# Bandai Namco Entertainment

Bandai Namco Entertainment Inc. is a Japanese multinational video game publisher, and the video game branch of the wider Bandai Namco Holdings group. Founded in 2006 as Namco Bandai Games Inc., it is the successor to Namco's home and arcade video game business, as well as Bandai's former equivalent division. Development operations were spun off into a new company in 2012, Namco Bandai Studios, now called Bandai Namco Studios.
Bandai Namco Entertainment owns several multi-million video game franchises, including Pac-Man, Tekken, Soulcalibur, Tales, Ace Combat, Taiko no Tatsujin, The Idolmaster, Ridge Racer and Dark Souls. Pac-Man himself serves as the official mascot of the company. The company also owns the licenses to several Japanese media franchises, such as Shonen Jump, Gundam, Kamen Rider, Super Sentai, Sword Art Online, and the Ultra Series.

## History

In January 2006, Bandai Namco Holdings Inc. announced the establishment of Namco Bandai Games Inc. In March 2006, to be formed by merging Bandai and Namco’s home console game content, arcade game, mobile contents business and part of its new business division.
Both companies in a joint statement cited Japan's decreasing birth rates and advancements in technology as the reason for the merge, and to increase their relevance to newer audiences. Both companies worked independently under the newly formed Bandai Namco Holdings until 31 March 2006, when their video game operations were merged to form Namco Bandai Games.
On 1 April 2008, Banpresto's video game operations were absorbed by Namco Bandai Games. On 1 April 2009, Bandai Networks, Namco Bandai's mobile phone business, was dissolved and absorbed into Namco Bandai Games.
Just prior to the release of Afro Samurai at the end of 2008, the company announced the Surge publishing label. The new label was an attempt at creating a separate identity for the company, aimed at a Western audience desiring more mature themes in-game content. Following Afro, early press materials indicated that Dead to Rights: Retribution and Splatterhouse would also be released under the Surge label, but neither game ultimately did; both were released with a retro Namco label instead to reflect the series' legacy, the Surge branding would be phased out following the release of Afro Samurai.
In 2010, Namco Bandai Games entered the Guinness World Records as the company that released the most TV commercials for the same product, a Nintendo DS game called Solatorobo: Red the Hunter. They created 100 versions of the ad as the game consists of 100 chapters.
In early 2011, Namco Networks was absorbed into Namco Bandai Games America, effectively consolidating Namco Bandai's American console, handheld, and mobile video game development operations.
On 2 April 2012, Namco Bandai Games spun off its development operations into a new company called Namco Bandai Studios. The new company was spurred by Namco Bandai's interest in faster development times and tighter cohesion between disparate development teams. It comprises approximately 1,000 employees, who were already part of Namco Bandai.
In March 2013, Namco Bandai Games established two new game studios. The first, Namco Bandai Studios Singapore, is Namco Bandai's "leading development center" in Asia and develops game content for the Asia Pacific market. The second studio, Namco Bandai Studios Vancouver, works on online social games and game content development for North America and Europe, and is part of the Center for Digital Media (CDM). In July 2013, Namco Bandai Partners (NBP), which used to oversee the PAL distribution network since September 2012, merged with Namco Bandai Games Europe (NBGE) in order to push distribution and publishing into one entity, Namco Bandai Games Europe (NBGE), which is now known as Bandai Namco Entertainment Europe (BNEE). The Australian subsidiary of BNEE, Bandai Namco Entertainment Australia, aside from acting as the publisher and distributor for Bandai Namco titles in Australia, also publishes and distributes titles in the ANZ region for Square Enix and NIS America amongst others.
In 2014, Namco Bandai Games and Namco Bandai Studios became Bandai Namco Games and Bandai Namco Studios, respectively. The change unified the brand internationally in order to increase the "value" and "appeal" of the name. The full company name was changed to Bandai Namco Entertainment on 1 April 2015.
On 1 April 2018, the amusement machine business division of Bandai Namco Entertainment was transferred over to sister company Bandai Namco Amusement.
In September 2020, Bandai Namco Entertainment Europe and Oceania acquired Canadian video game developer Reflector Entertainment. The company acquired minority stake in Limbic Entertainment in February 2021 and became the majority stakeholder in October 2022.
In March 2021, Bandai Namco Amusement announced that withdrawal of the arcade game facility business in North America due to closure of various gaming facilities from the COVID-19 pandemic. Despite the announcement, Bandai Namco Amusement America was not affected by this withdrawal. In April 2021, Bandai Namco Entertainment America announced it would close its Santa Clara office and move to a new Southern California office.
In June 2022, Bandai Namco Entertainment and ILCA. Inc announced the establishment of Bandai Namco Aces, with 51% of the shares owned by Bandai Namco and 49% of the shares owned by ILCA. This new development company will be responsible for the development of AAA titles, including Ace Combat.
On November 20 2024, Bandai Namco Entertainment announced the merger of Bandai Namco Online into the company, dissolving the subsidiary as a result with the employees joining the parent company. This came after the disappointing results of Blue Protocol and Gundam Evolution, games that performed below expectations with the dissolution set to be completed by April 2025.

## Corporate structure

Bandai Namco Entertainment was originally headquartered in Shinagawa, Tokyo, moving their operations to Minato-ku, Tokyo in February 2016. The North American and European divisions respectively in Irvine, California, as Bandai Namco Entertainment America, and in Lyon, France, as Bandai Namco Entertainment Europe. Divisions have also been established in mainland China, Hong Kong, and Taiwan. Most of the Non-American and Japanese divisions were formerly distribution arms of Atari until the company sold them off to Bandai Namco in July 2009 alongside their Distribution Partners unit, which was effectively renamed Namco Bandai Partners until being folded in 2013.
Bandai Namco Entertainment is the core development division of the Bandai Namco Group's "Content Strategic Business Unit" (Content SBU), and the main video game branch of Bandai Namco Holdings.

### Software development and subsidiaries

* Bandai Namco Studios: established in April 2012 as a separate company — Bandai Namco Studios creates video games for home consoles, handheld systems, mobile devices and arcade hardware, while Bandai Namco Entertainment handles the managing, marketing and publishing of these products. Bandai Namco Studios also produces music and videos based on its properties and has development studios in the European, Asian, and Americas offices.
* Acquired studios: D3 Publisher, Reflector Entertainment, Limbic Entertainment