# Qianjiang Motorcycle

Qianjiang Motorcycle Group, doing business as QJMotor, is a Chinese motorcycle manufacturer founded in 1985 and headquartered in Winling, Zhejiang Province. It is one of the largest two-wheeled vehicle manufacturers in China.
Since September 2016, Chinese auto giant Geely has been Qianjiang's largest shareholder.

## Brands

QJMotor is used to market the entire range of Qianjiang products in China, including motorcycles and scooters. Since 1999, Qianjiang has marketed motorcycles outside China under the Keeway brand. The company acquired the Benelli brand in 2005 and debuted the MBP Moto brand at the 2022 EICMA motorcycle show in Milan, Italy. With the purchase of the Morbidelli brand in 2024, MBP Moto became Morbidelli MBP.

## International

In 2024, QJ Motor arranged exclusive distribution of its models in Europe with SIMA (replacing DIP SAS in that role). The new agreement covers Belgium, France, Luxembourg, the Netherlands, and Switzerland. SIMA distributes other motorcycle brands in Europe, including Hyosung and Royal Enfield, while owning retro-maker Mash Motorcycles.

### Italy

In 2005, Qianjiang acquired Benelli. In 2009 they invested an added $26 million "to help revitalize the Italian brand." In recommitting to their investment in Benelli, Qianjang Motors general manager Haimei Yan said, "Although we have not yet turned a profit in the budget, we are here to stay, and believe in the company." The company announcement in late-2021 of the new TRK 800 adventure bike model stated it was "born in the Benelli Style Centre and developed by the R&D department of the House of the Leoncino in Pesaro, where the headquarters and the heart of the company are located."
In 2023 MV Agusta Motor S.p.A. announced a strategic partnership with QJMotor for distribution of its motorcycles in China. Dongshao Guo, general manager of Qianjiang Motor, said of the arrangement, "We hope [...] we will be able to work together to import more high-performance motorcycles for Chinese customers, that are fashionable, easy to handle, and fun to ride." Qianjiang had an agreement to make the Lucky Explorer MV Agusta adventure bike (and use their large-capacity four-cylinder engine in future models). Of the two versions of this bike QJMotor was due to build for MV Agusta – the 5.5 and 9.5 (denoting engine size) – manufacture of the 5.5 was halted with the purchase of a 25.1% stake in the Italian company by the Pierer Mobility Group, owner of KTM and Husqvarna, which has as a long-standing partnership with CFMoto (a QJMotor competitor).
In 2022, Powerlink Technology, a Hong Kong–based company linked to the Qianjiang Motorcycle group, trademarked the MBP name and logos – while simultaneously applying for rights to the same for "Morbidelli MBP" and "Morbidelli MBP Pesaro". In 2024, the historic Italian Morbidelli brand was acquired by Qiangjiang's Keeway Group, which made the acquisition through their MBP Moto subsidiary, which was subsequently renamed Morbidelli MBP. Initially targeting the US, European, and Chinese markets, the newly renamed brand's range will comprise 125cc–500cc scooters and 125cc–1,000cc motorcycles, with an electric range to be revealed in 2025.
The Centro Stile Morbidelli ('Centro Styling Center') and a new research and development center will be built in Bologna. Prior to its purchase by Keeway Group, Morbidelli had not produced motorcycles for 40 years.
Qianjiang is in a joint venture with Marzocchi to make motorcycle suspensions in China.

### India

The MBP brand enters the Indian market with the M502N naked bike and C1002V cruiser, marketed by Adishwar Auto Ride India Private Limited (AARIPL). The MBP models will be sold across India alongside QJMotor, Keeway and Benelli models. In India, QJMotor sells SRC250, SRV300, SRK400 and SRC500. Keeway sells Vieste 300, SR125, SR250, Sixties 300i, K300R, K300N/K300SF, K-Light 250V and V302C. Benelli sells several TNT Models (TNT 600i, TNT 1130 R, TNT 300, TNT 25 and TNT 600 GT), 302R, several TRK Models (TRK 251, TRK 502 and TRK 502X), Imperiale 400, several Leoncino Models (Leoncino 250 and Leoncino 500) and 502C.

### United States

As part of its "More Roads to Harley-Davidson" strategy, Harley-Davidson announced June 2019 a partnership with Qianjiang Motorcycle Company to develop a 338cc "baby Harley" model motorcycle for Chinese and other Asian markets.
The QJMotor brand entered the US market in 2023, distributing 11 models.

## Models
### Motorcycles

Some of the more popular Qianjiang motorcycle and scooter models as of May 2023 are:
* SV650
* SRT 800 SX
* SRT800X (QJ750-7A)
* SRK 800 RR
* SRK700 (QJ700-8A)
* SRK600 (QJ600GS-3A)
* SRT550X (QJ500GS-5B)
* SRV 700
* SRV500 (QJ500-11A)
* NTX300 (QJ300-12)
* QJ250-3B
* QJ125(200)-2G
* QJ125(150)-26A
* QJ110(125)-11C

### Scooters

* FORT 350
* FORT 250
* VPS125(QJ125T-2C)
* CTR125(QJ125T-23D)
* LTR 125
* LTM 125
* QJTDR006Z
* SQ 16
* EZ 1200 (QJ1200DT-B)

### ATVs

* SFA 600
* SFA 1000
Many of these models are rebadged under different brands.
A mid-displacement cruiser called the C352LS under the brand name MBP, or Moto Bologna Passione, was announced for the European market in May 2024, as were the MBP N250 and N300 (the latter destined for Asian markets).

### Electric

* OAO
* OMO 07
* OMO 03
* DQ
* E-LTR
* MOk
* Q2
* VC
* MOi
* E-LTS

## Engines

Recent QJMotor engine development includes launching a new 800cc machine in 2023 for the SRK 800RR model, the company's third four-cylinder engine. Launched in 2020, SRK 600RR, China's first four-cylinder bike, was based on an engine designed by Benelli. QJMotor "teased" new four-cylinder engine in 2023, a 600cc V-4 to power a new muscle-cruiser. A fourth four-cylinder motorcycle, the 1000RR "superbike", will be driven by an MV Agusta engine.
In 2024, QJMotor announced development of its Supermono engine, a V-shaped two-cylinder arrangement with only one firing cylinder; the second cylinder and piston used only as a counterweight – borrowing the name from the famous Ducati Supermono engine (from 1990) made by cutting off the rear cylinder of its Desmoquattro two-cylinder engine.
In 2022, a patent appeared for a new 900cc parallel-twin to be developed by QJMotor and used by Benelli in a new model motorcycle. Similarities to theKTM LC8c, licensed to CFMoto, were noted.

## Sponsorship

In 2022, QJMotor became the main sponsor of Avintia Esponsorama Racing in the Moto3 class with its two riders, Matteo Bertelle and Elia Bartolini. Then from the 2023, season, QJmotor became the main sponsor of Gresini Racing in the Moto2 championship.