes, I Can Hear You Now". |
* BMW
* Bridgestone (2)
* Bud Light (2)
* Budweiser (2)
* CareerBuilder
* CarMax (2)
* Cars.com (2)
* Coca-Cola (2)
* Doritos (3)
* E*Trade
* GoDaddy
* HomeAway
* Hyundai
* Kia
* Mercedes-Benz
* PepsiMax (3)
* Skechers- "Kim Kardashian"
* Snickers
* Stella Artois
* Teleflora- "Faith Hill"

### 2012 (XLVI)

| Product type | Product/title | Plot/notes |
| Beer | Bud Light "Factory" | A factory is working on the new Bud Light Platinum. |
| Beer | Budweiser "The End of Prohibition" | The reactions of a town at the end of Prohibition are shown. |
| Beer | Budweiser "Eternal Optimism" | Various moments in 20th Century history are shown, all accompanied by people drinking Budweiser. |
| Candy | M&M's "Just My Shell" | At a party, a brown-shelled M&M is mistaken for being naked. As a result, the red M&M tears off its skin and dances to "Sexy and I Know It" by LMFAO. |
| Car | Audi "Vampire Party" | A group of vampires are having a party in the woods. The vampire in charge of drinks (blood types) arrives in his Audi. The bright lights of the car kills all of the vampires, with him wondering where everyone went afterwards. Soundtrack: "The Killing Moon" by Echo and the Bunnymen |
| Car | Cadillac "Green Hell" | Showcases the Cadillac ATS being developed and tested at the Nürburgring racetrack in Germany |
| Car | Chrysler "Halftime in America" | Clint Eastwood recounts how the automotive industry survived the Great Recession. |
| Car | Fiat "Seduction" | A man walks through a street to discover a beautiful woman (Catrinel Menghia) standing on a parking space, who proceeds to approach and seduce him, when successfully doing so he then discovered he was about to kiss a Fiat 500 Abarth. Cast: Catrinel Menghia |
| Car | Hyundai "Cheetah" | Two men try to see which is faster: a cheetah or a Hyundai. Once the cheetah is released, it starts to instead chase after its cage handler. |
| Film | Act of Valor | Movie promos |
| Film | The Avengers | Movie promos |
| Film | Battleship | Movie promos |
| Film | John Carter | Movie promos |
| Film | The Lorax | Movie promos |
| Soft drink | Pepsi "The King's Court" | People in the Middles Ages try to entertain their king (Elton John) for a Pepsi. While the first person fails, a mysterious person (Season 1 X Factor winner Melanie Amaro) wins the Pepsi by singing Aretha Franklin's "Respect"." After she wins, she overthrows the king and gives Pepsi to all the town. Cast: Elton John, Melanie Amaro, Flavor Flav |
| Store | Best Buy "Phone Innovators" | An ad featuring the creators of the cameraphone, Siri, Shazam, and the first text message. The creators of Words with Friends also appear parodying the incident involving Alec Baldwin playing the game on an airplane. |
* Pete Hoekstra

### 2013 (XLVII)

| Product type | Product/title | Plot/notes |
| Beer | Beck's Sapphire "Serenade" | A CGI fish swims around a bottle of Beck's Sapphire, singing Chet Faker's cover of No Diggity by Blackstreet. |
| Beverage mix | MiO "Anthem" | Tracy Morgan gives a Patton inspired speech about how change keeps the United States moving forward. |
| Car | Audi "Prom" | A guy getting ready for a prom drives his mom's Audi there. |
| Film | Fast and Furious 6 | Movie promos |
| Film | Iron Man 3 | Movie promos |
| Film | Oz the Great and Powerful | Movie promos |
| Film | Star Trek Into Darkness | Movie promos |
| Food | Wonderful Pistachios | Psy does his "Gangnam Style" dance to promote pistachios. |
| Food | Doritos "Time Machine," "Cowboy Kid" | A child scams a neighbor into giving him his bag of Doritos, by claiming he had built a time machine powered by them. |
| Food | Doritos "Time Machine," "Cowboy Kid" | A young boy dressed as a cowboy races his sarcastic older brother to a bag of Doritos, with the help of his dog and lasso the cowboy kid gets the Doritos and hogtied his brother. |
| Restaurant | Subway "15 Years in the Making" | Brian Baumgartner and several sporting stars, retell the story of how Jared Fogle lost weight by eating Subway subs and kept the weight off, 15 years later. Sports figures featured in the ad: Laila Ali, Carl Edwards, Jay Glazer, Blake Griffin, Robert Griffin III, Ryan Howard, Mike Lee, Eric LeGrand, Apolo Ohno, Ndamukong Suh, and Justin Tuck |
| Shoes | Skechers "The Chase" | A man chases down a cheetah, ties it in a knot and prevents it from hunting down a gazelle, thanks to the Skechers GOrun 2 shoes he is wearing. |
| Truck | Dodge Ram "So God Made a Farmer" | Portions of the speech by Paul Harvey are played over a background of farming activities in the United States. |

### 2014 (XLVIII)

| Product type | Product/title | Plot/notes |
| Beer | Budweiser "Puppy Love" | |
| Car | Audi "Doberhuahua" | |
| Car | Kia "The Truth" | Morpheus offers a couple of choice of a red key or a blue key (with the red key being a Kia K900). As they drive on the Kia, Morpheus accompanies them while singing to "Nessun Dorma" as nods to The Matrix trilogy start flying in to the scene. |
| Car | Volkswagen "Wings" | Every time a VW hits 100,000 miles, a German engineer gets their wings. |
| Car accessories | WeatherTech "You Can't Do That" |
| Soft drink | Coca-Cola "It's Beautiful" | Themed around multiculturalism, the ad showed scenes depicting scenes of Americans of various ethnicities, including a same-sex couple, the first depicted in a Super Bowl ad; set to the rendition of the patriotic hymn America the Beautiful sung in different languages. Upon its release, the commercial was controversial. The ad later re-aired at Super Bowl LI. |
| Store | RadioShack "The '80s Called" | A RadioShack store is cleared out by several 1980s pop culture icons. |

### 2015 (XLIX)

| Product type | Advertiser/Product | Title | Plot/notes |
| Adhesives | Loctite | "Positive Feelings" | People dancing with Loctite fanny packs. |
| Antifungal medication | Jublia | "Tackle It" | Antifungal topical |
| Beer | Budweiser | "Lost Dog" | A little yellow Labrador gets lost and finds his way home. |
| Beer | Bud Light | "Coin" | As part of the beer's ongoing "Up for Whatever" campaign, a randomly-chosen person plays a life-sized version of Pac-Man. |
| Candy | Skittles | "It Will be Settled" | A town settles their disputes with arm wrestling contests. |
| Candy | Snickers | "The Brady Bunch" | In The Brady Bunch episode, a hungry Marcia (Danny Trejo) is stressing out and "her" parents settle her down with a Snickers bar. |
| Car | BMW | "Newfangled Idea" | No one knew how big the Internet would become, as shown in a 1994 clip of Today show hosts Katie Couric and Bryant Gumbel. 21 years later, the two are in an all-electric BMW i3, which is made in a wind-powered factory. |
| Car | Chevrolet | "Super Bowl Blackout" | The screen goes blank and then asks what if you lost TV service and your screen went black as the game started, and that its latest vehicle has Wi-Fi ability. |
| Car | Dodge | "Wisdom" | Centenarians give advice about life, as the car company celebrates its 100th anniversary. |
| Car | Fiat | "The Fiat Blue Pill" | A husband loses his blue pill, which bounces around town until it lands in a Fiat 500, making the car slightly bigger. |
| Car | Jeep | "Beautiful Lands" | Advertisement for the Jeep Renegade, done to the song "This Land Is Your Land", and applied to lands all over the world. |
| Car | Lexus | "Let's Play" | A miniature model of the Lexus RC 350 shows off some drift parking techniques, followed by a full-size model. |
| Car | Kia Motors | "The Perfect Getaway" | Pierce Brosnan is pitched a movie role where he drives a Kia Sorento up a snow-covered mountain road but instead of action-adventure mission with snipers, tanks, and explosions, he encounters animals and safe drive. |
| Car | Mercedes-Benz | "Fable" | A retelling of The Tortoise and the Hare where the tortoise drives a Mercedes-AMG GT. |
| Car | Nissan | "With Dad" | A race car driver balances his work life and his family. First public appearance of Nissan GT-R LM Nismo. |
| Car | Toyota | "How Great I Am" | Footage of Paralympian snowboarder and Dancing with the Stars competitor Amy Purdy juxtaposed with an audio promo by Muhammad Ali. |
| Car | Toyota | "My Bold Dad" | The aspects of being a dad. |
| Car accessories | WeatherTech | "America At Work" | The American company makes car floor mats. |
| Credit card | Discover | "Surprise" | A guy contacts his service representative when he learns that he can get his credit score, which is good because he does not like surprises. He then opens the door and sees a screaming goat in his apartment. |
| Feminine care products | Always | "Like a Girl" | A new look at the phrase of doing things "like a girl". |
| Film | Avengers: Age of Ultron | | Movie promo |
| Film | The Divergent Series: Insurgent | | Movie promo |
| Film | Fifty Shades of Grey | | Movie promo |
| Film | Furious 7 | | Movie promo |
| Film | Jurassic World | | Movie promo |
| Film | Minions | "Super Fans" | Movie promo, the Minions are shown enjoying the Super Bowl in their own way |
| Film | Pitch Perfect 2 | | Movie promo |
| Film | Ted 2 | | Movie promo, Tom Brady is featured in the movie |
| Film | Terminator Genisys | | Movie promo |
| Film | Tomorrowland | | Movie promo |
| Food | Avocados From Mexico | "First Draft Ever" | Doug Flutie and Jerry Rice provide color commentary on the first ever draft over animals and plants. |
| Food | Doritos | "Middle Seat" | An airline passenger tries not to let the seat next to him be occupied. / Winner in the Doritos "Crash the Super Bowl" contest. |
| Food | Doritos | "When Pigs Fly" | A boy creates a contraption that allows pigs to fly so he can get some Doritos. / Runner-up in the Doritos "Crash the Super Bowl" contest. |
| Food | McDonald's | "Pay With Lovin'" | A McDonald's restaurant accepts alternatives to money such as compliments, silly dances, and calling mom. |
| Gaming | Clash of Clans | "Revenge" | Liam Neeson plans to avenge his loss in the game. |
| Gaming | Game of War: Fire Age | "Who I Am" | Kate Upton's character leads her troops against an invading army. |
| Insurance | Esurance | "Sorta Pharmacy" | A woman gets service by "Sorta Greg" (Bryan Cranston), an eccentric pharmacist. |
| Insurance | Esurance | "Sorta Your Mom" | A student is picked up from school by a badly-driving woman who claims to be "sorta your mom" (Lindsay Lohan). |
| Insurance | Nationwide | "Boy" | A boy talks about not being able to do things like ride a bike or other childhood activities because he died from an accident. |
| Insurance | Nationwide | "Invisible Mindy" | Mindy Kaling concludes that based on how she's been treated by insurance companies, she might actually be invisible. |
| Lingerie | Victoria's Secret | | Footage of model shoots from the past 18 months |
| Phone | Sprint | "Super Apology" | A caption-styled ad with curse words changed with pictures of the screaming goat and a donkey |
| Phone | T-Mobile | "#KimsDataStash" | Kim Kardashian asks viewers to help save the data from cell phone service packages so that she can be seen in action. |
| Phone | T-Mobile | "One Upped" | Chelsea Handler and Sarah Silverman try to one-up each other when they use Wi-Fi calling. |
| Phone accessory | Mophie | "All-Powerless" | Weird things happen around the world because God's smartphone battery runs out. |
| Service | No More | "30 Second" | A woman places a call to 911 pretending to order a pizza but is actually calling for help from domestic abuse. |
| Service | Weight Watchers | "All You Can Eat" | After being inundated with food ads, it is time to make plans. |
| Shoes | Skechers | "Hall" | Pete Rose talks about being in the Hall and walking in his Skechers shoes. It turns out the Hall is in his own house and he even is not supposed to be in there. |
| Skincare products | Dove+Men | "Real Strength" | Video clips of kids of various ages calling out for their dads. |
| Soft drink | Coca-Cola | "Make It Happy" | A spill of the drink in a data center causes Internet bullying messages to transform into positive messages. |
| Software | TurboTax | "Boston Tea Party" | The British work a deal to call off the American Revolution by stating that filing taxes would be free. |
| Technology | Microsoft | "Braylon O'Neill" | A boy with two prosthetic legs is able to play sports and have a life. |
| Website | Wix.com | "It's That Easy" | 5 former NFL stars start new careers with the help of website builder Wix.com. |
| Website | GoDaddy.com | "Working" | A guy misses the Super Bowl party so he can work on his e-business. |
| Website | Squarespace | "Om" | Jeff Bridges hums "Om" next to a sleeping couple, and advertises his website that he built with Squarespace. |

