# Elliott Power

Elliott Omar Power-Taiwo, simply known as Elliott Power (often stylised as ELLIOTT POWER), is an English recording artist and commercial director born and raised in West London. Power released his debut single, "Sink/Swim", in 2013 on Marathon Artists. His debut album, Once Smitten, was released in 2016 as a Marathon Artists and Mo' Wax collaboration. In 2015, Power's songs "Sword Souls" and "On The Windrush" were remixed by UNKLE and featured on Global Underground #GU41: James Lavelle Presents UNKLE Sounds - Naples compilation. In 2022, Power received a nomination for a Primetime Emmy Award for Outstanding Commercial for Skate Nation Ghana, a film he co-directed alongside Bafic and Justyna Obasi.

## Early life

Elliott Power was born in Ealing Hospital in Southall, London, and was raised in Brentford, West London. He attended Little Ealing Primary School, Isleworth & Syon Secondary School and the University of Roehampton. Power's mother is of English and Irish descent, his father of Nigerian and Trinidadian descent.

## Career

Power met his production partner Dorian Lutz through a mutual friend when he was 15 years old. Lutz's uncle had a small recording studio just off Askew Road in Shepherd's Bush, West London were the pair began to record music together.
When Power was 21 years old, he began trying to sell his demo to a record label, with little success. Power went onto release his debut single, "Sink/Swim", through Marathon Artists in May 2013. He went onto sign an album deal with Marathon Artists and released his debut album Once Smitten as a collaborative project with James Lavelle's Mo' Wax in February 2016.
In 2020, Power directed a branded content short documentary film for Hennessy following the rise of the chess player Maurice Ashley, the first Black person to attain the title of Grandmaster.
On 12 April 2021 vogue.com premiered Eartheater's music video for their song "Faith Consuming Hope", which Power directed. The video was filmed in Kyiv, Ukraine and depicts Eartheater as a runaway nun breaking free from religious dogmas of her childhood.
Power directed the lead single "Paper Doll" from Miink's second album, Notice Me. Released on 23 June 2022, the music video explores the cultures and ideals of the enslaved blended on the long trans-Atlantic trips, creating new cultural practices, religions, and philosophies. "Paper Doll" specifically looks at the themes of death and rebirth within this wider concept. The video was shot over a period of 12 hours in San Juan Texcalpan, Atlatlahucan, Mexico.
In 2023, Power was part of a cohort of directors and artists tasked with the rebrand of British free-to-air Channel 4 station identifications. Power directed two segments ("Funeral Flowers" and "Unrest") of the 25 identifications. Each is linked to a certain theme: Identity, The Land, System, Release and Love.
In October 2024, Elliott Power was ranked 2nd in the D&AD Directors rankings, an annual recognition of creative excellence in advertising and design. The rankings are based on the accumulation of points from Pencil wins and shortlists across various categories.

## Filmography
### Music Videos

| Year | Artist | Title |
| 2021 | Eartheater | "Faith Consuming Hope" |
| 2022 | Miink | "Paper Doll" |
| 2023 | Bloc Party | "So Here We Are" |

### Commercials

| Year | Company / Brand | Title |
| 2020 | Hennessy | "Maurice Ashley, The Grandmaster" |
| 2021 | Meta | "Skate Nation Ghana" |
| 2022 | StockX | "Own It" |
| 2022 | Bureau of Travel & Tourism | "Let Travel Do What Travel Does" |
| 2023 | WhatsApp | "Here When You Can't Be There" |
| 2023 | EE | "Freedom" |
| 2023 | Clio Peppiatt | "Bon Appétit" |
| 2023 | Las Vegas | "Excessive Celebration" |
| 2023 | EE | "Broadband Made For Working From Home" |
| 2024 | B&Q | "You Can Do It" |
| 2024 | New Balance | "Grey Days" |
| 2024 | Lexus | "Rise To It" |
| 2024 | Cadillac | "Go Louder" |
| 2024 | M&S | "Christmas Starts Here" |
| 2024 | JD Sports | "The Family Portrait" |
| 2024 | Beats | "Ordinary Is For Everyone Else" |
| 2024 | Clio Peppiatt | "Break a Leg" |

### Idents

| Year | Broadcaster | Title | Notes | Ref. |
| 2023 | Channel 4 | "Love" | Funeral Flowers ident | |
| 2023 | Channel 4 | "Release" | Unrest ident | |

## Discography
### Studio albums

| Title | Details |
| Once Smitten | Released: 26 February 2016 Label: Marathon Artists, Mo' Wax Format: Digital download, LP, CD, Streaming audio |

### Mixtapes

| Title | Details |
| The Grimace | Released: 11 November 2022 Label: 'til death do us part Format: Digital download, Streaming audio |

