# Toyota Prius

Release timeline :
| 1997 | XW10 |
| 1998–2002 |
| 2003 | XW20 |
| 2004–2008 |
| 2009 | XW30 |
| 2010 |
| 2011 | Prius V |
| 2011 | Prius C |
| 2012 | Plug-in XW30 |
| 2013–2014 |
| 2015 | XW50 |
| 2016 | Plug-in XW50 |
| 2017–2021 |
| 2022 | XW60 |
| 2023 | Plug-in XW60 |
The Toyota Prius (/ˈpriːəs/ PREE-əss) (Japanese: トヨタ・プリウス, Hepburn: Toyota Puriusu) is a compact/small family liftback (supermini/subcompact sedan until 2003) produced by Toyota. The Prius has a hybrid drivetrain, combined with an internal combustion engine and an electric motor. Initially offered as a four-door sedan, it has been produced only as a five-door liftback since 2003.
The Prius was developed by Toyota to be the "car for the 21st century"; it was the first mass-produced hybrid vehicle, first going on sale in Japan in 1997 at all four Toyota Japan dealership chains, and subsequently introduced worldwide in 2000.
In 2011, Toyota expanded the Prius family to include the Prius v, an MPV, and the Prius c, a subcompact hatchback. The production version of the Prius plug-in hybrid was released in 2012. The second generation of the plug-in variant, the Prius Prime, was released in the U.S. in November 2016. The Prius family totaled global cumulative sales of 6.1 million units in January 2017, representing 61% of the 10 million hybrids sold worldwide by Toyota since 1997. Toyota sells the Prius in over 90 markets, with Japan and the United States being its largest markets.

## Etymology and terminology

Prius is a Latin word meaning "first", "original", "superior" or "to go before".
In February 2011, Toyota USA asked the US public to decide on what the most proper plural form of Prius should be, with choices including Prien, Prii, Prium, Prius, or Priuses. The company announced on 20 February that "Prii" was the most popular choice, and the new official plural designation in the US.
In Latin prius is the neuter singular of the comparative form (prior, prior, prius) of an adjective with only comparative and superlative (the superlative being primus, prima, primum). As with all neuter words, the Latin plural is priora, but that brand name was used by the Lada Priora in 2007. Despite the "official" plural form used by Toyota USA, "Priuses" is widely used in English.
Beginning in September 2011, Toyota USA began using the following names to differentiate the original Prius from some newer members of the Prius family: the standard Prius became the Prius Liftback, the Prius v (known as the Prius α in Japan, and Prius + in Europe), the Prius Plug-in Hybrid, and the Prius c (called Toyota Aqua in Japan).

## First generation (XW10; 1997)
### NHW10 (1997–2000)

In 1995, Toyota debuted a hybrid concept car at the Tokyo Motor Show, with testing following a year later. The first Prius, model NHW10, went on sale on 10 December 1997. The first-generation Prius (NHW10) was available only in Japan.
The first-generation Prius, at its launch, became the world's first mass-produced gasoline-electric hybrid car. At its introduction in 1997, it won the Car of the Year Japan Award, and in 1998, it won the Automotive Researchers' and Journalists' Conference Car of the Year award in Japan.
Production commenced in December 1997 at the Takaoka plant in Toyota, Aichi, ending in February 2000 after cumulative production of 37,425 vehicles.
The NHW10 Prius styling originated from California designers, who were selected over competing designs from other Toyota design studios.

### NHW11 (2000–2003)

The Prius NHW11 (sometimes referred to as "Generation II") was the first Prius sold by Toyota outside of Japan, with sales in limited numbers beginning in the year 2000 in Asia, America, Europe and Australia. In the United States, the Prius was marketed between the smaller Corolla and the larger Camry, with a published retail price of US$19,995 (equivalent to $36,500 in 2024). European sales began in September 2000. The official launch of the Prius in Australia occurred at the October 2001 Sydney Motor Show, although sales were slow until the NHW20 (XW20) model arrived. Toyota sold about 123,000 first-generation Priuses.
Production of the NHW11 model commenced in May 2000 at the Motomachi plant in Toyota, Aichi, and continued until June 2003 after 33,411 NHW11 vehicles had been produced. The vehicle was the second mass-produced hybrid on the American market, after the two-seat Honda Insight.
The NHW11 Prius became more powerful partly to satisfy the higher speeds and longer distances that Americans drive. Electric power steering was standard equipment. While the larger Prius could seat five, its battery pack restricted cargo space. The Prius was offered in the US in three trim packages: Standard, Base, and Touring. The US EPA (CARB) classified the car with an air pollution score of 3 out of 10 as an Ultra Low Emission Vehicle (ULEV). Prius owners were eligible for up to a US$2,000 federal tax deduction from their gross income. Toyota executives stated that with the Prius NHW10 model, the company had been losing money on each Prius sold, and with the NHW11 it was now breaking even.