### 2016 (50)

| Product type | Advertiser/Product | Title | Plot/notes |
| Beer | Bud Light | "Bud Light Party" | Amy Schumer and Seth Rogen form a political party. |
| Car | Jeep | "4x4ever" | |
| Car | Jeep | "Portraits" | In honor of the brand's 75-year anniversary, a montage of portraits of famous Jeep owners and users is presented. |
| Car | Hyundai Genesis | "First Date" | A father (Kevin Hart) lets his son borrow his Hyundai Genesis for his first date, but follows him around using the vehicle's tracking system, culminating with him using an actual helicopter to track him. |
| Car | Honda Ridgeline | "A New Truck to Love" | A herd of sheep sing Queen's "Somebody to Love", while the truck bed audio system of the new Ridgeline is demonstrated. |
| Car accessories | WeatherTech | "Resources" | Highlights the manufacturing process and the employees who produce WeatherTech products. |
| Clothing | Marmot | "Love the Outside" | A camper hangs outdoors with a marmot, and is slapped in the face when he attempts to kiss it. |
| Food | Doritos | "Ultrasound" | A pregnant woman's newborn child shares her husband's fondness for Doritos. |
| Food | Doritos | "Doritos Dogs" | A group of dogs evade a supermarket's "no dogs" policy to reach a Doritos display. |
| Food | Heinz | "Weiner Stampede" | A pack of weiner dogs, dressed like hot dogs, run in slow motion towards humans in Heinz Ketchup and Mustard bottle costumes. |
| Food | Skittles | "Portrait" | Steven Tyler is presented with a living portrait of himself made from Skittles, which explodes after trying to sing a high note from "Dream On". |
| Film | 10 Cloverfield Lane | | Movie promo |
| Film | Deadpool | | Movie promo |
| Film | Captain America: Civil War | | Movie promos |
| Film | Independence Day: Resurgence | | Movie promos |
| Film | Jason Bourne | | Movie promos |
| Film | The Jungle Book | | Movie promos |
| Film | The Secret Life of Pets | | Movie promos |
| Film | Teenage Mutant Ninja Turtles: Out of the Shadows | | Movie promos |
| Film | X-Men: Apocalypse | | Movie promos |
| Game | The Pokémon Company | "Train On" | Honors the 20th anniversary of the Pokémon franchise. |
| Personal care | Dollar Shave Club | "Zeke" | A talking dirty razor, named Zeke, tries to talk to a man in a shower; into using him. |
| Personal care | Schick | "Robot Razors" | Two razors transform into robots and battle it out over a sink in a bathroom. |
| Phone | T-Mobile | "Drop The Balls" | In reference to his incorrect announcement of the winner of Miss Universe 2015, Steve Harvey apologizes for an error in a Verizon Wireless ad because T-Mobile had doubled the size of its LTE network in the past year. This ad was part of a then-ongoing ad war between Verizon, AT&T, Sprint Corporation (now part of T-Mobile), and T-Mobile, known as the "Colorful Ball Commercial Wars" which included a November 2015 ad from Verizon claiming they had a better network using red, blue, yellow, and pink balls, a January 2016 ad from Sprint claiming they had a better network using larger red, blue, yellow, and pink balls, the Steve Harvey Super Bowl ad, and a later ad from T-Mobile claiming they had a better network telling viewers what Verizon "didn't say", in a 2016 ad known as "Verizon's Secret". T-Mobile also released a non-TV ad titled "Busting Verizon's Balls", making fun of their November 2015 commercial. |
| Phone | T-Mobile | "Restricted Bling" | Executives from a cellphone provider interrupt Drake filming his music video for "Hotline Bling", seeking "improvements" to its lyrics to reflect caveats and hidden fees. This ad also made fun of Verizon and other networks in the "Colorful Ball Commercial Wars", as mentioned above. |
| Toothpaste | Colgate | "Every Drop Counts" | A water conservation PSA, encouraging people to turn off their faucets while brushing their teeth. |
| Soft drink | Mountain Dew Kickstart | "Puppy Monkey Baby" | As a parallel to Mountain Dew Kickstart being a combination of three "awesome" things, a hybrid of a puppy, monkey, and baby is presented as another. |
| Sports | NFL | "Super Bowl Babies Choir" | A group of "Super Bowl Babies", who were all born within nine months of a Super Bowl having been won in their hometown, sing a football-themed version of Seal's "Kiss from a Rose". |

### 2017 (LI)

| Product type | Advertiser/Product | Title | Plot/notes |
| Beer | Bud Light | "Ghost Spuds" | In a parody of A Christmas Carol, the ghost of former Bud Light mascot Spuds MacKenzie helps a man learn the importance of hanging out with friends. |
| Beer | Budweiser | "Born The Hard Way" | A story of the founder of Anheuser-Busch, Adolphus Busch, who left Germany to start a brewery in St. Louis, Missouri. |
| Beer | Busch | "BUSCHHHHH" | The Busch Guy explains that Busch still has the "same great taste it's always had", as well as the same, seemingly never-ending sound. |
| Building materials | 84 Lumber | "The Journey" | A mother and daughter embark on a journey to emigrate from Mexico to the United States. The version aired during the game was edited due to the political overtones of its conclusion, which depicts a border wall. |
| Car | Alfa Romeo | "Dear Predictable" | |
| Car | Alfa Romeo | "Mozzafiato" | |
| Car | Alfa Romeo | "Riding Dragons" | |
| Car | Audi | "Daughter" | A father (George Clooney) monologues as his daughter wins a soapbox derby race, wondering if he should tell her that about how "that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she meets?" |
| Car | Buick | — | Cam Newton joins a peewee football team. |
| Car | Kia Niro | "Hero's Journey" | Melissa McCarthy gets injured in various ways whilst trying to protest various environmental causes. |
| Car | Lexus LC | "Man and Machine" | Freestyle dancer Lil Buck performs a routine to Sia's "Move Your Body" inspired by the "human-like movement" of the Lexus LC. The ad also launched the Lexus brand's new tagline, "Experience Amazing". |
| Cleaner | Mr. Clean | "Cleaner of Your Dreams" | A woman dances with Mr. Clean as they clean a house together, but she is actually daydreaming. |
| Film | Baywatch | — | TV promo |
| Film | The Fate of the Furious | — | Movie trailers |
| Film | Ghost in the Shell | — | Movie trailers |
| Film | Guardians of the Galaxy Vol. 2 | — | Movie trailers |
| Film | Logan | "Grace" | Movie trailers |
| Film | Pirates of the Caribbean: Dead Men Tell No Tales | — | Movie trailers |
| Restaurant | Buffalo Wild Wings | "The Conspiracy" | Brett Favre learns what is responsible for all of his interceptions. |
| Tax preparation | TurboTax | "Humpty Hospital" | Hospitalized after falling off a wall whilst doing his taxes (an event whose aftermath was seen in a prequel ad aired during the AFC Championship Game), Humpty Dumpty asks questions to a TurboTax advisor using its mobile app. |
| Technology | Intel | "Brady Everyday" | Tom Brady's personal life is presented with 360-degree instant replay technology. |
| TV series | 24: Legacy (Fox) | — | TV promos |
| TV series | Empire (Fox) | — | TV promos |
| TV series | Genius (National Geographic) | — | Albert Einstein (Geoffrey Rush) plays a short medley of songs on violin, including Lady Gaga's "Bad Romance" (the ad aired immediately following the Super Bowl LI halftime show featuring her). |
| TV series | Shots Fired (Fox) | — | TV promo |
| TV series | Stranger Things (Netflix) | — | TV promo for Season 2 |
| TV series | The Handmaid's Tale (Hulu) | "My Name Is Offred" | TV promo |
| Video games | Nintendo Switch | "Switch and Play" | A showcase of launch titles for the upcoming video game console, including most prominently, The Legend of Zelda: Breath of the Wild. |
| Website | Airbnb | "We Accept" | Presents a pro-multiculturalism message. Airbnb and its co-founder Brian Chesky have been a vocal opponent of Executive Order 13769 (which briefly barred residents of certain Muslim-populated countries from entering the United States). |
| Web hosting | Squarespace | "Calling JohnMalkovich.com" | John Malkovich complains to someone that had already taken the domain name "JohnMalkovich.com". |
| Web hosting | Wix.com | — | A chef creates a website for his bistro, unaware that two people (Gal Gadot and Jason Statham) are fighting inside it. |
| Wireless | Sprint | "No Need For Extreme Measures" | A person drops a car to fake his own death to cancel his contract with Verizon Wireless and switch to Sprint. |
| Wireless | T-Mobile | "#BagOfUnlimited" | Martha Stewart and Snoop Dogg explain an unlimited data plan using cannabis-related puns. |
| Wireless | T-Mobile | "#NSFWireless" | Kristen Schaal suggestively speaks with a Verizon Wireless customer service agent on the phone. |
| Wireless | T-Mobile | "#Punished" | Kristen Schaal enjoys being "punished" with the "pain" of Verizon Wireless' hidden fees and charges, which is said to be "fine, if you're into that sort of thing." |
| Wireless | T-Mobile | "#UnlimitedMoves" | Justin Bieber presents a history of touchdown celebrations. |