### Extended plays

| Title | Details |
| Murmur | Released: 24 September 2015 Label: Marathon Artists Format: Digital download, Streaming audio |
| Sword Souls (Remixes) | Released: 18 March 2016 Label: Marathon Artists Format: Digital download, Streaming audio |
| Kill Fee | Released: 15 March 2019 Label: 'til death do us part Format: Digital download, Streaming audio |
| The Grimace (Screwed & Brewed) | Released: 22 December 2022 Label: 'til death do us part Format: Digital download, Streaming audio |

### Singles

| Title | Year | Album |
| "Sink / Swim" | 2013 | Once Smitten |
| "On The Windrush" | 2014 | Once Smitten |
| "Murmur" | 2015 | Once Smitten |
| "Once Smitten" | 2016 | Once Smitten |
| "Kill Fee" | 2019 | Kill Fee |
| "Inferno" | 2019 | Kill Fee |
| "Deep Breaths" | 2019 | Non-album singles |
| "Vox Pop" | 2019 | Non-album singles |
| "How You Mean?" (featuring LYAM) | 2020 | Non-album singles |
| "Me, Myself and Many" | 2020 | Non-album singles |
| "Together" | 2020 | Non-album singles |
| "Pressure" | 2022 | The Grimace |
| "Not For You" (featuring Callum Finn) | 2022 | The Grimace |
| "Glaring" (featuring Bawo) | 2022 | The Grimace |
| "Guess Again..." | 2022 | The Grimace |
| "Behind the Eyes" | 2022 | The Grimace |
| "Prophecy" | 2022 | The Grimace |
| "Empty Threats" | 2022 | The Grimace |
| "The Grimace" | 2022 | The Grimace |
| "Precious Metal" | 2022 | The Grimace |
| "No Guts No Glory" | 2022 | The Grimace |
| "Half Light" | 2022 | The Grimace |

### As featured artist

| Title | Year | Artist(s) | Album |
| "Cowboys or Indians" (featuring Elliott Power, Miink and Ysée) | 2016 | Unkle | The Road: Part I |
| "Ar.Mour" (featuring Miink, Elliott Power) | 2018 | Unkle | The Road: Part II (Lost Highway) |
| "Ar.Mour (Ronin Dub)" (featuring Miink, Elliott Power) | 2020 | Unkle | Rōnin I |

### Guest appearances

| Title | Year | Artist(s) | Album |
| "You Don't" (featuring Elliott Power) | 2016 | Formation | Non-album single |
| "Farewell" (featuring Ysée, Eska, Elliott Power, Keaton Henson, Liela Moss, Miink, Dhani Harrison & Steven Young) | 2017 | Unkle | The Road: Part I |
| "Arm's Length" (featuring Elliott Power, Miink and Callum Finn) | 2017 | Unkle | The Road: Part I |
| "Iter VI: Prologue" (featuring Elliott Power) | 2019 | Unkle | The Road: Part II (Lost Highway) |
| "Nothing To Give" (featuring Miink, Elliott Power) | 2019 | Unkle | The Road: Part II (Lost Highway) |
| "Iter IX: Epilogue / Tales of the City" (featuring Elliott Power) | 2019 | Unkle | The Road: Part II (Lost Highway) |
| "Farewell (Girls of the Internet Remix)" (featuring Ysée, Eska, Elliott Power, Keaton Henson, Liela Moss, Miink, Dhani Harrison & Steven Young) | 2020 | Unkle | Girls of the Internet Remix |
| "Farewell (Amtrac Remix)" (featuring Ysée, Eska, Elliott Power, Keaton Henson, Liela Moss, Miink, Dhani Harrison & Steven Young) | 2020 | Unkle | Amtrac Remixes |
| "Farewell (Amtrac Rapid Remix)" (featuring Ysée, Eska, Elliott Power, Keaton Henson, Liela Moss, Miink, Dhani Harrison & Steven Young) | 2020 | Unkle | Amtrac Remixes |
| "Farewell (Rōnin / Revisited)" (featuring Ysée, Eska, Elliott Power, Keaton Henson, Liela Moss, Miink, Dhani Harrison & Steven Young) | 2022 | Unkle | Rōnin II |
| "Ar.Mour (Rōnin Def Mix)" (featuring Miink, Elliott Power) | 2022 | Unkle | Rōnin II |
| "Arm's Length (Rōnin / Club)" (featuring Elliott Power, Miink and Callum Finn) | 2022 | Unkle | Rōnin II |
| "Fade to Black" (featuring Elliott Power) | 2023 | Kloxii Li | Gentle Impermanence |

### Uncredited appearances

| Title | Year | Artist(s) | Album |
| "Iter V - Friend or Foe" | 2017 | Unkle | The Road: Part I |