## Second generation (XW20; 2003)

Presented at the April 2003 New York International Auto Show, for the 2004 US model year, the NHW20 Prius was a complete redesign. It became a compact liftback, sized between the Corolla and the Camry, with redistributed mechanical and interior space significantly increasing rear-seat legroom and luggage room. The second-generation Prius is more environmentally friendly than the previous model (according to the EPA), and is 6 inches (150 mm) longer than the previous version. Its more aerodynamic Kammback body balances length and wind resistance, resulting in a drag coefficient of Cd=0.26. The development effort, led by chief engineer Shigeyuki Hori, led to 530 patents for the vehicle.
Production commenced in August 2003 at the Tsutsumi plant in Toyota, Aichi, supplemented in October 2004 with the Fujimatsu plant at Kariya, Aichi.
The Prius uses an all-electric A/C compressor for cooling, an industry first. Combined with a smaller and lighter NiMH battery, the XW20 is more powerful and more efficient than the XW10. In the US, the battery pack of 2004 and later models is warrantied for 150,000 miles (240,000 km) or 10 years in states that have adopted the stricter California emissions control standards, and 100,000 miles (160,000 km) or 8 years elsewhere. The warranty for hybrid components is 100,000 miles (160,000 km) or 8 years.
It is classified as a SULEV (Super Ultra Low Emissions Vehicle) and is certified by California Air Resources Board as an "Advanced Technology Partial Zero Emission Vehicle" (AT-PZEV). In 2007, the United States Environmental Protection Agency (EPA) and California Air Resources Board (CARB) rated the Prius as among the cleanest vehicles sold in the United States on the basis of smog-forming emissions.
From 2005 to 2009, the second-generation Prius had been built by FAW Toyota in the city of Changchun for the Chinese market. It was reported that a total of 2,152 Priuses were sold in 2006 and 414 in 2007. The relatively low sales were blamed on a high price, about US$15,000 higher than in Japan or the US, caused by high duties on imported parts. In an attempt to stem the drop in sales, Toyota cut the price of Prius by up to eight percent in March 2008. Toyota sold about 1,192,000-second-generation Priuses worldwide.

## Third generation (XW30; 2009)

Toyota debuted the new Prius (2010 US model year) at the January 2009 North American International Auto Show, and sales began in Japan on 18 May 2009. Toyota cut the price of the Prius from ¥2.331 million to ¥2.05 million to better compete with the Honda Insight, leading some to wonder whether increased sales of the Prius might come at the expense of sales of other vehicles with higher margins. Competition from lower priced hybrids, such as the Honda Insight, also made it difficult for Toyota to capitalize on the Prius's success. As of June 2013, Toyota has sold about 1,688,000 third-generation Priuses worldwide.
Among the new standard features of the Prius, Toyota introduced three user-selectable driving modes: EV mode for electric-only low-speed operation, Eco mode for best fuel efficiency, and Power mode for better performance. Optional features included the solar-PV roof panels to help cool the cabin interior in summer heat, Intelligent Parking Assist, Lane Keep Assist, and Dynamic Radar Cruise Control.
Its new body design features a reduced drag coefficient of Cd=0.25. This figure was disputed by General Motors which found the value for the model with 17-inch wheels to be around 0.30 based on tests in GM, Ford, and Chrysler wind tunnels. Car & Driver measured the third-generation Prius at 0.26 in a privately arranged five-way wind-tunnel test of comparable cars. An underbody rear fin helps stabilize the vehicle at higher speeds.
A new front-drive platform underpinned the car, although the wheelbase remained unchanged and overall length grew by a lone centimetre. Aluminium was employed in the hood, rear hatch, front axle and brake calipers (disc brakes were finally assigned to all four wheels).
The Prius uses a range of plant-derived ecological bioplastics, using wood or grass-derived cellulose instead of petroleum. The two principal crops used are kenaf and ramie. Kenaf is a member of the hibiscus family, a relative to cotton and okra; ramie, commonly known as China grass, is a member of the nettle family and one of the strongest natural fibres, with a density and absorbency comparable to flax. Toyota said this was a timely breakthrough for plant-based eco-plastics because 2009 was the United Nations' International Year of Natural Fibres, which spotlights kenaf and ramie among others.

### Awards

At its introduction in 2009, it won the Car of the Year Japan Award for the second time. In December 2013, Consumer Reports named the Prius as the "Best Value", for the second year in a row.
A 2019 iSeeCars study ranked the Prius as the second longest-kept vehicle among U.S. drivers.

## Fourth generation (XW50; 2015)

The fourth-generation Prius was first shown during September 2015 in Las Vegas, and was released for retail customers in Japan on 9 December 2015. The launch in the North American market occurred in January 2016, and February in Europe & Middle East.
In August 2013, Toyota Managing Officer Satoshi Ogiso, who was chief engineer for the Prius line, announced some of the improvements and key features of the next generation Prius. This was the first generation of the Prius to use the Toyota New Global Architecture (TNGA) modular platform, which provides a lower center of gravity and increased structural rigidity. Ogiso also explained that the next-generation Prius plug-in hybrid, the Prius Prime, was developed in parallel with the standard Prius model.
The 2018 model year Prius Eco ranked as the second-most-fuel-efficient gasoline-powered car without plug-in capability available in the US that year, following the Hyundai Ioniq Blue hybrid.

### 2018 facelift

In late November 2018, for the 2019 model year, the U.S. market Prius lineup introduced an all-wheel drive model featuring Toyota's E-Four system. This has been available for the Japanese market Prius since 2015 and the hybrid versions of the RAV4 and Lexus NX. Also, the Prius received a facelift with redesigned headlights and tail lights, which was released in Japan on 17 December 2018.
In 2021, for the 2022 model year, Toyota released the Nightshade Edition in the US. Like other Nightshade models, it added black paint to exterior trim pieces. It was available in FWD or AWD-e powertrain and in three exterior colours.

## Fifth generation (XW60; 2022)

The fifth-generation Prius was presented on 16 November 2022, with two powertrain options announced for the Japanese market. The first uses Toyota's Series Parallel Hybrid System, available in 1.8-litre (2ZR-FXE) and 2.0-litre (M20A-FXS) variants and producing up to 103 kW (138 hp; 140 PS) and 144 or 146 kW (193 or 196 hp; 196 or 199 PS) respectively. This model is also available with E-Four all-wheel drive system. The second, a plug-in hybrid, combines a 2.0-litre M20A-FXS engine, an electric motor and lithium-ion batteries to produce a combined output of 164 kW (220 hp; 223 PS).
The new design has a higher drag coefficient of Cd=0.27 but it has a lower frontal area, and a smaller cargo volume than before.
In Europe, deliveries will begin in the first quarter of 2023, with only the plug-in hybrid model being available.
Unlike previous generations, this generation will not be sold in Australia due to sluggish sales with the previous generation. It will be replaced by a shorter Corolla Hatchback Hybrid. Toyota New Zealand also decided not to offer the new generation Prius initially, but have resumed sales in 2024 under their Signature Class imported vehicle program.
In October 2023, Toyota reversed its initial decision not to sell the fifth-generation Prius in the UK.
In 2024, for the 2025 model year, the Prime model was renamed to Plug-in Hybrid for the North American market.
* Rear view
* Interior

### Markets
#### Japan

In Japan, the Prius went on sale on 10 January 2023. Grade levels offered for the Prius are the X, U, G, and Z; with the former two are equipped with the 2ZR-FXE engine, and the latter two equipped with the M20A-FXS engine.