### 2018 (LII)

| Product type | Advertiser/Product | Title | Plot/notes |
| Airlines | Turkish Airlines | "Five Senses" | Dr. Oz talks about discovering the world using the five senses. |
| Beer | Budweiser | "Stand by You" | A Budweiser employee who is working at Anheuser-Busch's Cartersville brewery gets called to work to donate canned water for disaster relief. The ad used real employees who worked at the brewery. |
| Beer | Bud Light | "Ye Olde Pep Talk" | A medieval king tries to motivate his small villager army who is vastly outnumbered, until he brings up the fact that they are out of Bud Light and that the enemy has cases of them. |
| Beer | Bud Light | "The Bud Knight" | The big battle is interrupted by the Bud Knight, who is on his own quest. |
| Beer | Michelob Ultra | "The Perfect Fit" | Chris Pratt prepares for his acting gig as a spokesman. |
| Beer | Michelob Ultra | "I Like Beer" | Chris Pratt sings "I Like Beer" (a song by Tom T. Hall, covered by Jon Pardi) along with a bunch of people working out. |
| Candy | M&M's | "Human" | Red picks up a magic penny on the ground and uses a wish to transform into a human (Danny Devito). |
| Car accessories | WeatherTech | "American Factory" | The building of a WeatherTech factory in the U.S. is shown. |
| Car | Ram Trucks | "Built to Serve" | Martin Luther King Jr. speaks about the virtues of serving others. |
| Car | Ram 1500 | "Icelandic Vikings" | Vikings drive a Dodge Ram and their boat into Minneapolis to the tune of Queen's "We Will Rock You", only to turn around when they find out their team is not playing. |
| Car | Hyundai | "Hope Detector" | Hyundai owners that attended the Super Bowl Experience are brought aside to meet cancer patients who were helped by Hyundai's donations to cancer research. |
| Car | Jeep Wrangler | "Anti-Manifesto" | As a Wrangler drives through a river, a narrator explains that this particular commercial would not feature "grandiose speeches and big declarations", and would instead be an "anti-manifesto". |
| Car | Jeep Wrangler Rubicon | "Jeep Jurassic" | Jeff Goldblum re-lives driving in Jurassic Park |
| Car | Jeep Cherokee | "The Road" | |
| Car | Kia Stinger | "Feel Something Again" | An old Steven Tyler rewinds time by driving his Kia backwards on a race track. Features race car driver Emerson Fittipaldi |
| Car and film | Lexus LS 500 F Sport, Black Panther | "Long Live the King" | After defeating an opponent to secure an item, the Black Panther follows a Lexus LS 500 F Sport and jumps through its sunroof where he transforms back to T'Challa. |
| Car | Toyota | "Good Odds" | Follows the odds of a paralympic skier of winning a gold medal, with the odds being reduced bit by bit as the woman grows and trains, and eventually reveals to be gold medalist Lauren Woolstencroft. |
| Car | Toyota | "Mobility Anthem" | The idea of mobility is portrayed as a broad concept unifies people of all ages and abilities. |
| Car | Toyota | "One Team" | A priest, a rabbi, and an imam carpool to the game together. |
| Cleaner | Febreze | "The Only Man Whose Bleep Doesn't Stink" | Dave's family and friends remark that Dave's Bleep doesn't stink. |
| Drink | Stella Artois and Water.org | "Taps" | Matt Damon asks that if 1% of the people watching the ad buy the beer, the company will give clean water to one million people for five years. |
| Film | Avengers: Infinity War | — | Movie promo |
| Film | The Cloverfield Paradox (Netflix) | — | TV promo, the film was then available on Netflix immediately after the game |
| Film | Mission: Impossible – Fallout | — | Movie promo |
| Film | A Quiet Place | | |
| Film | Skyscraper | — | Movie promo |
| Film | Solo: A Star Wars Story | — | Movie promo |
| Food | Avocados From Mexico | "#GuacWorld" | A utopian society sealed from the rest of the world realize that their tortilla chips for their guacamole are outside. |
| Food | Jack in the Box | "Jack vs. Martha" | Jack interrupts Martha Stewart's show to show off his newest creations. Martha then challenges Jack, pulling his nose off. |
| Food | Kraft Foods | "Family Greatly" | Kraft assembles a montage of photos and videos from families celebrating game day. |
| Food | Pringles | "Wow 2018" | Bill Hader and other actors remark about stacking different flavored Pringles. |
| Food | Wendy's | "Iceberg" | Wendy's slams McDonald's for using flash-frozen beef patties, likening being frozen to the iceberg and the Titanic. |
| Food and drink | Doritos and Mountain Dew | "Doritos Blaze vs. Mtn Dew Ice" | Peter Dinklage and Morgan Freeman perform a lip-sync rap battle with Dinklage lip-syncing to a Busta Rhymes performed verse of Chris Brown's "Look at Me Now" and Freeman to "Get Ur Freak On" by Missy Elliott |
| Headphones | Monster | — | A guy on the subway (RiceGum) is inspired by Iggy Azalea to create a new set of Monster headphones. Also features Joe Perry, Joey Fatone, Yo Gotti and others. |
| Investments | E-Trade | "This Is Getting Old" | A group of senior citizens try to perform physically active jobs because they don't have enough to retire. |
| Laundry detergent | Persil | "Game-time Stain-time" | The Professional steps out of a big screen to clean a guacamole stain off a viewer's shirt. |
| Laundry detergent | Tide | "It's a Tide Ad" | David Harbour examines several typical types of commercials one would see during the Super Bowl, only to reveal that they're all actually Tide ads because they have clean clothes. |
| Laundry detergent | Tide | "It's Another Tide Ad" | The Old Spice Guy (Isaiah Mustafa) is interrupted when his ad suddenly becomes a Tide ad. |
| Laundry detergent | Tide | "It's Yet Another Tide Ad" | A beer commercial with clydesdales, and the Mr. Clean commercial from the previous game, are similarly hijacked by Tide ads. |
| Laundry detergent | Tide | "It's Yet Another Tide Ad, Again" | A woman playing tennis hurts her back, so David Harbour arrives and pitches Tide detergent. |
| Loans | Rocket Mortgage | "Translator" | Keegan-Michael Key helps translate for people the words of a hair stylist, a waiter, Big Sean's rap music and a loan officer. |
| Retail | Groupon | "Who Wouldn't" | Tiffany Haddish talks about how using Groupon supports local businesses. |
| Shoes | Skechers | "First Class for your Feet" | Howie Long gets a seat upgrade. |
| Soft drink | Coca-Cola | "The Wonder of Us" | People of various cultures read lines from a poem about a Coke for them. |
| Soft drink | Diet Coke | "Groove" | Actress Hayley Magnus tries the Diet Coke Twisted Mango flavor, and can't help dancing afterwards. |
| Soft drink | Pepsi | "This Is the Pepsi" | Jimmy Fallon narrates about some of the celebrities who have appeared in Pepsi commercials, with footage of Britney Spears and Michael Jackson. Cindy Crawford re-creates her Pepsi drinking moment, and her teenage son Presley Gerber appears. Kyrie Irving appears as Uncle Drew, and Jeff Gordon also appears. This was the lead-in commercial to the halftime show. |
| Sports | 2018 Winter Olympics (NBC) | "Best of U.S.: Lindsey Vonn" | Skier Lindsey Vonn prepares for the 2018 Winter Olympics. Other ads for Chloe Kim, Mikaela Shiffrin, Nathan Chen, and Shaun White were prepared. Shaun White's ad was the first ad played after the game ended. |
| Sports | 2018 Winter Olympics (NBC) | — | A number of promotions by NBC for their Olympic coverage. |
| Sports | NFL | "Touchdown Celebrations to Come" | After multiple teaser ads, Eli Manning and Odell Beckham Jr. re-create an iconic scene from Dirty Dancing. |
| Sports | NFL | "Next Season Starts Now" | Featuring Jalen Ramsey, Marquette King, Devonta Freeman, Jared Goff, Stefon Diggs and Travis Kelce; also stars NBA player Nick Young, who at the time was playing for the Golden State Warriors |
| Sports | 2018 FIFA World Cup (Telemundo) | "Telemundo ya prepara su mejor grito gol para Rusia 2018" | Andrés Cantor lets out his signature goal call over footage from previous FIFA World Cups, ending with a mic drop. |
| Tax preparation | Intuit | "Giant Skip Ad" | A brief ad about how people don't like to watch ads and want to skip them. Shows the characters from the CGI short film "A Giant Story" which was posted in advance. |
| Tax preparation | TurboTax | "The Noise in the Attic" | A sheeted ghost in the attic approaches an open laptop where a representative talks about their tax software program. |
| Tax preparation | TurboTax | "The Thing Under the Bed" | Features CG-animated boogeyman talking about how easy it is to answer the questions in the software program. |
| Technology | Amazon Echo | "Alexa Loses Her Voice" | When Alexa loses her voice, Amazon representatives tell their CEO Jeff Bezos that they have replacement voices ready, which turn out to be celebrities such as Gordon Ramsay, Cardi B, Rebel Wilson and Anthony Hopkins. |
| TV series | Castle Rock (Hulu) | — | TV promos |
| TV series | Good Girls (NBC) | — | TV promos |
| TV series | Rise (NBC) | — | TV promos |
| TV series | This Is Us (NBC) | — | TV promos |
| TV series | Today (NBC) | — | TV promos |
| TV series | Tom Clancy's Jack Ryan (Amazon Prime) | — | TV promo |
| TV series | Unsolved: The Murders of Tupac & the Notorious B.I.G. (USA Network) | — | TV promo |
| TV series | The Voice (NBC) | "The Voice Super Commercial" | Blake Shelton, Adam Levine, Alicia Keys and Kelly Clarkson do a country-styled video to promote the new season of The Voice. |
| TV series | Westworld season 2 (HBO) | — | TV promo |
| TV special | Jesus Christ Superstar Live in Concert (NBC) | — | TV promo |
| Travel | Tourism Australia | "Dundee" | A trailer for Dundee, a Crocodile Dundee reboot supposedly starring Danny McBride and Chris Hemsworth, reveals itself to be an ad for travel to Australia. |
| Travel | Universal Parks & Resorts | "In Game" a.k.a. "Peyton Manning: Vacation Quarterback" | Peyton Manning and his family visit a Universal theme park. |
| Video game | Heroes Arena | "Conquer Your Battles" | |
| Website | Blacture | "Be Celebrated" | Fugee members talk about a new website that celebrates black excellence. |
| Website | Squarespace | "Make It With Keanu Reeves" | Keanu Reeves rides his motorcycle in the middle of a desert highway while standing on it as he cites lines from Will Power's "Adventures In Success". |
| Website | Wix.com | "Rhett & Link" | Internet YouTuber comedians Rhett and Link use Wix.com to create a website. |
| Wireless | Sprint | "Evelyn" | A doctor analyzed Evelyn's artificial intelligence and she notices that his carrier is Verizon. Other robots in the lab to laugh at him as a result. He tells the Sprint guy he is switching because his co-workers are making fun of him. |
| Wireless | Verizon Wireless | "Remember the First Responders" | 10-second clip after the halftime show where Justin Timberlake thanks the first responders |
| Wireless | Verizon Wireless | "Answering the Call" | 60-second commercial slide montage of first responders in action |
| Wireless | T-Mobile | "Little Ones" | Babies around the world look up to a camera where a woman gives them social messages. |

### 2019 (LIII)

| Product type | Advertiser/product | Title | Plot/notes |
| Alcohol | Bon & Viv Spiked Seltzer | "The Pitch" | Two mermaids "pitch" Bon & Viv Spiked Seltzer to literal "sharks". |
| Alcohol | Bud Light | "Special Delivery" | The Bud Light King mistakenly receives a gigantic barrel of corn syrup, which his followers attempt to gift to Coors Light and Miller Lite instead, since Bud Light does not use corn syrup as an ingredient. |
| Alcohol | Bud Light | "Joust" | The Bud Knight is defeated in a jousting match by The Mountain. |
| Alcohol | Budweiser | "Wind Never Felt Better" | A dalmatian rides a cart pulled by the Clydesdales through a wind farm at Tejon Ranch, promoting the brand's commitment to using renewable energy in its production process. |
| Alcohol | Hennessy | "Major" | Major Taylor, a track cyclist of the 1890s and 1900s, reaches the end of a race where the only competitor is himself. |
| Alcohol | Michelob Ultra | "Robots" | |
| Alcohol | Michelob Ultra Pure Gold | "The Pure Experience" | Zoë Kravitz invites viewers to experience an ASMR sensation inspired by the new lite "Pure Gold" brew. |
| Alcohol | Stella Artois | "Change Up the Usual" | At a bar, Sarah Jessica Parker decides to order a Stella Artois rather than a cosmopolitan (the signature drink of her Sex and the City character Carrie Bradshaw). Jeff Bridges (in a portrayal of his The Big Lebowski character "The Dude") follows suit by similarly declining a White Russian in favor of a "Stella Artose". |
| Beverage | Bubly sparkling water | "Bublé vs. Bubly" | At a store, singer Michael Bublé insists on pronouncing the name of Bubly as "Bublé", even after another customer and a clerk (whom Bublé refers to as "Davé") corrects him. |
| Beverage | Pepsi | "More Than OK" | When a restaurant patron requesting a Coca-Cola is asked by a waiter if a Pepsi was okay instead, Steve Carell disputes their implication that Pepsi was merely "okay". |
| Candy | M&M's Chocolate Bar | "Bad Passenger" | The M&M's characters fight in the backseat of a car driven by Christina Applegate, who threatens to "break them apart" and eat them if they don't behave: it is revealed that they had been embedded in a chocolate bar. |
| Car | Audi e-tron GT | "Cashew" | A man encounters his grandfather at an isolated house in a field, where he shows him an Audi e-tron GT in his garage. Just as the man is about to drive it, it is revealed that this was only a dream, and that the man was actually at work choking on a cashew. |
| Car | Hyundai Shopper Assurance | "The Elevator" | Jason Bateman mans an elevator taking people to floors reflecting life experiences they don't always look forward to (such as a dentist appointment and a vegan dinner party). When a couple is sent to a floor for car shopping, Bateman is told that they were actually getting a Hyundai, and had used Shopper Assurance to pick a vehicle and schedule a test drive without haggling with a salesperson. |
| Car | Kia Telluride | "Give It Everything" | The city of West Point, Georgia is revitalized by the opening of a Kia factory there. |
| Car | Mercedes-Benz A-Class | "Say The Word" | A man uses his voice to control real life, just as he can control the entertainment system on his A-Class. |
| Car | Toyota RAV4 Hybrid | "Toni" | Jim Nantz narrates a story on challenging expectations, focusing on female football player Antoinette Harris. |
| Car | Toyota Supra | "Wizard" | To The Who's "Pinball Wizard", the Toyota Supra drives through a giant pinball machine. |
| Film | Alita: Battle Angel | — | Movie promo |
| Film | Avengers: Endgame | — | Movie promo |
| Film | Captain Marvel | — | Movie promo |
| Film | Hobbs & Shaw | — | Movie promo |
| Film | Scary Stories to Tell in the Dark | — | Movie promos |
| Film | Toy Story 4 | — | Movie promos |
| Film | Us | — | Movie promo |
| Film | Wonder Park | — | Movie promo |
| Food | Avocados from Mexico | "Top Dog" | Kristin Chenoweth judges a dog show where the dogs' human owners are the competitors rather than the dogs themselves. |
| Food | Burger King | "#EatLikeAndy" | Footage of Andy Warhol eating a Whopper from the film 66 Scenes from America. |
| Food | Flamin' Hot Doritos | "Now It's Hot" | Chance the Rapper raps over the Backstreet Boys' "I Want It That Way" to make the original "hot". |
| Food | Pringles | "Sad Device" | A smart speaker emotionally resents not being able to stack Pringles because it doesn't have hands, but is interrupted when its asked to play "Funkytown" instead. |
| Smart speaker | Amazon Echo | "Not Everything Makes the Cut" | A series of rejected ideas for Alexa-powered products are presented, including an electric toothbrush, a dog collar with bark recognition (which causes Harrison Ford's dog to repeatedly order dog food), hot tub (which triggers an extravagant water show when playing music), and space station (which causes an "incident" affecting electrical power worldwide). |
| NFL | NFL centennial season | "The 100-Year Game" | Marshawn Lynch tries to steal a slice of cake at a gala celebrating the NFL's 100th season, but knocks a football centerpiece off in the process—instigating a fight for the ball involving a cast of current and past players. The ad also features appearances by Sarah Thomas (the NFL's first female official), and video game streamer Tyler "Ninja" Blevins. |
| Store | Walmart Grocery Pickup | "Famous Cars" | A number of iconic vehicles from film and television visit a Walmart store to use its Grocery Pickup service. This ad originally premiered during the 2019 Golden Globe Awards. |
| TV series | The Handmaid's Tale season 3 (Hulu) | — | The ad opens with scenes and narration based on Ronald Reagan's "Morning in America" campaign advertisement, but is interrupted by violent scenes of the series' dystopian society. |
| TV series | Hanna (Amazon Video) | — | Promo |
| TV series | The Late Show with Stephen Colbert (CBS) | — | A song and dance number promoting Stephen Colbert's special Late Show episode after the game is interrupted by "CBS Sports Breaking News", with James Brown informing viewers that "today is the Super Bowl". By the time the ad returns, the number had already ended. |
| TV series | The Twilight Zone (CBS All Access) | — | After a fake interruption of CBS's Super Bowl telecast, Jordan Peele addresses an empty Mercedes-Benz Stadium, asking viewers to question their reality. |
| Video gaming | Xbox Adaptive Controller | "We All Win" | Owen Sirmons, a child with Escobar syndrome, is able to play video games using Microsoft's Xbox Adaptive Controller. |
| Wireless | T-Mobile | "Dad?!" | A father accidentally texts someone on searching to make eggplant parmigiana. |
| Wireless | T-Mobile | | "Mike" responds to a text message to what is actually a Lyft driver. |
| Wireless | T-Mobile | "We'll Keep This Brief" | A person texts to Cathy to check on her only to very long lengthy response about her day. |
| Wireless | T-Mobile | "What's for Dinner?" | In a conversation between the two, a person tries to figure out a response and while considering to eat between tacos and sushi. |

