# British Academy Television Award for P&O Cruises Memorable Moment

The British Academy Television Award for Memorable Moment is awarded annually as part of the British Academy Television Awards. The category was created in 2017 and the winner is usually voted by the public. From 2017 to 2022, the category was sponsored by Virgin TV and presented under the name Virgin TV's Must-See Moment. For the 2023 ceremony, the sponsor for the category changed to P&O Cruises, also changing the name into its current name.
While no program has won the category more than once, the series Game of Thrones and Line of Duty have been the most nominated programs in the category with three nominations each.

## Winners and nominees
### 2010s
#### Must-See Moment

| Year | Program | Moment | Broadcaster (UK) |
| 2017 | Planet Earth II | "Snake v Iguana Chase" | BBC One |
| 2017 | Game of Thrones | "Battle of the Bastards" | Sky Atlantic |
| 2017 | Line of Duty | "Urgent Exit Required" | BBC Two |
| 2017 | Strictly Come Dancing | "Ed Balls' Gangnam Style" | BBC One |
| 2017 | Who Do You Think You Are? | "Danny Dyer's Origins" | BBC One |
| 2017 | The Late Late Show with James Corden | "Carpool Karaoke with Michelle Obama" | Sky One |
| 2018 | Blue Planet II | "Mother Pilot Whale Grieves" | BBC One |
| 2018 | Game of Thrones | "Viserion is killed by the Night King" | Sky Atlantic |
| 2018 | Doctor Who | "The 13th Doctor Revealed" | BBC One |
| 2018 | Line of Duty | Huntley's Narrow Escape | BBC One |
| 2018 | One Love Manchester | "Ariana Grande Sings 'One Last Time'" | BBC One |
| 2018 | Love Island | "Stormzy Makes a Surprise Appearance" | ITV2 |
| 2019 | Bodyguard | "Julia Montague assassinated" | BBC One |
| 2019 | Coronation Street | "Gail's monologue on the suicide of Aidan Connor" | ITV |
| 2019 | Doctor Who | "Rosa Parks, the Doctor and her companions ensure history remains intact" | BBC One |
| 2019 | Killing Eve | "Eve stabs Villanelle" | BBC One |
| 2019 | Peter Kay's Car Share | "The finale" | BBC One |
| 2019 | Queer Eye | "Tom completes his transformation" | Netflix |

### 2020s

| Year | Program | Moment | Broadcaster |
| 2020 | Gavin & Stacey | "Nessa Proposes to Smithy" | BBC One |
| 2020 | Fleabag | "Priest tells Fleabag to Kneel" | BBC Three |
| 2020 | Coronation Street | "The Death of Sinead Osbourne" | BBC One |
| 2020 | Line of Duty | "John Corbett's Death" | BBC One |
| 2020 | Game of Thrones | "Arya Kills the Night King" | HBO/Sky Atlantic |
| 2020 | Love Island | "Michael recouples after Casa Amor" | ITV2 |
| 2021 | Britain's Got Talent | "Diversity perform a routine inspired by the events of 2020" | ITV |
| 2021 | Bridgerton | "Penelope is revealed as Lady Whistledown" | Netflix |
| 2021 | EastEnders | "Gray kills Chantelle" | BBC One |
| 2021 | Gogglebox | "Reactions to Boris Johnson's press conference" | Channel 4 |
| 2021 | The Mandalorian | "Luke Skywalker appears" | Disney+ |
| 2021 | Nigella's Cook, Eat, Repeat | "Mee-cro-wah-vay" | BBC Two |
| 2022 | Strictly Come Dancing | "Rose and Giovanni silent dance to 'Symphony' " | BBC One |
| 2022 | An Audience with Adele | "Adele is surprised by the teacher who changed her life" | ITV |
| 2022 | I’m a Celebrity… Get Me Out of Here | "Ant and Dec dig at Downing Street lockdown parties" | ITV |
| 2022 | It's a Sin | "Colin's devastating AIDS diagnosis" | Channel 4 |
| 2022 | RuPaul's Drag Race UK | "UK Hun?" - Bimini's verse | BBC Three |
| 2022 | Squid Game | "Red Light, Green Light game" | Netflix |

#### Memorable Moment Award

| Year | Program | Moment | Broadcaster |
| 2023 | Platinum Jubilee: Party at the Palace | "Paddington Meets The Queen" | BBC One |
| 2023 | Derry Girls | "The Finale, the people of Northern Ireland vote overwhelmingly for peace"' | Channel 4 |
| 2023 | Heartstopper | "Nick and Charlie’s First Kiss" | Netflix |
| 2023 | Stranger Things | "Lucas, Dustin and Steve rescue Max from the demonic Vecna by playing her favourite song - Kate Bush's "Running Up That Hill" | Netflix |
| 2023 | The Real Mo Farah | "Sir Mo Farah revealing he was illegally trafficked to the UK" | BBC One |
| 2023 | The Traitors | "The Final Roundtable" | BBC One |
| 2024 | Happy Valley | "Catherine Cawood and Tommy Lee Royce's final kitchen showdown" | BBC One |
| 2024 | Beckham | "David teases Victoria about her "working class" upbringing" | Netflix |
| 2024 | Doctor Who | "Ncuti Gatwa being revealed as the 15th Doctor" | BBC One |
| 2024 | Succession | "Logan Roy's death" | Sky Atlantic |
| 2024 | The Last of Us | "Bill and Frank" | Sky Atlantic |
| 2024 | The Piano | "13-year old Lucy stuns commuters with jaw-dropping piano performance" | Channel 4 |

## Shows with multiple wins and nominations
### Multiple wins

No show has managed to win multiple times.