# Miss Universe China

Miss Universe China (Chinese: 环球小姐中国区大赛) is a national beauty pageant that selects China's representative to the Miss Universe pageant since 2002.

## History

The Miss Universe China Organization was established in 2002. The first ever Miss Universe China titleholder, Zhuo Ling, was selected in Guangdong province in March, 2002. She represented her country in Miss Universe 2002 and placed 2nd runner-up.
In July 2002, the Miss Universe license for China was awarded to Johnny Kao, a prominent Chinese-American entrepreneur and businessman. The organization held the Miss Universe China pageant for the next few years.
On January 6, 2011, the Miss Universe Organization designated media icon and entrepreneur Yue-Sai Kan as the official licensee for the People's Republic of China. Miss Universe officials and the then-reigning titleholder, Ximena Navarrete of Mexico, traveled to China to award the license to Kan. In her first year, Yue-Sai Kan set up an international calibre pageant, flying in foreign celebrities including Petra Nemcova, Fadil Berisha and Riyo Mori to headline and launching a multimillion-dollar production with major corporate sponsors. In subsequent years, the pageant has raised millions of dollars for China's national charities as well as Kan's China Beauty Charity Foundation. Celebrities including Paris Hilton and Charles Aznavour have participated in the pageant, and former Harper's Bazaar chief Lizzette Kattan provides styling for each year's candidates. Celebrity makeup artist Yuko Takahashi, ruwnay trainer Lu Sierra and DIBS Beauty CEO Jeff Lee have historically prepared the most successful winners in advance of the Miss Universe finals.
Under Yue-Sai Kan, the Miss Universe China Organization conducts a national search for its titleholder, consisting of a combination of regional preliminaries in major cities and provinces and direct auditions. Contestants and titleholders are trained for both the Miss China and Miss Universe competitions by an international panel of experts who prepare them in a wide range of areas, including media skills, presentation, makeup and English lessons. Winners of the Miss Universe China pageant receive one of the most valuable national crowns in the world, a diamond and ruby-encrusted tiara from Luk Fook valued at over US$430,000, as well as wardrobes supplied by Shanghai Tang, Sherri Hill, LOVA and leading Chinese couturier Guo Pei and professional modeling portfolios. They are also invited to walk for various designers at New York Fashion Week and Shanghai Fashion Week and receive red carpet invitations to the Shanghai International Film Festival and Hawaii International Film Festival.
Nearly every contestant fielded by Kan since she began heading the pageant has brought home an award from the Miss Universe finals, including three finalists and two special awards.
In 2017, Jacky Fan, Xin Fu Lai Enterprise Management Co., LTD. took over Miss Universe China Organization. There will be 33 Regional Competitions happening across the country domestically, 1 Online Regional Competition Area, and 1 Overseas Special Audition happening in the US.
In 2021, Li Xiaoning, took over the Miss Universe China Organization as the new president along with the return of Yue-Sai Kan as official Honorary Chairman.

## Formats

Miss China beauty pageant is traditionally holding provincial representation every year. The 21 provinces across China will compete for the crown. In the final result, there will be Second Runner-up, First Runner-up, then finally Miss China winner.

## Documentary

In 2014, the contest was the subject of a documentary series, "Finding Miss China" (寻找中国美), produced by Jonathan Finnigan and Lucky Devil Films of Singapore. The documentary featured three of the Miss Universe China 2014 contestants from their recruitment to their training and official visit to Colombo to meet Sri Lanka's first lady Shiranthi Rajapaksa. The six online episodes of the documentary attracted over ten million viewers in their first month.

