# Primadonna (Marina and the Diamonds song)

"Primadonna" is a song by Welsh singer-songwriter Marina Diamandis (released under the stage name, Marina and the Diamonds) from her second studio album, Electra Heart (2012). It was released on 20 March 2012 as the album's official lead single. The song reached the top five in Austria, Ireland and New Zealand alongside the top-ten in the Scotland and Slovakia.

## Background and concept

Diamandis first came up with the title for the track in July 2011. Recorded in October 2011, "Primadonna" was the last song to be recorded for the initial release of Electra Heart and, in her words, "picked itself as the first single off the album."
Diamandis has said of the song:
   It's about not needing anybody when it comes to love—your raison d'être [reason to be] is to live for adoration. Girls usually feel like this when they are not appreciated in a relationship. The inspiration for the song came from an ex-boyfriend. He thought it was funny that I was a mega drama queen always talking "global love" this, "global love" that! He called me a prima donna. I love it but I also kind of hate it. Like they say, "You only hate in others what you hate in yourself", so I thought I'd channel this well-known but kind of undesirable character type into a pop song. As the saying goes (that I just made up): You've either been one or dated one at least once in your life.

## Composition

"Primadonna" has a length of three minutes and thirty-eight seconds. It is a dance-pop song that blends grinding disco and electropop beats with elements of Europop. Diamandis' vocals in the song have been described as operatic. Revolving around an anti-chorus song structure, the chorus is sung in a high tone over sparkly instrumentation before the beat drops to grinding four on the floor verses, where she sings in the gravelly tones of her lower register.

## Critical reception

Robert Copesy of Digital Spy rated the track four out of five stars, writing that in the line "Got you wrapped around my finger babe/You can count on me to misbehave", Diamandis "play[s] out one of many female archetypes that feature on her forthcoming LP—though we suspect it's one she identifies with best." Sam Lansky of MTV Buzzworthy described it as "a monster song" and "a muscular uptempo joint", concluding, "Evoking Kate Bush on the high notes and then cascading down to the gravelly tones of her lower register, Marina's voice packs the track with verve and personality." Katherine St Asaph of Popdust gave the song three-and-a-half stars "edging toward 4", referring to it as "a big ball of irony sprinkled with mockery and shoved beneath a blonde wig, roots be damned". On the other hand, Luke Turner of the NME wrote that in the wake of Madonna's contributions, "plonkers like Marina have got empowerment wrong, coming up with this: Europop fart beats and cloying vocals. Marina would do well to learn that ego needs something to back it up, which you won't find in this giant guff of saccharine nothing." Also, Elizabeth McGeown, writing for Irish webzine State, dismissed "Primadonna" as a "wannabe feminist [anthem] disguised in a Mean Girls-esque dialogue. Admittedly, it doesn't take itself seriously. Heavily pop culture laden, it contains a tongue-in-cheek superficiality."
"Primadonna" was well received within the first hours of its release to radio by fans and new listeners alike, especially on the social networking site Twitter where it was a worldwide trending topic.

## Commercial performance

"Primadonna" debuted at number eleven on the UK Singles Chart with 25,337 copies sold in its first week, giving Diamandis her highest-charting single in the United Kingdom to date and only narrowly missing the top 10 by 525 sales. As of 1 February 2018, the song had sold 300,000 combined units in the UK. As of 5 February 2019, the song has sold 334,000 combined units in the UK. On 9 February 2024, sales and streams of "Primadonna" passed 600,000 units and was awarded a Platinum certification from the British Phonographic Industry. In its third week on the Irish Singles Chart, "Primadonna" rose to a new peak of number three, becoming Diamandis's highest-charting single in Ireland as well. The song peaked at number four in New Zealand, her first single to chart in that country.
"Primadonna" also saw success on pop radio formats in the United States, bubbling under the respective Billboard Pop Songs chart. The song also saw a certain amount of club play, almost charting on the Hot Dance Club Songs chart. In May 2017, "Primadonna" was certified Gold by the RIAA for sales exceeding 500,000 copies. In 2021 it crossed the one million sales mark in the United States and was awarded Platinum.

## Music video

The music video was directed by Casper Balslev and shot in Copenhagen. It serves as the fourth part of the Electra Heart series, for which Balslev also directed the videos for part 1 ("Fear and Loathing") and part 2 ("Radioactive"). The video premiered on 12 March 2012, the same day as the song's release to UK radio. Two days prior to the video's release, Diamandis released a fifteen-second preview of the video.

## Certifications

Certifications for "Primadonna' :
| Region | Certification | Certified units/sales |
| Australia (ARIA) | Platinum | 70,000$^^$ |
| Austria (IFPI Austria) | Gold | 15,000$^*$ |
| Denmark (IFPI Danmark) | Platinum | 30,000$^^$ |
| New Zealand (RMNZ) | Platinum | 15,000$^*$ |
| United Kingdom (BPI) | Platinum | 600,000$^‡$ |
| United States (RIAA) | Platinum | 1,000,000$^‡$ |
| Streaming |||
| Denmark (IFPI Danmark) | Platinum | 1,800,000$^†$ |
| $^*$ Sales figures based on certification alone. $^^$ Shipments figures based on certification alone. $^‡$ Sales+streaming figures based on certification alone. $^†$ Streaming-only figures based on certification alone. |||

## Release history

Release dates and formats for "Primadonna" :
| Region | Date | Format(s) | Version(s) | Label(s) |
| United States | 20 March 2012 | Digital download | Original | Elektra |
| Australia | 6 April 2012 | Digital download | OriginalBenny Benassi remixRiva Starr remixBurns remixEvian Christ remix | Warner |
| United States | 14 April 2012 | Digital download | Walden remixBenny Benassi remixKat Krazy remixBurns remixEvian Christ remixRiva Starr remixUntil the Ribbon Breaks remix | Elektra |
| United Kingdom | 15 April 2012 | Digital download | OriginalBenny Benassi remixRiva Starr remixBurns remixEvian Christ remix | 679 Atlantic |
| United Kingdom | 16 April 2012 | CD | OriginalKat Krazy remixWalden remixBurns remix | 679 Atlantic |
| Italy | 4 May 2012 | Radio airplay | Original | Warner |
| Germany | 18 May 2012 | CD digital download | OriginalBenny Benassi remix | Warner |
| United States | 5 June 2012 | Contemporary hit radio | Original | Roadrunner |