#### United States

The United States market Prius is available in three grade levels: LE, XLE, and Limited. All grades are powered with the M20A-FXS engine; AWD is optional on all trims. In 2024, for the 2025 model year, the Nightshade grade was added, based on the XLE grade.

#### Canada

The Canadian market Prius is available in two grade levels: XLE and Limited. Both grades are powered with the M20A-FXS engine, and include AWD.

#### Indonesia

The Prius was previewed at the 30th Gaikindo Indonesia International Auto Show on 10 August 2023, and launched at the 31st Gaikindo Indonesia International Auto Show on 17 July 2024, with only HEV variant being sold in Indonesia, while the PHEV variant being previewed.

#### South Korea

The South Korean market Prius went on sale on 13 December 2023, all grades are powered with the M20A-FXS engine. Similar to North America, the HEV model is available in LE and XLE grades, while the PHEV model is available in SE and XSE grades, ambient lighting is standard on XLE HEV and XSE PHEV grades.

### Safety

The Prius holds the 2023 IIHS Top Safety Pick+.
IIHS scores: 2023 Toyota Prius :
| Small overlap front (driver) | Good |
| Small overlap front (passenger) | Good |
| Moderate overlap front | Good |
| Side impact | Good |
| Front crash prevention: vehicle-to-pedestrian (Day) | Superior |
| Front crash prevention: vehicle-to-pedestrian (Night) | Superior |
| Headlights | Acceptable |
| Seat belt reminders | Good |
| Child seat anchors (LATCH) ease of use | Good+ |

### Awards

* US: Japan Car of the Year award for 2023-2024.
* US: Kelley Blue Book Best New Model Award 2024.
* US: 2024 MotorTrend Car of the Year.
* US: 2024 North American Car of the Year.
* US: The Drive’s Best Car of 2023.
* US: MotorWeek's Drivers’ Choice Awards for Best Family Car of 2023.
* US: Car and Driver's recipient of the 10 Best in 2024.
* US: 2024 Green Car of the Year (Prius Prime).
* US: Edmunds' Top Rated Car of 2024 Award.
* Canada: 2024 Canadian Car of the Year Award.
* 2024 World Car Design of the Year

### Recall

In April 2024, Toyota issued a recall affecting 211,000 2023 and 2024 model year Prius and Prius Prime units worldwide where the rear doors can open unexpectedly if not locked due to a short circuit on the electronic rear door latches when the car is moving or involved in a collision. The issue was that water could possibly short circuit the door lock. The issue has now been resolved, remaining vehicles that do not have new switches are replaced at US port of entry for vehicles shipped overseas.

## Prius family
### Prius Plug-in Hybrid

The Prius Plug-in Hybrid (ZVW35) is based on the conventional third generation (ZVW30) with a 4.4 kWh lithium-ion battery that allows an all-electric range of 18 km (11 miles). A global demonstration program involving 600 pre-production test cars began in late 2009 and took place in Japan, Europe, Canada, China, Australia, New Zealand and the United States.
The production version was unveiled at the September 2011 Frankfurt Motor Show. Deliveries began in Japan in late January 2012, followed by a limited roll-out in the U.S. in late February. Deliveries began in Europe in June 2012 and in the UK in August 2012.

### Prius Prime

The second generation of the plug-in hybrid version of the Prius, called Toyota Prius Prime in the U.S. and Prius PHV in Japan, was developed in parallel with the standard fourth generation Prius model (XW50) released in December 2015. The model was released to retail customers in the U.S. in November 2016, followed by Japan in February 2017. In the American market, unlike the first generation model, the Prius Prime is available in all 50 states.

### Prius v

At the January 2011 North American International Auto Show, Toyota revealed the 2012 model year Prius v, an MPV, which is derived from the third-generation Prius and features over 50 per cent more interior cargo space than the original Prius design.
In May 2011, Toyota introduced the Prius α (alpha) in Japan, which is available in a five-seat, two-row model and a seven-seat, three-row model, the latter's third row enabled by a space-saving lithium-ion drive battery in the center console. The five-seat model uses a NiMH battery pack. The Alpha is the basis for the five-seat Prius v launched in North America in October 2011 with a nickel-metal hydride battery pack similar to the 2010 model year Prius, and with two rows of seats to accommodate five passengers. The European and Japanese versions are offered with a lithium-ion battery, with three rows of seats with accommodations for seven passengers. The seven passenger seating on the Prius v is not available on North American Prius v models. The European version, named Prius+ (plus), began deliveries in June 2012. US sales ended in 2017. Japanese production ended in March 2021.

### Prius c

Toyota unveiled the Prius c concept at the January 2011 North American International Auto Show. The Prius c has a lower list price and is smaller than the previous Prius liftback. The production version was unveiled at the 2011 Tokyo Motor Show as the Toyota Aqua, and was launched in Japan in December 2011. The Prius c was released in the US and Canada in March 2012, and in April 2012 in Australia and New Zealand. The Prius c is not available in Europe, where instead, Toyota is selling the Toyota Yaris Hybrid since June 2012. The Prius c and the Yaris Hybrid share the same powertrain.