## Titleholders

* : Declared as Winner
* : Ended as runner-up or top 5/6 qualification
* : Ended as one of the finalists or semifinalists
* : Ended as special awards winner
       On occasion, when the winner does not qualify (due to age) a runner-up is sent.
| Year | Province | Miss China | Simplified Chinese | Traditional Chinese | Placement at Miss Universe | Special awards | Notes |
| Yue-Sai Kan ownership & Li Xiaoning directorship — a franchise holder to Miss Universe from 2020 ||||||||
| 2026 | Anhui | Xinying Zhu | 朱馨颖 | 朱馨颖 | TBA | TBA |
| 2025 | Jilin | Xuhe Hou | 侯旭合 | 侯旭合 | TBA | TBA | |
| 2024 | Sichuan | Jia Qi | 贾琪 | 賈琪 | Top 30 | | Jia Qi was Miss China 2023, she withdrew from Miss Universe 2023 and allocated to Miss Universe 2024 in Mexico. |
| 2023 | Did not compete | Did not compete | Did not compete | Did not compete | Did not compete | Did not compete | Did not compete |
| 2022 | Shanghai | Sichen Jiang | 姜思晨 | 姜思晨 | Unplaced | | |
| 2021 | Zhejiang | Shiyin Yang | 楊诗尹 | 楊詩尹 | Unplaced | | |
| 2020 | Beijing | Jiaxin Sun | 孫嘉欣 | 孫嘉欣 | Unplaced | | |
| Jacky Fan (Xin Fu Lai Enterprise Management Co., LTD.) directorship — a franchise holder to Miss Universe between 2017―2019 ||||||||
| 2019 | Hebei | Rosie Zhu Xin | 朱鑫 | 朱鑫 | Unplaced | | |
| 2018 | Liaoning | Meisu Qin | 秦美苏 | 秦美蘇 | Unplaced | | The second runner-up of Miss China 2017 awarded as Miss China 2018. |
| 2017 | Sichuan | Roxette Qiu | 邱蔷 | 邱薔 | Top 16 | | Dethroned after competing at Miss Universe 2017. |
| Yue-Sai Kan directorship — a franchise holder to Miss Universe between 2011―2016 ||||||||
| 2016 | Shanghai | Li Zhenying | 李珍颖 | 李珍穎 | Unplaced | | |
| 2015 | Guangdong | Jessica Xue | 薛韵芳 | 薛韻芳 | Unplaced | Best National Costume (4th Runner-up) | |
| 2014 | Beijing | Karen Hu | 胡彦良 | 胡彦良 | Unplaced | | Karen was a runner-up of Miss China 2014. She competed at Miss Universe, after her winner decided to withdraw at Miss Universe 2014. |
| 2014 | Henan | Nora Xu | 许乃蜻 | 許乃蜻 | Did not compete | Did not compete | Resigned before competing at Miss Universe, Nora Xu resigned her title to complete her undergraduate education and was succeeded by Karen Hu. |
| 2013 | Beijing | Jin Ye | 靳烨 | 靳燁 | Top 16 | Miss Congeniality | |
| 2012 | Jilin | Xu Jidan | 许继丹 | 許繼丹 | Unplaced | Best National Costume | |
| 2011 | Shanghai | Luo Zilin | 罗紫琳 | 羅紫琳 | 4th Runner-up | | |
| Johnny Kao directorship — a franchise holder to Miss Universe between 2002―2010 ||||||||
| 2010 | Heilongjiang | Tang Wen | 唐雯 | 唐雯 | Unplaced | | |
| 2009 | Shandong | Wang Jingyao | 王静瑶 | 王靜瑤 | Unplaced | Miss Congeniality | |
| 2008 | Guizhou | Wei Ziya | 魏子雅 | 魏子雅 | Unplaced | | |
| 2007 | Liaoning | Zhang Ningning | 张宁宁 | 張寧寧 | Unplaced | Miss Congeniality | Zhang was a runner-up of Miss China 2007, after the main winner, Wei Ziya allocated to Miss Universe 2008. |
| 2006 | Heilongjiang | Gao Yinghui | 高英慧 | 高英慧 | Unplaced | | Qi Fang was replaced by Gao Yinghui as the official representative to Miss Universe 2006. |
| 2006 | Shanxi | Qi Fang | 齐芳 | 齊芳 | Did not compete | Did not compete | Did not compete |
| 2005 | Sichuan | Tao Siyuan | 陶思媛 | 陶思媛 | Unplaced | | |
| 2004 | Tianjin | Zhang Meng | 张萌 | 張萌 | Unplaced | | |
| 2003 | Fujian | Wu Wei | 吴薇 | 吳薇 | Unplaced | | |
| 2002 | Shanghai | Zhuo Ling | 卓灵 | 卓靈 | 2nd Runner-up | | |