# The Eras Tour Book

The Eras Tour Book is a limited-edition photobook written by the American singer-songwriter Taylor Swift, serving as a visual and narrative reflection of her sixth concert tour, the Eras Tour—the highest-grossing tour of all time. It was published exclusively in Target on November 29, 2024, and became available internationally through Swift's official online store on December 7, 2024, coinciding with the tour's conclusion. The book attracted attention for its high initial sales and innovative self-publishing approach. It includes behind-the-scenes insights, creative processes, and details about the tour, being described as a companion of the Eras Tour.
Following the book's announcement, its release was supported by a retail partnership with Target, reflecting an ongoing collaboration between Swift and the retailer. Target has previously been involved in the exclusive distribution of Swift’s album releases and merchandise, and this partnership provided an additional approach for making the book accessible to a broad audience.

## Background

The Eras Tour began in Glendale, Arizona, on March 17, 2023, and concluded in Vancouver, British Columbia, on December 8, 2024. Over the course of 149 shows across five continents, the tour featured performances spanning Swift’s discography, with elaborate stage productions and a varied setlist. The Eras Tour received significant attention for its scale and commercial success, and The Eras Tour Book documents aspects of the performances. Swift conceptualized the book as a documented record of the Eras Tour. The project was developed using a self-publishing approach, which enabled Swift and her team to maintain direct control over the content and design. A press release indicated that the book was intended to provide a detailed documentation of the tour’s production and creative process. Coverage in media outlets such as The Atlantic and The Wall Street Journal described this self-publishing decision as part of a broader trend among high-profile artists seeking greater control over their work.
The Eras Tour Book combines photographic content, personal commentary, and behind-the-scenes documentation to chronicle the tour. The book is divided into several sections, each offering a unique perspective on the tour and Swift's music career up to that point. It features over 500 photos taken during the tour and behind the scenes, with commentary by Swift on various aspects of the tour's production and artistic direction, as well as her own reflections on her career. Reviews note that the book is organized to reflect the progression of the tour and offers insight into Swift’s evolving artistic presentation. In addition, details regarding the book’s format—such as its 256-page length—underline its scope as a comprehensive record of the tour.

## Reception and commercial performance

Reports indicate that The Eras Tour Book sold approximately 814,000 copies during its first weekend of release in the United States. Although long-term sales data are not yet available, industry reports document the strong commercial performance of the publication.
Critical and fan responses to The Eras Tour Book have been varied. Some reviews have noted the presence of production issues, such as typographical errors, while other coverage has focused on the book’s commercial performance and its role in current publishing practices. Additionally, some readers expressed disappointment over typographical errors, formatting inconsistencies, and other minor glitches in the text and layout. Issues such as misspelled song titles, blurry images, and design flaws were widely discussed on social media, where some fans humorously referred to it as The Errors Tour Book. Outlets including The Cut and FS Collegian have reported on the production errors identified by fans, and industry publications have discussed the implications of Swift’s self-publishing model within the context of independently published media projects.
Several media sources have compared The Eras Tour Book to other celebrity publications. Comparisons with the initial sales of Barack Obama’s A Promised Land and Prince Harry’s Spare highlight similarities in market performance. Additionally, analyses in Forbes and The Atlantic have noted differences in the presentation and content approach, with Swift’s publication emphasizing a visual and narrative documentation of a live tour experience, setting it apart from traditional memoirs or tour books.