## 2020s
### 2020 (LIV)

| Product type | Advertiser/product | Title | Plot/notes |
| Beer | Presidente | "Never Left" | Features Alex Rodriguez, co-owner and chairman of the brand; he grew up in Miami and goes back to the city |
| Car | Audi e-tron Sportback | "Let it Go" | Maisie Williams is stuck in a traffic jam surrounded by old vehicles. Sings "Let It Go", as she passes by lowriders, a repair shop and a gas station, leaving the fossil-fuel world behind. |
| Car | Hyundai Sonata | "Smaht Pahk" | John Krasinski demonstrates the new Remote Smart Parking Assist feature of his Hyundai Sonata, which he refers to in a thick Boston accent as "smaht pahk". The ad also features appearances by fellow Bostonians Rachel Dratch, Chris Evans, and Boston Red Sox player David Ortiz. |
| Car | Genesis GV80 | "Going Away Party" | Chrissy Teigen throws a "going-away party" for "old luxury", in favor of "young luxury", symbolized by John Legend and a Genesis GV80. |
| Car | GMC Hummer EV | "Quiet Revolution" | Several scenes teasing aspects of the electric truck are followed by similar scenes in absolute silence, concluding with LeBron James sinking a slam dunk that smashes the backboard glass. |
| Car | Jeep Gladiator | "Groundhog Day" | Bill Murray reprises Groundhog Day, and goes on outdoor adventures in a Jeep Gladiator. |
| Car | Kia Seltos | "Tough Never Quits" | Rookie Josh Jacobs returns to his hometown of Tulsa, Oklahoma, offering advice and inspiration to his younger self to overcome the challenges he faced on his path to the NFL. |
| Car | Toyota Highlander | "Heroes" | Driving a Toyota Highlander, Cobie Smulders saves the day in various movie tropes including a biological disaster, a western and an alien invasion with room to spare. |
| Car | Porsche Taycan | "The Heist" | Security professionals are alerted when the Porsche Taycan is stolen from an exhibit at the Porsche museum; in the ensuing chase numerous vehicles are used such as a 911 Carrera S, a 917 K and a 918 Spyder. |
| Film | Black Widow | | Movie promos |
| Film | F9 | | Movie promos |
| Film | The Invisible Man | | Movie promos |
| Film | Minions: The Rise of Gru | | Movie promos |
| Film | Mulan | | Movie promos |
| Film | Top Gun: Maverick | | Movie promos |
| Food | Doritos | "The Cool Ranch" | Lil Nas X and Sam Elliott participate in a dance showdown to "Old Town Road". |
| Food | Planters | "Tribute" | After dying in a previous ad, Mr. Peanut returns to life as a newborn child after the Kool-Aid Man's tears drip onto his grave. |
| Food | Pop-Tarts Pretzel | "Pop-Tarts Fixed the Pretzel" | Jonathan Van Ness serves as spokesperson for Pop-Tarts Pretzel, promoting it as an alternative to "boring" pretzels |
| Food | Pringles, Rick and Morty | | Morty Smith enthusiastically enters the living room to promote various Pringles products, prompting Rick Sanchez to expose him as a robot, and realize he is trapped in a Pringles commercial. |
| Laundry detergent, beer, TV series | Tide Power Pods, Bud Light, The Masked Singer | #LaundryLater" | Charlie Day accidentally stains his shirt while watching the Super Bowl, leading him to contemplate when he should clean it now or later (such as during the halftime show, or the season premiere of The Masked Singer after the game on Fox). |
| Laundry detergent, beer | Tide Power Pods, Bud Light | "Bud Knight Now, #LaundryLater" | Charlie Day encounters the Bud Knight, wondering if his time period constitutes "later". However, it is actually 1436, and he is also ridiculed for the stain. |
| Laundry detergent, film | Tide Power Pods, Wonder Woman 1984 | "Wonder Woman Now, #LaundryLater" | |
| Laundry detergent | Tide Power Pods | "Finally Later, #LaundryLater" | An elderly Charlie Day finally cleans his shirt, only for someone to stain it again with ice cream. |
| Streaming service | Disney+ | | A promo teasing three upcoming Marvel Studios television series premiering on Disney+, including The Falcon and the Winter Soldier, Loki, and WandaVision. |
| Website | Facebook | "Ready to Rock" | A series of Facebook groups containing the word "rock" are showcased, including cameos by Chris Rock and Sylvester Stallone. |
| Website | Google | "Loretta" | An elderly widower uses the Google Assistant to save and recall memories of his wife. |

### 2021 (LV)

| Product type | Advertiser/product | Title | Plot/notes |
| Alcohol | Anheuser-Busch | "Let's Grab a Beer" | Displays various scenes of different social interactions of people getting a beer as the narrator explains the social meaning of grabbing a beer. |
| Alcohol | Bud Light | "Legends" | In a parody of The Avengers, a number of characters and spokespeople from past Bud Light commercials help a truck driver help right his overturned truck, and get the spilled boxes of Bud Light back in his truck to deliver them to a store that had run out of stock. |
| Alcohol | Bud Light Seltzer Lemonade | "Last Year's Lemons" | A group of partygoers discuss how 2020 was a "lemon of a year", accentuated by a montage of human society being ruined by actual lemons raining from the sky. |
| Alcohol | Michelob Ultra Organic Seltzer | "All-Star Cast" | |
| Beverage | Oatly | "Wow No Cow" | Toni Petersson, the CEO of Oatly, sings a jingle in the middle of an oat field. The ad was originally aired in Sweden (where Oatly was based) back in 2014 which was banned for using the phrase "Milk, but made for humans." due to a lawsuit from the Swedish dairy lobby LRF Mjölk. |
| Car | Cadillac Lyriq | "ScissorHandsFree" | Edward Scissorhands' son Edgar (Timothée Chalamet) discovers hands-free driving on the new Cadillac Lyriq, easing his ability to drive despite having scissors for hands |
| Car | General Motors | "No Way Norway" | Jealous that more electric vehicles are sold per-capita in Norway than the United States, Will Ferrell embarks on a voyage there by barge to showcase General Motors' new Cadillac Lyriq and GMC Hummer EV. However, two of his friends, Kenan Thompson and Awkwafina, wind up in Finland, and Ferrell finds himself in Sweden instead. |
| Car | Jeep | "The Middle" | Bruce Springsteen drives on his Jeep to head to U.S. Center Chapel in Kansas while narrating a sense of being connected. |
| Car | Toyota | "Upstream" | American Paralympic swimmer Jessica Long swims in open waters featuring scenes of her life story, with a dramatized recreation of a phone call playing where her would-be adoptive parents are informed by an adoption agency that her lower legs would need to be amputated due to a rare medical condition, which the adopting parents fully accept. |
| Car accessories | WeatherTech | "Family" | Employees from the company explain how they love their work at WeatherTech |
| Car accessories | WeatherTech | "We Never Left" | Shows employees from the company telling that coming back didn't make any sense because they never left. |
| Electronics | Logitech | "Defy Logic" | Lil Nas X narrates a montage of people utilizing various Logitech products to "defy expectations". |
| Employment website | Indeed | "The Rising" | Shows people from all walks of life applying for new jobs while also experiencing many of the hardships they endured from loss of employment to starting a new life over. |
| Film | Coming 2 America | | Movie promo |
| Film | F9 | | Movie promo |
| Film | Nobody | | Movie promo |
| Film | Old | | Movie promo |
| Film | Raya and the Last Dragon | | Movie promo |
| Freelance services | Fiverr | Opportunity Knocks" | Four Seasons Total Landscaping expands into a cavernous "press venue". |
| Insurance | CURE Auto Insurance | "Whip it Out" | |
| Laundry detergent | Tide | "The Jason Alexander Hoodie" | A mother tells her teenage son that his favorite hoodie, featuring the face of Jason Alexander printed on the front, should finally be washed. A montage shows Alexander's face on the hoodie negatively reacting to moments of everyday abuse. The boy also encounters the real Alexander, who demands the boy to "give [him] back [his] face." The ad features "Theme from The Greatest American Hero (Believe It or Not)" throughout, which was notably parodied by Alexander as his Seinfeld character George Costanza in the episode "The Susie". |
| Online food ordering | DoorDash | "The Neighborhood" | Daveed Diggs meets up with Big Bird from Sesame Street and shows the kinds of things that can get delivered from the neighborhood. |
| Online food ordering | Uber Eats | "Wayne's World & Cardi B's Shameless Manipulation" | Cardi B appears on Wayne's World as part of a segment encouraging viewers to eat at locally owned restaurants. Wayne Campbell (Mike Myers) and Garth Algar (Dana Carvey) promise that they would not rely on recent trends, subliminal messages, manipulative tactics, or celebrity cameos as part of their campaign, but proceed to do so anyway. |
| Online food ordering | Grubhub | "Delivery Dance" | An animated human eats a chicken sandwich, and everyone dances. |
| Restaurant | Chipotle Mexican Grill | "Can a Burrito Change the World?" | A boy asks how a burrito could change the world. |
| Smart speaker | Amazon Echo | "Alexa's Body" | A woman says that a fourth generation Echo Dot has the perfect body for Alexa until she sees a bus with an ad for the Amazon Original film Without Remorse starring Michael B. Jordan, causing her to daydream of having Jordan himself be her Alexa assistant, much to the chagrin of her fiancé. |
| Space Mission | Inspiration4 (Operated by SpaceX and Shift4Shop with corporation of St. Jude Children's Research Hospital) | "Join Us" | A close up of SpaceX's Space suit is shown (with views of the Earth in the reflection at the end) as the narrator announces Inspiration4, an all-civilian space mission. |
| TV series | The Falcon and the Winter Soldier (Disney+) | | TV trailer |
| Streaming service | Paramount+ | "Sweet Victory" | A cast of characters and personalities from various ViacomCBS franchises complete their trip to their "new home" of Mount Paramount. |
| Website | Squarespace | "5 to 9" | Dolly Parton reworks her song "9 to 5" to salute side jobs. |
| Wireless | T-Mobile | "Family Drama" | Anthony Anderson along with his mother, Doris Hancox, invited along with family and friends to play some football while many of his relatives and friends watch the game unfold. |
| Wireless | T-Mobile | "Rockstar 5G" | Over a video call, Gwen Stefani asks Adam Levine to set her up on a blind date with someone who is "completely different", from another country, "cultured", and "not threatened by a strong, confident woman". However, Levine's poor wireless signal causes him to only hear the words "completely country", "uncultured", and "threatened by a strong confident woman", so he sets Stefani up with Blake Shelton instead. A similar ad was also made by T-Mobile with Tom Brady and Rob Gronkowski but it was banned, although it was rumored to be to protect the official sponsorship rights from Verizon Wireless. The other ad was seen online instead. |
| Wireless | Verizon Wireless | "Can't Blame the Lag" | Speaking to a crowd of players in an online video game, Samuel L. Jackson tells them to stop blaming network lag as an excuse for their poor performance, and use Verizon 5G Ultra Wideband with low latency instead. Offended by being called out for making excuses, JuJu Smith-Schuster rides in on a giant fish that eats Jackson. |