### Music videos as lead artist

| Title | Year | Director(s) |
| "On The Windrush" | 2014 | Sam Pilling |
| "Murmur" | 2015 | Toby Dye |
| "Once Smitten" | 2016 | Alex Hulsey |
| "Kill Fee" | 2019 | Elliott Power |
| "Inferno" | 2019 | Elliott Power |
| "Banshee" | 2019 | Elliott Power |
| "Guillotine Dream" | 2019 | Elliott Power |
| "Deep Breaths" | 2019 | Elliott Power |
| "Vox Pop" | 2019 | Elliott Power |
| "How You Mean?" | 2020 | Elliott Power |
| "Together" | 2020 | Elliott Power |

### Music videos as featured artist

| Title | Year | Director(s) |
| "Cowboys or Indians" (UNKLE featuring Elliott Power, Miink and Ysée) | 2017 | Warren Du Preez and Nick Thornton Jones |
| "Ar.Mour" (UNKLE featuring Elliott Power & Miink) | 2019 | Dorçia Studio |
| "Dot Ashby" (Miink featuring Elliott Power) | 2020 | N/A |

## Awards and nominations
### AICP Show

| Year | Nominee / work | Award | Result |
| 2022 | Meta "Skate Nation Ghana" |
| 2022 | Meta "Skate Nation Ghana" | Advertising Excellence | Won |
| 2022 | Meta "Skate Nation Ghana" | Editorial | Won |
| 2022 | Meta "Skate Nation Ghana" | Licensed Soundtrack or Arrangement | Won |
| 2022 | Meta "Skate Nation Ghana" | Production | Won |
| 2023 | StockX "Own It" | Audio Mix | Nominated |

### British Arrows

| Year | Nominee / work | Award | Result |
| 2022 | Meta "Skate Nation Ghana" | Editing | Bronze |
| 2024 | Channel 4 "Idents" |
| 2024 | Channel 4 "Idents" | Best Over 90 Second Commercial | Gold |
| 2024 | Channel 4 "Idents" | Achievement in Production | Gold |
| 2024 | Channel 4 "Idents" | Writing | Gold |
| 2024 | Channel 4 "Idents" | Entertainment & Sports Promotion | Gold |
| 2024 | Channel 4 "Idents" | Sound Design | Gold |
| 2024 | Channel 4 "Idents" | VFX | Gold |
| 2024 | Channel 4 "Idents" | Animation: CGI | Silver |
| 2024 | Channel 4 "Idents" | UK Campaign (The John Webster Award) | Silver |
| 2024 | EE "Freedom" |
| 2024 | EE "Freedom" | UK Campaign (The John Webster Award) | Gold |
| 2024 | EE "Freedom" | Casting | Silver |
| 2024 | EE "Freedom" | Best Over 90 Second Commercial | Bronze |
| 2024 | EE "Freedom" | Director (The Frank Budgen Award) | Bronze |

### Cannes Lions

| Year | Nominee / work | Award | Result |
| 2022 | Meta "Skate Nation Ghana" |
| 2022 | Meta "Skate Nation Ghana" | Editing | Silver |
| 2024 | Channel 4 "Idents" |
| 2024 | Channel 4 "Idents" | Achievement in Production | Gold |
| 2024 | Channel 4 "Idents" | Sound Design | Silver |
| 2024 | Channel 4 "Idents" | Visual Effects | Silver |
| 2024 | Channel 4 "Idents" | Direction | Bronze |
| 2024 | B&Q "The Voice" | Editing | Shortlisted |

### Ciclope Festival

| Year | Nominee / work | Award | Result |
| 2021 | Meta "Skate Nation Ghana" |
| 2021 | Meta "Skate Nation Ghana" | Color Grading | Grand Prix Winner |
| 2021 | Meta "Skate Nation Ghana" | Direction (91 to 180 Seconds) | Finalist |
| 2021 | Meta "Skate Nation Ghana" | Cinematography | Finalist |
| 2021 | Meta "Skate Nation Ghana" | Editing | Finalist |
| 2023 | Channel 4 "Idents" |
| 2023 | Channel 4 "Idents" | Direction (Over 120 Seconds) | Grand Prix Winner |
| 2023 | Channel 4 "Idents" | Post Production VFX | Grand Prix Winner |
| 2023 | Channel 4 "Idents" | Production Achievement | Gold |
| 2023 | Channel 4 "Idents" | Color Grading | Gold |
| 2023 | Channel 4 "Idents" | Sound Design | Gold |
| 2023 | Channel 4 "Idents" | Film (Over 120 Seconds) | Gold |
| 2023 | Channel 4 "Idents" | Direction (Over 120 Seconds) | Silver |
| 2024 | New Balance "Grey Days" |
| 2024 | New Balance "Grey Days" | Direction (Over 120 Seconds) | Bronze |
| 2024 | New Balance "Grey Days" | Cinematography | Bronze |
| 2024 | New Balance "Grey Days" | Fashion & Luxury | Bronze |
| 2024 | New Balance "Grey Days" | Sound Design | Finalist |
| 2024 | B&Q "The Voice" |
| 2024 | B&Q "The Voice" | Editing | Bronze |
| 2024 | EE "Freedom" |
| 2024 | EE "Freedom" | Sound Design | Finalist |