## Sales
### Overview

Global cumulative Prius liftback sales reached the 1 million vehicle mark in May 2008. Sales of one million were achieved in the U.S. by April 2011, and Japan in August 2011. As of September 2022, the Prius ranked as the world's top selling hybrid car with 5 million units sold.
As of January 2017, the Prius is sold in over 90 countries and regions. Worldwide cumulative sales exceeded 2 million units in September 2010, and reached 3 million in June 2013. As of January 2017, global sales of the Prius family totaled almost 6.1 million units representing 61% of the 10 million hybrids delivered by Toyota Motor Company (TMC) worldwide, including the Lexus brand. Sales of the Prius family are led by the Prius liftback, with 4 million units, followed by the Aqua/Prius c with 1.4 million, the Prius +/v/α with, 615 thousand and the Prius Plug-in Hybrid with 79 thousand units.
As of April 2011, the US accounted for almost half of Prius liftback global sales, with 1 million Priuses sold since 2000. The Prius experienced two consecutive years of sales decreases from its peak in 2007, falling to 139,682 units in 2009 before rebounding to 140,928 units in 2010. As of January 2017, sales of the Prius liftback totaled over 1.8 million units in Japan and 1.8 million in the US, and ranked as the all-time best-selling hybrid car in both countries.

#### 2010

Cumulative Prius sales in Europe reached 200,000 units by mid-2010, after 10 years in that market. The UK is one of the leading European markets for Prius, accounting for 20% of Priuses sold in Europe. Toyota Prius became Japan's best selling vehicle in 2009 for the first time since its debut in 1997 as its sales almost tripled to 208,876 in 2009. In that year it overtook the Honda Fit, which was Japan's best-selling car in 2008 excluding Kei cars.

#### 2011

Rising oil prices caused by the Arab Spring led to increased sales in Q1 2011, but the 2011 Tōhoku earthquake and tsunami led to a production stoppage. Production restarted, but output was hindered due to shortages from parts suppliers. Nevertheless, during the 2011 Japanese fiscal year, the Prius family sold 310,484 units, including sales of the Prius α, launched in May 2011, and the Toyota Aqua, launched in December, allowing the Prius brand to become the best-selling vehicle in Japan for the third consecutive year.

#### 2012

Until September 2012, the Prius liftback was the top selling new car in Japan for 16 months in a row, until surpassed by the Toyota Aqua in October, which kept the lead through December 2012. The Prius liftback, with 317,675 units sold in 2012, was the best selling car in Japan during 2012 for the fourth consecutive year. The Aqua ranked as the second best selling car with 266,567 units sold in 2012. Nevertheless, when sales of the two Prius models are broken down, the Toyota Aqua ranked as the top selling model in Japan in 2012, including kei cars, leading sales since February through December 2012. The Aqua was the top selling new car in Japan in 2013, and again in 2014. Global Prius sales peaked in 2010 with over 500 thousand units sold, and since 2011 sales of the liftback version have declined in most markets through December 2015, and in the US and Canada since 2013.
High gasoline prices in the US, approaching US$4 a gallon by March 2012, contributed to record monthly sales of Prius family vehicles. A total of 28,711 units were sold in the US during March 2012, becoming the one-month record for Prius sales ever. The third-generation Prius liftback accounted for 18,008 units (63%); the Prius v accounted for 4,937 units (17%); the Prius c, for 4,875 units (17%); and the Prius Plug-in Hybrid, for 891 units (3%). Another record was set during the Q1 2012, with Prius family sales of 60,859 units, it became the best selling quarter ever. Sales of Toyota Prius family vehicles in California represented 26% of all Prius purchases in the US during 2012. With 60,688 units sold during this year, the Prius became the best selling vehicle in California, ahead of the Honda Civic (57,124 units) and Toyota Camry (50,250 units). The Prius nameplate was again in 2013 the best selling vehicle in California with 69,728 units sold in the state, ahead of the Honda Civic (66,982) and the Honda Accord (63,194).
Toyota sold 223,905 Priuses among the various HEV family members in the US in 2012, representing together a market share of 51% of all hybrid sold in the country that year. A total of 12,750 Prius PHVs were sold in 2012, allowing the plug-in hybrid to rank as the second top selling plug-in electric car in the US after the Chevrolet Volt, and surpassing the Nissan Leaf. The Toyota Prius liftback, with 147,503 units sold, was the best selling hybrid in 2012, the Prius v ranked third with 40,669 units, and the Prius c was fourth with 35,733 units. Toyota USA estimated that sales of its hybrids models in 2012 would represent 14% of total Toyota sales in the country. Since their inception in 1999, a total of 1.5 million Prius family members have been sold in the US by mid October 2013, representing a 50.1% market share of total hybrid sales in the country. Of these, 1,356,318 are conventional Prius liftbacks sold through September 2013.
Prius family sales also set a record in Japan in March 2012. Accounting for the conventional Prius and Prius α sales, a total of 45,496 units were sold in March 2012, becoming the highest monthly sales ever for any model in Japan since 1997, and representing a market share of 9% of all new car registrations excluding kei cars. The Toyota Aqua sold 29,156 units, ranking as the third top selling car that month. Together, all Prius family vehicles sold 74,652 units, representing 15% of monthly new car sales in March 2012. With a total of 247,230 vehicles sold during the first quarter of 2012, the Toyota Prius family became the third top selling nameplate in the world in terms of total global sales, after the Toyota Corolla (300,800 units) and the Ford Focus (277,000 units).

#### Since 2012

US Prius sales have declined every year since their peak in 2012, due to competition from other manufacturers.