### 2022 (LVI)

| Product type | Advertiser/product | Title | Plot/notes |
| Airlines | Turkish Airlines | "Pangea" | Morgan Freeman talks about Pangea, a supercontinent from eons ago. |
| Alcohol | The Botanist Islay Dry Gin 22 | "The Spirit of Community" | The Botanist urges people to support local bars and restaurants. |
| Alcohol | Bud Light Next | "Zero in the Way of Possibility" | People are inspired to break out of the mold; features "Gotta Move" by Barbra Streisand |
| Alcohol | Bud Light Seltzer Hard Soda | "Land of Loud Flavors" | People snatch a bucket of hard soda cans from a party. The party guests follow them through the fridge to another world where Guy Fieri, the mayor, approves of the beverage. |
| Alcohol | Cutwater Spirits | "Here's to us lazy ones" | Celebrates people who relax |
| Alcohol | Michelob Ultra Organic Seltzer | "Caddie" | At the Superior Bowl, Brooks Koepka asks his caddy what to drink. |
| Alcohol (Beer) | Budweiser | "A Clydesdale's Journey" | A Clydesdale horse is injured while jumping a fence and becomes friends with a dog while in rehab. |
| Alcohol (Beer) | Michelob Ultra | "Welcome to Superior Bowl" | Peyton Manning goes to a bowling alley and hangs out with other stars. |
| Banking | Greenlight | "I'll Take It" | Ty Burrell makes many questionable purchases thinking he is getting a good deal and runs out of money. |
| Cable | AT&T Fiber | "A Lot in Common" | Demi Moore and Mila Kunis think they will be picked as their high school's Most Admired Alum, only to lose to a woman who is the first "Gigillionare". Moore and Kunis are both Fairfax High School graduates. FHS is in Los Angeles. |
| Car | BMW iX | "Zeus & Hera" | Zeus (Arnold Schwarzenegger) and Hera (Salma Hayek) retire to Palm Springs where he provides his neighbors with electricity. |
| Car | Chevrolet Silverado EV | "New Generation: The Sopranos" | Meadow and A.J. Soprano (Jamie-Lynn Sigler and Robert Iler respectively) drive to New Jersey while listening to "Woke Up This Morning," The Sopranos' theme song by British bandAlabama 3. |
| Car | Chevrolet Silverado 1500 LT Trail Boss | "Walter in Winter" | A sequel to "Cat" (ad for the same truck which aired during the 2021 Olympics in Tokyo); John Hoogenakker and his fictional feline, Walter, explore destinations in a Chevrolet Silverado 1500 LT Trail Boss pick-up truck enjoying winter |
| Car | | | The global COVID-19 pandemic started in December 2019. The 2020 Summer Olympics in Japan (Tokyo 2020), was postponed to July 23, 2021 to August 8, 2021. Chevy’s Silverado’s “Cat” commercial aired in 2021. The 2022 Winter Olympics took place in Beijing, China, from February 4 to 20, 2022. Chevy Silverado’s “Walter in Winter” ad aired during the Winter Olympics the same day as the 2022 (LVI) Super Bowl which took place on Sunday, February 13, 2022 on NBC, Telemundo, and Streaming (including Peacock). |
| Car | General Motors | "Dr. EV-il" | Dr. Evil gets his cohorts back together scheming to make everyone use electric cars so he and his team can take over the world. |
| Car | Kia EV6 | "Robo Dog" | A robotic dog is enamored by a car and follows it until it runs out of power. |
| Car | Nissan Ariya | "Thrill Driver" | Eugene Levy test drives a new car while being pursued byCatherine O'Hara, Brie Larson, and other stars. |
| Car | Polestar 2 | "No Compromises" | |
| Car | Toyota | "Mobility for All" | How Robin and Brian McKeever competed in the Paralympic Games. |
| Car | Toyota Tundra | "The Joneses" | Tommy Lee Jones races Leslie Jones, Rashida Jones, and Nick Jonas. |
| Car accessories | WeatherTech | "Special Ops: Fit Crew" | A Weathertech special ops team preps a vehicle with products which were delivered to a customer's porch. |
| Car charging | Wallbox | "Can Seth embrace electricity again?" | A man struck by lightning a decade ago struggles to use any item using electricity, except for a Wallbox EV charger. |
| Car shopping | Carvana | "Oversharing Mom" | A suburban mom buys a car on Carvana. |
| Car shopping | Vroom | "Flake the Musical" | A woman sings a song reminiscent of the music in La La Land-style In the song she says that she sold a car but discovered the person flaked out and she lost the sale. |
| Cryptocurrency | Coinbase | "Less talk, more Bitcoin" | The ad is merely a QR code bouncing across a black screen: when scanned the code goes to a promo on the Coinbase website. |
| Cryptocurrency | Crypto.com | "The Moment of Truth" | LeBron James goes to 2003 and advises his younger self. |
| Cryptocurrency | eToro | "Flying Your Way" | Customers get into the crypto market via text. |
| Cryptocurrency | FTX | "Don't Miss Out" | Larry David is a time traveler. He turns down famous inventions including the inventors of the wheel, the light bulb, American independence, and cryptocurrency. The inventors implore everyone to not be like Larry. |
| E-commerce | Salesforce | "The New Frontier" | Matthew McConaughey in a space suit goes for a hot air balloonride. |
| Film | Netflix 2022 films/The Adam Project | | A montage of Netflix film offerings for 2022, followed by a TV trailer for the film The Adam Project. |
| Film | Ambulance | | Movie promo |
| Film | Marry Me | | Movie promo |
| Film | Nope | | Movie promo |
| Film | Sonic the Hedgehog 2 | | Movie promo |
| Fintech | gong.io | "What Did You Say?" | Gives their employees gongs to hit at their office |
| Fintech | Quickbooks | "Duality Duets" | DJ Khaled and other artists sing his song, "All I Do Is Win." |
| Fitness equipment | Tonal | "Strength Made Me" | Serena Williams works out with high-tech strength training equipment. |
| Food | Avocados from Mexico | "Big Game Commercial 2022" | Ancient Romans tailgate. |
| Food | Doritos and Cheetos Flamin' Hot | "Push It" | Woodland animals find snack bags accidentally left behin and celebrate, dancing to "Push It" by Salt-N-Pepa. |
| Food | Hellmann's Mayonnaise | "Mayo Tackles Food Waste" | Linebacker Jerod Mayo tackles people who are wasting food and hilariously Pete Davidson, who isn't. |
| Food | Lay's | "Golden Memories" | Wedding party guys (Seth Rogen and Paul Rudd) reminisce. |
| Food | Planters Mixed Nuts | "Feed the Debate" | Ken Jeong and Joel McHale's debate over mixed nuts sparks more conflicts. |
| Food | Pringles | "Stuck In" | Snackers get their hands stuck in a Pringles tube. |
| Food delivery | Uber Eats | "Uber Don't Eats" | Jennifer Coolidge and other celebs find out the hard way that Uber Eats delivers non-food products. |
| Gym | Planet Fitness | "What's Gotten into Lindsay?" | Lindsay Lohan gets her life back on track. |
| Investments | E-trade | "Off the Grid" | Two executives (Ambika Vas and Brian Calvert) persuade the E-trade baby to return. |
| Loans | Rocket Homes and Rocket Mortgage | "Dream House with Anna Kendrick and Barbie" | Anna Kendrick shows a young girl that Barbie is able to buy her a dream house although there are other bidders for the item. |
| Medical | Cue Health | | A Cue Health test reader (voiced by Gal Gadot) greets other smart devices in a home. |
| Medical | Hologic | "Her Health Is Her Wealth" | Mary J. Blige goes for a health screening. The ad is shown twice. |
| Online betting | Caesars Sportsbook | "Sit Down Dinner" | Peyton Manning and Eli Manning have dinner with Cleopatra (Halle Berry) and friends. |
| Online betting | DraftKings | "Fortune: Life's a Gamble" | The Goddess of Fortune encourages people to take risks. |
| Online shopping | Rakuten | "High Stakes" | Hannah Waddingham bets a lot on a poker game using household items. |
| Personal care | GilletteLabs razor | "A Quick & Easy Shave" | New razor with an exfoliating bar. |
| Personal care | Irish Spring | "Stinkiness Is Unwelcome" | A guy is welcomed to a clan until they discover he has an odor. |
| Phone | Google Pixel 6 | "Lizzo in Real Tone" | Lizzo says that cameras were not good at capturing darker skin tones with certain lighting conditions until now. |
| Restaurant | Taco Bell | "The Grande Escape" | Doja Cat and others escape clown college. |
| Retail | Sam's Club | "Kevin Hart x Sam's Club VIP" | Kevin Hart enjoys VIP perks at Sam's Club, even though everyone else also gets VIP treatment. |
| Smart speaker | Amazon Alexa | "Mind Reader" | Vignettes with Scarlett Johansson and Colin Jost, who are married, showing Alexa reading their minds. |
| Sports | Prime Video | "Football Is Open" | Promoting Thursday Night Football's movie to Prime Video for 2022. |
| Sports | NFL | "Bring Down the House" | Video game football players pop out of a TV and wreak havoc. |
| Sports | NFL | "We Believe" | Calais Campbell talks about how the NFL benefits the community. |
| Sports | 2022 FIFA World Cup (Telemundo) | "Goal" | People perform Andres Cantor's goal call. |
| Streaming service | Disney+ | "Disney+ has all the GOATs" | Awkwafina says Disney+ has "the greatest movies and shows of all time." Goats are dressed like characters from Disney films. |
| Tax service | TurboTax | "Matchmaker" | Characters unmask themselves to become other characters. |
| Theme park | Universal Studios Florida Velocicoaster ride | | Viewers get an opportunity to click on a website for a chance to win tickets to Universal Studios Florida |
| Travel | Booking.com | "Idris Elba says things" | Idris Elba promotes booking.com |
| Travel | Expedia | "Made to Travel" | Ewan McGregor talks about stuff that people can get, and whether they would regret buying it compared to the places that they could go. |
| TV series | NBC | "Stars Agree, NBC is America's No. 1 Network" | TV personalities complain Ted Danson gets to promote NBC and they don't. |
| TV series | American Song Contest (NBC) | | TV promo, Kelly Clarkson and Snoop Dogg announced as hosts |
| TV series | Bel-Air (Peacock) | | TV promo |
| TV series | The Endgame | | TV promo |
| TV series | Joe vs. Carole (Peacock) | | TV promo |
| TV series | Law & Order (NBC) | | TV promo for season 21 |
| TV series | Moon Knight (Disney+) | | TV promo |
| TV series | The Lord of the Rings: The Rings of Power (Amazon) | | TV promo |
| TV series | The Thing About Pam (NBC) | | TV promo |
| TV series | Winning Time (HBO) | | TV promo |
| Virtual reality | Horizon Worlds Meta Quest 2 | "Old Friends, New Fun" | A retired animatronic dog is rescued from the dump and put in a museum exhibit, but reunites with his bandmates virtually using Horizon Worlds and Meta Quest 2 headsets. |
| Web hosting | Squarespace | "Sally's Seashells" | Sally (Zendaya) uses Squarespace to sell her seashells out of a 1953-1962 Ford P-3 van in a variant of the tongue twister. |
| Wireless | T-Mobile | "A Message from Dolly: Do It for the Phones" | Dolly Parton does a PSA, and then hands it off to Miley Cyrus. |
| Wireless | T-Mobile | "Miley sings for the phones" | Miley Cyrus does a "We are the World"-like song to support 5G phones. |
| Wireless | T-Mobile home internet | "Duet for Home Internet" | Donald Faison and Zach Braff, guys from the suburbs, sing about home internet. |
| Wireless | Verizon 5G | "Goodbye Cable" | "The Cable Guy" (Jim Carrey) tries to sell cable to a customer but she doesn't need it since she has 5G service. |

