# IPad Pro (7th generation)

The seventh-generation iPad Pro, marketed as the iPad Pro (M4), is a line of iPad tablet computers developed and marketed by Apple Inc. It was announced on May 7, 2024 during Apple's "Let Loose" event.
The seventh-generation iPad Pro was released on May 15, 2024, and is Apple's first device to use the M4 chip, as well as the first iPad to use an OLED-based display module. The 13-inch version is Apple’s thinnest device, with both models surpassing the seventh-generation iPod Nano.

## Features
### Hardware

The seventh-generation iPad Pro models feature the Apple M4 SoC. iPad Pro colors are available in Silver and a new Space Black, which is a darker version of Space Grey, similar to the M3 MacBook Pro. The device comes with a Tandem OLED display for both the 11 and the 13-inch model. The iPad Pro base model has 256 GB of storage and provides additional storage capacity of 512 GB, 1 TB and 2 TB. Both models have full screen brightness of 1000 nits for SDR content (with 1600 nits for HDR content). The iPad Pro offers 8 GB of RAM for the 256 and 512 GB and comes with a (binned) 9 core CPU with 3 performance cores and 6 efficiency cores and a 10 core GPU. For the iPad Pro with 1 and 2 TB, the device comes with a 10 core CPU with 4 performance cores and 6 efficiency cores along with 16 GB RAM.
The iPad Pro 1 and 2 terabyte configurations also provides users with the option to add a nano-texture display, and to view the screen in ambient light conditions reducing glare. Unlike previous iPad Pros which comes with a 12 MP and a 10 MP ultrawide camera, this iPad Pro only comes with a 12 MP camera, LiDAR and an upgraded True Tone flash. The tablet also comes with a landscape front facing camera. The M4 chip has options of a 9 and 10 core CPU.

### Connectivity

The seventh generation iPad Pro includes a USB-C port for charging and connecting accessories. It supports Thunderbolt 3 and USB 4 with support for charging, and transfer speeds up to 40Gbps. The iPad Pros support the Apple Pencil Pro, the Apple Pencil USB-C and a new Apple Magic Keyboard featuring a new keyboard layout. The device also comes with WiFi 6E (802.11ax) and Bluetooth 5.3 connectivity on all models, with cellular models adding sub-6 GHz 5G support.

## "Crush!" advertisement controversy

The initial announcement advertisement for the iPad Pro, titled "Crush!", received criticism for portraying various artistic instruments and books being destroyed by a hydraulic press and being symbolically compressed into an iPad Pro. The advertisement was originally posted to CEO Tim Cook's X account and the company's YouTube channel.
In a statement to Ad Age on May 9, 2024, an apology was issued by Tor Myhren, Apple’s VP of marketing communications, stating "Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world. Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry." In response to the controversy, Samsung released an ad for their Galaxy Tab S9 titled "UnCrush". Utilizing the same setting, it features a woman playing a damaged guitar from the rubble while using a Tab S9 Ultra as a music sheet, before ending with the tagline "Creativity cannot be crushed."

## Timeline

* Timeline of iPad models vte
* See also: List of Apple Inc. products
Source: Apple Newsroom Archive.