# Peak Design

Peak Design is an American design and manufacturing company specializing in travel gear, camera accessories, and lifestyle products. It was founded in 2010 by Peter Dering and started with a Kickstarter campaign for its Capture clip device. Peak Design is headquartered in San Francisco, California.

## History

Peak Design was founded in 2010 by Peter Dering. Its first product, the Capture Camera Clip, was launched on Kickstarter in 2011, raising over $360,000. Since then, Peak Design has launched multiple products through crowdfunding platforms, including the Everyday Backpack and Travel Tripod. The company is notable for it's continued reliance on Kickstart (it's 14th campaign launched in March 2025) for funding new product launches as a way to avoid the typical venture capital route that many other successful crowdfunded companies take.
Peak design received its B-Corp certification in 2019.

## Products

Peak Design offers a range of products designed for photographers, travelers, and everyday users. Its key product categories include camera accessories, travel bags, tripods, and mobile accessories.
Kickstarter campaigns :
| KS # | Campaign Name | Launch Date | Backers | Total USD |
| 1 | Capture Camera Clip System | May 2, 2011 | 5,258 | $364,698 |
| 2 | Leash and Cuff | November 22, 2012 | 3,108 | $215,721 |
| 3 | Capture Camera Clip v2 | June 29, 2013 | 8,090 | $819,108 |
| 4 | Slide Camera Sling and Clutch Hand Strap | June 16, 2014 | 9,455 | $861,164 |
| 5 | The Everyday Messenger: A Bag For Cameras & Essential Carry | July 22, 2015 | 17,029 | $4,869,472 |
| 6 | The Everyday Backpack, Tote, and Sling | July 12, 2016 | 26,359 | $6,565,782 |
| 7 | Camera Carry, Reimagined: Capture v3, Slide, and Slide Lite | November 6, 2017 | 12,196 | $1,330,583 |
| 8 | The Travel Line: Versatile Travel Backpack + Packing Tools | July 23, 2018 | 13,752 | $5,206,611 |
| 9 | Travel Tripod | May 21, 2019 | 27,168 | $12,143,435 |
| 10 | Mobile: A phone case that does more, with zero bulk. | October 19, 2020 | 14,169 | $2,000,497 |
| 11 | Micro Clutch: Never drop your mirrorless camera again | May 16, 2023 | 11,310 | $1,492,392 |
| 12 | Motorcycle Phone Mounts with Ripping Fast Qi2 Charging | July 9, 2024 | 1,509 | $273,024 |
| 13 | The Outdoor Line | September 3, 2024 | 10,170 | $3,438,028 |
| 14 | Roller Pro Carry-On Luggage | March 4, 2025 | | |

## Sustainability

Peak Design emphasizes environmental sustainability in its operations. The company became carbon neutral in 2018. Many of its products are made using recycled materials, and its lifetime warranty policy promotes product longevity.
In 2020, Peak Design co-founded the Climate Neutral Certified label, encouraging companies to measure, reduce, and offset carbon emissions. This initiative has grown to include hundreds of companies globally.

## Recognition

The company has received multiple design awards, including the Red Dot Design Award, iF Design Award, and ISPO Award, for its products.

## Controversies

In 2021 Peak Design accused Amazon for creating a copycat version of their Everyday Sling bag called, "Amazon Basics Everyday Sling". Amazon later changed the name of the bag.
After the killing of Brian Thompson, CEO of Peak Design, Peter Daring reported to police that the suspect was carrying a Peak Design backpack. Daring and Peak Design received death threats after this reporting. According to Dering, no private customer information was provided to the police.