### 2023 (LVII)

| Product type | Advertiser/product | Title | Plot/notes |
| Alcohol | Bud Light | "Bud Light Hold" | Miles Teller waits for a representative and grabs cans of Bud Light while dancing to the hold music ("Opus Number One" by Tim Carleton and Darrick Deel) with his wife Kayleigh Sperry. |
| Alcohol | Busch Light | "The Busch Guide: Shelter" | The Busch Guy explains three things needed for survival: food, drink, and shelter. Sarah McLachlan asks to donate to provide shelter to animals, only to be interrupted that it was the wrong type of shelter and that the animal she is sitting next to is actually a wolf. |
| Alcohol | Crown Royal | "Thank You, O Canada" | David Grohl gives thanks to all the various contributions Canada has given to the world. |
| Alcohol | Heineken 0.0 | "Shrinking and Drinking, Now You Can!" | Ant-Man (portrayed by Paul Rudd) grabs a bottle of Heineken 0.0 while reading sticky notes warning him not to consume alcohol while being shrunk and not to give alcohol to the ants. Despite this, the ants takes the last bottle of Heineken 0.0 from the fridge that was unlocked. |
| Alcohol | Michelob Ultra | "New Members Day" | In a parody of Caddyshack, Serena Williams and Brian Cox (riffing on his character Logan Roy from Succession) play a game of golf against each other at the Bushwood Country Club. |
| Alcohol | Molson Coors | "The High-Stakes Beer Ad" | A fan of Coors Light gets into a bar brawl with a Miller Lite fan over which beer brand the ad should focus on, only to get the spotlight stolen under them by Blue Moon. |
| Alcohol | Rémy Martin | "Inch by Inch" | Serena Williams delivers her rendition of Al Pacino's character's "Inch by Inch" motivational speech from Any Given Sunday, where it applies to more than just the football team, but a variety of teams. |
| Beverage | Pepsi Zero Sugar | "Great Acting or Great Taste?" | Ben Stiller plays different roles in different scenes (including reprising his role as Derek Zoolander from Zoolander), saying that the emotions and feelings he is depicting are not real, but just acting. After trying a can of Pepsi Zero Sugar, he asks the audience if his reaction is real or him acting and encourages viewers to try it for themselves. |
| Beverage | Pepsi Zero Sugar | "Great Acting or Great Taste?" | Steve Martin plays different roles in different scenes, and raises the question of whether it is real or just acting. |
| Candy | M&M's | "Ma&Ya's" | Maya Rudolph replaces the M&M's characters as the candy's spokesperson, relaunching them as "Ma&Ya's" candy-coated clams. |
| Car | General Motors Netflix | "Why not an EV?" | Will Ferrell appears in various Netflix Original productions using his electric car. |
| Car | Jeep Wrangler and Cherokee 4xe | "Electric Boogie" | Several animals dance as a Jeep Wrangler drives through the woods. |
| Car | Kia Telluride X-Pro | "Binky Dad" | A man realizes that he has forgotten his baby's binky while on vacation with his family and drives back home to get it, gaining national media attention while on his journey. |
| Car | Ram Trucks | "Premature Electrification" | Various men express their issues about suffering from "premature electrification" - the fear that they are buying an electric vehicle too early. |
| Car accessories | WeatherTech | "We All Win" | WeatherTech proves the doubters wrong about building factories in America. |
| Cloud services | Workday, Inc. | "Rockstar" | Real rock stars complain about corporations calling their employees "rock stars". |
| Concert | U2:UV Achtung Baby Live at Sphere | | A flying sphere summons U2 fans to a desert; the ad concludes with a baby in the sphere saying the word "achtung", and announces U2's upcoming concert residency at Sphere in Las Vegas. |
| Cosmetics | e.l.f. | "eyes. lips. face. sticky." | Jennifer Coolidge notices her makeup accessory is very sticky. |
| Credit card | Alaska Airlines Visa card | "Jacket" | A tall man tries to book a single ticket, but once informed that companions get a discount fare, reveals he was sitting on top of Funshine Bear (from Care Bears) |
| Delivery | Amazon | "Saving Sawyer" | A family has been hanging out with their adopted dog Sawyer during the COVID-19 pandemic, but when they return to work and school, Sawyer is left with nothing to do but trash the house. The family order a pet carrier over Amazon, but it turns out it is because they are bringing home a second dog. |
| Delivery | DoorDash | "We Get Groceries" | Celebs hype up local products at a woman at a grocery store. |
| Delivery | Uber One | "One Hit for Uber One" | After his assistant states that he doesn't do jingles, P. Diddy imagines auditioning singers Montell Jordan, Donna Lewis, Kelis, Ylvis and Haddaway to sing the jingles for Uber One. |
| E-commerce | Rakuten | "Not So Clueless" | Alicia Silverstone reprises her role as Cher Horowitz from Clueless debating about online shopping. |
| E-commerce | Temu | "Shop Like a Billionaire" | A woman looking for her clothes from the website's offerings. |
| Film | Air: Courting a Legend | | Movie promo |
| Film | Creed III | | Movie promo |
| Film | Fast X | | Movie promo |
| Film | The Flash | | Movie promo |
| Film | Indiana Jones and the Dial of Destiny | | Movie promo |
| Food | Avocados From Mexico | "Make It Better" | In the Garden of Eden, Eve (Anna Faris) had taken a bite of the forbidden fruit, causing Adam to realize he is naked and flee, but then a groundhog offers her an avocado instead. Fast forward to present day New York City where everyone is walking around naked and unashamed. |
| Food | Hellmann's/Best Foods Mayonnaise | "Who's in the Fridge?" | A miniature Jon Hamm and Brie Larson get stuck in a fridge and realize that they are there because of their names (ham and brie, respectively). They are interrupted by Pete Davidson opening the fridge, who "eats" them by making a ham and brie sandwich. |
| Food | Doritos BBQ | "Jack's New Angle" | Jack Harlow gives up his rap career, and popularizes the triangle. Also stars Missy Elliott and Elton John |
| Food | Planters | "Made to Be Roasted" | Several comedians "roast" Mr. Peanut. |
| Food | PopCorners | "Breaking Good" | Walter, Jesse, and Tuco from Breaking Bad share a bag of PopCorners. |
| Food | Pringles | "Best of Us" | A guy gets his hand stuck in a Pringles container and is told by his grandfather that it happens to the best of us, and then shows other folks in different occupations with their hand stuck in the container. It even happens to his fetus cousin Timmy. |
| Franchise | Disney | "Disney 100 Special Look" | A promo celebrating The Walt Disney Company's centennial year. |
| Information security | CrowdStrike | "Troy" | A CrowdStrike worker prevents the Trojan Horse from making it inside the Gates of Troy, by running a scan and detecting the giant horse as a threat. |
| Internet | Xfinity | "Movie Date / Red Flags" | At a stay-at-home movie date, the guy reveals that he doesn't have home internet, and the girl starts noticing a bunch of red flags around the home. |
| Internet | Xfinity | "Xfinity 10G Network, The Next Giant Leap" | Astronauts landing on the moon meet a group of young people who tell them they're characters in a video game. |
| Investments | e-Trade | "Wedding" | The e-Trade babies attend a wedding of their peers. |
| Laundry detergent | Downy Unstoppables | "Downy McBride" | Danny McBride emerges from a hoodie he had hidden himself inside to prove whether Downy Unstoppables' scent could last for 12 weeks. |
| Medical | Dexcom G7 | "Feels Like Magic" | Nick Jonas talks about using Dexcom products to monitor his blood sugar levels. |
| NFL | NFL | "Run With It" | During an interview with flag football player Diana Flores, Erin Andrews attempts to snatch her flag belt, but Flores runs off, leading others to chase her through town. She eventually returns home where her mother also makes an attempt. |
| NFL | NFL | "We See You" | NFL players talk about how the NFL is helping out the community. |
| NFT | Limit Break | | Shows a QR code offer for NFTs about a new online game |
| Online gambling | DraftKings | "Kevin's Bet" | At a house party, Kevin Hart promotes that customers can receive a free bet on DraftKings; the ad segues between scenes of different guests by using dialogue incorporating their names (including Ludacris, Big Papi, The Undertaker, and Tony Hawk). |
| Online gambling | FanDuel | "FanDuel Kick of Destiny" | In a live commercial, Rob Gronkowski attempted to make a field goal kick for a chance for FanDuel users to split $10 million if they wagered at least $5 on Super Bowl LVII. When attempted, the kick was unsuccessful. |
| Outdoor retail | Bass Pro Shops & Cabela's | – | |
| Pet food | The Farmer's Dog | "Forever" | A puppy grows up alongside his owner, watching as she becomes an adult, goes off the college, gets married, and has a child of her own. |
| Phone | Google Pixel 7 | "Fixed on Pixel" | Featured editing unwanted people and objects out of the photos |
| Religious | He Gets Us | "Be Childlike" | Black-and-white photo montage of children getting along. |
| Religious | He Gets Us | "Love Your Enemies" | Black-and-white photo montage of people shouting and arguing at each other. |
| Restaurant | Dunkin' | "Drive-Thru" | Ben Affleck works part-time at a Dunkin' drive-through, surprising customers. His day of work is interrupted by his wife Jennifer Lopez, who unexpectedly shows up at the drive-thru and expresses surprise at seeing Affleck working there. |
| Shoes | Skechers | "Sketches x Snoop Dogg Big Game Commercial" | Snoop Dogg promotes Skechers Slip-ons. |
| Streaming service | Paramount+ | "Stallone Face" | Characters from Paramount's television and film characters assemble together to talk about climbing the Paramount Mountain, which contains a giant carving of Sylvester Stallone's face. The real Stallone, who is hanging off the carving, falls after the carving of Stallone's face sneezes. |
| Streaming service | Tubi | "Rabbit Hole" | Large rabbits drag people out from where they are and throw them down a hole. The ad won the Super Clio from the Clio Awards. |
| Streaming service | Tubi | "Interface Interruption" | Appearing as if the commercial break ended, the ad was taken over, switching over to the Tubi TV app to watch Mr. & Mrs. Smith. |
| Streaming service | Tubi | "Gardener" | A shorter ad where a woman finds a gigantic carrot with a bite taken out of it, and sees one of the large rabbits from "Rabbit Holes" ad. |
| Tax preparation | TurboTax | "Dancer" | An elderly gentleman dances to "The Safety Dance" in front of a fountain. |
| TV series |
| TV series | Accused (Fox) | | TV promo |
| TV series | Animal Control (Fox) | | The host offers a QR code to get more information |
| TV series | 2023 Daytona 500 (Fox) | | TV promo |
| TV series | Farmer Wants a Wife (Fox) | | TV promo |
| TV series | Full Swing (Netflix) | | In a continuation of the Caddyshack parody, Tony Romo as Carl Spackler asks what the folks are watching on the Caddyshack golf bag, and a woman talks about Full Swing. |
| TV series | Gutfeld! (Fox News) | | Greg Gutfeld films an ad proclaiming him to be the "new king of late night" (accompanied by his dog Gus and regular panelsts Kat Timpf and Tyrus), but is quickly cut off because of how expensive the ad time is. |
| TV series | The Masked Singer (Fox) | | TV promo for season 9 |
| TV series | Next Level Chef (Fox) | | TV promos |
| TV series | Poker Face (Peacock) | "Charlie Calls Bullsh*t" | Charlie Cale (Natasha Lyonne) chats with another person at a bar while talking about past commercials from the game as well as an ad on the show itself. |
| TV series | USFL on Fox | | TV promos |
| TV series | WWE Smackdown (Fox) | | A pen clicking leads to a bunch of brawling at the library. |
| Travel | Booking.com | "Somewhere, Anywhere" | Melissa McCarthy sings a musical number about Booking.com. |
| Wireless | T-Mobile | "Bradley Cooper and His Mom Attempt A T-Mobile Commercial" | Bradley Cooper tries to do an ad with his mother. |
| Wireless | T-Mobile Home Internet | "New Year, New Neighbor" | John Travolta sings "Summer Nights" from Grease with his new neighbors Zach Braff and Donald Faison about high speed internet. |
| Website | Squarespace | "The Singularity" | Adam Driver goes into an existential crisis when he learns that Squarespace is a website that makes websites. Going to a desert to calm down, he realizes that Squarespace is technically capable of creating itself, causing numerous other clones of Driver to appear and multiply until it collapses on itself and a black hole appears, sucking in all the clones and leaving only the original Driver behind. |

