# UNIFIED Music Group

Unified Music Group (officially stylized as UNIFIED) is an independently owned, Australian music company that was founded in 2011. The company has teams in Melbourne, Sydney, Los Angeles, New York, Nashville and Toronto

## Activities

UNIFIED Music Group manages the record label UNFD, the merchandise store 24Hundred, and music festivals such as UNIFY—A Heavy Music Festival and The Hills Are Alive. The artist management division represents artists such as Vance Joy, Violent Soho, and The Amity Affliction. As of March 2018, UNIFIED's labels — UNFD, ONETWO, NLV Records, Exist. Recordings, THAA Records, and DOMESTIC LA LA — are distributed globally through Sony Music Australia.

## Business divisions

UNIFIED Music Group has four divisions that oversee various artists and music services.

### Recorded music

UNIFIED Music Group also runs a publishing service in collaboration with Mushroom Publishing, formed in 2011.

### Artist management

UNIFIED Music Group's current roster includes Vance Joy, Violent Soho, The Amity Affliction, Ocean Alley, and other artists.

### The UNIFIED Grant

In 2016, the company launched The UNIFIED Grant. Announced by founder and CEO Jaddan Comerford in his BIGSOUND keynote speech, the UNIFIED Grant consists of five A$5,000 grants. The UNIFIED Grant aims to aid young individuals who want to work in the music industry but do not play an instrument, such as photographers, producers, videographers, web developers, graphic designers, journalists, app builders, data analysts, and others.

### Merchandise services

UNIFIED Music Group's Merchandise Services division operates merchandise companies both independently and in collaboration with Australian labels and businesses. UNIFIED founded the merchandise store 24Hundred in 2013 and oversaw its development into one of Australia's leading online music merchandise stores. In recent years, the division has collaborated with other companies to create additional merchandise stores, including STL Tones, The Music Vault, The Vinyl Store and more.

### Touring and events

UNIFIED Music Group launched UNIFY - A Heavy Music Gathering in 2015. The festival, held in Tarwin Lower, Victoria, Australia, boasted a lineup in its first year featuring The Amity Affliction, Northlane. Later additions includedThy Art Is Murder, Deez Nuts, and more. The 2018 installment of the festival, which featured Parkway Drive, Architects, and The Amity Affliction sold out in less than one week after its announcement.
In 2015, UNIFIED opened its London office, marking its first international expansion. The office focuses on international operations, including a flagship online store and access to The Orchard’s global distribution net.
In 2016, UNIFIED launched a full-time touring company with Live Nation Australia, UNIFY Presents. Since its inception, this division has run large-scale Australian tours such as Bring Me the Horizon's 2016/2017 tour, Architects' 2017 tour, A Day To Remember's Bad Vibes Tour, Enter Shikari's Redshift Tour, Northlane / In Hearts Wake's Equinox Tour, and more.
In 2017, UNIFIED Music Group joined Live Nation, and Secret Soundsto promote the first Australian instalment of Download Festival. The festival took place in Melbourne in March 2018. The lineup included Korn, Prophets of Rage, Limp Bizkit, Mastodon, NOFX, Good Charlotte and more.
In 2023, UNIFIED Music Group announced that UNIFY's future was "not certain".