# Kick Kick Kick Kick

Kick Kick Kick Kick (Korean: 킥킥킥킥) is a 2025 South Korean sitcom office comedy television series co-written by Jung Soo-hyun, Nam Eun-kyung, and Jung Hae-young, directed by Koo Seong-jun, and starring Ji Jin-hee, Lee Kyu-hyung, Baek Ji-won, and Lee Min-jae. It aired on KBS2 from February 5, to March 13, 2025, every Wednesday and Thursday at 22:50 (KST).
Initially aired at 21:50, its fourth episode on February 13, 2025 drew a nationwide rating of 0.7%, breaking the record of 2020 KBS2 series Welcome for the lowest single-episode rating for a drama airing in a primetime slot on a free-to-air network. After KBS2 moved it to a late-night time slot of 22:50 ostensibly to target a younger demographic, its ratings further declined to a record low of 0.4% on February 26, 2025.

## Synopsis

Ji Jin-hee and Jo Young-sik, who are former stars in the entertainment industry decided to establish a new content production company, Kick Kick Kick Kick Company, where they race to reach three million subscribers.

## Cast and characters
### Main

* Ji Jin-hee as Ji Jin-hee
    A national actor and the co-CEO of Kick Kick Kick Kick Company.
* Lee Kyu-hyung as Jo Young-sik
    A co-CEO of Kick Kick Kick Kick Company.
* Baek Ji-won as Baek Ji-won
    A dedicated therapist for the 'Kick Kick Kick Kick Company' staff.
* Lee Min-jae as Lee Min-jae
    The epitome of workaholic MZ.

### Supporting

* Jeong Han-seol [ko] as Noh In-sung
* Jeon Hye-yeon as Wang Jo-yeon
* Kim Eun-ho as Kang Tae-ho
* Jeon So-young as Ga Joo-ha
* Baek Sun-ho [ko] as Lee Mark
* Lee Se-joon as Michael
* Lee Ji-won as Hee Dong-yi

## Production
### Development

In 2024, it was reported that KBS would be launching a new sitcom titled Kick Kick Kick Kick in the second half of 2024. The series is directed by Koo Seung-jun and co-written by Jung Soo-hyun, Nam Eun-kyung, and Jung Hae-young. DK E&M and Ji Jin-hee's agency Ikkle Entertainment are co-producing the drama.

### Casting

On May 30, 2024, Ji Jin-hee was cast as the main character for the series. On August 5, Lee Kyu-hyung was offered to star alongside Ji and positively reviewing it. On September 10, Baek Ji-won was also considering to appear. On December 11, KBS officially confirmed the appearances of Ji, Lee, Baek, and Lee Min-jae.

### Filming

Principal photography began in August 2024.

## Release

Kick Kick Kick Kick was scheduled to premiere on KBS2 on February 5, 2025, and would air every Wednesday and Thursday at 21:50 (KST). Starting from episode 7, KBS announced that the series will be airing at 22:50 (KST).

## Ratings

Average TV viewership ratings (nationwide) :
| Ep. | Original broadcast date | Average audience share (Nielsen Korea) |
| 1 | February 5, 2025 | 2.1% (27th) |
| 2 | February 6, 2025 | 1.0% (45th) |
| 3 | February 12, 2025 | 1.2% (37th) |
| 4 | February 13, 2025 | 0.7% (60th) |
| 5 | February 19, 2025 | 1.0% (42nd) |
| 6 | February 20, 2025 | 0.7% (60th) |
| 7 | February 26, 2025 | 0.4% (68th) |
| 8 | February 27, 2025 | 0.4% (75th) |
| 9 | March 5, 2025 | 0.4% (70th) |
| 10 | March 6, 2025 | 0.3% (79th) |
| 11 | March 12, 2025 | 0.4% (69th) |
| 12 | March 13, 2025 | 0.3% (78th) |
| Average | Average | — |
| In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings. |||