### Liftback sales

| Calendar year | Annual Prius liftback sales worldwide and by region (in thousands) | Annual Prius liftback sales worldwide and by region (in thousands) | Annual Prius liftback sales worldwide and by region (in thousands) | Annual Prius liftback sales worldwide and by region (in thousands) | Annual Prius liftback sales worldwide and by region (in thousands) | Annual Prius liftback sales worldwide and by region (in thousands) |
| Calendar year | World | Japan | US | Europe | Canada | Other |
| 1997 | 0.3 | 0.3 | | | | |
| 1998 | 17.7 | 17.7 | | | | |
| 1999 | 15.2 | 15.2 | | | | |
| 2000 | 19.0 | 12.5 | 5.6 | 0.7 | 0.2 | 0.01 |
| 2001 | 29.5 | 11.0 | 15.6 | 2.3 | 0.4 | 0.2 |
| 2002 | 28.1 | 6.7 | 20.1 | 0.8 | 0.2 | 0.2 |
| 2003 | 43.2 | 17.0 | 24.6 | 0.9 | 0.3 | 0.4 |
| 2004 | 125.7 | 59.8 | 54.0 | 8.1 | 1.9 | 1.9 |
| 2005 | 175.2 | 43.7 | 107.9 | 18.8 | 2.0 | 2.9 |
| 2006 | 185.6 | 48.6 | 107.0 | 22.8 | 2.0 | 5.3 |
| 2007 | 281.3 | 58.3 | 181.2 | 32.2 | 2.6 | 7.0 |
| 2008 | 285.7 | 73.1 | 158.6 | 41.5 | 4.5 | 7.7 |
| 2009 | 404.2 | 208.9 | 139.7 | 42.6 | 4.6 | 8.4 |
| 2010 | 509.4 | 315.4 | 140.9 | 42.0 | 3.0 | 8.1 |
| 2011 | 368.4 | 197.4 | 128.1 | 24.9 | 1.6 | 16.6 |
| 2012 | 362.8 | 176.9 | 147.5 | 19.4 | 3.4 | 15.7 |
| 2013 | 315.5 | 145.2 | 145.2 | 11.6 | 2.1 | 11.3 |
| 2014 | 242.0 | 101.9 | 122.8 | 6.7 | 1.8 | 8.8 |
| 2015 | 203.3 | 73.9 | 113.8 | 6.8 | 1.6 | 7.1 |
| 2016 | 354.5 | 248.2 | 98.8 | 17.1 | 2.9 | 3.0 |
| 2017 | | 160.9 | 65.6 | 12.2 | 1.1 | |
| 2018 | | 115.5 | 87.5 | 10.1 | | |
| 2019 | | 125.6 | 69.7 | 5.3 | 2.0 | |
| 2020 | | 67.3 | 43.5 | 3.2 | | |
| 2021 | | 49.2 | 59.0 | 3.1 | | |
| 2022 | | 32.7 | 36.9 | 1.6 | | |
| 2023 | | 99.1 | 38.0 | 2.7 | | |
| 2024 | | | 44.7 | 3.1 | | |
* ↑ Toyota Motor Europe: Europe including Russia and Turkey + Armenia, Georgia, Azerbaijan, Kazakhstan and Israel

### Sales of non-liftback

The following table presents retail sales of the other vehicles of the Prius family by year since deliveries began in 2011 through December 2016.
Annual sales of other Prius family vehicles by year between 2011 and December 2016 :
| Year | Total | Toyota Prius v/α/+ | Toyota Aqua/Prius c$^{(2)}$ | Toyota Prius PHV |
| 2011 | 64,660 | 64,299 | 361 | |
| 2012 | 529,674 | 186,989 | 315,406 | 27,279 |
| 2013 | 493,104 | 153,832 | 317,891 | 21,381 |
| 2014 | 419,393 | 117,647 | 281,867 | 19,879 |
| 2015 | 358,992 | 91,913 | 260,572 | 6,507 |
| 2016 | 249,388 | 53,000 | 194,000 | 2,388 |
| Total by model$^{(1)}$ | 2,116,865 | 668,494 | 1,370,937 | 77,434 |
| Notes: (1) Global cumulative sales for the Prius nameplate, when the Prius liftback is included, adds up to 6.115 million units through December 2016. (2) Not available in Europe, instead, Toyota is selling the Toyota Yaris Hybrid which shares the same powertrain as the Prius c. A total of 302,700 Yaris Hybrids have been sold through December 2016. |||||

## Design and technology

The Prius is a power-split or series-parallel (full) hybrid, sometimes referred to as a combined hybrid, a vehicle that can be propelled by gasoline or electric power or both. Wind resistance is reduced by a drag coefficient of Cd=0.25 (0.29 for 2000 model) with a Kammback design to reduce air resistance. Lower rolling-resistance tires are used to reduce road friction. An electric water pump eliminates serpentine belts. In the US and Canada, a vacuum flask is used to store hot coolant when the vehicle is powered off for reuse so as to reduce warm-up time. The Prius engine makes use of the Atkinson cycle.

### EV mode

When the vehicle is turned on with the "Power" button, it is ready to drive immediately with the electric motor. In the North American second generation Prius, electric pumps warm the engine by pumping previously saved hot engine coolant from a coolant thermos before the internal combustion engine is started. The delay between powering the car on and starting the internal combustion engine is a few seconds. The third generation Prius does not have a coolant thermos. Instead, the engine is heated by recapturing exhaust heat. A button labelled "EV" maintains Electric Vehicle mode after being powered on and under most low-load conditions at less than 25 mph (40 km/h). This permits driving with low noise and no fuel consumption for journeys under 0.5 miles (0.80 km), Longer journeys are possible as long as the speed is kept below 25 mph (40 km/h), acceleration is kept low and the battery has enough charge. The engine starts automatically when the battery starts to run low. Prior to the 2010 model, the North American model did not have the "EV" button, although one can be added to enable the "EV" mode supported internally by the Prius Hybrid Vehicle management computer. For the North American market, the third generation can remain in EV mode until 70 km/h (43 mph) depending on throttle and road gradient.

