# SiGMA Group

SiGMA Group is a global events and media organization with over 250 employees, focusing on online and offline gaming, emerging technologies, and affiliate marketing. The organization operates through three main pillars: B2B (events, news, affiliate market, training, investment and brokerage), B2C (ADR, Poker Tour, affiliation) and B2G (Foundation, advisory). SiGMA supports a regulated, responsible industry while serving as a platform for education and innovation.

## History

SiGMA Group was established in 2011 by Eman Pulis initially as a private limited company named Viking PC Health Ltd. The Group held its first event in Malta in 2014, an iGaming conference attended by 1,500 delegates.
In 2020, the Group conducted virtual summits, including SiGMA Americas Digital and SiGMA Focus Asia Digital. In 2021, SiGMA held its first international expo outside of Malta, SiGMA Eurasia, in Dubai. The SiGMA Foundation, the Group’s charitable arm, was also launched in 2021. SiGMA now organizes seven international events focused on online and land-based gaming, as well as emerging technologies.
In February 2023, SiGMA Group announced the acquisition of the Brazil iGaming Summit (BiS), the largest conference dedicated to iGaming in Latin America, to expand its activities in the Latin American market.
In September 2023, SiGMA Group made a strategic investment in Affiliate World Conferences, a series of events focused on the affiliate marketing industry to expand its presence and influence within the affiliate marketing sector.
In April 2024, SiGMA Group announced the acquisition of a majority stake in iGaming Academy, an organization dedicated to providing education and training for the iGaming industry, to address the growing demand for knowledge and skills development within the iGaming industry and to support talent development in the industry as well as contribute to the overall advancement of the iGaming ecosystem.
In May 2024, SiGMA Group launched a tech hub in India, employing over 50 employees. This initiative is part of the group's strategy to enhance its technological capabilities and resources. The establishment of the tech hub reflects SiGMA Group's commitment to leveraging the region's expanding talent pool and technological advancements.
In 2024, SiGMA hosted over 80,000 participants across four events in various regions, with plans for new locations.
In 2025, SiGMA Group launched new initiatives in ESG which seek to leverage its global reach and influence to promote responsible, sustainable, and ethical practices within the gaming and tech industries. It also introduced a Business-to-Government (B2G) program, a service designed to strengthen connections between industry businesses and the international governmental and diplomatic communities.

## Activities

* Events: SiGMA facilitates industry connections by bringing together suppliers, operators, startups, regulators, players, and affiliates. In 2025 it will host summits in 7 cities: Dubai, Cape Town, São Paulo, Manila, Malta, Rome, and Sri Lanka. It also holds 30 side events annually, including iGatherings, poker and esport tournaments, and retreats. In 2024, 85,000 delegates attended events in: Dubai, Cape Town, São Paulo, Manila, Budapest, and Malta.
** SiGMA Eurasia. Launched in 2021, SiGMA Eurasia focuses on exploring tech innovation in the MENA regions. In 2025 the summit will be held for the fifth time in the UAE emirate of Dubai. Held back-to-back with the Affiliate World Conference.
** SiGMA Africa. First launched in 2023 with a summit in Nairobi, Kenya, the event is currently on rotation - having taken place in Cape Town, South Africa in 2024 and 2025.
** BIS SiGMA Americas. Held in tandem with the Brazil iGaming Summit, the summit launched in Sao Paulo, Brazil in 2023. The event focuses on the land-based, tech and online gaming LATAM and South American markets.
** SiGMA Asia. Backed by the Philippine Amusement and Gaming Corporation (PAGCOR) - the Philippines’ regulatory body, the first event for SiGMA Asia took place in Manila in 2023. The summit seeks to connect the land-based, online gaming, and tech sectors.
** SiGMA Euro-Med. Taking place in Malta in 2025 at the Mediterranean Maritime Hub (MMH), the gaming and tech summit attracts delegates and exhibitors with an interest in the Southern Mediterranean region.
** SiGMA Central Europe. The gaming and tech summit takes place for the first time in Rome, Italy at the Fiera Roma. The event was announced in November 2025.
** SiGMA South Asia. The gaming and tech summit will take place for the time in Colombo, Sri Lanka in December 2025. The event is supported by the Sri Lankan Ministry of Tourism and focuses on the South Asian gaming markets.

## Awards and ratings

* Eman Pulis of SiGMA Group was named National Worker of the Year 2024 in Best Entrepreneur nomination and received the National Awards 2024 in Entrepreneur of the Year nomination.
* Certificate of appreciation from the Private Office of Sheikh Saqer Bin Mohamed Al Qasimi and Sheikh Saqer Bin Mohamed Al Qasimi to Eman Pulis for: Extraordinary efforts and excellent support to make the UAE a successful nation.
* Awarded the iGaming Idol for Outstanding Contribution to the Industry to Eman Pulis (Founder) in 2019.
* Appreciation from H.E Marie Louise Coleiro Preca, the President Emeritus of Malta towards the SiGMA Foundation.
* Affpapa Awards: Bonus Comparison Affiliate of the Year 2024 - SiGMA Play.