### 2024 (LVIII)

Ads listed here are mainly per the criteria posted at Super Bowl Ad Meter, which considered national ads from first kickoff through the 4th quarter two-minute warning including halftime. Ad Meter disregarded house promotions for its cable/broadcast networks, regional to major market, digital platform-only, and broadcasts outside the national CBS broadcast. As the game went into overtime, Ad Meter disregarded ads that played at end of regulation.
| Product type | Advertiser/product | Title | Plot/notes |
| Cosmetics and personal care | CeraVe | "Michael CeraVe" | Michael Cera attempts to take credit for the development of CeraVe moisturiser because it has "Cera" in its name. |
| Cosmetics and personal care | Dove | "Hard Knocks" | Starts with footage of girls falling down and taking bumps while playing sports, then shows the message "45% of girls quit sports by age 14" and "Together we can keep them in the game. Join the Body Confident Sport program". |
| Cosmetics and personal care | e.l.f. | "In e.l.f. We Trust" | Judy Sheindlin presides over Judge Beauty—a court show dealing in cases involving cosmetics. |
| Car | BMW | "Talkin' Like Walken" | As he goes about his day, Christopher Walken repeatedly gets accosted by various people trying to emulate his distinct style of speaking, much to his annoyance. |
| Car | Volkswagen | "An American Love Story" | Celebrates the 75th anniversary of Volkswagen. Starting with black-and-white styled footage of the cars being introduced in 1949, and later videos of owners enjoying various Volkswagen vehicles. Features Neil Diamond's song "I Am... I Said". |
| Car | Toyota Tacoma | "Dareful Handle" | As people drive aggressively off-road, the passengers grip the handle in fear and make remarks that the announcer repeats as nicknames for the handle. |
| Car | Kia EV9 | "Perfect 10" | A young figure skater participates in a regional competition, being cheering on by her father, but there is a noticeable empty seat next to him. After driving home, the dad uses the EV9's power station to light up an icy pond and speakers so she can perform in front of her wheelchair-bound grandfather. |
| Car | Kawasaki Ridge | "Mullets" | As two friends start driving a Ridge, they grow mullets and go through some backcountry trails. They pass animals, which also grow mullets. They even pass Stone Cold Steve Austin. |
| Film | Wicked | | Movie promo |
| Food | Doritos | "Dina & Mita" | Jenna Ortega goes to the supermarket with her grandmothers, Dina and Mita, with the intention of getting a bag of Doritos Dinamita. After learning that the last bag has already been bought by Danny Ramirez, Dina and Mita fight with Ramirez to retrieve the bag from him. The grandmothers are eventually successful but get upstaged by Ortega, who takes the bag for herself. |
| Food | Dunkin' Donuts | "The DunKings" | Ben Affleck decides to launch a new career as a pop star, despite his own incompetence at anything related to music and the advice of people trying to dissuade him. He interrupts his wife Jennifer Lopez's recording of her latest album to promote the DunKings, the new boy band that he has formed with his friends Tom Brady and Matt Damon. Lopez shuts down Affleck's attempt to get him to sing a track on the album, but lets Brady stay. |
| Food | Drumstick | "Doctor on the Plane" | Eric André is boarding on a plane but the flight attendant found out that he got sick until a plastic doll named Dr. Umstick gives him and everyone a Drumstick ice cream as a cure on board. |
| Food | Oreo | "Twist On It" | Similar to flipping a coin, people make decisions by twisting an Oreo cookie to see which wafer continues to adhere to the cream filling. |
| Food | Lindt | "Life is a Ball" | Playing to Perry Como's performance of "Round and Round", a Lindor chocolate follows along the song's lyrics as people trying out the chocolate, along with a brief glance of the chocolate-making process. |
| Food | Reese's Caramel Big Cups | "Big Cups YES!" | Viewers at a suburban living room alternate between being extremely upset and extremely ecstatic when they hear what Reese's is doing with their peanut butter cups. |
| Food | M&Ms | "Almost Champions Ring of Comfort" | The M&M characters use the peanut butter present in Peanut Butter M&Ms and form them into diamonds via compression. The diamonds are used to create an "Almost Champions Ring of Comfort" to award football players who almost won Super Bowls, as well as Scarlett Johansson, who lost two Oscar races in the same year. |
| Food | Pringles | "Mr. P" | After a grocery store employee notes that he looks like "the Pringles guy", a mustachioed Chris Pratt begins to trend on the Internet, leading to him landing a role in a film about the Pringles mascot, Mr. P. |
| Food | Hellmann's/Best Foods | "Mayo Cat" | Kate McKinnon, unsure of what to do with her leftovers, is helped by her cat who points to a jar of Hellmann's mayo. The cat becomes a phenomenon, with everyone scrambling to buy Hellmann's mayo due to the cat's advice. |
| Food | Nerds Gummy Clusters | "Flashdance...What a Feeling" | A large gummy nerd performs the "Flashdance... What a Feeling" audition dance. Also features Addison Rae. |
| Insurance | State Farm | "Like a good neighbaaa" "Agent State Farm" | Arnold Schwarzenegger plays a State Farm agent in a blockbuster film, but struggles to pronounce the word "neighbor" correctly while filming his scenes due to his heavy Austrian accent, despite help from the director and Jake from State Farm. Eventually, the production comes a compromise by having Danny DeVito say the line instead. This ad topped the Ad Meter survey. |
| Online gambling | FanDuel | "Kick of Destiny 2" | Carl Weathers, John Cena, and several others watch TV to see Rob Gronkowski attempting to kick a field goal. It had been adjusted at the end to honor Weathers who died. |
| Online gambling | BetMGM | "Tom Has Won Enough" | Vince Vaughn promotes BetMGM as the sports betting service for everyone but Tom Brady, since he's already "won enough". |
| Retail | Bass Pro Shops | "Making Memories on the Water" | Promotes Tracker fishing and pontoon boats. |
| Pharmaceutical | Pfizer | "Here's to Science" | Various paintings, sculptures, and photographs of members of the science community lip synch to Queen's Don't Stop Me Now. |
| Restaurant | Popeyes | "Popeyes Finally Has Wings" | Howie (played by Ken Jeong) was released from a fifty-year cryosleep when a group scientists gave him a box of Popeyes wings while he discovers the future such as kick scooters, drones, etc. |
| Shoes | Skechers | "There's No 'T' in Skechers" | Mr. T shows Tony Romo how he wears Skechers Slip-Ins where there's no "T" in Skechers. |
| Beverage | Starry | "Love Triangle" | Ice Spice appears with Starry mascots, Lem and Lime, before being confronted by her ex, lemon lime soda (represented by a man wearing a blurred out t-shirt, supposedly for Sprite), and tries to plead her to return. Ice Spice, however, tells him that she is now with Starry, resulting in her ex having a meltdown, with lemon lime soda spewing out of his head like a geyser. |
| Beverage | Mountain Dew Baha Blast | "Having a Blast" | Aubrey Plaza talks about having a blast where she is in different exciting scenarios yet still acting deadpan. |
| Beverage | Poppi | "The Future of Soda is Now" | With major inventions happening throughout history, Poppi wants you to rethink flavored soda. |
| Beverage | Bud Light | "Easy Night Out" | The Bud Light Genie fulfills wishes. |
| Beverage | Coors Light | "The Return of the Coors Light Chill Train" | The Coors Light Chill Train makes its return after 12 years, passing and freezing folks along the way and eventually crashing through the living room of a family, where it is revealed LL Cool J is the conductor. |
| Beverage | Budweiser | "Old School Delivery" | In a snowy day, a hitch was set up with the Budweiser Clydesdales to deliver beer a bar that lost power during a snow storm. |
| Beverage | Michelob Ultra | "Superior Beach" | Lionel Messi plays beach soccer while waiting for the Michelob Ultra draft tap to be changed. Also has cameos from Jason Sudeikis and Dan Marino. |
| Television | The Boys | "A Love Letter to America" | Homelander shows a message to fellow Americans in a fictional commercial for an Energy drink called Turbo Rush. |
| Television | NFL Sunday Ticket | "Migration" | Birdwatchers follows along Baltimore Ravens, Seattle Seahawks, and Philadelphia Eagles players in bird-like behaviors as the migrate away while the NFL season concludes. |
| Television | Paramount+ | Knuckles | Movie promo |
| Television | Paramount+ | "Hail Patrick" | In order to ascend Paramount Mountain, Patrick Stewart changes into old football gear and throws Arnold Shortman (Hey Arnold!). Also features Tua Tagovailoa, Drew Barrymore, Knuckles, Lt. Jim Dangle (Reno 911, Thomas Lennon), and Creed. |
| Television | FX | Shogun | TV promo |
| Wireless | T-Mobile | "Auditions" | Various actors (Bradley Cooper and his mother, Patrick J. Adams and Gabriel Macht, Laura Dern, Jennifer Hudson, and Common) audition to get Magenta status for T-Mobile. |
| Wireless | T-Mobile | "That Home Internet Feeling" | Zach Braff and Donald Faison sing "Flashdance...What a Feeling" with their new neighbor Jason Momoa to celebrate Momoa getting home internet, while Jennifer Beals looks on in approval. |
| Wireless | Verizon | "Can't B Broken" | Beyoncé attempts to break the Internet by doing increasingly over-the-top stunts to no avail, ending with her asking to "drop the new music". |
| Wireless | Google Pixel 8 | "Javier in Frame" | Despite being visually impaired, Javier is able to use his camera phone to take pictures as the phone prompts him that there are faces in the frame. Stevie Wonder narrates the ad. |
| Website | Squarespace | "Hello Down There" | A group of aliens land on Earth, only to be ignored by the human populace who are too busy looking at their phones to care. To get the humans' attention, the aliens decide to make a website about themselves and broadcast it to every screen on Earth, including that of Martin Scorsese. |
| Website | Etsy | "Thank you, France" | As France delivers the Statue of Liberty, the Americans look to Etsy's "gift mode" to reciprocate. One of the folks suggests cheese and they gift them that on a cheese board. |
| Website | Apartments.com | "Extraterrestrials" | Fearsome-looking space aliens approach and are asked what their purpose is, but Brad Bellflower (Jeff Goldblum) helps translate that they are looking for apartments and suggests some listings. |
| Website | doordash.com | "DoorDash All the Ads" | An advertisement showcasing a promotion, in which using the code "DOORDASH-ALL-THE-ADS-2024" at the website Doordash-All-The-Ads.com would enter you in to win items from the previous ads. The promo code then gets insanely long, including all of the products that were advertised. |
| Website | Disney+ | "Well Said" "Well Thank You" | Black text showing quotes from various movies that are available on Disney+ on a white background. |
| Website | Snapchat | "Less social media. More Snapchat" | Shows various pictures and videos with changing tag lines about more this and less that, with the more this being something fairly negtive. Halfway through, it changes the tagline to less this more that, where the more that is more positive. Eventually it emphasizes the phrase "less likes, more love", and "Less social media. More Snapchat." |
| Services | Homes.com | "Launch" "Now That's Worth Celebrating" | Having taken over his great uncle's company, Luke (Dan Levy) and his assistant Marci (Heidi Gardner) meet with their executive team and assures them that there will be improvements worth celebrating. |
| Services | homes.com | "Salon" "A Goldmine of Local Intel" | Luke and Marci visit a hair salon where one of the hairdressers talks with her client about the corn festival. Marci discovers her eyebrows have been shaved off. |
| Services | homes.com | "Mascot" "Quick Question" | Luke, dressed up as the school mascot, interrupts a football huddle to ask questions about the school. Marci does the same from the stands, and they are forced to flee the scene in a helicopter. |
| Services | E-Trade | "Pickle Babies" | The e-trade babies play pickleball. |
| Services | Pluto TV | "Couch Potato Farms" | Farmers plant TVs so that they can literally grow couch potatoes. |
| Services | Crowdstrike | "The Future" | Space aliens enter a small western town. A woman uses Crowdstrike to fend off the "cyberattack". |
| Services | TurboTax | "Make Your Moves Count" | Quinta Brunson gets help from a tax advisor. Also a QR code to enter a million-dollar sweepstakes. |
| Services | Uber Eats | "Worth Remembering" | As Jennifer Aniston picks up a delivery, she remarks that in order to remember something, you have to forget something else. David Beckham and Victoria Beckham have trouble remembering what group Victoria was a member of. Jelly Roll forgets that he got his face tattooed. Aniston forgets who David Schwimmer was. |
| Services | Booking.com | "Tina Fey Books Whoever She Wants to Be" | Having many options in booking.com, Tina Fey can be whatever Tina Fey she can be, so she hires a number of body doubles that do the different adventures. Includes Jane Krakowski and Glenn Close. |
| Services | Microsoft Copilot | "Watch Me" | Shows various people and statements like "they say I'll never open my own business" but then later the words "but I say" and a woman says "watch me". Then it shows people entering phrases into Microsoft Copilot AI. |
| PSA | NFL | "Born to Play" | NFL players Saquon Barkley, Justin Jefferson, Cameron Jordan and Jeremiah Owusu-Koramoah visit Accra, Ghana in an effort to inspire kids to play American football. |
| PSA | Foundation to Combat Antisemitism | "Silence" | Clarence B. Jones, who helped write the draft for Martin Luther King Jr's "I Have a Dream" speech, remarks that all hate thrives on one thing: silence. And the thing to counter that is to stand up to silence and speak out. |
| PSA | He Gets Us | "Who Is My Neighbor" | Shows pictures of various people, asks "Who is my neighbor?" and replies "the one you don't notice, value, welcome". |
| PSA | He Gets Us | "Foot Washing" | Shows illustration-like pictures of a person washing another person's feet. |
| Political | American Values 2024 | "American Values" | In an advertisement for the Robert F. Kennedy Jr. 2024 presidential campaign, it reuses the advertisement of his uncle John F. Kennedy’s presidential campaign, with images of Robert Jr. replacing images of John. |