### Batteries

There are two batteries: the high voltage (HV) battery pack, also known as the traction battery, and a 12-volt battery known as the low voltage (LV) battery. The traction battery of the first generation Prius update (2000 onwards) was a sealed 38-module nickel metal hydride (NiMH) battery pack with a capacity of 1.78 kWh at a voltage of 273.6 V, and weighing 53.3 kg (118 lb) and is supplied by Japan's Panasonic EV Energy Co. They are normally charged between 40 and 60% of maximum capacity to prolong battery life as well as allow headroom for regenerative braking. Each battery pack uses 10–15 kg (22–33 lb) of lanthanum, and each Prius electric motor contains 1 kg (2 lb) of neodymium; production of the car has been described as "the biggest user of rare earths of any object in the world." The LV battery provides power to the computer and various accessories such as wiper motors, headlights etc.
The Second Generation Prius contains a 1.310 kWh battery, composed of 28 modules. Each battery module is made of six individual 1.2 V 6.5 Ah Prismatic NiMH cells in series forming a 7.2 V 6.5 Ah module with 46 Wh/kg energy density and 1.3 kW/kg output power density. Each module contains an integrated charge controller and relay. These modules are connected 28 in series to form a 201.6 V 6.5 Ah battery (traction battery), also known as the energy storage system. The computer-controlled charge controller and battery management computer systems keep this battery between 38% and 82% state of charge, with a tendency to keep the average state of charge around 60%. By shallow cycling the battery, only a small portion of its net available energy storage capacity is available for use (approximately 400 Wh) by the hybrid drive system, but the shallow computer-controlled cycling dramatically improves the cycle life, thermal management control, and net long term calendar life of the battery. Active cooling of this battery is achieved by a blower motor and air ducting, while passive thermal management was accomplished through the metal case design.

### Battery life cycle

As the Prius reached ten years of being available in the US market, in February 2011 Consumer Reports examined the lifetime and replacement cost of the Prius battery. The magazine tested a 2002 Toyota Prius with over 320,000 km (200,000 miles) on it and compared the results to the nearly identical 2001 Prius with 3,200 km (2,000 miles) tested by Consumer Reports 10 years before. The comparison showed little difference in performance when tested for fuel economy and acceleration. Overall fuel economy of the 2001 model was 40.6 miles per US gallon (5.79 L/100 km; 48.8 mpg$_{‑imp}$) while the 2002 Prius with high mileage delivered 40.4 miles per US gallon (5.82 L/100 km; 48.5 mpg$_{‑imp}$). The magazine concluded that the effectiveness of the battery has not degraded over the long run. The cost of replacing the first generation battery varies between US$2,200 and US$2,600 from a Toyota dealer, but low-use units from salvage yards are available for around US$500. One study indicates it may be worthwhile to rebuild batteries using good blades from defective used batteries.

### Air conditioning (HVAC)

The HVAC system uses an AC induction motor to drive a sealed-system scroll compressor, a design principle not usually used in automotive applications. Using a scroll compressor increases the efficiency of the system while driving it with an AC induction motor makes the system more flexible, so the AC can run while the engine is off. Because the oil used with the refrigerant gas also flows in the area of the high-voltage motor-windings, the fluid must be electrically insulating to avoid transmitting electric current to exposed metal parts of the system. Therefore, Toyota specifies that a polyolester (POE) oil (designated ND11) is required for repairs. The system cannot be serviced with equipment normally employed for regular cars, which typically use polyalkylene glycol (PAG) oil, as the equipment would contaminate the ND11 oil with PAG oil. According to SAE J2843, the oil provided from maintenance equipment must contain less than 0.1% PAG when filling. One percent PAG oil may result in an electrical resistance drop by a factor of about 10.

## Environmental impact
### Fuel economy and emissions
#### United States

Since its introduction, the Toyota Prius has been among the best fuel economy vehicles available in the United States, and for the model year 2012, the Prius family has three models among the 10 most fuel-efficient cars sold in the country as rated by US Environmental Protection Agency (EPA). After the Honda Insight first generation was discontinued in September 2006, the Prius liftback became the most fuel-efficient car sold in the American market, until it was topped by the Chevrolet Volt in December 2010, as the plug-in hybrid was rated by EPA with an overall combined city/highway gasoline-electricity fuel economy of 60 mpg$_{‑US}$ (3.9 L/100 km; 72 mpg$_{‑imp}$). According to the EPA, for the model year 2012, and when only gasoline-powered vehicles are considered (excluding all-electric cars), the Prius c ranks as the most fuel-efficient compact car, the Prius liftback as the most fuel-efficient mid-size car, and the Prius v as the most fuel-efficient mid-size station wagon.
More fossil fuel is needed to build hybrid vehicles than conventional cars but reduced emissions when running the vehicle more than outweigh this.
| Vehicle | Model year | EPA city mileage (mpg) | EPA highway mileage (mpg) | Tailpipe CO$_2$ emissions | EPA air pollution score Calif/others$^{(1)}$ | Annual petroleum use (barrel) |
| Prius 1st gen (NHW11) | 2001–2003 | 42 mpg$_{‑US}$ (5.6 L/100 km) | 41 mpg$_{‑US}$ (5.7 L/100 km) | 217 g/mi (135 g/km) | — | 8.0 |
| Prius 2nd gen (XW20) | 2004–2009 | 48 mpg$_{‑US}$ (4.9 L/100 km) | 45 mpg$_{‑US}$ (5.2 L/100 km) | 193 g/mi (120 g/km) | 9/7 LEV-II SULEV | 7.2 |
| Prius 3rd gen (XW30) | 2010–2015 | 51 mpg$_{‑US}$ (4.6 L/100 km) | 48 mpg$_{‑US}$ (4.9 L/100 km) | 178 g/mi (111 g/km) | 9/7 SULEV II | 6.6 |
| Prius 4th gen (XW50) | 2016–2021 | 54 mpg$_{‑US}$ (4.4 L/100 km) | 50 mpg$_{‑US}$ (4.7 L/100 km) | 170 g/mi (110 g/km) | 9/7 California LEV-III SULEV30/PZEV | 6.3 |
| Prius v (ZVW41) | 2012 | 44 mpg$_{‑US}$ (5.3 L/100 km) | 40 mpg$_{‑US}$ (5.9 L/100 km) | 212 g/mi (132 g/km) | 8/7 LEV-II SULEV | 7.8 |
| Prius c (NHP10) | 2012 | 53 mpg$_{‑US}$ (4.4 L/100 km) | 46 mpg$_{‑US}$ (5.1 L/100 km) | 178 g/mi (111 g/km) | — | 6.6 |
| Prius Plug-in Hybrid (ZVW35) | 2012 | Gasoline equivalent in EV mode (blended operation) | Hybrid mode (combined) | 133 g/mi (83 g/km) | All-electric range (blended mode) | |
| Prius Plug-in Hybrid (ZVW35) | 2012 | 95 mpg‑e (35 kW⋅h/100 mi) | 50 mpg$_{‑US}$ (4.7 L/100 km) | 133 g/mi (83 g/km) | 11 mi (18 km) | |
| Source: US Department of Energy and US Environmental Protection Agency All ratings correspond to EPA 5-cycle testing procedure (2008 and beyond). Note: (1) First score is for California and Northeastern states, the second score is for the other states and D.C. Super Ultra Low Emission Vehicle (SULEV) is a US classification for conventionally powered vehicles designed to produce minimal emissions of certain categories of air pollution. |||||||