### Clio Awards

| Year | Nominee / work | Award | Result |
| 2022 | Meta "Skate Nation Ghana" |
| 2022 | Meta "Skate Nation Ghana" | Editing | Gold |
| 2022 | Meta "Skate Nation Ghana" | Direction | Bronze |
| 2022 | Meta "Skate Nation Ghana" | Cinematography | Bronze |
| 2023 | Channel 4 "Idents" |
| 2023 | Channel 4 "Idents" | Channel Network Branding | Gold |
| 2023 | Channel 4 "Idents" | Channel Network Branding | Silver |
| 2023 | Channel 4 "Idents" | Direction | Silver |
| 2023 | Channel 4 "Idents" | Voiceover | Silver |
| 2023 | Channel 4 "Idents" | Idents Bumpers Interstitials | Bronze |

### Creative Circle

| Year | Nominee / work | Award | Result |
| 2022 | Meta "Skate Nation Ghana" |
| 2022 | Meta "Skate Nation Ghana" | Best Editing | Gold |
| 2024 | Channel 4 "Idents" |
| 2024 | Channel 4 "Idents" | Best Broadcast/Terrestrial TV 61secs or over | Gold |
| 2024 | Channel 4 "Idents" | Best Channel Idents | Gold |
| 2024 | Channel 4 "Idents" | Best Writing for Film | Gold |
| 2024 | EE "Freedom" |
| 2024 | EE "Freedom" | Best Broadcast/Terrestrial TV 61secs or over | Gold |
| 2024 | EE "Freedom" | Best Direction | Gold |
| 2024 | EE "Freedom" | Best Music Video Story/Idea | Gold |
| 2024 | EE "Freedom" | Best Cinematography | Silver |

### D&AD Awards

| Year | Nominee / work | Award | Result |
| 2022 | Meta "Skate Nation Ghana" |
| 2022 | Meta "Skate Nation Ghana" | Casting / Street Casting | Yellow Pencil |
| 2022 | Meta "Skate Nation Ghana" | Editing | Yellow Pencil |
| 2022 | Meta "Skate Nation Ghana" | Direction | Wood Pencil |
| 2022 | Meta "Skate Nation Ghana" | Sound Design & Use of Music | Wood Pencil |
| 2022 | Meta "Skate Nation Ghana" | Writing for Advertising | Wood Pencil |
| 2024 | Channel 4 "Idents" |
| 2024 | Channel 4 "Idents" | Art Direction | Yellow Pencil |
| 2024 | Channel 4 "Idents" | Branding | Yellow Pencil |
| 2024 | Channel 4 "Idents" | Direction | Yellow Pencil |
| 2024 | Channel 4 "Idents" | Commercials Over 120 Seconds | Yellow Pencil |
| 2024 | Channel 4 "Idents" | Visual Effects | Yellow Pencil |
| 2024 | Channel 4 "Idents" | Sound Design & Use of Music | Yellow Pencil |
| 2024 | Channel 4 "Idents" | Animation | Wood Pencil |
| 2024 | Channel 4 "Idents" | Colour Grading | Wood Pencil |
| 2024 | Channel 4 "Idents" | Writing for Advertising | Wood Pencil |
| 2024 | EE "Home, Learn, Work, Game" |
| 2024 | EE "Home, Learn, Work, Game" | Editing | Graphite |
| 2024 | Las Vegas "Excessive Celebration" |
| 2024 | Las Vegas "Excessive Celebration" | Casting | Wood Pencil |

### Primetime Emmy Awards

| Year | Nominee / work | Award | Result |
| 2022 | Meta "Skate Nation Ghana" |
| 2022 | Meta "Skate Nation Ghana" | Primetime Emmy Award for Outstanding Commercial | Nominated |

### Young Director Award

| Year | Nominee / work | Award | Result |
| 2024 | B&Q "The Voice" |
| 2024 | B&Q "The Voice" | Young Director Award (Commercial) | Gold |
| 2024 | EE "Freedom" |
| 2024 | EE "Freedom" | Young Director Award (Commercial) | Silver |