### 2025 (LIX)

| Product type | Advertiser/product | Title | Plot/notes |
| Battery | Duracell | "Tom Brady Reboost" | Tom Brady slumps over during a "broadcast", and has to get his batteries changed. |
| Beverage | Bud Light | "Big Men on Cul-de-sac Party" | Post Malone, Shane Gillis and Peyton Manning have a cul-de-sac block party. |
| Beverage | Budweiser | "First Delivery" | A Clydesdale foal is declined from joining the team, but decides to roll a fallen beer keg from a wagon to a bar. This ad won the 37th Super Bowl Ad Meter competition. |
| Beverage | Coors Light | "Slow Monday" | A bunch of sloths try to get back to work after the big game. |
| Beverage | Liquid Death | "Safe for Work" | Workers are questioned whether they can drink this on the job. |
| Beverage | Michelob Ultra | "The Ultra Hustle" | Willem Dafoe and Catherine O'Hara team up to hustle several younger couples through pickleball matches in exchange for beer. |
| Beverage | Mountain Dew Baja Blast | "Kiss from a Lime" | A seal with the face of Seal sings a themed version of his song "Kiss from a Rose". |
| Beverage | Cirkul | "You Got Cirkul" | Adam DeVine accidentally orders 100,000 Cirkul bottles from his phone; the company then reveals that it would be randomly giving away 100,000 Cirkul starter kits. |
| Beverage | Poppi | "Soda Thoughts" | People want soda but don't want the sugar or the buzz. Features social media personalities Alix Earle, Jake Shane, and Rob Rausch. |
| Beverage | Red Bull | "Flying Penguins" | A penguin tells his father that he can fly because Red Bull gives him wings, but they are disappointed that the drink is frozen. This ad was a remake of the "Penguins" ad from over a decade ago. |
| Beverage | Stella Artois | "David and Dave: the other David" | David Beckham learns he has a secret twin brother named Dave (played by Matt Damon) in America that he never knew about. The two brothers initially clash due to cultural differences, but bond over their shared athletic abilities and love of Stella Artois. |
| Car | Ram Trucks | "Goldilocks and the Three Trucks" | Goldilocks (Glen Powell) tries out three different Ram trucks. |
| Car | Jeep | "Owner's Manual" | Harrison Ford remarks how life doesn't come with an owner's manual but that means we can write our own stories, and that we have the freedom to choose. |
| Film | How to Train Your Dragon | | Movie promo |
| Cookware | HexClad | "Unidentified Frying Object" | Gordon Ramsay visits an Area 51 kitchen facility where he learns that his HexClad frypan was derived from alien technology. |
| Food | Coffee-Mate | "Foam Diva" | A guy's tongue (sung by Shania Twain) becomes an entertainer. |
| Food | Doritos | "Abduction" | A man was eating his Doritos but a tractor beam pulls the bag from him. He then pulls it back until the UFO explodes. In the end, the man shares some chips to the alien who wants the Doritos. Doritos held a contest where they posted several ads and this was selected by fans to show. |
| Food | Dunkin' Donuts | "DunKings 2: The Movie" | Ben Affleck recruits his younger brother Casey and Bill Belichick as new members of the DunKings, where they participate in a showdown between different fast food coffee brands. At the height of tension between the battling brands, Jeremy Strong arrives as Paul Revere (after having spent several hours of intense preparation to get into character) to deliver a proclamation asking for unity, which proves to be a rousing success as the brands settle down and enjoy some Dunkin' iced coffee together. |
| Food | Haagen-Dazs | "Not So Fast, Not So Furious" | Dominic Toretto from the Fast & Furious franchise and Letty are cruising on a coastal highway. Tej (Ludacris) pulls alongside and asks what happened to driving furious, and Dom replies, "Not today." |
| Food | Hellmann's/Best Foods | "When Sally Met Hellmann's" "When Sally Met Best Foods" | Harry Burns and Sally Albright return to Katz's Delicatessen almost thirty-five years after their infamous previous stop at the restaurant. After Sally puts some mayonnaise on her sandwich, she finds it so good that it gets a similarly emotive reaction out of her, prompting Sydney Sweeney to have what she's having. |
| Food | Lay's | "The Little Farmer" | A girl on a potato farm grows her own potato plant. |
| Food | Nerds Gummy Clusters | "Wonderful World of Nerds" | Shaboozey eats pack of Nerds while a parade of Nerds march in the French Quarter and he sings "What A Wonderful World". |
| Food | Pringles | "The Call of the Mustaches" | A guy Adam Brody blows into a Pringles can, making a horn-like sound that summons the mustaches from a bunch of celebrities including Nick Offerman, Andy Reid and James Harden. |
| Food | Reese's Peanut Butter Cups | "Don't Eat Lava" | A park allows people to step away from a stream volcanic lava that's mistaken for Reese's chocolate lava. |
| Food | Ritz Crackers | "Ritz's Salty Club" | At the Ritz's Salty Club in the Utah salt flats, Aubrey Plaza and Michael Shannon argue over who's saltier. The pair's debate is interrupted by Bad Bunny, whose relatively chipper demeanor confuses them. |
| Food | Taco Bell | "The Fans" | Photos of "rando" customers enjoying Taco Bell foods. Doja Cat and LeBron James are upset that they were disregarded. |
| Food | Totino's | "Chazmo Finally Goes Home" | A spacefaring alien bids farewell to two children who have been taking care of him and their respective fathers (Tim Robinson and Sam Richardson), only to get killed after getting crushed by his spaceship's doors. |
| Footwear | Nike | "So Win" | Footage featuring some of the currently popular women athletes in the US. |
| Loan | Rocket Mortgage | "Own the Dream" | People are given a chance to buy their first home. Played to the tune of "Take Me Home, Country Roads", the commercial was immediately followed by a in-stadium sing along. |
| NFL | NFL Foundation | "Somebody" | Montage of NFL athletes interacting with kids from Big Brothers Big Sisters of America, Special Olympics, and the NFL Foundation's InSideOut Initiative. The poem "I am Somebody" by William Holmes Borders is recited. |
| NFL | NFL Flag 50 | "Flag 50" | A high school girl who plays flag football stands up against jocks Chad and Brad. A petition to have girls flag football be a varsity sport. |
| Online food ordering | Instacart | "We're Here" | Several television commercial mascots work together to deliver a family's necessities. |
| Online food ordering | Uber Eats | "A Century of Cravings" | Matthew McConaughey suspects that football was created to sell food |
| Online food ordering | Doordash | "DashPass Math" | A financial advisor tells Nate Bargatze to stop spending money, but Nate tells her he is saving a bunch of money from using DashPass to buy luxuries. |
| Pharmaceuticals | Pfizer | "Knock Out" | A kid fights cancer like he's training for a boxing match. |
| Phone | Google Pixel 9 Google Gemini | "Dream Job" | A father prepares to answer job interview questions with prompts by Google's "Gemini Live" AI service. |
| Phone | T-Mobile Starlink | "A New Era in Connectivity" | T-Mobile is teaming up with Starlink to make sure your emergency messages can get through. This ad topped the EDO TV Outcomes company's list of Most Engaging Super Bowl Ads. |
| PSA | Novartis | "Your Attention, Please" | Starting as a commercial that seems to focus on breasts, it turns into a PSA where Wanda Sykes asks women to get screened for breast cancer. |
| PSA | Stand Up to All Hate | "No Reason to Hate" | Snoop Dogg and Tom Brady exchange face-to-face common phrases on why people hate each other, and then Snoop adds that "Man, I hate that things are so bad that we have to do a commercial about it." A 15-second recap spot was aired in the 3rd quarter. |
| PSA | He Gets Us | "What Is Greatness?" | Photo montage of people in action. Played to the tune "Personal Jesus". |
| PSA | Dove | "These Legs" | Features a little girl running, but that chances are that she may drop out of sports when she becomes a teen because of body type shaming. |
| Restaurant | Little Caesars | "Whoa!" | Eugene Levy is surprised enough by Crazy Puffs to make his eyebrows fly away until they come back. |
| Services | Booking.com | "Get Your Stay Ridiculously Right" | While on vacation, Kermit the Frog and the Muppets visit different hotels that each cater to their unique tastes. |
| Services | Fetch Rewards | "The Big Reward" | Wes Schroll wants you to download his app and join his livestream to enter a drawing for cash prizes. |
| Services | OpenAI | "The Intelligence Age" | A pointillism animation style going through technological advances in society. |
| Services | Hims & Hers Health | "Sick of the System" | There is an obesity epidemic and that a lot of drugs are not working to help, but claims that their products would. |
| Services | Homes.com | "Not Saying We're The Best" | Luke (Dan Levy) and Marci (Heidi Gardner) attempt to convince a corporate lawyer to get them to say "homes.com is the best". Despite the lawyer's repeated insistence that they can't say it legally, Luke and Marci try to come up with loopholes by jumbling the words around, saying it in Spanish, whispering it, and hiring Morgan Freeman to say it. |
| Services | Homes.com | "Still Not Saying We're the Best" | Morgan Freeman goes into his pitch about homes.com being the best, but the lawyer still does not approve. After Luke and Marci try to change the website's domain name to homes.comisthebest.com, the lawyer decides to give up. |
| Services | NerdWallet | "Genius Beluga" | A hapless tourist on a scenic ferry ride gets aided by a genius beluga whale (voiced by Kieran Culkin) after he drops his phone into the ocean, who recommends that he use NerdWallet for financial advice. |
| Services | Papaya Global | "Tackle workforce payments with Papaya Global" | A guy plays whack-a-mole with people's heads popping out stating different workforce payment problems. |
| Services | WeatherTech | "Whatever Comes Your Way" | Four old ladies go on a road trip, play bingo, breakdance, and go to the beach, to the tune of "Born to Be Wild". |
| Services | Agentforce by Salesforce | "Gate Expectations" | Matthew McConaughey rushes around the airport. |
| Services | Agentforce by Salesforce | "Dining Afiasco" | Matthew McConaughey ended up reserving an uncovered outdoor table while it was raining. |
| Smart glasses | Ray-Ban Meta | "The Artist" | Chris Hemsworth and Chris Pratt examine a pricy statue of a guy at a table, and try to pose along with it until they accidentally knock the head off. |
| Smart glasses | Ray-Ban Meta | "Hey Meta", Who Eats Art?" | Chris Pratt examples and asks Meta about the banana duct taped to wall art "Comedian". Then Chris Hemsworth comes alongside eating the banana. They scramble to find a replacement but are stopped by Kris Jenner who asks Meta to contact her lawyer. |
| Streaming service | Disney+ and Hulu | "What If?" | Speculates what might happen if their major characters did not appear in their media. |
| Streaming service | Tubi | "Cowboy Head" | Follows the story of a boy whose top of his head is shaped like a cowboy hat. He is mocked by the others who have different types of head hats, until his western movie genre starts becoming popular. A 15-second followup spot aired in the 3rd quarter. |
| Tax preparation | TurboTax | "Now Taxes Is So Sweet" | Issa Rae tries to do her taxes the old-fashioned way. |
| TV series | 2025 IndyCar Series (Fox) | "This Is Pato O'Ward" | Promo |
| TV series | 2025 IndyCar Series (Fox) | "This Is Josef Newgarden" | Promo |
| TV series | The Z-Suite (Tubi) | | Promo |
| TV series | Multiple Fox-based series (Fox) | | Promos for The Masked Singer, Fox News, Extracted, Martin Scorsese Presents: The Saints, United Football League spring season, 2025 Daytona 500, Yellowstone to Yosemite with Kevin Costner |
| Toilet paper | Angel Soft | "The Big Game Potty-Tunity" | Angel tells people to go to the bathroom while a 30-second timer counts down. |
| Travel | MSC Cruises | "Let's Holiday" | Orlando Bloom and Drew Barrymore talk about the perks of going on the cruise. |
| Various products | Bosch | "The More You Bosch" | Antonio Banderas likes using Bosch products as it makes him feel different. Using Bosch power tools makes another guy feel like Macho Man Randy Savage |
| Website | GoDaddy | "Act Like You Know" | After demonstrating how actors are skilled at pretending to be something they're not, Walton Goggins uses GoDaddy to make a website for his business, Walton Goggins' Goggle Glasses. |
| Website | Squarespace | "A Tale as Old as Websites" | In a spot inspired by The Banshees of Inisherin, Barry Keoghan delivers laptops as if they were newspapers to a small town in the Irish countryside, helping the populace make websites so they can start their own businesses. |
| Website | Yahoo | "Email Bill Murray" | Bill Murray invites viewers to email him. |