#### Japan

The following table presents fuel economy performance and carbon emissions for all Prius family models sold in Japan since 1997. The ratings are presented for both, the older official 10-15 mode cycle test and the new JC08 test designed for Japan's new standards that went into effect in 2015, but was already being used by several car manufacturers for new cars. The Prius 2nd generation became the first car to meet Japan's new 2015 Fuel Economy Standards measured under the JC08 test.
| Vehicle | Production year | Official 10-15 mode test (km per litre) | New JC08 test (km per litre) | Tailpipe emissions (grams per km CO$_2$) 10-15 mode test | Tailpipe emissions (grams per km CO$_2$) JC08 test |
| Prius 1st gen (NHW10) | 1997–2001 | 28 km/L (66 mpg$_{‑US}$) | — | — | — |
| Prius 1st gen (NHW11) | 2001–2003 | 29 km/L (68 mpg$_{‑US}$) | — | — | — |
| Prius 2nd gen (XW20) | 2004–2009 | 35.5 km/L (84 mpg$_{‑US}$) | 29.6 km/L (70 mpg$_{‑US}$) | 65 | 78 |
| Prius 3rd gen (XW30) | 2010–2012 | 38 km/L (89 mpg$_{‑US}$) | 32.6 km/L (77 mpg$_{‑US}$) | 61 | 71 |
| Prius α (ZVW40) | 2011 | 31 km/L (73 mpg$_{‑US}$) | 26.2 km/L (62 mpg$_{‑US}$) | 75 | 89 |
| Toyota Aqua (NHP10) | 2012 | 40 km/L (94 mpg$_{‑US}$) | 35.4 km/L (83 mpg$_{‑US}$) | — | — |
| Prius Plug-in Hybrid (ZVW35) | 2012 | Gasoline equivalent in EV mode (blended operation) | Hybrid mode (charge-sustaining) | All-electric range (blended mode) | EV Mode JC08 Test (grams per km CO$_2$) |
| Prius Plug-in Hybrid (ZVW35) | 2012 | 61 km/L (140 mpg$_{‑US}$) | 31.6 km/L (74 mpg$_{‑US}$) | 26.4 km (16.4 mi) | 38 |

### Lifetime energy usage

In 2008, the British government and British media requested that Toyota release detailed figures for the energy use and CO$_2$ emissions resulting from the building and disposal of the Prius. Toyota has not supplied the requested data to address statements that the lifetime energy usage of the Prius (including the increased environmental cost of manufacture and disposal of the nickel-metal hydride battery) is outweighed by lower lifetime fuel consumption. Toyota states that lifetime CO$_2$ saving is 43 percent. As of 2010, the UK Government Car Service operated over 100 Priuses (the largest part of its fleet) and lists the Prius as having the lowest CO$_2$ emissions among its fleet.
CNW Marketing Research initially published a study in which they estimated that the total lifetime energy cost of a 2005 Prius was greater than that of a Hummer H2. The study has been widely debunked: see for example, "Hummer versus Prius: 'Dust to Dust' Report Misleads the Media and Public with Bad Science".

### Electromagnetic field levels

The Prius uses electric motors in the hybrid propulsion systems, powered by a high voltage battery in the rear of the car. There has been some public concern over whether the levels of electromagnetic field exposure within the cabin are higher than comparable cars, and what health effects those fields may present, popularized by a 2008 The New York Times article. Toyota and several independent studies have indicated that aside from a brief spike when accelerating, the electromagnetic fields within the Prius are no different from those of a conventional car and do not exceed the ICNIRP exposure guidelines.
A 2013 study by the Mayo Clinic found that patients with implanted cardiac devices such as pacemakers and defibrillators can safely drive or ride in hybrids or plug-in electric cars without risk of electromagnetic interference (EMI). The research was conducted using implantable devices from the three major manufacturers and a 2012 Toyota Prius hybrid. The study used 30 participants with implanted devices and measured electric and magnetic fields in six positions inside and outside the Prius, and each position was evaluated at different speeds.

### Quietness

The Wall Street Journal reported in February 2007 on concerns that quiet cars like the Prius may pose a safety risk to pedestrians who rely on engine noise to sense the presence or location of moving vehicles. Blind pedestrians are a primary concern, and the National Federation of the Blind advocates audio emitters on hybrid vehicles, but it has been argued that increased risks may also affect sighted pedestrians or bicyclists who are accustomed to aural cues from vehicles. However, silent vehicles are already relatively common, and there is also a lack of aural cues from vehicles that have a conventional internal combustion engine where engine noise has been reduced by noise-absorbing materials in the engine bay and noise-cancelling muffler systems. In July 2007, a spokesman for Toyota said the company is aware of the issue and is studying options.
In 2010, Toyota released a device for the third-generation Prius meant to alert pedestrians of its proximity. Japan issued guidelines for such warning devices in January 2010 and the US approved legislation in December 2010. Models equipped with automatically activated systems include all 2012 and later model year Prius family vehicles that have been introduced in the United States, including the standard Prius, the Prius v, the Prius c and the Toyota Prius Plug-in Hybrid. The warning sound is activated when the car is traveling at less than 15 mph (24 km/h) and cannot be manually turned off.

## Marketing and culture
### CO$_2$ advertising

In the UK, the Advertising Standards Authority, an independent body charged with policing the rules of the advertising industry, ruled that a television advert for the Toyota Prius should not be broadcast again in the same form, having breached rules concerning misleading advertising. The advertisement stated that the Prius "emits up to one tonne less CO$_2$ per year", while on-screen text included "1 tonne of CO$_2$ less than an equivalent family vehicle with a diesel engine. Average calculated on 20,000 km a year." Points of contention were the vehicles chosen for comparison, whether "'up to' one tonne less" adequately communicated that reductions could be lower, and whether the distance used was appropriate: 20,000 km (12,000 miles) per year is around a US car's average annual driving distance, while a UK car's is 13,440 km (8,350 miles).

### Political symbolism

The large number of Prius-owning progressive celebrities in 2002 prompted The Washington Post to dub hybrids "Hollywood's latest politically correct status symbol". Conservatives called "Prius Patriots" also drive the cars because they want to contribute to reducing US dependence on foreign oil. A 2007 San Francisco Chronicle article said "Prius Progressives" were becoming an archetype, with American conservative commentator Rush Limbaugh opining that "these liberals think they're ahead of the game on these things, and they're just suckers".
In July 2007, The New York Times published an article using data from CNW Marketing Research finding that 57% of Prius buyers said their main reason for buying was that "it makes a statement about me", while just 37% cited fuel economy as a prime motivator. Shortly afterwards Washington Post columnist Robert Samuelson coined the term "Prius politics" to describe a situation where the driver's desire to "show off" is a stronger motivator than the desire to curb greenhouse gas emissions. Some conservatives promote the use of the Toyota Prius and other hybrid cars. For example, Jim Road from What Would Jesus Drive? encouraged people to drive hybrid cars because of the damage that large SUVs and faster cars can do to others.
Former Central Intelligence Agency (CIA) chief R. James Woolsey, Jr. drives a Prius because of its low fuel consumption. Woolsey noted the volatility of the Middle East, coupled with anti-US sentiment in much of the region. Noting that the high percentage of oil drilled in the Middle East gives vast profits to Middle Eastern regimes, Woolsey believes that it is a patriotic obligation to drive more efficient vehicles. In a Motor Trend magazine article, Woolsey stated that those oil profits find their way to terrorist groups like al-Qaeda, meaning that Americans who buy inefficient vehicles would, in effect, be indirectly funding terrorism. "We're paying for both sides in this war, and that's not a good long-term strategy," said Woolsey. "I have a bumper sticker on the back of my Prius that reads, 'Bin Laden hates this car.'"

### DARPA driverless edition

A driverless version of the Prius was one of six cars to finish the 2007 DARPA Urban Challenge.

## Motorsports

A racing version of the Prius was unveiled by Toyota in 2013. This racing Prius replaces the 1.8-litre Atkinson-cycle engine with a 3.4-litre V8 RV8KLM engine which is mid-mounted in the car. The hybrid drivetrain of the car's production Hybrid Synergy Drive is retained but with a larger lithium-ion battery. The RV8KLM is in fact the same engine featured in multiple Le Mans Prototypes such as the Lola B12/60 and Rebellion R-One. The car took class pole position and finished sixth at the 2012 Fuji GT 500km.
For 2019 a new version of the Prius was unveiled. Based on the Prius PHV GR Sport, this version of the Prius was powered by a 5.4L 2UR-GSE V8 mounted in the front of the car. The hybrid system was retained for this version of the car but only on the #31 car. The Prius was retired from Super GT competition after the 2022 Super GT Series.

## Government and corporate incentives

There have been a number of governments with incentives intended to encourage hybrid car sales. In some countries, including the US and Canada, some rebate incentives have been exhausted, while other countries such as the United Kingdom, Sweden, Belgium, and the Netherlands have various or alternative incentives to purchasing a hybrid vehicle.
Several US companies offer employees incentives. Bank of America will reimburse US$3,000 on the purchase of new hybrid vehicles to full- and part-time associates working more than 20 hours per week. Google, software company Hyperion Solutions, and organic food and drink producer Clif Bar & Co offer employees a US$5,000 credit toward their purchase of certain hybrid vehicles including the Prius. Integrated Archive Systems, a Palo Alto IT company, offers a US$10,000 subsidy toward the purchase of hybrid vehicles to full-time employees employed more than one year.
Travelers Companies, a large insurance company, offers hybrid owners a 10% discount on auto insurance in most US states. The Farmers Insurance Group offers a similar discount of up to 10% in most US states.
In June 2015, the Prius started use as a general purpose patrol car of the National Police of Ukraine. In return for Ukrainian emissions permits under the Kyoto Protocol, 1,568 cars were supplied by Japan.
The Philippine National Police is one of the agency beneficiaries of the Toyota Prius (2017 model) hybrid cars donated by the Department of Energy (DOE) through the Japan’s Non-Project Grant Aid (NPGA) as part of the DOE’s campaign to promote energy efficiency and clean air across the country. Forty-five units of the vehicle will be given to Police Regional Office 8 particularly the areas which were affected by Typhoon Yolanda in 2013 to support the socio-economic recovery of the communities and provide additional police mobility. The official turnover of donation led by Ambassador Kazuhide Ishikawa, Embassy of Japan to the Philippines, and Department of Energy Secretary Alfonso Cusi was held on 19 May 2017 at the DOE Sunken Garden in Taguig where representatives of the agency beneficiaries received the key replicas.